⚡ Veredito rápido:
- Preços: Folk starts at $17.5/member/month. Capsule CRM has a free version and paid plans from $18 per user per month.
- Ideal para: Povo CRM suits partnerships, fundraising, and event follow-up. Capsule CRM suits small businesses running a repeatable sales process.
- Principal diferença: Folk leans on LinkedIn sourcing and magic fields. Capsule adds project boards, reporting tools, and 60+ integrations.
- Nossa escolha: Capsule CRM for most users. It has a free plan and the reporting features Folk still lacks.
Agency owners and founders compare Folk and Capsule CRM for one reason.
They want to manage contacts without hiring an admin.
Both promise simple customer relationship management for small teams.
Mas eles foram construídos para trabalhos muito diferentes.
Folk helps you build genuine connections and close winning deals through outreach.
Capsule CRM runs a full sales pipeline, project boards, and reporting.
Visão geral
This Folk vs Capsule CRM comparison covers pricing, crm features, ease of use, and support.
We also break down which use cases each tool handles best.
Nosso escritor spent hands-on time with Folk directly.
Notes on Capsule CRM come from documentation, pricing pages, and G2 reviews.
By the end, you will know which crm software fits your negócios.
O que é Folk?
Folk is a lightweight crm system built around real relationships.
The app helps you organize contacts, track deals, and set reminders.
Its interface looks like a shared spreadsheet, so setup feels incredibly easy.
Folk connects to Gmail or Outlook to import contacts and email history.
A chrome extension lets you add contacts from LinkedIn while you search.
Folk CRM is a great tool for multiple use cases beyond sales.
Segue um breve tutorial de como a ferramenta funciona.
Povo
Folk keeps contact management simple for founders and agency teams. Magic fields clean your data as you work.
Preços populares
Folk charges per member, not per contact record. Here is the current pricing.
| Plano | Preço | Ideal para |
|---|---|---|
| Padrão | US$ 17,50 por membro por mês | Fundadores individuais e freelancers |
| Premium | US$ 35 por membro por mês | Small teams needing email automação |
| Personalizado | US$ 70 por membro por mês | Agencies with heavier data needs |
Pricing verified August 2026.
Teste grátis: Yes. Folk offers a 14-day free trial with no purchase needed upfront.
Garantia de reembolso: Folk publishes no refund window, so treat the trial as your test period.
📌 Observação: There is no free version here. Every seat is a paid plan, so a five-person team pays five times the listed rate.
⚠️ Pricing conflict flagged: Some third-party research lists Folk at $20 and $40 per seat. Our pricing table uses the verified figures above. Check the pricing page before you buy.
Principais benefícios do folclore
Here is what makes Folk CRM worth a look:
- Campos Mágicos: This custom field type uses AI to enrich contact data. It fills gaps you would otherwise research by hand.
- Extensão do Chrome: Add contacts from LinkedIn and company websites in one click. No copy and paste needed.
- Groups for Multiple Use Cases: Organize contacts into groups for events, partnerships, or fundraising. Each group stays separate.
- Collaborative Mail Merge: Send personalized bulk emails from templates. Other team members can review a sequence before it sends.
- Kanban Pipeline: A visual board tracks deals by stage. Drag a card forward as talks progress.
- Self-Serve Signup: You can explore every feature without a sales call. That suits buyers who hate demos.
O que nossa equipe observou
Our writer signed up for Folk and spent several days moving a contact list into it. Here is what stood out from that hands-on time:
Watch the same walkthrough in video form below.
Prós e contras do folclore
✅ Prós
- Incredibly easy setup that feels like a shared spreadsheet
- Magic fields use AI to clean and enrich customer data
- Chrome extension adds contacts straight from LinkedIn
- Collaborative mail merge sends personalized bulk email
❌ Contras
- Sem plano gratuito, apenas um período de teste de 14 dias.
- Reporting features are thin next to other CRMs
- Não há rastreamento automático de reuniões ou chamadas telefônicas.
- Reported usability issues when importing emails and contact data
O que é o Capsule CRM?
Capsule CRM is a cloud-based crm solution for small and medium businesses.
It centralizes contact records, notes, and communication history in one dashboard.
The platform follows a “powerful simplicity” approach to sales and marketing.
You get sales opportunities, task tracking, and project management in one app.
Capsule is user friendly enough that most teams skip formal training.
Its free version covers 250 contacts and two users.
This video shows how the sales process looks day to day.
🏆 Vencedor: Capsule CRM
Capsule pairs a free plan with real reporting tools. Small businesses get pipelines, project boards, and 60+ integrations.
