📊 Our Test Results:
- ⚡ Profundidade da automação: Keap’s Campaign Builder has 400+ templates vs Agile CRM’s basic drag-and-drop — Keap wins
- 📧 Email Deliverability: Keap claims 99.5% deliverability vs Agile CRM’s declining rates reported by users — Keap wins
- 💰 Pricing Value: Agile CRM’s free plan covers 10 users vs Keap’s $299/month minimum — Ágil CRM vitórias
- 🎯 Gestão de Leads: Keap’s lead scoring and pipeline views beat Agile CRM’s basic tracking — Keap wins
- 🛟 Suporte ao cliente: Keap offers 24/7 chat + dedicated success manager vs Agile CRM’s inconsistent help — Keap wins
Are you tired of juggling spreadsheets and missing follow-ups?
You need a real CRM that handles sales, marketing, and automation in one place.
Two platforms people always debate are Keap vs Agile CRM.
One is a premium small negócios powerhouse. The other is a budget-friendly all-in-one.
We tested both head-to-head so you can pick the right one for your business.
Visão geral
We spent three weeks inside both Keap and Agile CRM.
We set up pipelines, ran email campaigns, and tested automation workflows in each platform.
We also checked support response times and real user feedback.
The goal was simple: find which tool actually delivers results for pequenas empresas.
O que é Keap?
Keap is a CRM and marketing automation platform built for small businesses.
It was formerly known as Infusionsoft and rebranded to better focus on pequenas empresas crescimento.
Keap combines CRM, email marketing, sales automation, landing pages, and payment processing in one place.
Keap
Keap automates your sales and marketing so you can focus on growing your business. Users report saving 10 hours per week and a 38% increase in revenue after using Keap’s automation features.
Preços de manutenção
Here’s what Keap costs in 2026. Let’s break it down.
| Plano | Preço | Ideal para |
|---|---|---|
| Keap | $299/month (Annually Billed) | Small businesses needing full automation |
Teste grátis: Yes — Keap offers a 14-day free trial with access to all features. No credit card required to start.
Garantia de reembolso: Keap does not publicly advertise a money-back guarantee. Contact support for refund options after purchase.
📌 Observação: The $299/month plan is billed annually. Each additional user costs $30/month extra. Pricing scales with the number of contacts you manage, so costs rise as your list grows.
⚠️ Warning: Keap’s pricing is considered high for new startups and entry-level entrepreneurs. If you’re just starting out, the monthly cost may feel steep before your automation pays for itself.
Key Benefits of Keap
Here’s why Keap stands out from the competition:
- Advanced Automation Builder: Keap’s Campaign Builder uses a visual flowchart to map out every step of your sales journey. You can build complex “when-then” workflows using drag-and-drop tools with 400+ ready-made templates.
- Industry-Leading Deliverability: Keap claims a 99.5% email deliverability rate. That means your emails actually land in inboxes, not spam folders.
- Ferramentas com inteligência artificial: Keap includes AI that drafts email copy and suggests automation based on natural language prompts. This speeds up campaign creation significantly.
- Dedicated Success Manager: Every Keap plan comes with a dedicated customer success manager. They help you set up the system and get the most out of it.
- Pagamentos integrados: Keap includes invoicing and integrates with multiple payment processors. You don’t need a third-party tool just to collect money from clients.
- 2,500+ Integrations: Keap connects with over 2,500 apps and platforms. This makes it easy to fit into your existing tech setup without rebuilding everything.
Keap Pros & Cons
✅ Pros
- Powerful automation with 400+ pre-built templates
- 99.5% email deliverability keeps campaigns out of spam
- Dedicated customer success manager included with every plan
- ferramentas de IA speed up email drafting and workflow setup
- Built-in invoicing and payment processing
❌ Cons
- $299/month is expensive for early-stage businesses
- No free plan — only a 14-day trial
- Pricing increases sharply as your contact list grows
- One-time $499 Expert Coaching fee adds to initial cost
O que é CRM Ágil?
Agile CRM is a cloud-based, all-in-one platform for small and medium businesses.
It combines sales, marketing, and customer service into a single interface.
Over 15,000 customers globally use Agile CRM to manage contacts, automate tasks, and track deals.
CRM ágil
Agile CRM gives small teams a free, feature-packed CRM with sales, marketing, and helpdesk tools in one place. It’s recognized by G2 Crowd as a leader for its affordable pricing and all-in-one approach.
