

⚡ Veredito rápido:
- Preços: Creatio CRM starts at $25/user/month. ClickUp starts at $7 per user, and its free plan costs $0.
- Ideal para: Creatio CRM suits workflow automação, sales and marketing teams at larger firms. ClickUp suits project management for pequenas empresas.
- Principal diferença: Creatio is a no code platform to automate workflows and CRM. ClickUp is a project management platform for tasks and docs.
- Nossa escolha: ClickUp for most users, because it costs far less and covers task management, time tracking, and team communication in one workspace.

These two tools rarely end up on the same shortlist by accident.
Creatio CRM sells freedom to own your automation.
ClickUp sells one workspace where your team can manage projects.
Both promise less tool switching and better efficiency.
But the price gap alone is roughly four times.
Here is the full comparison, feature by feature.
Visão geral
This Creatio CRM vs ClickUp comparison covers pricing, features, and ease of use.
We also break down who each product fits best.
Nossas fontes incluem especificações publicadas, documentação do fornecedor e avaliações do G2.
Nossos redatores também passaram um tempo testando as duas plataformas na prática.
Essas observações aparecem nas seções "O que nossa equipe notou" abaixo.
O que é o Creatio CRM?
Creatio is a global vendor of a no code platform to automate workflows and CRM.
The company sells that platform with a maximum degree of freedom.
Creatio CRM covers sales, marketing, and service in one system.
A native negócios process management engine drives the automation underneath.
Creatio is headquartered in Boston, MA, with 700+ employees across six offices.
That local presence is a defining part of how enterprise accounts get supported.
Creatio holds long lasting relationships with AMD, Bayer, and Kraft Heinz.
Visteon, Société Générale Group, and BNP Paribas Group also appear on that customer list.
Milhares de clientes executam milhões de fluxos de trabalho diariamente em 100 países.

Here is a walkthrough of how the platform looks in daily use.

Creatio CRM
A no code platform that pairs CRM applications with process automation. Built for teams that want to change workflows without developers.
Preços do Creatio CRM
Creatio CRM sells three tiers. All three are priced per user.
| Plano | Preço | Ideal para |
|---|---|---|
| Crescimento | US$ 25 por usuário por mês | Smaller teams starting with CRM |
| Empresa | US$ 55 por usuário por mês | Multi-department business operations |
| Ilimitado | US$ 85 por usuário por mês | Complex projects and heavy customization |
Preços verificados em julho de 2026.

Teste grátis: Creatio offers a time-limited trial of the platform. There is no free forever tier.
Garantia de reembolso: Creatio does not publish a standard refund window. Terms are set inside the contract.
📌 Observação: Creatio claims a 37% lower total cost of ownership thanks to flexible pricing and no code architecture. Marketplace add ons and extra composable apps are billed separately.
⚠️ Aviso: The entry plan still costs more than three times a ClickUp Business seat. Budget for onboarding and partner services on top of the per user fee.
Principais benefícios do Creatio CRM
Here is what makes Creatio worth a look:
- No code tools for citizen developers: A drag-and-drop UI designer lets non-technical staff build applications. Studio Creatio is the low code platform layer behind it.
- Workflow automation with BPM: The engine handles complex approval chains and branching logic. Creatio also ships industry workflows for 20 verticals.
- Sales, marketing, and service apps: Sales Creatio is an end-to-end platform built to accelerate sales processes of any complexity. Marketing Creatio works as an omnichannel marketing platform.
- Customer data in one record: Account management, order management, and case history sit together. That helps teams orchestrate customer journey steps without guesswork.
- AI agents for routine work: Agents handle account research, lead conversion, and ticket resolution. Dashboards and analytics support data-driven decisions.
- Open technology and integrations: A marketplace of 700+ connectors links Creatio to your existing cloud stack. Unlimited customization fits the platform to your business environment.
- Analyst recognition: Creatio is a Visionary in the 2025 Gartner Magic Quadrant for Sales Force Automation. Forrester has also named it a Strong Performer.

