Início rápido
Este guia abrange todos os recursos do ClickFunnels:
- Começando — Crie sua conta ClickFunnels e faça a configuração básica.
- Como usar o Construtor de Funil — Build sales funnels from pre-built templates in minutes
- Como usar o Construtor de Loja Online — Sell physical or digital products from your own store
- Como usar um CRM personalizável — Manage leads and clients inside one pipeline
- Como usar o marketing por e-mail — Send email campaigns and follow ups without extra servers
- Como usar cursos online — Create online courses and run a membership site
- Como usar relatórios e análises — See traffic, opt-ins, purchases, and revenue in one view
- Como usar IA em pagamentos — Connect a payment gateway and collect payments online
- Como usar as automações de funil — Trigger follow ups across the apps in your workspace
- Como usar páginas de destino — Publish landing pages and content pages fast
Tempo necessário: 5 minutos por filme
Neste guia também: Dicas profissionais | Erros comuns | Solução de problemas | Preços | Alternativas
Por que confiar neste guia?
I have used ClickFunnels for two years and tested every feature here.
Este tutorial é fruto de experiência prática real, não de capturas de tela de fornecedores.
ClickFunnels is a web-based SaaS platform for building an online negócios.
It helps you turn clicks into paying customers through a guided sales process.
Most people only ever touch the funnel construtor and stop there.
This guide shows you how to use ClickFunnels end to end.
Tutorial do ClickFunnels
This How to Use ClickFunnels tutorial walks through every feature, from your first funnel to advanced features most users never open.
ClickFunnels
Build high-converting sales funnels, websites, and online courses in one place. ClickFunnels handles pages, email marketing, and payments without extra tools. Start with the 14-day free trial.
Primeiros passos com o ClickFunnels
Finish this one-time setup before you build anything.
Leva cerca de três minutos.
Passo 1: Crie sua conta
Go to the ClickFunnels site and click Sign Up.
Enter your email, then start the 14-day free trial.
✓ Ponto de verificação: Verifique o seu caixa de entrada for the confirmation link.
Passo 2: Abra seu espaço de trabalho
ClickFunnels runs in the browser, so any device with Wi-Fi works.
No download is needed on desktop or mobile.
Here is what my own workspace looks like:
✓ Ponto de verificação: You should land on the main dashboard.
Step 3: Set Your General Settings
Open general settings and add your business name, time zone, and currency.
Connect a custom domain here so your funnels look professional.
There is no cap on how many domains one workspace can connect.
✅ Concluído: Your ClickFunnels account is ready for any feature below.
Como usar o Construtor de Funis do ClickFunnels
O Construtor de Funil is the reason most people call ClickFunnels the best funnel builder available.
Build a working marketing funnel without touching code. Here is how to use it step by step.
Step 1: Pick Your Funnel Type
Open the Funnels menu and click Create Funnel.
Choose a goal first: generating leads, selling, or hosting a webinar.
Passo 2: Escolha um modelo
Navegar the pre-built templates for lead, summit, book, and cart funnels.
You can also build from scratch for full control.
Eis como isso se parece:
✓ Ponto de verificação: The screen should match the layout above.
Step 3: Add Your Steps
Add upsells, downsells, and an order bump to the checkout.
Name each step so your team knows the sales process at a glance.
✅ Resultado: You have a live funnel with a clear path to purchase.
💡 Dica profissional: One funnel should equal one goal. Splitting goals across different funnels lifts conversions every time.
Como usar o ClickFunnels para criar lojas virtuais
O Construtor de Loja Online lets you manage inventory, pricing, and product details from one hub.
Run a store, a cart, and a checkout page in one place. Here is how to use it step by step.
Passo 1: Adicionar um produto
Open the Products app and click New Product.
Add pricing, images, and detailed information about what you sell.
Step 2: Build the Store Page
Pick a store template and drop your products onto the grid.
Eis como isso se parece:
✓ Ponto de verificação: The screen should match the layout above.
