⚡ Veredito rápido:
- Preços: GoHighLevel starts at $97/month. Thinkific starts at $36/user/month, billed annually.
- Ideal para: GoHighLevel fits a marketing agency running client work. Thinkific fits creators selling online courses.
- Principal diferença: GoHighLevel is an all in one marketing platform with a CRM. Thinkific is a course platform.
- Nossa escolha: GoHighLevel for most agencies and small negócios owners who want sales funnels, email marketing, and client management in one platform.
GoHighLevel and Thinkific both help you build an online business.
Mas elas resolvem problemas muito diferentes.
GoHighLevel is a sales platform built for a marketing agency.
Thinkific is built to create courses and sell them.
This honest review breaks down both tools for beginners.
By the end, you will know which one fits your own business.
Visão geral
This GoHighLevel vs Thinkific comparison covers pricing, core features, and ease of use.
Analisamos para quem cada plataforma funciona melhor.
Nossas fontes incluem especificações publicadas, documentação e avaliações do G2.
Nossos redatores também passaram um tempo testando cada ferramenta pessoalmente.
Essas observações aparecem nas seções "O que nossa equipe notou" abaixo.
O que é GoHighLevel?
GoHighLevel is an all in one marketing platform for agencies.
It replaces multiple tools with one platform.
The GoHighLevel CRM tracks leads, deals, and customer relationships.
You also get sales funnels, a website builder, and marketing automação.
Digital marketing agencies use it to serve multiple clients from one login.
Here is a short GoHighLevel review video before we go deeper.
🏆 Vencedor: GoHighLevel
One platform for CRM, funnel building, and email marketing. Built for a marketing agency that manages multiple clients.
Preços GoHighLevel
Aqui está o custo do GoHighLevel em 2026. Vamos analisar os detalhes.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 97/mês | Profissionais de marketing individuais e pequenas empresas proprietários |
| Ilimitado | US$ 297/mês | Agências com contas e clientes ilimitados |
Preços verificados em janeiro de 2026.
Teste grátis: Yes. GoHighLevel offers a 14 day free trial. A card is required to start.
Garantia de reembolso: Não há reembolso padrão. Cancele antes da renovação para evitar a próxima cobrança.
📌 Observação: The Unlimited agency plan adds unlimited contacts, unlimited sub-accounts, and marketing automação for multiple clients. It is the plan most digital marketers pick.
⚠️ Observação sobre preços: Our CSV lists two plans (Starter $97 and Unlimited $297). GoHighLevel’s own site also shows a higher Pro tier near $497/month for full white label and SaaS reselling. Email and SMS sending carry small usage fees on top of the base price.
Principais benefícios do GoHighLevel
Eis o que torna o GoHighLevel uma opção a ser considerada:
- Uma plataforma: Run marketing campaigns, funnels, and a CRM from one platform. This shrinks your tech stack and cuts multiple subscriptions.
- Funnel builders: Drag and drop funnel builders create landing pages and sales funnels with no coding skills.
- Automação de marketing: Set automated workflows to nurture leads with email and SMS. Good lead follow up wins more deals.
- White label platform: Rebrand the HighLevel platform as your own brand. You can even sell GoHighLevel to your clients.
- Gestão de reputação: Collect and manage online reviews to protect a client’s reputation.
- Sites de membros: Build membership sites and even host online courses inside the same platform.
O que nossa equipe observou
Nosso escritor signed up for GoHighLevel and used it for real client work. Here is what stood out from that hands-on time:
Prós e contras do GoHighLevel
✅ Prós
- All in one marketing platform replaces many other marketing tools
- Unlimited contacts and accounts on the agency plan
- White label lets you sell websites and the platform under your own brand
- Strong CRM capabilities for nurturing leads and lead tracking
❌ Contras
- Steep learning curve because it packs so many features
- Email and SMS add usage fees on top of the base price
- Não foi desenvolvido para catálogos de produtos de comércio eletrônico.
O que é Thinkific?
Thinkific is an online course platform for creators.
It helps you build and sell your own online courses from one course website.
You build course content with a drag and drop editor.
No coding skills or technical stuff is needed to start.
Most course creators use it for online education and digital downloads.
Here is a quick Thinkific review video to watch first.
Runner Up: Thinkific
A user friendly way to build and sell online courses. Thinkific offers zero transaction fees on every plan.
Preços Thinkific
Here are the Thinkific pricing plans in 2026. These pricing options are billed annually.
| Plano | Preço | Ideal para |
|---|---|---|
| Básico | US$ 36 por usuário por mês | Solo creators selling their first course |
| Começar | US$ 74 por usuário por mês | Membresias, pacotes e certificados |
| Crescer | US$ 149 por usuário por mês | Advanced analytics and full branding control |
Preços verificados em janeiro de 2026.
