⚡ Veredito rápido:
- Preços: SpyFu starts at $29/mo vs Moz at $39/mo
- Ideal para: SpyFu for competitor research and PPC analysis, Moz for domain authority tracking and site audits
- Principal diferença: SpyFu focuses on competitor keyword spying and Google Ads data, while Moz focuses on link metrics and on-page SEO grading
- Nossa escolha: SpyFu for most users — it costs less and gives you deeper competitor intelligence
Moz and SpyFu both promise to improve your search engine rankings.
Mas eles seguem caminhos muito diferentes para chegar lá.
Moz built its reputation on domain authority and link data.
SpyFu made its name by letting you spy on competitor keywords.
This comparison breaks down pricing, features, and use cases.
By the end, you’ll know which SEO tool fits your workflow.
Visão geral
This Moz vs SpyFu comparison covers pricing, keyword research, rank tracking, and backlink analysis.
We also break down who each SEO tool works best for.
Nossas fontes incluem especificações publicadas, documentação oficial e análises do G2.
Both tools have Personal Experience blocks from our writers below.
O que é Moz?
Moz is an all-in-one SEO software suite for improving search engine visibility.
It helps SEO professionals track keyword rankings and audit websites across search engines.
Moz Pro includes Moz tools like Keyword Explorer, Moz Link Explorer, and Rank Tracker.
A plataforma é conhecida por criar a métrica de Autoridade de Domínio, utilizada em todo o setor de SEO.
SEO experts and beginners alike use Moz data to track search rankings and improve seo performance.
Moz
Moz Pro gives you keyword research, site audits, and backlink analysis in one dashboard. The free MozBar extension shows SEO data right in your browser.
Preços da Moz
Here’s what Moz costs in 2026. The Starter plan is the cheapest entry point.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 39/mês | Freelancers e pequenos projetos |
| Padrão | US$ 79/mês | Growing businesses and bloggers |
| Médio | US$ 143/mês | Agências que atendem vários clientes |
| Grande | US$ 239/mês | Enterprise teams with large sites |
Preços verificados em abril de 2026.
Teste grátis: Moz offers a 30-day free trial with no credit card required for the Standard plan.
Garantia de reembolso: Moz does not advertise a money-back guarantee, but you can cancel anytime during the free trial.
📌 Observação: The Moz plan at $39/month (Starter) is cheaper than Semrush and Ahrefs entry tiers. Moz pricing includes custom reports and Moz API access, which helps with large scale seo projects. The free MozBar extension also gives you basic link metrics and serp data at no cost.
⚠️ Aviso: Moz’s keyword research limits are more restrictive on lower plans. If you need large-scale keyword data, you may need the Medium or Large plan.
Principais benefícios do Moz
Here’s what makes Moz worth considering:
- Autoridade de domínio: Moz created the DA metric and brand authority score that the entire SEO industry uses. It’s a quick way to gauge any website’s ranking potential and key seo metrics.
- Explorador de links: The link index covers 44.8 trillion links including external links and inbound links. You can check backlink profiles, spam scores, and linking domains in one place for link research.
- Ferramentas gratuitas: MozBar is a free Chrome extension that shows page authority and domain authority directly in search engine results. Moz offers free tools that most other seo tools charge for.
- Explorador de palavras-chave: Find keyword ideas and keyword suggestions with search volume, difficulty scores, and organic click-through rates. The tool also shows related keywords and keyword data for content strategy planning.
- Auditoria do local: The site crawl tool checks for broken links, crawl errors, and on page issues that hurt your SEO health. Regular site audits help your site performs better in search engines.
- Recursos educacionais: Moz Academy and Whiteboard Friday videos teach you how to use SEO data the right way. These resources help you rank higher and improve your content optimization.
O que nossa equipe observou
Nosso escritor signed up for Moz Pro and spent several days exploring the platform. Here’s what stood out:
Prós e contras do Moz
✅ Prós
- Domain Authority metric is widely trusted across the SEO industry for measuring brand authority
- Free MozBar extension gives instant link data and key metrics in your browser
- 30-day free trial lets you test all Moz tools and features before paying
- Beginner-friendly interface with strong educational resources and Moz AI features
❌ Contras
- Keyword database is smaller than Semrush and Ahrefs, limiting ranking keywords data
- Rank tracking updates weekly instead of daily for search engine rankings
- Customer support limited to email and chat, not available across multiple platforms 24/7
O que é SpyFu?
