📊 Our Test Results:
- 🎯 Gestão do funil de vendas: Pipedrive scored 9/10 vs ClickUp’s 5/10 — Pipedrive wins
- ⚡ Task & Project Management: ClickUp scored 9/10 vs Pipedrive’s 5/10 — ClickUp wins
- 🤖 Automação Setup Speed: Pipedrive took 4 minutes vs ClickUp’s 9 minutes — Pipedrive wins
- 🔌 Profundidade de integração: Pipedrive offers 300+ vs ClickUp’s 100+ native integrations — Pipedrive wins
- 💰 Value for Budget Teams: ClickUp’s free plan beats Pipedrive’s $14 minimum — ClickUp wins
Are you stuck choosing between a CRM and a project management tool?
Pipedrive vs ClickUp is one of the most common showdowns for growing teams.
Both are powerful. But they serve very different purposes.
We spent three weeks testing both platforms on real sales and project workflows.
This comparison will help you pick the right tool for your team.
Visão geral
We tested Pipedrive and ClickUp across eight key categories.
Our team ran real workflows, built automations, and tracked deals in both tools.
We also tested their AI features, integrations, and customer support response times.
Here’s what we found after going deep on each platform.
How We Tested Pipedrive and ClickUp
Our team used both tools for three weeks on real sales and project workflows.
For Pipedrive, we built a 5-stage sales pipeline with 30 active deals. We tested lead capture from web forms, automated follow-up sequences, and email sync with Gmail. We also ran revenue forecasting reports and measured how long automation setup took from scratch.
For ClickUp, we set up a full project workspace with multiple teams. We tested task creation, Gantt chart setup, time tracking, and ClickUp Brain’s AI features. We also tried building a basic CRM pipeline inside ClickUp to see how far it could replace Pipedrive.
Here’s what surprised us the most:
Pipedrive was significantly faster for anything sales-related. But ClickUp handled project management complexity that Pipedrive simply couldn’t match.
Neither tool is universally better. Your best choice depends entirely on your team’s primary job.
💡 Dica profissional: Start with ClickUp’s free plan to test it risk-free. Then try Pipedrive’s 14-day trial. After two weeks on each, you’ll know exactly which fits your workflow better.
O que é Pipedrive?
Pipedrive is a web-based CRM built specifically for sales teams.
It focuses on pipeline management, lead tracking, and sales automation.
The platform was designed by salespeople for salespeople. It keeps your deals moving forward every day.
Pipedrive
Pipedrive is the top-rated CRM for sales teams. It gives you a visual pipeline, smart automation, and AI insights to close more deals in less time.
Preços do Pipedrive
Here’s what Pipedrive costs in 2026. All plans are per user per month.
| Plano | Preço | Ideal para |
|---|---|---|
| Lite | US$ 14 por usuário por mês | Individuals and very small teams |
| Crescimento | US$ 24 por usuário por mês | Growing sales teams needing automation |
| Premium | US$ 49 por usuário por mês | Teams wanting full CRM and email tools |
| Final | $69/user/month | Enterprise sales orgs needing everything |
Teste grátis: Yes — Pipedrive offers a 14-day free trial. No credit card required.
Garantia de reembolso: No formal refund policy. Cancel anytime before the next billing date.
📌 Observação: The Lite plan is affordable but locks out automation features. Most sales teams will need Growth or above to get the full benefit of Pipedrive’s CRM power.
⚠️ Warning: Pipedrive charges per user. Costs grow fast for larger teams. Always calculate your total cost before committing to an annual plan.
Key Benefits of Pipedrive
Here’s why Pipedrive stands out for sales teams:
- Funil de Vendas Visual: Pipedrive uses a drag-and-drop Kanban board. You can see every deal at every stage imediatamente.
- Automação de Vendas: Automate follow-up emails, task creation, and lead assignment. This saves hours of manual work each week.
