⚡ Veredito rápido:
- Preços: Frase starts at $49/mo. Grammarly has a free version and a Pro plan at $12/mo.
- Ideal para: Frase for search engine optimization and SEO content tools. Grammarly for grammar, spelling and tone.
- Principal diferença: Frase analyses top ranking search results. Grammarly checks your writing as you type.
- Nossa escolha: Frase, because it covers keyword research, content briefs and drafting in one seo workflow.
These two tools get compared a lot, but they do different jobs.
Frase is a research tool built around search engines.
Grammarly is a writing assistente built around clarity and correctness.
One helps you decide what to write. The other cleans up how you wrote it.
Pick the wrong one and you pay for features you never touch.
Visão geral
This Frase vs Grammarly comparison covers pricing, features, and ease of use.
Analisamos a documentação, as páginas de preços e as avaliações dos usuários para ambas as ferramentas.
Nossos redatores também passaram um tempo interagindo pessoalmente com cada um deles.
Essas observações aparecem nas seções "O que nossa equipe notou" abaixo.
By the end, you will know which software fits your content creation process.
O que é Frase?
Frase is an AI powered research and writing platform for SEO content.
It was built in Boston, Massachusetts, back in 2017.
You give it a target keyword and it studies the search results.
Frase pulls the top 20 Google results for that target search query.
From there it builds content briefs, a content outline, and a list of terms.
Its AI writer then drafts sections so you are never staring at a blank document.
🏆 Vencedor: Frase
Frase turns a keyword into a brief in minutes. It reads competitors so you do not have to. Best for anyone chasing organic traffic.
Preços de Frases
Here is what Frase costs in 2026. Three plans, no free version.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 49/mês | Blogueiros individuais e escritores freelancers |
| Profissional | US$ 129/mês | Agencies running a steady seo workflow |
| Escala | US$ 299/mês | Publishers producing content at volume |
Preços verificados em julho de 2026.
Teste grátis: No free trial and no free version. You pay before you start writing.
Garantia de reembolso: Frase offers a 5-day money-back guarantee instead of a trial.
📌 Observação: The built-in AI writer is capped by monthly credits, roughly 10,000 AI characters per month. That works out to about 1,500 to 2,000 words. Unlimited access to AI generation is a $35 per month add-on. The SEO add on also costs $35 per month for advanced search engine optimization features.
⚠️ Pricing conflict flagged: Some sources still list an older Frase price sheet with a Basic plan at $14.99 per month, a Team plan at $44.99, and Enterprise at $114.99. Those figures do not match our canonical data. We publish the CSV rates above. Check the Frase pricing page before you buy.
Principais benefícios do Frase
Here is what makes this content tool worth considering:
- SERP research in minutes: The research tool reads the first 20 SERP results for the same keyword. It returns a brief with essential terms and topics to cover.
- Content gaps you can act on: Frase compares your own content against rivals. It flags topics your original article is missing.
- A topic score for existing content: Import a live page and Frase scores it. The score shows how your article stacks up against high ranking content.
- Pergunta research for search intent: Search a target keyword and Frase surfaces real questions people ask. Great for finding new angles.
- Google Search Console integration: Available on every plan. It links your pages to the queries already sending organic traffic.
- Multilingual coverage: Frase supports English, Spanish, French, German, Italian, Dutch, Portuguese and Danish.
- Faster content production: Some users report producing an article four to five times faster than before.
The homepage sets the tom clearly for any content creator weighing this software.
O que nossa equipe observou
Our writer opened a Frase account and ran several briefs through it. Here is what stood out from that hands-on time:
Prós e contras da Frase
✅ Prós
- Builds a content brief from the top 20 search results in minutes
- Outline builder and question finder speed up the content creation process
- Topic score shows how existing content compares to competitors
- Google Search Console and WordPress integrations on all plans
- Costs less than MarketMuse and Surfista SEO for similar research depth
❌ Contras
- No free version and no trial, only a 5-day money-back guarantee
- AI generated drafts often read generic and need heavy editing
- Unlimited AI writing costs an extra $35 per month
- Some users report interface glitches that interrupt the workflow
O que é o Grammarly?
Grammarly is a writing assistant powered by artificial intelligence.
It checks spelling and grammar as you type, in almost any app.
The editor flags a misspelled word, a clumsy sentence, or the wrong tone.
It also explains why, so you learn from your mistakes.
A browser extension covers Google Docs, Gmail, and most web editores.
The Grammarly mobile app and Grammarly Keyboard cover your phone.
Runner Up: Grammarly
Grammarly catches errors everywhere you write. The free version has no word count cap. Paid adds tone suggestions and plagiarism detection.
