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Come utilizzare Keyword Researcher
- Iniziare — Crea il tuo account e configura il tuo primo progetto
- — Trova parole chiave di alto valore con un forte potenziale di posizionamento — Find high-value keywords with strong ranking potential and real search demand
- — Esplora il tuo profilo di backlink e individua le lacune nella creazione di link. — Audit your off-page profile and see exactly which links move the needle
- — Individua e risolvi i problemi tecnici di SEO sul tuo sito — Discover the issues that block top positions and get clear fixes for each one
- — Genera idee per argomenti che attirino traffico — Turn keyword clusters into a content creation plan your writers can actually follow
- — Gestisci la tua presenza SEO locale su diverse piattaforme — Run local SEO for physical locations without buying a second tool
- — Ricevi suggerimenti pratici per qualsiasi pagina — Grade any page against the top ten results and see what is missing
- — Spia le strategie dei concorrenti e superali in classifica — Run competitive research and copy the moves already driving traffic to rival sites
- — Creare report professionali per i clienti — Build white-label reports that give clients actionable insights without manual work
- Come utilizzare Lead Generator — Embed a free audit widget on your website and collect qualified leads
Tempo necessario: 5 minuti per ogni servizio
In questa guida troverete anche: Consigli professionali | Errori comuni | Risoluzione dei problemi | Prezzi | Alternative
Perché fidarsi di questa guida
I have used SE Ranking for eighteen months across client sites and my own web projects.
Every screenshot and setting here comes from hands-on work, not vendor marketing.
SE Ranking is an SEO platform built for agencies and in house teams that need one tool instead of five.
Its own tagline is blunt: the SEO platform that maximizes ROI not costs.
Most users only ever open the tracker di classifica.
This guide shows how to use SE Ranking properly, feature by feature.
Tutorial sulla classifica SE
This SE Ranking tutorial walks through every module in order, from your first project to advanced features that most people never explore.
Classifica SE
Track rankings, audit sites, study competitors and send client reports from one SEO platform. SE Ranking combines unique datasets with live Google checks, so SEO pros build effective strategies on real numbers. Start free, no card needed.
Vai su seranking.com e clicca su "Prova gratis" nell'angolo in alto a destra.
Before touching any feature, finish this one-time setup.
Ci vogliono circa tre minuti.
Here is what the platform felt like on day one:
Ora analizziamo passo passo ciascuna fase.
Passaggio 1: crea il tuo account
Go to the SE Ranking website and click Sign Up.
Enter your email, set a password and pick the free trial.
✓ Punto di controllo: Controlla il tuo posta in arrivo per l'email di conferma.
Passaggio 2: Aggiungi il tuo primo progetto
Enter your domain, choose search engines and add target keywords.
Ecco come si presenta:
✓ Punto di controllo: Your project should appear on the main dashboard.
Step 3: Connect Analytics and Search Console
Link Google Analytics and Search Console so traffic data flows in automatically.
✅ Fatto: Multistream
Come utilizzare SE Ranking Keyword Researcher
Ricercatore di parole chiave lets you find high-value keywords with strong ranking potential and real search demand.
Ecco come usarlo passo dopo passo.
Passaggio 1: Apri lo strumento di ricerca delle parole chiave
Click Keyword Research in the left sidebar of the platform.
Type a seed keyword and pick your country.
Step 2: Apply Filters to Narrow the List
Use the filters to set volume, difficulty and intent ranges.
Ecco come si presenta:
✓ Punto di controllo: You should see volume, difficulty and CPC columns for every keyword.
This trims thousands of ideas down to a workable shortlist.
Step 3: Add Keywords to Your Project
Tick the keywords you want and send them to your rank tracker.
Position history starts building from the next daily check.
✅ Risultato: You have a keyword list backed by real search data, not guesswork.
💡 Consiglio da professionista: Sort by difficulty under 30 first. Those pages rank faster on new sites.
Come utilizzare SE Ranking Backlink Checker
Controllo dei backlink lets you audit your off-page profile and see exactly which links move the needle.
Ecco come usarlo passo dopo passo.
Step 1: Enter Any Domain
Paste your domain or a competitor domain into the Backlink Checker.
The report loads referring domains, anchors and trust metrics.
Step 2: Sort Links by Quality
Sort by domain trust to separate strong links from throwaway ones.
Ecco come si presenta:
✓ Punto di controllo: The referring domains count should match your live link profile.
Toxic links get flagged so you can plan disavows.
Step 3: Track New and Lost Links
Turn on backlink monitoring for the domain you care about.