Step 3: Test the Checkout
Switch on Test Mode and place a fake order.
Confirm the receipt lands before you send real traffic.
✅ Resultado: Your store is live and ready to take orders.
💡 Dica profissional: Add an order bump under the payment fields. It lifts average order value with zero extra traffic.
Como usar o CRM personalizável do ClickFunnels
O Personalizável CRM keeps every contact, deal, and note beside the funnel that created it.
Track every contact from first click to closed sale. Here is how to use it step by step.
Step 1: Open the CRM App
Add the CRM app to your workspace from the apps menu.
Every opt-in from your funnels flows in automatically.
Step 2: Build Your Pipeline
Rename the default stages to match your own sales process.
Eis como isso se parece:
✓ Ponto de verificação: The screen should match the layout above.
Step 3: Tag and Assign
Tag contacts by funnel type so segments stay clean.
Assign owners so no lead sits untouched.
✅ Resultado: Every lead now sits in a stage you can act on.
💡 Dica profissional: Import your old contact list before launch. Warm clients convert faster than cold ones.
How to Use ClickFunnels Email Marketer
Marketing por e-mail sends broadcasts and automated sequences with no outside email hosting.
Reach your audience without paying for outside email hosting. Here is how to use it step by step.
Step 1: Verify Your Sending Domain
Open the Email app and add your sending domain.
Paste the DNS records into your host and wait for verification.
Step 2: Write the Broadcast
Draft your email, then pick the audience segment to receive it.
Eis como isso se parece:
✓ Ponto de verificação: The screen should match the layout above.
Step 3: Build a Follow-Up Series
Create follow-up funnels that email everyone who signed up.
Space your follow ups two to three days apart.
✅ Resultado: Your email campaigns send from your own verified domain.
💡 Dica profissional: Write the 50/40/10 way: 50% emotion, 40% logic, 10% fear. It beats feature lists.
Como usar os cursos online do ClickFunnels
Cursos online lets you create, manage, and deliver a course inside the same workspace.
Host lessons, videos, and estudante access in one app. Here is how to use it step by step.
Step 1: Create the Course
Open the Courses app and click New Course.
Name it, then add your modules and lessons.
Step 2: Upload Your Lessons
Upload videos, worksheets, and quizzes to each lesson.
Eis como isso se parece:
✓ Ponto de verificação: The screen should match the layout above.
Step 3: Gate the Content
Link the course to a paid offer or a membership site.
Only buyers get access once the payment clears.
✅ Resultado: Students can log in and start learning today.
💡 Dica profissional: Drip lessons weekly instead of all at once. Completion rates climb and refunds fall.
Como usar os relatórios e análises do ClickFunnels
Relatórios e análises shows the numbers behind every step of your marketing funnel.
Find the exact step where prospective customers drop off. Here is how to use it step by step.
Step 1: Open Funnel Stats
Click any funnel, then open the Stats tab.
You will see visitors, click-throughs, opt-ins, and conversions.
Step 2: Find the Drop-Off
Compare each step and spot where people leave.
Eis como isso se parece:
✓ Ponto de verificação: The screen should match the layout above.
Step 3: Track Ad Spend
Match advertising cost against revenue per funnel.
Kill the campaigns that lose money.
✅ Resultado: You know exactly which step is costing you sales.
💡 Dica profissional: If your checkout page shows a high exit rate, cut form fields before touching the copy.
Como usar a IA de pagamentos do ClickFunnels
IA de pagamentos makes it easy to start collecting payments online without complex integrations.
Take money through Stripe or PayPal without custom code. Here is how to use it step by step.
Step 1: Connect a Payment Gateway
Open Payments AI and connect Stripe or PayPal.
No custom code or developer is needed.
Step 2: Set Your Products and Prices
Attach each product to the right price point and currency.
Eis como isso se parece:
✓ Ponto de verificação: The screen should match the layout above.
Step 3: Run a Live Test
Place one real purchase, then refund it.
