⚡ Veredito rápido:
- Preços: Freshsales CRM starts at $9/user/month. Bitrix24 starts at $49/organization/month, charged per company rather than per user basis.
- Ideal para: Freshsales CRM suits sales teams living in a sales pipeline. Bitrix24 suits smaller businesses wanting CRM plus project management tools on a single platform.
- Principal diferença: Freshsales CRM builds around Freddy AI and sales activities. Bitrix24 builds around collaboration tools, task management, and internal communications.
- Nossa escolha: Freshsales CRM, rated 4.0 against 3.0. It gives sales teams a cleaner path from lead to closed deal.
Most people land on this comparison for one reason.
They need customer relationship management software without paying Salesforce dinheiro.
Freshsales CRM and Bitrix24 both answer that, in very different ways.
One is a focused CRM tool for sales teams.
The other is an all in one platform that happens to include a CRM.
That gap shapes everything, starting with how each one charges you.
Visão geral
This Freshsales CRM vs Bitrix24 comparison covers pricing, key features, and day to day ease of use.
We also look at who each platform actually fits.
Nosso escritor spent hands-on time inside Bitrix24 directly.
Notes on Freshsales CRM come from documentation and G2 and Capterra reviews.
By the end you will know which CRM software matches your negócios.
O que é o Freshsales CRM?
Freshsales CRM is an AI-powered platform for sales, marketing, and customer interactions.
Freshworks launched it in 2016 as its second major product.
The cloud-based CRM centralizes customer dados and every touchpoint in one record.
Freddy AI scores leads, predicts deal risks, and suggests the next best action.
It was built for small and medium sized businesses, not large sales floors.
Freshworks says more than 67,000 customers now use its products.
Here is a walkthrough of the platform before we get into pricing.
🏆 Vencedor: Freshsales CRM
Freddy AI ranks your leads so reps call the right people first. Phone, email, chat, and SMS sit in one caixa de entrada. The 21-day free trial needs no credit card required at signup.
Preços do Freshsales CRM
Freshsales CRM charges per seat. Here is the tiered structure in our pricing data.
| Plano | Preço | Ideal para |
|---|---|---|
| Crescimento | US$ 9 por usuário por mês | Small sales teams tracking their first pipeline |
| Pró | US$ 39 por usuário por mês | Equipes em crescimento que precisam automação and forecasting |
| Empresa | US$ 59 por usuário por mês | Larger teams needing auditoria logs and sandbox testing |
Pricing verified September 2026.
Teste grátis: 21 days across every tier, with no credit card required to create a new account.
Garantia de reembolso: No published refund window. Cancel before the renewal date to avoid the next charge.
📌 Observação: Freshsales pricing has dropped sharply, now two to three times lower than earlier versions. That is why buyers call it excellent value.
⚠️ Pricing conflict: Our research notes list a free plan for 3 users, an $11 entry tier, and a $71 Enterprise tier. Our CSV data shows $9, $39, and $59 per user per month, and the CSV is canonical here. Check the Freshworks website before buying, since regional pricing and add ons shift these numbers.
Principais benefícios do CRM Freshsales
Here is what makes this CRM software worth a look:
- Freddy AI scoring: Freddy AI ranks leads on behaviour and profile data. Freshworks positions this as a conversion rate lift, not just a sorting tool.
- Visão do cliente em 360 graus: Every call, email, and note lands on one timeline, so reps stop hunting inboxes for context.
- Built-in contact center: Phone, email, chat, and SMS run inside a unified inbox, with no separate dialer subscription.
- Omnichannel messaging: WhatsApp Negócios, Facebook Messenger, and LINE connect directly, so inbound inquiries land beside email threads.
- Funil de vendas visual: Kanban boards show deal progress and expose bottlenecks. Drag a card to update the stage.
- Aplicativos móveis: O iOS e Android app supports offline access and call logging, so field reps keep records up to date.
O que nossa equipe observou
We have not had extended hands-on time inside Freshsales CRM. The notes below come from Freshworks documentation and published G2 and Capterra reviews, not from our own account.
Review platforms score it around 4.5 out of 5, which is high here. The interface is described as intuitive and quick to learn. The common complaint is the opposite: cluttered navigation and slow loading times on heavier records. Reviewers also flag missing functionality against HubSpot and Salesforce.
