⚡ Veredito rápido:
- Preços: GoHighLevel starts at $97/month vs HoneyBook at $29/month.
- Ideal para: GoHighLevel for marketing agencies with multiple clients, HoneyBook for freelancers and solo service providers.
- Principal diferença: GoHighLevel is built for lead generation and marketing automação, while HoneyBook focuses on client experience, contracts, and invoicing.
- Nossa escolha: GoHighLevel for most users — its all in one solution covers more negócios operations under one system, no matter where your work in progress sits today.
Choosing between GoHighLevel vs HoneyBook comes down to one question.
Are you running a marketing agency or a solo service business?
Both platforms manage clients and automate tasks to save time on daily work.
But they were built for different types of users.
GoHighLevel offers an all in one solution for agencies juggling many clients.
HoneyBook helps freelancers handle bookings, contracts, and payments with less setup.
The right choice depends on which platform fits your business mission and future growth plans.
Visão geral
This comparison covers pricing plans, advanced features, and ease of use.
Também analisamos para quem cada ferramenta funciona melhor.
Nossos redatores passaram um tempo experimentando ambas as plataformas.
Outras observações provêm da documentação, das páginas de preços e das avaliações do G2.
By the end, you’ll know which one fits your business.
O que é GoHighLevel?
GoHighLevel is a CRM and marketing platform built for agencies.
It helps marketing professionals manage leads, clients, and campaigns from one system.
The platform includes sales funnels, landing pages, email marketing, and automated workflows.
Agencies can also create membership sites and white-label the software as their own.
Most users choose GoHighLevel because it replaces several tools with one platform.
GoHighLevel
⭐ 4.3/5 | 💰 From $97/month. An all-in-one platform for agencies that combines CRM, marketing automation, and sales funnels in one system.
Preços GoHighLevel
Here’s what GoHighLevel costs in 2026. Let’s break down the pricing plans.
| Plano | Preço | Ideal para |
|---|---|---|
| Agência Starter | US$ 97/mês | Solo agencies and small teams getting started |
| Agência Ilimitada | US$ 297/mês | Agencies with unlimited sub-accounts and white-label needs |
Preços verificados em abril de 2026.
Teste grátis: Yes, 14 days. No long-term commitment required to test the platform.
Garantia de reembolso: No formal refund policy. You can cancel anytime to stop billing.
📌 Observação: The agency starter plan covers one business. The Unlimited plan adds unlimited sub-accounts, which agencies use to manage multiple clients from one log-in.
⚠️ Aviso: Some users have reported hidden fees for email sending and SMS that are not part of the base price. Check the rate sheet before signing up to avoid surprises.
Principais benefícios do GoHighLevel
Eis o que torna o GoHighLevel uma opção a ser considerada:
- One System for Marketing: Replaces CRM, email marketing, sales funnels, and landing pages with one platform. This saves time and money on multiple subscriptions.
- Fluxos de trabalho automatizados: Built-in automation handles lead follow-ups, appointment booking, and reminders. You can build sequences that run without manual work.
- White-Label Resell: Agencies can rebrand the software and sell it to their own clients. This creates a new revenue stream.
- Sales Funnels and Landing Pages: Drag-and-drop builders create pages without coding. Templates speed up the work for marketing teams.
- Sites de membros: Build courses and gated content directly inside the platform. No need for a separate course hosting tool.
- Unified Messaging: SMS, email, and social DMs land in one caixa de entrada, which can simplify how teams handle talking with leads. Faster responses and better efficiency improve the chances of new client success, even when concerns about message volume previously held teams back.
O que nossa equipe observou
Nosso escritor signed up for GoHighLevel and spent several days exploring the platform. Here’s what stood out:
Prós e contras do GoHighLevel
✅ Prós
- All-in-one platform replaces multiple tools and saves money on subscriptions
- White-label option lets agencies resell the software as their own product
- Unlimited sub-accounts on the Agency Unlimited plan for managing many clients
- Strong automation for lead generation, follow-ups, and appointment booking
- Built-in membership sites, sales funnels, and landing pages in one system
❌ Contras
- Steep learning curve makes it complicated for newcomers and non-technical users
- Hidden fees for email sending and SMS can raise the total cost
- Customer support response times can be slow during critical issues
- Interface can feel unintuitive for simple tasks compared to lighter tools
O que é o HoneyBook?
