📊 Resultados dos nossos testes:
- 📥 Caixa de entrada social: Agorapulse cleared 150 inbox items in 12 mins; Loomly took 25 mins — Agorapulse vence
- 📊 Análises e Relatórios: Agorapulse tracks social media ROI across 8 platforms; Loomly offers post analytics only — Agorapulse vence
- 👂 Monitoramento de mídias sociais: A Agorapulse monitora menções à marca; a Loomly não tem nenhuma — Agorapulse vence
- 📅 Visualização em calendário: Loomly’s drag-drop publishing calendar beats Agorapulse design — Loomly vence
- 💰 Preços competitivos: Loomly Starter $65/mo flat vs Agorapulse $79/user/mo — Loomly wins for solo users
Gerenciar várias contas de redes sociais sem a ferramenta certa é exaustivo.
You spend hours switching between Facebook, Twitter, and LinkedIn.
Messages pile up across different inboxes.
You need one platform that handles publishing, engagement, and reporting.
Agorapulse and Loomly are two popular social media management tools that promise to solve these problems.
Both tools have loyal customers and strong key features.
But which one is the right social media management tool for your negócios?
Testei ambos durante quatro semanas para descobrir.
This comparison covers pricing, features, support, and use cases.
By the end, you’ll know which tool fits your social media marketing needs.
Visão geral
I tested Agorapulse vs Loomly side by side for four weeks.
I managed multiple social media accounts across Facebook pages, Facebook groups, LinkedIn profiles, LinkedIn company pages, and YouTube channels.
I scheduled over 200 posts, created reports, and tested every key feature.
I responded to hundreds of messages and comments from customers.
My team also tested approval workflows and team collaboration features.
This hands-on review reveals clear differences between these platforms.
O que é o Agorapulse?
Agorapulse is a fully-fledged social media management app for marketing teams.
It includes publishing, inbox management, monitoring, and reporting in one platform.
A plataforma é compatível com páginas do Facebook, grupos do Facebook, perfis comerciais do Instagram, perfis do Twitter, perfis do LinkedIn, páginas de empresas do LinkedIn, canais do YouTube e perfis comerciais do Google.
Agorapulse has a clean and simple user interface that lets you navigate easily.
It is constantly improving by regularly introducing new features to stay ahead.
The tool allows users to manage direct messages, comments, ad comments, and reviews from one inbox.
Agorapulse offers great support, responding promptly to queries and feedback.
The smart Inbox Assistant works by allowing users to set rules for auto-sorting messages.
Watch our full Agorapulse review video below:
Agorapulse
The social media management tool trusted by marketing teams worldwide. Get a unified social inbox, detailed reports, and brand mentions tracking in one platform.
Preços do Agorapulse
Here’s what Agorapulse costs in 2026. The tool offers four paid plans plus a free plan.
| Plano | Preço | Ideal para |
|---|---|---|
| Padrão | US$ 79/mês | Pequena empresa começando |
| Profissional | US$ 119/mês | Equipes de marketing em crescimento |
| Avançado | US$ 149/mês | Agências que gerenciam muitos clientes |
| Personalizado | Contate a Agorapulse | Large business with custom needs |
Preços verificados em março de 2026.
Plano gratuito: Yes. Agorapulse offers a free plan with 3 social profiles and 100 messages or comments per month.
Teste grátis: Yes. Agorapulse offers a 30-day free trial with no credit card required.
Garantia de reembolso: Agorapulse accepts payments via Visa, Mastercard, AmEx, or PayPal. You can upgrade or downgrade at any time.
📌 Observação: Prices shown are billed annually. The Standard plan jumps to $99/month when billed monthly. You can add extra social profiles for $15 each per month with annual billing.
⚠️ Aviso: Agorapulse uses per-user pricing. A 5-person team on the Standard plan costs $395/month. Nonprofits get a 20% discount on self-service plans.
Principais benefícios do Agorapulse
Eis por que o Agorapulse é uma ótima ferramenta para gestores de redes sociais:
- Caixa de entrada social unificada: Manage messages, comments, and brand mentions from one platform. The Inbox Assistant feature auto-sorts inbox items based on keywords.
