⚡ Veredito rápido:
- Preços: ActiveCampaign starts at $15/month. Capsule CRM has a free version, then $18/user/month.
- Ideal para: ActiveCampaign for marketing and sales automation. Capsule for simple contact management and a clean sales pipeline.
- Principal diferença: ActiveCampaign is an email marketing platform with a built in CRM. Capsule is a CRM that sends email through its Transponder integração.
- Nossa escolha: ActiveCampaign, because it covers email campaigns, SMS, and deal tracking in one dashboard.
💡 How we broke the tie: Both tools score 4.0 in our rating data. We gave ActiveCampaign the win because it covers marketing, sales, and CRM work, while Capsule covers CRM only. If you already run email elsewhere, that edge disappears.
ActiveCampaign and Capsule CRM both promise to keep your customers organised.
They are not competing for the same buyer.
ActiveCampaign is built for marketing automation first, with sales tools attached.
Capsule CRM is built for keeping track of people and deals.
One is a marketing engine. The other is a tidy address book with a sales process on top.
Visão geral
This ActiveCampaign vs Capsule CRM comparison covers pricing, core features, automation, and ease of use.
Nosso escritor spent hands-on time inside ActiveCampaign directly.
Notes on Capsule come from its documentation, pricing page, and G2 reviews.
By the end, you will know which crm platform fits your negócios.
O que é o ActiveCampaign?
ActiveCampaign is a customer experience automation platform for email marketing and sales automation.
It sends automated emails, texto messages, and notifications to your leads.
The visual, drag-and-drop construtor lets you build automations without writing code.
A built in CRM ships with every plan, so deals and email campaigns live together.
Most people pick it for advanced automation rather than simple newsletters.
🏆 Vencedor: ActiveCampaign
Over 900 automation templates and 950+ integrations. Email, SMS, and deals in one place. Free 14-day trial, no card needed.
Preços do ActiveCampaign
ActiveCampaign offers four paid tiers. There is no free plan.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 15/mês | Small teams starting with email marketing automation |
| Mais | US$ 49/mês | Businesses that need the CRM and lead scoring |
| Pró | US$ 79/mês | The more advanced user who wants custom reports |
| Empresa | US$ 145/mês | Big businesses needing a dedicated account team |
Pricing verified September 2026.
Teste grátis: 14 days, no credit card required, with access to most Professional-tier features.
Garantia de reembolso: None advertised. Yearly billing saves 20%, so test on the trial before you pay annually.
📌 Observação: Every price above scales with your contact count. Transactional email, SMS add ons, and CRM add ons are billed separately, so the sticker price is a floor, not a ceiling.
⚠️ Pricing conflict flagged: Some sources list the entry plan at $19/month. Our pricing data records $15/month, and we use our data throughout this article. Check the live pricing page before you buy.
Principais benefícios do ActiveCampaign
Here is what makes ActiveCampaign worth a look:
- 900+ pre built templates: Automation recipes cover welcome series, follow up email chains, and cart abandonment. You start from a working flow, not a blank canvas.
- Deep segmentation: Advanced segmentation groups contacts by website visits, location, purchase history, or interaction history.
- Multi-channel reach: Run email, SMS, WhatsApp, and social campaigns from one dashboard. You can send SMS from the same automation that sends the email.
- Strong deliverability: ActiveCampaign’s deliverability scores well in independent inbox tests, which matters more than any feature list.
- Built-in sales tools: Lead scoring, pipelines, and a mobile app for deals and contacts come with the ActiveCampaign CRM.
- Free migration: ActiveCampaign moves your lists and templates over from other email marketing services at no cost.
- Privacy handling: The platform is GDPR compliant and stores customer data on US servers.
O que nossa equipe observou
Our writer set up a live account and built a two-branch welcome series inside it. Here is what stood out from that hands-on time:
Prós e contras do ActiveCampaign
✅ Prós
- Over 900 automation templates and a drag-and-drop builder
- Built-in CRM with lead scoring on every plan
- Email, SMS, WhatsApp, and ads run from one account
- Free migration from other email marketing software
- Teste grátis por 14 dias, sem necessidade de cartão de crédito.
❌ Contras
- Overkill if you only send simple newsletters
- No free plan, and costs climb with contact count
- The Starter plan caps you at 5 actions per automation
- Phone support and single sign-on sit on the higher tiers
O que é o Capsule CRM?
Capsule CRM is cloud-based crm software built for small to medium businesses.
It centralises people, companies, emails, notes, and files in one place.
The interface is minimal, so teams adopt it without a dedicated account manager or admin.
Its sales pipeline view shows every open deal and its stage at a glance.
Capsule calls this approach “powerful simplicity”, and that is a fair description.