HoneyBook is a CRM built for freelancers and pequenas empresas.
It helps service providers manage client relationships, contracts, and payments from one place.
The platform offers templated proposals, online contracts, scheduling, and invoicing.
HoneyBook also includes a strong mobile app for managing tasks on the go.
Most users choose it because of the user friendly interface and quick setup.
HoneyBook
⭐ 3.2/5 | 💰 From $29/month. A client-focused CRM for freelancers and creative professionals to handle proposals, contracts, and invoicing.
Preços do HoneyBook
Here’s what HoneyBook costs in 2026 across its three plans.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 29/mês | Solo freelancers handling a few projects |
| Essenciais | US$ 49/mês | Empresas de serviços em crescimento com clientes regulares |
| Premium | US$ 109/mês | Established teams that need advanced features |
Preços verificados em abril de 2026.
Teste grátis: Yes, 7 days. No credit card required to start.
Garantia de reembolso: 60-day money-back guarantee on annual plans for new customers.
📌 Observação: The Starter plan covers core features. Higher tiers add automated workflows, QuickBooks sync, and advanced features for larger teams.
⚠️ Aviso: HoneyBook charges payment processing fees on top of the monthly cost. Some users feel the pricing is higher than competitors that bundle similar features.
Principais benefícios do HoneyBook
Eis o que torna o HoneyBook uma opção a ser considerada:
- Interface amigável: Clean, simple dashboard built for non-technical users. Most freelancers can set up their first project within an hour.
- Contratos e faturas online: Send proposals, sign contracts, and collect payments in one flow. Clients can pay directly from the invoice link.
- Templated Proposals: Pre-built templates speed up sending quotes for new projects. You can customize them once and reuse for every new client.
- Agendamento online: Embutido agendador lets clients book calls without back-and-forth emails. The calendar syncs with Google and other tools.
- Aplicativo móvel robusto: Manage your business from your phone with a polished iOS and Android app. Useful for service providers who viagem between client jobs.
- IA empresarial Assistente: Built-in AI helps draft emails, contracts, and project briefs faster. It learns your tone over time.
O que nossa equipe observou
Our writer signed up for HoneyBook and worked through the onboarding flow. Here’s what stood out:
Prós e contras do HoneyBook
✅ Prós
- User friendly interface that freelancers can learn within an hour
- Strong mobile app for managing business tasks on the go
- Templated proposals, contracts, and invoices speed up client onboarding
- Built-in online scheduling and payment collection in one workflow
- QuickBooks integration syncs contabilidade data automatically
❌ Contras
- Pricing feels higher than competitors that bundle similar features
- Payment processing fees add to the total cost on top of monthly plans
- Limited marketing automation compared to dedicated marketing platforms
- No white-label or sub-account features for agencies managing multiple brands
Comparação de recursos
Pronto para mergulhar em uma comparação detalhada entre GoHighLevel e HoneyBook?
We’ll explore nine key features to help you determine which platform fits your business.
| Recurso | GoHighLevel | HoneyBook |
|---|---|---|
| Preço inicial | US$ 97/mês | US$ 29/mês |
| Teste grátis | ✅ 14 dias | ✅ 7 dias |
| Automação de marketing | ✅ | ⚠️ Básico |
| Sales Funnels & Landing Pages | ✅ | ❌ |
| Online Contracts & Invoicing | ✅ | ✅ |
| White-Label / Sub-Accounts | ✅ | ❌ |
| Sites de membros | ✅ | ❌ |
| Aplicativo móvel | ⚠️ Básico | ✅ Forte |
| Ideal para | Agências de marketing | Solo service providers |
1. Lead Generation and Capture
GoHighLevel: Built specifically for capturing new clients through landing pages, sales funnels, and forms. The platform pulls leads from Facebook, Instagram, and Google Ads into one inbox. Agencies can build full lead capture systems without extra tools.