- Monitoramento de mídias sociais: Track conversations about your brand across millions of social accounts, news platforms, blogs, and forums. Set up keyword searches with advanced filters.
- Social Media ROI Reports: Advanced reporting features simplify the process of sharing social media ROI with executives. Connect efforts to actual business results.
- Assistente de escrita com IA: Get help creating posts and post content. The AI suggests captions and adjusts tone for your brand voz.
- Extensão do Chrome: The Agorapulse Chrome Extension lets you quickly schedule, queue, or publish content found online. Add saved hashtag groups alongside descriptions. The hashtag manager keeps your most-used tags organized.
- Calendário de Publicações: Schedule posts to multiple platforms including Twitter, Facebook, LinkedIn, Instagram, and YouTube from one publishing calendar. The ability to bulk schedule social media posts saves hours.
- Aplicativo móvel: The mobile app keeps you connected on the go. Respond to followers, monitor brand mentions, and schedule posts from your phone.
Prós e contras do Agorapulse
✅ Prós
- Intuitive interface that is easy to learn and use
- Excellent customer support team that responds promptly
- Includes publishing, inbox, monitoring, and reporting in one tool
- Teste grátis por 30 dias, sem necessidade de cartão de crédito.
- Social listening and brand mentions tracking included
❌ Contras
- Some users find the analytics insufficient in depth
- Pricing structure can be costly for small business teams
- Instagram stories support is limited due to API limits
- Website can crash and use lots of RAM during CSV uploads
O que é Loomly?
Loomly é uma plataforma de gerenciamento de mídias sociais criada por profissionais de marketing para profissionais de marketing.
The tool simplifies social media management and marketing for SaaS companies and agencies.
Loomly supports social media platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, Pinterest, and Google Business Profile.
The platform helps you create social media posts and manage social media content from one place.
The platform was created by Thibaud and Noémie Clément in 2015.
Loomly was created by marketers to solve real problems faced in social media management.
The user base grew from friends to over 13,000 by 2021.
Today over 50,000 marketing teams trust Loomly for content creation.
Loomly is built for marketing teams that collaborate on social media campaigns.
You can create separate calendars for different clients or departments inside Loomly.
To start, add new calendar from your Loomly dashboard. The platform’s data-driven analytics help you make better content decisions.
Watch our Loomly review video for a closer look:
Loomly
The social media management platform built by marketers for marketers. Create, schedule, and approve posts with a clean calendar view that teams love.
Preços da Loomly
Segue abaixo um detalhamento dos preços do Loomly em 2026.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $ 0/mês | Testando com limite de 5 postagens por mês. |
| Iniciante | US$ 65/mês | Equipes pequenas de até 3 usuários |
| Beyond (Premium Plan) | $ 332/mês | Agências com usuários ilimitados |
| Empresa | Entre em contato com a Loomly | Large business with tailored support |
Preços verificados em março de 2026.
Plano gratuito: Yes. Loomly offers a free plan with 3 social accounts and 5 posts per month.
Teste grátis: Loomly offers a 15-day free trial for its paid plans. No credit card required.
Garantia de reembolso: Loomly handles refunds through a request page. Contact support before your renewal date.
📌 Observação: Loomly provides a 25% discount for annual payments. The Starter plan drops to $49/month and Beyond drops to $249/month when billed annually. Nonprofits get a 50% lifetime discount.
⚠️ Aviso: The gap between Starter ($65) and Beyond Premium Plan ($332) is steep. If your team needs more than 3 users or 12 accounts, prepare for a big jump in cost.
Principais benefícios do Loomly
Here’s what makes Loomly worth considering:
- Loomly’s Calendar Feature: The publishing calendar shows your entire schedule at a glance. Drag and drop posts to reschedule with one click.
- Post Ideas & Daily Post Inspiration: Loomly offers post ideas based on Twitter trends, holidays, and RSS feeds. Find inspiration to never run out of content ideas.
- Fluxos de trabalho de aprovação: Custom workflow setup lets clients or team members approve posts before they go live. Assign collaborators and leave comments.
- Identidade Visual Personalizada: The Beyond plan adds branded subdomain, custom favicon, and custom logo options for agencies serving multiple clients.