Preços do Capsule CRM
Here is what Capsule CRM cost looks like today. Prices are per user.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 | Two users and 250 contacts |
| Iniciante | US$ 18 por usuário por mês | Pequena empresa equipes de vendas |
| Crescimento | US$ 36 por usuário por mês | Multiple sales pipelines and reporting |
Pricing verified August 2026.
Teste grátis: Yes. Paid tiers include a 14-day trial, and the free plan runs with no time limit.
Garantia de reembolso: None published. You can downgrade to the free plan instead of cancelling outright.
📌 Observação: Capsule sells add ons for extra storage and AI content assists. If you pay annually, expect a discount of up to 15% on the listed rate.
⚠️ Pricing conflict flagged: Third-party research lists five tiers, including Advanced at $60 and Ultimate at $75, plus a $21 monthly Starter rate when not billed annually. Our table uses the verified figures above. Confirm the current tiers before you subscribe.
Principais benefícios do Capsule CRM
Here is what makes Capsule worth considering:
- Gestão de Contatos: Every email, call, note, and file sits on one record. That single view kills data silos.
- Painéis de projeto: Won deals convert into delivery work on project boards. Post-sale handoff stays inside the crm system.
- Tracks and Workflow Automations: Tracks are templated task lists for repeatable business processes like onboarding. Higher tiers add multi-step automation.
- Funcionalidades de geração de relatórios: The sales dashboard shows conversion rates, pipeline health, and revenue forecasting. You can generate reports on activity too.
- Integrações: Over 60 native integrations cover XeroQuickBooks e Mailchimp. Zapier connects 1,000+ other tools.
- Aplicativos móveis: iOS and Android apps handle tasks and contacts on the go. Reviewers say the app could still improve.
O que nossa equipe observou
Note: We have not had extended hands-on time inside a Capsule account yet. The points above come from published documentation, the pricing page, and G2 reviews.
According to G2 reviews, contact management and the sales pipeline are frequently praised. The same reviews flag email tracking as the weak spot.
Prós e contras do Capsule CRM
✅ Prós
- Free version covers up to 250 contacts and two users
- Paid plans start at $18 per user per month
- Over 60 native integrations, plus Zapier for 1,000+ apps
- Project boards link post-sale work to won deals
- Sales analytics show conversion rates and pipeline health
❌ Contras
- The free version does not include reporting functionality
- Email tracking asks you to BCC a special address
- Google Workspace sync only runs one way
- Support runs through email, with no live chat
Comparação de recursos
Ready for a closer look at Folk vs Capsule CRM? We compare ten core features that decide most purchases.
| Recurso | Povo | CRM Cápsula |
|---|---|---|
| Preço inicial | US$ 17,50 por membro por mês | $0 free, $18/user/month paid |
| Plano Gratuito | ❌ | ✅ |
| Gestão de Contatos | ✅ | ✅ |
| Múltiplos canais de vendas | ✅ | ✅ |
| Ferramentas de relatório | ❌ Somente básico | ✅ |
| Quadros de Projetos | ❌ | ✅ |
| Extensão do LinkedIn para Chrome | ✅ | ❌ |
| AI Magic Fields | ✅ | ❌ |
| Integrações nativas | Limitado | 60+ plus Zapier |
| Ideal para | Outreach and partnerships | Equipes de vendas para pequenas empresas |
1. Gestão de Contatos
Povo: Contact management here works like a smart list. You can add contacts, tag them, and organize contacts into groups per project. Folk also merges duplicates, so two rows for the same person become one clean record.
CRM Cápsula: Capsule stores people and companies with a 360-degree view of past customer interactions. Contact records hold notes, files, and social profiles in one place. That depth of details suits teams handling long relationships.
2. Sales Pipeline and Deals
Povo: A Kanban board runs the sales pipeline. Drag a card between stages as a deal moves through the sales cycle. It is enough for solo sellers, but it thins out on long, multi-stage deals.
CRM Cápsula: Capsule builds sales opportunities into custom sales pipelines that match your own stages. Growth tiers unlock multiple sales pipelines, so each account manager can run their own board.
⚠️ Aviso: Folk does not log meetings or phone calls automatically. You enter those interactions by hand, which adds up on a busy week.
3. Lead Management and Custom Fields
Povo: Magic fields are the standout here. The AI fills in missing company data while you work, which speeds up lead generation. Folk is strong at cleaning and enriching contact data before outreach.
CRM Cápsula: Custom fields let you tag leads by source, budget, or region. Lead management is manual but predictable. Nothing gets rewritten by AI behind your back.
4. Tasks, Reminders and Project Management
Povo: You can set reminders against any contact and assign follow-ups to teammates. It handles keeping track of outreach well. There is no separate layer for delivery work after a deal closes.
