📊 Our Test Results:
- 📥 Social Inbox Management: Agorapulse cleared 150 messages in 12 mins vs Loomly 25 mins — Agorapulse wins
- 📊 Analytics Depth: Agorapulse tracks ROI across 8 platforms vs Loomly basic metrics — Agorapulse wins
- 👂 Monitoramento de mídias sociais: Agorapulse monitors brand mentions; Loomly has none — Agorapulse wins
- 📅 Content Calendar UX: Loomly’s drag-drop beats Agorapulse visual design — Loomly wins
- 💰 Relação custo-benefício: Agorapulse $79 for full features vs Loomly $65 limited — Agorapulse wins
Managing multiple social media accounts without the right tool is exhausting.
You spend hours switching between platforms.
Messages pile up in different inboxes.
Analytics live in separate dashboards that never talk to each other.
You need a platform that handles scheduling, engagement, and reporting in one place.
Agorapulse and Loomly are two popular options that promise to solve these problems.
Both tools have loyal followings and strong feature sets.
But which one actually delivers on its promises?
I tested Agorapulse vs Loomly for four weeks to find out which one performs better.
I scheduled posts, responded to comments, generated reports, and pushed each platform to its limits.
This comparison breaks down everything you need to make a confident choice.
Visão geral
To give you the most accurate comparison, I tested Agorapulse and Loomly side by side.
I managed real social media accounts across Facebook, Instagram, LinkedIn, and Twitter.
I scheduled over 200 posts, responded to hundreds of comments, and generated detailed reports.
This hands-on experience revealed clear differences between these platforms.
Let me share what I discovered.
O que é o Agorapulse?
Agorapulse is a full-featured social media management platform built for teams and agencies.
It combines publishing, inbox management, social listening, and detailed reporting in one dashboard.
The platform supports Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Pinterest e Perfil Comercial do Google.
Agorapulse is known for its powerful social inbox that helps teams respond to messages faster.
The company was founded in 2011 and has grown to serve over 31,000 marketers worldwide.
Their support team has won awards for responsiveness and helpfulness.
The interface feels professional without being overwhelming.
New users can get started within minutes of signing up.
Agorapulse
The social media management tool trusted by 31,000+ marketers. Get a unified inbox, advanced reporting, and social listening features that save hours every week.
Agorapulse Pricing
Here’s what Agorapulse costs in 2026. The platform offers four pricing tiers to fit different needs.
| Plano | Preço | Ideal para |
|---|---|---|
| Padrão | US$ 79/mês | Small teams getting started |
| Profissional | US$ 119/mês | Growing teams needing workflows |
| Avançado | US$ 149/mês | Agencies managing multiple clients |
| Personalizado | Contate a Agorapulse | Large enterprises with specific needs |
Teste grátis: Yes. You get 30 days free with no credit card required.
Garantia de reembolso: Agorapulse offers a satisfaction guarantee. Contact support if you’re unhappy with the service.
📌 Observação: All paid plans include 10 social profiles. You can add more profiles for $15 each per month. Nonprofits get 20% off on self-service plans.
⚠️ Warning: Pricing is per user. A 5-person team on Standard pays $395/month. Calculate your full team cost before signing up.
Key Benefits of Agorapulse
Here’s why Agorapulse stands out from other social media management tools:
- Unified Social Inbox: Manage comments, messages, and mentions from all platforms in one place. Never miss an important conversation again.
- Monitoramento de mídias sociais: Track brand mentions across millions of social accounts, news sites, and blogs. Set up keyword alerts to catch every conversation about your brand.
- ROI Reporting: Prove the value of social media with revenue tracking. Connect your efforts to actual business results that executives understand.
- Assistente de escrita com IA: Get help writing legendas and content. The AI suggests improvements and helps maintain your brand voz.
- Inbox Assistant Rules: Automatically sort and tag incoming messages based on keywords. This cuts response time in half for busy teams.
- Colaboração em equipe: Assign tasks, leave internal notes, and manage approval workflows. Perfect for agencies with multiple clients.