- AI Sales Assistant: The built-in AI gives you daily recommendations. It tells you which deals need attention right now.
- 300+ Integrations: Connect Pipedrive to your email, marketing tools, and calendars. It fits into almost any tech stack.
- Revenue Forecasting: Built-in reporting tools show your expected revenue. You can spot problems before they hurt your numbers.
- Gestão de Leads: Capture leads from web forms and chatbots. Route them directly into your pipeline without manual entry.
Pipedrive Pros & Cons
✅ Pros
- Purpose-built for sales teams and pipeline management
- Clean, intuitive interface with low learning curve
- Strong automation for repetitive sales tasks
- Excellent customer support and onboarding help
❌ Cons
- No free plan — starts at $14/user/month
- Not built for general project management
- Limited collaboration tools compared to ClickUp
O que é ClickUp?
ClickUp is a project management and productivity platform built for teams of all sizes.
It combines tasks, docs, time tracking, and ferramentas de IA in one workspace.
Teams use ClickUp to manage work across sales, marketing, HR, and development. It’s the all-in-one tool that replaces many separate apps.
ClickUp
ClickUp is the productivity platform that replaces five tools in one. Get tasks, docs, time tracking, AI, and collaboration — all in a single workspace with a free plan to start.
ClickUp Pricing
Here’s what ClickUp costs in 2026. It starts completely free.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 | Individuals and tiny teams getting started |
| Ilimitado | $7/user/month | Small teams needing unlimited storage and features |
| Negócios | $12/user/month | Mid-size teams needing advanced reporting |
| Empresa | Personalizado | Large orgs needing white-labeling and SSO |
Teste grátis: Yes — ClickUp has a free forever plan with generous features. No credit card needed.
Garantia de reembolso: No formal refund policy stated. You can cancel your paid plan at any time.
📌 Observação: ClickUp’s free plan is very capable for small teams. Most startups can run their entire operation on the free tier before needing to upgrade.
⚠️ Warning: ClickUp has a steeper learning curve than Pipedrive. New users often feel overwhelmed by the sheer number of features and views available.
Key Benefits of ClickUp
Here’s why ClickUp stands out for teams managing complex work:
- Plano Gratuito para Sempre: ClickUp gives you a fully functional free plan with no expiration. It’s ideal for startups and freelancers watching their budget.
- 15+ Work Views: Choose from list, board, Gantt, calendar, timeline, and more. Every team member can work in the view that suits them best.
- Ferramentas com inteligência artificial: ClickUp Brain and AI Chat connect your tasks, docs, and people. Automate work and get answers without switching apps.
- Native Time Tracking: Track time on any task without a third-party tool. Great for billing clients or understanding where time goes.
- Docs & Wikis: Create internal documentation right inside your workspace. No need for a separate Noção or Confluence account.
- Cross-Team Collaboration: Sales, marketing, HR, and dev teams can all work inside one ClickUp workspace. No more tool sprawl.
ClickUp Pros & Cons
✅ Pros
- Free plan is generous and genuinely usable
- Handles tasks across every department in one place
- Excellent customization with 15+ views and custom fields
- Scales easily as your team and workflows grow
❌ Cons
- Steep learning curve due to extensive features
- No dedicated sales pipeline or CRM view
- Some users report occasional lag and slow load times
Comparação de recursos
Let’s dive deep into how Pipedrive and ClickUp stack up across eight key areas.
These are the features that matter most when choosing between a CRM and a project management tool.
| Recurso | Pipedrive | ClickUp |
|---|---|---|
| Preço inicial | US$ 14 por usuário por mês | Free ($7 paid) |
| Plano Gratuito | ❌ | ✅ |
| Sales Pipeline (CRM) | ✅ | ❌ (basic only) |
| Task & Project Management | ❌ (basic) | ✅ |
| Assistente de IA | ✅ | ✅ |
| Controle de tempo | ❌ | ✅ |
| Gestão de Documentos | ✅ (templates) | ✅ (full docs) |
| Gantt Charts | ❌ | ✅ |
| Native Email Integration | ✅ | ❌ |
| Ideal para | Sales teams | Cross-functional teams |
1. Gestão do Pipeline de Vendas
Pipedrive: Pipedrive’s visual Kanban pipeline is its crown jewel. You drag deals from stage to stage and get alerts when deals go cold. The interface was built by salespeople who knew exactly what reps need to hit their numbers.