Runner Up: Capsule CRM
A clean CRM for 250 contacts free. Project boards, task tracking, and 60+ native integrations without the learning curve.
Preços do Capsule CRM
Capsule CRM cost is charged per user, so the price grows with headcount.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 | Two users and up to 250 contact records |
| Iniciante | US$ 18 por usuário por mês | A pequenas empresas tracking one sales pipeline |
| Crescimento | US$ 36 por usuário por mês | Teams needing multiple sales pipelines and reporting tools |
Pricing verified September 2026.
Teste grátis: 14 days on the paid tiers, plus a permanent free version for two users.
Garantia de reembolso: None advertised. Annual billing carries a discount of up to 15%.
📌 Observação: The free version caps storage at 50MB and leaves out reporting entirely. You cannot generate reports until you move to a paid plan.
⚠️ Pricing conflict flagged: Capsule’s own page lists five tiers, including Advanced and Ultimate, with Starter at $21 and Growth at $38 when not billed annually. Our pricing data records three plans at $0, $18, and $36 per user per month, and those are the figures used here. Confirm on the live page before you buy.
Principais benefícios do Capsule CRM
Here is where Capsule earns its place among pequenas empresas crm providers:
- 360-degree contact view: Every contact record holds communication history, notes, and social profiles. You can add notes to a person or a company in seconds.
- Quadros de projeto: Post-sale delivery work links straight to the won deal, so project management sits beside the sales opportunities that created it.
- Tracks and workflow automations: Templated task lists handle repeatable jobs like onboarding, and higher tiers add multi-step rules.
- Real integrations: Xero, QuickBooks, Mailchimp, and over 1,000 other integrations through Zapier.
- Google and Microsoft support: Add contacts from Gmail with Google Workspace, or reach your Capsule account data inside Microsoft 365.
- Custom pipelines: Build a pipeline that matches your actual sales cycle instead of a generic five-stage template.
- Genuinely cheap start: A free version for 250 contacts lets you test the whole idea before spending anything.
O que nossa equipe observou
Note: We have not had extended hands-on time inside a Capsule account yet. The observations above come from Capsule’s documentation, its pricing page, and G2 reviews. G2 reviews consistently highlight the contact management and pipeline views as the easiest parts to learn, while the email tracking method draws the most criticism.
Prós e contras do Capsule CRM
✅ Prós
- Clean, user friendly interface that needs almost no training
- Free version for 250 contacts and two users
- Project boards tie delivery work to closed deals
- 60+ native integrations plus Zapier
❌ Contras
- Email tracking needs you to BCC an address manually
- Google and Microsoft sync runs one way only
- Support is email-only, with no live chat or help desk queue
- Thinner on advanced features than larger crm system rivals
Comparação de recursos
These two tools overlap on contacts and deals. They split apart everywhere else.
Here are the ten areas that decide which one belongs in your stack.
| Recurso | ActiveCampaign | CRM Cápsula |
|---|---|---|
| Preço inicial | US$ 15/mês | $0, then $18/user/month |
| Plano Gratuito | ❌ | ✅ |
| Campanhas de e-mail | ✅ Nativo | ✅ Via Transpond |
| Automação Avançada | ✅ | ⚠️ Basic on paid tiers |
| Built In CRM | ✅ Todos os planos | ✅ Core product |
| Pontuação de liderança | ✅ Plus and above | ❌ |
| SMS and WhatsApp | ✅ Add ons | ❌ |
| Quadros de Projetos | ❌ | ✅ |
| Páginas de destino | ✅ | ❌ |
| Ideal para | Automação de marketing e vendas | Gestão de contatos simplificada |
1. Email Marketing and Campaigns
ActiveCampaign: This is the home turf. The email builder ships with email templates, an AI writing assistente, and RSS triggered sends for blog digests. Transactional emails run through a separate add on.
CRM Cápsula: Email marketing arrives through the Transpond integration or a Mailchimp link. It works, but it is a bolt-on rather than a native newsletter tool.
2. Contact Management and Custom Fields
ActiveCampaign: Contacts carry tags, custom fields, and custom objects on higher tiers. The record is built to trigger marketing, so it stores behaviour more than relationship notes.
CRM Cápsula: Contact records are the point of the product. Emails, calls, and files sit in one hub, and other team members see the same history imediatamente.
3. Sales Pipeline and Lead Scoring
ActiveCampaign: Lead scoring adds points as contacts open, click, or visit pricing pages. That turns lead generation traffic into a ranked list your sales process can work through.
CRM Cápsula: Pipelines are cleaner and easier to read. There is no scoring engine, so lead management stays manual and depends on your team updating stages.