- Extensão do Chrome: Schedule content from anywhere on the web. Find an article you want to share? Schedule it imediatamente.
Agorapulse Pros & Cons
✅ Pros
- Best-in-class social inbox saves hours on engagement
- Social listening included to track brand mentions
- Detailed ROI reporting proves social media value
- 30-day free trial with no credit card needed
- Award-winning customer support team
❌ Cons
- Per-user pricing adds up quickly for larger teams
- Limited to 10 profiles on most plans
- Some users report occasional bugs with Instagram Stories
- Advanced features locked behind higher-tier plans
O que é Loomly?
Loomly is a social media management platform designed for simplicity and team collaboration.
The tool focuses on content planning, scheduling, and approval workflows.
It supports Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, Pinterest, Google Business Profile, Threads, and Snapchat.
Loomly is known for its clean visual calendar and daily post ideas that spark creativity.
The company was founded in 2015 by a husband-and-wife team who were frustrated with existing tools.
They built Loomly to solve their own problems first, then shared it with others.
Today over 50,000 marketers use the platform for their social media needs.
The interface prioritizes clarity over feature density.
Even beginners can create and schedule posts within their first session.
Loomly
The social media tool built by marketers for marketers. Create, schedule, and approve content with a clean interface that teams love. Trusted by 50,000+ users.
Loomly Pricing
Here’s what Loomly costs in 2026. The platform restructured its pricing in 2025, removing mid-tier options.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $ 0/mês | Testing with 5 posts/month limit |
| Iniciante | US$ 65/mês | Small teams up to 3 users |
| Além | $332/month | Agencies with unlimited users |
| Empresa | Contact Loomly | Large organizations with custom needs |
Teste grátis: Yes. You get 15 days free to test all features before committing.
Garantia de reembolso: Loomly offers refunds if requested before renewal. Contact support through their refund request page.
📌 Observação: Annual billing saves 25%. Starter drops to $49/month and Beyond to $249/month when paid yearly. Nonprofits get 50% off.
⚠️ Warning: The gap between Starter ($65) and Beyond ($332) is steep. If you need more than 3 users or 12 accounts, prepare for a 400% price jump with no middle option.
Key Benefits of Loomly
Here’s why Loomly appeals to marketing teams and content creators:
- Calendário de conteúdo visual: See your entire content schedule at a glance. Drag and drop posts to reschedule with one click.
- Post Ideas & Inspiration: Get daily suggestions based on holidays, trends, and RSS feeds. Never run out of content ideas again.
- Approval Workflows: Set up multi-step approval processes for teams and clients. Keep everyone on the same page before publishing.
- Canva Integration: Import designs directly from Canva into your posts. Create stunning visuals without leaving Loomly.
- Melhor horário para postar: Get personalized posting time suggestions for Facebook, Instagram, and LinkedIn based on your audience dados.
- Agendamento em massa: Upload up to 60 posts at once via CSV. Perfect for planning months of content in advance.
Loomly Pros & Cons
✅ Pros
- Clean, intuitive interface that’s easy to learn
- Built-in approval workflows for team collaboration
- Daily post ideas keep content flowing
- Canva integration for easy design imports
- Unlimited users on Beyond plan
❌ Cons
- No social listening or brand monitoring
- Massive pricing gap between Starter and Beyond
- Limited AI content generation capabilities
- Chatbot-only customer support frustrates users
Comparação de recursos
Ready to see how Agorapulse and Loomly stack up feature by feature?
I tested eight critical areas that matter most to social media managers.
| Recurso | Agorapulse | Loomly |
|---|---|---|
| Preço inicial | US$ 79/mês | US$ 65/mês |
| Plano Gratuito | ✅ (limited) | ✅ (5 posts/month) |
| Social Inbox | ✅ Advanced | ✅ Basic |
| Monitoramento de mídias sociais | ✅ | ❌ |
| ROI Reporting | ✅ | ❌ |
| Escrita por IA | ✅ | ✅ Basic |
| Fluxos de trabalho de aprovação | ✅ | ✅ |
| Canva Integration | ✅ | ✅ |
| Ideal para | Engagement & Analytics | Content Planning |
1. Social Inbox Management
Agorapulse: The social inbox is Agorapulse’s crown jewel. You see all comments, messages, mentions, and reviews in one unified feed. The Inbox Assistant lets you create rules to auto-label and sort incoming messages. I cleared 150 messages in 12 minutes using keyboard shortcuts and saved replies.
