⚡ Veredito rápido:
- Preços: Keap CRM lists $299/month (annually billed). Agile CRM runs a free version plus paid tiers at $8.99, $29.99, and $47.99.
- Ideal para: Keap suits small businesses that want sales and marketing automação with invoicing and payment processing built in. Agile CRM suits small and medium businesses on a tight budget.
- Principal diferença: Keap bundles a landing page builder, checkout forms, and a business line. Agile CRM adds sales gamification and a helpdesk instead.
- Nossa escolha: Keap, rated 4.2 against 2.8 for Agile CRM. It automates more of the customer journey in one dashboard.
The cheaper CRM software is not always the safer bet.
Agile CRM costs a fraction of what Keap charges.
But price is the smallest gap between these two crm platforms.
One automates almost every stage of the sales process.
The other gives you an all in one crm at a great price with real reliability questions.
Visão geral
This Keap vs Agile CRM comparison covers pricing, key features, and ease of use.
We reviewed documentation, pricing pages, and user review sites for both crm platforms.
Our writers also spent hands-on time inside each system.
Those notes appear in the “What Our Team Noticed” blocks below.
By the end you will know which tool matches your growth goals.
O que é Keap?
Keap is a customer relationship management platform for pequenas empresas proprietários.
It was formerly known as Infusionsoft before the rebrand to Keap.
The keap app combines CRM, marketing automation, and e commerce tools in one dashboard.
It automates almost every stage of the sales journey.
Keap customers who use automation report saving 10 hours per week.
They also report a 38% increase in revenue generated.
🏆 Vencedor: Keap
Keap CRM automates follow-up, invoicing, and email campaigns from one place. Setup takes about 20 minutes. Free migration comes with onboarding.
Preços de manutenção
Here is what our dados shows for keap plans in 2026.
| Plano | Preço | Ideal para |
|---|---|---|
| Keap (Annually Billed) | US$ 299/mês | Established small businesses running sales and marketing automation together |
Pricing verified August 2026.
Teste grátis: Yes. Small businesses can explore keap features with a 14-day free trial that includes access to all features.
Garantia de reembolso: No published refund window. Cancel before the trial ends to avoid the first monthly fee.
📌 Observação: Onboarding includes free migration and custom coaching. A dedicated customer success manager ships with every plan. Expert Coaching is a separate one-time setup fee of $499.
⚠️ Pricing conflict flagged: Our data source lists a single $299/month annually billed rate. Keap’s own materials describe three tiers — Lite from $79, Pro from $169, and Max from $199, each for 500 contacts, with $30 per extra user. Pricing also climbs as your contact list grows past each threshold. Check the vendor site before you buy.
Principais benefícios do Keap
Here is what makes Keap worth the higher price.
- Construtor de campanhas: A visual flowchart tool for building campaigns and advanced automations. You create when-then logic with drag and drop tools.
- One dashboard for everything: The platform cuts the need for multiple tools by folding CRM, marketing, sales, and project tracking together.
- Invoicing and payment processing: Built-in invoicing plus many payment processing integrations. Checkout forms handle e commerce sales without a separate cart.
- Pontuação de liderança: The lead score assesses each prospect’s interest by engagement level. You score leads and prioritise the sales pipeline accordingly.
- 2,500+ third party integrations: Keap connects with more than 2,500 platforms and third party tools, including LinkedIn lead capture apps.
- Linha comercial dedicada: A separate line for calls and texts keeps personal and professional customer queries apart.
- Email deliverability: Keap claims a 99.5% deliverability rate for mail sent through the platform.
The screenshot above shows how the contact record and pipeline sit side by side.