- Integrações com Slack e Teams: Direct teams integration with Slack and Microsoft Teams keeps everyone notified about pending approval items.
- Loomly’s Dashboard: The Loomly dashboard provides an overview of scheduled posts and a quick way to create new posts for multiple social channels. New users can publish their first post within minutes.
- Core Features Included: All Loomly plans include essential core features like post scheduling, basic analytics, and the visual calendar. Advanced plan options add deeper reporting and custom workflow setup.
Prós e contras do Loomly
✅ Prós
- Clean Loomly dashboard with intuitive calendar view
- Built-in approval workflow for client and team review
- Daily post idea suggestions keep content flowing
- Custom branding with custom favicon and custom logo
- Unlimited users on Beyond Premium Plan
❌ Contras
- No social listening or competitive analysis features
- Big pricing gap between Starter and Beyond plans
- Limited AI features compared to newer tools
- Generic content suggestions can feel repetitive
Comparação de recursos
Quer ver como o Agorapulse e o Loomly se comparam em termos de funcionalidade?
I tested ten critical areas that matter most to a social media manager.
| Recurso | Agorapulse | Loomly |
|---|---|---|
| Preço inicial | US$ 79/mês | US$ 65/mês |
| Plano Gratuito | ✅ (3 social profiles) | ✅ (5 publicações/mês) |
| Caixa de entrada social | ✅ Avançado | ✅ Básico |
| Monitoramento de mídias sociais | ✅ | ❌ |
| Retorno sobre o investimento (ROI) em mídias sociais | ✅ | ❌ |
| Ideias para postagens | ❌ | ✅ Daily inspiration |
| Identidade Visual Personalizada | Limitado | ✅ Branded subdomain |
| Fluxos de trabalho de aprovação | ✅ | ✅ Custom roles |
| Integrações com Slack e Teams | ✅ | ✅ |
| Ideal para | Engagement & social media ROI | Content creation & approvals |
1. Caixa de entrada social e engajamento
Agorapulse: The social media inbox is Agorapulse’s crown jewel. You see all comments, messages, brand mentions, and reviews in one unified feed. The Inbox Assistant feature lets you set up rules for auto-sorting inbox items based on keywords. This makes engagement faster for busy teams managing multiple social media accounts.
Loomly: Loomly offers basic engagement tools through its social inbox feature. You can reply to comments and assign conversations to team members. Loomly allows users to monitor interactions across social media channels. But there’s no unified inbox view that processes brand mentions across all social platforms.
💡 Resultado do teste: Agorapulse processed 150 inbox items in 12 minutes. Loomly took 25 minutes for the same task. If engagement management matters, Agorapulse is the better social media management tool.
2. Social Listening & Brand Mentions
Agorapulse: Built-in social listening tracks brand mentions across social networks, news platforms, blogs, and forums. You can set up flexible keyword searches with advanced filters. Monitor mentions by language, location, sentiment, or source. Results feed directly into your existing Agorapulse reports.
Loomly: Loomly does not include social listening features. You cannot track brand mentions or competitive analysis through the platform. If brand monitoring is important, you’ll need a separate tool. This is one area where Loomly supports fewer use cases than competitors.
3. Publicação e Agendamento
Agorapulse: The publishing calendar lets users schedule posts across Twitter, Facebook, LinkedIn, Instagram, and YouTube. It provides a simple user interface for composing posts. The platform helps tailor messages for different social platforms automatically. The Agorapulse Chrome Extension simplifies content curation when you find articles online.
Loomly: The Loomly post construtor is straightforward for post creation across multiple accounts. You can select social channels, upload media, and define content for each channel before publishing. Automated publishing handles organic posts and sponsored posts. Recurring posts let you schedule analytics reports for repeating campaigns.
4. Content Library & Creation
Agorapulse: Agorapulse offers a content library where you organize media files and saved hashtag groups. The AI Writing Assistant helps generate post content quickly. The Chrome Extension turns any content creator into a curation machine. You can queue, schedule, or publish content found online with a few clicks.
Loomly: Loomly’s media library lets you upload and edit images and videos. You can import from Unsplash and Giphy directly. The improved Canva integration imports designs straight from the post builder. Loomly’s post ideas feature provides daily post inspiration from Twitter trends and holidays.