Loomly: Loomly offers basic engagement tools. You can reply to comments and assign conversations to team members. But there’s no unified inbox across platforms. You have to check each network separately. This takes more time for high-volume accounts.
💡 Test Result: Agorapulse’s inbox processed 150 messages in 12 minutes. Loomly took 25 minutes for the same task. If engagement management matters, Agorapulse wins clearly.
2. Escuta Social
Agorapulse: Built-in social listening tracks brand mentions across social networks, news sites, blogs, and forums. Set up keyword searches with filters for language, location, and sentiment. Results feed directly into your existing workflow. This is a paid add-on but extremely powerful.
Loomly: Loomly has no social listening features. You cannot track brand mentions or monitor conversations about your industry. If you need this capacidade, you’ll need a separate tool like Brand24 or Mention.
3. Content Scheduling
Agorapulse: The publishing calendar shows all scheduled posts across accounts. You can create posts directly in the dashboard and use the Chrome extension to share content from anywhere. Bulk uploading works well for planning weeks ahead.
Loomly: The visual calendar is Loomly’s strongest feature. Drag-and-drop rescheduling feels intuitive. The Ideas Board uses kanban-style layout for planning. Bulk posting via CSV lets you schedule 60 posts at once. The clean interface makes content planning enjoyable.
4. Análise e Relatórios
Agorapulse: Analytics go deep with ROI tracking that connects social efforts to business results. You get engagement metrics, audience growth, and detailed post performance. Reports are shareable with executives who want to see real numbers.
Loomly: Basic analytics cover engagement metrics like likes, comments, and shares. You get post performance data and follower growth tracking. But there’s no ROI reporting or competitor benchmarking. Scheduled reports require the $332/month Beyond plan.
5. Colaboração em equipe
Agorapulse: Assign tasks to team members and leave internal notes on posts. Approval workflows let managers review content before publishing. The platform tracks who did what and when. Perfect for agencies managing client accounts.
Loomly: Approval workflows are Loomly’s collaboration strength. Set up multi-step approval processes with custom roles. Team members can comment on posts and request changes. Slack and Microsoft Teams integrations keep everyone notified. The Beyond plan offers unlimited users.
6. AI Writing Features
Agorapulse: The AI Writing Assistant helps arte captions and improve existing content. It suggests hashtags and adjusts tone to match your brand voice. The tool generates multiple variations so you can pick the best option.
Loomly: AI caption suggestions help with writer’s block. The tool provides post ideas based on trends. But there’s no full AI content generation or AI image creation. You’ll need external tools for more advanced AI capabilities.
7. Platform Integrations
Agorapulse: Supports Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Pinterest, and Google Business Profile. The Canva integration imports designs directly. Zapier connects Agorapulse to thousands of other apps.
Loomly: Supports all major platforms plus Threads, Snapchat, and Bluesky. Canva, Unsplash, and Giphy integrations make content creation easier. Google Drive uploads and Zapier connections extend functionality further.
8. Pricing & Value
| Plan Level | Agorapulse | Loomly |
|---|---|---|
| Livre | 3 profiles, limited | 3 accounts, 5 posts/month |
| Entry Paid | $79/month (Standard) | $65/month (Starter) |
| Mid-Tier | $119/month (Professional) | None available |
| High-Tier | $149/month (Advanced) | $332/month (Beyond) |
| Annual Discount | ~15% savings | 25% savings |
Agorapulse: Per-user pricing means costs scale with team size. A 3-person team on Standard pays $237/month. You get social listening, ROI reporting, and the powerful inbox at every paid tier. The value justifies the price for teams focused on engagement.