CRM Cápsula: Capsule adds project boards that carry won deals into delivery. Tracks give you templated task lists for repeatable business processes. Workflow automations then handle recurring steps without manual setup.
5. Email Automation and Marketing
Povo: Email automation runs on collaborative mail merge. You write templates, personalize them per contact, and send in batches. Outreach is email-first, so other channels get little support.
CRM Cápsula: Email marketing runs through the Transponder integration, with Mailchimp available too. You can build marketing campaigns from CRM segments. Marketing automation stays basic next to dedicated platforms.
6. Relatórios e Análises
Povo: Reporting is the thinnest part of the product. You get pipeline counts and simple activity views. Anyone needing advanced features like forecasting will feel the ceiling fast.
CRM Cápsula: The sales dashboard covers conversion rates, pipeline health, and revenue forecasting. You can generate reports on activity and sales performance. Generating those views is limited to paid tiers.
⚠️ Aviso: The free version of Capsule ships without reporting functionality. Budget for the Starter plan if you need numbers.
7. Integrações
Povo: Folk connects to Gmail and Outlook to sync contacts and email history. It also plugs into social channels for social selling. The list of other tools is short next to older CRMs.
CRM Cápsula: Capsule supports 60+ native integrations, including Xero, QuickBooks, and Mailchimp. Google Workspace, once called G Suite, lets you integrate Gmail directly. Premium integrations and other integrations sit on higher plans, and Zapier covers the rest.
⚠️ Aviso: Capsule stops short of full integration with Google Workspace and Microsoft 365. The sync runs one way, so edits in Capsule do not push back. Neither tool includes a help desk module.
8. LinkedIn, Chrome Extension and Mobile
Povo: The chrome extension pulls people and companies from LinkedIn into your workspace. Search a profile, click once, and the contact lands in a group. For social-led prospecting, this is the best reason to pick Folk.
CRM Cápsula: Capsule ships iOS and Android apps for tasks and contacts away from the desk. There is no LinkedIn capture extension. G2 reviews call the mobile app useful but rough in places.
9. Facilidade de uso e suporte
Povo: Folk is one of the easiest CRMs to pick up. The minimalist interface means small teams start without an administrator. Support is email-based, and the self-serve model skips sales calls entirely.
CRM Cápsula: Capsule keeps a clean interface that other team members learn quickly. Teams at non profits and agencies report short onboarding. Support runs by email only, and some reviewers want live chat.
10. Preços e Custos
Vamos comparar os planos pagos lado a lado.
| Nível | Povo | CRM Cápsula |
|---|---|---|
| Livre | ❌ Apenas teste gratuito de 14 dias | $0 |
| Plano de entrada pago | Standard: $17.5/member/month | Starter: $18/user/month |
| Nível intermediário | Premium: $35/member/month | Growth: $36/user/month |
| Nível superior | Custom: $70/member/month | ❌ |
Povo: Every seat is a paid plan, so costs start on day one. The $17.5 Standard rate undercuts Capsule by 50 cents. That gap disappears once you compare what each tier includes.
CRM Cápsula: The free plan lets two users test everything before a purchase. Paid tiers can be billed annually for a discount. Watch the per-seat math if your team grows past five people.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| A zero-cost start | CRM Cápsula | Plano gratuito para 250 contatos |
| Prospecção no LinkedIn | Povo | One-click chrome extension |
| Reports for your board | CRM Cápsula | Forecasting and conversion data |
| Fundraising or event follow-up | Povo | Groups fit temporary use cases |
| Post-sale delivery work | CRM Cápsula | Project boards linked to deals |
| Configuração fácil para iniciantes | Povo | Feels like a spreadsheet |
💰 Seu orçamento
Capsule wins for anyone testing a CRM with no budget at all. The free version does not include all the features, but it proves the workflow first.
🔌 Seu conjunto de tecnologias
Check what you already run before you choose. If your contabilidade sits in Xero or QuickBooks, Capsule connects natively.
📝 Seu Processo de Vendas
Relationship-led selling favours Folk, since the whole app is built to build genuine connections. Structured account management with stages and handoffs favours Capsule.
🎓 Seu nível de experiência
First-time CRM buyers usually land softer with Folk. For example, a founder moving off a spreadsheet can import and start the same afternoon.
🆓 Testes e demonstrações grátis
Both offer a 14-day trial, and neither pushes you into a demo call. Load 50 real customers into each and see which one you actually open.
🛟 Opções de suporte
Both crm providers handle support by email rather than live chat. If instant help matters to you, rivals like Freshsales do better.