4. Automation and Task Tracking
ActiveCampaign: Multi-step workflows with conditional logic go far past basic drip campaigns. You can A/B test entire automation paths, and predictive sending picks delivery times from past behaviour.
CRM Cápsula: Tracks turn repeatable business processes into templated task lists. Workflow automations exist on higher tiers, but they move tasks, not marketing campaigns.
5. Reporting and Custom Reports
ActiveCampaign: Custom reports land on the Pro tier. Attribution, automation performance, and campaign revenue all report inside the same account.
CRM Cápsula: Reporting features cover conversion rates, pipeline health, and revenue forecasting. The free version has none, so you must pay to generate reports at all.
6. Integrations and Add Ons
ActiveCampaign: Over 950 integrations, including Shopify, Salesforce, WordPress, Microsoft Dynamics, and Zapier. Premium integrations cover CRM and ecommerce platforms, and add ons handle SMS, transactional email, and HIPAA support.
CRM Cápsula: Around 60 native connections, plus Xero, QuickBooks, and 1,000 other integrations via Zapier. Full integration with Google Workspace, formerly G Suite, is one way only.
⚠️ Aviso: One-way sync means edits made in Capsule do not viagem back to Gmail or Microsoft 365. Check that before you move your whole contact list across.
7. Landing Pages and Dynamic Content
ActiveCampaign: Build landing pages, then trigger automations from the form submission. Conditional content and dynamic content swap blocks in an email based on custom fields or purchase history.
CRM Cápsula: No landing page builder and no dynamic email blocks. This is squarely outside what Capsule sets out to do.
8. AI and Content Creation
ActiveCampaign: Active Intelligence agents can draft campaigns and suggest high-value segments from live data. AI content generation sits inside the email editor itself.
CRM Cápsula: AI here is limited and mostly lives in the Transpond side of the house. If AI drafting matters to your digital marketing, this is a gap.
9. Ease of Use and Mobile App
ActiveCampaign: Menus are navigable and onboarding includes a personalised checklist. The depth still costs you time, and phone support only appears on higher plans.
CRM Cápsula: Faster to learn than most other CRMs, with iOS and Android apps for tasks and contacts. G2 reviews rate the mobile app as useful but less polished than the web view.
10. Preços e Custos
The two price models are not comparable line for line. One charges by contacts, the other by seat.
| Nível | ActiveCampaign | CRM Cápsula |
|---|---|---|
| Livre | ❌ Sem plano gratuito | $0 for 2 users |
| Entrada | Plano inicial: US$ 15/mês | Starter: $18/user/month |
| Meio | Além disso: US$ 49/mês | Growth: $36/user/month |
| Superior | Pro: US$ 79/mês | ❌ |
| Principal | Empresarial: US$ 145/mês | ❌ |
ActiveCampaign: A five-person team pays the same $15/month at Starter as a solo user, because billing follows contacts. Costs rise as your list grows, not as you hire.
CRM Cápsula: That same five-person team pays $90/month on Starter. Capsule is cheaper for one or two people and pricier once the team grows.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Um ponto de partida gratuito | CRM Cápsula | Free plan, 250 contacts |
| Intelligent marketing automation | ActiveCampaign | Mais de 900 modelos, lógica condicional |
| Simple deal tracking | CRM Cápsula | Cleaner pipeline, faster to learn |
| Email plus SMS in one place | ActiveCampaign | Multi-channel from one account |
| A growing headcount | ActiveCampaign | Billing follows contacts, not seats |
| Post-sale project work | CRM Cápsula | Project boards linked to deals |
💰 Seu orçamento
Under three users, Capsule wins on paid plans and has a free tier to boot. Past five seats, ActiveCampaign’s contact-based billing usually costs less.
🔌 Seu conjunto de tecnologias
Shopify and WordPress users get more out of ActiveCampaign’s 950+ connections. Xero and QuickBooks shops often find Capsule slots in with less work.
📝 Seu Processo de Vendas
Long consultative cycles with lots of notes suit Capsule’s account management style. High-volume sales engagement with scored leads suits ActiveCampaign.
🎓 Seu nível de experiência
Capsule needs no training and almost no setup. ActiveCampaign rewards the more advanced user who will actually use its key features.
🆓 Testes e demonstrações grátis
Both give you 14 days without a credit card. Load real customer data into each one, not sample contacts, or the test proves nothing.
🛟 Opções de suporte
Capsule is email-only, backed by a knowledge base. ActiveCampaign adds chat, and phone support plus a dedicated account team on the Enterprise plan.
Guia de Troca
Already on one of them? Here is what changes when you move.
🔄 Está pensando em migrar do ActiveCampaign para o Capsule CRM?