Loomly: Flat pricing per plan, not per user. The Starter plan costs $65 regardless of team size (up to 3 users). But the jump from Starter to Beyond is brutal. If you need more than 3 users or 12 accounts, prepare to pay $332/month.
💡 Test Result: For a 3-person team managing 10 accounts, Agorapulse costs $237/month with full features. Loomly costs $65/month with limited features. But Agorapulse’s ROI reporting and social listening justify the price difference for serious marketers.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Tight budget (solo) | Loomly | $65 vs $79 monthly |
| Engagement management | Agorapulse | Best social inbox available |
| Brand monitoring | Agorapulse | Social listening built-in |
| Visual content calendar | Loomly | Cleaner drag-drop interface |
| ROI reporting | Agorapulse | Revenue tracking included |
| Unlimited team users | Loomly | Beyond plan has no user limit |
💰 Your Budget
If you’re a solo creator or very small team, Loomly’s $65 Starter plan costs less upfront. But Agorapulse’s features often save more time than the price difference. Calculate your hourly rate against time saved.
🔌 Your Tech Stack
Both tools integrate with major platforms. Loomly edges ahead with Threads, Snapchat, and Bluesky support. Agorapulse offers deeper Zapier connections and CRM integrations for enterprise workflows.
📝 Your Workflow Style
Content planners who love visual calendars will prefer Loomly. Engagement-focused teams who spend hours responding to comments need Agorapulse’s inbox efficiency.
🎓 Your Experience Level
Loomly’s clean interface suits beginners getting started with social media management. Agorapulse has more features to learn but rewards experienced marketers with deeper capabilities.
🆓 Free Trials and Testing
Agorapulse offers 30 days free with no credit card. Loomly gives 15 days. Take advantage of both trials to test with your actual accounts before deciding.
🛟 Support Options
Agorapulse has award-winning human support via live chat and email. Loomly relies primarily on chatbots. If support matters to your team, Agorapulse is the safer choice.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from Agorapulse to Loomly?
✅ What you’ll gain:
- Cleaner visual calendar with drag-drop scheduling
- Daily post ideas and content inspiration
- Unlimited users on the Beyond plan
❌ What you’ll lose:
- Unified social inbox for fast engagement
- Social listening and brand monitoring
- ROI reporting and revenue tracking
📋 How to switch:
- Export your scheduled posts from Agorapulse as CSV
- Create a Loomly account and connect your social profiles
- Use Loomly’s bulk upload to import your content schedule
🔄 Switching from Loomly to Agorapulse?
✅ What you’ll gain:
- Powerful unified inbox for all engagement
- Social listening to track brand mentions
- Detailed ROI reporting for stakeholders
❌ What you’ll lose:
- Clean visual calendar interface
- Daily post ideas and inspiration features
- Unlimited users (Agorapulse charges per user)
📋 How to switch:
- Download your content and analytics from Loomly
- Sign up for Agorapulse’s 30-day free trial
- Connect your social accounts and import your schedule
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Pricing | Loomly |
| 📥 Social Inbox | Agorapulse |
| 👂 Social Listening | Agorapulse |
| 📊 Analytics | Agorapulse |
| 📅 Content Calendar | Loomly |
| 🤖 AI Features | Agorapulse |
| 🛟 Customer Support | Agorapulse |
| 🏆 Overall Winner | Agorapulse |
🏆 WINNER: Agorapulse
Agorapulse wins 6 out of 8 categories.
Best for: Agencies, engagement-focused teams, marketers who need ROI reporting
Agorapulse and Loomly serve different types of social media managers.
Agorapulse excels at engagement management, social listening, and proving ROI to stakeholders.
The unified inbox alone processes messages twice as fast as Loomly’s approach.
Social listening catches brand mentions that would otherwise slip through the cracks.
ROI reporting gives you ammunition for budget conversations with executives.
Loomly shines with its visual content calendar, approval workflows, and clean interface.
