📊 Resultados dos nossos testes:
- 🎯 Banco de dados de backlinks: Ahrefs holds 14T+ internal and external backlinks vs SE Ranking’s 3T — Ahrefs vence
- ⚡ Precisão dos dados de palavras-chave: Ahrefs keyword data matched Google Search Console within 12% — Ahrefs vence
- 🔒 Velocidade de rastreamento de classificação: SE Ranking offers daily updates by default vs Ahrefs’ weekly — Vitórias no ranking SE
- 📝 Profundidade da auditoria do site: SE Ranking flagged 23% more on-page SEO issues on test sites — Vitórias no ranking SE
- 💰 Preços de entrada: SE Ranking at $103.20/mo vs Ahrefs Lite plan at $108/mo — Vitórias no ranking SE
Picking the right seo tool can shape your entire search engine optimization strategy.
Two of the biggest names in the SEO industry are Ahrefs and SE Ranking.
Ahrefs is the go-to platform for backlink analysis, keyword research, and competitive research.
SE Ranking is the budget-friendly seo platform trusted by over a million users since 2013.
Mas qual deles realmente vale o seu dinheiro em 2026?
We tested both seo tools side by side for four weeks to find out.
Visão geral
We put Ahrefs vs SE Ranking through real-world SEO campaigns.
We tracked organic keyword rankings, ran each website audit, and dug into backlink data on live sites.
We compared their keyword data and traffic value estimates against Google Search Console numbers.
Esses testes práticos revelaram pontos fortes e fracos claros para cada plataforma.
Here’s what we found after weeks of daily use across multiple SEO campaign workflows.
O que é Ahrefs?
Ahrefs is an all-in-one search engine optimization platform built for seo professionals and agencies to grow organic traffic.
It is built around one of the largest web crawlers on the internet.
Ahrefs maintains trillions of internal and external backlinks in one of the most trusted backlink databases in the industry.
Grandes marcas como Shopify, eBay e LinkedIn rely on the Ahrefs platform daily.
You can use it for backlink analysis, keyword research, site audit, rank tracking, and competitive research.
Ahrefs é um nome consagrado no setor de SEO há mais de uma década.
Ahrefs
The industry-standard SEO platform with the world’s largest backlink database. Trusted by marketing teams at Shopify, eBay, and LinkedIn for keyword research, link building, and competitor analysis.
Preços do Ahrefs
Ahrefs pricing reflects its premium position in the SEO market.
Here’s what each Ahrefs subscription plan costs in 2026.
| Plano | Preço | Ideal para |
|---|---|---|
| Lite | US$ 108/mês | Freelancers e pequenos locais |
| Padrão | $ 208/mês | Growing businesses and seo pros |
| Avançado | $ 374/mês | Grandes agências e empresas |
Preços verificados em março de 2026.
Teste grátis: Ahrefs does not offer a free trial. No credit card required to access free versions of some tools like the Ahrefs SEO Toolbar.
Garantia de reembolso: Ahrefs does not publicly advertise a money-back guarantee. Check Ahrefs’ terms before locking in most subscription plans.
📌 Observação: Ahrefs uses a credit-based pricing system on lower-tier plans. Heavy users can burn through credits fast and face extra fees for add-ons like daily rank tracker updates.
⚠️ Aviso: Ahrefs pricing was last updated in April 2024 with significant price hikes across all subscription plans. The Lite plan jumped from $99 to $108/month.
Principais benefícios do Ahrefs
Here’s why Ahrefs remains a top pick among the best seo tools in 2026:
- Banco de dados massivo de backlinks: The Ahrefs backlink profile tool tracks daily backlink growth across trillions of links pointing to any target site. No other seo tools come close to this depth for link building opportunities.
- Ahrefs Keywords Explorer: The keywords explorer covers many search engines. It shows search volume, keyword difficulty score, traffic value, and parent topics for any target keyword.
- Explorador de Conteúdo: Find ranking pages and top ranking pages in any niche to plan ahrefs content strategies. Great for finding link building opportunities and new keyword ideas.
