Início rápido
This guide covers every Moz feature:
- Começando — Create your account and learn how search engines work
- Como usar a análise de SERP — See who ranks and why on every results page
- How to Use Free Research Tool — Run quick keyword research without a paid plan
- Como usar o explorador de palavras-chave — Find ranking keywords with volume and difficulty scores
- How to Use On-Page Grader — Grade any page and fix on-page SEO issues
- How to Use Domain Authority Checker — Check Domain Authority and Page Authority instantly
- How to Use Extension & Toolbar — See SEO metrics on any page with MozBar
- How to Use Custom Data Solutions — Pull raw SEO data through custom feeds and APIs
- Como usar o verificador de backlinks — Audit backlinks and linking domains with Link Explorer
- How to Use Local Citation Checker — Manage local listings and your AI search footprint
Tempo necessário: 5 minutos por filme
Neste guia também: Dicas profissionais | Erros comuns | Solução de problemas | Preços | Alternativas
Por que confiar neste guia?
I have used Moz for over three years and tested every feature covered here.
This tutorial comes from real hands-on work, not marketing fluff or vendor screenshots.
Moz is one of the most trusted SEO tools available today.
But most users only scratch the surface of what Moz tools can do.
This article shows you how to use every major feature, step by step, with screenshots and pro tips.
Moz Tutorial
This complete How to Use Moz tutorial walks you through every feature, from setup to advanced tips that turn you into a power user.
Moz
Moz is an all-in-one SEO platform that grows your organic traffic. Track rankings, run pesquisa de palavras-chave, and audit technical SEO from one dashboard. Start your free trial today.
Getting Started with Moz
Antes de usar qualquer recurso, conclua esta configuração única.
It takes about three minutes.
Veja primeiro esta breve visão geral:
Agora vamos analisar cada etapa.
Passo 1: Crie sua conta
Go to the Moz website and click “Start My Free Trial.”
Insira seu e-mail e crie uma senha.
✓ Ponto de verificação: Verifique o seu caixa de entrada para um e-mail de confirmação.
Step 2: Open Your Dashboard
Log in and Moz drops you into the Moz Pro dashboard.
Eis como o painel de controle se parece:
✓ Ponto de verificação: You should see the main dashboard with your tools.
Step 3: Add Your First Campaign
Add your website and the keywords you want to track rankings for.
Moz allows users to create and manage keyword lists easily from here.
✅ Concluído: Você está pronto para usar qualquer um dos recursos abaixo.
Como usar a análise de SERP da Moz
Análise de SERP lets you study the top results for any query and spot ranking patterns.
Veja aqui como usá-lo passo a passo.
Step 1: Open SERP Analysis
Enter a target query in the Keyword Explorer search bar.
Step 2: Review the results
Scan the top results, link metrics, and search intent signals.
Note the Domain Authority and Page Authority of each ranking page.
Eis como isso se parece:
✓ Ponto de verificação: You should see the full SERP with metrics for each result.
Step 3: Find your angle
Spot gaps where weaker pages rank so you can outrank them.
✅ Resultado: You know what it takes to win search rankings for that query.
💡 Dica profissional: Sort by Page Authority to surface actionable competitive intel fast.
Como usar a ferramenta de pesquisa gratuita da Moz
Ferramenta de pesquisa gratuita lets you test keyword ideas and search volume before you commit to a plan.
Veja aqui como usá-lo passo a passo.
Step 1: Open the free tool
Visit the Moz keyword research page and enter a seed term.
Step 2: Read the data
Check search volume, difficulty, and keyword suggestions for the term.
Eis como isso se parece:
✓ Ponto de verificação: You should see free metrics for your seed keyword.
Step 3: Save your picks
Copy the right keywords into a list for later use.
✅ Resultado: You have a starter set of ranking keywords at no cost.
💡 Dica profissional: Free queries are capped monthly, so research in focused batches.
Como usar o Moz Keyword Explorer
Explorador de palavras-chave lets you discover the right keywords with search volume, difficulty, and intent.
Veja aqui como usá-lo passo a passo.
Step 1: Enter a keyword
Type a term to see search volume and Keyword Difficulty.
Step 2: Add suggestions
Navegar keyword suggestions to broaden your keyword range quickly.
Long-tail keywords are specific phrases with lower difficulty and higher search intent.
Eis como isso se parece:
✓ Ponto de verificação: You should see volume, difficulty, and organic CTR for each keyword.
Step 3: Build a list
Create and manage keyword lists, then sort by Priority score.