Teste grátis: Yes. Thinkific gives a 14 day free trial. No card is needed to explore.
Garantia de reembolso: Cancel any time. There is no long lock-in on monthly billing.
📌 Observação: Prices above are billed annually. Paid monthly, the plans run $49, $99, and $199. A Thinkific Plus tier exists for larger teams with custom integrations and pricing on request.
⚠️ Aviso: Thinkific no longer offers a free plan as of 2024. Every paid plan keeps zero transaction fees, so you keep what you earn minus payment processor fees.
Principais benefícios do Thinkific
Eis o que torna o Thinkific uma opção a ser considerada:
- Course building: The drag and drop course builder handles interactive lessons and multimedia. Course creation takes a few clicks.
- Creation tools: Built-in content creation tools cover quizzes, SCORM files, and digital downloads for learning content.
- Funcionalidade da comunidade: The community feature adds discussion forums and live sessions to boost estudante noivado.
- Thinkific analytics: Thinkific analytics track progress, course performance, and revenue for deeper insights.
- Own brand: Higher plans remove Thinkific branding, add a custom domain, and give full control plus customization options for your course pages.
- Zero fees: Every plan has zero transaction fees, so more money stays with you.
O que nossa equipe observou
Our writer built a test course website inside Thinkific and explored the editor, with the course menu on the left hand side. Here is what stood out:
Prós e contras do Thinkific
✅ Prós
- User friendly editor with a gentle learning curve for beginners
- Unlimited courses and zero transaction fees on paid plans
- SCORM compliant for corporate learning content
- Helpful support team known for quick replies
❌ Contras
- Thin marketing features next to a full sales platform
- Video player lacks automatic legendas
- Bulk student enrollment feels slow for large groups
Comparação de recursos
GoHighLevel packs so many features that it can feel like multiple tools in one. Thinkific keeps a tight focus on course creation and delivery. Below we line up all the features side by side, from key features to pricing, so the core features are easy to scan.
| Recurso | GoHighLevel | Thinkific |
|---|---|---|
| Preço inicial | US$ 97/mês | US$ 36 por usuário por mês |
| Plano Gratuito | ❌ (14 day trial) | ❌ (14 day trial) |
| CRM e Rastreamento de Leads | ✅ | ❌ |
| Funis de Vendas | ✅ | Limitado |
| Marketing por e-mail | ✅ | ✅ |
| Criação de Cursos | Básico | ✅ |
| Sites de membros | ✅ | ✅ |
| Marca Branca | ✅ | Higher plans |
| Ideal para | Agências de marketing | Criadores de cursos |
1. Core Platform & Purpose
GoHighLevel: This is an all in one marketing platform and sales platform. It bundles a CRM, funnel building, and marketing campaigns into one platform. The goal is to run a whole marketing agency without stitching multiple platforms together.
Thinkific: This is a focused membership platform for online courses. It helps you create courses, host course content, and run online education. It does one job, course building, very well.
2. Lead Generation & Capture
GoHighLevel: Lead generation is a core strength. You capture leads with forms, funnels, and calendars, then track leads inside the pipeline. Automated lead follow up keeps nurturing leads until they buy.
Thinkific: Lead generation is lighter here. You can capture leads with free lessons and landing pages, but there is no deep pipeline for lead tracking. Student management focuses on learners, not sales leads.
3. Landing Pages & Sales Funnels
GoHighLevel: The funnel builders build full sales funnels, not just single landing pages. You design a sales funnel, add upsells, and connect it to the CRM. Funnel building here rivals dedicated funnel builders.
Thinkific: The landing page builder and site builder make professional looking course pages. It is a construtor de sites for courses, not a full sales funnel engine. Landing pages are clean but simpler.
4. Email Marketing & Automation
GoHighLevel: Email marketing pairs with marketing automation and automated workflows. You trigger email and SMS based on behavior to guide marketing efforts. This is heavier than most other marketing tools bundle in.
Thinkific: Thinkific offers built-in email marketing with basic sequences. It covers broadcasts and simple automation to offer students updates. The marketing features are fine for creators but thin next to a sales team tool.
5. CRM & Client Management
GoHighLevel: Client management is where the GoHighLevel CRM shines. Strong CRM capabilities track deals, customer relationships, and your whole sales process. A sales team can manage multiple clients from one board.
Thinkific: There is no true CRM. Thinkific tracks students and orders, not sales deals. If client management matters, this is a clear gap.