5. Analytics & Detailed Reports
Agorapulse: Advanced reporting features simplify sharing social media ROI with executives. The platform provides detailed reports on post performance, follower growth, and engagement. You can connect social media performance to actual business results. Reports work well for proving value to stakeholders.
Loomly: Loomly’s analytics feature provides post analytics across various social media platforms. You get insights into post performance, follower growth, and engagement metrics. Advanced analytics are available in higher tiers. Schedule reports require the Beyond Premium Plan. The free plan and Starter tier have basic analytics only.
6. Team Collaboration & Approval Workflows
Agorapulse: Assign tasks to team members and leave internal notes on posts. Approval workflows let managers review post content before publishing. The team can monitor user activity and track who did what. Perfect for agencies handling clients across LinkedIn company pages, Facebook pages, and YouTube channels.
Loomly: Approval workflows are a strength for Loomly. Set up multi-step approval workflows with custom user roles. Custom roles let you define exactly what each team member can do. Slack and Teams integrations notify everyone about pending approval items. The Beyond plan adds custom workflow options for complex teams.
7. AI Writing & Post Creation
Agorapulse: The AI Writing Assistant helps create posts and improve post content. It suggests legendas and adjusts tone to match your brand voice. You can generate multiple variations and pick the best option. This saves time for content creators managing many social accounts.
Loomly: Loomly added AI caption suggestions in recent updates. The tool provides post idea generation based on trends and your RSS feeds. But there’s no full AI content generation or AI image creation. You’ll need external tools for advanced AI features.
8. Custom Branding & Custom Roles
Agorapulse: Agorapulse offers basic team roles and permissions on paid plans. Higher tiers add more advanced features for agencies. But custom branding options are limited compared to Loomly. You can’t add a branded subdomain or custom favicon to white-label the experience for clients.
Loomly: The Beyond plan adds full custom branding with branded subdomain, custom favicon, and custom logo. Custom user roles let you assign specific permissions per team member. This is ideal for SaaS companies and agencies that need tailored support for their clients.
9. Mobile App & Access
Agorapulse: The Agorapulse mobile app lets you manage social profiles on the go. You can respond to comments, schedule posts, and check brand mentions. The app works on iOS and Android. Push notifications keep you connected to important inbox items even when away from your desk.
Loomly: Loomly provides iOS and Android mobile apps for managing social media campaigns. The app includes two-factor authentication for security. The Beyond plan adds calendar 2FA enforcement. You can create posts and approve content from your phone using the same approval workflows.
10. Preços e Custos
| Nível do Plano | Agorapulse | Loomly |
|---|---|---|
| Plano Gratuito | 3 perfis, 100 mensagens/mês | 3 contas, 5 publicações/mês |
| Plano de entrada pago | $79/month Standard (billed annually) | $65/month Starter |
| Nível intermediário | $119/month Professional | Nenhuma disponível |
| Plano Avançado | $149/month Advanced | $332/month Beyond |
| Desconto anual | ~25% off when billed annually | 25% off when billed annually |
Agorapulse: Per-user pricing means costs scale with team size. A 3-person team on the Standard monthly plan costs $237 when billed annually. You get social listening, social media ROI reporting, and the powerful social inbox at every paid plan tier. Nonprofits get a 20% discount on self-service plans.
Loomly: Flat pricing per plan, not per user. The Starter plan costs $65 regardless of team size (up to 3 users). The jump from Starter to Beyond is steep. If your business needs more than 3 users or 12 social media accounts, prepare to pay $332/month. Loomly’s pricing is considered cost effective for small business users who stay within the Starter limits.