O que nossa equipe observou
Nosso escritor spent several days inside a Creatio trial workspace. Here is what stood out from that hands-on time:

One softer point is worth adding. The Creatio team leans on genuine care and communicating transparently as stated company values, and Creatio products do earn strong end-user reviews on peer-to-peer sites.
Prós e contras do Creatio CRM
✅ Prós
- Native BPM engine handles complex approval workflows
- No code designer lets business users build applications
- Prebuilt industry workflows cover 20 verticals
- Marketplace of 700+ connectors for existing systems
❌ Contras
- No free plan at any tier
- Entry price of $25 per user is steep for small teams
- Setup usually needs a partner or admin
O que é ClickUp?
ClickUp is a project management software that keeps work in one workspace.
Teams plan, track, and collaborate on tasks from the same place.
It centralizes tasks, docs, calendars, and chat to cut tool switching.
A multi-level hierarchy runs from Workspaces down to Subtasks.
You get List, Board, Calendar, Gantt, and Timeline views.
ClickUp Brain is the built-in ai assistant for workloads and time.
The catch is the learning curve, which new users often call overwhelming.

This video walks through the interface before you sign up.

🏆 Vencedor: ClickUp
Tasks, docs, goals, and chat in one workspace. The free forever plan allows an unlimited number of users.
Preços ClickUp
ClickUp offers a free plan and three paid tiers.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 | Trabalhadores individuais e pequenas equipes |
| Ilimitado | US$ 7 por usuário por mês | Growing teams that need unlimited storage |
| Negócios | US$ 12 por usuário por mês | Multiple projects and advanced reportagem |
| Empresa | Personalizado | Large firms needing HIPAA compliance |
Preços verificados em julho de 2026.

Teste grátis: ClickUp offers a 15-day free trial on paid plans. The free forever plan needs no trial at all.
Garantia de reembolso: A ClickUp oferece uma garantia de reembolso de 30 dias em todos os planos pagos.
📌 Observação: ClickUp’s free plan allows an unlimited number of users but caps custom fields at 100 uses. Both vendors offer discounts when seats are billed annually rather than monthly.
⚠️ Aviso: Upgrades apply to your entire workspace. Every team member moves to the paid plan together, so a mixed setup is not possible.
Principais benefícios do ClickUp
Here is what ClickUp includes that keeps teams on it:
- Views for every working style: Gantt charts, a kanban board, calendar, and timeline all read from the same data. You can view tasks the way each team prefers.
- Task management that scales: Create new tasks, assign tasks to a team member, and set a due date in seconds. Subtasks handle complex tasks without extra tools.
- Automation that saves hours: Over 100 pre-built automation rules cover repetitive steps. Sensible defaults help you save time in week one.
- Time tracking and resource management: Native timers, manual logging, time estimates, and workload views track billable hours and prevent burnout.
- Communication features built in: Docs, a team messenger, and a whiteboard feature support real time editing. Team communication stays next to the work.
- Segurança and admin controls: Two-factor authentication, user permissions, guest access, and single sign on are available. Enterprise adds HIPAA compliance and api access.
- Templates and dashboards: Over 1,000 pre-built templates cover common workflows. Custom dashboards track KPIs, team capacity, and project health.

O que nossa equipe observou
Our writer ran a live client project through ClickUp for a full sprint. Here is what stood out:

