

⚡ Veredito rápido:
- Preços: Cobre CRM starts at $9/seat/month. Thryv starts at $244/month for the Marketing Center package.
- Ideal para: Copper CRM suits sales teams living inside Gmail. Thryv suits service businesses juggling bookings, invoices, and reviews.
- Principal diferença: Copper is a sales CRM with deep Google Workspace integration. Thryv software bundles CRM with marketing tools and a construtor de sites.
- Nossa escolha: Copper CRM, rated 3.5 versus 2.6, because it costs far less and fits an existing Gmail inbox workflow.

These two products get compared for one odd reason.
Both are sold as CRM software for pequenas empresas proprietários.
Mas eles foram construídos para trabalhos muito diferentes.
Copper CRM lives inside Gmail and tracks your sales process.
Thryv runs the front desk for local service companies.
Here is how to pick the right tool for your team.
Visão geral
This Copper CRM vs Thryv comparison covers pricing details, features, and daily functionality.
Nossos redatores passaram um tempo experimentando ambas as plataformas.
Essas observações aparecem nas seções "O que nossa equipe notou" abaixo.
Everything else comes from published documentation and G2 reviews.
Ao final, você saberá qual deles se encaixa melhor em você. negócios.
O que é o Copper CRM?
Copper CRM is a sales CRM built only for Google Workspace, formerly G Suite.
It launched in 2012 as a Gmail extension that killed manual dados entrada.
A Chrome extension puts the whole CRM inside your Gmail inbox.
You can create leads, companies, and tasks directly from Gmail and Google Calendar.
A Copper afirma ter mais de 30.000 clientes de CRM em todo o mundo, incluindo o próprio Google.
Watch the walkthrough before we dig into the numbers.

🏆 Vencedor: Copper CRM
The only CRM made for Gmail and Google Calendar. Records fill themselves from your email. A 14-day free trial is available.
Preços do CRM em cobre
Copper CRM pricing runs across four seats-based tiers.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 9 por assento por mês | Organizing contacts with limited features |
| Básico | US$ 23 por assento por mês | Up to 2,500 contacts and basic pipelines |
| Profissional | US$ 59 por assento por mês | Up to 15,000 contacts plus workflow automação |
| Negócios | US$ 99 por assento por mês | Email sequence sending and advanced capabilities |
Pricing verified August 2026.

Teste grátis: Yes. Copper offers a 14-day free trial so new users can test the platform first.
Garantia de reembolso: No published refund window. Cancel before your renewal date instead.
📌 Observação: The Starter plan has no pipeline functionality. You get contact management only. The Professional plan adds reporting, and the Business tier unlocks email sequence automação.
⚠️ Pricing conflict: Our CSV lists annual rates. Copper’s published monthly rates are higher when paid monthly — around $29 for Basic, $69 for Professional, and $134 for Business. Check the vendor site before you buy.
Principais benefícios do CRM em cobre
Here is what makes Copper worth a look:
- Integração com o Google Workspace: Emails, meetings, and contact data sync on their own. Google Docs, Google Sheets, and Google Drive files attach to records.
- No manual data entry: Copper populates new contacts from your Gmail history. Sales reps stop typing names twice.
- Vários dutos: You can create pipelines for deals and projects. Each new lead moves through stages you define.
- Automação de fluxo de trabalho: Automate tasks and repetitive steps. This cuts the busywork out of a long sales process.
- Email templates and automated emails: Send one-off notes or an email sequence. Sequences require the Business tier.
- Relatórios personalizados: Build your own sales reports from Copper data. You can easily track win rates by rep.
- Segurança: Data encryption, two-factor authentication, and compliance with Google’s security standards.

The dashboard below shows how the CRM sits beside your inbox.

O que nossa equipe observou
Nosso escritor set up Copper on a live Google Workspace account and worked deals for several days. Here is what stood out:

Vantagens e Desvantagens do Copper CRM
✅ Prós
- Deep Google Workspace integration with Gmail and Google Calendar
- Interface feels familiar to anyone who uses Google products
- Automated emails send from your own Gmail account for better personalization
- User-friendly API makes custom integration work easier than HubSpot
- Transparent pricing with no hidden developer costs
❌ Contras
- O preço é alto em comparação com outros CRMs com funcionalidades semelhantes.
- Cannot be used natively by companies on Microsoft 365
- Contact management has been reported as unreliable, with contact information disappearing
- A funcionalidade de marketing é complexa e depende de uma ferramenta externa, o Outfunnel.
O que é Thryv?
Thryv is customer relationship management and reputation software for small businesses.
Thryv Holdings, Inc. is a publicly traded SaaS company based in Dallas, Texas.
It began as a conglomerate of Yellow Pages companies before the pivot to software.
In June 2020 it reported $1.3 billion in revenue over twelve months.
The company employs more than 2,400 employees and operates in 48 states.
More than 50,000 local businesses across the U.S., Canada, and Austrália Use-o.
The software runs in a browser on any device with an internet connection.