6. Booking, Coaching & Webinars
GoHighLevel: Fully automated booking lets leads schedule calls without back-and-forth. Calendars connect to reminders and the pipeline. It suits sales calls and discovery sessions.
Thinkific: Coaching and live sessions let you sell one-on-one time and webinars beside courses. It fits creators who mix teaching with live sessions. Booking is built for lessons, not sales demos.
7. Memberships & Communities
GoHighLevel: As a membership platform, GoHighLevel builds membership sites and gated content. You can host courses too, though the tools are basic. It works if you already run other marketing efforts here.
Thinkific: The community feature adds discussion forums, groups, and live events. Interactive lessons and threads lift student engagement. Some users say the community feels a bit separate from the main course.
8. Course Building & Digital Downloads
GoHighLevel: You can create courses and sell digital downloads inside the platform. But course creation is a side feature, not the main event. Expect fewer creation tools than a dedicated course app.
Thinkific: Course building is the whole point. Drag and drop makes course pages that look professional looking with full control over layout. You get complete control of course content, quizzes, and digital downloads.
9. Sales Tools & Payments
GoHighLevel: Sales tools cover funnels, order forms, and upsells to boost sales. You collect payments and run promotions tied to your sales strategy. This is built to close deals and make more money.
Thinkific: The sales tools cover payment plans and flexible payment options like subscriptions and one-time payments so students easily pay. You can create promotions and coupons for a course. Every plan keeps zero transaction fees.
10. Analytics, Reporting & White Label
GoHighLevel: The white label platform is a headline feature. Rebrand the app under your own brand and sell websites and services to clients. Reports track pipeline value and marketing efforts across accounts.
Thinkific: Thinkific analytics track progress, course performance, and student engagement for deeper insights. Advanced analytics arrive on the Grow plan. Higher tiers also remove Thinkific branding for a cleaner own brand.
11. Preços e Custos
Vamos comparar as opções de preços lado a lado.
| Nível do Plano | GoHighLevel | Thinkific |
|---|---|---|
| Entry / Basic plan | US$ 97/mês (Iniciante) | $36/user/month (Basic) |
| Nível intermediário | — | $74/user/month (Start) |
| Nível superior | $ 297/mês (Ilimitado) | $149/user/month (Grow) |
| Plano Gratuito | ❌ | ❌ |
GoHighLevel: At $97/month the entry plan costs more, but it replaces multiple platforms. For an agency serving multiple clients, one platform can be cheaper than five subscriptions. GoHighLevel pricing rewards heavy users.
Thinkific: At $36/user/month billed annually, Thinkific is the cheaper entry point. Unlimited courses come even on the basic plan. For one course creator, this is strong value.
💡 Dica de preços: GoHighLevel costs more up front but folds many marketing tools into one bill. Thinkific wins on raw price for creators who only need to sell courses.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Um orçamento apertado | Thinkific | Plano de entrada mais barato |
| A CRM and funnels | GoHighLevel | Tudo em uma única plataforma |
| Para vender cursos online | Thinkific | Best course building |
| Gerir uma agência de marketing | GoHighLevel | White label and clients |
| Configuração fácil para iniciantes | Thinkific | Curva de aprendizado suave |
💰 Seu orçamento
Thinkific starts cheaper for a solo creator. GoHighLevel costs more but folds many other platforms into one bill.
🔌 Seu conjunto de tecnologias
GoHighLevel shrinks a messy tech stack of multiple tools into one platform. Thinkific still needs outside marketing tools for heavy campaigns.
📝 Seu objetivo principal
Pick Thinkific to sell courses and grow online education. Pick GoHighLevel for lead generation, funnels, and client management.
🎓 Seu nível de experiência
Thinkific has a gentle learning curve for beginners. GoHighLevel has a steep learning curve because of its advanced features.
🆓 Testes e demonstrações grátis
Both give a 14 day free trial. Test your first course or first funnel before you pay.
🛟 Opções de suporte
Thinkific’s support team is known for quick replies and priority support on higher plans. GoHighLevel adds onboarding calls and live training.
Guia de Troca
Já utiliza alguma dessas ferramentas? Veja o que esperar se você mudar.
🔄 Switching from GoHighLevel to Thinkific?
✅ O que você vai ganhar:
- A cleaner course builder for interactive lessons
- Zero transaction fees and more control over course pages
- Better user friendliness for content creation
❌ O que você perderá:
- The GoHighLevel CRM and pipeline
- Full sales funnels and the white label platform
- Deep marketing automation for nurturing leads
📋 Como mudar:
- Export your contacts and course content from GoHighLevel
- Crie uma conta na Thinkific e escolha um plano.