Support is the weaker half of the story. Live chat runs 24/7, but you meet an AI chatbot first, and there is no phone support. ClickUp University and its knowledge base cover most gaps, and the Enterprise plan adds live onboarding training.
Vantagens e Desvantagens do ClickUp
✅ Prós
- Free plan allows unlimited users at no cost
- Mais de 1.000 integrações, incluindo Slack, Google Drive e Zoom.
- Built-in time tracking, goals, and workload views
- 30-day money-back guarantee on every paid plan
❌ Contras
- Interface feels overwhelming for new users
- As ferramentas de geração de relatórios estão espalhadas por toda a plataforma.
- No phone support and no true employee scheduling
Comparação de recursos
These two products overlap less than the shortlist suggests. Creatio CRM automates business operations end to end. ClickUp runs the work your team does day to day.
| Recurso | Creatio CRM | ClickUp |
|---|---|---|
| Preço inicial | US$ 25 por usuário por mês | US$ 7 por usuário por mês |
| Plano Gratuito | ❌ | ✅ |
| Gestão de Processos de Negócio | ✅ | ❌ |
| Sem código Construtor de Aplicativos | ✅ | ❌ |
| Aplicações CRM | ✅ | ❌ |
| Gráficos de Gantt e Quadro Kanban | ❌ | ✅ |
| Controle de tempo | ❌ | ✅ |
| Assistente de IA | ✅ Criação de IA | ✅ ClickUp Brain |
| Integrações | Mais de 700 conectores | 1,000+ apps |
| Ideal para | Automação de vendas e marketing | Project management for teams |
1. Workflow Automation and Project Views
Creatio CRM: Workflow automation is the core product, not an add-on. The business process management engine models multi-step approvals across departments. Studio Creatio is where those processes get drawn and versioned.

ClickUp: Automation here is rule-based rather than process-modelled. Over 100 templates cover status changes, assignments, and reminders. It is quicker to set up but shallower for regulated approval chains.

2. No Code Tools and Templates
Creatio CRM: The no code UI designer lets citizen developers build applications with drag-and-drop tools. Creatio positions this as freedom to own your automation. Unlimited customization means the platform bends to your business environment.

ClickUp: You configure rather than build. Over 1,000 pre-built templates cover sprints, content calendars, and CRM-style pipelines. That covers most needs, but you cannot ship a custom app.

3. Assistente de IA
Creatio CRM: Creatio AI runs agents that act on records without a prompt. They handle account research, lead conversion, and ticket resolution. Analytics and dashboards feed AI-powered insights back to managers.

ClickUp: ClickUp Brain answers questions about your workspace and drafts content. It tracks workloads and time spent across multiple projects. The scope is work management, not revenue forecasting.

4. Client Records and Task Boards
Creatio CRM: Client management consolidates customer data into one record. Account management, order management, and case history all attach to it. Nothing in ClickUp matches that depth of customer context.

ClickUp: The kanban board is the default home for most teams. Cards carry a due date, owner, checklist, and custom fields. Board, List, and Calendar views share the same underlying task.

5. Marketing Campaigns and Automation Rules
Creatio CRM: Marketing Creatio runs marketing campaigns across email, web, and phone. Multichannel tools track leads and prospects through every stage. Marketing teams can orchestrate customer journey branches without a developer.

ClickUp: There is no campaign engine here. The AI automation construtor creates rules from a plain-English description instead. Marketing teams use it to run production calendars, not nurture sequences.

⚠️ Aviso: If you need an omnichannel marketing platform, ClickUp will not replace one. Pair it with a dedicated tool or choose Creatio.
6. Sales Processes and Time Tracking
Creatio CRM: Sales Creatio is built to accelerate sales processes at any deal size. Pipelines, forecasts, and quota tracking sit in the same record as the account. Managing a long enterprise cycle is where it earns its price.

ClickUp: Task management is the strength, and time tracking is native. Timers and manual logging measure billable hours against estimates. Agencies get invoice-ready data without a second app.

7. Service Management and Scheduling
Creatio CRM: A full-cycle service platform handles cases from intake to closure. Creatio pitches this as a way to enhance customer and employee experiences at once. Case routing follows the same BPM rules as everything else.

ClickUp: The calendar pulls tasks and meetings into one schedule. It protects focus blocks, which helps personal productivity. It handles task scheduling, not shift or employee scheduling.

8. Learning Resources and Search
Creatio CRM: Podcasts, videos, and partner-led sessions carry most of the onboarding load. Live training is usually arranged through a certified partner. Expect a longer ramp before your first process goes live.

ClickUp: Enterprise search pulls results from tasks, docs, and connected apps at once. It cuts the time spent hunting for a decision made three months ago. This is one of the newer features and it works well.

