⚡ Veredito rápido:
- Preços: Kajabi starts at $71/month (Kickstarter). Teachable starts at $29/month (Starter).
- Ideal para: Kajabi suits creators running an entire negócios on one platform. Teachable suits people creating online courses on a budget.
- Principal diferença: Kajabi bundles email marketing, sales funnels, a website builder and a community platform. Teachable focuses on course delivery.
- Nossa escolha: Kajabi, rated 4.4 versus 4.2, because you replace several tools with the same platform.
Two creators sell the same online course and earn very different amounts.
The gap usually comes from the course platform underneath them.
Kajabi and Teachable both let you create and sell digital products.
But one wants to run your entire negócios. The other wants to host your course content.
That single difference decides which one fits your own business.
Visão geral
This Kajabi vs Teachable comparison covers pricing, key features, and ease of use.
We also break down who each course platform works best for.
Nossos redatores passaram um tempo experimentando ambas as plataformas.
Essas observações aparecem nas seções "O que nossa equipe notou" abaixo.
Everything else comes from published specs, documentation, and G2 and Trustpilot reviews.
O que é Kajabi?
Kajabi is an all in one platform for selling online courses and digital products.
It has been around since 2010 and now serves creators, coaches and consultants.
One Kajabi account covers your entire website, checkout, and email marketing software.
The company says users have collectively generated over $5 billion through the Kajabi platform.
That works out to roughly $5 million in revenue each day.
Kajabi has helped over 50,000 owners build sustainable businesses selling what they know.
The Kajabi review video below is a closer look at how the dashboard fits together.
🏆 Winner: Kajabi
Run courses, coaching programs and a membership site from one login. No transaction fees on any plan.
Preços do Kajabi
Here is what a Kajabi subscription costs in 2026. Let’s break it down.
| Plano | Preço | Ideal para |
|---|---|---|
| Kickstarter | $ 71/mês | Seu primeiro curso online |
| Básico | US$ 199/mês | Solo creators with core features |
| Crescimento | US$ 159/mês | Scaling a digital business |
| Pró | $ 319/mês | Teams needing Creator Studio |
Preços verificados em julho de 2026.
⚠️ Pricing conflict flagged: Our database lists the Basic plan at $199/month and the Growth plan at $159/month. Other published figures put Basic below Growth, at $149/month billed monthly or $119 billed annually, with Growth at $199 monthly or $159 annually. Confirm the current rate on the checkout page before you buy.
Teste grátis: Yes. Kajabi offers a free trial so you can test the builder before paying.
Garantia de reembolso: Kajabi promotes the trial rather than a refund window. Check the terms shown at checkout.
📌 Observação: Kajabi charges no transaction fees on sales. Your subscription is the only fee Kajabi takes, so you keep all the money left after payment processor charges.
Principais benefícios do Kajabi
Eis o que torna o Kajabi uma opção a ser considerada:
- One bill, not six: Course hosting, an intuitive website builder, funnels and email campaigns share the same platform. Creators report that separate tools for the same jobs can pass $600 per month.
- Kajabi Payments: The built in payments system accepts cards, Apple Pay and Google Pay through one payment gateway.
- Kajabi course builder: Drag-and-drop lessons, quizzes and progress tracking need no code.
- Kajabi AI: The AI course builder drafts outlines and adds automatic video transcriptions.
- Community and coaching: Run a membership site, events and challenges next to your coaching programs.
- Training included: Kajabi University shows you how to use Kajabi from scratch, and the Kajabi Heroes group is widely praised for how freely members share knowledge.
- Marketing built in: Pre-made sales funnels, an affiliate program and analytics support your marketing efforts without extra apps.
O que nossa equipe observou
Nosso escritor set up a Kajabi account and built a small course, a landing page and an email sequence. Here is what stood out from that hands-on time:
The walkthrough below covers the same build from start to finish.