Preços do CRM Ágil
Here’s what Agile CRM costs in 2026. Let’s break it down.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | Livre | Teams of up to 10 users starting out |
| Iniciante | $8.99/user/month | Small businesses needing basic automation |
| Regular | $29.99/user/month | Growing teams with marketing needs |
| Empresa | $47.99/user/month | Larger teams needing advanced features |
Teste grátis: Yes — Agile CRM offers a permanent free plan for up to 10 users. No time limit or credit card required.
Garantia de reembolso: Agile CRM does not advertise a specific money-back guarantee. Review their terms before upgrading to a paid plan.
📌 Observação: Agile CRM’s free plan includes basic CRM, marketing, and helpdesk features. This is ideal for startups testing CRM tools before committing to a paid tier. The Starter plan unlocks marketing automation and email campaigns.
⚠️ Warning: Several users report that Agile CRM’s email deliverability has declined significantly in recent months. Some users say emails go weeks without sending. Test email performance on the free plan before relying on it for critical campaigns.
Key Benefits of Agile CRM
Here’s why Agile CRM stands out from the competition:
- Genuinely Free Plan: Agile CRM’s free tier supports up to 10 users with no time limit. This is rare in the CRM market and makes it accessible to bootstrapped teams.
- Plataforma Tudo-em-Um: Sales, marketing, and customer service live in one dashboard. This reduces dados silos and eliminates the need for multiple subscriptions.
- Sales Gamification: Agile CRM includes leaderboards and badges to encourage competition among sales team members. This feature is rarely found in CRM tools at this price point.
- 360° Contact View: Every contact record shows a complete history of emails, calls, deals, and notes. Your team always knows where a lead stands.
- Built-in Helpdesk: Agile CRM includes a helpdesk with automated ticketing for customer support. Most CRMs charge extra for this feature.
- Calendar Integration: Leads can book meetings directly on your calendar through Agile CRM. It syncs with both Google Calendar and Outlook.
Agile CRM Pros & Cons
✅ Pros
- Free plan supports up to 10 users permanently
- Very affordable paid plans starting at $8.99/user/month
- Unique sales gamification feature boosts team motivation
- Built-in helpdesk reduces the need for extra tools
- Easy to set up — much simpler than Infusionsoft/Keap
❌ Cons
- Email deliverability issues reported by multiple users
- Customer support can be slow and inconsistent
- Limited customization for larger or complex businesses
- Reporting tools are basic and poorly configured
Comparação de recursos
Ready to dive into a detailed comparison of Keap vs Agile CRM?
We’ll explore 9 key features to help you decide which platform fits your business.
| Recurso | Keap | CRM ágil |
|---|---|---|
| Preço inicial | US$ 299/mês | Livre |
| Plano Gratuito | ❌ | ✅ |
| Automação de marketing | ✅ Advanced | ✅ Basic |
| Marketing por e-mail | ✅ 99.5% deliverability | ⚠️ Declining rates |
| Pipeline de Vendas | ✅ | ✅ |
| Pontuação de liderança | ✅ | ✅ |
| Built-in Payments | ✅ | ❌ |
| Helpdesk / Ticketing | ❌ | ✅ |
| Sales Gamification | ❌ | ✅ |
| Recursos de IA | ✅ | Limitado |
| Integrações | 2,500+ | Padrão |
| Ideal para | Automation-focused small businesses | Budget-conscious small teams |
1. Construtor de Automação
Keap: Keap’s Campaign Builder is a visual flowchart tool that maps out every step of your sales and marketing journey. You can create complex “when-then” automation sequences using drag-and-drop blocks. Over 400 templates are available to get you started fast.
CRM ágil: Agile CRM includes a drag-and-drop automation builder for creating workflows, follow-up sequences, and lead nurturing campaigns. The interface is simpler than Keap’s, but advanced users may find it limiting for complex multi-step scenarios.
⚠️ Warning: Keap’s automation is more powerful but takes longer to learn. Agile CRM is quicker to set up but offers fewer customization options for growing workflows.
2. CRM & Contact Management
Keap: Keap’s CRM organizes every contact with tags, custom fields, and activity history. You can score leads based on engagement and prioritize your divulgação. The visual pipeline helps your sales team see exactly where every deal stands.
CRM ágil: Agile CRM delivers a 360-degree view of every contact — emails, calls, deals, notes, and social data in one record. The contact timeline makes it easy to see the full history at a glance. It handles company-level records alongside individual contacts.