9. Integrations and Meeting Notes
Creatio CRM: A marketplace of 700+ connectors links Creatio to ERP, telephony, and finance systems. The open technology stack gives IT the ability to build third-party integrations. That flexibility is why large firms pick it.

ClickUp: Over 1,000 apps connect, including Slack, Google Drive, and Zoom. The AI notetaker joins calls and turns discussion into tasks automatically. Among other features, this is the one that removes the most manual admin.

10. Preços e Custos
Here are the ClickUp plans and Creatio tiers side by side.
| Nível | Creatio CRM | ClickUp |
|---|---|---|
| Livre | ❌ | $0 |
| Entrada | Crescimento — US$ 25/usuário/mês | Ilimitado — US$ 7/usuário/mês |
| Meio | Empresarial — US$ 55/usuário/mês | Empresarial — US$ 12/usuário/mês |
| Principal | Ilimitado — US$ 85/usuário/mês | Empresarial — Personalizado |
Creatio CRM: The Growth tier already costs $25 per seat, and the Unlimited plan reaches $85. Creatio argues the 37% lower total cost of ownership makes up the gap over several years. That argument only holds if you replace other business software with it.
ClickUp: The free tier is completely free and still packs enough features for a small team. Business at $12 per seat costs less than half the cheapest Creatio plan. That price gap is why ClickUp earns a high score on value.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Orçamento apertado | ClickUp | Free tier plus $7 seats |
| Process automation across departments | Creatio CRM | Motor BPM nativo |
| Sprint and task delivery | ClickUp | Boards, Gantt, workload views |
| Custom apps without developers | Creatio CRM | No code app designer |
| Configuração fácil para iniciantes | ClickUp | Sign up and start in minutes |
| Regulated sales and service records | Creatio CRM | CRM applications with auditoria trilhas |
💰 Seu orçamento
Ten seats cost $3,000 a year on Creatio Growth and $840 on ClickUp Unlimited. Unless you are replacing a CRM, that gap is hard to justify.
🔌 Seu conjunto de tecnologias
Creatio suits a tech stack with ERP and telephony already in place. ClickUp fits teams living in Slack, Google Drive, and Zoom.
📝 Seu estilo de trabalho
Pipeline-first teams think in accounts and deals, which favours Creatio. Delivery-first teams think in tickets and sprints, which favours project management tools like ClickUp.
🎓 Seu nível de experiência
Creatio usually needs an admin or partner before the first process runs. ClickUp is self-serve, though the essential features take a week to find.
🆓 Testes e demonstrações grátis
ClickUp gives you 15 days on paid tiers plus a permanent free tier. Creatio runs a guided trial and a scoping call instead.
🛟 Opções de suporte
Creatio routes serious issues through named partners and regional offices. ClickUp runs 24/7 chat behind an AI bot, with no phone line.
Guia de Troca
Already committed to one of them? Here is what changes.
🔄 Está pensando em migrar do Creatio CRM para o ClickUp?
✅ O que você vai ganhar:
- A far lower per-seat cost and a free tier
- Native time tracking and workload views
- Docs, chat, and whiteboards next to the work
❌ O que você perderá:
- The BPM engine and modelled approvals
- CRM records for accounts, orders, and cases
- Prebuilt industry workflows
📋 Como mudar:
- Export accounts, contacts, and open activities from Creatio as CSV
- Create a ClickUp workspace and map fields to custom fields
- Import data through the CSV importer, then rebuild views
🔄 Está pensando em migrar do ClickUp para o Creatio CRM?
✅ O que você vai ganhar:
- A real customer database behind every activity
- No code app building for citizen developers
- Marketing, sales, and service under one roof
❌ O que você perderá:
- The free plan and low per-seat pricing
- Built-in timers and billable hour reporting
- Same-day setup with no partner involved
📋 Como mudar:
- Export lists and docs from ClickUp, then archive finished spaces
- Scope your processes with a Creatio partner before buying seats
- Load contacts first, then rebuild how teams manage tasks inside processes
O que nossa avaliação não abordou
