⚡ Quick Verdict:
- 価格: SpyFu starts at $29/mo vs Moz at $39/mo
- 最適な用途: SpyFu for competitor research and PPC analysis, Moz for domain authority tracking and site audits
- 主な違い： SpyFu focuses on competitor keyword spying and Google Ads data, while Moz focuses on link metrics and on-page SEO grading
- Our pick: SpyFu for most users — it costs less and gives you deeper competitor intelligence
Moz and SpyFu both promise to improve your search engine rankings.
しかし、彼らはそこに至るまでに全く異なる道を辿る。
Moz built its reputation on domain authority and link data.
SpyFu made its name by letting you spy on competitor keywords.
This comparison breaks down pricing, features, and use cases.
By the end, you’ll know which SEO tool fits your workflow.
概要
This Moz vs SpyFu comparison covers pricing, keyword research, rank tracking, and backlink analysis.
We also break down who each SEO tool works best for.
Our sources include published specs, official documentation, and G2 reviews.
Both tools have Personal Experience blocks from our writers below.
Mozとは何ですか？
Moz is an all-in-one SEO software suite for improving search engine visibility.
It helps SEO professionals track keyword rankings and audit websites across search engines.
Moz Pro includes Moz tools like Keyword Explorer, Moz Link Explorer, and Rank Tracker.
このプラットフォームは、SEO業界全体で使用されているドメインオーソリティ指標を開発したことで知られています。
SEO experts and beginners alike use Moz data to track search rankings and improve seo performance.
モズ
Moz Pro gives you keyword research, site audits, and backlink analysis in one dashboard. The free MozBar extension shows SEO data right in your browser.
Mozの価格設定
Here’s what Moz costs in 2026. The Starter plan is the cheapest entry point.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| スターター | 月額39ドル | フリーランサー 小規模プロジェクト |
| 標準 | 月額79ドル | Growing businesses and bloggers |
| 中くらい | 月額143ドル | 複数のクライアントを扱う代理店 |
| 大きい | 月額239ドル | Enterprise teams with large sites |
Pricing verified April 2026.
無料トライアル: Moz offers a 30-day free trial with no credit card required for the Standard plan.
返金保証: Moz does not advertise a money-back guarantee, but you can cancel anytime during the free trial.
📌 注記： The Moz plan at $39/month (Starter) is cheaper than Semrush and アーレフス entry tiers. Moz pricing includes custom reports and Moz API access, which helps with large scale seo projects. The free MozBar extension also gives you basic link metrics and serp data at no cost.
⚠️ 警告： Moz’s keyword research limits are more restrictive on lower plans. If you need large-scale keyword data, you may need the Medium or Large plan.
Mozの主なメリット
Here’s what makes Moz worth considering:
- ドメインオーソリティ: Moz created the DA metric and brand authority score that the entire SEO industry uses. It’s a quick way to gauge any website’s ranking potential and key seo metrics.
- リンクエクスプローラー: The link index covers 44.8 trillion links including external links and inbound links. You can check backlink profiles, spam scores, and linking domains in one place for link research.
- 無料ツール: MozBar is a free Chrome extension that shows page authority and domain authority directly in search engine results. Moz offers free tools that most other seo tools charge for.
- キーワードエクスプローラー: Find keyword ideas and keyword suggestions with search volume, difficulty scores, and organic click-through rates. The tool also shows related keywords and keyword data for content strategy planning.
- サイト監査： The site crawl tool checks for broken links, crawl errors, and on page issues that hurt your SEO health. Regular site audits help your site performs better in search engines.
- 教育リソース: Moz Academy and Whiteboard Friday videos teach you how to use SEO data the right way. These resources help you rank higher and improve your content optimization.
What Our Team Noticed
私たちの 作家 signed up for Moz Pro and spent several days exploring the platform. Here’s what stood out:
Mozの長所と短所
✅ メリット
- Domain Authority metric is widely trusted across the SEO industry for measuring brand authority
- Free MozBar extension gives instant link data and key metrics in your browser
- 30-day free trial lets you test all Moz tools and features before paying
- Beginner-friendly interface with strong educational resources and Moz AI features
❌ デメリット
- Keyword database is smaller than Semrush and Ahrefs, limiting ranking keywords data
- Rank tracking updates weekly instead of daily for search engine rankings
- Customer support limited to email and chat, not available across multiple platforms 24/7
SpyFuとは何ですか?