✅ Resultado: You have a prioritized list of keywords ready for your strategy.
💡 Dica profissional: Priority score blends volume, difficulty, and organic CTR to set usage order.
Como usar o Moz On-Page Grader
Avaliador na página lets you score a page against a target keyword and fix technical errors.
Veja aqui como usá-lo passo a passo.
Step 1: Enter a URL
Add the page URL and the keyword you want to rank for.
Step 2: Read the grade
Review the score and the list of on-page recommendations.
Checks cover titles, headings, HTML tags, and mobile friendly design.
Eis como isso se parece:
✓ Ponto de verificação: You should see a letter grade and a fix list for the page.
Step 3: Apply fixes
Update the page to fix technical errors and on-page gaps.
✅ Resultado: Your page is tuned for the target keyword and search engines.
💡 Dica profissional: Optimize each page for one primary keyword, then re-grade to confirm fixes.
Como usar o verificador de autoridade de domínio da Moz
Autoridade de domínio Verificador lets you measure Domain Authority and Page Authority for any site or page.
Veja aqui como usá-lo passo a passo.
Step 1: Enter a domain
Type any website URL into the authority checker.
Step 2: Read the scores
View Domain Authority, Page Authority, and Spam Score on a 0 to 100 scale.
Eis como isso se parece:
✓ Ponto de verificação: You should see DA, PA, and Spam Score for the domain.
Step 3: Compare sites
Check competitor domains to benchmark your search rankings.
✅ Resultado: You know how a site’s authority predicts its overall ranking ability.
💡 Dica profissional: Domain Authority is relative, so track it against competitors, not alone.
How to Use Moz Extension & Toolbar
Extension & Toolbar lets you view Domain Authority and link metrics on any page you browse.
Veja aqui como usá-lo passo a passo.
Step 1: Install MozBar
Add the MozBar extension to Chrome from the web store.
Step 2: Browse any site
Open any page to see its metrics overlaid on Google results.
Eis como isso se parece:
✓ Ponto de verificação: You should see the MozBar overlay on search results.
Step 3: Read the bar
Check Domain Authority, Page Authority, and link counts on the fly.
MozBar displays Domain Authority on a scale of 0 to 100.
✅ Resultado: You can size up any site’s authority while you browse the web.
💡 Dica profissional: Toggle the SERP overlay to compare link profiles across ranking pages.
Como usar as soluções de dados personalizados da Moz
Personalizado Dados Soluções lets you access raw link and ranking data for large-scale SEO needs.
Veja aqui como usá-lo passo a passo.
Step 1: Choose your data
Pick the link, keyword, or ranking data your team needs.
Step 2: Connect the feed
Set up the Moz API or data feed inside your own tools.
Eis como isso se parece:
✓ Ponto de verificação: You should see Moz data flowing into your own dashboards.
Step 3: Pull the metrics
Query link metrics, Domain Authority, and Spam Score at scale.
✅ Resultado: Your team has flexible data with flexible pricing for big projects.
💡 Dica profissional: Batch large pulls overnight to stay within your data plan limits.
Como usar o verificador de backlinks da Moz
Verificador de backlinks lets you check inbound links and linking domains for any site.
Veja aqui como usá-lo passo a passo.
Step 1: Enter a site
Add any domain to Link Explorer to scan its backlinks.
Step 2: Review the links
See inbound links, linking domains, and recent links gained or lost.
Link Explorer shows recent links a site has gained or lost over time.
Eis como isso se parece:
✓ Ponto de verificação: You should see backlinks and linking domains for the site.
Step 3: Find opportunities
Use the Link Intersect tool to find shared linking domains.
✅ Resultado: You can compare link profiles of several sites side by side.
💡 Dica profissional: Chase linking domains that point to rivals but not yet to you.
Como usar o verificador de citações locais do Moz
Local Citation Checker permite que você gerencie negócios listings across local search engines and directories.
Veja aqui como usá-lo passo a passo.
Step 1: Add your business
Insira seu negócios details to sync listings across directories.
Step 2: Sync the data
Push consistent details to local search engines and citation sites.
Moz Local supports businesses with one to 10,000 locations.
Eis como isso se parece:
✓ Ponto de verificação: You should see your listings synced across local directories.
Step 3: Track results
Monitor reviews, sentiment, and your footprint in AI search.
✅ Resultado: Let your business shine with Listings AI and consistent citations.
💡 Dica profissional: Track your brand’s footprint in AI search to win newer search engines.