You get an alert whenever a link is added or dropped.
✅ Risultato: You know which off-page links carry weight and which ones waste time.
💡 Consiglio da professionista: Check a competitor’s lost links. Those sites often accept replacement placements.
How to Use SE Ranking Website Auditor
Audit del sito web lets you discover the issues that block top positions and get clear fixes for each one.
Ecco come usarlo passo dopo passo.
Step 1: Start a Crawl
Add your website in the Website Audit tool and run the crawler.
Small sites finish in minutes. Large sites take longer.
Step 2: Read the Health Score
Open the issue report and work down from errors to notices.
Ecco come si presenta:
✓ Punto di controllo: Your health score and a grouped list of errors should be visible.
Each issue explains the cause and the fix in plain language.
Step 3: Re-Crawl After Fixes
Run the audit again once your developer ships the changes.
Compare the two crawls to confirm the errors are gone.
✅ Risultato: You have a prioritised technical fix list instead of a vague to-do.
💡 Consiglio da professionista: Schedule weekly crawls. Broken pages get caught before Google notices them.
Come utilizzare lo strumento di ricerca di idee per contenuti di SE Ranking
Trova idee per contenuti lets you turn keyword clusters into a content creation plan your writers can actually follow.
Ecco come usarlo passo dopo passo.
Passaggio 1: Inserisci l'argomento
Type a broad topic and let the tool pull related questions.
You get subtopics, angles and search intent for each.
Step 2: Group Ideas Into Clusters
Drag related ideas into clusters that map to one page each.
Ecco come si presenta:
✓ Punto di controllo: Each cluster should show a primary keyword plus supporting terms.
This stops two articles from fighting over the same query.
Step 3: Send a Brief to Your Writer
Export the cluster as a brief with target terms included.
Writers get concise direction instead of a bare keyword.
✅ Risultato: You have a content calendar built on demand you can measure.
💡 Consiglio da professionista: Pair each cluster with one internal link target before writing starts.
How to Use SE Ranking Local Marketer
Marketing locale lets you run local SEO for physical locations without buying a second tool.
Ecco come usarlo passo dopo passo.
Fai clic su "Marketing locale" nel menu a sinistra.
Link your Google Business Profile inside the Local Marketing module.
Reviews, photos and posts sync into one dashboard.
Step 2: Check the Local Grid
Open the grid view to see rankings across nearby map points.
Ecco come si presenta:
✓ Punto di controllo: The grid should render coloured squares around your business pin.
Red squares show where you lose to closer competitors.
Step 3: Fix Listing Gaps
Push missing hours, categories and descriptions to directory sites.
Consistent details improve local pack placement over a few weeks.
✅ Risultato: You can see local visibility street by street, not just city-wide.
💡 Consiglio da professionista: Reply to every review inside the dashboard. Response rate feeds local ranking.
Come utilizzare lo strumento di verifica SEO on-page di SE Ranking
ti permette di ottenere suggerimenti concreti per qualsiasi pagina del tuo sito. lets you grade any page against the top ten results and see what is missing.
Ecco come usarlo passo dopo passo.
Step 1: Enter a URL and Keyword
Paste the page URL and the keyword you want it to rank for.
The checker scores the page against live search results.
Step 2: Review the Scorecard
Read the title, heading, and content recommendations in order.
Ecco come si presenta:
✓ Punto di controllo: You should see a numeric page score with grouped recommendations.
Each item shows what the top ranking pages do differently.
Step 3: Apply and Re-Score
Update the page, then run the check again to confirm the gain.
Scores usually move the same day.
✅ Risultato: Your page matches what Google already rewards for that query.
💡 Consiglio da professionista: Fix title tags and internal links first. They move scores fastest.
How to Use SE Ranking SERP Competitor Analyzer
SERP Analisi della concorrenza lets you run competitive research and copy the moves already driving traffic to rival sites.
Ecco come usarlo passo dopo passo.
Step 1: Add Competitor Domains
Enter up to five rivals in the Competitive Research tool.
You get their organic keywords, traffic estimates and paid ads.
Step 2: Find Keyword Gaps
Open the gap report to see terms they rank for and you do not.
Ecco come si presenta:
✓ Punto di controllo: Each competitor row should show traffic, keywords and top pages.
Sort by volume to surface the biggest missed opportunities.
Step 3: Watch Position Changes
Save the competitors so their movement shows on your dashboard.
Big jumps usually signal a new page or a link push.
✅ Risultato: You know exactly which pages to outrank and why they currently win.
💡 Consiglio da professionista: Look at competitor ads too. Paid copy shows which angles convert.