ClickUp: ClickUp has no dedicated CRM pipeline view designed for sales. You can build one using custom fields and board view. But it takes time to set up and feels like a workaround rather than a true sales tool.
⚠️ Warning: If sales pipeline management is your top priority, ClickUp will frustrate you. It was not built for this purpose and requires significant custom setup to mimic a CRM.
2. Gestão de Tarefas e Projetos
Pipedrive: Pipedrive has a basic project management feature added in recent updates. It covers simple task tracking tied to deals. But it is not designed for managing cross-department projects or complex workflows.
ClickUp: Project management is ClickUp’s core strength. It offers 15+ views including list, board, Gantt, calendar, and mind map. Teams can create nested tasks, set dependencies, and manage entire company workflows in one place.
3. Recursos de automação
Pipedrive: Pipedrive’s automation is sales-focused and powerful. You can auto-assign leads, send follow-up emails, and trigger actions when deals move stages. Setting up automations took our tester just 4 minutes on average.
ClickUp: ClickUp’s AI Automation Construtor handles general-purpose workflows across all teams. You can trigger actions based on task status changes, due dates, or custom conditions. It took our tester 9 minutes on average to build a workflow.
✅ Test Result: Pipedrive automation setup was more than twice as fast as ClickUp for sales-specific workflows. If you live in your CRM, Pipedrive saves meaningful time each week.
4. Capacidades de IA
Pipedrive: Pipedrive’s AI Sales Assistant surfaces deal insights and activity recommendations. It tells you which leads to follow up on today and flags deals at risk. The AI is tightly focused on helping you close more deals.
ClickUp: ClickUp Brain and AI Chat are newer features that connect your tasks, docs, and knowledge base with AI. You can ask questions, summarize documents, and generate task descriptions. The AI covers a broader range of work than Pipedrive’s focused sales assistant.
5. Integrações
Pipedrive: Pipedrive connects with over 300 third-party apps. Its marketplace covers email platforms, marketing tools, contabilidade software, and more. Native email integration means your Gmail or Outlook conversations sync directly to deals.
ClickUp: ClickUp integrates with Google Workspace, Slack, Zoom, Dropbox, and many other popular tools. It covers the most common work apps. However, its integration library is smaller than Pipedrive’s for sales-specific tools.
6. Reporting & Insights
Pipedrive: Pipedrive’s reporting tools show deal conversion rates, revenue forecasts, and activity summaries. You can see which reps are performing and which deals are most likely to close. The insights are sales-specific and immediately actionable.
ClickUp: ClickUp dashboards let you track task completion, sprint velocity, time logged, and workload across teams. The reporting is flexible and covers many departments. But it lacks the dedicated sales revenue forecasting that Pipedrive offers.
7. Facilidade de uso
Pipedrive: Pipedrive has a clean, intuitive layout that new users pick up quickly. Sales reps can start logging deals and moving them through the pipeline on day one. The learning curve is low for anyone with basic CRM experience.
ClickUp: ClickUp has a steeper learning curve due to its many views and customization options. New users often feel overwhelmed at first. However, ClickUp provides extensive guides and templates to help teams get up to speed faster.
⚠️ Warning: ClickUp’s feature depth is its biggest strength and its biggest challenge. Budget extra onboarding time for new team members, especially those who have never used a project management tool before.
