Início rápido
This guide covers every Sendible feature:
- Começando — Create your Sendible account and connect social accounts
- How to Use Content Management Tool — Draft, store and reuse social media content without digging through folders
- Como usar relatórios automatizados — Send recurring performance reports to clients on autopilot
- Como usar o gerenciamento de campanhas — Group related social media posts and track them as one campaign
- How to Use Custom Tags — Label posts and profiles so you can filter posts in seconds
- How to Use Manage and Collaborate — Give your entire internal team access without sharing passwords
- Como usar o agendamento de mídias sociais — Schedule posts across every network from a single calendar
- How to Use UTM Tracking — Attach utm parameters to links and measure real traffic in Google Analytics
- Como usar a marca branca — Put your own brand on the dashboard, reports and client emails
- How to Use Report Builder — Create custom reports from scratch with drag-and-drop widgets
Tempo necessário: 5 minutos por filme
Neste guia também: Dicas profissionais | Erros comuns | Solução de problemas | Preços | Alternativas
Por que confiar neste guia?
I’ve run client work inside Sendible for over two years and tested every feature here. This tutorial comes from real hands-on use, not vendor screenshots.
Sendible é um mídias sociais management platform built for agencies and growing brands.
Most users only ever touch the calendar and miss the rest.
This guide shows you how to use Sendible feature by feature.
Passo a passo, com capturas de tela e dicas profissionais.
Sendible Tutorial
This How to Use Sendible tutorial walks through every part of the Sendible dashboard, from your first connected account to custom branded reports.
Sendable
Manage every mídias sociais channel from one place. Sendible schedules posts, tracks audience engagement and builds client-ready reports across 10 social media platforms. Start with a 14-day free trial, no cancellation fees.
Getting Started with Sendible
Before touching any feature, finish this one-time setup.
Leva cerca de três minutos.
Here is my honest take after using the platform daily:
Agora vamos analisar cada etapa.
Step 1: Create Your Sendible Account
Go to the Sendible website and click “Start Free Trial.”
Enter your email and pick a password.
Every plan opens with a 14-day free trial and no cancellation fees.
✓ Ponto de verificação: Verifique o seu caixa de entrada para o e-mail de confirmação.
Passo 2: Conecte suas contas de mídia social
Sendible runs in any browser, plus iOS and Android aplicativos móveis.
Abrir Account Settings and click “Add Service” to link your social media profiles.
You can add Facebook pages, company pages, LinkedIn profiles, Google Negócios Profiles and TikTok Business accounts.
Eis como isso se parece:
✓ Ponto de verificação: Each connected social media account shows a green status dot.
Step 3: Set Up Your Workspace
Create one Workspace per client so social feeds never get mixed up.
Then invite team members and assign permission groups.
✅ Concluído: Your Sendible dashboard is live and ready for every feature below.
Como usar a ferramenta de gerenciamento de conteúdo Sendible
Content Management Tool lets you plan, write and store social media content in one shared workspace.
Veja como usá-lo passo a passo.
Step 1: Open the Smart Compose Box
Click the pencil icon at the top of the Sendible dashboard.
The smart compose box opens with every connected account listed on the left.
Step 2: Write and Enrich Your Post
Type your message, then trim it per network with the compose box tabs.
Crop visuals with the built-in image editor or trim clips in the editor de vídeo.
Pull media straight from Canva, Pexels, GIPHY or your Google Drive integration.
Eis como isso se parece:
✓ Ponto de verificação: Your draft shows a live preview for each selected network.
Step 3: Save It to a Content Library
Click “Save to Library” instead of publishing right away.
Content libraries hold legendas, hashtag sets and ideas your whole team can reuse.
✅ Resultado: Your social media content lives in one searchable library instead of scattered docs.
💡 Dica profissional: Use dynamic fields like {first_name} in recurring posts so the same template reads fresh every time.
Como usar os relatórios automatizados do Sendible
Relatórios automatizados lets you send recurring performance reports to clients without building them by hand.
Veja como usá-lo passo a passo.
Passo 1: Abra a aba Relatórios
Click “Reports” in the left sidebar of your Sendible account.
Pick a ready-made template such as the engagement report.
Step 2: Choose Profiles and Date Range
Select the social profiles you want covered.