HoneyBook: Lead capture is simpler and centered on inquiry forms shared with potential clients. New leads land in your project pipeline as inquiries. The platform doesn’t include sales funnels or landing pages.
2. Automação de Marketing
GoHighLevel: This is where the platform shines. You can build automated workflows that send emails, SMS, and DMs based on lead actions. Triggers, conditions, and delays let agencies run campaigns at scale.
HoneyBook: Automation focuses on client-facing tasks like sending contracts, reminders, and follow-up emails. It works well for solo providers but lacks the multichannel sequences that marketing teams need.
3. Marketing por e-mail
GoHighLevel: Built-in email marketing with templates, sequences, and broadcast campaigns. The platform handles bulk sends and automated follow-ups. Some users have reported a drop in open rates after switching, which is worth testing on a small list first.
HoneyBook: Email features focus on transactional client communication rather than mass marketing. You can send templated proposals and follow-ups, but it’s not a dedicated email marketing tool.
4. Online Contracts and Invoicing
GoHighLevel: Includes built-in proposal templates, invoicing, and payment collection. Agencies can manage contracts as part of broader marketing workflows. The interface is more focused on lead management than client experience.
HoneyBook: Contracts and invoicing are core to the product. Clients sign contracts online and pay invoices in one flow. The signing process is polished and built for service-based small businesses.
5. Sales Funnels and Landing Pages
GoHighLevel: A drag-and-drop construtor lets you create sales funnels and landing pages without coding. Templates cover lead magnets, webinars, and product launches. This is a major selling point for agencies running paid ads.
HoneyBook: Doesn’t offer sales funnels or landing page builders. The platform focuses on client management after the lead is captured. You’ll need a separate tool for landing pages.
6. Online Scheduling and Booking
GoHighLevel: Includes a fully automated booking calendar that integrates with workflows. Leads can book directly from a sales funnel and trigger follow-up sequences. Useful for agencies running discovery call campaigns.
HoneyBook: Built-in scheduler is clean and easy for clients to use. The calendar syncs with Google and the platform’s project pipeline. Service providers like coaches and photographers find the booking flow intuitive.
7. Membership Sites and Courses
GoHighLevel: Built-in membership site feature lets users create and manage online courses easily. You can host content, control access, and bill members from one platform. This replaces tools like Kajabi or Ensinável for many agencies.
HoneyBook: Doesn’t include membership sites or course hosting. The platform stays focused on one-to-one client work. You’ll need a separate tool if you sell digital products or courses.
8. White-Label and Sub-Accounts
GoHighLevel: White-labeling lets agencies rebrand the software and sell it to their own clients as a service. The Agency Unlimited plan includes unlimited sub-accounts. This creates a recurring revenue stream that some agencies build their entire business model around.
HoneyBook: Doesn’t support white-labeling or sub-accounts. Each user has one workspace under the HoneyBook brand. This isn’t a fit for agencies managing multiple client brands.
9. Integrações
GoHighLevel: Integra-se com Zapier, Stripe, Google Calendar, and major ad platforms. Native integrations cover most marketing and sales tools agencies need. The API allows custom builds for advanced features.
HoneyBook: Connects with QuickBooks, Google Calendar, Gmail, and Zapier. Integrations focus on contabilidade and scheduling tools that solo service providers actually use. The list is shorter than GoHighLevel’s but covers the basics well.