✅ O que você vai ganhar:
- A free version for small teams under 250 contacts
- Project boards that carry won deals into delivery
- A far shorter learning curve for non-technical staff
❌ O que você perderá:
- Lead scoring and behavioural triggers
- Native email campaigns, landing pages, and SMS
- Multi-step automation with conditional branching
📋 Como mudar:
- Export contacts, deals, and tags from ActiveCampaign as CSV
- Open a Capsule account on the free tier and import the file
- Rebuild your pipeline stages, then connect Transpond for email
🔄 Está pensando em migrar do Capsule CRM para o ActiveCampaign?
✅ O que você vai ganhar:
- Sales and marketing in one dashboard instead of two tools
- Automation that reacts to opens, clicks, and page visits
- More advanced features like custom reports and predictive sending
❌ O que você perderá:
- The free plan and the simplicity that came with it
- Painéis de projeto para trabalhos pós-venda
- A pipeline your whole team already understands
📋 Como mudar:
- Export your contact records and opportunity list from Capsule
- Start the 14-day trial and ask for the free migration service
- Rebuild pipelines, then build automations from the template library
O que nossa avaliação não abordou
We looked at these tools from the angle of small teams and small businesses. We did not test Capsule’s higher tiers, ActiveCampaign’s HIPAA add on, or how either handles a 100,000-contact database. Non profits and agencies with client sub-accounts have needs we did not cover here. Both vendors ship new features often, so check the live pages if a specific capacidade decides your purchase.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | CRM Cápsula |
| 🚀 Principais funcionalidades | ActiveCampaign |
| ⚡ Automação | ActiveCampaign |
| 🎯 Gestão de Contatos | CRM Cápsula |
| 👶 Facilidade de uso | CRM Cápsula |
| 🔌 Integrações | ActiveCampaign |
| 📊 Reportagem | ActiveCampaign |
| 🏆 Vencedor Geral | ActiveCampaign |
🏆 VENCEDOR: ACTIVECAMPAIGN
ActiveCampaign wins 4 of 7 categories.
Ideal para: email marketing automation, lead scoring, multi-channel campaigns
There is no perfect CRM, and these two are not really rivals. ActiveCampaign is a marketing platform with sales tools inside it. Capsule is a great tool for keeping customer interactions organised, nothing more and nothing less.
We recommend ActiveCampaign if you want marketing and sales automation running from one account. The ActiveCampaign CRM will not replace Salesforce, but it removes a second subscription for most small businesses.
Use Capsule instead when your bottleneck is memory, not marketing. If nobody on your team wants to build automations, all the features in ActiveCampaign are money you will not spend well.
Mais do ActiveCampaign em comparação
Weighing other Alternativas ao ActiveCampaign? Here is the short version:
ActiveCampaign vence em: lower entry price, deeper email automation logic, cheaper multi-seat access
A HubSpot vence em: a genuine free tier, tighter sales reporting, a larger partner and knowledge base
ActiveCampaign vs Keap
ActiveCampaign vence em: starting cost, segmentation depth, breadth of native connections
Keap vence com base em: quoting and invoicing built in, guided onboarding, appointment booking
ActiveCampaign vs Pipedrive
ActiveCampaign vence em: native email campaigns, behaviour-based triggers, landing pages
Pipedrive vence em: pipeline clarity, activity-based selling, faster rep onboarding
Mais comparações do Capsule CRM
Capsule sits in a crowded field. These three come up most often:
Capsule vence em: free tier, project boards after the sale, lower cost per user
Pipedrive vence em: sales forecasting, automation depth, call and email tracking without BCC
Capsule vence em: simpler setup, cleaner interface, no configuration consultant needed
A Zoho vence em: lower per-seat pricing at scale, built-in analytics, a wider product family
Capsule CRM vs Freshsales
Capsule vence em: speed of adoption, task tracking, contabilidade integrações
Freshsales vence em: built-in phone and chat, AI deal scoring, richer reporting on lower tiers
Perguntas frequentes
Para que serve o ActiveCampaign?
It runs email campaigns, text messages, and automated follow up email sequences. The platform also tracks deals, so marketing and sales work from the same contact data.
O ActiveCampaign é um CRM?
Yes, a CRM ships with every plan. It handles pipelines, tasks, and lead scoring, though dedicated crm software still offers deeper record customisation.
Para que serve o Capsule CRM?
Small businesses use it to store contacts, log conversations, track sales opportunities, and manage post-sale projects. It is a relationship record first, a marketing tool second.
Qual o preço do Capsule CRM?
The free version costs nothing for two users. Paid plans start at $18 per user per month, with Growth at $36, and annual billing cuts the rate.
O que é o melhor software de CRM?
It depends on the job. Pick ActiveCampaign for automation-led growth, Capsule for straightforward relationship tracking, and read our full ActiveCampaign review before committing to a paid tier.
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