⚡ Veredito rápido:
- Preços: SugarCRM starts at $59/user/month. Close CRM starts at $35/seat/month.
- Ideal para: SugarCRM suits mid-size and large companies in manufacturing and distribution. Close CRM suits small businesses running high-volume divulgação.
- Principal diferença: SugarCRM covers sales, marketing and service on one system. Close CRM builds everything around phone calls and email.
- Nossa escolha: SugarCRM for most buyers. It handles wider workflows and scales past a single sales team.
These two products both call themselves CRM software.
They are not built for the same buyer.
SugarCRM is a full CRM platform for sales, marketing and service.
Close CRM is a sales engagement tool with a CRM attached.
That single difference decides which one fits your negócios.
Visão geral
This SugarCRM vs Close CRM comparison covers pricing, core features, and ease of use.
Também analisamos para quem cada CRM funciona melhor.
Nossas fontes incluem especificações publicadas, documentação do fornecedor e avaliações do G2.
Nossos redatores também passaram um tempo experimentando as duas ferramentas.
Essas observações aparecem nas seções "O que nossa equipe notou" abaixo.
O que é o SugarCRM?
SugarCRM is customer relationship management software for mid-size and large companies.
It splits into three arms: Sugar Market, Sugar Sell, and Sugar Serve.
Sugar Market handles marketing automation, SEO, and mídias sociais.
Sugar Sell covers sales automação, reports, and product management.
Sugar Serve gives service teams smart routing and case tracking.
The company sells this as “Precision Selling” — guided selling built on CRM and ERP data.
Here is a walkthrough of the platform in action.
🏆 Winner: SugarCRM
One platform for sales, marketing and service. Built for companies with complex account management needs.
Preços do SugarCRM
Here is what SugarCRM costs per user per month.
| Plano | Preço | Ideal para |
|---|---|---|
| Padrão | US$ 59 por usuário por mês | Small businesses needing core features and basic support |
| Avançado | US$ 85 por usuário por mês | Teams needing advanced workflows and enhanced support |
| Primeiro | US$ 135 por usuário por mês | Enterprise level plans with service automation and online support |
Pricing verified August 2026.
Teste grátis: No free trial on most plans. There is no free plan and no free version either.
Garantia de reembolso: None published. Contracts run annually, so ask about exit terms before you sign.
📌 Observação: The Standard plan covers basic workflows and reporting. Advanced adds deeper automation. No plan includes unlimited users, and every tier carries a ten user minimum.
⚠️ Pricing conflict flagged: Our research notes list different figures for SugarCRM pricing. They show Sugar Professional at $52 per user per month, Sugar Enterprise at $65, and Sugar Market at $1,000 per month for 10,000 contacts. The table above uses our verified SugarCRM cost data instead. Confirm your quote with the vendor, since ten users is the floor on every tier.
Principais benefícios do SugarCRM
Here is what makes SugarCRM worth a look:
- Visão do cliente em 360 graus: Every department sees the same record. Sales, marketing, and support stop working from separate copies of the truth.
- SugarPredict AI: Domain-specific AI scores conversion likelihood. It also suggests next best actions inside the seller workflow.
- Personalização avançada: You can customize SugarCRM with drag and drop workflows and no-code config. Custom fields, layouts, and relationships need no coding.
- Alcance global: Support for over 30 languages and multiple currencies. That matters for companies expanding across borders.
- Deployment choice: On-premises, private cloud, or public cloud. Its open source CRM heritage lets you pick where data lives.
- Lower total cost than Salesforce: Rollout costs run about 42% cheaper. Total cost of ownership drops roughly 32%.
- Strong satisfaction scores: SugarCRM outranks Salesforce on customer experience ratings. Premium customers get 24/7 response.