Come utilizzare il generatore di report SEO di SE Ranking
ti permette di creare report professionali per clienti o parti interessate. Generatore lets you build white-label reports that give clients actionable insights without manual work.
Ecco come usarlo passo dopo passo.
Passaggio 1: Scegli un modello
Choose a report template or start from a blank canvas.
Drag in rankings, traffic, backlinks and audit widgets.
Passaggio 2: Aggiungi il tuo marchio
Upload your agency logo and set the accent colours.
Ecco come si presenta:
✓ Punto di controllo: A preview should render with your logo and live project data.
White-label reports look like your own product.
Passaggio 3: Pianifica e condividi
Set a monthly send date and add client email addresses.
Reports go out automatically with a share link attached.
✅ Risultato: Clients get regular progress updates without you touching a spreadsheet.
💡 Consiglio da professionista: Add a short written summary at the top. Clients read that first.
Come utilizzare SE Ranking Lead Generator
Consente di acquisire lead direttamente dal tuo sito web utilizzando un widget di analisi SEO. lets you embed a free audit widget on your website and collect qualified leads.
Ecco come usarlo passo dopo passo.
Step 1: Create the Widget
Open Lead Generator and choose the audit form style.
Set which fields visitors must complete.
Passaggio 2: Copia il codice di incorporamento
Paste the snippet into any page of your web property.
Ecco come si presenta:
✓ Punto di controllo: The widget should appear live on your page after you save.
The widget loads without slowing the page down.
Step 3: Collect and Follow Up
Every submission lands in your lead list with the audit attached.
Follow up while the prospect still has the report open.
✅ Risultato: Your website turns passive visitors into audit requests you can sell to.
💡 Consiglio da professionista: Ask for the domain before the email. Completion rates climb noticeably.
Dopo aver testato SE Ranking per oltre due anni, ecco i miei migliori consigli.
After eighteen months of daily use, these are the shortcuts that saved me the most time.
Scorciatoie da tastiera
| Azione | Scorciatoia |
|---|---|
| Global search across projects | / |
| Apri un nuovo progetto | Risultati della ricerca |
| Refresh rankings for a project | Maiusc + R |
| Close any open panel | Esc |
Funzionalità nascoste che la maggior parte delle persone non nota
- AI Search tracking: The AI Search report gives a comprehensive view of AI visibility. It shows whether your pages get cited in chatbot responses and answers.
- SE Ranking Academy: The academy has free courses and videos that build real expertise fast. The tutorial course runs 32 lessons with 22 test questions.
- Metric tooltips: Hover over any metric for the exact formula. On mobile, tap the metric name instead.
Those three habits alone will boost how much you get from the platform.
Errore n. 1: Monitorare troppe parole chiave contemporaneamente
Mistake #1: Tracking Only Your Homepage
❌ Sbagliato: Adding five brand keywords and calling the project finished.
✅ A destra: Track every money page separately so you can see which one is losing ground.
Mistake #2: Ignoring the Audit Notices
❌ Sbagliato: Fixing red errors only and skipping the yellow notices entirely.
✅ A destra: Clear thin content and duplicate title notices too. They quietly hold pages back.
Mistake #3: Sending Raw Reports to Clients
❌ Sbagliato: Emailing a forty-page export with no explanation attached.
✅ A destra: Trim the report to five widgets and write two lines of actionable insights on top.
Problema: le classifiche non si aggiornano
Problem: Rankings Show as Not Found
Causa: The keyword sits outside the tracked depth, usually past position one hundred.
Aggiustare: Widen the search depth in project settings, then wait for the next daily check.
Problem: The Site Audit Crawl Stalls
Causa: Your robots.txt or firewall is blocking the SE Ranking crawler.
Aggiustare: Whitelist the crawler user agent and lower the crawl speed, then restart the audit.
Problem: Backlink Counts Look Too Low
Causa: New links take time to appear in any index, including this one.
Aggiustare: Re-check after two weeks and compare against Search Console links before worrying.
📌 Nota: If none of these fix your issue, contact SE Ranking support through the in-app chat.
Cos'è il SE Ranking?
Classifica SE is an SEO platform that handles rank tracking, audits, competitive research and reporting in one place.
Think of it as a full agency toolkit at libero professionista prezzi.
It combines unique datasets from its own crawlers with live Google checks, which is why the position numbers hold up.
Guarda questa breve panoramica:
Include le seguenti caratteristiche principali:
- Trova parole chiave con dati relativi al volume di ricerca, alla difficoltà e al CPC (costo per clic). Volume, difficulty and intent for any search term.