Prós e contras do Kajabi
✅ Kajabi Pros
- No transaction fees on any Kajabi plan
- Courses, coaching, podcasts and memberships run from one login
- Beginner-friendly drag-and-drop builders and templates
- 24/7 support on the Growth and Pro plans
- Artificial intelligence drafts course outlines and transcripts
❌ Kajabi Cons
- An expensive platform for beginners and small budgets
- Design flexibility trails dedicated website builders
- Support replies are sometimes described as generic
- The Basic plan drops the 24/7 live chat that higher tiers include
O que é "ensinável"?
Teachable is a cloud-based course platform built for creating online courses.
It launched in 2014 and was acquired by HotMart in 2020.
Each Teachable account gives you an online escola with its own address.
You upload videos, build a course curriculum, and sell online courses from one dashboard.
It is not a marketplace like Udemy, so nobody promotes your work for you.
The Teachable platform has recorded more than $500 million in course sales.
The Teachable review video below shows how a school is set up.
Runner Up: Teachable
The cheapest way to launch a first online course. Teachable handles VAT and US sales tax for you.
Precificação Ensinável
Teachable offers four paid tiers in 2026.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 29/mês | Testing your first course |
| Construtor | US$ 69/mês | Creators selling multiple courses |
| Crescimento | US$ 139/mês | Avançado reportagem and live chat support |
| Avançado | $ 309/mês | Equipes maiores que precisam de recursos avançados |
Preços verificados em julho de 2026.
Teste grátis: Yes. You can build a school before you pay anything.
Garantia de reembolso: Refunds follow the terms shown at the checkout page.
📌 Observação: Teachable Payments is the native payment processor and works on every tier. It also handles EU and UK VAT plus US sales tax, which few other online course platforms manage natively.
⚠️ Pricing conflict: Our database lists Starter, Builder, Growth and Advanced. Older sources still quote a $39 Basic plan, a $119 Pro tier and a $299 Business plan, plus Teachable’s free plan carrying a $1 and 10% transaction fee. Teachable renamed its tiers and raised prices in 2025, so treat the table above as current.
Principais benefícios do Teachable
Here is where the Teachable software earns its keep.
- Preço de entrada baixo: At $29/month it costs far less than Kajabi. That gap matters when you have no course sales yet.
- Tax compliance handled: Teachable manages global payments, VAT and US sales tax. This saves real administrative hours.
- Simple course builder: Add video, audio, text, PDFs and HTML embeds. You can host all your videos with unlimited bandwidth and unlimited students.
- Certificates and quizzes: Award course completion certificates and run graded quizzes to check understanding.
- Opções de pagamento flexíveis: Sell one-time, subscription or instalment plans through Stripe, PayPal and Apple Pay.
- AI helpers: The AI Course Starter drafts curriculum outlines and the AI Quiz Generator handles assessments.
- You own the relationship: Teachable users keep control of branding, pricing and student dados.
O que nossa equipe observou
Our writer opened a Teachable school and published a short lesson set with a quiz. Here is what stood out:
The clip below follows the same setup inside the editor.
Vantagens e Desvantagens do Teachable
✅ Teachable Pros
- Starts at $29/month, well below Kajabi
- Handles EU and UK VAT plus US sales tax natively
- Simple interface that beginners pick up quickly
- Unlimited video bandwidth for course content
- Active Teachable community and a knowledge base the Teachable team keeps current
❌ Teachable Cons
- Built-in email marketing is basic and often needs an outside tool
- Weak community features for membership-style products
- Customisation is limited next to a full website builder
- Support leans on email ticketing and can be slow
Comparação de recursos
Both tools let you create and sell courses. The difference shows up in everything wrapped around the course.