O SpyFu é uma ferramenta de pesquisa de concorrentes criada para profissionais de marketing de SEO e PPC.
It lets you see every keyword a competitor has bought on Google Ads campaigns.
You can also view their organic keywords, paid keywords, and ad history going back 19+ years.
The Kombat feature shows keyword overlaps between your domain and competitor sites.
SpyFu is an essential tool for digital marketing agencies that need competitive intelligence and ppc insights.
SpyFu
SpyFu reveals your competitors’ paid and organic keyword strategies. Get unlimited searches, historical data, and PPC insights starting at $29/month.
Preços do SpyFu
Here’s what SpyFu costs in 2026. The Basic plan is the most affordable entry point.
| Plano | Preço | Ideal para |
|---|---|---|
| Básico | US$ 29/mês | Freelancers e profissionais de marketing independentes |
| Pro + IA | US$ 89/mês | Growing agencies and PPC teams |
| Equipe/Agência | US$ 187/mês | Agências que gerenciam múltiplos clientes |
Preços verificados em abril de 2026.
Teste grátis: SpyFu offers a free account with limited features. No credit card needed to start.
Garantia de reembolso: SpyFu offers a 30-day money-back guarantee on all plans.
📌 Observação: SpyFu’s Basic plan at $29/month includes unlimited search results and data exports. That’s a feature most competitors charge extra for or lock behind higher tiers.
⚠️ Aviso: SpyFu’s backlink analysis is less detailed than dedicated tools like Ahrefs. If backlinks are your main focus, you may need a separate tool.
Principais benefícios do SpyFu
Here’s what makes SpyFu worth considering:
- Pesquisa de palavras-chave da concorrência: See every keyword your competitors rank for, both paid keywords and organic keywords. SpyFu’s keyword research lets you uncover actionable insights about competitor sites and their seo strategies.
- Consultor do Google Ads: SpyFu recommends profitable keywords and lucrative keywords based on what competitors are bidding on. It shows estimated ad spend, budget data, and Google Ads account performance.
- Funcionalidade de Kombat: Compare up to three domains in a Venn diagram format. This keyword gap tool shows shared keywords, gaps, and opportunities at a glance for seo research.
- Dados históricos: Access 19+ years of keyword search and ad history. Track how competitors’ PPC strategies and ppc keywords changed over time to identify emerging trends.
- Pesquisas ilimitadas: Every plan includes unlimited search results, unlimited domain overview PDFs, and data exports. No daily query caps on any SpyFu plan.
- Geração de leads: Construir com foco negócios lead lists with domain contacts filtered by keywords, industries, and ad budgets. SpyFu PPC data helps you find valuable keywords for your campaigns.
O que nossa equipe observou
Our writer signed up for SpyFu and spent several days exploring the platform. Here’s what stood out:
Prós e contras do SpyFu
✅ Prós
- Unlimited searches and data exports on all plans including the basic plan
- 19+ years of historical keyword and ad data with keyword overview and keyword performance tracking
- Combined SEO and PPC research in one tool with ppc analysis tools and SpyFu keyword analysis
- Most affordable pricing compared to Semrush and Ahrefs for complete seo software
❌ Contras
- Backlink analysis is less detailed than Ahrefs or Moz for backlink profile research
- No built-in site auditing feature for technical SEO or on page optimization
- Data updates weekly rather than in real time, unlike Google Search Console
Comparação de recursos
Ready to see how Moz and SpyFu compare on the features that matter most?
We’ll cover 8 key areas to help you pick the right SEO tool.
| Recurso | Moz | SpyFu |
|---|---|---|
| Preço inicial | US$ 39/mês | US$ 29/mês |
| Plano Gratuito | ✅ (Free tools) | ✅ (Free account) |
| Pesquisa de palavras-chave | ✅ | ✅ |
| Análise da concorrência | ✅ (Limitado) | ✅ (Profundo) |
| Pesquisa PPC | ❌ | ✅ |
| Auditoria do local | ✅ | ❌ |
| Análise de backlinks | ✅ (44.8T links) | ✅ (Básico) |
| Acompanhamento de classificação | ✅ (Semanal) | ✅ (Diariamente) |
| Autoridade de domínio | ✅ | ❌ |
| Ideal para | Link analysis & site audits | Espionagem da concorrência e PPC |
1. Pesquisa de palavras-chave
Moz: Keyword Explorer shows search volume, keyword difficulty, and organic CTR for each keyword. The tool also suggests relevant keywords and groups them by topic. However, Moz’s keyword database is smaller than its main competitors, offering fewer keyword suggestions for niche search queries.