- Controllo dei backlink: Off page link profiles with trust and toxicity metrics.
- Esegui una scansione del tuo sito per individuare e correggere gli errori tecnici di SEO che influiscono sul posizionamento. A crawler that finds technical errors across your sites.
- Genera argomenti in base al posizionamento nei risultati di ricerca. Clusters and briefs that speed up content creation.
- Gestisci il tuo profilo Google My Business e monitora il posizionamento locale. Local SEO grids and listing management for physical locations.
- Ottieni consigli specifici per ogni pagina, confrontandoli con quelli dei principali concorrenti. Page-level scoring against the current top ten.
- Visualizza il traffico, le parole chiave e le strategie dei concorrenti. Keywords, traffic and ads driving rival growth.
- Crea automaticamente report personalizzati con il tuo marchio per i clienti. White-label reports you can share on a schedule.
- Generatore di contatti: An embeddable audit widget for agency websites.
Together they make a robust SEO toolkit that suits digital marketing agencies, piccole imprese and solo professionals.
The platform also smooths client management, team onboarding and day-to-day collaboration.
The real benefit is accurate data insights that let you automate workflows and scale your SEO efforts without hiring.
Per una ripartizione completa, consultare il nostro Ecco quanto costa SE Ranking nel 2026:.
, nessun strumento per la scoperta di parole chiave.
Here is what SE Ranking costs per month in 2026:
| Piano | Prezzo | Ideale per |
|---|---|---|
| Nucleo | 103,20 dollari al mese | Freelancers and small in house teams running a handful of sites |
| Crescita | 223,20 dollari al mese | Agencies needing advanced features and extra user seats |
Prova gratuita: Yes — a 14-day trial with no card required.
Garanzia di rimborso: Yes — refunds are available within the first 30 days.
💰 Miglior rapporto qualità-prezzo: Core — it covers tracking, audits and reports for one operator, and you can upgrade the moment client work grows.
Scalenut contro alternative
How does SE Ranking compare against the tools people usually shortlist beside it?
| Attrezzo | Ideale per | Prezzo | Valutazione |
|---|---|---|---|
| Classifica SE | All-round SEO platform | $103,20/mese | ⭐ 4.2 |
| SEO per surfisti | Contenuto redattori score drafts live | 79 dollari al mese | ⭐ 4,5 |
| NeuronWriter | Cheap NLP-driven content editor for | $ 19/mese | ⭐ 4.2 |
| MarketMuse | AI content strategy and topic | Costume | ⭐ 4.3 |
| Frase | Fast brief building that turns | $49/mese | ⭐ 4.3 |
| Noce squamosa | Cruise mode writes long drafts | 30 dollari al mese | ⭐ 4.1 |
| Ottimizzatore di pagina Pro | Deep on-page scoring built for | 40 dollari al mese | ⭐ 4.1 |
| Dashword | Simple content scoring plus decay | $ 99/mese | ⭐ 3.9 |
| Superamento di grado | Guided workflows that take a | $ 19/mese | ⭐ 4.0 |
| ScrittoreZen | Keyword clustering and plagiarism checks | 75 dollari al mese | ⭐ 4.0 |
| Armonia dei contenuti | Research-heavy briefs for agencies that | $ 50/mese | ⭐ 4.1 |
| Rytr | Intelligenza artificiale a basso costo scrittore for short | 7,50 $/mese | ⭐ 3.9 |
| GetGenie | WordPress plugin that drafts and | 6 dollari al mese | ⭐ 3.8 |
| Rankwell | Newer AI writing suite aimed | Costume | ⭐ 3.7 |
Scelte rapide:
- Il migliore in assoluto: SE Ranking — tracking, audits and reports without buying four tools.
- Miglior budget: GetGenie — the cheapest way to draft and improve WordPress posts.
- Ideale per principianti: Frase — the interface hides almost nothing behind jargon.
- Ideale per i team di contenuti: Surfer SEO — live scoring keeps writers on brief.
🎯 Alternative alle noci di squama
Looking for SE Ranking alternatives? Here are the options worth a look:
- 🚀 SEO per surfisti: Content editors score drafts live against the top ranking pages.
- 💰 NeuronWriter: Cheap NLP-driven content editor for writers on a tight budget.
- 🧠 MarketMuse: AI content strategy and topic modelling for large content teams.
- ⚡ Frase: Fast brief building that turns search results into an outline.
- 🎨 Noce di squame: Cruise mode writes long drafts from a single keyword prompt.