This proves the checkout page charges customers correctly.
✅ Resultado: Payments hit your bank without manual invoicing.
💡 Dica profissional: Turn on Test Mode first. A broken gateway on launch day is the costliest mistake here.
Como usar as automações de funil do ClickFunnels
Funil Automaçãos links the apps in your workspace so events trigger each other.
Let the platform handle repeat tasks while you sell. Here is how to use it step by step.
Passo 1: Escolha um gatilho
Pick the event that starts the workflow, such as a new opt-in.
One trigger per workflow keeps things readable.
Step 2: Add Your Actions
Send an email, add a tag, or push data through a custom webhook.
Eis como isso se parece:
✓ Ponto de verificação: The screen should match the layout above.
Step 3: Connect Outside Apps
Link ActiveCampaign, HubSpot, or AWeber if you already use them.
Turn the workflow on and watch the first run.
✅ Resultado: Follow ups now run while you sleep.
💡 Dica profissional: Use the custom webhook for real-time data between ClickFunnels and outside platforms.
Como usar as páginas de destino do ClickFunnels
Páginas de destino gives you a drag-and-drop editor and a library of proven templates.
Launch a sales page in an afternoon, not a week. Here is how to use it step by step.
Step 1: Add a Page
Open the Pages menu and click New Page.
Pick a squeeze page, sales page, or plain content page.
Step 2: Edit in the Page Editor
Drag headlines, images, and buttons into place.
Eis como isso se parece:
✓ Ponto de verificação: The screen should match the layout above.
Step 3: Check Mobile and Publish
Switch to the mobile view and fix cramped sections.
A large share of traffic arrives on a phone.
✅ Resultado: Your landing pages load fast and read well on any screen.
💡 Dica profissional: Run a split test on the headline first. It moves conversions more than any button colour.
Dicas e Atalhos Profissionais do ClickFunnels
After two years using ClickFunnels daily, these are the shortcuts I actually use.
Atalhos de teclado
| Ação | Atalho |
|---|---|
| Save the page | Ctrl/Cmd + S |
| Desfazer a última edição | Ctrl/Cmd + Z |
| Copy an element | Ctrl/Cmd + C |
| Preview the page | Ctrl/Cmd + P |
Características ocultas que a maioria das pessoas não percebe
- Construtor de Funil Inteligente: Um ferramenta de IA that drafts a whole funnel from a short brief.
- Affiliate program tools: Recruit partners to sell your services and pay them automatically.
- Custom webhooks: Push order data to any outside platform the second it happens.
Here is the benefit stack I show clients before they begin:
Erros comuns no ClickFunnels que você deve evitar.
Mistake #1: Cramming Every Goal Into One Funnel
❌ Errado: One funnel that sells a course, books calls, and grows a list.
✅ Direita: Build different funnels, one goal each. Conversion rates climb when choices shrink.
Mistake #2: Skipping the Payment Test
❌ Errado: Launching advertising before checking that the payment gateway charges correctly.
✅ Direita: Run one live purchase, refund it, then open the doors.
Mistake #3: Ignoring Mobile Layout
❌ Errado: Designing on a wide monitor and never opening the mobile preview.
✅ Direita: Check every page on a phone-sized device before you publish.
Solução de problemas do ClickFunnels
Problem: My custom domain shows an error
Causa: DNS records point somewhere else or have not spread yet.
Consertar: Recheck the CNAME in general settings, then wait up to 24 hours.
Problema: E-mails indo para a pasta de spam.
Causa: Your sending domain is unverified, so mailboxes distrust it.
Consertar: Verify the domain, then warm it with small email campaigns for two weeks.
Problem: Old Etison product features are missing
Causa: Legacy Etison Suite accounts sat on the older 2.0 build.
Consertar: Migrate the workspace, then rebuild the funnel from a current template.
📌 Observação: If none of these help, contact ClickFunnels support through the in-app chat.
O que é ClickFunnels?