O que nossa equipe observou
Nosso escritor signed up for Keap and spent several days building sales campaigns. Here is what stood out from that hands-on time:
Prós e contras do Keap
✅ Prós
- Automation templates and a drag-and-drop builder make advanced automations easy to create
- Setup takes as little as 20 minutes, with free migration and a dedicated customer success manager
- Built-in invoicing and payment processing remove the need for separate e commerce tools
- Integrates with more than 2,500 platforms and third party tools
- 24/7 chat support plus phone support Monday through Friday for U.S. customers
❌ Contras
- Pricing is high enough to deter new small businesses and entry-level entrepreneurs
- Costs climb sharply once your contact list crosses each contact threshold
- Expert Coaching carries a one-time $499 charge on top of the monthly fee
- The user community is not very active, so answers often come from support instead
O que é CRM Ágil?
Agile CRM is a cloud-based crm system built for small and medium businesses.
It has been in operation since 2013 and serves over 15,000 customers globally.
The company runs offices in Índia e as Filipinas.
Agile CRM combines sales, marketing, and customer service in one interface.
That single view reduces data silos across marketing teams and sales teams.
G2 Crowd has recognised it as a leader in its category.
🥈 Runner Up: Agile CRM
Agile CRM offers a free version for up to 10 users. Paid tiers add marketing automation, helpdesk, and web engagement tracking at a great price.
Preços do CRM Ágil
Agile CRM prices per user per month across four tiers.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | Livre | Up to 10 users testing contact management |
| Iniciante | $8.99 | Solo founders who need a sales pipeline and email campaigns |
| Regular | $29.99 | Growing marketing teams using marketing automations |
| Empresa | $47.99 | Larger sales teams needing analytics and sales forecasting |
Pricing verified August 2026.
Teste grátis: The free version covers up to 10 users, so you can trial the crm software without a card.
Garantia de reembolso: No published refund policy. Billing is monthly, and you cancel from account settings.
📌 Observação: There is no setup fee. Paid plans typically land between $8.99 and $9.99 per user in 2026, which keeps the price low for small teams and new employees.
⚠️ Aviso: Reviewers report that email sending has gone weeks without working, and that deliverability halved twice in one year. Test the free version with a real contact list before you commit money.
Principais benefícios do CRM ágil
Here is where Agile CRM earns its keep.
- Free plan for 10 users: Few competitors give away that many seats. You can roll the crm system out across a team before any budget approval.
- 360-degree contact management: Every contact record shows the full history of customer interactions and customer data in one place.
- Gamificação de vendas: Leaderboards and badges push friendly competition across the sales team. Most crm platforms skip this entirely.
- Built-in telephony and helpdesk: Calls, mail management, and automated ticketing handle customer queries without extra software.
- Web engagement tracking: You gauge visitor behaviour and trigger automated email campaigns from what people do on your site.
- Calendar booking: Leads book meetings directly on your calendar, syncing with Google Calendar or Outlook.
- Marketing multicanal: Email, social, and mobile apps all feed the same customer journey.
The dashboard above groups deals, tasks, and web engagement into a single view.
O que nossa equipe observou
Our writer set up a free Agile CRM account and imported a test contact list. Here is what stood out:
The walkthrough below covers the same account in more detail.
Vantagens e Desvantagens do CRM Ágil
✅ Prós
- Free plan for up to 10 users, which is rare among crm platforms
- Paid tiers start at $8.99 per user, well under most all in one crm rivals
- Sales gamification with leaderboards and badges lifts sales enablement
- Drag-and-drop workflow builder handles follow-ups, lead scoring, and data entry
❌ Contras
- Reviewers describe email delivery rates falling sharply with no fix in sight
- Relatórios tools are described as poorly configured and hard to trust
- Limited customisation for larger firms that need deep custom fields and data mapping
- Support answers vary between agents, and bug fixes can take up to two weeks
Comparação de recursos
We compared ten areas that matter most when you pick a CRM. Each one covers how both tools handle the same job.