SpyFu: SpyFu’s keyword research shows both organic and paid keyword data side by side. It also reveals competitor keyword gaps and target keywords your competitors rank for that you don’t. The tool automatically groups core keywords into topics for content strategy planning and shows keyword performance over time.
2. Análise da concorrência
Moz: Moz lets you check competitor domain authority and backlink profiles. You can see which sites link to your rivals but not to you. The data is solid for link-based analysis but limited for paid search insights.
SpyFu: This is SpyFu’s strongest area. The Kombat tool compares your domain against competitor sites using a Venn diagram format. You can see every competitor keyword a rival targets, their ad copy, estimated ad spend, and ranking history. SpyFu vs other tools shines here with actionable data and competitors PPC campaigns exposed going back 19+ years.
3. Análise de backlinks
Moz: Link Explorer has a massive index of 44.8 trillion links. It shows domain authority, page authority, spam score, and linking domains. The Link Intersect tool reveals who links to competitors but not to you.
SpyFu: SpyFu offers basic backlink analysis focused on competitor link profiles. The Backlink Kombat feature helps find divulgação opportunities. However, the data is less detailed than what Moz or Ahrefs provides.
4. Acompanhamento de classificação
Moz: Moz’s Rank Tracker monitors keyword rankings for both local and national searches. Updates happen weekly, which is slower than many competitors. On-demand tracking is available but uses up a project slot.
SpyFu: SpyFu tracks keyword rankings for both organic and paid keywords. The daily performance tracker gives you faster updates than Moz’s weekly schedule. You can also monitor competitor rankings alongside your own.
5. Pesquisa sobre PPC e Google Ads
Moz: Moz does not include PPC research tools. If you run Google Ads campaigns, you’ll need a separate tool for paid search analysis. Moz focuses entirely on organic search data.
SpyFu: SpyFu shows every keyword a competitor has bought on Google Ads campaigns. The Google Ads Advisor recommends profitable keywords based on competitor bidding history and competitors PPC strategies. You also get estimated ad spend, search traffic data, and budget breakdowns. SpyFu API access is available on the professional plan for custom integrations.
⚠️ Aviso: If you run both SEO and PPC campaigns, Moz will only cover half your needs. SpyFu handles both from a single dashboard.
6. Auditoria do Local
Moz: The Site Crawl tool identifies technical SEO issues like broken links, crawl errors, and missing meta tags. It also includes an On-Page Grader that scores individual pages against target keywords. This is a strong area for Moz.
SpyFu: SpyFu does not include a site auditing feature. If you need to check your site for technical SEO issues, you’ll need a separate tool. SpyFu focuses on competitive intelligence rather than on-page health.
7. Análise de SERP
Moz: Moz’s SERP analysis tool shows you which pages rank for a given keyword. It displays domain authority, page authority, and estimated difficulty for each result. The data helps you decide which keywords are worth targeting.
SpyFu: SpyFu’s SERP analysis focuses on who ranks for a keyword and how their rankings changed over time. It also shows which competitors run ads on that keyword. The historical view gives you a longer perspective than most tools offer.
8. Preços e Custos
Vamos comparar os planos de preços lado a lado.
| Nível do plano | Moz | SpyFu |
|---|---|---|
| Nível inicial | Plano inicial: US$ 39/mês | Básico: US$ 29/mês |
| Mid Tier | Padrão: US$ 79/mês | Pro + IA: US$ 89/mês |
| Nível superior | Grande: US$ 239/mês | Equipe/Agência: US$ 187/mês |
| Opção gratuita | Free tools (MozBar, limited Keyword Explorer) | Free account with limited queries |
SpyFu: SpyFu is cheaper at every tier. The Basic plan at $29/month includes unlimited searches and data exports. Even the top Team/Agency plan at $187/month costs $52/month less than Moz’s Large plan.