SpyFuは、SEOおよびPPCマーケター向けに開発された競合調査ツールです。
It lets you see every keyword a competitor has bought on Google Ads campaigns.
You can also view their organic keywords, paid keywords, and ad history going back 19+ years.
The Kombat feature shows keyword overlaps between your domain and competitor sites.
SpyFu is an essential tool for digital marketing agencies that need competitive intelligence and ppc insights.
スパイフー
SpyFu reveals your competitors’ paid and organic keyword strategies. Get unlimited searches, historical data, and PPC insights starting at $29/month.
SpyFuの価格設定
Here’s what SpyFu costs in 2026. The Basic plan is the most affordable entry point.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 基本 | 月額29ドル | フリーランサーと個人マーケター |
| プロ＋AI | 月額89ドル | Growing agencies and PPC teams |
| チーム／代理店 | 月額187ドル | 複数のクライアントを管理する代理店 |
Pricing verified April 2026.
無料トライアル: SpyFu offers a free account with limited features. No credit card needed to start.
返金保証: SpyFu offers a 30-day money-back guarantee on all plans.
📌 注記： SpyFu’s Basic plan at $29/month includes unlimited search results and data exports. That’s a feature most competitors charge extra for or lock behind higher tiers.
⚠️ 警告： SpyFu’s backlink analysis is less detailed than dedicated tools like Ahrefs. If backlinks are your main focus, you may need a separate tool.
SpyFuの主な利点
Here’s what makes SpyFu worth considering:
- 競合他社のキーワード調査： See every keyword your competitors rank for, both paid keywords and organic keywords. SpyFu’s keyword research lets you uncover actionable insights about competitor sites and their seo strategies.
- Google 広告アドバイザー: SpyFu recommends profitable keywords and lucrative keywords based on what competitors are bidding on. It shows estimated ad spend, budget data, and Google Ads account performance.
- 戦闘機能： Compare up to three domains in a Venn diagram format. This keyword gap tool shows shared keywords, gaps, and opportunities at a glance for seo research.
- 履歴データ: Access 19+ years of keyword search and ad history. Track how competitors’ PPC strategies and ppc keywords changed over time to identify emerging trends.
- 検索回数無制限： Every plan includes unlimited search results, unlimited domain overview PDFs, and data exports. No daily query caps on any SpyFu plan.
- リードジェネレーション: ターゲットを絞った構築 仕事 lead lists with domain contacts filtered by keywords, industries, and ad budgets. SpyFu PPC data helps you find valuable keywords for your campaigns.
What Our Team Noticed
Our writer signed up for SpyFu and spent several days exploring the platform. Here’s what stood out:
SpyFuの長所と短所
✅ メリット
- Unlimited searches and data exports on all plans including the basic plan
- 19+ years of historical keyword and ad data with keyword overview and keyword performance tracking
- Combined SEO and PPC research in one tool with ppc analysis tools and SpyFu keyword analysis
- Most affordable pricing compared to Semrush and Ahrefs for complete seo software
❌ デメリット
- Backlink analysis is less detailed than Ahrefs or Moz for backlink profile research
- No built-in site auditing feature for technical SEO or on page optimization
- Data updates weekly rather than in real time, unlike Google Search Console
機能比較
Ready to see how Moz and SpyFu compare on the features that matter most?
We’ll cover 8 key areas to help you pick the right SEO tool.
| 特徴 | モズ | スパイフー |
|---|---|---|
| 開始価格 | 月額39ドル | 月額29ドル |
| 無料プラン | ✅ (Free tools) | ✅ (Free account) |
| キーワードリサーチ | ✅ | ✅ |
| 競合分析 | ✅（数量限定） | ✅（深い） |
| PPCリサーチ | ❌ | ✅ |
| サイト監査 | ✅ | ❌ |
| バックリンク分析 | ✅ (44.8T links) | ✅（基本） |
| ランクトラッキング | ✅（毎週） | ✅（毎日） |
| ドメインオーソリティ | ✅ | ❌ |
| 最適な用途 | Link analysis & site audits | 競合他社のスパイ行為とPPC |
1. キーワードリサーチ
モズ： Keyword Explorer shows search volume, keyword difficulty, and organic CTR for each keyword. The tool also suggests relevant keywords and groups them by topic. However, Moz’s keyword database is smaller than its main competitors, offering fewer keyword suggestions for niche search queries.