| Recurso | Keap | CRM ágil |
|---|---|---|
| Preço inicial | US$ 299/mês | Free / $8.99 |
| Versão gratuita | ❌ | ✅ |
| Construtor de Páginas de Destino | ✅ | ❌ |
| Faturamento e Processamento de Pagamentos | ✅ | ❌ |
| Gamificação de Vendas | ❌ | ✅ |
| Suporte técnico / Emissão de tickets | ❌ | ✅ |
| Business Line for Calls & Texts | ✅ | ✅ |
| Pontuação de liderança | ✅ | ✅ |
| Integrações de terceiros | 2,500+ | Limitado |
| Ideal para | E commerce businesses automating the full sales process | Budget-conscious small and medium businesses |
1. Gestão de Contatos
Keap: Every contact record holds notes, tags, orders, and the full customer journey. You segment the contact list with tags, then fire email marketing campaigns at each segment. Custom fields let you track whatever your sales process needs.
CRM ágil: Contact management gives a 360-degree view of customer interactions in one screen. Search, tags, and custom fields all work as expected. Documentation notes that deep data mapping is limited for larger firms.
2. Sales Pipeline and Deals
Keap: The visual sales pipeline shows every deal by stage. Lead scoring ranks prospects so your sales team works the hottest new lead first. Moving a card can trigger automated actions further down the pipeline.
CRM ágil: Deals management uses the same drag and drop board idea across multiple sales pipelines. Milestones and deal values feed the sales forecasting view. Gamification badges sit on top to keep reps competing.
3. Automação de Marketing
Keap: The Campaign Builder is a visual flowchart for building campaigns. You pick from a broad library of workflow templates or build advanced automations with drag and drop tools. This is the strongest part of the whole keap crm package.
CRM ágil: Marketing automation covers email, social, and mobile in one workflow canvas. Marketing teams get A/B testing and personalisation for email campaigns. The builder is simpler than Keap’s, which cuts both ways.
4. Sales Automation and Lead Management
Keap: Lead management and tracking runs on when-then logic. Automated tasks handle follow-ups and notifications based on customer interactions. Keap customers who use automation report saving 10 hours per week on automated tasks alone.
CRM ágil: Sales automation removes manual data entry, follow-ups, and lead scoring. Web forms and lead capture feed straight into the pipeline. It covers the basics well without the depth of Keap’s advanced automations.
5. Marketing por e-mail
Keap: Email marketing sends hyper-targeted messages based on CRM tags and segments. The platform claims a 99.5% deliverability rate. Broadcasts, nurture sequences, and cross sells all run from the same editor.
CRM ágil: Email marketing supports A/B testing and personalisation, and the template editor looks clean. Reviewers call that editor inflexible once you step outside its parameters. Several also report delivery rates dropping over time.
⚠️ Aviso: Email deliverability is the single biggest complaint about Agile CRM. If email marketing drives most of your repeat business, send a real batch during the free trial and check the numbers yourself.
6. Landing Pages and Web Forms
Keap: The landing page builder ships inside the platform. You can publish one landing page or connect multiple landing pages to the same campaign, and each web form drops leads straight into the CRM. Checkout forms turn a landing page into a paid order.
CRM ágil: Landing pages and forms exist, but the builder is basic next to Keap’s. Company records group contacts by organisation, which helps B2B sales marketing teams. Most users pair it with a dedicated page tool.
7. Business Line, Text and Scheduling
Keap: A dedicated business line handles calls and texts from inside the app. Personal and work conversations stay separate. Texto and email sit in the same thread on each contact record.
CRM ágil: Built-in telephony covers calls, and the online calendar lets leads book meetings themselves. It syncs with Google Calendar and Outlook. Mobile apps keep the same data available on the road.
8. Ferramentas e análises de IA
Keap: Keap AI drafts email copy and suggests automation from plain language prompts. That shortens the gap between an idea and a live campaign. Reporting focuses on sales and marketing performance rather than deep analytics.
CRM ágil: Reports cover deals, calls, and email campaigns, and AI agents for lead scoring and predictive analytics are rolling out through 2026. Reviewers currently rate the reporting tools poorly and call the configuration confusing.
