⚡ Veredito rápido:
- Preços: GoHighLevel starts at $97/month. HoneyBook starts at $29/month.
- Ideal para: GoHighLevel suits agencies running sales funnels and email marketing. HoneyBook suits solo service providers.
- Principal diferença: GoHighLevel offers white labeling and unlimited sub-accounts. HoneyBook focuses on contracts, invoices, and payments.
- Nossa escolha: GoHighLevel, rated 4.3 versus 3.2, because it covers more of an agency workflow in one system.
These two tools are not fighting over the same customers.
GoHighLevel was built for marketing agencies that manage many clients.
HoneyBook was built for one person who sends proposals and invoices.
That single difference decides almost everything else.
Price, learning curve, and daily tasks all follow from it.
Visão geral
This GoHighLevel vs HoneyBook comparison covers pricing plans, features, and ease of use.
Nossos redatores passaram um tempo experimentando ambas as plataformas.
Essas observações aparecem nas seções "O que nossa equipe notou" abaixo.
We also checked published pricing pages, documentation, and public user reviews.
Ao final, você saberá qual ferramenta se adapta melhor às suas necessidades. negócios.
O que é GoHighLevel?
GoHighLevel é um CRM e plataforma de marketing criada para agências.
It puts lead tracking, email marketing, and sales funnels in one system.
Agencies run every client from a single dashboard using sub-accounts.
The platform also handles appointment automação, reputation management, and unified messaging.
Many owners pick it because they can rebrand it and sell it as their own software.
Here is a walkthrough of the platform before we get into the numbers.
You can start a free trial from the link below.
🏆 Vencedor: GoHighLevel
Built for agencies that manage many client accounts at once. Funnels, CRM, booking, and email marketing sit in one login.
Preços GoHighLevel
GoHighLevel keeps its pricing plans simple. There are two.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 97/mês | Profissionais de marketing individuais e pequenas agências |
| Ilimitado | US$ 297/mês | Agências com subcontas ilimitadas |
Pricing verified September 2026.
Teste grátis: Yes. A card is required at signup, so cancel before renewal if you stop.
Garantia de reembolso: No standard refund window is published. Plans are month to month.
📌 Observação: The Agency Starter plan covers your own business. The $297 Unlimited plan adds unlimited sub-accounts, which is what agencies managing many clients actually need.
⚠️ Aviso: Users report hidden fees on top of the monthly price. Email sending is billed separately, so the real cost runs higher than the sticker price.
Principais benefícios do GoHighLevel
Here is what makes GoHighLevel worth a look:
- White labeling: Agencies can rebrand the software and sell access to it as their own product.
- Funnels and landing pages: Build pages, forms, and full sales funnels without a separate page construtor.
- Automated follow-up: Texto, email, and voicemail sequences chase new leads while your team sleeps.
- Encontro automação: Calendars book and confirm meetings on their own. That helps you save time and money on admin work.
- Sites de membros: Create and manage online courses inside the same account.
- Apoio e formação: Email, chat, and phone support plus a large library of instructional resources.
O que nossa equipe observou
Nosso escritor set up an agency account and built a funnel from scratch. Here is what stood out during that first week:
Prós e contras do GoHighLevel
✅ Prós
- White labeling lets agencies resell the platform under their own brand
- Unlimited sub-accounts on the $297 plan for agencies managing many clients
- Funnels, CRM, booking, and email marketing live in one login
- Membership site tools for selling courses without extra software
- Support runs across email, chat, and phone
❌ Contras
- Steep learning curve that makes the first weeks slow for newcomers
- Extra fees for email sending push the real monthly cost higher
- Occasional technical glitches interrupt live campaigns
- Support replies can be slow when an issue is urgent
O que é o HoneyBook?
HoneyBook is a client management tool for service-based pequenas empresas.
It handles proposals, contract signing, invoicing, and scheduling in one place.
Photographers, planners, coaches, and consultants make up most of its users.
O tom is simple. Look professional to new clients with almost no setup.
It has a user friendly interface and a strong mobile app for work on the go.
This short review video shows how the client workflow fits together.
You can test the platform free before any commitment.
🥈 Segundo lugar: HoneyBook
The faster pick for freelancers who book projects and get paid. Proposals, contracts, and invoices work out of the box.