Vantagens e Desvantagens do Freshsales CRM
✅ Prós
- Entry pricing starts at $9 per user per month
- Freddy AI scores leads and flags deal risk automatically
- Phone, email, chat, and SMS built into one inbox
- 21-day free trial on every tier with no credit card
- Suporte 24 horas por dia, 5 dias por semana, por telefone, chat e e-mail, em todos os planos.
❌ Contras
- Cluttered navigation and slow loading times on large records
- Around 385 integrations, fewer than older competitors offer
- Falta reportagem depth found in HubSpot and Salesforce
- Third-party connectors are thinner than the Freshworks ones
O que é Bitrix24?
Bitrix24 is a cloud-based communications platform that bundles several products together.
It combines CRM, project management, and team chat in one workspace.
It pulls different aspects of a company into a unified platform.
Bitrix24 CRM centralizes all customer information and interactions into one database.
Around that sit task management, group chats, file sharing, and a construtor de sites.
An AI assistant called Co-Pilot helps new users find features.
It suits companies of any size.
This walkthrough shows how those pieces fit together inside one account.
Bitrix24
One flat fee covers the whole company, not a per user basis. You get core CRM, Gantt charts, Kanban boards, and internal communications together. Expect a real learning curve in week one.
Preços do Bitrix24
Bitrix24 bills a flat monthly fee per organisation. Head count does not change the invoice.
| Plano | Preço | Ideal para |
|---|---|---|
| Básico | US$ 49 por organização por mês | Small teams testing CRM and task management together |
| Padrão | US$ 99 por organização por mês | Growing companies adding marketing campaigns and storage |
| Profissional | US$ 199 por organização por mês | Teams needing advanced features and automated workflows |
| Empresa | US$ 399 por organização por mês | Larger companies with multiple departments and branches |
Pricing verified September 2026.
Teste grátis: 30 days on the Professional plan, plus a free plan for up to 12 users with 5 GB storage and core CRM.
Garantia de reembolso: No published refund window. Annual subscriptions cut the price by 20%, and two-year terms cut it by 31%.
📌 Observação: The free plan skips invoicing and workflow automation. Communication and collaboration tools stay free for unlimited users.
⚠️ Pricing conflict: Our research notes show a $39 Plus tier for 24 users and no $399 tier. Our CSV lists Basic $49, Standard $99, Professional $199, and Enterprise $399 per organisation per month, and the CSV is canonical here. Bitrix24 changes tier names often, so confirm on the site before you pay.
Principais benefícios do Bitrix24
Here is where this platform earns its keep:
- Preço fixo: Paid plans bill the company, not the seat, so adding five people costs nothing extra.
- Ferramentas de gestão de projetos: Gantt charts, Kanban boards, and workload tracking sit beside the sales funnel, so managing projects and deals happens in one browser tab.
- Internal communications: Integrated chat, video calls, and an activity stream keep remote teams connected without a separate app.
- Sites and online stores: Build landing pages, a site, and a product catalog in the same account, with Google Analytics connected.
- HR tools: An employee directory and company structure chart map reporting lines, with controle de tempo alongside.
- Document storage: Secure cloud storage lets teams upload files, co-edit in real time, and roll back versions.
O que nossa equipe observou
Our writer signed up for a Bitrix24 account and spent several days moving around the workspace. Here is what stood out from that time:
The short version: the Home Dashboard is incredibly easy to scan, with a search bar and a multi-use window for messages and tasks. A help button points to support resources. The activity stream reads like a social feed, so updates slip past. Trimming the left-hand menu cut the noise.
Bitrix24: Prós e Contras
✅ Prós
- Flat monthly fee instead of charging per seat
- Free plan for up to 12 users with 5 GB storage
- CRM, project management, and chat on one platform
- Annual billing saves 20%, two-year billing saves 31%
❌ Contras
- Steep learning curve caused by the number of features
- Reviewers report slow replies from customer support
- Customization options feel limited in places
- Bugs and technical glitches show up in user reviews
Comparação de recursos
These two overlap less than the category label suggests. We compared ten areas that decide which one you create an account with.