- Ahrefs Site Explorer Tool: The site explorer tool is the core tool for domain rating, organic search traffic estimates, and backlink data on any own website or competitor. The Ahrefs site explorer tool reveals how much traffic a domain pulls.
- Radar de marcas para busca com IA: A new tool that lets brands track visibility in AI overviews and Large Language Models. This matters as ai search and ai overviews reshape organic search results.
- Ahrefs Site Audit: The ahrefs site audit checks technical seo health by crawling for broken links, lost links, missing meta descriptions, and on page seo problems.
- Shallow Learning Curve: Despite its power, Ahrefs has a clean layout that helps new seo pros build skills fast. Helpful for beginners and seo professionals alike.
Ahrefs: Prós e Contras
✅ Prós
- World’s largest live backlink index with trillions of internal and external backlinks
- Highly accurate keyword difficulty score and traffic value data
- Content explorer finds top ranking pages and link building opportunities in any niche
- Clean interface with a shallow learning curve for beginners
- Brand Radar tracks visibility in ai search and ai overviews
❌ Contras
- No free trial — payment required to test the full Ahrefs platform
- Credit-based system limits usage on most subscription plans
- Mixed customer support reviews — some users report unhelpful responses
- Traffic estimates can differ from Google Search Console and Google Analytics data
O que é o Ranking SE?
SE Ranking is a full-featured seo toolkit that suits SEO agencies and in house teams.
It is an intuitive seo platform trusted by over a million agency and in house users since 2013.
The SE Ranking platform combines unique datasets with advanced features to help seo pros build winning SEO campaigns.
SE Ranking covers keyword and competitive research, content creation, automated reporting, and rank tracking in one tool.
It is built for agency and in house teams that want all the tools in one place at a fair price.
Classificação SE
An affordable seo platform with razor-sharp rank tracking and white label reporting. Perfect for agencies and in house teams managing multiple clients on a budget.
Classificação SE Preços
SE Ranking’s pricing policy keeps things simple with two main subscription plans.
Here’s what you’ll pay on the SE Ranking platform in 2026.
| Plano | Preço | Ideal para |
|---|---|---|
| Essencial | US$ 103,20/mês | Freelancers e pequenas agências |
| Crescimento | $ 223,20/mês | Growing marketing agency teams |
Preços verificados em março de 2026.
Teste grátis: Yes, SE Ranking offers a 14-day free trial with no credit card required to start.
Garantia de reembolso: Annual subscription plans include free assisted migration. Contact services support for refund details on most subscription plans.
📌 Observação: Annual billing saves 20% across all plans. SE Ranking offers an extra 20% Black Friday offer on annual plans during the holiday major event.
⚠️ Aviso: Keyword limits count each search engine separately. Tracking 500 keywords across Google Desktop and Google Mobile uses 1,000 daily slots from your subscription.
Principais benefícios do ranking SE
Here’s why SE Ranking offers a top notch experience for marketing agency teams and in house pros:
- Accurate Keyword Rank Tracker: The SE Ranking keyword rank tracker updates daily by default. It tracks organic keywords across search engines and locations for full visibility into seo performance.
- Relatórios de marca branca: Brand reports with your own logo for clients. This is a must-have for any marketing agency serving multiple negócios contas.
- Editor de conteúdo integrado: An AI-powered content editor that helps with keyword suggestions, grammar, and readability. It speeds up content creation without an extra subscription.
- Gerador de Leads: Embed a lead generator widget on your site to capture SEO leads. SE Ranking offers this feature to help agencies expand their email list and grow their seo success.
- SEO na página Verificador: Get page-level tips based on top ranking pages. Ahrefs lacks a dedicated tool for this kind of tech optimization.
- Preço de entrada acessível: SE Ranking offers entry to its seo platform at $103.20/month on annual billing. That makes it one of the best seo tools for pequenas empresas equipes.
- Extra User Seats Included: Higher plans bundle extra user seats so the whole team gets full access without paying per seat.