Creating courses looks similar on both. Here are ten areas that decide the winner.
| Recurso | Kajabi | Ensinável |
|---|---|---|
| Starting price | $ 71/mês | US$ 29/mês |
| Transaction fees | ❌ Nenhum | ❌ None on paid tiers |
| Marketing por e-mail | ✅ Campanhas completas | ✅ Somente básico |
| Construtor de sites | ✅ Páginas ilimitadas | ✅ Sales pages only |
| Funis de vendas | ✅ Pre-made templates | ❌ Needs other platforms |
| Community platform | ✅ Integrado | ❌ Quantidade limitada |
| Completion certificates | ✅ | ✅ |
| VAT and US sales tax | ❌ Manual | ✅ Handled natively |
| Apresentação de podcast | ✅ | ❌ |
| Ideal para | An entire digital business | A lean online school |
1. Course Creation and Curriculum
Kajabi: The Kajabi course builder uses drag-and-drop building blocks for lessons, modules and progress tracking. You can host online courses, coaching programs and digital downloads side by side. No code is needed at any point.
Ensinável: The curriculum editor accepts video, audio, text, images, PDFs and HTML embeds. You can upload videos with unlimited bandwidth or embed YouTube videos instead. You can create courses fast here because the editor does less.
2. Website Builder and Landing Pages
Kajabi: You get an intuitive website builder that covers your entire website, not just a checkout. Create landing pages, blog posts and unlimited pages from one editor. Kajabi websites can replace a separate host altogether.
Ensinável: The sales page builder ships with pre-designed templates for course pages, checkout and thank-you pages. It covers sales pages well. For a full marketing site you will still want another platform.
⚠️ Aviso: Kajabi wins on breadth, not polish. Design flexibility still trails dedicated website builders like Fluxo de Web or Squarespace.
3. Digital Products and Design Options
Kajabi: Sell ebooks, templates and files as standalone digital products. Each one gets its own offer, sales page and checkout. That flexibility suits a coaching business selling more than one thing.
Ensinável: Design templates keep every Teachable school looking tidy without design work. The trade-off is limited customisation. Creators who want a distinct brand often outgrow the templates.
4. Email Marketing and Campaigns
Kajabi: Broadcasts, sequences and segmentation are built in. You can trigger email campaigns from purchases, email opt ins or lesson progress. For most creators this removes a separate email marketing software bill.
Ensinável: Email here is basic. It sends announcements to students in a specific course and little more. Most Teachable users connect Mailchimp or ConvertKit through Teachable integrations and Zapier.
5. Sales Funnels and Automation
Kajabi: Pre-made sales funnels cover webinars, free courses and product launches. Automations fire actions when a trigger happens, so marketing campaigns run unattended. An affiliate program lets partners promote you through a special link.
Ensinável: Custom content blocks, coupons and order bumps help lift average order value. Affiliate marketing arrives on higher tiers. Anything resembling a real funnel needs outside marketing tools.
6. Content Delivery and Student Milestones
Kajabi: The Personal Coach product type runs one-to-one coaching services with scheduling and check-ins. Students find courses through the Kajabi app and keep progress in sync across dispositivos.
Ensinável: You can create milestones that mark progress and drip course content on a schedule after enrolment. Course completion certificates are issued automatically. Graded quizzes and creating quizzes for each module are straightforward, though the pergunta types are limited.
7. Análise e Relatórios
Kajabi: Dashboards track website visits, revenue, subscription metrics and offer performance. You can connect Google Analytics for deeper traffic data. This is where a growing digital business spots what drives more sales.
Ensinável: Reports cover new signups, revenue, enrolments and how Teachable courses perform on quizzes. Advanced reporting on sales performance and student data arrives on the Growth plan. Depth is thinner than Kajabi offers.
8. Recursos de IA
Kajabi: Kajabi AI drafts course outlines, writes newsletters and generates automatic video transcriptions. The AI-powered newsletter tool turns a lesson into an email in a few clicks.
Ensinável: The AI Course Starter builds a curriculum outline from a topic. The AI Quiz Generator writes assessment questions from your lesson. Both are useful, though narrower than Kajabi AI.