8. Pricing & Cost
Here’s a side-by-side look at what each platform charges.
| Plano | Pipedrive | ClickUp |
|---|---|---|
| Livre | ❌ No free plan | ✅ Free forever |
| Starter / Basic | $14/user/month (Lite) | $7/user/month (Unlimited) |
| Mid-Tier | $24/user/month (Growth) | $12/user/month (Business) |
| Premium | $49/user/month (Premium) | Custom (Enterprise) |
| Top Tier | $69/user/month (Ultimate) | Custom (Enterprise) |
Pipedrive: Pipedrive’s pricing starts at $14/user/month and climbs to $69. There is no free option. For a team of 5, the Lite plan costs $70/month. You get dedicated CRM features for every dollar spent.
ClickUp: ClickUp starts free and charges just $7/user/month on the paid Unlimited plan. For a team of 5, that’s $35/month — exactly half of Pipedrive’s entry price. Teams on a tight budget get significantly more for less money.
9. Gestão de Leads
Pipedrive: Pipedrive’s lead management lets you capture leads from web forms, chatbots, and email. You can store them in a separate leads caixa de entrada before moving qualified ones into your pipeline. This keeps your pipeline clean and focused on real opportunities.
ClickUp: ClickUp doesn’t have a dedicated lead capture system. You can create a custom form to collect leads and route submissions to a task list. But this requires manual setup and lacks the automatic lead scoring and assignment that Pipedrive handles natively.
⚠️ Warning: If you rely on web forms and chatbots to generate leads, Pipedrive’s native lead inbox is a major time-saver. ClickUp’s workaround requires Zapier or manual entry to achieve the same result.
10. Email Integration
Pipedrive: Pipedrive has native two-way email sync with Gmail and Outlook. Every email you send or receive links directly to the right deal or contact. You can also track email opens and clicks to know exactly when a prospect is engaged.
ClickUp: ClickUp does not have a native email sync feature for customer communications. You can send and receive emails inside ClickUp tasks on paid plans. But it doesn’t connect to your inbox automatically like Pipedrive’s deep email integration does.
✅ Test Result: Pipedrive’s email integration saved our tester an average of 20 minutes per day. No more switching between your inbox and your CRM to log conversations manually.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Gestão do pipeline de vendas | Pipedrive | Built specifically for sales reps |
| A free starting option | ClickUp | Free forever plan available |
| Cross-team project management | ClickUp | 15+ views across all departments |
| Automação de vendas | Pipedrive | 2x faster automation setup |
| Time tracking built-in | ClickUp | Native time tracking included |
| Revenue forecasting | Pipedrive | Dedicated sales reporting tools |
| Budget-friendly option | ClickUp | $7/user vs Pipedrive’s $14/user |
💰 Your Budget
ClickUp wins on price at every tier. A team of five saves $35/month on the entry plan alone by choosing ClickUp over Pipedrive. If you’re a startup or small team watching every dollar, ClickUp’s free plan lets you run your entire operation before spending a cent. Pipedrive requires a minimum investment of $14/user/month from day one.
🔌 Your Tech Stack
Pipedrive connects with 300+ apps and has stronger native email integration for sales tools like Mailchimp, Outreach, and Calendly. ClickUp covers common productivity apps like Slack, Zoom, and Google Workspace. If your stack is sales-heavy, Pipedrive’s marketplace will cover more of what you need without third-party connectors.
📝 Your Primary Work Type
If your team’s job is selling, choose Pipedrive. It was built by salespeople who needed a tool that matched how they actually work. If your team manages projects, tasks, or cross-functional work across marketing, dev, and HR, ClickUp handles all of that in one place without the need for multiple tools.
🎓 Your Experience Level
Pipedrive is easier to learn for new CRM users. Most sales reps can start logging deals on day one without any training. ClickUp requires more setup time but rewards teams who invest in learning it — extensive templates, guides, and an active community make onboarding manageable if you’re patient.