Guia de Troca
Already on one of these? Here is what changes if you move.
🔄 Switching from Folk to Capsule CRM?
✅ O que você vai ganhar:
- A free tier and real reporting tools
- Project boards that follow won deals into delivery
- 60+ native integrations and Zapier coverage
❌ O que você perderá:
- Magic fields and AI contact enrichment
- The LinkedIn capture extension
- The lighter, spreadsheet-style feel
📋 Como mudar:
- Export your Folk groups to CSV
- Create a Capsule account on the free plan
- Import the file, then rebuild your pipeline stages
🔄 Switching from Capsule CRM to Folk?
✅ O que você vai ganhar:
- Faster contact capture from LinkedIn
- AI enrichment that fills missing company details
- A simpler view for partnerships and events
❌ O que você perderá:
- Sales analytics and forecasting
- Project boards and Tracks
- The free plan and the wider integration list
📋 Como mudar:
- Export contacts and opportunities from Capsule
- Start a Folk trial and connect Gmail or Outlook
- Import the CSV, then split records into groups
O que nossa avaliação não abordou
This comparison focused on small teams and solo operators. We did not test bulk data migration, API work, or how either crm system behaves past 50 seats. Enterprise contracts and custom pricing sat outside the scope. If you are shopping for a 100-person sales floor, your shortlist should include heavier options.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | CRM Cápsula |
| 🚀 Contact Management | CRM Cápsula |
| 📈 Funil de Vendas | CRM Cápsula |
| 🎯 Lead Sourcing | Povo |
| 📊 Reportagem | CRM Cápsula |
| 👶 Facilidade de uso | Povo |
| 🔌 Integrações | CRM Cápsula |
| 🏆 Vencedor Geral | CRM Cápsula |
🏆 VENCEDOR: CAPSULE CRM
Capsule CRM wins 5 out of 7 categories.
Ideal para: Small businesses, structured sales pipelines, post-sale project work
Folk and Capsule CRM solve different problems. Folk is an outreach book that happens to track deals. Capsule is a CRM that also runs delivery work.
Folk is excellent when relationships matter more than stages. Fundraisers, partnership leads, and event organisers get real value from its groups and reminders.
Use Capsule if you need reporting, project boards, and a free starting point. Those key features are why it takes the overall win. Neither one is the perfect CRM for every team, so match the tool to the job.
Mais de Folk Comparado
Here is how Folk stacks up against other CRM options:
Povo vs. Pipedrive
Folk vence em: faster contact capture from LinkedIn, AI field enrichment, and a gentler first week.
Pipedrive vence em: deal forecasting, activity goals per rep, and a much deeper marketplace.
Folk vence em: flat per-seat cost, no forced onboarding, and a workspace one person can run.
A HubSpot vence em: a free tier, marketing automation depth, and reporting that scales past a small team.
Folk vence em: contact enrichment, LinkedIn sourcing, and speed for outreach-first teams.
Vitórias do CRM na segunda-feira em: board customization, workload views, and tying sales to wider project work.
Mais comparações do Capsule CRM
Here is how Capsule CRM measures up against its closest rivals:
O Capsule CRM se destaca em: predictable per-seat pricing, lighter setup, and project boards for delivery.
A HubSpot vence em: campaign tooling, a larger app marketplace, and richer dashboards on upper tiers.
O Capsule CRM se destaca em: a shorter learning curve, cleaner contact records, and less admin overhead.
O Zoho CRM se destaca em: lower per-seat cost at scale, built-in telephony, and a wider product suite.
Capsule CRM vs Freshsales
O Capsule CRM se destaca em: simpler task tracking, Tracks templates, and fewer upsell prompts inside the app.
Freshsales vence em: built-in phone and chat, AI lead scoring, and a more generous free tier.
This video walks through more alternatives worth a look.
Perguntas frequentes
O que é CRM popular?
Folk CRM is a lightweight customer relationship management app for founders and agencies. It centres on contact management, groups, and email outreach rather than heavy sales reporting.
O Folk é um bom CRM?
Yes, for relationship-led work. It suits partnerships, fundraising, and event follow-up. The tool falls short for larger sales teams needing forecasting or automatic call logging.
Para que serve o Capsule CRM?
Small businesses use it to track contacts, manage sales opportunities, and run post-sale project boards. It acts as one hub for customer history and tasks.
Qual o preço do Capsule CRM?
The free plan covers two users and 250 contacts. Starter costs $18 per user per month. Growth costs $36 per user per month.
O que é o melhor software de CRM?
There is no single best pick. Capsule fits structured sales work at small companies. Folk fits outreach-led teams. Test both trials before you decide.
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