Preços e custos
Vamos comparar os planos de preços lado a lado.
| Plano | GoHighLevel | HoneyBook |
|---|---|---|
| Plano de entrada | US$ 97/mês (Plano Inicial da Agência) | US$ 29/mês (Iniciante) |
| Plano intermediário | — | US$ 49/mês (Essencial) |
| Plano principal | US$ 297/mês (Agência Ilimitada) | US$ 109/mês (Premium) |
GoHighLevel: The agency starter plan starts at an affordable price for what it covers, but the platform replaces several tools agencies pay for separately. Hidden fees for email and SMS sending can push the total higher. The Unlimited plan pays off when agencies manage many sub-accounts.
HoneyBook: Pricing plans start cheaper at $29/month, which suits freelancers handling a few projects. Payment processing fees apply on top of the subscription. For solo service providers, the total cost is still lower than GoHighLevel.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Orçamento apertado | HoneyBook | Starts at $29/month vs $97 |
| Automação de marketing | GoHighLevel | Multichannel sequences built-in |
| Client experience | HoneyBook | Polished proposals and contracts |
| Funis de vendas | GoHighLevel | Drag-and-drop funnel builder |
| Multiple client brands | GoHighLevel | Subcontas ilimitadas e marca branca. |
| Configuração fácil para iniciantes | HoneyBook | User friendly interface, quick start |
| Membership sites | GoHighLevel | Built-in course hosting |
💰 Seu orçamento
HoneyBook is more affordable for solo users at $29/month. GoHighLevel costs more but bundles tools you’d otherwise pay for separately.
🔌 Seu conjunto de tecnologias
GoHighLevel replaces multiple platforms with one system. HoneyBook fits well alongside QuickBooks and a separate marketing tool.
📝 Seu Processo de Vendas
GoHighLevel suits agencies running paid ads and lead magnets. HoneyBook fits service providers who get clients through referrals and inquiry forms.
🎓 Seu nível de experiência
HoneyBook has a gentler learning curve for new clients and beginners. GoHighLevel has a steep learning curve that takes weeks to master.
🆓 Testes e demonstrações grátis
Both platforms offer free trials. GoHighLevel gives 14 days, HoneyBook gives 7 days with no credit card needed.
🛟 Opções de suporte
GoHighLevel offers email, chat, phone support, and instructional resources. HoneyBook provides chat and email support with a strong help center.
Guia de Troca
Já utiliza alguma dessas ferramentas? Veja o que esperar se você mudar.
🔄 Está pensando em migrar do GoHighLevel para o HoneyBook?
✅ O que você vai ganhar:
- A user friendly interface that’s faster to learn for non-technical users
- Polished client experience with templated proposals and online contracts
- A strong mobile app for managing projects on the go
❌ O que você perderá:
- Sales funnels, landing pages, and full marketing automation
- White-label and unlimited sub-accounts for agency operations
- Membership site hosting for online courses
📋 Como mudar:
- Export your contacts and projects from GoHighLevel as a CSV file
- Sign up for HoneyBook and connect Google Calendar plus QuickBooks
- Import contacts and rebuild proposal templates inside HoneyBook
🔄 Está pensando em migrar do HoneyBook para o GoHighLevel?
✅ O que você vai ganhar:
- Full marketing automation, sales funnels, and landing page builders
- White-label resell and unlimited sub-accounts for agency growth
- Built-in membership sites and course hosting in one system
❌ O que você perderá:
- The polished client-facing proposal and contract experience
- The strong mobile app for on-the-go business management
- QuickBooks-first accounting integration that solo providers rely on
📋 Como mudar:
- Export client contacts, projects, and invoices from HoneyBook as CSV
- Sign up for the agency starter plan and complete onboarding
- Import contacts and build your first sales funnel using a template
O que nossa avaliação não abordou
This comparison focused on agencies and solo service providers. We didn’t test enterprise contracts or evaluate how either platform performs at very large scale. Custom API builds and advanced developer features weren’t part of this review. If you’re managing 100+ clients or building custom integrations, your priorities may differ from what we’ve covered here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | HoneyBook |
| 🚀 Automação de Marketing | GoHighLevel |
| 📑 Contracts & Invoicing | HoneyBook |
| 🎯 Funis de Vendas | GoHighLevel |
| 👶 Facilidade de uso | HoneyBook |
| 🔌 Integrações | GoHighLevel |
| 📱 Aplicativo móvel | HoneyBook |
| 🏢 Recursos da Agência | GoHighLevel |
| 🏆 Vencedor Geral | GoHighLevel |
🏆 VENCEDOR: GOHIGHLEVEL
GoHighLevel venceu em 5 das 8 categorias.