Moz Pro Tips and Shortcuts
After testing Moz tools for years, here are my best tips.
Watch the top benefits in action:
Atalhos de teclado
| Ação | Atalho |
|---|---|
| Open Keyword Explorer | G then K |
| New keyword list | Shift + N |
| Search any term | / (slash) |
| Jump to dashboard | G então D |
Características ocultas que a maioria das pessoas não percebe
- Rastreamento do site: Run it weekly to fix crawl accessibility and technical SEO errors before Google does.
- Keyword Difficulty filter: Filter by demand and difficulty to find the right keywords your audience actually searches.
- Relatórios personalizados: Moz Pro builds custom SEO reports so marketers can prove search results progress.
Publish new and updated content regularly to keep your rankings climbing.
Follow Moz best practices so customers keep finding your business in search.
See the top benefits at a glance below:
Moz Common Mistakes to Avoid
Mistake: Chasing high-volume keywords only
❌ Errado: Targeting only big search volume terms with sky-high Keyword Difficulty.
✅ Direita: Mix in long-tail keywords with real search intent and lower difficulty to rank faster.
Mistake: Ignoring technical SEO
❌ Errado: Publishing content while crawl errors quietly block indexing.
✅ Direita: Run Site Crawl, fix technical errors, and confirm crawl accessibility before chasing links.
Mistake: Treating Domain Authority as a Google metric
❌ Errado: Assuming a higher Domain Authority score guarantees better Google rankings.
✅ Direita: Use Domain Authority to compare sites; focus real effort on content, links, and search intent.
Moz Troubleshooting
Problem: Rankings are not updating
Causa: Rastreamento de classificação refreshes on a schedule, not in real time.
Consertar: Wait for the weekly update or check your campaign’s tracking frequency settings.
Problem: Domain Authority dropped suddenly
Causa: Moz recalibrates the Domain Authority model as the web and link metrics shift.
Consertar: Compare your spam score and linking domains against competitors before you worry.
Problem: Site Crawl missing pages
Causa: Crawl accessibility issues like blocked URLs or noindex tags stop indexing.
Consertar: Check robots.txt, fix technical errors, then re-run the crawl to surface every page.
📌 Observação: If none of these fix your issue, contact Moz support.
O que é Moz?
Moz is an all-in-one SEO platform built to grow your organic traffic.
Think of it as your guide to SEO, packing the tools, data, and details marketers need to rank.
It helps you understand how search engines work, from crawling and indexing to ranking.
Moz covers every part of search engine optimization in one place, a tool the SEO industry has trusted for years.
Veja esta breve visão geral:
Inclui estas características principais:
- Análise de SERP: Break down any results page to read ranking factors and search intent.
- Free Research Tool: Free keyword research with limited monthly queries for new users.
- Explorador de palavras-chave: Moz’s Keyword Explorer helps identify ranking keywords and build lists.
- Avaliador na página: Grades a page for on-page SEO and flags fixes to lift rankings.
- Verificador de Autoridade de Domínio: Shows Domain Authority, Page Authority, and Spam Score for any domain.
- Extension & Toolbar: MozBar shows Domain Authority and link metrics right in your browser.
- Custom Data Solutions: Delivers raw Moz data and metrics for teams with heavy SEO needs.
- Verificador de backlinks: Moz’s Link Explorer checks inbound links, linking domains, and link profiles.
- Local Citation Checker: Moz Local manages listings, reviews, and citations across directories.
Para uma análise completa, consulte nosso artigo. Moz review.
Preços da Moz
Here is what Moz Pro costs in 2026:
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 39/mês | Blogueiros solo e freelancers começando com SEO |
| Padrão | US$ 79/mês | Pequenas empresas tracking core keywords |
| Médio | US$ 143/mês | Growing teams that need more rank tracking |
| Grande | US$ 239/mês | Agencies managing many sites and clients |
Teste grátis: Yes, a 30-day free trial on every Moz Pro plan.
Ferramentas gratuitas: Limited keyword research, Domain Authority checks, and MozBar at no cost.
💰 Melhor custo-benefício: Standard at $79/month covers most small business SEO needs with room to grow.