3. Email & Text Marketing
Keap: Keap’s email marketing allows hyper-targeted messages based on CRM tags and contact segments. The platform claims a 99.5% email deliverability rate. It also includes a dedicated business line for calls and texts, keeping your personal number private.
CRM ágil: Agile CRM supports email marketing with A/B testing and personalization. It also includes built-in telephony for calls. However, multiple users have reported significant email deliverability problems in recent months, with emails sometimes failing to send for weeks.
⚠️ Warning: Agile CRM’s email deliverability issues are a serious concern for businesses that depend on email campaigns. Always test deliverability before committing to a paid plan.
4. Gestão do Pipeline de Vendas
Keap: Keap provides a visual sales pipeline that lets you drag deals between stages with a single click. Lead scoring automatically ranks prospects by engagement level, so your team focuses on the hottest leads first. Pipeline reports give real-time insight into revenue forecasts.
CRM ágil: Agile CRM’s pipeline view lets you track deals visually through each stage. It includes deal forecasting and sales activity reports. The platform also supports multiple pipelines for businesses managing different product lines or teams.
5. Landing Pages & Lead Capture
Keap: Keap includes a landing page builder with drag-and-drop tools. You can connect multiple landing pages to automation sequences, so every new lead flows directly into a follow-up campaign. Web forms and checkout forms are also built in.
CRM ágil: Agile CRM includes basic landing page and web form tools for capturing leads. Forms can trigger automated workflows when a contact submits. The builder is functional but less polished than Keap’s dedicated landing page editor.
6. Lead Scoring & Tracking
Keap: Keap’s lead scoring assesses each prospect’s interest level based on their behavior — emails opened, links clicked, pages visited. High-scoring leads get prioritized in your pipeline automatically. This helps your team spend time where it matters most.
CRM ágil: Agile CRM includes lead scoring based on web engagement, email activity, and social signals. You can set custom scoring rules and trigger automation when a lead hits a certain score. The feature works well on paid plans but is limited on the free tier.
7. Keap AI vs Agile CRM Intelligence
Keap: Keap includes AI-powered tools that draft email copy from natural language prompts. It also suggests optimized automation sequences based on your goals. This significantly reduces the time needed to build effective campaigns from scratch.
CRM ágil: Agile CRM is expanding its AI capabilities, with plans to use AI agents for lead scoring and predictive analytics in 2026. Currently, AI features are limited compared to Keap’s established tools. Basic automation still handles most of the intelligent routing.
8. Customer Support & Onboarding
Keap: Keap provides 24/7 chat support plus phone support Monday through Friday. Every plan includes a dedicated customer success manager. Keap also offers a one-time Expert Coaching service for $499 and free on-demand training resources.
CRM ágil: Agile CRM’s support includes email and phone options, with a knowledge base available 24/7. However, many users report inconsistent support quality. Some users say bugs take up to two weeks to resolve, and support agents sometimes give conflicting answers.
💡 Test Result: Keap’s support was consistently faster in our testing. Their dedicated success manager model means you have a named contact to reach out to — not just a generic support queue.
9. Pricing & Cost
Let’s compare the pricing plans side by side.
| Plano | Keap | CRM ágil |
|---|---|---|
| Livre | ❌ (14-day trial only) | ✅ Free (up to 10 users) |
| Entry Paid | $299/month (annually) | $8.99/user/month |
| Mid Tier | Included in single plan | $29.99/user/month |
| Top Tier | Included in single plan | $47.99/user/month |
Keap: At $299/month billed annually, Keap is a significant investment. However, the single plan includes everything — automation, CRM, email, landing pages, and payments. For established businesses doing $10k+ monthly, the ROI can be very strong, especially given users report a 38% revenue increase on average.
CRM ágil: Agile CRM wins on price — starting free and scaling from $8.99/user/month. A team of 5 on the Starter plan pays under $45/month total. This is ideal for budget-conscious startups. Just watch out for per-user costs adding up as your team grows.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| A free starting point | CRM ágil | Free plan for up to 10 users |
| Advanced automation | Keap | 400+ templates, AI-powered builder |
| Email reliability | Keap | 99.5% deliverability vs declining rates |
| Built-in payments | Keap | Only Keap includes invoicing natively |
| Helpdesk + CRM in one | CRM ágil | Built-in ticketing system included |
| Sales team motivation | CRM ágil | Unique gamification and leaderboards |
| Beginner-friendly setup | CRM ágil | Simpler interface, faster to configure |
💰 Your Budget
If you’re bootstrapped or just starting out, Agile CRM’s free plan is hard to beat. Keap at $299/month is a serious commitment — it only makes sense once your automation is actively generating revenue.
