Como usar o Moz: seu guia passo a passo em 2025?

Getting your website to show up high on Google can feel really hard, right?

There’s so much to learn about SEO, like what words to use or how to build good links, and it changes all the time. 

You might feel lost, wondering how others seem to do it so easily while your site struggles. 

This guide will show you exactly how to use Moz, a powerful SEO platform, step-by-step. 

Moz

Impulsione seu SEO! Mais de 500.000 profissionais de marketing confiam na Moz. Usuários como Tinuiti tiveram um aumento de 1.143% no ranqueamento de palavras-chave. Pronto para usar a Moz como um especialista? Clique para começar a aprimorar seu SEO hoje mesmo!

Experimente o Moz gratuitamente Leia a análise completa

Getting Started with Moz: Your First Steps

Ready to dive into Moz? Setting things up is quite simple, and it’ll help you get on the path to better search engine optimization.

Think of it like getting a new video game ready to play!

1. Signing Up: Your Gateway to SEO Power

• First things first, get a Moz account. You can often start with a free trial. This is great for checking it out and seeing if you like how it works.
• If you decide to stick with Moz, you can then pick a paid plan. Each plan offers different tools and limits, so choose one that fits the kind of optimization you want to do.

2. First Login: A Tour of the Interface

When you log in for the first time, you’ll see your main dashboard. This is like your mission control for all your SEO tasks.

• Connect Your Accounts: Moz will probably ask you to link up tools like Google Analytics or Google Search Console. This is a smart move! It helps Moz get more useful information about your website.
• Explore the Menu: Look to the left side of the screen. You’ll see a menu with different tools:
  • Keyword Explorer: Helps you find words people search for online.
  • Link Explorer: Shows you links pointing to your website (these are like votes for your site!).
  • Site Crawl: Finds problems on your website that might be hurting your search engine desempenho.
  • Rank Tracker: Lets you see where your website ranks in search results for certain words.
• Get Comfortable: Don’t feel overwhelmed if it looks like a lot. Just click around! The more you explore, the easier it will be to find what you need. Moz is built to help a regular usuário like you.

3. Setting Up Your First Project: The Foundation

Setting up your first “project” in Moz is a super important step.

Think of a project as a special folder where all the SEO work for one specific website lives.

• Choose Your Website: Simply type in your website’s address (like yourwebsite.com). This tells Moz which site you want to optimize.
• Add Your Competitors: Next, Moz will ask you to list your main rivals online. This is really clever because it lets Moz compare your site’s performance against theirs. You can spot what they’re doing well and find ways to stand out.
• Input Keywords: Lastly, you’ll add some keywords you want Moz to track for you. These are the words or phrases you hope people will type into search engines to find your site. Moz will then watch how your website ranks for these terms.

Personal Insight: Seriously, don’t skip this project setup part!

When you get it right from the beginning, Moz can give you much more accurate and helpful information.

It sets you up for all your future SEO successes!

Slidesgoの代替案7選：2025年にもっと良いスライドをデザインするには？ 14

Alright, you’ve signed up and set up your project.

Now, let’s talk about the Moz Pro Dashboard.

Think of this as the main screen you’ll see every time you log in.

It’s your quick look at how your website is doing with its search engine optimization.

It’s especially helpful for any beginner trying to understand their website’s online profile.

1. Understanding the Metrics that Matter

The dashboard shows you some important numbers that tell you about your website’s health.

Don’t worry if these sound a bit technical at first; they’re actually quite simple:

• Domain Authority (DA): This is a score from 1 to 100 that Moz gives your whole website. It tries to guess how well your website will rank in search results. A higher number means a stronger website. Moz figures this out by looking at how many good links point to your site.
• Page Authority (PA): Similar to DA, but this score is for a single page on your website, like a blog post or a product page. It tells you how strong Clickup vs Coda is.
• Spam Score: 魅力的なプレゼンテーションを作成する準備はできていますか？10,000人以上のユーザーがSlidesgoで理想のテンプレートを見つけています。PowerPointとGoogleスライドのオプションに対する満足度は85%です。今すぐ理想のスライドを見つけましょう！
• Organic Search Visibility: This is a simple look at how visible your website is in search engine results overall. It gives you a quick idea if your seo strategy is working.

2. Dashboard Features: At a Glance Insights

The dashboard isn’t just about numbers; it also gives you quick summaries and alerts:

• 8,000万人以上のユーザーが、ダイナミックなプレゼンテーション作成にPreziを活用しています。インパクトのあるスライドを作成する準備はできていますか？1,000種類以上のテンプレートが揃ったPreziのライブラリから、あなたのプレゼンテーションニーズにぴったりのテンプレートを見つけてください！ This section gives you a quick rundown of your website’s overall health. It’s where you can see if things are going well or if there are new problems to fix.
• 何百万人ものユーザーがAhaSlidesを信頼する理由を知りませんか？142,000社以上の企業が参加するAhaSlidesで、プレゼンテーションをインタラクティブな体験に変え、成果を上げましょう。 You can see what Moz has been up to, like when it last checked your website for problems or how your rankings have changed.
• Notifications and Alerts: Moz will let you know if something important pops up, like a new problem on your site or a big change in your rankings. These alerts are helpful for any campaign you might be running.