- Rebuild your first course and connect a custom domain
🔄 Switching from Thinkific to GoHighLevel?
✅ O que você vai ganhar:
- A real CRM with lead tracking and pipelines
- Sales funnels, funnel building, and marketing campaigns
- White label to sell GoHighLevel under your own brand
❌ O que você perderá:
- The dedicated course builder and creation tools
- Zero transaction fees on course sales
- Configuração simples e intuitiva
📋 Como mudar:
- Export students and orders from Thinkific
- Start a GoHighLevel 14 day free trial
- Import contacts and build your first funnel
O que nossa avaliação não abordou
This comparison focused on solo creators, small business owners, and agencies. We did not test enterprise setups, Thinkific Plus, or custom integrations at scale. Our notes reflect the January 2026 versions, so features may shift. If you run a large team, your priorities may differ from what we covered.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Thinkific |
| 🚀 Marketing & Funnels | GoHighLevel |
| 🎯 Criação de Cursos | Thinkific |
| 🤝 CRM & Client Management | GoHighLevel |
| 👶 Facilidade de uso | Thinkific |
| 🏷️ Marca Branca | GoHighLevel |
| 🏆 Vencedor Geral | GoHighLevel |
🏆 VENCEDOR: GOHIGHLEVEL
GoHighLevel wins on breadth, taking the marketing, CRM, and white label categories.
Ideal para: Marketing agencies, digital marketers, and small business owners who want funnels, a CRM, and email marketing in one platform.
GoHighLevel and Thinkific are built for two different jobs. GoHighLevel is a sales platform for a marketing agency that juggles multiple clients. Thinkific helps creators build and sell courses with less friction.
Thinkific is the better pick if your whole business is online courses. Its course building, user friendliness, and pricing are hard to beat for that one job.
But if you need lead generation, funnels, and client management in one platform, GoHighLevel is the stronger choice for business growth. That breadth is why it takes our top spot.
Mais do GoHighLevel em comparação
Pesagem Alternativas ao GoHighLevel? Here is how it stacks up in other GoHighLevel reviews:
GoHighLevel vence em: Lower agency pricing, white label reselling, unlimited sub-accounts
A HubSpot vence em: Polished reportagem, larger app marketplace, gentler onboarding
GoHighLevel vs ClickFunnels
GoHighLevel vence em: Built-in CRM, cheaper for agencies, SMS and email in one platform
O ClickFunnels se destaca em: Simpler funnel building, faster to launch a single sales funnel, tighter focus
GoHighLevel vs Keap
GoHighLevel vence em: White label platform, funnels included, better fit for niche specific agencies
Keap vence com base em: Cleaner CRM capabilities for solo users, e-commerce tools, simpler learning curve
Mais comparações do Thinkific
Here is how Thinkific stacks up against other course platforms:
Thinkific vs Ensinável
Thinkific vence em: Zero transaction fees, cleaner course website builder, better free trial
O Teachable vence em: Simpler payouts, built-in affiliate tools, faster checkout for selling online courses
Thinkific vs Kajabi
Thinkific vence em: Lower price, unlimited courses on the basic plan, easier for a first course
Kajabi vence em: Stronger marketing features, deeper email automation, more control over sales pages
Thinkific vs LearnWorlds
Thinkific vence em: Faster setup to sell courses successfully, friendlier editor, clearer pricing
LearnWorlds vence em: Richer interactive video, deeper student management, more advanced course pages
Perguntas frequentes
Para que serve o GoHighLevel?
GoHighLevel is used to run marketing agencies from one platform. It handles a CRM, sales funnels, email marketing, and booking. Agencies use it to serve multiple clients and sell websites.
Qual o preço do GoHighLevel?
The Starter plan is $97/month and the Unlimited agency plan is $297/month. A higher Pro tier near $497/month adds full white label. A 14 day free trial is included.
Aprender GoHighLevel é difícil?
It has a steep learning curve because it packs so many features into one platform. New users get onboarding calls, live training, and templates. Most digital marketers get comfortable within a few weeks.
O que você pode vender no Thinkific?
You can sell online courses, memberships, coaching, live sessions, and digital downloads. Thinkific supports bundles, subscriptions, and payment plans. Every plan keeps zero transaction fees on your sales.
Which is better, GoHighLevel or Thinkific?
It depends on your goal. Pick GoHighLevel for a marketing agency that needs funnels and a CRM. Pick Thinkific to build and sell courses with a gentle learning curve.
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