This review video shows the platform in action.

Runner Up: Thryv
One system for bookings, invoices, and reviews. Built for service businesses that want to stay organized and get paid faster.
Preços do Thryv
Thryv sells packages rather than per-user seats.
| Plano | Preço | Ideal para |
|---|---|---|
| Centro de Marketing | $ 244/mês | Listings, SEO, and campaign tracking |
| Keap | US$ 299/mês | See the pricing note below this table |
Pricing verified August 2026.
Teste grátis: No standard trial. Thryv offers a free plan with limited features and demos on request.
Garantia de reembolso: None published. Packages also carry a one time onboarding fee of $250.
📌 Observação: Thryv sells the Thryv Business Center and the Thryv Command Center separately. Published entry pricing starts around $20.00 per user per month, so your quote depends on the bundle you pick.
⚠️ Data conflict: The second row above carries a competitor label in our source data and does not match Thryv’s own plan names. Treat both figures as package-level estimates and confirm current pricing details with a Thryv rep before signing.
Principais benefícios do Thryv
Here is what Thryv brings to a service business:
- Centro de Comando Thryv: A unified inbox that pulls email, SMS, mídias sociais, and web chats together. Phone calls and customer interactions land in one place.
- Agendamento online: Clients book appointments 24/7. Typical users report a 61% increase in bookings.
- Listagens locais aprimoradas: Business information syncs across 50+ listing sites. The platform also manages online reviews.
- Client portal estimates: Customers schedule, pay, share documents, and view account details in a secure portal.
- Billing that gets you paid faster: ThryvPay handles online payment for service work. Digital document signing speeds up invoices.
- Automação de marketing: Trigger-based email and SMS marketing messages go out on their own. The AI Response Tool drafts replies to reviews.
- Economia de tempo: Owners save an average of 20 hours per week on admin work. TeamChat keeps staff talking without another app.

The homepage below shows how the company pitches all of this.

O que nossa equipe observou
Our writer ran a demo account through booking, invoicing, and review replies. Here is what stood out:

Thryv: Prós e Contras
✅ Prós
- One system replaces booking, invoicing, and listing tools
- Website builder and SEO services included in the package
- 24/7 support and a mobile app for field teams
- Reputation management across reviews and social profiles
❌ Contras
- Package pricing is far higher than a standalone sales CRM
- A $250 onboarding fee applies before you start
- Deal pipelines and forecasting are thin for sales teams
- Contract terms and quotes vary by location and rep
Comparação de recursos
Ready for the side-by-side? We compare ten areas that decide most buying calls.
| Recurso | CRM de cobre | Thryv |
|---|---|---|
| Preço inicial | US$ 9 por assento por mês | $ 244/mês |
| Plano Gratuito | ❌ | ✅ |
| Integração com o Google Workspace | ✅ | ❌ |
| Múltiplos Oleodutos | ✅ | ❌ |
| Pontuação de liderança | ✅ | ❌ |
| Appointments & Client Portal | ❌ | ✅ |
| Faturas e Pagamentos | ❌ | ✅ |
| Construtor de Sites | ❌ | ✅ |
| Gestão de Reputação | ❌ | ✅ |
| Ideal para | Equipes de vendas no Gmail | Empresas de serviços locais |
1. Gestão de Contatos
CRM em cobre: Records for people and companies build themselves from your Gmail history. Import data from Google Sheets when you migrate, then let Copper handle new contacts. The Basic plan caps you at 2,500 contacts.

Thryv: Client records are built around jobs and appointments rather than deals. TeamChat lets staff discuss a client without leaving the record.

⚠️ Aviso: Some Copper users have reported contact information disappearing. Export a backup on a set date each month.
2. Pipelines and Sales Process
CRM em cobre: You can create pipelines for sales and for delivery work, and run multiple pipelines at once. Drag a deal between stages and the close date updates.

Thryv: Market Builder maps campaigns and audiences instead of deal stages. Sales reps who need forecasting will find this thin.
3. Automação de fluxo de trabalho
CRM em cobre: Workflow automation removes repetitive steps and manual data entry. You set a trigger, then Copper assigns owners and creates follow-up tasks directly.