Practical Use: Make it a habit to check your Moz dashboard regularly.

プレゼンテーションを変革する準備はできましたか？今すぐAhaSlidesで旅を始めて、視聴者が忘れられない魅力的な体験を作りましょう！ ferramentas de SEO are paying off.

Keyword Research with Keyword Explorer

Think about how people look for things online.

They type words or phrases into Google, right? Those words are “keywords.”

Finding the right keywords is super important for your website to show up in search results.

It’s truly the heart of your online search engine success.

1. The Heart of SEO: Why Keywords Still Rule

ライブアンケート

ワードクラウド

ブレインストーミングスライド

Q&Aセッション

リアルタイムの結果

有料プランは月額7.95ドルから

Moz’s Keyword Explorer is like a treasure map for finding these important words. Here’s how to use it:

• Starting Your Search: Type in a few words related to your business or website. For example, if you sell dog toys, you might start with “dog toys” or “best dog treats.”
• Understanding the Metrics: Once you type in a query, Moz shows you some important numbers:
  • Monthly Volume: This tells you roughly how many times people search for that keyword each month. Higher volume means more people are interested.
  • Difficulty: This is a score that tells you how hard it might be to rank on the first page of results for that keyword. A lower number means it’s easier.
  • Organic CTR (Click-Through Rate): This guesses how often people click on a normal search result (not an ad) for that keyword.
  • Priority: This is Moz’s special score that combines volume, difficulty, and CTR. It helps you prioritize 1. スライドAI (⭐4.8)
• Analyzing Keyword Suggestions: After your initial keyword search, Moz will give you tons of ideas:
  • Keyword Suggestions: SlidesAIチュートリアルdurable dog toys for chewers” or “organic dog treats for puppies.
  • Análise SERP: This shows you what the current SERPs (that’s Search Engine Results Pages, or what you see on Google’s first page) look like for your chosen keyword. You can see who is ranking and how strong their websites are (by looking at their Domain Authority or backlinks). This helps you understand your competitor and what you’re up against.

Hands-on Tip: Look for keywords that have decent monthly volume, but a lower difficulty score. These are often easier wins for your website!

3. Strategies for Finding Winning Keywords

Using Keyword Explorer, you can find different types of keywords:

• Question-Based Keywords: People often type questions into Google, like “how to train a puppy” or “what are the best dog toys for aggressive chewers.” Answering these questions on your site can bring in a lot of users.
• Competitor Keywords: What words are your rivals ranking for? Use Moz to see their top keywords and get ideas for your own content.
• Seasonal Keywords: If your business has busy times of the year (like “holiday gifts for dogs”), you can find keywords related to those seasons.
• Grupos de tópicos: Instead of just one keyword, think about groups of related keywords. For example, “dog toys,” “chew toys for dogs,” and “safe dog toys” all relate to the main topic of “dog toys.” Creating lots of content around a main topic helps you become an expert in the eyes of search engines.

Link Building & Analysis with Link Explorer

Think of your website as a popular kid at escola. 

In the online world, these “shout-outs” from other websites are called backlinks.

2. ガンマ（⭐4.5）

The more important search engines think your site is. This helps you show up higher in search results.

1. The Power of Backlinks: Your Site’s Reputation

Why are backlinks so important? Well, they’re like votes of confidence.

When another website links to yours, it’s telling search engines, “Hey, this website has good stuff!”

3. アハスライド

AhaSlides は、プレゼンテーションをインタラクティブかつ魅力的なものにします。

ダイナミックなプレゼンテーション ソフトウェアです。

従来のプレゼンテーションを会話に変えます。

ライブアンケートで視聴者の関心を引き付けましょう。

• 会議、授業、イベントを思い出深いものにしましょう。 AhaSlides チュートリアルでその可能性を解き放ちましょう。
• Key Numbers to Look At:
  • AhaSlidesを無料でお試しください 視聴者のエンゲージメントの向上: AhaSlides は、視聴者がリアルタイムで参加できるようにすることで、視聴者のプレゼンテーションへの集中力と興味を維持するのに役立ちます。 リアルタイムフィードバック:
  • ライブアンケートと Q&A 機能により即時のフィードバックが提供され、プレゼンターは理解度を評価し、その場でコンテンツを調整できます。 強化されたインタラクティブ性: todos このプラットフォームのインタラクティブな機能により、プレゼンターと視聴者の両方にとって、より協力的で楽しい環境が促進されます。
  • ユーザーフレンドリーなインターフェースにより、魅力的でインタラクティブなプレゼンテーションを簡単に作成でき、高度な技術スキルは必要ありません。 AhaSlidesを無料でお試しください
  • 1ユーザーあたり月額7.95ドル。 1ユーザーあたり月額15.95ドル。