Preços do HoneyBook
HoneyBook splits its pricing plans into three tiers.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 29/mês | New freelancers taking first bookings |
| Essenciais | US$ 49/mês | Busy solo providers with steady projects |
| Premium | US$ 109/mês | Small teams sharing a client pipeline |
Pricing verified September 2026.
Teste grátis: Yes. You can run real projects during the trial period.
Garantia de reembolso: Refunds are handled case by case, so cancel before the next billing date.
📌 Observação: Payment processing is billed on top of the plan. Card payments carry a percentage fee, which matters once your invoice volume grows.
⚠️ Aviso: Some users feel the pricing is high for what you get. Compared with other freelancer tools, it sits above the budget end of the market.
Principais benefícios do HoneyBook
Here is where HoneyBook earns its place:
- Templated proposals: Send a branded proposal in minutes instead of rebuilding one every time.
- Contract signing: Clients sign online and the signed copy stays attached to the project.
- Invoices and payments: Bill clients, take card payments, and log what is still owed.
- Agendamento: Share a booking page so clients pick a slot without email tennis.
- Aplicativo móvel: Approve a contract or chase an invoice from your phone between jobs.
- Short setup: Most freelancers get their first project live the same day.
O que nossa equipe observou
Our writer ran a small client project through HoneyBook from proposal to payment. Here is what that felt like day to day:
Prós e contras do HoneyBook
✅ Prós
- Proposals, contracts, and invoices work together without setup
- Starter plan at $29/month is far cheaper to begin with
- Strong mobile app for running the business away from a desk
- Client-facing pages look polished with no design work
❌ Contras
- Marketing features are still a work in progress next to GoHighLevel
- Payment processing fees add to the monthly cost
- No sub-accounts, so agencies cannot separate client dados
- Some users feel the price is high for the value returned
Comparação de recursos
Both platforms manage clients, but they do it from opposite ends. GoHighLevel starts with leads. HoneyBook starts with the booked project.
We compared ten categories that matter most when you are choosing between them.
| Recurso | GoHighLevel | HoneyBook |
|---|---|---|
| Preço inicial | US$ 97/mês | US$ 29/mês |
| Teste grátis | ✅ | ✅ |
| Funis de Vendas | ✅ | ❌ |
| Marketing por e-mail | ✅ | ❌ |
| Contracts & Signing | ✅ | ✅ |
| Faturamento e Pagamentos | ✅ | ✅ |
| Sites de membros | ✅ | ❌ |
| Marca Branca | ✅ | ❌ |
| Client Sub-Accounts | ✅ | ❌ |
| Ideal para | Agências de marketing | prestadores de serviços individuais |
1. Lead Capture and Sales Funnels
GoHighLevel: Forms, surveys, and funnel pages feed straight into the CRM. Every new lead lands in a pipeline with a source attached. Agencies that live on lead generation get the most out of this.
HoneyBook: Lead capture is a contact form on your site. There is no funnel builder and no paid traffic tooling. Its marketing services cover the basics for freelancers, nothing more.
2. Fluxos de trabalho automatizados
GoHighLevel: The workflow builder chains SMS, email, calls, and tasks together. You can nurture leads for weeks without touching anything. This is where the platform saves time for busy teams.
HoneyBook: Automation triggers on project stages instead of marketing goals. A booked client gets the contract, then the invoice, then a reminder. It is simpler and far less complicated to set up.
💡 Dica profissional: Map your current process on paper first. If most steps happen before the sale, pick GoHighLevel. If most happen after, pick HoneyBook.
3. Booking and Scheduling
GoHighLevel: Calendars connect to funnels and follow-up sequences. A missed booking triggers a reminder on its own. Round-robin routing spreads meetings across a sales team.
HoneyBook: Scheduling is tied to the client project, not a campaign. You share a booking page, the client picks a time, and it lands on the project timeline.
4. Contracts and Closing Deals
GoHighLevel: Built-in proposal templates and e-signature sit inside the pipeline. The deal, the quote, and the signature stay on one record. Opportunity stages show what is about to close.
HoneyBook: Online contracts are the core of the product. Templates are written for service work, and signing is quick on mobile. This is the cleaner experience of the two.
5. Invoicing and Client Payments
GoHighLevel: Invoices and payment links exist, and recurring billing works. They feel built for agency retainers rather than one-off project billing.
HoneyBook: Invoicing is the strongest part of the platform. Deposits, milestones, and reminders are ready without configuration. Clients pay from the same page they signed on.
