⚡ Veredito rápido:
- Preços: Kajabi starts at $71/month (Kickstarter). GoHighLevel starts at $97/month (Starter).
- Ideal para: Kajabi suits a course creator or coaching business. GoHighLevel suits a marketing agency managing multiple clients.
- Principal diferença: Kajabi sells your knowledge. GoHighLevel manages customer relationships and lead generation for other people’s businesses.
- Nossa escolha: Kajabi (4.4) for most creators, because course creation and payments live on the same platform.
These two tools get compared far more often than they should.
Kajabi is built to sell online courses and digital products.
GoHighLevel is built to capture leads and run marketing campaigns for clients.
Both call themselves an all in one platform, and both are right.
They just serve two different kinds of digital business.
Here is how to tell which one fits your own business.
Visão geral
This Kajabi vs GoHighLevel comparison covers pricing, core features, and ease of use.
We also break down who each sales platform works best for.
Our sources include published pricing pages, product documentation, and G2 reviews.
Nossos redatores também passaram um tempo experimentando as duas ferramentas.
Essas observações aparecem nas seções "O que nossa equipe notou" abaixo.
O que é Kajabi?
Kajabi is a course platform for creators who sell what they know.
It launched in 2010 and now serves over 50,000 business owners.
The Kajabi platform hosts online courses, memberships, coaching programs, and podcasts.
One Kajabi account also covers email marketing, landing pages, and checkout.
Kajabi users collectively generate roughly $5 million in revenue every day.
Watch a full walkthrough of the dashboard before you read on.
🏆 Winner: Kajabi
Build, market, and sell your knowledge from one dashboard. Course creation, checkout, and email campaigns share the same platform. A free trial lets you test it first.
Preços do Kajabi
Here is what a Kajabi subscription costs. Every figure below comes straight from our pricing data.
| Plano | Preço | Ideal para |
|---|---|---|
| Kickstarter | $ 71/mês | First online course and a small list |
| Básico | US$ 199/mês | Solo creators running one brand |
| Crescimento | US$ 159/mês | Coaching business with an affiliate program |
| Pró | $ 319/mês | Larger teams and multiple products |
Preços verificados em julho de 2026.
Teste grátis: Yes. Kajabi offers a free trial so you can test course creation before you pay.
Garantia de reembolso: Kajabi runs a 30-day refund window on first-time subscriptions.
📌 Observação: Kajabi charges no transaction fees on sales. The only fee you pay is your payment gateway’s processing cut, so you keep all the money that is left.
⚠️ Pricing conflict: Kajabi’s public page lists Basic at $119/month annually or $149 monthly, Growth at $159 or $199, and Pro at $319 or $399. Our table uses our verified data, which shows Basic at $199/month. Check the checkout page before you buy.
Principais benefícios do Kajabi
Here is what makes Kajabi worth the money for a digital business.
- Course creation without code: The Kajabi course builder uses templates and drag-and-drop building blocks. Quizzes and progress tracking are built in.
- Built in payments: Kajabi Payments accepts cards, Apple Pay, and Google Pay through one integrated payment gateway.
- Email marketing software included: Send broadcasts, build sequences, and collect email opt ins without a second tool.
- An intuitive website builder: Kajabi websites support unlimited pages, blog posts, and create landing pages fast.
- Kajabi AI everywhere: The AI course builder drafts outlines, and artificial intelligence handles video transcripts inside Creator Studio.
- Community and training: The Kajabi Heroes group is one of the friendliest we have seen, and Kajabi University teaches the core features free.
Those benefits show up clearly on the product tour below.
The dashboard groups your entire website, products, and marketing efforts in one place.
O que nossa equipe observou
Nosso escritor built a test product inside a Kajabi account and spent several days on it. Here is what stood out.
The walkthrough below shows the same workflow in real time.
Prós e contras do Kajabi
✅ Prós
- No transaction fees on any sale you make
- Course creation, email marketing, and checkout on the same platform
- Interface amigável para iniciantes com construtores do tipo "arrastar e soltar".
- 24/7 support on the Growth and Pro plans
❌ Contras
- An expensive platform for beginners and small budgets
- Limited design flexibility next to specialist builders
- Support replies can feel generic and surface-level
O que é GoHighLevel?
GoHighLevel is an all in one marketing and client management platform.
It was built for marketing agencies, digital marketers, and pequenas empresas proprietários.
The HighLevel platform replaces several marketing tools with a single login.
It can stand in for HubSpot, ClickFunnels, and Mailchimp imediatamente.
Agencies also run multiple clients from one dashboard on higher plans.