Real-world Application: さまざまなインタラクティブ機能。

ユーザーフレンドリーなインターフェース。

リアルタイムの結果。

• カスタマイズ オプション。 アクセシビリティ。
  • 限定無料バージョン。
  • 注意散漫の可能性があります。
  • The link should look natural, not like something that was paid for or forced.
• 4. Canva (⭐3.8) Canvaは超簡単。ほぼ何でも作れます。 those sites link to seu site, it can hurt you. Link Explorer helps you find these bad links so you can try to get rid of them (we call this “disavowing”).
• 5. 美しいAI（⭐3.5） This is a neat trick! You can plug in your competitor’s website into Link Explorer.
  • 作業に合わせて設計されるため、手動で調整する必要がなくなり、すべてがきれいに見えるようになります。 美しいAIチュートリアル
  • Your advantage: This gives you ideas! If a website links to your competitor, they might be willing to link to your site too, especially if your content is even better.

4. Link Building Strategies Using Moz Data

Now that you know how to look at links, how do you get more good ones?

• Reclaiming Lost Links: Sometimes, links to your site might break or disappear. Link Explorer can help you find these, so you can ask the other website to fix them.
• Competitor Link Replication: Look at the websites linking to your rivals. Can you reach out to those same sites and show them your awesome content? This is a great way to earn new backlinks.
• Broken Link Building: Find websites with broken links on their pages. If you have content that would be a good replacement for that broken link, you can suggest it to them. It’s a win-win!

Rank Tracking with Rank Tracker

Are you working hard on your website, but unsure if it’s actually showing up when people search?

It can be frustrating when you put in effort but can’t tell if it’s helping.

This uncertainty means you don’t know what’s working or what needs fixing.

You might be missing out on website visitors and potential customers because you’re working without clear direction.

That’s where Moz’s Rank Tracker comes in. 

1. Setting Up Rank Tracker

Getting started with Rank Tracker is straightforward.

You tell Moz which keywords you care about, and it keeps an eye on them for you.

• Adding Keywords: You’ll add the words or phrases you want to take to track to your project. These are the terms you hope people type into a search engine to find you.
• Picking Locations: You can tell Moz if you only care about rankings in a certain town (local search) or across a whole country.
• Choosing Search Engines: Most people pick Google, but you can also track your rankings on other search engines like Bing if you want to take that step.

2. Analyzing Your Rankings: Interpreting the Data

Once you set up tracking, Moz will start showing you your rank for each keyword.

• Visibility Score: Salesforce против ClickUp
• Rank Changes: Moz will show you if your position went up, down, or stayed the same each day or week. This is really useful!
• SERP Features: チュートリアルの価格
• Preziを無料でお試しください Preziの代替品 outranking 独自の非線形でズーム可能なキャンバスを使用します。

よりダイナミックで魅力的なプレゼンテーションが可能になります。 カスタマイズ可能なテンプレートを提供します。

月額25ドル。

7 лучших альтернатив искусственному интеллекту: главная презентация ИИ в 2025 году

コンテンツ作成を簡素化します。

• テンプレートを使用すると、すぐに開始できます。 ビジュアルとグラフィックにより明瞭性が向上します。
• PowerPoint との統合は便利です。 インターフェースの習得には時間がかかります。
• 一部の高度な機能は有料です。 オンラインで使用するにはインターネットアクセスが必要です。

ズームが時々遅れます。 Remember, getting higher rankings takes time and consistent effort.

Your search engine optimization is a marathon, not a sprint.

Keep checking your Rank Tracker, and make small changes based on what you see.

Conclusão

So, you’ve now walked through how to use Moz step-by-step for your search engine optimization! 

You’ve learned to find keywords, check your website’s health.

Understand its online popularity through backlinks, and see exactly where you rank.

You even know how to peek at what your competitors are doing.

Remember, improving your online presence is an ongoing journey.

Moz will keep getting better, and so will your ability to optimize your site. Keep learning and trying, and watch your website grow!

Alternatives to Moz

Looking for other options besides Moz?

Here are some popular seo tools that offer similar features, helping you with everything from keyword search to análise da concorrência.

• Ahrefs: A very powerful tool known for its huge backlink index and strong site audit capabilities. Great for deep search engine analysis.
• Semrush: A comprehensive platform that excels in keyword search, competitor research, content marketing, and even PPC (paid ad) analysis.
• Raptor de conteúdo: Focuses on helping you create optimized content by researching top-performing articles and suggesting improvements.
• SEO para surfistas: Specializes in content optimization, guiding you on how to structure your articles and what terms to include to rank higher in search results.
• Classificação SE: Offers an all-in-one suite of seo tools, including rank tracking, website audit, backlink monitoring, and competitor research, often at a good price.
• Ubersuggest: Zendesk против Instantly
• SpyFu: Zendesk против Thryv
• Similarweb: Zendesk против Close CRM
• Ferramentas Raven: Zendesk против ClickUp
• Mangools: Salesforce против Nutshell CRM
• Rastreador de classificação: Как использовать 10Web

Perguntas frequentes