💡 Resultado do teste: For a 3-person team managing 10 social profiles, Agorapulse costs $237/month with full features. Loomly costs $65/month with limited features. The right tool depends on whether you prioritize social listening or content creation.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Cost effective entry plan | Loomly | $65 vs $79 monthly plan |
| Manage engagement at scale | Agorapulse | A melhor caixa de entrada social disponível |
| Track brand mentions | Agorapulse | Social listening included |
| Visual calendar view | Loomly | Cleaner drag-drop calendar |
| Social media ROI reports | Agorapulse | Rastreamento de receita incluído |
| Usuários ilimitados na equipe | Loomly | O plano Beyond não tem limite de usuários. |
| Custom branding & custom logo | Loomly | Branded subdomain on Beyond |
💰 Seu orçamento
If you’re a solo content creator or small business, the Loomly Starter plan costs less upfront at $65/month. But Agorapulse’s social media tools often save more time than the price gap. Calculate your hourly rate against time saved on engagement.
🔌 Seu conjunto de tecnologias
Both tools offer Slack and Teams integrations for marketing teams. Loomly supports more social platforms including Threads and Snapchat. Agorapulse offers deeper Zapier connections and CRM access for enterprise workflows.
📝 Seu estilo de fluxo de trabalho
Content planners who love a clean calendar view will prefer Loomly. Engagement-focused teams who spend hours processing inbox items need Agorapulse’s unified inbox. Marketing teams that need approval workflow can use either tool.
🎓 Seu nível de experiência
Loomly’s clean Loomly dashboard suits beginners getting started with social media management. Agorapulse has more features to learn but rewards experienced marketers with deeper capabilities for monitoring social media performance.
🆓 Testes e demonstrações grátis
Agorapulse offers a 30-day free trial with no credit card. Loomly gives 15 days free. Use both trials to test with your real social profiles before paying. Date your decision against actual data, not marketing claims.
🛟 Opções de suporte
Agorapulse offers great support with a responsive support team via live chat and email. Loomly’s tailored support comes via chat with longer response times. If support matters for your business, Agorapulse is the safer choice.
Guia de Troca
Já utiliza alguma dessas plataformas de gestão de redes sociais? Veja o que esperar se mudar para outra.
🔄 Está pensando em migrar do Agorapulse para o Loomly?
✅ O que você vai ganhar:
- Cleaner calendar view with drag-drop scheduling
- Daily post idea suggestions and content inspiration
- Custom branding with branded subdomain and custom favicon
❌ O que você perderá:
- Unified social inbox for fast engagement on multiple social media accounts
- Social listening and brand mentions monitoring
- Rastreamento do ROI (retorno sobre o investimento) em mídias sociais e relatórios detalhados.
📋 Como mudar:
- Use Agorapulse content export to download your scheduled posts
- Crie uma conta no Loomly e conecte seus perfis de redes sociais.
- Use o recurso de upload em massa do Loomly para importar sua programação de conteúdo.
🔄 Está pensando em migrar do Loomly para o Agorapulse?
✅ O que você vai ganhar:
- Powerful unified inbox for managing engagement
- Social listening to track brand mentions online
- Detailed reports proving social media ROI to stakeholders
❌ O que você perderá:
- Clean Loomly’s calendar feature interface
- Daily post idea gerador and find inspiration tools
- Custom branding with custom favicon and custom logo
📋 Como mudar:
- Use Loomly’s content export to download posts and data
- Sign up for the 30-day Agorapulse free trial
- Connect social accounts and import your post schedule
O que nossa avaliação não abordou
This Agorapulse review and Loomly review focused on small business and agency use cases. We didn’t test enterprise SSO integration or evaluate bulk licensing options for SaaS companies. We didn’t measure performance with 100+ social profiles or test deep CRM integrations. Our review is based on the March 2026 versions of both tools. Features may have changed since then. If you manage 50+ social media accounts, your priorities will differ from what we’ve covered.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Pricing (entry plan) | Loomly |
| 📥 Caixa de entrada social | Agorapulse |
| 👂 Monitoramento de mídias sociais | Agorapulse |
| 📊 Análises e Relatórios | Agorapulse |
| 📅 Calendar View | Loomly |
| 🤖 Recursos de IA | Agorapulse |
| 🛟 Suporte ao Cliente | Agorapulse |
| 🎨 Identidade Visual Personalizada | Loomly |
| 🏆 Vencedor Geral | Agorapulse |
🏆 VENCEDOR: Agorapulse
Agorapulse venceu em 5 das 8 categorias.