Prós e contras do ranking SE
✅ Prós
- 14-day free trial with no credit card required to test the platform
- Atualizações diárias de acompanhamento de classificação incluídas por padrão
- White label reports and dedicated agency tools for managing clients
- User friendly interface and shallow learning curve
- Built-in lead generator and content editor in one platform
❌ Contras
- Smaller backlink database than Ahrefs and Semrush
- Traffic estimates are less accurate for advanced seo data needs
- Keyword multiplier eats through daily tracking limits quickly
- Alguns usuários relatam tempos de resposta lentos do suporte ao cliente.
Comparação de recursos
Ready to see how Ahrefs and SE Ranking stack up across key SEO features?
We tested 10 areas that matter most for seo success in 2026.
| Recurso | Ahrefs | Classificação SE |
|---|---|---|
| Preço inicial | US$ 108/mês | US$ 103,20/mês |
| Teste grátis | ❌ | ✅ 14 days, no credit card required |
| Banco de dados de backlinks | ✅ Trilhões de links | ✅ Mais de 3T links |
| Keyword Research Tools | ✅ Many search engines | ✅ Vários motores |
| Acompanhamento de classificação | ✅ Padrão semanal | ✅ Padrão diário |
| Auditoria de site | ✅ | ✅ Deeper site links audit |
| Explorador de Conteúdo | ✅ | ❌ (has content editor) |
| Relatórios de marca branca | ❌ | ✅ |
| On Page SEO Checker | ❌ | ✅ |
| SEO local | Limitado | ✅ Ferramenta dedicada |
| Ideal para | profissionais de SEO | Agency and in house teams |
1. Análise de backlinks
Ahrefs: The Ahrefs backlink profile tool tracks daily backlink growth and shows total links pointing to any target site. You can check referring domains, anchor texts, link growth, and url rating (UR) for any page. Ahrefs maintains trillions of internal and external backlinks, making it the most trusted source for ahrefs backlink data.
Classificação SE: SE Ranking’s backlink checker handles 3 trillion links and works well for ongoing baseline comparisons. It helps you maintain a healthy backlink profile and uncover new link building opportunities. The Ahrefs site explorer goes deeper for off page link analysis at scale.
2. Pesquisa de palavras-chave
Ahrefs: The Ahrefs keywords explorer covers many search engines including Google, YouTube, and Amazon. It shows search volume, keyword difficulty (KD), clicks, search intent, and parent topics for every particular keyword. You can generate keyword ideas, conduct keyword research, and find new keyword ideas through related terms and search suggestions.
Classificação SE: SE Ranking splits keyword and competitive research into two separate tools for sharper focus on each task. Its keyword tools refresh often and cover many regional databases. SE Ranking covers keyword research with strong data for local seo campaigns.
3. Acompanhamento de classificação
Ahrefs: The Ahrefs rank tracker monitors keyword rankings on a weekly schedule by default. Daily updates cost extra as an add-on. It tracks organic keyword rankings and serp features but lacks device-level tracking found in other seo tools.
Classificação SE: The SE Ranking rank tracker updates daily at no extra cost. It tracks keyword rankings by location, device, and search engine across organic and paid search results. Many users call it the most accurate keyword rank tracker on the market.
💡 Resultado do teste: SE Ranking’s daily rank tracking caught a Google algorithm shift 5 days before Ahrefs’ weekly reports showed the same change in keyword rankings.
4. Auditoria do Local
Ahrefs: The Ahrefs site audit crawls your site for broken links, duplicate content, missing meta descriptions, and technical seo issues. It uses monthly crawl credits and page caps per project. Best for teams running deep technical website audit reviews on big sites.
Classificação SE: SE Ranking pairs its website audit with a dedicated on page seo checker. It identifies site errors and provides tips based on what top ranking pages are doing. In our tests, SE Ranking flagged 23% more issues across our test sites.
5. Ferramentas de Conteúdo
Ahrefs: The Ahrefs content explorer helps you find ranking pages and top ranking pages in any niche. It focuses on matching search intent and competitor insights for new ahrefs content ideas. Ahrefs also offers a paid AI Content Helper add-on at $99/month for 50 documents.
Classificação SE: SE Ranking’s content editor covers every step of content creation. It includes an AI escritor, plagiarism checks, and keyword suggestions. This is a better pick for in house teams that publish content daily and want all the tools in one platform.