- 🔧 Page Optimizer Pro: Deep on-page scoring built for technical SEO professionals.
- 📊 Dashword: Simple content scoring plus decay monitoring for older posts.
- 🎯 Superamento di classifica: Guided workflows that take a keyword through to a finished draft.
- ⭐ WriterZen: Keyword clustering and plagiarism checks in one lifetime-friendly tool.
- 💼 Armonia dei contenuti: Research-heavy briefs for agencies that brief many writers monthly.
- 👶 Rytr: Budget AI writer for short copy, not full SEO campaigns.
- 🌟 GetGenie: WordPress plugin that drafts and improves posts inside the editor.
- 🔥 CRM e fatturazione affidabili Newer AI writing suite aimed at high-volume publishers.
Per l'elenco completo, consultare il nostro Alternative al ranking SE guida.
⚔️ Confronto tra Scalenut
Here is how SE Ranking stacks up head to head:
- Classifica SE vs Surfer SEO: SE Ranking wins on rank tracking and audits. Surfer wins on live content editing.
- SE Ranking offre complessivamente più strumenti, ma NeuronWriter è più economico per la scrittura di contenuti basati sull'intelligenza artificiale.: SE Ranking gives a fuller platform. NeuronWriter is cheaper for writing alone.
- Classifica SE vs MarketMuse: SE Ranking shows pricing openly. MarketMuse hides most plans behind sales calls.
- Frase offre brief di contenuto più rapidi. Scalenut ha un clustering di parole chiave migliore e più modelli basati sull'intelligenza artificiale.: SE Ranking covers technical SEO. Frase only handles briefs and drafts.
- Classifica SE vs Scalenut: SE Ranking tracks positions daily. Scalenut focuses on generating long-form copy.
- Classifica SE vs Page Optimizer Pro: SE Ranking suits whole campaigns. Page Optimizer Pro suits single-page tuning.
- Classifica SE vs Dashword: SE Ranking costs more but replaces four tools. Dashword scores content only.
- Classifica SE vs. Superamento: SE Ranking reports to clients. Outranking automates the drafting process instead.
- Classifica SE vs WriterZen: SE Ranking has live SERP data. WriterZen leans on cached keyword databases.
- Classifica SE vs Content Harmony: SE Ranking handles tracking and briefs. Content Harmony only builds briefs.
- Classifica SE vs Rytr: SE Ranking is a full SEO platform. Rytr is a general copywriting assistente.
- Classifica SE vs GetGenie: SE Ranking works with any CMS. GetGenie only runs inside WordPress.
- Classifica SE contro Rankwell: SE Ranking has a decade of data. Rankwell is still building its index.
Hai imparato a utilizzare tutte le principali funzionalità di SE Ranking:
You now know how to use every major SE Ranking feature:
- ✅ Trova idee per contenuti
- ✅ Simulatore SERP
- ✅ Strumento di verifica dei backlink
- ✅ Marketing locale
- ✅ Strumento di verifica SEO on-page
- ✅ Analisi della concorrenza nei risultati di ricerca
- ✅ Generatore di report SEO
- La maggior parte delle persone inizia con Ricerca parole chiave.
- ✅ Generatore di contatti
Passo successivo: Pick one feature and try it today.
SE Ranking è una piattaforma SEO completa che integra monitoraggio del posizionamento, audit del sito web, ricerca di parole chiave, analisi dei backlink e analisi della concorrenza. È pensata per agenzie, freelance e team di marketing interni che necessitano di funzionalità di livello enterprise a un prezzo accessibile.
Ci vogliono meno di cinque minuti.
Domande frequenti
A cosa serve il ranking SE?
SE Ranking is used for keyword tracking, website audits, backlink analysis, competitive research and client reporting. Agencies and in-house teams run whole SEO campaigns from one dashboard.
Il posizionamento sui motori di ricerca è utile per la ricerca di parole chiave?
Yes. The Keyword Researcher pulls volume, difficulty and intent from live Google data, then lets you filter ideas and push the winners straight into rank tracking.
Quanto è accurato il ranking di SE?
Position data comes from live search checks per location and device, so it tracks closely with what users actually see. Traffic estimates remain estimates, as with every SEO tool.
Il ranking di Search Engine è migliore di quello di Ahrefs?
SE Ranking costs far less and handles client reporting better. Ahrefs still has the larger backlink index. Most small agencies find SE Ranking enough.
Come verificare il posizionamento di una parola chiave nei risultati di ricerca?
Add your website as a project, enter target keywords, pick search engines and locations, then open Rankings. Position history updates daily and shows movement over any date range.
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