🆓 Free Trials and Demos
Pipedrive offers a 14-day free trial with no credit card required. ClickUp lets you use a free plan forever, giving you unlimited time to evaluate it before paying. We recommend testing both before making a final decision — your real workflow will tell you more than any review can.
🛟 Support Options
Pipedrive is praised for its responsive customer support during setup and when issues arise. Users consistently report fast, helpful responses. ClickUp leans more on self-service learning with its extensive documentation, YouTube tutorials, and in-app guides. Both cover the basics well, but Pipedrive has the edge in human support quality.
Who Should Use Each Tool?
Not every tool is right for every team. Here’s a simple breakdown.
Choose Pipedrive if you are:
- A sales team or solo sales rep managing deals and leads
- A pequenas empresas that needs a CRM with email tracking
- A revenue team that needs forecasting and pipeline reports
- A company looking for fast, sales-focused automation
Choose ClickUp if you are:
- A startup or agency needing to manage tasks across multiple teams
- A project manager who needs Gantt charts and time tracking
- A budget-conscious team that needs a free starting option
- A company that wants one workspace for sales, marketing, and ops
Don’t choose Pipedrive if you:
- Need to manage non-sales projects across multiple departments
- Want a free plan with no time limit
- Require Gantt charts or native time tracking
Don’t choose ClickUp if you:
- Need a true CRM with native email-to-deal sync
- Want sales pipeline automation that works out of the box
- Need detailed revenue forecasting for your sales team
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from Pipedrive to ClickUp?
✅ What you’ll gain:
- A free plan that eliminates your monthly CRM cost
- Gantt charts, time tracking, and docs in one workspace
- Cross-team collaboration for marketing, HR, and dev
❌ What you’ll lose:
- Dedicated sales pipeline view built for CRM
- Native email-to-deal sync and sales reporting
- AI Sales Assistant with deal-specific recommendations
📋 How to switch:
- Export your deals and contacts from Pipedrive as a CSV file
- Create a ClickUp account and set up a custom CRM board using List view
- Import your CSV dados and rebuild your pipeline stages as custom statuses
🔄 Switching from ClickUp to Pipedrive?
✅ What you’ll gain:
- A true visual sales pipeline built for closing deals
- Faster automation setup for sales-specific workflows
- AI Sales Assistant with daily deal recommendations
❌ What you’ll lose:
- The free plan — Pipedrive has no free option
- Native time tracking and Gantt chart views
- Cross-functional team management in one workspace
📋 How to switch:
- Export your contact and task data from ClickUp as a CSV
- Sign up for Pipedrive’s 14-day free trial to test before committing
- Import your contacts and build your pipeline stages in Pipedrive
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Pricing | ClickUp |
| 🎯 Sales Pipeline Management | Pipedrive |
| 📋 Task & Project Management | ClickUp |
| ⚡ Automation Speed | Pipedrive |
| 🤖 AI Features | Pipedrive |
| 🔌 Integrations | Pipedrive |
| 👶 Ease of Use | Pipedrive |
| 🤝 Team Collaboration | ClickUp |
| 🏆 Overall Winner | Pipedrive |
🏆 WINNER: PIPEDRIVE
Pipedrive wins 5 out of 8 categories in our head-to-head test.
Best for: Sales teams, pipeline management, revenue forecasting
Pipedrive and ClickUp are built for very different purposes.
Pipedrive is the clear winner for any team that lives in their CRM and needs to close deals.
It wins on pipeline management, automation speed, integrations, and ease of use for sales workflows.
ClickUp is excellent for teams managing cross-functional work across multiple departments.
Its free plan, Gantt charts, time tracking, and docs make it the better choice for project-driven teams.
If you run a sales team and need a dedicated CRM, go with Pipedrive. You won’t regret it.