| Recurso | Freshsales CRM | Bitrix24 |
|---|---|---|
| Preço inicial | US$ 9 por usuário por mês | US$ 49 por organização por mês |
| Modelo de faturamento | Por usuário | Flat fee per company |
| Plano Gratuito | ❌ | ✅ Até 12 usuários |
| Teste grátis | ✅ 21 dias | ✅ 30 dias |
| Assistente de IA | ✅ IA do Freddy | ✅ Copiloto |
| Ferramentas de gerenciamento de projetos | ❌ | ✅ Gantt charts, tasks |
| Telefone e SMS integrados | ✅ | ✅ Contact center |
| Website & Online Stores | ❌ | ✅ |
| Integrações | Around 385 apps | Marketplace apps |
| Ideal para | Sales teams closing deals | Pequenas empresas running everything in one place |
1. Gestão Central de Relacionamento com o Cliente (CRM) e Gestão de Contatos
Freshsales CRM: Contact management is the spine of the product. Every record carries a full history of each touchpoint, so reps see calls, emails, and past deals on one screen. That 360-degree customer view is what buyers point to first.
Bitrix24: Bitrix24 CRM pulls customer data into one database shared with tasks, chats, and documents. You pick between Simple CRM for lead-free deal tracking and Classic CRM for the full lead to deal path. That choice often confuses new users.
2. AI Assistance and Lead Scoring
Freshsales CRM: Freddy AI scores leads on behaviour and profile signals, then flags which deals look at risk. It also recommends the next best action to move a deal forward. This is the sharper AI toolset of the two for sales work.
Bitrix24: Co-Pilot helps you navigate the platform and draft content rather than rank leads. Useful when you are lost in a menu. It will not tell a rep which of forty leads to phone this morning.
⚠️ Aviso: AI scoring only works once you have enough sales activities logged. A brand new account with fifty contacts will not produce useful predictions in week one.
3. Sales Pipeline and Kanban Boards
Freshsales CRM: The visual sales pipeline uses Kanban boards to track deal progress. Bottlenecks show up as stalled columns, which makes weekly pipeline reviews faster. Sales sequences then run the follow-up steps that push deals along.
Bitrix24: The same Kanban boards drive both the sales funnel and the task board. That consistency helps once you learn it. The trade-off is a sales process view tuned to general work tracking rather than selling.
4. Automação de fluxo de trabalho
Freshsales CRM: Automation targets repetitive sales admin. Smart AI agents handle assignment rules, follow-up reminders, and record updates so reps spend more time selling. The automation features stay close to the sales process, not the wider business.
Bitrix24: Workflow automation reaches beyond sales into approvals, HR requests, and document routing. Automated workflows push routine updates and notifications without manual chasing. Note that the free plan locks workflow automation behind a paid tier.
5. Web Forms and Lead Generation
Freshsales CRM: Web forms capture visitors and drop them into lead management with source tracking attached. Event tracking records what those leads did on your website before converting. It is a tight loop from click to contact record.
Bitrix24: Lead generation runs wider. You can build landing pages, a full site, and online stores with a product catalog, then feed every form and order into the same CRM. For a pequenas empresas without a web team, that removes an entire subscription.
6. Gestão de Projetos e Tarefas
Freshsales CRM: There is no real project management layer. You get tasks, appointments, and reminders tied to deals and contacts. Anything beyond that needs a separate tool for managing projects.
Bitrix24: This is the clearest Bitrix24 win. Task management covers assignments, deadlines, dependencies, Gantt charts, and workload tracking per person. Customizable reports and shared dashboards give real-time visibility across projects.
7. Communication and Collaboration Tools
Freshsales CRM: Communication points outward at customers. Email tracking shows opens and clicks on personalized bulk emails, and one-click phone sits in the record.
Bitrix24: Communications tools point inward at your team. Group chats, video conferencing, voz calls, and an activity stream keep remote teams in sync. A contact center module handles inbound inquiries.
8. Integrações e Marketplace
Freshsales CRM: The marketplace lists around 385 integrations and add ons, including Google, Microsoft 365, Slack, and Zoom. Integration with other Freshworks products such as Freshdesk and Freshmarketer is tightest. Third-party connectors are thinner.
Bitrix24: The marketplace covers CRM, HR, and telephony apps, and the HR module adds an employee directory plus a company structure chart. Sites connect to Google Analytics for traffic data. Buyers in the European Union should check hosting region options before signing.
9. Reporting, Documents and Support
Freshsales CRM: You get about a dozen predefined sales reports, all customizable, mais IA insights for forecasting revenue and team performance. Support runs 24/5 by phone, chat, and email on every plan, so a human answers even on the entry tier.