This walkthrough covers the layout before we dig into GoHighLevel pricing.
🥈 Runner Up: GoHighLevel
A CRM, funnel builder, and automation suite in one login. Agencies can resell it under their own brand. A 14-day trial comes with no card lock-in.
Preços GoHighLevel
GoHighLevel keeps its plan list short. Here is the verified breakdown.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 97/mês | Solo digital marketer or a small business owner |
| Ilimitado | US$ 297/mês | Agency plan with unlimited accounts and unlimited contacts |
Preços verificados em julho de 2026.
Teste grátis: Yes. GoHighLevel runs a 14 day free trial on both plans.
Garantia de reembolso: None advertised. The trial is your testing window.
📌 Observação: The Starter plan already includes the CRM, a website builder, and email plus SMS marketing. Swapping several separate subscriptions for one platform is where most of the savings come from.
⚠️ Watch the extras: Email and SMS sending is billed by usage on top of your plan. GoHighLevel also markets an Agency Pro tier at $497/month with full white-label and reseller rights, which is not in our verified pricing data. Budget above the sticker price.
Principais benefícios do GoHighLevel
Here is what pulls agencies onto the platform.
- One tech stack: The GoHighLevel CRM, funnel builder, and email tools replace multiple platforms. That kills most integration headaches.
- Real marketing automation: Automated workflows handle lead follow up by email and SMS without manual work.
- White label platform: The reseller tier lets you rebrand the app and sell GoHighLevel under your own brand.
- Booking and reputation management: Leads book calls themselves, and review requests go out on autopilot.
- Membership sites included: You can host courses and digital products without buying a separate membership platform.
- An AI Employee suite: Voz AI answers calls and conversation AI replies in chat around the clock.
The dashboard below shows how those pieces sit together.
O que nossa equipe observou
Our writer set up a client sub-account and mapped a full sales process. The clip below captures that hands-on time.
The takeaway matched the wider feedback. There are so many features that the first week feels heavy, and GoHighLevel reviews on G2 repeat the same point about the interface.
Prós e contras do GoHighLevel
✅ Prós
- Replaces multiple tools and cuts the monthly bill
- Unlimited accounts and contacts on the $297 plan
- White-label rights let agencies resell the platform
- Responsive support team plus live training and certification
❌ Contras
- Steep learning curve caused by the feature volume
- Usage fees for email and SMS inflate the real cost
- Some users report weaker email deliverability after switching
- A poor fit for e-commerce with heavy product catalogues
Comparação de recursos
Both tools claim to run your entire business from one login. The table below shows where that claim holds up and where it does not.
| Recurso | Kajabi | GoHighLevel |
|---|---|---|
| Starting price | $ 71/mês | US$ 97/mês |
| Teste grátis | ✅ Teste grátis | ✅ Teste grátis por 14 dias |
| Cursos online | ✅ Full course builder | ✅ Basic membership site |
| Construtor de sites | ✅ Páginas ilimitadas | ✅ Funnel-first pages |
| Marketing por e-mail | ✅ | ✅ (usage fees apply) |
| CRM e rastreamento de leads | ❌ Contact records only | ✅ Full pipeline CRM |
| Plataforma de marca branca | ❌ | ✅ Reseller tier |
| Transaction fees | ❌ Nenhum | ❌ None on plan |
| Ideal para | Course creator, coaching business | Marketing agency, client work |
1. Course Creation and Digital Products
Kajabi: This is the reason most people use Kajabi. You get drip scheduling, quizzes, progress tracking, and native video hosting, so you are not stuck embedding YouTube videos. Digital products, a membership site, and coaching programs all sit under the same product menu.
Digital downloads follow the same setup path.
GoHighLevel: Membership areas exist and they work for simple training. There is no drip logic as deep as Kajabi’s, no quiz engine, and the estudante view is plainer. Treat it as a bonus, not a course platform.
2. Website and Landing Page Builder
Kajabi: Kajabi websites cover your entire website, not only sales pages. You get themes, blog posts, and unlimited pages from one intuitive website builder.
GoHighLevel: The drag-and-drop builder is aimed at conversion, not publishing. Agencies build niche specific templates once and then sell websites and funnels to several clients.
⚠️ Aviso: Neither tool matches a dedicated site builder for design control. Kajabi in particular offers limited design flexibility compared with specialist builders.
3. Marketing por e-mail
Kajabi: Broadcasts and sequences are included at every tier with no send-based surcharge. Email campaigns tie directly to course progress, so a student who stalls can trigger a nudge.
GoHighLevel: Email and SMS run side by side, which is stronger for nurturing leads. The catch is billing, since sending is metered on top of your plan.