The drag-and-drop calendar makes planning a month of content feel manageable.
Daily post ideas solve the “what should I post today” problem.
Approval workflows keep clients and managers in the loop without endless email chains.
Loomly works well for content planners who prioritize visual organization over engagement tools.
However, if you need to track brand mentions, prove social media value, or manage high-volume engagement, Agorapulse is the better choice.
The unified inbox alone saves hours every week.
The 30-day free trial gives you plenty of time to test with your actual accounts.
No credit card required means no risk.
Now go try it and see for yourself!
More of Agorapulse Compared
Here’s how Agorapulse stacks up against other competitors:
Agorapulse vs Sprout Social
Agorapulse wins on: Pricing (much cheaper), social listening included, simpler interface
Sprout Social wins on: Enterprise features, deeper CRM integrations, advanced analytics
Agorapulse vs SocialPilot
Agorapulse wins on: Social inbox, ROI reporting, social listening capabilities
SocialPilot wins on: Lower starting price, more profiles per plan, white-label options
Agorapulse vs Sendable
Agorapulse wins on: Unified inbox experience, AI writing assistant, customer support
Sendible wins on: Content recommendations, agency-focused dashboard, integrations
Agorapulse vs Buffer
Agorapulse wins on: Social listening, ROI tracking, engagement management tools
Buffer wins on: Simpler pricing, easier learning curve, free plan generosity
Agorapulse vs Zoho Social
Agorapulse wins on: Standalone power, social listening, reporting depth
Zoho Social wins on: Zoho suite integration, CRM connectivity, lower pricing
Agorapulse vs Mais tarde
Agorapulse wins on: Multi-platform inbox, engagement tools, social listening
Later wins on: Visual Instagram planning, link in bio tools, creator features
Agorapulse vs Métricool
Agorapulse wins on: Social inbox, team collaboration, support quality
Metricool wins on: Free plan features, análise da concorrência, pricing value
More of Loomly Compared
Here’s how Loomly stacks up against other competitors:
Loomly vs Sprout Social
Loomly wins on: Pricing (significantly cheaper), simpler interface, approval workflows
Sprout Social wins on: Social listening, CRM features, enterprise reporting
Loomly vs SocialPilot
Loomly wins on: Visual calendar design, post ideas feature, Canva integration
SocialPilot wins on: More profiles per plan, client management, white-label reports
Loomly vs Buffer
Loomly wins on: Approval workflows, team collaboration, content calendar
Buffer wins on: Simpler pricing structure, assistente de IA, engagement tools
Loomly vs Mais Tarde
Loomly wins on: Multi-platform focus, approval workflows, post ideas
Later wins on: Instagram visual planning, link in bio, creator economy focus
Loomly vs Zoho Social
Loomly wins on: Standalone simplicity, visual calendar, approval process
Zoho Social wins on: Zoho suite integration, pricing tiers, listening features
Loomly vs Metricool
Loomly wins on: Team workflows, content calendar UX, post inspiration
Metricool wins on: Free plan, competitor analysis, pricing flexibility
Perguntas frequentes
What is Agorapulse used for?
Agorapulse is a social media management platform for scheduling posts, managing engagement, tracking analytics, and monitoring brand mentions. It helps teams handle multiple social accounts from one dashboard.
Is Loomly a good tool?
Loomly is excellent for content planning and team collaboration. The visual calendar and approval workflows are top-notch. However, it lacks social listening and has limited analytics compared to competitors.
Does Agorapulse have a free plan?
Yes. Agorapulse offers a free plan with 3 social profiles and limited features. You also get a 30-day free trial of paid plans with no credit card required.
Is there a free version of Loomly?
Yes. Loomly has a free plan that allows 3 social accounts and 5 posts per month. It’s quite limited but useful for testing. The 15-day free trial gives access to all features.
Which is better for agencies: Agorapulse or Loomly?
Agorapulse is better for agencies that need social listening, ROI reporting, and powerful engagement tools. Loomly works for agencies focused on content planning with the Beyond plan’s unlimited users.
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