9. Podcasts and Community
Kajabi: Private podcasts sit alongside a membership site with events and challenges. Kajabi makes this a native product type rather than an add-on. Kajabi University and the Heroes group offer support while you set it up.
Ensinável: Community features exist but stay basic. There is no podcast hosting. Running an engaged membership on this platform usually means paying for Círculo or Skool as well.
⚠️ Aviso: Teachable is not a full learning management system. It covers hosting and delivery, not compliance training or enterprise reporting.
10. Preços e Custos
Here are both plan ranges side by side.
| Nível | Kajabi | Ensinável |
|---|---|---|
| Entrada | Kickstarter $71/month | Plano inicial: US$ 29/mês |
| Meio | Basic $199/month | Construtor $69/mês |
| Escala | Growth $159/month | Crescimento de US$ 139/mês |
| Principal | Pro $319/month | Avançado $309/mês |
Kajabi: Entry costs $42 more per month than Teachable. The maths changes once you count the email marketing, funnel and hosting bills it absorbs. Creators replacing several tools often find the combined cost of separate apps runs past $600 monthly.
Ensinável: Cheaper at every tier, and the gap is widest in the middle. Builder at $69/month undercuts Kajabi Basic by $130. If you only need course hosting, that saving is real rather than theoretical.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| The lowest monthly cost | Ensinável | $42 cheaper at entry |
| Marketing por e-mail integrado | Kajabi | Full campaigns, no extra bill |
| VAT and sales tax handled | Ensinável | Native tax compliance |
| A membership or community | Kajabi | Native community platform |
| To run an entire website | Kajabi | Unlimited pages and blog posts |
| To launch this weekend | Ensinável | Fewer settings to learn |
💰 Seu orçamento
Teachable costs less every month at every tier. Kajabi only wins on price once it replaces tools you already pay for.
🔌 Seu conjunto de tecnologias
Already happy with ConvertKit and Webflow? Teachable slots in beside them. Starting from nothing? Kajabi lets you skip that shopping list entirely.
📝 What You Sell
Selling one flagship course points to Teachable. Selling courses, coaching and a membership from the same platform points to Kajabi.
🎓 Seu nível de experiência
Teachable has fewer moving parts, so a first-time course creator ships sooner. Kajabi rewards people willing to learn a bigger toolset.
🆓 Testes e demonstrações grátis
Both offer a trial, so build one real module in each before you commit. Test the checkout page and the mobile view specifically.
🛟 Opções de suporte
Kajabi runs 24/7 support on the Growth and Pro plans. Teachable customer support leans on email ticketing, with live chat higher up the ladder.
Guia de Troca
Already on one of them? Here is what changes if you move.
🔄 Switching from Kajabi to Teachable?
✅ O que você vai ganhar:
- A much smaller monthly bill
- VAT and US sales tax handled for you
- A simpler dashboard with less to configure
❌ O que você perderá:
- Built-in email marketing and sales funnels
- Your website, blog posts and landing pages
- Podcast hosting and the community platform
📋 Como mudar:
- Export your contacts and download all your videos from Kajabi
- Open a Teachable account and rebuild the course curriculum
- Move email to a separate tool, then redirect your old sales pages
🔄 Switching from Teachable to Kajabi?
✅ O que você vai ganhar:
- Email campaigns and automations without another subscription
- A real website builder for landing pages and blog posts
- Memberships, private podcasts and a community in one place
❌ O que você perderá:
- Native VAT and US sales tax compliance
- The lower monthly price at every tier
- A simpler editor with fewer settings to manage
📋 Como mudar:
- Export students and revenue records from your Teachable school
- Rebuild lessons in the Kajabi course builder and import contacts
- Rebuild your checkout, then cancel the tools Kajabi replaces
O que nossa avaliação não abordou
This comparison focused on solo creators and small teams using these online learning platforms. We did not test bulk licensing, single sign-on or course compliance features used by corporate training buyers. Migration of very large catalogues with tens of thousands of students sits outside what we checked. Our notes reflect the July 2026 versions of both platforms, and pricing on either side can change without notice.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Ensinável |
| 🚀 Criação de Cursos | Gravata |
| 📧 Marketing por e-mail | Kajabi |
| 🌐 Website Builder | Kajabi |
| 👶 Facilidade de uso | Ensinável |
| 📊 Análises | Kajabi |
| 👥 Community Tools | Kajabi |
| 🏆 Vencedor Geral | Kajabi |
🏆 WINNER: KAJABI
Kajabi wins 4 of 7 categories, with one tie.