Support tickets can also flow through Freshdesk OMNI.
Bitrix24: You can generate reports across sales, tasks, and time tracking, and a built-in office suite creates documents, spreadsheets, and apresentações in-app. Support is the weak spot: reviewers report slow resolution, though training videos fill some of the gap.
💡 Dica profissional: Weigh 24/5 phone access against a slower ticket queue before price. Waiting two days on a broken sales pipeline costs more than the monthly difference.
10. Preços e Custos
The billing models differ enough that headline prices mislead.
| Nível | Freshsales CRM | Bitrix24 |
|---|---|---|
| Plano gratuito | ❌ | ✅ Up to 12 users, 5 GB |
| Entrada | Crescimento — US$ 9/usuário/mês | Basic — $49/organization/month |
| Meio | Pro — US$ 39/usuário/mês | Standard — $99/organization/month |
| Superior | Empresarial — US$ 59/usuário/mês | Professional — $199/organization/month |
| Principal | — | Enterprise — $399/organization/month |
Freshsales CRM: Cheap for three reps, expensive for thirty. Growth at $9 per user costs $45 a month for five people, under every Bitrix24 paid tier. At twenty users on Pro you are past $780 a month.
Bitrix24: The flat fee flips that maths. Standard at $99 a month costs the same for eight people or eighty, and annual billing knocks 20% off. Below roughly ten seats, Freshsales CRM is cheaper. Above that, Bitrix24 pulls ahead fast.
💡 Resultado do teste: Ten users on Freshsales Growth costs $90 a month. Ten users on Bitrix24 Basic costs $49. Count your seats before you compare sticker prices.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| A simple CRM for 3-8 reps | Freshsales CRM | $9 per seat beats a flat $49 |
| Twenty or more people on one tool | Bitrix24 | Flat fee stops scaling with head count |
| Pontuação de liderança da IA | Freshsales CRM | Freddy AI ranks and predicts |
| Ferramentas de gerenciamento de projetos | Bitrix24 | Gantt charts and task boards built in |
| Um plano gratuito para começar. | Bitrix24 | 12 users free with core CRM |
| Fast human support | Freshsales CRM | 24/5 phone, chat, and email |
💰 Seu orçamento
Count seats first. Under ten users Freshsales CRM wins on cost, and past that the flat Bitrix24 fee is cheaper.
🔌 Seu conjunto de tecnologias
Already running Freshdesk or Freshmarketer? Freshsales CRM shares records with other Freshworks products. If you want to retire a project tool and a chat tool, Bitrix24 replaces more of the stack.
📝 Seu Processo de Vendas
A defined sales funnel with stages and quotas fits Freshsales CRM. Loose sales management mixed with delivery work fits Bitrix24.
🎓 Seu nível de experiência
Freshsales CRM has an intuitive interface most reps learn in a day. Bitrix24 has many features and a steep learning curve, so budget training time for new users.
🆓 Testes e demonstrações grátis
Freshsales CRM gives 21 days on every tier with no credit card required. Bitrix24 gives 30 days on Professional plus a permanent free plan, so test both first.
🛟 Opções de suporte
Freshsales CRM includes 24/5 phone, chat, and email support on all plans. Bitrix24 leans on training videos, webinars, and support resources, and tickets take a while to resolve.
🔐 Privacidade e Segurança de Dados
Bitrix24 hosts data on Amazon Web Services with SSL encryption and offers extranet access for outside partners. Review hosting region and retention terms if strict local rules apply to your customer data.
Guia de Troca
Already on one? Here is what changes if you move.
🔄 Switching from Freshsales CRM to Bitrix24?
✅ O que você vai ganhar:
- Project management tools, Gantt charts, and workload tracking
- A flat bill that stops rising with each new hire
- A website builder, landing pages, and online stores
❌ O que você perderá:
- Freddy AI lead scoring and deal risk prediction
- 24/5 phone support included on every plan
- Native links to other Freshworks products
📋 Como mudar:
- Export contacts, deals, and notes from Freshsales CRM as CSV files.
- Create a Bitrix24 account on the free plan and pick Classic CRM mode.
- Upload files through the CRM import tool, then rebuild your sales funnel.
🔄 Switching from Bitrix24 to Freshsales CRM?