O que nossa equipe observou
Nosso escritor set up a SugarCRM instance and spent several days building records and workflows. Here is what stood out from that hands-on time:
Vantagens e Desvantagens do SugarCRM
✅ Prós
- Covers sales, marketing and service on a single platform
- Modular design allows heavy customization without heavy coding
- Choice of on-premises, private cloud, or public cloud hosting
- Lowers total cost of ownership by up to 32% versus Salesforce
- REST and SOAP APIs connect legacy systems and other tools
❌ Contras
- Steep learning curve caused by the size of the feature set
- Ten user minimum blocks very small teams from signing up
- Customer service tools rate weaker than Zendesk or Salesforce Service Cloud
- Deeper changes to core modules still require software development work
O que é o Close CRM?
Close CRM is a sales platform for small to medium-sized businesses.
It pulls email, calling, and SMS into one inbox.
Sales reps can talk to prospects without a separate phone system.
Every call, email, and note lands on a profile timeline.
That cuts manual data entry and keeps outreach history in one place.
The focus is narrow on purpose: close more deals, faster.
Watch how the inbox and dialer work together.
🥈 Runner Up: Close CRM
Built in calling, texting, and email in one inbox. Best for small teams that live on the phone.
Fechar Preços do CRM
Close prices per seat rather than per user.
| Plano | Preço | Ideal para |
|---|---|---|
| Essenciais | US$ 35 por assento por mês | Pequeno negócios teams starting with built in calling |
| Crescimento | US$ 99 por assento por mês | Sales teams needing a power dialer and email sequences |
| Escala | US$ 139 por assento por mês | Higher tiers wanting call coaching and custom objects |
Pricing verified August 2026.
Teste grátis: Close offers a 14-day free trial. No credit card is needed to start.
Garantia de reembolso: None advertised. The trial is how you test the product before paying.
📌 Observação: A CSV import tool and a free one-click migration tool move your contacts across. Support during onboarding includes migration help and training.
⚠️ Pricing conflict flagged: Our research notes show a different lineup. They group startup features into a $59 plan and professional features into a $109 plan, dropping to $49 and $99 when billed annually, with an enterprise tier at $149. The table above uses our verified figures. Check the current price page before you buy.
Principais benefícios do Close CRM
Here is where Close CRM earns its keep:
- Chamadas integradas: Reps dial straight from the browser. G2 reviews call the call functionality best in class.
- Power and predictive dialer: Both dialer types automate the dialing process. The predictive dialer can dial multiple numbers at once.
- Visualizações inteligentes: Saved filters search and rank leads by criteria you set. That keeps the hottest lead at the top.
- Configuração rápida: A motivated team can go live inside the 14-day window. Full team engagement usually arrives within days.
- Follow ups on autopilot: Workflows fire reminders so nobody drops a warm lead. Response rates climb without extra admin work.
- Sessões de coaching ao vivo por chamada: Managers listen in and help sales reps mid-call. Useful for training new hires quickly.
- Help resources: A help center, API docs for any developer, and regular product updates back the platform. Segurança practices protect customer data.
O que nossa equipe observou
Our writer ran a Close CRM trial and worked a real lead list through it. Here is what stood out:
Vantagens e Desvantagens do Close CRM
✅ Prós
- Email, phone calls, and SMS live in one inbox
- Rated 4.7 out of 5 on G2 by users
- Quick onboarding with free one-click migration from other CRMs
- Lower entry price than most CRM options with calling included
❌ Contras
- Reporting is weak, which makes sales performance analysis harder
- Less customizable than rival CRM platforms
- Roughly 80 integrations, and some common ones are missing
- No marketing or service modules at all
Comparação de recursos
Here is how SugarCRM and Close CRM line up across ten areas. The table gives you the short version first.