Preços do Grammarly
Grammarly offers three tiers. One of them costs nothing.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | US$ 0 | Basic spelling grammar and punctuation fixes |
| Pró | US$ 12 | Writers who want tone, clarity and plagiarism checks |
| Empresa | Contate o departamento de vendas. | Teams needing shared style rules and admin controls |
Preços verificados em julho de 2026.
Teste grátis: The free version is permanent, so a separate trial is not needed.
Garantia de reembolso: Refunds are handled case by case through support after you cancel.
📌 Observação: The paid tier is listed as Pro in our data. Many readers still search for Grammarly Premium, which is the older name for the same premium subscription. A Grammarly Premium review and a Grammarly Pro review describe the same premium features.
⚠️ Aviso: Plans renew automatically. Cancel from your account settings before the renewal date, because a refund after renewal is not guaranteed.
Principais benefícios do Grammarly
Here is what this writing software does well:
- No cap on the free version: The free tier has no word count limit for spelling and grammar checks. Most rivals meter that.
- Feedback em tempo real: Corrections appear as you write. You stay on the actual content instead of hunting for errors.
- Explains every fix: Each correction comes with a short reason. That teaches context rather than just handing you an answer.
- Tone and audience matching: It reads your writing style and suggests the right tone for your audience. Passive voz gets flagged too.
- Plagiarism detection: The plagiarism checker in the premium version compares your written work against billions of web pages.
- Works where you already write: Microsoft Word, Google Docs and Slack are supported without copy and paste.
- Multiple languages on mobile: The keyboard handles English, Spanish, French, German, Portuguese and Italian.
Grammarly Premium helps most when you need polished writing in a few clicks rather than a full rewrite.
O que nossa equipe observou
Our writer ran drafts, emails and a client report through Grammarly for several days. Here is what came out of that:
Prós e contras do Grammarly
✅ Prós
- Free version with unlimited word counts for grammar checks
- Works inside Microsoft Word, Google Docs and Slack without copy-paste
- Explains each suggestion so you learn the rule behind it
- Plagiarism checker and full-sentence rewrites in the premium plan
❌ Contras
- Suggestions can be aggressive, such as adding unnecessary commas
- Weaker for creative writing than for non-fiction and negócios cópia
- A supplement to writing skill, not a replacement for a human editor
- No keyword research, SERP data, or SEO scoring of any kind
Comparação de recursos
Ready for a closer look at Frase vs Grammarly? We walk through eleven areas, then pricing. Each one shows where the two tools stop overlapping.
| Recurso | Frase | Grammarly |
|---|---|---|
| Preço inicial | US$ 49/mês | $0 (free), $12/mo Pro |
| Versão gratuita | ❌ | ✅ |
| Pesquisa de palavras-chave | ✅ | ❌ |
| Analisador de SERP | ✅ | ❌ |
| Corretor gramatical | ❌ | ✅ |
| Verificador de plágio | ❌ | ✅ |
| Escritor de IA | ✅ | ✅ |
| Extensão do navegador | ❌ | ✅ |
| Ideal para | SEO content tools and briefs | Grammar, spelling and tone |
1. Ferramentas de escrita com IA
Frase: The AI article wizard drafts a full article from your brief. You can also generate section by section from a new document. Reviews describe the AI writing as functional but generic, so plan on editing.
Grammarly: Its generative AI rewrites what you already wrote rather than producing a full draft from a keyword. Prompts sit inside the editor and respond in a few clicks. The output stays closer to your own voz.
⚠️ Aviso: Neither AI writer produces publish-ready copy. Both need a human pass before the article goes live.
2. Research and SERP Analysis
Frase: This is the core of the product. Frase reads the top ranking search results for your target keyword and returns headings, essential terms and monthly search volume context. That research feeds straight into content briefs.
Grammarly: There is no SERP research here at all. The closest thing is its citation finder, which locates sources for claims you have already written. Useful for academics, useless for keyword research.
3. Content Optimization vs Grammar Checking
Frase: Import an existing page and Frase scores it against the top 20 results for the same keyword. The topic score climbs as you add missing terms. Formatting on your original article stays intact during import.
Grammarly: The grammar checker handles subject-verb agreement, misplaced modifiers and commonly confused words. It reads surrounding context to pick the correct option. No SEO scoring exists in the product.
4. Outline Building and Snippets
Frase: The outline builder pulls headings from competitors so you can assemble a content outline by dragging them across. You can also let the assistente de IA generate one. It takes minutes, not an afternoon.
Grammarly: Snippets store reusable blocks of texto you paste with a shortcut. Handy for support teams sending the same message repeatedly. It is a productivity feature, not a structural one.
5. Question Research and Search Intent
Frase: The question finder surfaces what people actually ask around a topic. That is the fastest read on search intent you will get inside one screen. It is also a reliable source of new content ideas.