⚠️ Aviso: Card processing fees apply on both platforms. Check the rate before you move a large invoice volume across.
6. Templates and Client Experience
GoHighLevel: Templates lean toward funnels, emails, and campaign snapshots. They speed up agency setup rather than polish the client-facing side.
HoneyBook: Templates cover brochures, questionnaires, and welcome packets. Client experience is the whole mission here, and it shows in the finished documents.
7. Website and Funnel Builder
GoHighLevel: The builder handles landing pages, full sites, blogs, and checkout pages. It will not replace a custom developer build. For campaign pages that need to go live today, it does the job.
HoneyBook: There is no website builder. You keep your existing site and connect a contact form. That is fine for freelancers and a hard stop for agencies.
8. Membership Sites and White Label
GoHighLevel: Membership sites let you host courses and gated content without another tool. Creators sell training beside their service work.
💡 Dica profissional: White labeling turns the software into a product you can charge for. Many agencies use it to create a second revenue line.
HoneyBook: No membership sites and no white label. You cannot resell access under your own brand, which rules it out for agencies with that goal.
9. Integrations and Business AI
GoHighLevel: It connects to common apps and shares data across them, plus Zapier for the rest. AI features write copy and answer inbound messages.
HoneyBook: Integrations cover calendars, contabilidade, and Zapier. The list is shorter but covers what a freelancer actually uses.
HoneyBook also ships AI tools aimed at everyday admin, not campaign work.
10. Preços e Custos
Here are the plans side by side.
| Nível | GoHighLevel | HoneyBook |
|---|---|---|
| Plano de entrada | Starter: $97/month | Plano inicial: US$ 29/mês |
| Plano intermediário | ❌ | Essenciais: US$ 49/mês |
| Plano superior | Unlimited: $297/month | Premium: US$ 109/mês |
| Número de planos | 2 | 3 |
GoHighLevel: The Agency Starter plan is $97 per month and Agency Unlimited is $297. That second tier removes the sub-account cap. Watch the extra email sending charges, since they make the headline number misleading.
HoneyBook: Starter at $29 is the affordable price point of this pair. Premium at $109 still costs less than GoHighLevel’s top tier. Payment fees are the variable you need to model.
💡 Cost check: If one GoHighLevel account replaces a funnel builder, an email tool, and a booking app, the $97 plan can still be cheaper than the stack it retires.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Custo de entrada mais baixo | HoneyBook | $29 vs $97 per month |
| Sales funnels and paid ads | GoHighLevel | Construtor de funil incluído |
| Contracts and invoices only | HoneyBook | Ready on day one |
| Multiple client accounts | GoHighLevel | Subcontas ilimitadas |
| Resell software as your own | GoHighLevel | White label included |
| Configuração mais rápida | HoneyBook | Much shorter learning curve |
💰 Seu orçamento
HoneyBook costs $68 less per month at entry level. GoHighLevel only wins on cost when it replaces several tools you already pay for.
🔌 Seu conjunto de tecnologias
GoHighLevel wants to be the whole stack in one system. HoneyBook expects to sit next to your website and software de contabilidade.
📈 Your Growth Plan
Planning to hire and take on agency retainers? GoHighLevel scales with that future. Staying solo? The extra power goes unused.
🎓 Seu nível de experiência
GoHighLevel is hard for newcomers, and users say the interface is unintuitive at first. HoneyBook needs almost no training.
🆓 Testes e demonstrações grátis
Both platforms offer free trials before any financial commitment. Run one real client through each trial rather than clicking around.
🛟 Opções de suporte
GoHighLevel offers email, chat, and phone support with plenty of training resources. Some users still report slow replies during urgent issues.
Guia de Troca
Already on one of these? Here is what changes if you move.
🔄 Está pensando em migrar do GoHighLevel para o HoneyBook?
✅ O que você vai ganhar:
- A much lower monthly bill and no surprise sending charges
- Cleaner proposals, contracts, and invoices for client work
- A far shorter learning curve for you and your team
❌ O que você perderá:
- Sales funnels, landing pages, and email marketing campaigns
- White label rights and client sub-accounts
- Membership sites and course hosting
📋 Como mudar:
- Export contacts and open opportunities to CSV
- Start a HoneyBook trial and import that contact file
- Rebuild your contract and invoice templates, then move live projects across
🔄 Está pensando em migrar do HoneyBook para o GoHighLevel?