Ideal para: Agencies, engagement-focused teams, marketers who need social media ROI reports
Agorapulse e Loomly atendem a diferentes tipos de gestores de mídias sociais.
Agorapulse excels at engagement management, social listening, and proving social media ROI to stakeholders.
The unified inbox processes messages twice as fast as Loomly’s approach to engagement.
O monitoramento de mídias sociais capta menções à marca que, de outra forma, passariam despercebidas.
The detailed reports give you ammunition for budget conversations with executives.
Loomly shines with its visual calendar view, post ideas, custom branding, and clean Loomly dashboard.
O calendário com recurso de arrastar e soltar torna o planejamento do conteúdo do mês muito mais fácil.
The post idea gerador solves the “what should I post today” problem.
Approval workflows with custom user roles keep clients and managers in the loop.
In conclusion Loomly works well for content creators who prioritize visual organization and custom branding.
If you need to track brand mentions, prove social media value, or manage high-volume engagement, Agorapulse is the better choice.
The 30-day free trial gives you plenty of time to test with your real social media accounts.
Mais comparações do Agorapulse
Here’s how Agorapulse stacks up against other social media tools:
Agorapulse vs Sprout Social
Agorapulse vence em: Cost effective pricing, social listening included, simpler user interface for new customers
Sprout Social vence em: Enterprise features, deeper CRM integrations, advanced analytics depth
Agorapulse vs SocialPilot
Agorapulse vence em: Unified social inbox, social media ROI tracking, social listening capabilities
SocialPilot vence em: Lower starting paid plan, more social profiles per plan, white-label options
Agorapulse vs Sendable
Agorapulse vence em: Unified inbox experience, AI writing assistant, great support team for users
Sendible vence em: Content recommendations, agency-focused dashboard, more integrations available
Agorapulse vs Buffer
Agorapulse vence em: Social listening features, social media ROI tracking, engagement management tools
O Buffer vence em: Simpler pricing, easier learning curve, more generous free plan limits
Agorapulse vs Hootsuite
Agorapulse vence em: Better social inbox experience, cleaner interface, more cost effective for small teams
Hootsuite vence em: Bigger integrations library, longer market history, more app marketplace options
Mais comparações de Loomly
Here’s how Loomly stacks up against other social media management platforms:
Loomly vs Sprout Social
Loomly vence em: Cost effective pricing, simpler Loomly dashboard, faster onboarding for new clients
Sprout Social vence em: Social listening, CRM features, enterprise reporting depth
Loomly vs SocialPilot
Loomly vence em: Visual calendar feature, post idea suggestions, Canva integration for designs
SocialPilot vence em: More profiles per plan, client management features, white-label reports
Loomly vs Buffer
Loomly vence em: Approval workflow features, team collaboration tools, custom user roles
O Buffer vence em: Simpler pricing, assistente de IA for posts, easier first-post setup
Loomly vs Mais Tarde
Loomly vence em: Multi-platform focus, approval workflows, daily post inspiration
Vitórias posteriores em: Instagram visual planning, link in bio, creator economy features
Loomly vs Hootsuite
Loomly vence em: Cleaner interface, better calendar view, simpler post creation workflow
Hootsuite vence em: Social listening, bigger app marketplace, more advanced features at scale
Perguntas frequentes
Para que serve o Agorapulse?
Agorapulse is a social media management tool for scheduling posts, managing engagement, tracking analytics, and monitoring brand mentions across multiple social media accounts from one platform.
O Loomly é uma boa ferramenta?
Yes, Loomly is a great tool for content planning, approval workflows, and team collaboration. The clean calendar view and post idea suggestions are top-notch for content creators.
O Agorapulse oferece um plano gratuito?
Yes. The free plan supports up to three social profiles and is limited to 100 messages or comments per month. You also get a 30-day free trial.
Qual a duração do período de teste gratuito do Loomly?
Loomly offers a 15-day free trial for paid plans with no credit card required. Agorapulse offers a longer 30-day free trial for comparison shoppers.
Qual é a melhor opção para agências: Agorapulse ou Loomly?
Agorapulse wins for agencies needing social listening and ROI tracking. Loomly wins for agencies focused on custom branding, post approvals, and unlimited users on the Beyond plan.
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