Set the period, then add Google Analytics data if the site is linked.
Eis como isso se parece:
✓ Ponto de verificação: The preview pane renders your chosen metrics as one-click reports.
Step 3: Schedule Delivery
Switch on “Email this report” and choose weekly or monthly.
Clients receive presentation-ready PDFs without asking you for them.
✅ Resultado: Relatórios runs itself while you focus on social media strategy.
💡 Dica profissional: Send monthly reports on the first working day, not the first of the month, so weekend dips do not skew the story.
How to Use Sendible Campaign Manager
Gestão de Campanhas lets you group related posts into one campaign and track them together.
Veja como usá-lo passo a passo.
Step 1: Create a Campaign
Open the content calendar and click “New Campaign.”
Name it after the launch, season or client push it belongs to.
Step 2: Attach Your Posts
Drag existing drafts into the campaign or write new ones inside it.
Every campaign post keeps its own network settings and publish time.
Eis como isso se parece:
✓ Ponto de verificação: All campaign posts appear grouped under one colour on the calendar.
Etapa 3: Monitorar o desempenho
Open the campaign view to see reach, clicks and audience engagement side by side.
✅ Resultado: You can prove which push drove results instead of guessing.
💡 Dica profissional: Keep campaigns shorter than six weeks. Long campaigns blur the numbers and hide what actually worked.
Como usar tags personalizadas do Sendible
Custom Tags lets you label posts and profiles so you can filter posts in seconds.
Veja como usá-lo passo a passo.
Step 1: Create Your Tag Set
Go to Settings and open “Tags.”
Add profile tags for client name, region or content pillar.
Step 2: Apply Tags While Writing
Tag each post inside the compose box before you schedule it.
Tags also attach to connected social media accounts, not just posts.
Eis como isso se parece:
✓ Ponto de verificação: The calendar now shows only the tagged social media posts you selected.
Etapa 3: Filtrar por etiqueta
Use the calendar filter to filter posts down to one tag.
✅ Resultado: Finding any post across multiple clients takes seconds.
💡 Dica profissional: Tag by funnel stage, not just topic. It makes your engagement report far easier to read later.
How to Use Sendible Manager and Collaborator
Manage and Collaborate lets you give your entire internal team the right access without sharing passwords.
Veja como usá-lo passo a passo.
Passo 1: Convide sua equipe
Open Settings and click “Users,” then add each colleague by email.
Sendible supports unlimited users on every plan, so seat counts never limit you.
Step 2: Build Permission Groups
Create custom user permission groups for writers, approvers and viewers.
Junior staff can draft without ever reaching your own accounts or client passwords.
Eis como isso se parece:
✓ Ponto de verificação: Pending posts show an “Awaiting approval” badge on the calendar.
Step 3: Turn On Approval Workflows
Route drafts through approval workflows so clients sign off before anything goes live.
✅ Resultado: Team collaboration happens inside the platform instead of scattered email threads.
💡 Dica profissional: Give clients approver access only. Full access tempts them to publish untracked posts from personal accounts.
How to Use Sendible Social Media Scheduler
Agendamento de mídias sociais lets you schedule posts across every network from a single calendar.
Veja como usá-lo passo a passo.
Step 1: Pick Your Publishing Method
Schedule single posts from the compose box for any day of the year.
For bulk importing, upload a CSV file with dates, captions and image links.
Step 2: Set the Right Time
Choose “Best time to post” and Sendible picks the optimal publishing time from your engagement history.
Drag any item on the calendar to reschedule it.
Eis como isso se parece:
✓ Ponto de verificação: Queued items appear in the calendar with a recycle icon.
Step 3: Automate the Rest
Create queues for recurring slots, then build smart queues that recycle evergreen content.
Add rss feeds through the rss feed importer so relevant content posts itself from your blog.
✅ Resultado: Your social media channels stay active even during your busiest weeks.
💡 Dica profissional: Load smart queues with at least 20 evergreen posts. Fewer than that and followers spot the repeats.
How to Use Sendible UTM Tracker
UTM Tracking lets you attach utm parameters to every link and measure real traffic.
Veja como usá-lo passo a passo.
Step 1: Enable UTM Tagging
Open Settings and find “Link Settings.”
Switch on automatic utm parameters for outbound links.