スパイフー: SpyFu’s keyword research shows both organic and paid keyword data side by side. It also reveals competitor keyword gaps and target keywords your competitors rank for that you don’t. The tool automatically groups core keywords into topics for content strategy planning and shows keyword performance over time.
2. 競合分析
モズ： Moz lets you check competitor domain authority and backlink profiles. You can see which sites link to your rivals but not to you. The data is solid for link-based analysis but limited for paid search insights.
スパイフー: This is SpyFu’s strongest area. The Kombat tool compares your domain against competitor sites using a Venn diagram format. You can see every competitor keyword a rival targets, their ad copy, estimated ad spend, and ranking history. SpyFu vs other tools shines here with actionable data and competitors PPC campaigns exposed going back 19+ years.
3. バックリンク分析
モズ： Link Explorer has a massive index of 44.8 trillion links. It shows domain authority, page authority, spam score, and linking domains. The Link Intersect tool reveals who links to competitors but not to you.
スパイフー: SpyFu offers basic backlink analysis focused on competitor link profiles. The Backlink Kombat feature helps find アウトリーチ opportunities. However, the data is less detailed than what Moz or Ahrefs provides.
4. ランクトラッキング
モズ： Moz’s Rank Tracker monitors keyword rankings for both local and national searches. Updates happen weekly, which is slower than many competitors. On-demand tracking is available but uses up a project slot.
スパイフー: SpyFu tracks keyword rankings for both organic and paid keywords. The daily performance tracker gives you faster updates than Moz’s weekly schedule. You can also monitor competitor rankings alongside your own.
5. PPCとGoogle広告に関する調査
モズ： Moz does not include PPC research tools. If you run Google Ads campaigns, you’ll need a separate tool for paid search analysis. Moz focuses entirely on organic search data.
スパイフー: SpyFu shows every keyword a competitor has bought on Google Ads campaigns. The Google Ads Advisor recommends profitable keywords based on competitor bidding history and competitors PPC strategies. You also get estimated ad spend, search traffic data, and budget breakdowns. SpyFu API access is available on the professional plan for custom integrations.
⚠️ 警告： If you run both SEO and PPC campaigns, Moz will only cover half your needs. SpyFu handles both from a single dashboard.
6. 現場監査
モズ： The Site Crawl tool identifies technical SEO issues like broken links, crawl errors, and missing meta tags. It also includes an On-Page Grader that scores individual pages against target keywords. This is a strong area for Moz.
スパイフー: SpyFu does not include a site auditing feature. If you need to check your site for technical SEO issues, you’ll need a separate tool. SpyFu focuses on competitive intelligence rather than on-page health.
7. SERP分析
モズ： Moz’s SERP analysis tool shows you which pages rank for a given keyword. It displays domain authority, page authority, and estimated difficulty for each result. The data helps you decide which keywords are worth targeting.
スパイフー: SpyFu’s SERP analysis focuses on who ranks for a keyword and how their rankings changed over time. It also shows which competitors run ads on that keyword. The historical view gives you a longer perspective than most tools offer.
8. 価格設定とコスト
料金プランを並べて比較してみましょう。
| プランレベル | モズ | スパイフー |
|---|---|---|
| エントリーレベル | スタータープラン：月額39ドル | 基本プラン：月額29ドル |
| 中級クラス | 標準プラン：月額79ドル | プロ＋AI：月額89ドル |
| トップティア | ラージサイズ：月額239ドル | チーム/代理店：月額187ドル |
| 無料オプション | Free tools (MozBar, limited Keyword Explorer) | Free account with limited queries |
スパイフー: SpyFu is cheaper at every tier. The Basic plan at $29/month includes unlimited searches and data exports. Even the top Team/Agency plan at $187/month costs $52/month less than Moz’s Large plan.