This comparison focused on small teams and mid-sized departments. We did not test Creatio’s 20 vertical packages or ClickUp’s features under HIPAA-scoped Enterprise contracts. Custom pricing, migration services, and new features shipped after July 2026 fall outside what we checked. If you are rolling out to 500 seats, your priorities will differ from ours.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | ClickUp |
| 🚀 Principais funcionalidades | Gravata |
| ⚡ Automation Depth | Creatio CRM |
| 🎯 Customer Data | Creatio CRM |
| 👶 Facilidade de uso | ClickUp |
| 🔌 Integrações | ClickUp |
| ⏱️ Controle de tempo | ClickUp |
| 🏆 Vencedor Geral | ClickUp |
🏆 VENCEDOR: CLICKUP
ClickUp wins 4 of 7 categories and scores 4.3 against 3.5.
Ideal para: agencies, product teams, small businesses, and anyone running multiple projects on a budget
These are two different products wearing similar language. ClickUp is a project management platform. Creatio CRM is an automation platform that happens to include CRM.
Creatio is the better pick when processes cross departments and compliance matters. Its BPM engine and no code designer have no real answer on the ClickUp side.
For everyone else, ClickUp wins on cost, speed to value, and daily usability. Start on the free tier, move to the Business plan when reporting matters, and read our full ClickUp review before you scale seats.
Mais comparações do Creatio CRM
Here is how Creatio holds up against the other names on most CRM shortlists:
A Creatio vence em: no code changes without a developer, a BPM engine included at every tier, lower list price per seat
A Salesforce se destaca em: a far larger partner network, deeper reporting out of the box, more third-party apps written for it
A Creatio vence em: process modelling across departments, unlimited customization of objects, prebuilt vertical packages
A HubSpot vence em: a genuinely usable free tier, faster onboarding for marketers, better content and SEO tooling
Creatio CRM vs Pipedrive
A Creatio vence em: service and marketing apps in the same licence, automation beyond the sales pipeline, enterprise account depth
Pipedrive vence em: a $14 entry price, a pipeline any rep understands on day one, far lighter admin overhead
A Creatio vence em: true process automation, order and case management, analyst recognition in sales force automation
Vitórias do CRM na segunda-feira em: visual board setup in an afternoon, cheaper seats for small teams, a shorter learning curve
Mais comparações do ClickUp
And here is ClickUp against the tools it usually replaces:
ClickUp vs Asana
ClickUp vence em: native time tracking, a free tier with unlimited users, cheaper paid seats at every step
Asana vence em: a calmer interface, faster onboarding for non-technical staff, steadier performance on huge task lists
ClickUp vs Monday.com
ClickUp vence em: more value per dollar, docs and whiteboards included, no minimum seat count
Monday.com vence em: a friendlier first hour, cleaner board design, less setup before a team is productive
ClickUp vs Trello
ClickUp vence em: Gantt and workload views Trello lacks, goals and reporting, automation without paid power-ups
O Trello se destaca em: near-zero learning curve, speed on simple boards, a free tier that never feels cramped
ClickUp vs Noção
ClickUp vence em: real project scheduling, timers and estimates, stronger permissions for client work
Notion vence em: nicer documents, a flexible wiki structure, a gentler tool for knowledge-heavy teams
Perguntas frequentes
Para que serve o Creatio?
Teams use it to automate workflows and run sales, marketing, and service in one place. It also lets non-developers build applications with drag-and-drop design tools.
O que é CRM na Creatio?
It is the customer-facing half of the platform. Accounts, contacts, deals, orders, and cases live in one record, powered by the same process engine as everything else.
Para que serve o ClickUp?
Teams use it to plan, track, and deliver work. Tasks, docs, goals, calendars, and chat sit in one workspace, which cuts the number of apps in daily use.
O ClickUp é realmente gratuito?
Yes. The free tier is permanent and allows unlimited members. Limits apply to things like custom field uses, so heavy users eventually upgrade to a paid tier.
Quais são as desvantagens do ClickUp?
The interface overwhelms newcomers, reporting is scattered across the app, and there is no phone line. It also handles task scheduling rather than true employee scheduling.