⚠️ Aviso: Some users report a drop in open rates after moving lists onto GoHighLevel. Warm your domain slowly if you switch.
4. Sales Funnels and Lead Capture
Kajabi: Pre-made pipelines cover the common offers, so funnel building takes minutes. A webinar or free lesson funnel comes ready to edit.
GoHighLevel: This is where it pulls ahead of most funnel builders. You get A/B testing, AI page assistance, and forms that capture leads straight into a pipeline.
5. CRM and Lead Tracking
Kajabi: There is a contact record with purchase history and course progress. It is not a deal pipeline, so a sales team that needs stages will feel boxed in.
GoHighLevel: The CRM capabilities are the strongest part of the product. Drag deals between stages, track leads by source, and log every call in one record, which keeps customer relationships tidy across multiple clients.
6. Booking, Coaching, and Community
Kajabi: Coaching sessions, homework, and check-ins run inside the product itself. The community platform adds events and challenges for your members.
GoHighLevel: Booking is fully automated and ties into reminders and lead follow up. Community features are thinner, so member engagement needs another tool.
7. Analytics and Podcasting
Kajabi: Reports track site visits, revenue, and subscription metrics, and you can bolt on Google Analytics. A private podcast feed is included, which no rival at this price offers.
Podcast hosting sits in the same product area.
GoHighLevel: Reporting leans toward attribution and pipeline value rather than content performance. That suits agencies proving ROI to clients each month.
8. AI Tools
Kajabi: Kajabi AI drafts course outlines, writes newsletters, and transcribes video automatically. It speeds up the blank-page stage of course creation.
GoHighLevel: The AI Employee suite answers phone calls and chat messages day and night. It is aimed at response speed rather than content drafting.
9. White Label and Agency Tools
Kajabi: No white-label option exists. The affiliate program is the closest thing, where partners earn commission through a special link.
GoHighLevel: Rebrand the whole app, set your own prices, and bill clients directly. For digital marketing agencies this is the feature that pays for the subscription.
10. Preços e Custos
Here are both plan lists side by side.
| Nível | Kajabi | GoHighLevel |
|---|---|---|
| Entrada | Kickstarter — $71/month | Plano inicial — US$ 97/mês |
| Meio | Growth — $159/month | Ilimitado — US$ 297/mês |
| Mais alto | Basic — $199/month | ❌ Not in our data |
| Principal | Pro — $319/month | ❌ Not in our data |
Kajabi: Entry cost is lower and there are no send fees or sales cuts. Against separate tools that can pass $600 a month, one bill looks reasonable, though the Basic plan is poor value next to the Growth plan.
GoHighLevel: The $297 tier buys unlimited accounts, so an agency billing five clients gets far more headroom. Just remember the metered messaging charges when you compare against other platforms.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| To sell an online course | Kajabi | Real course builder and drip logic |
| To manage clients for a fee | GoHighLevel | Sub-accounts and white label |
| A pipeline CRM | GoHighLevel | Kajabi has no deal stages |
| O preço de entrada mais baixo | Kajabi | $71 versus $97 per month |
| Podcast and community tools | Kajabi | Both are included in-plan |
| Configuração fácil para iniciantes | Kajabi | Far gentler first week |
💰 Seu orçamento
Kajabi opens at $71/month and never charges you per email sent. GoHighLevel opens at $97/month, and messaging usage lands on top of that.
🔌 Seu conjunto de tecnologias
If you already juggle multiple platforms, GoHighLevel folds most of them into one login. If you only need to publish and collect payments, Kajabi is the shorter path.
📝 What You Actually Sell
Selling your own knowledge points to Kajabi every time. Selling marketing services to other businesses points to GoHighLevel.
🎓 Seu nível de experiência
Beginners get further faster with Kajabi because the setup path is guided. GoHighLevel packs so many advanced features that new users often stall in week one.
🆓 Testes e demonstrações grátis
Run one real offer through each trial rather than clicking around the menus. That is the only way to see whether all the features you are paying for get used.
🛟 Opções de suporte
Both offer support by email and chat, and GoHighLevel adds onboarding calls plus certification. Kajabi reserves 24/7 chat for the Growth and Pro plans only.
Guia de Troca
Already on one of them? Here is what changes if you move.
🔄 Switching from Kajabi to GoHighLevel?