✅ O que você vai ganhar:
- Freddy AI scoring and next best action prompts on deals
- A cleaner user interface that new reps learn in a day
- Phone, chat, and email support 24/5 on every tier
❌ O que você perderá:
- Task management, Gantt charts, and internal group chats
- The free plan and flat company-wide billing
- The site builder, product catalog, and document co-editing
📋 Como mudar:
- Export leads, deals, contacts, and companies from Bitrix24 CRM.
- Start the 21-day Freshsales CRM trial, which needs no card.
- Import the files, map pipeline stages, then move tasks to a project tool.
O que nossa avaliação não abordou
We focused on small and medium sized businesses buying their first or second CRM. We did not test on-premise Bitrix24 installs, custom API builds, or large-scale migration. If you manage 100 seats or run a regulated industry, your priorities will differ.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Pricing (under 10 seats) | Freshsales CRM |
| 🚀 Core CRM | Freshsales CRM |
| 🤖 Recursos de IA | Freshsales CRM |
| 📋 Gestão de Projetos | Bitrix24 |
| 💬 Internal Communications | Bitrix24 |
| 👶 Facilidade de uso | Freshsales CRM |
| 🛟 Suporte | Freshsales CRM |
| 🏆 Vencedor Geral | Freshsales CRM |
🏆 VENCEDOR: FRESHASALES CRM
Freshsales CRM wins 5 of 7 categories, with a 4.0 rating against 3.0.
Ideal para: Small sales teams, AI lead scoring, teams already on Freshworks products
These are not the same product. Freshsales CRM is customer relationship management software built for people who sell for a living.
Bitrix24 is a workspace with a capable CRM beside task management, chat, and a site builder. It earns its 3.0 rating on breadth, and loses points on the learning curve and support speed.
Pick Bitrix24 if you have twenty people and three tools you want to cancel. Pick Freshsales CRM if closing deals is the job and you want reps productive this week.
Mais comparações do Freshsales CRM
How it lands against the other CRM software buyers shortlist:
O Freshsales CRM se destaca em: lower entry price per seat, built-in phone and SMS without an add-on, faster setup for a pure sales team
A HubSpot vence em: deeper reporting, a far larger app marketplace, stronger marketing campaigns tooling
O Freshsales CRM se destaca em: cleaner first-run experience, 24/5 support on entry plans, tighter AI scoring inside the deal record
O Zoho CRM se destaca em: deeper customization options, broader analytics, a wider suite of sibling business apps
O Freshsales CRM se destaca em: price at small head counts, setup without a consultant, day-one usability for non-technical reps
A Salesforce se destaca em: reporting depth, an unmatched partner network for custom builds, governance controls for big organisations
Mais comparações do Bitrix24
And Bitrix24 against the platforms it trades deals with:
Bitrix24 vence em: flat billing instead of seat pricing, project management and HR tools included, a free plan that covers 12 users
A HubSpot vence em: a user friendly interface with far less clutter, stronger marketing automation, faster support answers
Bitrix24 vs ClickUp
Bitrix24 vence em: a real CRM rather than a task list with deal fields, built-in telephony, a site and store builder
ClickUp vence em: faster views on big boards, cleaner task hierarchy, a gentler onboarding path for new users
Bitrix24 vence em: total cost at 20+ seats, internal chat and video included, document co-editing without a third-party app
Vitórias do CRM na segunda-feira em: visual board design, quicker automation setup, a much shorter path from signup to first working board
Perguntas frequentes
O FreshSales é um CRM?
Yes. It is cloud-based customer relationship management software from Freshworks, handling contacts, deals, email, phone, and reporting for sales teams in a single account.
O Bitrix24 é realmente gratuito?
Yes, for up to 12 users. The free plan covers core CRM, tasks, and 5 GB of storage. Invoicing and workflow automation require a paid tier.
Quais são as limitações do Bitrix24?
A steep learning curve, slow support replies, limited customization options in places, and occasional bugs. Storage on the free tier is capped at 5 GB.
Qual é o número máximo de usuários permitido no plano gratuito do FreshSales?
Our research notes list three users on a free tier. Our pricing data shows paid plans only, starting at $9 per seat, so confirm on the Freshworks site.
Qual é a plataforma de CRM número 1?
By market share, Salesforce leads globally. For smaller businesses on a budget, Freshsales CRM and Bitrix24 are cheaper starting points that still cover core CRM needs.
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