Grammarly: Proofreading is the equivalent step here, and it happens after the writing exists. It reviews clarity, vocabulary and sentence structure across the whole document. Nothing about it touches search intent.
6. Title Ideas and Word Count
Frase: The blog title generator produces title ideas from your keyword, and a separate template drafts a meta description. Both aim at seo friendly articles rather than clever headlines. Expect to rewrite one in three.
Grammarly: A free word counter runs alongside the editor and reports reading time and readability. It is a small thing that writers on a brief word count use daily. No title generation is offered.
7. Templates and Tone Suggestions
Frase: Templates cover intros, product descriptions, summaries and divulgação copy. They speed up repetitive stuff for any content writer working to a deadline. Tone control is basic compared with a dedicated writing assistant.
Grammarly: Tone suggestions are the standout feature. Set a goal and the tool nudges your written content toward the right tone for that audience. It will also flag when a message reads colder than you meant.
8. SEO Analytics and Plagiarism Detection
Frase: Google Search Console integration ships on every plan, so you can see which pages already earn clicks. Pair that with the SERP data and you get a workable seo workflow. There is no originality checking.
Grammarly: The plagiarism checker compares your own work against billions of indexed pages. Plagiarism detection sits behind the paid tier only. Students and editors lean on it more than marketers do.
9. Paragraph Generation and Paraphrasing
Frase: The paragraph generator writes a block of text from a heading and a short prompt. It is fine for filler sections and weak for anything requiring a story or first-hand detail. Credits apply unless you buy unlimited access.
Grammarly: The paraphrasing tool rewrites a sentence you already have, usually shorter and clearer. Because it works from your text, the result keeps your meaning. That makes sense for editing rather than creating content.
10. Citations and Essay Checking
Frase: No citation features exist. Frase is aimed at marketers chasing rankings, not at students formatting a bibliography. If you need references, you are pairing it with another tool.
Grammarly: A citation generator formats references in the major academic styles from a link or title.
There is also a free ensaio and paper checker for anyone submitting academic written work.
11. AI Detection and Humanizing
Frase: Frase does not score how machine-written a draft looks. Given that its own AI generated drafts read flat, that gap matters if your team publishes at volume.
Grammarly: Uma IA detector estimates how much of a document looks machine-generated before you hand it in.
A separate AI humanizer then loosens stiff phrasing so the result reads closer to a person.
12. Preços e Custos
This is the widest gap in the whole comparison. One tool is free to try forever. The other starts at $49 per month.
| Nível do plano | Frase | Grammarly |
|---|---|---|
| Livre | ❌ | US$ 0 |
| Entrada paga | Starter, $49/mo | Pro, $12 USD |
| Nível intermediário | Professional, $129/mo | ❌ |
| Nível superior | Scale, $299/mo | Enterprise, Contact Sales |
Frase: You pay for research, not for word polish. Against MarketMuse and Surfer SEO the entry price still reads reasonable for what the ferramenta de SEO returns. Budget for the add-ons if you want unlimited AI generation.
Grammarly: At $12 the paid tier is the cheapest thing in this comparison, and the free version already covers spelling and grammar. You are buying correctness, not rankings. For most writers that is an easy call.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Orçamento apertado | Grammarly | Free version, then $12 |
| Pesquisa de palavras-chave e resumos | Frase | Reads top 20 results |
| Clean grammar everywhere | Grammarly | Browser extension and keyboard |
| Maior tráfego orgânico | Frase | Topic score and gap analysis |
| Academic written work | Grammarly | Citations and plagiarism checks |
| Configuração fácil para iniciantes | Grammarly | Install once, no learning curve |
💰 Seu orçamento
Frase costs four times more than Grammarly at entry level. If your content does not need to rank, that gap is hard to justify.
🔌 Seu conjunto de tecnologias
Frase connects to WordPress and Google Search Console on every plan. Grammarly lives inside the apps you already open, including Word and Slack.
📝 Seu estilo de escrita
If you draft fast and edit later, Grammarly gives you a cleaner writing experience. If you freeze at a blank page, Frase hands you an outline.
🎓 Seu nível de experiência
Grammarly needs no training and helps beginners achieve mistake free copy quickly. Frase assumes you already know what seo optimization involves.
🆓 Testes e demonstrações grátis
Only one of these lets you test before paying. Grammarly’s free tier is open-ended, while Frase relies on a 5-day money-back guarantee.
🛟 Support and Trust
Frase support is described as responsive and helpful when problems appear. Grammarly publishes user trust guidelines that explain how your documents are handled.
Guia de Troca
Already paying for one of these? Here is what changes if you move.
🔄 Switching from Frase to Grammarly?