✅ O que você vai ganhar:
- Funnels, landing pages, and campaign email in one login
- Sub-accounts so each client has separate data
- White label rights to sell the platform under your brand
❌ O que você perderá:
- The lower $29 starting price
- Polished client-facing documents that need zero design work
- The simpler mobile experience for on-the-go admin
📋 Como mudar:
- Download your client list and past invoices from HoneyBook
- Open a GoHighLevel account and pick a starting snapshot
- Import contacts, rebuild pipelines, then switch your booking page over
O que nossa avaliação não abordou
We focused on small businesses and agencies with fewer than ten seats. We did not test custom API work, high-volume SMS deliverability, or multi-country tax handling on invoices. Enterprise contracts and custom pricing were outside this comparison. If you process hundreds of payments a month, run your own numbers before you commit.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | HoneyBook |
| 🚀 Marketing Features | GoHighLevel |
| 📄 Contratos e Faturas | HoneyBook |
| ⚙️ Profundidade de Automação | GoHighLevel |
| 👶 Facilidade de uso | HoneyBook |
| 🏢 Agency Scaling | GoHighLevel |
| 🔌 Integrações | GoHighLevel |
| 🏆 Vencedor Geral | GoHighLevel |
🏆 VENCEDOR: GOHIGHLEVEL
GoHighLevel wins 4 of 7 categories and rates 4.3 against 3.2.
Ideal para: marketing agencies, lead generation businesses, and anyone selling software under their own brand
The scorecard hides how different these products are. GoHighLevel is a growth engine for agencies managing many client relationships at once.
HoneyBook is a client management tool for independent service providers. It is excellent at proposals, scheduling, and getting paid.
If you are a freelancer or creative professional, HoneyBook is the better fit and the cheaper one. If lead generation and automated follow-up drive your revenue, GoHighLevel wins on features and long-term efficiency.
Mais do GoHighLevel em comparação
Marketing professionals usually shortlist these three before signing up.
GoHighLevel vence em: white label reselling, unlimited sub-accounts, built-in funnel and membership site tools
Keap vitórias em: gentler onboarding for small businesses, tighter sales and marketing automation for a single company, stronger e-commerce billing
GoHighLevel vence em: flat agency pricing, reselling rights, SMS and voz built into the same workflows
A HubSpot vence em: reportagem depth, a free CRM tier for new teams, an intuitive tool that suits businesses of all sizes
GoHighLevel vence em: a real CRM behind the funnel, appointment automation, client sub-accounts for agency operations
ClickFunnels vitórias em: faster funnel building, cleaner page editor, a shorter path from idea to live offer
Mais comparações do HoneyBook
Freelancers who previously used spreadsheets tend to weigh these options.
HoneyBook vs Bonsai
HoneyBook vence em: client-facing polish, scheduling built in, a stronger mobile app for daily work
Bonsai vence em: freelancer contabilidade depth, expense and tax tracking, invoicing built around hourly billing
HoneyBook vs ClientManager
HoneyBook vence em: mature templates, payment tooling, a larger library of help resources
O ClientManager vence em: no per-seat charges, transparent pricing with no hidden fees, project management joined to a clutter-free CRM
HoneyBook vence em: contracts and invoicing out of the box, faster start for solo providers, simpler client billing
Vitórias do CRM na segunda-feira em: advanced features for larger teams, work and files centralised into one board, deeper task and project views
This video walks through a few more alternatives worth a look.
Perguntas frequentes
Quais são as desvantagens do GoHighLevel?
The main concerns are a steep learning curve, an unintuitive interface, and occasional glitches. Extra email sending fees also raise the real cost above the advertised monthly price.
Para que serve o GoHighLevel?
Agencies use it to capture leads, run follow-up campaigns, schedule appointments, and manage every client from one dashboard. Many resell it under their own brand for extra revenue.
Por que escolher o HoneyBook?
Choose it if you are a freelancer or creative who wants bookings, contracts, and payments handled with minimal setup. Success here comes from speed, not depth.
O HoneyBook é um sistema CRM?
Yes, though a light one. It stores contacts and project history, but it is really built to simplify proposals, invoicing, and client communication for service businesses.
Qual a diferença entre GoHighLevel e HighLevel?
None. HighLevel is the company name and GoHighLevel is the product people are talking about. GHL is the common short form used inside agency communities.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 