モズ： Moz costs more at $39/month to start, but the 30-day free trial is more generous than SpyFu’s limited free account. Moz’s pricing is still cheaper than Semrush and Ahrefs entry-level plans.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| 最低開始価格 | スパイフー | $10/month cheaper entry plan |
| 競合他社のキーワードスパイ | スパイフー | 19+ years of competitor data |
| ドメインオーソリティ追跡 | モズ | 業界標準のDA指標 |
| Google広告に関する調査 | スパイフー | Built-in PPC analysis tools |
| 現場監査 | モズ | Site Crawl and On-Page Grader |
| バックリンク分析の深度 | モズ | 44.8兆リンクインデックス |
| Unlimited data exports | スパイフー | All plans include unlimited exports |
💰 あなたの予算
SpyFu starts at $29/month versus Moz at $39/month. If cost is your main concern, SpyFu gives you more features per dollar with unlimited searches included.
🔌 あなたの技術スタック
Moz integrates well with Google Analytics and offers Moz API access starting at $5/month. SpyFu connects with Google Ads account data and offers SpyFu API access on the professional plan for seo research across multiple platforms.
📝 あなたのSEO戦略
If your seo strategy focuses on link building and fixing technical issues, Moz fits better. If you want to reverse-engineer what competitors are doing in both organic and paid search to drive qualified traffic and search traffic, SpyFu is the stronger choice for competitive research.
🎓 あなたの経験レベル
Moz has Moz Academy and Whiteboard Friday videos for seo beginners who want to learn seo efforts from scratch. SpyFu’s user friendly interface is simpler and requires less learning time to get started with keyword lists and serp features analysis.
🆓 無料トライアルとデモ
Moz offers a 30-day free trial of the Standard plan. SpyFu offers a free account with limited features. Both let you test before committing.
🛟 サポートオプション
Moz offers email and live chat support during business hours. SpyFu’s support team is described as responsive across multiple channels, though neither offers 24/7 availability.
切り替えガイド
既にこれらのツールのいずれかをご利用ですか？切り替える場合、どのような変更が予想されますか？
🔄 MozからSpyFuに切り替えますか？
✅ 得られるもの：
- PPC research and Google Ads competitor data
- すべてのプランで無制限の検索とデータエクスポートが可能
- 19年以上にわたるキーワードと広告の履歴データ
❌ 失うもの：
- ドメインオーソリティとページオーソリティの指標
- Site auditing and On-Page Grader tools
- 44.8 trillion link index for backlink research
📋切り替え方法：
- Export your tracked keywords and reports from Moz Pro
- SpyFuアカウントを作成し、ドメインを入力してください。
- Import your keyword lists and set up competitor tracking
🔄 SpyFuからMozに切り替えますか？
✅ 得られるもの：
- ドメインオーソリティとスパムスコアの指標
- Full site auditing with technical SEO checks
- Larger backlink index with Link Explorer
❌ 失うもの：
- PPC competitor analysis and Google Ads data
- Unlimited searches on lower-tier plans
- 19年以上にわたる競合他社の過去のデータ
📋切り替え方法：
- Download your keyword lists and competitor reports from SpyFu
- Moz Proの30日間無料トライアルに登録しましょう
- Add your domains and set up rank tracking campaigns
What Our Review Didn’t Cover
This comparison focused on individual users and small marketing teams. We didn’t test enterprise-level key features, custom API integrations, or large scale seo crawl limits. We also didn’t evaluate Google Search Console integration depth or how each tool handles serp data for niche search queries. Our observations are based on the April 2026 versions of both tools. If you manage SEO for 50+ sites or need agency-level 報告 with custom reports, your experience may differ from what we described here.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰価格 | スパイフー |
| 🔍キーワード調査 | スパイフー |
| 🕵️ 競合分析 | スパイフー |
| 🔗 バックリンク分析 | モズ |
| 📊 ランキング追跡 | スパイフー |
| 🛠️サイト監査 | モズ |
| 📈 PPC Research | スパイフー |
| 🏆総合優勝 | スパイフー |
🏆 優勝：SpyFu
SpyFu wins 5 out of 7 categories.