Moz: Moz costs more at $39/month to start, but the 30-day free trial is more generous than SpyFu’s limited free account. Moz’s pricing is still cheaper than Semrush and Ahrefs entry-level plans.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Preço inicial mais baixo | SpyFu | $10/month cheaper entry plan |
| Espionagem de palavras-chave da concorrência | SpyFu | 19+ years of competitor data |
| Rastreamento de autoridade de domínio | Moz | Métrica DA padrão da indústria |
| Pesquisa do Google Ads | SpyFu | Built-in PPC analysis tools |
| Auditoria do local | Moz | Site Crawl and On-Page Grader |
| Profundidade da análise de backlinks | Moz | Índice de links de 44,8 trilhões |
| Unlimited data exports | SpyFu | All plans include unlimited exports |
💰 Seu orçamento
SpyFu starts at $29/month versus Moz at $39/month. If cost is your main concern, SpyFu gives you more features per dollar with unlimited searches included.
🔌 Seu conjunto de tecnologias
Moz integrates well with Google Analytics and offers Moz API access starting at $5/month. SpyFu connects with Google Ads account data and offers SpyFu API access on the professional plan for seo research across multiple platforms.
📝 Sua estratégia de SEO
If your seo strategy focuses on link building and fixing technical issues, Moz fits better. If you want to reverse-engineer what competitors are doing in both organic and paid search to drive qualified traffic and search traffic, SpyFu is the stronger choice for competitive research.
🎓 Seu nível de experiência
Moz has Moz Academy and Whiteboard Friday videos for seo beginners who want to learn seo efforts from scratch. SpyFu’s user friendly interface is simpler and requires less learning time to get started with keyword lists and serp features analysis.
🆓 Testes e demonstrações grátis
Moz offers a 30-day free trial of the Standard plan. SpyFu offers a free account with limited features. Both let you test before committing.
🛟 Opções de suporte
Moz offers email and live chat support during business hours. SpyFu’s support team is described as responsive across multiple channels, though neither offers 24/7 availability.
Guia de Troca
Já utiliza alguma dessas ferramentas? Veja o que esperar se você mudar.
🔄 Está pensando em migrar do Moz para o SpyFu?
✅ O que você vai ganhar:
- PPC research and Google Ads competitor data
- Pesquisas e exportações de dados ilimitadas em todos os planos.
- Mais de 19 anos de dados históricos de palavras-chave e anúncios
❌ O que você perderá:
- Métricas de Autoridade de Domínio e Autoridade de Página
- Site auditing and On-Page Grader tools
- 44.8 trillion link index for backlink research
📋 Como mudar:
- Export your tracked keywords and reports from Moz Pro
- Crie uma conta SpyFu e insira seu domínio.
- Import your keyword lists and set up competitor tracking
🔄 Está pensando em migrar do SpyFu para o Moz?
✅ O que você vai ganhar:
- Métricas de Autoridade de Domínio e Pontuação de Spam
- Full site auditing with technical SEO checks
- Larger backlink index with Link Explorer
❌ O que você perderá:
- PPC competitor analysis and Google Ads data
- Unlimited searches on lower-tier plans
- Mais de 19 anos de dados históricos da concorrência
📋 Como mudar:
- Download your keyword lists and competitor reports from SpyFu
- Inscreva-se para o teste gratuito de 30 dias do Moz Pro.
- Add your domains and set up rank tracking campaigns
O que nossa avaliação não abordou
This comparison focused on individual users and small marketing teams. We didn’t test enterprise-level key features, custom API integrations, or large scale seo crawl limits. We also didn’t evaluate Google Search Console integration depth or how each tool handles serp data for niche search queries. Our observations are based on the April 2026 versions of both tools. If you manage SEO for 50+ sites or need agency-level reportagem with custom reports, your experience may differ from what we described here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | SpyFu |
| 🔍 Pesquisa de palavras-chave | SpyFu |
| 🕵️ Análise da Concorrência | SpyFu |
| 🔗 Análise de backlinks | Moz |
| 📊 Acompanhamento de classificação | SpyFu |
| 🛠️ Auditoria do Site | Moz |
| 📈 PPC Research | SpyFu |
| 🏆 Vencedor Geral | SpyFu |
🏆 VENCEDOR: SpyFu
SpyFu wins 5 out of 7 categories.