Ideal para: Course creators building a digital business, coaches selling programs, and anyone who wants marketing and hosting on one bill.
These two products are not really competing for the same buyer. Teachable sells course hosting. Kajabi sells the machinery around the course.
Teachable is the better pick if you are testing an idea or launching your first online course. It is cheaper, faster to learn, and it handles tax paperwork that trips up new sellers.
Kajabi earns the higher rating because it removes the tool sprawl that slows creators down. If you want to grow your business past one course, it is the stronger foundation for a successful online business. A successful business needs room to add products without changing tools.
Mais comparações de Kajabi
Here is how Kajabi lands against other platforms creators shortlist.
Kajabi vence em: Native email campaigns, pre-built sales funnels, and podcast hosting Thinkific has no answer to.
Thinkific vence em: A usable free tier, lower monthly cost, and a cleaner course creation flow for people who only teach.
Kajabi vs Escola
Kajabi vence em: A real website builder, deeper analytics, and product types beyond courses such as coaching and downloads.
Skool vence em: Flat cheap pricing, a gamified feed that keeps members active daily, and setup measured in minutes.
Kajabi vs Redes Poderosas
Kajabi vence em: Selling and checkout tools, email automação, and running an entire website rather than a community alone.
A Mighty Networks vence em: Member discovery, richer discussion spaces, and native live events for community-first brands.
Kajabi vs GoHighLevel
Kajabi vence em: Course delivery quality, the student mobile app, and a far gentler learning curve for solo creators.
GoHighLevel vence em: CRM depth, SMS and call tracking, and agency features for managing many client accounts at once.
Mais do Teachable em comparação
Teachable competes with a different shortlist. Here is how it holds up.
O Teachable vence em: Native tax handling for VAT and US sales tax, instalment payment options, and a faster path to a live sales page.
Thinkific vence em: Deeper theme customisation, a free plan for testing, and lower fees that pull cost-conscious professores across.
Ensinável vs. LearnWorlds
O Teachable vence em: Simpler onboarding, cheaper entry pricing, and less admin for creators who just want to publish.
LearnWorlds vence em: Interactive video, proper learning management system reporting, and white-label apps for training providers.
O Teachable vence em: Structured course content, graded assessments, and certificates that Circle treats as an afterthought.
Circle vence em: Live discussion, member engagement, and spaces designed for ongoing conversation rather than one-off online classes.
Perguntas frequentes
Qual o valor da assinatura mensal do Kajabi?
Plans run from $71 to $319 monthly in our database. Kickstarter suits a first launch, while Pro fits teams. Annual billing lowers the effective rate.
Qual a porcentagem que a Teachable fica?
Current paid tiers carry no percentage cut of course sales. You still pay standard processing fees. Older entry plans once charged 5%, which is why confusion persists.
O Kajabi é bom para assinaturas?
Yes. Memberships are a native product type with events, challenges and drip access. Recurring billing and the mobile app make it stronger than most course tools.
Será que as pessoas realmente ganham dinheiro com o Teachable?
Yes. The platform has recorded over $500 million in course sales since 2014. Earnings depend on your audience, since Teachable does no marketing for you.
Para que serve o Kajabi?
Running a whole online business from one login. It suits a course creator who also sends email, hosts a community and sells coaching alongside courses.
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