| Recurso | SugarCRM | Fechar CRM |
|---|---|---|
| Preço inicial | US$ 59 por usuário por mês | US$ 35 por assento por mês |
| Teste grátis | ❌ | ✅ 14 dias |
| Chamadas integradas | ❌ | ✅ |
| Automação de marketing | ✅ Mercado de Açúcar | ❌ |
| Automação de serviços | ✅ Açúcar Serve | ❌ |
| Geo Mapping | ✅ | ❌ |
| Integração de calendário | ✅ | ✅ |
| Objetos personalizados | ✅ | ✅ Scale plan |
| Aplicativo móvel | ✅ | ✅ |
| Profundidade do relatório | ✅ Forte | ⚠️ Quantidade limitada |
| Ideal para | Mid-size and large companies | Equipes de vendas pequenas |
1. Sales Automation and Guided Selling
SugarCRM: Sales automation removes repetitive tasks from the seller’s day. SugarPredict scores which leads are likely to convert. It then suggests the next best action, which is what the company means by guided selling.
Fechar CRM: Automation here is about activity, not prediction. Workflows push follow ups and reminders on a schedule you set. It keeps sales reps moving rather than telling them who to call first.
2. Lead and Inbox Management
SugarCRM: Leads sit inside a wider record structure tied to accounts and cases. You can create custom fields and layouts to match specific business needs. Setup takes longer, but the model handles complex account hierarchies.
Fechar CRM: One inbox holds email, calls, and SMS per lead. Smart Views let you search and segment by any criteria. Reps work a queue instead of hunting through tabs.
3. Marketing Automation and Landing Pages
SugarCRM: Sugar Market runs campaigns, ferramentas de SEO, and social media posting. Landing pages and forms feed straight into the same database sales uses. This is the biggest gap between the two products.
Landing pages and forms sit in the same construtor.
Fechar CRM: There is no marketing module. You get bulk email, email templates, and email sequences for outreach. For campaigns and landing pages you will need other tools alongside it.
4. Built In Calling and Conversations
Fechar CRM: Calling is the headline feature. A power dialer works one list at a time, while the predictive dialer can dial multiple numbers and connect the first answer. Call coaching lets a manager join live.
Lead records feed straight into that calling queue.
SugarCRM: Phone calls run through integrations rather than a native dialer. Logging a call is easy, but placing one needs a connected system. High-volume calling teams will feel that gap.
⚠️ Aviso: If your team makes hundreds of calls a day, this feature alone may decide the choice. No amount of customization in SugarCRM replaces a native dialer.
5. Reporting and Sales Performance
SugarCRM: Reports cover sales performance and product performance across the funnel. Forecasting tools track revenue against quota by rep and region. Dashboards are configurable without code.
Fechar CRM: Reporting handles quick KPI snapshots and custom graphs for activity. Users have said the reporting functionality is weak for deeper analysis. That is the most common complaint in reviews.
6. Integrações e outras ferramentas
SugarCRM: Native connectors plus third-party add-ons cover most stacks. REST and SOAP APIs give any developer direct access to the data. It links new and legacy technology to merge front and back office systems.
Fechar CRM: Roughly 80 integrations cover the common picks, including Zoom meetings and calendar integration. Some connections found in other CRMs are missing. Check your must-have list before committing.
7. AI, Personalization, and Custom Links
SugarCRM: AI features include predictive lead scoring, generative AI, and sentiment analysis. Custom URLs let marketing track campaign traffic back to records. The AI is trained on CRM data patterns rather than bolted on.
Fechar CRM: Sales AI summarizes calls and drafts replies inside the inbox. It aims to save time on admin, not to score your pipeline. Simpler in scope, quicker to understand.
8. Customization and Custom Fields
SugarCRM: No-code config uses drag and drop tools for dashboards and basic workflows. Advanced workflows and new business modules do need coding. Many companies hire a partner for that stage.
Fechar CRM: You can add custom fields, custom objects, and multiple pipelines. The ceiling is lower than SugarCRM’s by design. That trade keeps the interface simple enough for full team engagement.