Ideal para: Marketing agencies, businesses running paid ads, teams managing multiple client brands
GoHighLevel and HoneyBook serve very different users.
GoHighLevel is built for marketing agencies that need lead generation and full automation.
HoneyBook is built for freelancers and creative professionals who need clean client management.
HoneyBook is excellent for solo service providers who want a simple system for contracts and bookings.
However, if you need broader marketing tools and agency features, GoHighLevel is the better choice.
Now, go out and join the platform that fits your business mission and progress goals.
Mais do GoHighLevel em comparação
Veja como o GoHighLevel se compara a outros concorrentes:
GoHighLevel vs Keap
GoHighLevel vence em: White-label resell, sales funnels, unlimited sub-accounts
Keap vence com base em: Easier setup for small business owners, cleaner CRM workflows, better customer support response times
GoHighLevel vs ActiveCampaign
GoHighLevel vence em: Sales funnels, landing pages, and full all in one solution
ActiveCampaign vence em: Email deliverability and open rates, advanced segmentation, cleaner email automation builder
GoHighLevel vence em: Affordable price for agencies, white-label option, built-in membership sites
A HubSpot vence em: Enterprise-ready reportagem, free CRM tier, polished user experience for non-technical teams
GoHighLevel vs ClickFunnels
GoHighLevel vence em: Full CRM functions, unified messaging inbox, better value for agencies bundling services
O ClickFunnels se destaca em: Funnel-building experience, larger template library, faster page-load performance
Mais comparações do HoneyBook
Veja como o HoneyBook se compara a outros concorrentes:
HoneyBook vs Bonsai
HoneyBook vence em: Polished client experience, stronger mobile app, built-in business AI assistant
Bonsai vence em: Built-in tax tools for freelancers, lower base price, simpler invoicing for one-person businesses
HoneyBook vs ClientManager
HoneyBook vence em: Mature template library, AI-assisted writing, deeper QuickBooks integration
ClientManager wins on: Transparent pricing without hidden fees, no per-seat charges, project management features for small teams
HoneyBook vence em: Built-in contract signing, payment collection, and proposal templates in one flow
HubSpot CRM wins on: Free tier for small businesses, deeper marketing tools, larger integration library
HoneyBook vs Segunda-feira CRM
HoneyBook vence em: Client-facing proposals and contracts, payment processing, simpler setup for service work
Vitórias do CRM na segunda-feira em: Centralizing work, processes, and files in one system, stronger team collaboration, flexible project boards
Perguntas frequentes
Quais são as desvantagens do GoHighLevel?
The main downsides include a steep learning curve, occasional technical glitches, and slow customer support response times. Some users also report hidden fees for email and SMS sending that aren’t part of the base price.
Que software se compara ao HoneyBook?
Close alternatives include Bonsai, ClientManager, and Keap for solo service providers. Each tool focuses on freelance or small business client management, but pricing plans and feature depth vary.
Para que serve o GoHighLevel?
GoHighLevel is used by marketing agencies to manage client relationships, run campaigns, and automate follow-ups from one platform. Agencies also use it to host courses, build sales funnels, and white-label the software for resale.
O GoHighLevel é bom para marketing por e-mail?
It includes built-in email marketing with sequences and broadcasts. Some users have reported a drop in open rates after switching, so testing on a small list before migrating is a good idea.
Por que escolher o HoneyBook?
HoneyBook works best for freelancers and creative professionals who want to handle bookings and payments with minimal setup time. The user friendly interface, strong mobile app, and templated proposals help service businesses look professional without technical work.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 