ClickFunnels is a funnel builder that helps businesses create high-converting sales funnels, websites, and landing pages.
Think of it as a shop, a mailing list, and a checkout desk under one roof.
A sales funnel is the journey a buyer takes before they purchase.
Veja esta breve visão geral:
Inclui estas características principais:
- Construtor de Funil: Build sales funnels from pre-built templates in minutes
- Construtor de Loja Online: Sell physical or digital products from your own store
- CRM personalizável: Manage leads and clients inside one pipeline
- Marketing por e-mail: Send email campaigns and follow ups without extra servers
- Cursos online: Create online courses and run a membership site
- Relatórios e análises: See traffic, opt-ins, purchases, and revenue in one view
- IA para pagamentos: Connect a payment gateway and collect payments online
- Funil Automaçãos: Trigger follow ups across the apps in your workspace
- Páginas de destino: Publish landing pages and content pages fast
The platform pulls sales, marketing, and customer engagement into one place.
For the full breakdown, read our Análise do ClickFunnels.
Preços do ClickFunnels
Here is what ClickFunnels costs in 2026:
| Plano | Preço | Ideal para |
|---|---|---|
| Lançar | US$ 81/mês | Your first funnel and a small list |
| Escala | US$ 164/mês | Growing stores with steady traffic |
| Otimizar | US$ 248/mês | Teams running many funnels at once |
| Dominar | US$ 5.997/ano | High-volume sellers wanting every feature |
Teste grátis: Yes — a 14-day free trial with no feature limits.
Garantia de reembolso: Not advertised, so treat the trial as your test window.
Launch works as the basic plan for anyone starting an online business.
Every tier includes unlimited funnels and unlimited domains.
💰 Melhor custo-benefício: Scale — enough room to grow without paying for advanced features you will not open yet.
ClickFunnels vs. Alternativas
How does ClickFunnels work against the rest of the market?
| Ferramenta | Ideal para | Preço | Avaliação |
|---|---|---|---|
| ClickFunnels | Selling with funnels | US$ 81/mês | ⭐ 4,2 |
| GoHighLevel | Agências | US$ 97/mês | ⭐ 4,4 |
| Pipedrive | Deal pipelines | US$ 24/mês | ⭐ 4,5 |
| Keap | Automação | US$ 299/mês | ⭐ 4.1 |
| HubSpot | Crescimento completo | US$ 20/mês | ⭐ 4,5 |
| ClickUp | Projetos em equipe | $7/mês | ⭐ 4,6 |
| CRM de segunda-feira | Visual pipelines | US$ 15/mês | ⭐ 4,6 |
| Salesforce | Vendas corporativas | US$ 25/mês | ⭐ 4,4 |
Escolhas rápidas:
- Melhor no geral: ClickFunnels — pages, payments, and courses in one login.
- Melhor orçamento: CRM Cápsula — cheap contact management for solo sellers.
- Ideal para iniciantes: ClickFunnels — pre-built templates remove the blank page problem.
- Melhor opção para agências: GoHighLevel — white-label access for every client you manage.
🎯 Alternativas ao ClickFunnels
Looking for ClickFunnels alternatives? Here are the options worth a look:
- 🚀 GoHighLevel: Agency-first platform with white-label funnels, CRM, and client sub-accounts under one login.
- 💼 Pipedrive: Deal-focused CRM for teams who track a long sales process instead of one-click checkout.
- 🔥 Keap: Pequena empresa automation with strong follow ups, invoicing, and built-in email campaigns.
- 🏢 HubSpot: Free CRM tier plus marketing tools that scale into full enterprise reportagem.
- 🎨 Povo: Lightweight contact hub for agencies and freelancers who hate bloated CRM screens.
- ⚡ Imediatamente: Cold outreach at volume with inbox warm-up, ideal for generating leads before a funnel.
- 🔧 ClickUp: Project and task management for teams running launches, not selling from landing pages.