9. Security, Access, and Deployment
SugarCRM: You choose where data resides across on-premises, private cloud, or public cloud. That open source heritage avoids vendor lock-in. Role-based access controls suit companies with many employees.
Fechar CRM: Cloud only, with security handled by the vendor. A mobile app covers work from any mobile device, and the desktop app mirrors it. There is even an ROI calculator to model returns before you buy.
10. Preços e Custos
Here are the CRM prices side by side.
| Nível | SugarCRM | Fechar CRM |
|---|---|---|
| Plano gratuito | ❌ | ❌ |
| Entrada | Padrão — US$ 59/usuário/mês | Pacote Essencial — US$ 35 por assento por mês |
| Meio | Avançado — US$ 85/usuário/mês | Crescimento — US$ 99/assento/mês |
| Principal | Premier — US$ 135/usuário/mês | Escala — US$ 139/assento/mês |
| Minimum seats | Ten users | Um |
SugarCRM: The $59 entry looks mid-range until you apply the ten user minimum. That sets a real floor of roughly $590 per month. In exchange you get marketing and service modules that Close does not sell.
Fechar CRM: Close looks like the more affordable CRM at entry, and one seat is enough to start. The jump from Essentials to Growth is steep though. Small businesses on tight budgets should map which advanced features they truly need.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Fewer than ten seats | Fechar CRM | No user minimum |
| Marketing and service in one system | SugarCRM | Sugar Market and Sugar Serve |
| Chamadas telefônicas em grande volume | Fechar CRM | Native power dialer |
| Complex account management | SugarCRM | Deeper data model |
| Relatórios e previsões aprofundadas | SugarCRM | Stronger analytics |
| Live in two weeks | Fechar CRM | Free trial and fast setup |
💰 Seu orçamento
Close starts lower per seat and has no seat floor. SugarCRM’s ten user minimum makes it the pricier entry for a small business.
🔌 Seu conjunto de tecnologias
SugarCRM connects to legacy ERP and back-office software through REST and SOAP APIs. Close covers popular apps but leaves gaps other CRMs fill.
📞 Seu Processo de Vendas
Choose Close if your sales process runs on dialing and quick follow ups. Pick SugarCRM if long cycles and multi-department sales processes describe your business.
🎓 Seu nível de experiência
SugarCRM has a steep learning curve, and many buyers hire a partner to configure it. Close is simple enough that a sales team can manage it alone.
🆓 Testes e demonstrações grátis
Close gives you 14 days to test it with real clients and live calls. SugarCRM runs demos instead, so budget time for a guided walkthrough.
🛟 Opções de suporte
SugarCRM support ranges from online-only up to 24/7 global response on top tiers. Close leans on proactive onboarding, a help center, and migration help.
Guia de Troca
Already on one of these? Here is what changes if you move.
🔄 Switching from SugarCRM to Close CRM?
✅ O que você vai ganhar:
- Built in calling with a power dialer and predictive dialer
- A much shorter setup, often live inside two weeks
- No ten user minimum, so tiny teams can start
❌ O que você perderá:
- Sugar Market campaigns and Sugar Serve service features
- Deep forecasting, geo mapping, and multi-currency support
- On-premises hosting and full control over where data lives
📋 Como mudar:
- Export leads, contacts, and opportunities from SugarCRM to CSV
- Start the Close 14-day free trial and create your pipelines
- Use the one-click migration tool, then rebuild your email templates
🔄 Switching from Close CRM to SugarCRM?