✅ O que você vai ganhar:
- A true pipeline CRM to nurture leads through stages
- SMS alongside email, plus automated booking
- White-label rights, so agencies can charge clients more money
❌ O que você perderá:
- The deeper course builder and quiz tools
- Podcast hosting and the community features
- The Kajabi app that lets students find courses on a phone
📋 Como mudar:
- Export contacts and product data from Kajabi as CSV
- Start the 14-day trial and import your list
- Rebuild your funnel, then warm the sending domain before launch
🔄 Switching from GoHighLevel to Kajabi?
✅ O que você vai ganhar:
- A far better home for online courses and memberships
- Predictable billing with no per-message charges
- A gentler setup that helps you grow your business sooner
❌ O que você perderá:
- Sub-accounts for multiple clients and reselling
- Deal pipelines and reputation management
- Two-way SMS and the AI call answering
📋 Como mudar:
- Export contacts and page copy from your sub-account
- Open a Kajabi trial and rebuild the offer as a product
- Point your domain across once checkout is tested
O que nossa avaliação não abordou
An honest review should admit its edges. We focused on solo creators, coaches, and small agencies, so we did not test large sales teams, custom API work, or bulk reseller billing. Our notes reflect the July 2026 versions of both products. If you run an ecommerce catalogue or a university programme, your priorities will look different from ours.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Kajabi |
| 🚀 Course creation | Kajabi |
| 📣 Email marketing | Kajabi |
| 🎯 CRM and lead tracking | GoHighLevel |
| 👶 Ease of use | Kajabi |
| 🏷️ Agency and white label | GoHighLevel |
| 🔌 Automation depth | GoHighLevel |
| 🏆 Vencedor Geral | Kajabi |
🏆 WINNER: KAJABI
Kajabi wins 4 of the 7 categories we scored.
Ideal para: course creators, coaches, membership owners, and anyone building an online business around their own expertise
Kajabi and GoHighLevel are not really rivals. Kajabi packages your knowledge into products people buy, and tens of thousands of creators have built sustainable businesses that way.
GoHighLevel packages marketing services you sell to other companies. If that is your model, it beats stitching together other marketing tools, and no course platform will replace it.
Kajabi makes the shorter road to a successful online business for most readers here. It costs less to start, and one successful business does not need a deal pipeline on day one.
Mais comparações de Kajabi
Here is how Kajabi lines up against the other names creators shortlist.
Kajabi vs Ensinável
Kajabi vence em: built-in email sequences, no sales cut on any plan, podcast hosting included
O Teachable vence em: cheaper entry tier, simpler dashboard for a first course, faster payout setup
Kajabi vs Thinkific
Kajabi vence em: marketing built into the same login, coaching products, stronger automation
Thinkific vence em: a usable free tier, tidier course player, lower cost for pure teaching
Kajabi vs Escola
Kajabi vence em: full website and funnels, deeper course structure, richer analytics
Skool vence em: flat low price, discussion-first design, gamified member activity
Kajabi vs Círculo
Kajabi vence em: selling and checkout in one place, email broadcasts, product variety
Circle vence em: live spaces, mobile-first discussion, cleaner member profiles
Mais do GoHighLevel em comparação
The most common Alternativas ao GoHighLevel break down like this.
GoHighLevel vence em: flat agency pricing, resale rights, built-in SMS
A HubSpot vence em: reporting depth, app marketplace size, cleaner onboarding
GoHighLevel vs ClickFunnels
GoHighLevel vence em: CRM attached to every funnel, client sub-accounts, appointment booking
O ClickFunnels se destaca em: page templates, checkout polish, a much shorter first day
GoHighLevel vs Keap
GoHighLevel vence em: price per seat, white-label option, page and funnel building
Keap vence com base em: invoicing tools, guided setup, steadier email deliverability
GoHighLevel vs Pipedrive
GoHighLevel vence em: marketing plus CRM together, membership areas, call and chat AI
Pipedrive vence em: pipeline clarity, faster learning, better mobile deal management
Perguntas frequentes
Para que serve o Kajabi?
Kajabi lets you build and sell courses, memberships, coaching, and podcasts from one dashboard. It suits creators who want marketing and checkout attached to their content.
Qual o preço mensal do Kajabi?
Plans run from $71/month on Kickstarter up to $319/month on Pro, with Growth at $159/month and Basic at $199/month. Check the checkout page for current promotions.
A Kajabi cobra alguma taxa de transação?
No. The platform takes no cut of your sales on any plan. You still pay standard card processing fees to your payment provider.
Para que serve o GoHighLevel?
It runs client marketing: a CRM, funnels, booking, and email or SMS follow-up in one login. Agencies use it to serve several businesses at once.
Aprender GoHighLevel é difícil?
Yes, for most beginners. The feature volume makes week one slow, though live training, certification, and onboarding calls shorten the climb considerably.
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