- 📊 CRM de segunda-feira: Visual boards for pipelines, with clear ownership on every deal and task.
- 👶 CRM Cápsula: Simple, cheap CRM that beginners can set up correctly in one afternoon.
- 🌟 Perspicaz: CRM plus project delivery, useful for services businesses tracking work after the sale.
- 💰 Freshsales CRM: Affordable AI scoring and built-in phone, good for small sales teams on a budget.
- ⭐ Salesforce: The enterprise standard, endlessly configurable, with heavy setup and admin cost.
- 🎯 Zendesk: Support-led growth, better for ticket volume than for building high-converting sales funnels.
Para ver a lista completa, consulte nosso Alternativas ao ClickFunnels guia.
⚔️ Comparação do ClickFunnels
Here is how ClickFunnels stacks up head to head:
- ClickFunnels vs GoHighLevel: GoHighLevel wins for agencies reselling access. ClickFunnels wins on template quality and editor speed.
- ClickFunnels vs Pipedrive: Pipedrive is the stronger pipeline tool. ClickFunnels actually builds the pages that create the deal.
- ClickFunnels vs Keap: Keap has deeper automation branching. ClickFunnels is faster to launch and cheaper to start.
- ClickFunnels vs HubSpot: HubSpot has better reporting depth. ClickFunnels beats it on speed to a live sales page.
- ClickFunnels vs Folk: Folk keeps contacts tidy. ClickFunnels adds the store, checkout, and email engine Folk lacks.
- ClickFunnels vs Instantly: Instantly fills the top of the funnel. ClickFunnels converts that traffic once it lands.
- ClickFunnels vs ClickUp: ClickUp organizes the team. ClickFunnels sells the product. They solve different jobs entirely.
- ClickFunnels vs Monday CRM: Monday CRM is nicer to look at. ClickFunnels ships payments and courses out of the box.
- ClickFunnels vs. Capsule CRM: Capsule is cheaper and simpler. ClickFunnels is the better funnel builder by a wide margin.
- ClickFunnels vs Insightly: Insightly handles post-sale projects. ClickFunnels handles everything before the invoice goes out.
- ClickFunnels vs Freshsales CRM: Freshsales costs far less per seat. ClickFunnels replaces five tools, so total spend often evens out.
- ClickFunnels vs Salesforce: Salesforce scales further. ClickFunnels gets a small team selling this week without a consultant.
- ClickFunnels vs Zendesk: Zendesk keeps customers happy after purchase. ClickFunnels gets them to purchase in the first place.
Comece a usar o ClickFunnels agora mesmo!
You now know how to use ClickFunnels across every major feature:
- ✅ Construtor de Funil
- ✅ Construtor de Loja Online
- ✅ CRM personalizável
- ✅ Marketing por e-mail
- ✅ Cursos online
- ✅ Relatórios e análises
- ✅ IA para Pagamentos
- ✅ Automações de funil
- ✅ Páginas de destino
Próximo passo: Pick one feature and try it today.
Most people begin with the Funnel Builder.
It takes less than five minutes to create your first funnel.
Perguntas frequentes
O que o ClickFunnels faz?
ClickFunnels lets you build sales funnels, landing pages, online courses, and email campaigns in one tool. It also handles payments, so you can sell without stitching apps together.
Qual o preço do ClickFunnels?
Plans run from $81/month for Launch to $248/month for Optimize. The Dominate tier is $5,997/yr. Every plan includes unlimited funnels and unlimited domains.
Vale a pena usar o ClickFunnels?
If it replaces your page builder, email tool, and course host, yes. If you only need landing pages, cheaper tools exist and will serve you better.
Does ClickFunnels have a free trial?
Yes. The 14-day free trial opens every feature with no limits. After it ends, you must pick a paid plan to keep your funnels live.
Posso usar um domínio personalizado com o ClickFunnels?
Yes. Add a custom domain under general settings and point your DNS records. There is no cap on how many domains one workspace can connect.
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