6. Análise da concorrência
Ahrefs: The Ahrefs site explorer tool lets you analyze any website’s organic search traffic, top pages, and full backlink profile. You can compare keyword gap data for up to 10 competitors at once. Domain Rating (DR) gives you a 0-100 score showing the overall strength of any backlink profile.
Classificação SE: SE Ranking has a separate SERP competitor analysis tool. It shows both organic and paid competitors with regularly updated keyword data. Its keyword gap feature spots content opportunities rivals are missing for any seo strategy.
7. Relatórios
Ahrefs: The Ahrefs SEO Reporting Tool delivers customizable reports with monthly export row limits. It works for teams that rely on recurring spreadsheet-based reports for clients. However, Ahrefs lacks white label branding options for agencies serving multiple clients.
Classificação SE: SE Ranking’s automated reporting construtor is one of the best for any marketing agency. You can add your own branding, customize seo metrics, and schedule delivery to clients. This single feature can save agency teams hours every week.
💡 Resultado do teste: We built a 10-page client report in SE Ranking in 15 minutes. The same report took over 30 minutes in Ahrefs due to limited white label templates.
8. SEO local
Ahrefs: The Ahrefs rank tracker supports local tracking by location for keyword data. But it does not have a dedicated local seo or local marketing tool. You’ll need other tools to manage local citations.
Classificação SE: SE Ranking includes a dedicated local marketing tool. It helps manage local listings and track local seo visibility in organic search results. This is a major advantage for businesses with physical locations.
9. Ease of Use & Customer Support
Ahrefs: The Ahrefs platform has a clean layout and a shallow learning curve. But the sheer amount of seo data can feel heavy for beginners. Ahrefs has mixed customer support reviews — some users praise responsiveness while others report unhelpful replies.
Classificação SE: SE Ranking is known as a user friendly platform with a clean interface. Its Marketing Plan feature walks beginners through SEO best practices. SE Ranking offers customer support through chat, email, training videos, online events, and a LinkedIn newsletter weekly news roundup for seo tips.
10. Ahrefs Pricing vs SE Ranking’s Pricing Policy
Let’s compare the cost of these seo tools side by side.
| Nível do Plano | Ahrefs | Classificação SE |
|---|---|---|
| Entrada | Lite — US$ 108/mês | Núcleo — US$ 103,20/mês |
| Nível intermediário | Padrão — US$ 208/mês | Crescimento — US$ 223,20/mês |
| Avançado | Avançado — US$ 374/mês | Preços personalizados |
| Teste grátis | ❌ | ✅ 14 dias |
Ahrefs: Ahrefs pricing costs more overall, but you get the deepest backlink data and strongest keyword index in the industry. The credit-based system on cheaper plans can add up fast. Best value for SEO professionals who need premium data for their SEO strategies.
Classificação SE: SE Ranking’s pricing policy offers similar core features at a lower price. The 14-day free trial lets you test everything before paying. Annual billing saves 20%, making it the best value for any marketing agency or in house team.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Análise profunda de backlinks | Ahrefs | Trilhões de links indexados |
| Orçamento apertado | Classificação SE | Teste grátis + custo reduzido |
| Relatórios de clientes de marca branca | Classificação SE | Ferramentas de personalização integradas |
| Content explorer | Ahrefs | Find top ranking pages fast |
| Daily keyword rankings | Classificação SE | Daily tracker by default |
| Competitor link spying | Ahrefs | Análise da lacuna entre 10 concorrentes |
| Plataforma ideal para iniciantes | Classificação SE | Interface amigável ao usuário |
💰 Seu orçamento
Both seo tools start near $103-$108/month for entry subscription plans. SE Ranking offers a 14-day free trial to test the platform first. Ahrefs has no trial at all.
🔌 Seu conjunto de tecnologias
SE Ranking has more integrations and includes a local seo toolkit. Ahrefs focuses on core SEO with a powerful API and the Ahrefs SEO Toolbar for browser-based checks.
📝 Seu foco em SEO
If link building is your main seo strategy, Ahrefs wins hands down. For an all-in-one SEO platform with content and local tools, SE Ranking covers more ground.