最適な用途: Competitor keyword research, PPC analysis, and budget-friendly SEO
SpyFu and Moz serve different types of SEO professionals. SpyFu excels at showing you exactly what your competitors are doing in both organic and paid search. Moz excels at measuring your own site’s authority and fixing technical issues.
Moz is the better choice if you need deep backlink data, site audits, and the trusted Domain Authority metric. It’s also the better pick for SEO beginners who want strong educational content.
However, if you want to spy on competitor strategies, run PPC research, and pay less per month, SpyFu is the stronger pick for most digital marketing teams.
Mozの比較をもっと見る
Here’s how Moz stacks up against other SEO tools:
Moz vs Semrush
Mozが勝利した点： Lower starting price ($39 vs $139), free MozBar extension, simpler learning curve for beginners
Semrushが優れている点： Larger keyword database, built-in content marketing toolkit, more frequent rank tracking updates
Moz vs Ahrefs
Mozが勝利した点： Domain Authority is the most widely recognized authority metric, 30-day free trial available, more affordable entry tier
Ahrefsが勝利した点： Faster backlink index updates, larger keyword database, more detailed content gap analysis
Moz vs SEランキング
Mozが勝利した点： Bigger link index with 44.8 trillion links, stronger brand recognition in the SEO industry, free educational resources
SEランキングで勝利した項目： Daily rank tracking updates, lower pricing for comparable features, built-in ソーシャルメディア 管理
Moz vs ユーバーサジェスト
Mozが勝利した点： More detailed backlink analysis, site auditing depth, established trust with SEO professionals
Ubersuggestが勝利した点： Much lower price point, lifetime deal option available, simpler interface for non-technical users
SpyFuの比較をもっと見る
Here’s how SpyFu stacks up against other SEO tools:
SpyFuが勝利した点： Much lower pricing ($29 vs $139/month), unlimited searches on all plans, deeper historical data going back 19+ years
Semrushが優れている点： Larger keyword database, built-in site auditing, wider range of marketing tools beyond SEO
SpyFuが勝利した点： PPC competitor research, more affordable entry price, unlimited data exports included
Ahrefsが勝利した点： Superior backlink index and analysis, hourly data updates versus weekly, stronger content explorer tool
SpyFu vs SE Ranking
SpyFuが勝利した点： Deeper competitor PPC analysis, longer historical data archive, built-in lead generation tools
SEランキングで勝利した項目： Built-in site auditing, social media management features, more flexible rank tracking schedules
SpyFu vs Ubersuggest
SpyFuが勝利した点： Much deeper competitor analysis, PPC research capabilities, unlimited searches on all plans
Ubersuggestが勝利した点： Lower entry price with lifetime deal option, built-in content ideas tool, simpler interface for beginners
よくある質問
MozはSEOに役立ちますか？
Yes, Moz is a solid SEO tool for keyword research, backlink analysis, and site auditing. It tracks key seo metrics like domain authority, page authority, and search engine rankings. Moz offers a free trial and the MozBar extension to test before committing.
SpyFuの用途は何ですか？
SpyFu helps you research competitor keyword strategies, Google Ads campaigns, and organic rankings. You can track keyword rankings, view competitors PPC strategies, and see how search rankings changed over time. It’s built for marketers who want valuable insights from competitor keyword performance data.
SpyFuの無料版はありますか？
Yes, SpyFu offers a free account that lets you try many features with limited actionable data. The free version shows basic competitor data, keyword overview, and relevant keywords for your domain. The basic plan starts at $29/month for unlimited access to valuable keywords and data exports.
Moz SEOの費用はいくらですか？
Moz pricing starts at $39/month for the Starter plan and goes up to $239/month for the Large plan. Each Moz plan includes different limits for rank tracking, site audits, and keyword data. The free MozBar extension works without a paid subscription for basic link metrics.
Which is better for competitor analysis, Moz or SpyFu?
SpyFu is better for competitor analysis overall. SpyFu’s keyword research reveals competitor keyword data, ad copy, bidding history, and estimated ad spend across both paid and organic search. Moz focuses more on link data and backlink profile analysis rather than direct competitor spying.
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