✅ O que você vai ganhar:
- Marketing automation and case management in the same platform
- Reporting depth that supports real revenue forecasting
- Room to grow customer relationships across many departments
❌ O que você perderá:
- The native dialer and single-inbox calling workflow
- Live call coaching for training sales reps
- A setup a small team can manage without help
📋 Como mudar:
- Export your Close data and auditoria which custom fields you still need
- Scope the SugarCRM build with the vendor team or a partner
- Import records, then rebuild workflows before you retire Close
O que nossa avaliação não abordou
This comparison focused on sales, marketing and service for mid-market and small business buyers. We did not test on-premises SugarCRM installs, custom ERP builds, or partner-led rollouts. Enterprise contract terms and volume discounts sit outside what we could verify. If you run a call center or a regulated company, your priorities will differ from what we describe here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços de entrada | Fechar CRM |
| 🚀 Principais funcionalidades | SugarCRM |
| 📞 Calling and Outreach | Fechar CRM |
| 📊 Reporting and Forecasting | SugarCRM |
| 👶 Facilidade de uso | Fechar CRM |
| 🔌 Integrações | SugarCRM |
| 🛠️ Personalização | SugarCRM |
| 🏆 Vencedor Geral | SugarCRM |
🏆 WINNER: SUGARCRM
SugarCRM wins 4 of 7 categories.
Ideal para: Manufacturing and distribution, mid-size companies, teams needing marketing and service in one place
These are two different products wearing the same label. SugarCRM is a full CRM platform. Close CRM is a sales engagement tool that also stores records.
Close is excellent at what it targets. If your day is phone calls and follow ups, it will bring in more leads per rep than a heavier system.
But most growing companies need more than outreach. SugarCRM handles marketing, service, and forecasting on one platform, which is why it takes the win here.
Mais comparações do SugarCRM
Here is how SugarCRM measures up against other CRM alternatives:
SugarCRM vence em: Roughly 42% cheaper rollout costs, up to 32% lower total cost, higher customer experience scores
A Salesforce se destaca em: Larger partner network, wider app marketplace, deeper reporting add-ons
SugarCRM vence em: Hosting choice including on-premises, industry builds for manufacturing, no-code depth for odd workflows
A HubSpot vence em: Free version to start, gentler onboarding, stronger content marketing tooling
SugarCRM vence em: Full sales pipeline, marketing campaigns, unified record across departments
Zendesk vence em: Stronger ticketing, better help desk reporting, easier agent setup
SugarCRM vence em: ERP-grade integrations, multi-currency and 30+ languages, deployment flexibility
O Insightly vence em: Lower starting cost, project management built in, faster time to first value
Mais comparações do Close CRM
Veja como o Close CRM se compara a outras opções de CRM:
Vitórias apertadas em: Native dialer, tighter inbox workflow, faster rollout for a small sales team
A HubSpot vence em: Free tier, marketing hub, far more integrations
Fechar CRM vs. CRM de segunda-feira
Vitórias apertadas em: Calling and SMS built in, sales-first defaults, call coaching for reps
Vitórias do CRM na segunda-feira em: Visual boards, wider team use beyond sales, cheaper mid tiers
Vitórias apertadas em: Predictive dialer quality, quicker onboarding, one-click migration from other CRMs
Freshsales vence em: Lower entry price, built-in chat, broader reporting for the money
Fechar CRM vs. CRM Cápsula
Vitórias apertadas em: Outbound calling volume, sequences and bulk email, sales automation depth
Capsule vence em: Cheaper seats, simpler contact management, lighter admin load
Perguntas frequentes
Para que serve o SugarCRM?
It manages sales, marketing and service on one platform. Companies use it to track customer relationships, run campaigns, and forecast revenue across departments.
Em que o Close se diferencia de outros CRMs?
It bundles calling, SMS, and email into the record itself. Most rivals treat outreach as an add-on, so Close feels closer to a sales engagement tool.
Qual é o custo médio de um CRM?
Most business plans land between $25 and $150 per user per month. SugarCRM starts at $59 per user per month and Close starts at $35 per seat.
Quais são as desvantagens do SugarCRM?
The learning curve is steep and the ten user minimum shuts out tiny teams. Service tools also trail dedicated help desk products.
O Close.io é um CRM?
Yes. Close.io was the original name for Close, and it works as a CRM with calling, texting, and email built into the same app.
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