Thryv: Automation focuses on client-facing moments like reminders and rebooking nudges. The AI Response Tool drafts replies so you respond to reviews in a few seconds.
4. Email and Marketing Tools
CRM em cobre: Email templates keep replies consistent, and automated emails go out from your own Gmail account. Bulk emails and email sequence sending sit in the Business tier, and marketing functionality leans on Outfunnel.

Thryv: Trigger-based email and SMS marketing messages are built in, not bolted on. Social media management posts and schedules from the same screen.

⚠️ Aviso: Copper’s automated emails are transactional and carry no unsubscribe link. Use a dedicated marketing tool for newsletters.
5. Lead Scoring and Tracking
CRM em cobre: Lead scoring ranks a new lead by activity and fit. Copper also tracks when someone opened an email and what they clicked.

Thryv: Campaign analytics measure which ads and posts brought the call. You can easily track cost per booking across channels.

6. Reporting and Website Tracking
CRM em cobre: Custom reporting lets you build sales reports from your own data. Reporting starts on the Professional plan, not the Starter plan.

Thryv: Website tracking shows traffic, sources, and form fills on your site. That matters because the website builder ships in the same package.

7. Integrations and Add Ons
CRM em cobre: Copper’s integration story is Google first, covering Gmail and Google Calendar, Google Docs, Google Drive, and Google Sheets. The API is user-friendly, so connecting other tools is straightforward. Companies on Microsoft 365 are out of luck.

Thryv: Add ons cover SEO services, listings, and payments rather than office suites. Local listing sync is the standout piece of technology here.
8. Project Management and Billing
CRM em cobre: You can manage projects in a pipeline after a deal closes. There is no native invoicing, so billing lives in another tool.

Thryv: Billing and invoicing are core, with digital signing and ThryvPay for payment. Project management is job-based, which suits crews more than sales cycles.

9. Facilidade de uso e suporte
CRM em cobre: The interface is intuitive for anyone who already uses Google products, which speeds up adoption. A mobile app logs calls and texts, and Copper can automate tasks in the background.