🔌 Your Tech Stack
Keap connects with 2,500+ tools, making it easier to plug into your existing apps. Agile CRM supports standard integrations but may require more manual work for niche tools.
📝 Your Sales Process
Keap is built to automate almost every stage of the sales journey. If you have a long or multi-step sales process, Keap’s Campaign Builder will save you hours every week.
🎓 Your Experience Level
Agile CRM is much easier to set up quickly. Keap is more powerful but has a steeper learning curve — though their dedicated success manager helps new users get started.
🆓 Free Trials and Demos
Agile CRM’s permanent free plan lets you test the full experience with no pressure. Keap offers a 14-day free trial — use it to build a real campaign and see if the automation pays off before committing.
🛟 Support Options
Keap’s 24/7 chat plus a dedicated success manager gives you a safety net when things go wrong. Agile CRM’s support has been inconsistent — if reliable help matters to you, Keap has the edge.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from Keap to Agile CRM?
✅ What you’ll gain:
- A free plan that eliminates monthly subscription costs
- A built-in helpdesk for managing customer support tickets
- Sales gamification features to motivate your team
❌ What you’ll lose:
- Keap’s 99.5% email deliverability guarantee
- Built-in invoicing and payment processing
- Your dedicated customer success manager and 24/7 support
📋 How to switch:
- Export your contacts and deal data from Keap as a CSV file
- Create your free Agile CRM account and import the CSV
- Rebuild your key automation workflows using Agile CRM’s drag-and-drop builder
🔄 Switching from Agile CRM to Keap?
✅ What you’ll gain:
- Significantly more reliable email deliverability (99.5%)
- AI-powered Campaign Builder with 400+ automation templates
- A dedicated customer success manager and 24/7 support
❌ What you’ll lose:
- Your free plan — Keap requires at least $299/month
- The built-in helpdesk and customer service ticketing system
- Sales gamification and leaderboard features
📋 How to switch:
- Export your contacts, tags, and deal history from Agile CRM
- Start your Keap 14-day free trial and use free migration support to import data
- Work with Keap’s success manager to rebuild your campaigns and automation sequences
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Pricing | CRM ágil |
| 🚀 Automation Features | Keap |
| 📧 Email Deliverability | Keap |
| 🎯 Lead Management | Keap |
| 👶 Ease of Use | CRM ágil |
| 🔌 Integrations | Keap |
| 🛟 Customer Support | Keap |
| 🏆 Overall Winner | Keap |
🏆 WINNER: Keap
Keap wins 5 out of 7 categories in our comparison.
Best for: Small business automation, email marketing, sales pipeline management
Keap and Agile CRM serve very different types of businesses.
Keap is built for businesses that are ready to invest in serious automation.
It delivers powerful tools, reliable email, and hands-on support at a premium price.
Agile CRM is excellent for teams that need a free or low-cost starting point.
Its free plan and gamification features are genuinely unique in this market.
However, if you need email campaigns to actually reach inboxes, Keap is the safer choice.
Now go pick the right tool and start growing your business!