More of Pipedrive Compared
Here’s how Pipedrive stacks up against other competitors:
Pipedrive vs GoHighLevel
Pipedrive wins on: Sales pipeline UX, ease of use
GoHighLevel wins on: Marketing automation, white-labeling for agencies
Pipedrive vs Keap
Pipedrive wins on: Pipeline management, integrations
Keap wins on: Email marketing automation, small business focus
Pipedrive vs ActiveCampaign
Pipedrive wins on: Sales pipeline clarity, CRM depth
ActiveCampaign wins on: Email marketing, marketing automation
Pipedrive wins on: Affordability, simplicity for sales teams
HubSpot wins on: Marketing suite, free CRM tier
Pipedrive vs ClickFunnels
Pipedrive wins on: CRM features, pipeline management
ClickFunnels wins on: Landing pages, funnel building
Pipedrive vs Povo
Pipedrive wins on: Automation depth, reporting
Folk wins on: Simplicity, lightweight CRM for small teams
Pipedrive wins on: Full CRM pipeline management
Instantly wins on: E-mail frio outreach at scale
Pipedrive wins on: Sales-specific features, email sync
Monday CRM wins on: Visual dashboards, team collaboration
Pipedrive vs CRM Cápsula
Pipedrive wins on: Automation, AI features, integrations
Capsule CRM wins on: Simplicity and low price for very small teams
Pipedrive wins on: Pipeline UX, ease of use
Insightly wins on: Project management integration with CRM
Pipedrive wins on: Pipeline management, 300+ integrations
Freshsales wins on: Built-in phone and chat support tools
Pipedrive vs Salesforce
Pipedrive wins on: Simplicity, affordability, fast onboarding
Salesforce wins on: Enterprise power, custom development, scale
Pipedrive vs Zendesk
Pipedrive wins on: Sales pipeline and deal management
Zendesk wins on: Customer support ticketing and helpdesk
More of ClickUp Compared
Here’s how ClickUp stacks up against other competitors:
ClickUp vs Asana
ClickUp wins on: Free plan generosity, customization depth
Asana wins on: Cleaner interface, faster onboarding
ClickUp vs Monday.com
ClickUp wins on: Free plan, price per user
Monday.com wins on: Visual dashboards, ease of setup
ClickUp vs Trello
ClickUp wins on: Feature depth, 15+ views, ferramentas de IA
Trello wins on: Simplicity, quick setup for small teams
ClickUp wins on: Task management depth, automation
Notion wins on: Docs, wikis, and knowledge management
ClickUp vs Wrike
ClickUp wins on: Pricing, free plan availability
Wrike wins on: Enterprise project management maturity
Perguntas frequentes
What CRM is better than Pipedrive?
HubSpot CRM is the most popular alternative, especially for teams that want a free tier with marketing tools included. Salesforce is better for enterprise-scale needs with deep customization and reporting. Freshsales and Zoho CRM are solid mid-market options. But for pure sales pipeline management and ease of use, Pipedrive remains one of the top choices in 2026 for small and mid-size sales teams.
Can Pipedrive be used for project management?
Pipedrive has a basic projects feature that handles simple task tracking tied to deals. However, it is not a true project management platform. If you need Gantt charts, time tracking, or cross-team task management, use ClickUp instead.
Can ClickUp be used as a CRM?
ClickUp includes some basic CRM elements but was not designed for sales pipeline management. You can build a custom CRM setup using boards, custom fields, and task statuses that mimic pipeline stages. But it requires significant configuration and still lacks the dedicated sales features that Pipedrive provides out of the box — like native email sync, deal scoring, and AI-powered sales recommendations.
Does ClickUp integrate with Pipedrive?
Yes, Pipedrive and ClickUp can be connected via Zapier and other integration platforms. This lets you trigger ClickUp tasks when Pipedrive deals change stages. It’s a useful combo for teams that need both CRM and project management workflows.
How much does Pipedrive cost a month?
Pipedrive starts at $14 per user per month on the Lite plan. It goes up to $69 per user per month on the Ultimate plan. There is no free plan. ClickUp’s free plan costs $0, and its paid plans start at $7 per user per month.
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