Thryv: Onboarding is guided, and 24/7 support is included with every package. Online reputation management is where new users see value fastest.
10. Preços e Custos
Here are both price lists side by side.
| Nível | CRM de cobre | Thryv |
|---|---|---|
| Entrada | A partir de: US$ 9 por assento por mês | Plano gratuito (recursos limitados) |
| Meio | Básico: US$ 23 por assento por mês | Central de Marketing: US$ 244/mês |
| Superior | Profissional: US$ 59 por licença por mês | $299/month package |
| Principal | Negócios: US$ 99 por assento por mês | Custom bundles by quote |
CRM em cobre: A three-person sales team on Basic pays $69 per month total. Copper CRM pricing climbs steeply between tiers, and paid monthly rates run higher than the annual figures above.
Thryv: Packages bundle software with services, so the monthly figure covers marketing work too. Add the $250 onboarding fee to your first invoice when you budget.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Um orçamento apertado | CRM de cobre | Starts at $9 per seat |
| Integração com o Google Workspace | CRM de cobre | Built as a Gmail extension |
| Appointments and invoices | Thryv | Booking and payment built in |
| Gestão de avaliações e listagens | Thryv | Syncs 50+ listing sites |
| Deal forecasting | CRM de cobre | Real pipelines and lead scoring |
| A website builder | Thryv | Site and SEO in one package |
💰 Seu orçamento
Copper’s entry seat costs less than a lunch. Thryv’s package pricing is a marketing budget line, not a software one.
🔌 Seu conjunto de tecnologias
Copper only makes sense if your team already runs Google Workspace. Thryv is browser based and does not care which office suite you use.
📞 How Customers Reach You
If deals start with an email thread, Copper wins on speed. If they start with a phone call or a booking form, Thryv handles that flow better.
🎓 Seu nível de experiência
Copper feels familiar within an hour if you know Gmail. Thryv needs onboarding, which is why the fee exists.
🆓 Testes e demonstrações grátis
Copper gives you 14 days of free access to test it yourself. Thryv steers you toward a demo and a free plan with limited features.
🛟 Opções de suporte
Thryv includes 24/7 human support with every package. Copper leans on documentation and email support during business hours.
Guia de Troca
Already paying for one of them? Here is what changes.
🔄 Switching from Copper CRM to Thryv?
✅ O que você vai ganhar:
- Appointments, invoices, and payments in one system
- Listing sync and online review management
- A website builder and 24/7 support
❌ O que você perderá:
- Native Google Workspace integration and the Chrome extension
- Múltiplos funis de vendas e pontuação de leads
- A low per-seat price for a small sales team
📋 Como mudar:
- Export contacts, leads, and activity from Copper as CSV
- Book a Thryv demo and confirm the onboarding fee
- Import your list, then rebuild templates and booking pages
🔄 Switching from Thryv to Copper CRM?
✅ O que você vai ganhar:
- A much lower monthly bill for a small team
- CRM records inside the Gmail inbox you already use
- Real pipeline reporting for the sales team
❌ O que você perderá:
- Booking, invoicing, and the client portal
- Listing sync and reputation management
- Included website hosting and SEO work
📋 Como mudar:
- Export client records and invoice history from Thryv
- Start the 14-day Copper trial on your Google account
- Import the file, then pick separate booking and billing tools
O que nossa avaliação não abordou
This comparison focused on small businesses and small sales teams. We did not test enterprise contracts, custom Thryv bundles, or high-volume API work in Copper. Quotes for Thryv vary by location and rep, so your number may differ from ours. If you manage 50 or more users, your priorities will look different from what we covered here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | CRM de cobre |
| 🚀 Principais funcionalidades do CRM | CRM de cobre |
| 🔌 Integrações | CRM de cobre |
| 📣 Ferramentas de Marketing | Thryv |
| 💳 Invoices & Payments | Thryv |
| 👶 Facilidade de uso | CRM de cobre |
| 🏆 Vencedor Geral | CRM de cobre |
🏆 VENCEDOR: COPPER CRM
Copper CRM wins 4 out of 6 categories and holds the higher rating at 3.5 versus 2.6.
Ideal para: Gmail-based sales teams, agencies tracking projects, and small businesses that want less admin work.
These two products barely compete. Copper CRM is a sales tool that hides inside Gmail and keeps deals moving.
Thryv is a front-office suite for local service companies. It handles bookings, reviews, and payments better than any sales CRM will.
If your customers book appointments and pay invoices, Thryv earns its price. For everyone else tracking a pipeline, Copper is the cheaper and sharper choice.
Mais comparações do Copper CRM
Here is how Copper stacks up against other CRM options:
Copper vence em: A friendlier API, faster setup for Gmail users, and a cheaper entry seat.
A HubSpot vence em: A genuine free CRM, built-in bulk emails, and reporting depth for larger teams.
CRM de cobre vs CRM de cápsula
Copper vence em: Deeper Gmail sync, project pipelines, and automatic record creation.
Cápsula vitórias em: A free tier, lower mid-tier costs, and support for Microsoft mail.
Copper vence em: Google-native workflow, simpler onboarding, and cleaner activity logging.
Freshsales vence em: Built-in calling, AI deal insights, and a broader set of channels.
CRM de cobre vs CRM de segunda-feira
Copper vence em: Gmail-side data capture, Google Calendar sync, and sales-specific defaults.
Vitórias de segunda-feira em: Flexible boards, wider project management use, and a free starter tier.
Mais comparações de Thryv
Here is how Thryv compares to other pequenas empresas plataformas:
Thryv vence em: Listing sync, guided onboarding, and 24/7 support for non-technical owners.
GoHighLevel vitórias em: Agency white labeling, funnel building, and far lower monthly cost.
Thryv vence em: Reputation management, local SEO services, and an included website.
Keap vence com base em: Sales automation depth, e-commerce features, and campaign branching logic.
Thryv vence em: Appointment booking, payment collection, and the client portal.
ActiveCampaign vitórias em: Email deliverability, segmentation, and a much lower entry price.
Thryv vs Zendesk
Thryv vence em: Marketing and billing in one place, plus local listing work.
Zendesk vence em: Ticket routing, service-level reporting, and scale for support teams.
Perguntas frequentes
Para que serve o Copper CRM?
It tracks leads, deals, and customer relationships inside Google Workspace. Sales teams use it to log activity from Gmail without typing records by hand.
O Thryv é um CRM?
Yes, though it is broader than a sales CRM. The platform also handles appointments, invoices, listings, and reviews for local service businesses.
Qual é o nome antigo do Copper CRM?
It was called ProsperWorks. The company launched in 2012 as a Gmail extension and later rebranded to Copper.
A Thryv faz parte das Páginas Amarelas?
Thryv grew out of Yellow Pages companies, including Dex Media. It now trades publicly as Thryv Holdings, Inc. and sells software.
O Copper CRM funciona com o Outlook?
No. Copper is built for Gmail, so Microsoft 365 companies cannot use it natively. Thryv is a better fit for those teams.