9. Atendimento e suporte ao cliente
Keap: Support runs 24/7 chat, email, and phone support Monday through Friday for U.S. customers. Onboarding adds checklists, videos, and training webinars, plus free on-demand product training and a knowledge base. There is no in person training.
CRM ágil: A built-in helpdesk automates ticketing so you can answer customer queries inside the same tool. Feedback on Agile’s own support is split: some reviewers call it great support, others say answers differ by agent and fixes take up to two weeks.
10. Preços e Custos
This is where the two products separate most sharply.
| Nível do plano | Keap | CRM ágil |
|---|---|---|
| Livre | ❌ | Gratuito (até 10 usuários) |
| Entrada | — | Starter: $8.99 |
| Meio | — | Regular: $29.99 |
| Principal | US$ 299/mês (cobrança anual) | Enterprise: $47.99 |
Keap: At $299 per month billed annually, this is a serious commitment for a small business. What you get back is one system instead of five, including e commerce features and payment processing. That maths works once the automation replaces real tools you already pay for.
CRM ágil: The free version and $8.99 Starter tier make this one of the cheapest ways into an ecommerce crm. There is no setup fee and no long contract. The trade-off is reliability, not features.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Uma versão gratuita para começar. | CRM ágil | 10 free users, no card |
| Processamento de faturamento e pagamento | Keap | Built in, no extra tool |
| Reliable email at scale | Keap | Claims 99.5% deliverability |
| A helpdesk inside your CRM | CRM ágil | Automated ticketing included |
| Deep advanced automations | Keap | Campaign Builder flowcharts |
| O preço mais baixo possível | CRM ágil | From $8.99 per user |
💰 Seu orçamento
Keap’s monthly fee only makes sense once automation replaces tools you already pay for. If cash is tight this quarter, Agile CRM costs less than a lunch per user.
🔌 Seu conjunto de tecnologias
Keap plugs into more than 2,500 platforms, so odd tools usually have a path in. Agile CRM supports third party integrations too, but the catalogue is much shorter.
🛒 Your Business Strategy
If your business strategy leans on selling online, Keap’s checkout and order tools keep e commerce businesses in one system. Service firms without carts will not miss them.
🎓 Seu nível de experiência
Keap is user friendly enough that many teams finish setup in about 20 minutes. Agile CRM is simpler still, though its depth runs out faster.
🆓 Testes e demonstrações grátis
Keap gives a 14-day free trial with every feature unlocked. Agile CRM’s free plan runs indefinitely for up to 10 users, so you can test longer.
🛟 Opções de suporte
Keap ships onboarding services with a success manager, phone support, and training webinars. If you have ever needed assistance at 2am, the 24/7 chat matters.
Guia de Troca
Already running one of them? Here is what changes if you move.
🔄 Está pensando em migrar do Keap para o Agile CRM?
✅ O que você vai ganhar:
- A far lower bill, starting from a free plan for 10 users
- A built-in helpdesk for tickets and customer service
- Gamificação de vendas com placares de líderes e distintivos.
❌ O que você perderá:
- Invoicing, checkout forms, and native payment processing
- The Campaign Builder and its library of workflow templates
- A dedicated success manager and free migration help
📋 Como mudar:
- Export contacts, tags, and orders from Keap as CSV files
- Open a free Agile CRM account and map your custom fields
- Rebuild your top three sales campaigns before cancelling Keap
🔄 Está pensando em migrar do Agile CRM para o Keap?