More of Keap Compared
Here’s how Keap stacks up against other competitors:
Keap vs GoHighLevel
Keap wins on: Ease of use, dedicated support, established reputation
GoHighLevel wins on: Agency features, white-label options, broader marketing suite
Keap vs Pipedrive
Keap wins on: Marketing automation depth, built-in payments, email deliverability
Pipedrive wins on: Sales pipeline focus, cleaner UI, lower entry price
Keap vs ActiveCampaign
Keap wins on: Built-in payments, all-in-one business management, dedicated success manager
ActiveCampaign wins on: Email automation depth, lower pricing tiers, broader integrations
Keap wins on: Simpler pricing structure, built-in payments, small business focus
HubSpot wins on: Free CRM tier, marketing breadth, enterprise scalability
Keap vs ClickFunnels
Keap wins on: CRM depth, automation power, email marketing reliability
ClickFunnels wins on: Funnel building, conversion-focused design tools
Keap vs Povo
Keap wins on: Automation, payment processing, email deliverability
Folk wins on: Modern UI, simplicity, affordable entry pricing
Keap vs Imediatamente
Keap wins on: Full CRM functionality, marketing automation, built-in payments
Instantly wins on: E-mail frio outreach volume, deliverability at scale
Keap wins on: Sales automation, CRM depth, email marketing
ClickUp wins on: Project management, team collaboration, free plan generosity
Keap vs Monday CRM
Keap wins on: Marketing automation, email campaigns, payment processing
Monday CRM wins on: Visual project management, team workflows, flexible views
Keap vs CRM Cápsula
Keap wins on: Automation depth, email marketing, AI features
Capsule CRM wins on: Simplicity, lower cost, clean interface
Keap wins on: Email deliverability, automation power, built-in payments
Insightly wins on: Project management integration, mid-market pricing
Keap wins on: Marketing automation, email campaigns, payment tools
Freshsales CRM wins on: AI-powered sales assistente, free plan availability, UI simplicity
Keap vs Salesforce
Keap wins on: Small business pricing, ease of setup, dedicated onboarding support
Salesforce wins on: Enterprise scalability, customization depth, third-party ecosystem
Keap vs Zendesk
Keap wins on: Sales and marketing automation, CRM features, email campaigns
Zendesk wins on: Customer support depth, ticketing, enterprise helpdesk
More of Agile CRM Compared
Here’s how Agile CRM stacks up against other competitors:
Agile CRM wins on: Free plan availability, built-in helpdesk, simpler pricing
GoHighLevel wins on: Agency tools, funnel building, white-label capabilities
Agile CRM wins on: Free plan, built-in helpdesk, sales gamification
ActiveCampaign wins on: Email automation depth, deliverability reliability, reporting
Agile CRM wins on: Affordable paid plans, gamification features, helpdesk included
HubSpot wins on: Brand reputation, marketing breadth, enterprise-grade free tier
Agile CRM wins on: CRM functionality, helpdesk, contact management depth
ClickFunnels wins on: Funnel creation, conversion optimization, landing pages
Agile CRM wins on: Free plan, helpdesk, marketing automation on paid plans
Folk wins on: Modern design, relationship-first CRM approach, simplicity
Agile CRM vs Instantly
Agile CRM wins on: Full CRM suite, helpdesk, free plan for teams
Instantly wins on: Cold outreach at scale, email warm-up, deliverability tools
Agile CRM vs ClickUp
Agile CRM wins on: CRM-specific features, email marketing, helpdesk tools
ClickUp wins on: Project management, team collaboration, free plan depth
CRM Ágil vs CRM de Segunda-feira
Agile CRM wins on: Free plan, built-in helpdesk, CRM automation
Monday CRM wins on: Visual boards, team workflows, project tracking
Agile CRM wins on: Free plan, gamification, marketing automation
Capsule CRM wins on: Cleaner UI, simpler learning curve, relationship focus
Agile CRM wins on: Free plan, helpdesk, gamification features
Insightly wins on: Project management integration, mid-market CRM depth
Agile CRM wins on: Free plan generosity, helpdesk features, gamification
Freshsales CRM wins on: AI sales assistant, UI quality, phone integration
Agile CRM wins on: Free plan, affordability, faster setup time
Salesforce wins on: Enterprise power, customization, global ecosystem
Agile CRM wins on: Free CRM and sales tools included, affordability
Zendesk wins on: Enterprise helpdesk depth, support automation, ticket management
Perguntas frequentes
What is Keap used for?
Keap is used for CRM, marketing automation, and sales management by small businesses. It helps automate email follow-ups, manage contacts, build sales pipelines, and process payments. Formerly known as Infusionsoft, it’s built specifically for small to mid-sized businesses looking to grow without hiring extra staff.
Is Keap easy to use?
Keap has a learning curve, but it includes a dedicated customer success manager to guide new users. Most users can set up their basic system in about 20 minutes. The drag-and-drop Campaign Builder makes automation accessible even for non-technical users.
Is Agile CRM really free?
Yes — Agile CRM offers a permanently free plan for up to 10 users with no time limit. The free plan includes basic CRM, email marketing, and helpdesk features. Paid plans start at $8.99/user/month for more advanced automation and marketing tools.
What is the meaning of Agile CRM?
Agile CRM is a cloud-based customer relationship management platform designed for small and medium businesses. The “agile” in the name refers to its flexible, all-in-one approach to sales, marketing, and customer service. It has been in operation since 2013 and serves over 15,000 customers globally.
What are the limitations of Keap?
Keap’s main limitations are its high price ($299/month) and the lack of a free plan. Pricing also increases significantly as your contact list grows. It does not include a built-in helpdesk, so you’ll need a separate tool for customer support tickets.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 