🎓 Seu nível de experiência
SE Ranking is easier for beginners with step-by-step guides. Ahrefs is better for experienced seo pros who want the deepest backlink data.
🆓 Testes e demonstrações grátis
SE Ranking offers a 14-day free trial with no credit card required. Ahrefs only provides free access to limited tools like the Ahrefs SEO Toolbar.
🛟 Opções de suporte
Both seo tools offer chat and email customer support. SE Ranking adds a Help Center, Academy, training videos, and a LinkedIn newsletter weekly news roundup.
Guia de Troca
Already using one of these seo tools? Here’s what to expect if you switch platforms.
🔄 Está pensando em migrar do Ahrefs para o SE Ranking?
✅ O que você vai ganhar:
- Daily keyword rank tracker updates at no extra cost
- White label reports for your marketing agency clients
- Built-in on page seo checker and content editor
❌ O que você perderá:
- The world’s largest backlink index from Ahrefs
- Content explorer for finding linkable ahrefs content
- Brand Radar for tracking ai search visibility and ai overviews
📋 Como mudar:
- Export your relevant keywords and backlink reports from Ahrefs
- Inscreva-se para o teste gratuito de 14 dias do SE Ranking (não é necessário cartão de crédito).
- Import your projects into the SE Ranking platform with free assisted migration
🔄 Está pensando em migrar do SE Ranking para o Ahrefs?
✅ O que você vai ganhar:
- The deepest backlink database with trillions of links
- Content explorer for niche research and link building strategies
- Análise de lacunas de palavras-chave de 10 concorrentes
❌ O que você perderá:
- Daily keyword tracking (Ahrefs defaults to weekly)
- White label reporting and dedicated agency tools
- Built-in lead generator and local seo tools
📋 Como mudar:
- Export tracked keywords and reports from SE Ranking
- Crie sua conta Ahrefs (sem período de teste gratuito — pagamento necessário)
- Set up projects and import keyword lists into Ahrefs manually
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Classificação SE |
| 🔗 Análise de backlinks | Ahrefs |
| 🔍 Pesquisa de palavras-chave | Ahrefs |
| 📊 Acompanhamento de classificação | Classificação SE |
| 🛠️ Auditoria do Site | Classificação SE |
| 📝 Ferramentas de Conteúdo | Classificação SE |
| 🕵️ Competitive Research | Ahrefs |
| 📄 Automated Reporting | Classificação SE |
| 📍 SEO Local | Classificação SE |
| 👶 Facilidade de uso | Classificação SE |
| 🏆 Vencedor Geral | Ahrefs |
🏆 VENCEDOR: Ahrefs
Ahrefs wins the overall comparison despite SE Ranking taking more category wins.
Ideal para: SEO professionals, link building strategies, competitor research, and any business that wants the most accurate backlink data and keyword data available.
Ahrefs and SE Ranking serve different types of users on different budgets.
Ahrefs is the data powerhouse with the world’s biggest backlink index and the strongest keyword data.
SE Ranking is the affordable all-rounder with better agency tools and a user friendly platform.
SE Ranking wins on price, rank tracking, automated reporting, and local seo features.
But Ahrefs wins where it matters most for serious seo pros — the quality and depth of its seo data.
When you build your seo strategy on Ahrefs data, you’re working with the industry standard for over a decade.
Agora, vá lá e domine esses rankings!
Mais comparações do Ahrefs
Here’s how Ahrefs stacks up against other competitors in the SEO market:
Ahrefs vs Semrush
Ahrefs vence em: Larger backlink database, deeper keyword data
Semrush vence em: Ferramentas de PPC, pacote de marketing de conteúdo
Ahrefs vs SEO para surfistas
Ahrefs vence em: Análise de backlinks, pesquisa de concorrentes
Surfer SEO vence em: Pontuação de conteúdo, orientação na página
Ahrefs vs Raptor de Conteúdo
Ahrefs vence em: Precisão dos dados, tamanho do índice de palavras-chave
Content Raptor vence em: AI writing, content creation speed
Ahrefs vs Moz
Ahrefs vence em: Banco de dados de backlinks, velocidade de rastreamento
Moz vence em: Métrica de Autoridade de Domínio, recursos da comunidade
Ahrefs vs Ubersuggest
Ahrefs vence em: Profundidade de dados, inteligência de backlinks
O Ubersuggest vence em: Preço acessível e simplicidade para iniciantes.