✅ O que você vai ganhar:
- Stronger email deliverability, claimed at 99.5%
- A landing page builder, checkout forms, and invoicing in one place
- Free migration, coaching, and 24/7 chat during the move
❌ O que você perderá:
- The free plan and the $8.99 entry price
- The helpdesk and ticketing workflow
- Leaderboards and badges for the sales team
📋 Como mudar:
- Export your contact list and deal history from Agile CRM
- Start the 14-day trial and hand the files to the migration team
- Rebuild automations in the Campaign Builder, then switch your web form links
O que nossa avaliação não abordou
This comparison focused on small businesses and lean teams. We did not test enterprise SSO, custom API work, or bulk licensing for large employee counts. We also did not measure real-world conversion rates or track how many more leads either tool produced over a full quarter. Our notes reflect the August 2026 versions, and both products change their processes often.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | CRM ágil |
| 🚀 Automation Depth | Keap |
| 📧 Marketing por e-mail | Keap |
| 🛒 Funcionalidades de comércio eletrônico | Keap |
| 👶 Facilidade de uso | Keap |
| 🔌 Integrações | Keap |
| 🎮 Sales Enablement Extras | CRM ágil |
| 🏆 Vencedor Geral | Keap |
🏆 VENCEDOR: KEAP
Keap vence 5 de 7 categorias.
Ideal para: e commerce businesses, solopreneurs automating follow-up, and mid-sized companies chasing growth goals
These two products are not really aimed at the same buyer. Keap sells depth, and charges for it. Agile CRM sells breadth at a great price, and asks you to accept some rough edges.
If money is the deciding factor, Agile CRM is the better fit. Its free version alone beats most trial offers, and $8.99 buys a working sales pipeline.
For everyone else, we recommend Keap CRM. It automates more of the sales process, and the built-in commerce tools help increase conversions without a second subscription. That is the takeaway from this Keap review of both tools.
Mais de Keap em comparação
Keap offers a different mix from each of these rivals:
Keap vs GoHighLevel
Keap vence com base em: onboarding with free migration, cleaner invoicing, 24/7 chat support
GoHighLevel vence em: agency sub-accounts, white labelling, unlimited contacts on flat pricing
Keap vence com base em: native checkout and orders, faster setup for solo owners, one flat platform fee
A HubSpot vence em: free entry tier, reporting depth, a far larger app marketplace
Keap vs Pipedrive
Keap vence com base em: marketing automation, e commerce tools, text and business line handling
Pipedrive vence em: per-seat pricing, pipeline speed, a lighter learning curve for pure sales roles
Keap vs ActiveCampaign
Keap vence com base em: invoicing and payments, phone and text tools, done-for-you onboarding
ActiveCampaign vence em: cheaper entry plans, deeper email testing, broader template library
Mais sobre CRM Ágil em comparação
Here is how Agile CRM lands against other options in this market:
CRM Ágil vs. Salesforce
O CRM ágil se destaca em: price per user, faster setup, marketing automation included at entry level
A Salesforce se destaca em: customisation, enterprise governance, a deep bench of certified partners
O CRM ágil se destaca em: bundled sales pipeline, lower cost, marketing and service in one login
Zendesk vitórias em: ticket routing, support reporting, published uptime reliability
O CRM ágil se destaca em: gamification, helpdesk bundling, ten free seats instead of three
Freshsales vence em: email delivery consistency, mobile experience, clearer reporting
CRM Ágil vs. CRM Cápsula
O CRM ágil se destaca em: built-in telephony, campaign automation, web engagement tracking
Capsule vence em: interface polish, dependable email sending, simpler contact management
The video below walks through more alternatives in this category.
Perguntas frequentes
Para que serve o Keap?
It organises leads and automates repetitive work for small businesses. The platform covers contacts, follow-up email, invoicing, checkout, and pipeline tracking from a single login.
O Keap é fácil de usar?
Yes. Many teams finish setup in about 20 minutes. Onboarding adds checklists, videos, webinars, and a success manager, so most owners get running without technical help.
Qual é o nome atual do Infusionsoft?
Infusionsoft is now Keap. The company rebranded to signal its focus on small business automation rather than enterprise software. It is the same product line, renamed.
O Agile CRM é realmente gratuito?
Yes, for up to 10 users. The free tier covers contacts, deals, and basic tasks. Paid plans start at $8.99 and add automation, helpdesk, and analytics.
Qual é a plataforma de CRM número 1?
Salesforce holds the largest market share worldwide. The melhor crm for you depends on size and budget. Between these two, Keap scores 4.2 against 2.8.
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