Ideal para: Competitor keyword research, PPC analysis, and budget-friendly SEO
SpyFu and Moz serve different types of SEO professionals. SpyFu excels at showing you exactly what your competitors are doing in both organic and paid search. Moz excels at measuring your own site’s authority and fixing technical issues.
Moz is the better choice if you need deep backlink data, site audits, and the trusted Domain Authority metric. It’s also the better pick for SEO beginners who want strong educational content.
However, if you want to spy on competitor strategies, run PPC research, and pay less per month, SpyFu is the stronger pick for most digital marketing teams.
Mais comparações da Moz
Here’s how Moz stacks up against other SEO tools:
Moz vs Semrush
Moz vence em: Lower starting price ($39 vs $139), free MozBar extension, simpler learning curve for beginners
Semrush vence em: Larger keyword database, built-in content marketing toolkit, more frequent rank tracking updates
Moz vs Ahrefs
Moz vence em: Domain Authority is the most widely recognized authority metric, 30-day free trial available, more affordable entry tier
Ahrefs vence em: Faster backlink index updates, larger keyword database, more detailed content gap analysis
Moz vs Classificação SE
Moz vence em: Bigger link index with 44.8 trillion links, stronger brand recognition in the SEO industry, free educational resources
A SE Ranking vence em: Daily rank tracking updates, lower pricing for comparable features, built-in mídias sociais gerenciamento
Moz vs Ubersuggest
Moz vence em: More detailed backlink analysis, site auditing depth, established trust with SEO professionals
O Ubersuggest vence em: Much lower price point, lifetime deal option available, simpler interface for non-technical users
Mais comparações de SpyFu
Here’s how SpyFu stacks up against other SEO tools:
SpyFu vence em: Much lower pricing ($29 vs $139/month), unlimited searches on all plans, deeper historical data going back 19+ years
Semrush vence em: Larger keyword database, built-in site auditing, wider range of marketing tools beyond SEO
SpyFu vence em: PPC competitor research, more affordable entry price, unlimited data exports included
Ahrefs vence em: Superior backlink index and analysis, hourly data updates versus weekly, stronger content explorer tool
Classificação SpyFu vs SE
SpyFu vence em: Deeper competitor PPC analysis, longer historical data archive, built-in lead generation tools
A SE Ranking vence em: Built-in site auditing, social media management features, more flexible rank tracking schedules
SpyFu vs Ubersuggest
SpyFu vence em: Much deeper competitor analysis, PPC research capabilities, unlimited searches on all plans
O Ubersuggest vence em: Lower entry price with lifetime deal option, built-in content ideas tool, simpler interface for beginners
Perguntas frequentes
O Moz é bom para SEO?
Yes, Moz is a solid SEO tool for keyword research, backlink analysis, and site auditing. It tracks key seo metrics like domain authority, page authority, and search engine rankings. Moz offers a free trial and the MozBar extension to test before committing.
Qual a utilidade do SpyFu?
SpyFu helps you research competitor keyword strategies, Google Ads campaigns, and organic rankings. You can track keyword rankings, view competitors PPC strategies, and see how search rankings changed over time. It’s built for marketers who want valuable insights from competitor keyword performance data.
Existe uma versão gratuita do SpyFu?
Yes, SpyFu offers a free account that lets you try many features with limited actionable data. The free version shows basic competitor data, keyword overview, and relevant keywords for your domain. The basic plan starts at $29/month for unlimited access to valuable keywords and data exports.
Quanto custa o serviço de SEO da Moz?
Moz pricing starts at $39/month for the Starter plan and goes up to $239/month for the Large plan. Each Moz plan includes different limits for rank tracking, site audits, and keyword data. The free MozBar extension works without a paid subscription for basic link metrics.
Which is better for competitor analysis, Moz or SpyFu?
SpyFu is better for competitor analysis overall. SpyFu’s keyword research reveals competitor keyword data, ad copy, bidding history, and estimated ad spend across both paid and organic search. Moz focuses more on link data and backlink profile analysis rather than direct competitor spying.
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