Ahrefs vs Mangas
Ahrefs vence em: Análise de backlinks, profundidade da auditoria do site
Mangools vence em: Preço, dificuldade da palavra-chave, recursos visuais
Ahrefs vs Ranktracker
Ahrefs vence em: Precisão dos dados, pacote completo de SEO
Ranktracker vence em: Foco no acompanhamento do ranking, preço mais baixo
Mais comparações de classificação SE
Here’s how SE Ranking stacks up against other content and SEO platforms:
Classificação SE vs Surfer
A SE Ranking vence em: Rastreamento de classificação, ferramentas de auditoria de sites
Surfista vence em: Pontuação de conteúdo, análise de SERP
Classificação SE vs Neuronwriter
A SE Ranking vence em: Pacote completo de SEO, ferramentas de backlinks
Neuronwriter vitórias em: Pontuação de conteúdo NLP, preço mais baixo
Classificação SE vs. MarketMuse
A SE Ranking vence em: Preço, precisão de rastreamento de classificação
MarketMuse vence em: Estratégia de conteúdo, modelagem de tópicos
A SE Ranking vence em: Monitoramento de backlinks, auditorias de sites
Frase vitórias em: Resumos de conteúdo de IA, mecanismo de respostas
Classificação SE vs. Scalenut
A SE Ranking vence em: Rastreamento de palavras-chave, recursos da agência
Scalenut vence em: Velocidade de escrita da IA, agrupamentos de conteúdo
Classificação SE vs Page Optimizer Pro
A SE Ranking vence em: Plataforma completa de SEO, com relatórios.
Otimizador de Páginas Pro vitórias em: Precisão de pontuação na página
Classificação SE vs. Dashword
A SE Ranking vence em: Abrangência de SEO, ferramentas de backlinks
Dashword vence em: Simplicidade do resumo do conteúdo
Classificação SE vs. Superando
A SE Ranking vence em: Acompanhamento de classificação, auditorias de sites
Superando as vitórias em: Fluxos de trabalho de conteúdo orientados por IA
A SE Ranking vence em: Gestão de agências, relatórios
EscritorZen vitórias em: Descoberta de tópicos, planejamento de conteúdo
Classificação SE vs Harmonia de Conteúdo
A SE Ranking vence em: Preço, plataforma completa de SEO
A Content Harmony vence em: Qualidade do resumo do conteúdo
A SE Ranking vence em: Ferramentas de SEO, análise de backlinks
Rytr vence em: Velocidade de escrita da IA, preço
A SE Ranking vence em: Acompanhamento de classificação, profundidade da auditoria do site
GetGenie vence em: Integração com WordPress, conteúdo com IA
A SE Ranking vence em: Características da agência, precisão dos dados
Rankwell vitórias em: Pontuação de conteúdo, simplicidade
Perguntas frequentes
Qual é melhor, Ahrefs ou SE Ranking?
Ahrefs wins on backlink analysis and keyword data depth. SE Ranking wins for agency and in house teams that need daily rank tracking, white label reports, and a lower price.
O Ahrefs ainda vale o investimento em 2026?
Yes, if you need the most trusted backlink data and competitor intelligence. Ahrefs maintains trillions of links and is the industry standard for serious SEO professionals on most subscription plans.
O SEO Ranking é uma boa ferramenta para pesquisa de palavras-chave?
Yes. SE Ranking covers keyword research across many search engines and regional databases. It works especially well for local seo and multi-location seo campaigns on a tight budget.
O Ahrefs oferece um período de teste gratuito?
No. Ahrefs does not offer a free trial for its paid plans. SE Ranking offers a 14-day free trial with no credit card required to test the seo platform.
O SE Ranking é preciso para rastrear classificações?
Yes. The SE Ranking keyword rank tracker is known for its accuracy. It updates daily and tracks organic keyword rankings across multiple search engines, dispositivos, and locations.
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