Moz vs. Alternativas
How does Moz compare? Here is the competitive landscape:
| Ferramenta | Ideal para | Preço | Avaliação |
|---|---|---|---|
| Moz | Simple all-in-one SEO with Domain Authority | US$ 39/mês | ⭐ 3,5 |
| Semrush | Pacote de SEO completo | US$ 139,95/mês | ⭐ 4,6 |
| SEO para surfistas | Content-focused tool | US$ 99/mês | ⭐ 4,5 |
| Ahrefs | Backlink-heavy platform | US$ 129/mês | ⭐ 4,6 |
| Raptor de Conteúdo | AI content tool | US$ 47/mês | ⭐ 4,3 |
| Classificação SE | Versátil e econômico | US$ 52/mês | ⭐ 4,5 |
| Ubersuggest | Cheap, beginner-friendly tool for quick… | US$ 29/mês | ⭐ 4,2 |
| Mangas | Clean, affordable suite (KWFinder, SERPC… | US$ 49/mês | ⭐ 4,5 |
| Ranktracker | Rank-tracking specialist | US$ 36/mês | ⭐ 4,4 |
Escolhas rápidas:
- Melhor no geral: Semrush — deepest data for serious marketers
- Melhor orçamento: Ubersuggest — low cost for new SEO users
- Ideal para iniciantes: Moz — clean interface and a friendly guide to SEO
- Melhor para backlinks: Ahrefs — largest link index for deep research
Procurando alternativas ao Moz? Aqui estão as melhores opções:
- 🚀 Semrush: All-in-one SEO suite with the deepest keyword and competitor data in the SEO industry.
- 🧠 SEO para surfistas: Content-focused tool that scores your writing against ranking pages in real time.
- 🔗 Ahrefs: Backlink-heavy platform with a huge link index and strong site audit tools.
- ✍️ Raptor de Conteúdo: AI content tool that turns keyword research into ready-to-publish drafts fast.
- 💰 Classificação SE: Budget-friendly all-rounder with rank tracking, audits, and keyword research.
- 👶 Ubersuggest: Cheap, beginner-friendly tool for quick keyword ideas and basic site audits.
- 🎯 Mangas: Clean, affordable suite (KWFinder, SERPChecker) loved by small marketers.
- 📊 Ranktracker: Rank-tracking specialist with keyword finder, web audit, and SERP checker.
Para ver a lista completa, consulte nosso Alternativas ao Moz guia.
⚔️ Comparação do Moz
Here is how Moz stacks up against each competitor:
- Moz vs Semrush: Semrush packs more data and features; Moz wins on simplicity and Domain Authority.
- Moz vs Surfer SEO: Surfer SEO leads on content scoring; Moz covers broader SEO needs end to end.
- Moz vs Ahrefs: Ahrefs has a larger link index; Moz is friendlier for beginners and local SEO.
- Moz vs Content Raptor: Content Raptor speeds up writing; Moz gives the keyword research and rank tracking.
- Ranking Moz vs SE: SE Ranking costs less per month; Moz brings stronger authority metrics and brand trust.
- Moz vs Ubersuggest: Ubersuggest is cheaper for starters; Moz offers deeper data and better link analysis.
- Moz vs Mangools: Mangools is simpler and cheaper; Moz scales better for bigger SEO needs.
- Moz vs Ranktracker: Ranktracker focuses on tracking; Moz is a fuller all-in-one SEO platform.
Start Using Moz Now
You learned how to use every major Moz feature:
- ✅ Análise de SERP
- ✅ Free Research Tool
- ✅ Explorador de palavras-chave
- ✅ On-Page Grader
- ✅ Domain Authority Checker
- ✅ Extension & Toolbar
- ✅ Custom Data Solutions
- ✅ Verificador de backlinks
- ✅ Local Citation Checker
Próximo passo: Escolha uma funcionalidade e experimente agora mesmo.
Most people start with Keyword Explorer to find ranking keywords.
It takes less than five minutes.
Perguntas frequentes
What is Moz used for?
Moz is an all-in-one SEO platform. People use it for keyword research, rank tracking, link analysis, technical SEO audits, and managing local business listings to grow organic traffic.
How much does Moz cost?
Moz Pro starts at $39/month for Starter, then $79 Standard, $143 Medium, and $239 Large. Plans scale with keyword and tracking limits, and a free trial is available.
Is Moz better than Semrush?
Both are strong. Moz is simpler and known for Domain Authority. Semrush offers more data and features. Beginners often prefer Moz; data-heavy teams lean toward Semrush.
O Moz é gratuito ou pago?
Moz Pro is paid, but free tools exist. You can run limited keyword research, check Domain Authority, and use MozBar without a subscription.
What does Moz Pro do?
Moz Pro tracks rankings, runs keyword research, audits technical SEO with Site Crawl, checks backlinks through Link Explorer, and generates custom SEO reports.
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