✅ O que você vai ganhar:
- A free version you can keep using forever
- Grammar, spelling and tone checks in every app on your phone and desktop
- Plagiarism detection and citation help for academic work
❌ O que você perderá:
- SERP analysis and all the keywords a brief normally surfaces
- Topic scoring for existing content
- Integração com o Google Search Console
📋 Como mudar:
- Export your Frase documents and briefs as text before cancelling
- Create a free Grammarly account and install the browser extension
- Pair it with a standalone research tool so you keep keyword data
🔄 Switching from Grammarly to Frase?
✅ O que você vai ganhar:
- Research that shows what search engines already reward
- Briefs, outlines and question data in one place
- An AI writer that drafts a full article instead of editing one
❌ O que você perderá:
- Real-time grammar checks inside other apps
- The plagiarism checker and AI detector
- Any free option at all
📋 Como mudar:
- Cancel your Grammarly plan from account settings before renewal
- Sign up for Frase Starter and connect Google Search Console
- Import three existing pages and check the topic score on each
O que nossa avaliação não abordou
This comparison focused on solo writers, freelancers and small content teams. We did not test the Frase Scale plan, Grammarly Enterprise, or admin controls for large organisations. We also did not track bug fixes or release notes across the past year, so small interface details may have moved. If you publish in a language other than English, your writing experience with either tool may differ from what we describe here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Grammarly |
| 🔍 Research and SERP Data | Frase |
| ✍️ Escrita com IA | Frase |
| 🎯 Grammar and Clarity | Grammarly |
| 📈 SEO Value | Frase |
| 👶 Facilidade de uso | Grammarly |
| 🔌 Integrações | Frase |
| 🏆 Vencedor Geral | Frase |
🏆 VENCEDOR: FRASE
Frase wins 4 out of 7 categories.
Ideal para: keyword research, content briefs, and content optimization tools for teams that live on organic traffic
Frase wins here because the job most readers are hiring for is ranking, and Grammarly cannot do that at all. Frase AI turns a keyword into a brief, an outline and a rough draft in one sitting.
Grammarly is the better product at what it does. Nothing in Frase comes close to its grammar checker, and the free version alone is more useful than most paid editors.
In the real world, plenty of people end up owning both. Use Frase to decide what to write, then run the draft through Grammarly before it ships.
If you can only buy one, ask what you hope to achieve. Rankings point to Frase. Clean, great writing points to Grammarly.
Mais de Frase Comparado
Here is how Frase measures up against other SEO content tools. Our full Frase review goes deeper on each.
Frase vs Surfer SEO
Frase vence em: faster brief building, a stronger question finder, lower entry price
Surfer SEO vence em: sharper on-page scoring, cleaner editor, deeper term weighting
Frase vs NeuronWriter
Frase vence em: Google Search Console integration, outline building, broader template library
NeuronWriter vence em: a more intuitive scoring flow, cheaper monthly tiers, simpler interface
Frase vence em: price by a wide margin, quicker setup, accessibility for solo writers
MarketMuse vence em: site-wide content planning, authority modelling, enterprise reportagem
Frase vs Scalenut
Frase vence em: SERP research depth, brief quality, integration count
Scalenut vence em: stronger ai content generation, a cruise mode that drafts a full piece, bundled keyword planning
Mais comparações do Grammarly
Grammarly faces a different set of rivals. Each one is an ai writing assistant with a slightly different focus, and our Grammarly review covers them too.
Grammarly vs QuillBot
O Grammarly se destaca em: app coverage, tone control, explanation quality behind each fix
QuillBot vence em: paraphrasing modes, summarising long text, cheaper annual billing
Grammarly vs Paperpal
O Grammarly se destaca em: everyday negócios writing, mobile keyboard, free tier generosity
Paperpal vence em: academic phrasing, journal submission checks, subject-specific language rules
Grammarly vs Jenni
O Grammarly se destaca em: correcting what exists, integration count, plagiarism checking
Jenni vence em: long-form drafting, in-line citation while you write, research paper support
Grammarly vs Writesonic
O Grammarly se destaca em: accuracy of edits, real-time ai assistance, privacy documentation
Writesonic vence em: volume of ai generated content, marketing templates, brand voice training
Perguntas frequentes
Para que serve o Frase?
It is used to research a keyword, build a brief, and draft an article around it. Writers use it to create high ranking content faster.
Posso usar o Frase gratuitamente?
No. There is no free tier and no trial. You get a 5-day money-back guarantee instead, so test it hard in those first days.
A Frase é confiável?
Yes. It is a real company founded in Boston in 2017, and reviewers rate it safe and reliable. Support is responsive when something breaks.
Como funciona o Frase?
You enter a keyword. The ferramenta de IA reads the top 20 results, lists the terms they share, and builds an outline you can edit or ignore.
Qual o significado de Frase?
In Spanish, Italian and Portuguese the word means phrase or sentence. For example, it traces back to the Greek phrásis, meaning to declare or tell.
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