Step 2: Define Your Parameters
Set source, medium and campaign values per profile.
Sendible integrates with Google Analytics, so tagged clicks land in your existing reports.
Eis como isso se parece:
✓ Ponto de verificação: Preview posts show the full tagged URL before publishing.
Step 3: Review the Traffic
Open Google Analytics and sort acquisition by campaign to see which posts earned real visits.
✅ Resultado: You can tie site traffic back to individual social media posts.
💡 Dica profissional: Keep utm values lowercase. Google Analytics treats Facebook and facebook as two separate sources.
Como usar o Sendible White Label
Marca Branca lets you put your own brand on the dashboard, reports and client emails.
Veja como usá-lo passo a passo.
Passo 1: Abra as Configurações de Marca Branca
White labelling sits on the Advanced and Enterprise plans.
Go to Settings and open the “White Label” panel.
Etapa 2: Faça o upload da sua marca
Add your logo, brand colours and custom domain.
The Sendible dashboard, login screen and client emails all switch to your identity.
Eis como isso se parece:
✓ Ponto de verificação: Your logo replaces Sendible branding across the interface.
Step 3: Share the Client Connect Widget
Send clients the client connect widget so they link their own accounts themselves.
The client connect flow means you never handle their passwords.
✅ Resultado: Clients see your agency brand at every touchpoint.
💡 Dica profissional: Use a subdomain like social.youragency.com. It looks native and takes about ten minutes to set up.
Como usar o Sendible Report Builder
Relatório Construtor lets you create custom reports from scratch with drag-and-drop widgets.
Veja como usá-lo passo a passo.
Step 1: Start a Blank Report
Open Reports and click “Report Builder.”
Choose a blank canvas rather than a template.
Step 2: Drag In Your Widgets
Add charts for followers, clicks, direct messages and audience engagement.
Drop in your own logo to produce custom branded reports.
Eis como isso se parece:
✓ Ponto de verificação: The canvas shows live data pulled from your connected social media accounts.
Step 3: Save It as a Template
Save the layout once and reuse it for every client next month.
✅ Resultado: You can create custom reports that match how each client actually measures success.
💡 Dica profissional: Cut any widget a client never asks about. Short custom reports get read; twenty-page ones do not.
Sendible Pro Tips and Shortcuts
After two years inside this social media management platform, here are the tips I actually use.
Atalhos de teclado
| Ação | Atalho |
|---|---|
| Open the compose box | C |
| Jump to the calendar | G então C |
| Open Priority Inbox | G então eu |
| Search posts and profiles | / |
Características ocultas que a maioria das pessoas não percebe
- Content suggestions: Sendible surfaces trending articles by topic so you never start from a blank page.
- Google Alerts and social feeds: Pipe Google Alerts into your monitoring streams to catch brand mentions cedo.
- First comments: Add hashtags as first comments on Instagram to keep captions clean.
- Google Drive: Attach assets straight from Drive instead of downloading and re-uploading files.
Sendible Common Mistakes to Avoid
Mistake #1: Connecting Personal Accounts by Habit
❌ Errado: Linking your personal Facebook profile instead of the business asset it manages.
✅ Direita: Connect Facebook pages and company pages through the business account that owns them.
Mistake #2: Publishing the Same Texto Everywhere
❌ Errado: Blasting one caption to all social media platforms at once.
✅ Direita: Use the per-network tabs to create content that fits each audience.
Mistake #3: Skipping Permission Setup
❌ Errado: Giving every colleague admin rights because it is faster.
✅ Direita: Build permission groups first, so drafts always pass through approval workflows.
Sendible Troubleshooting
Problem: A Connected Account Keeps Disconnecting
Causa: Networks expire access tokens every 60 to 90 days.
Consertar: Open account settings, click the red warning icon and re-authorise that profile.
Problem: Scheduled Posts Fail to Publish
Causa: The image breaks a network size limit or the caption exceeds the character cap.
Consertar: Check the error note on the failed post, resize the image, then reschedule it.
Problem: Reports Show No Data
Causa: Analytics permissions were not granted when the profile was linked.
Consertar: Reconnect the profile and tick every analytics scope during authorisation.
📌 Observação: If none of these fix your issue, contact Sendible support. Enterprise plans include a dedicated account manager.
O que é Sendible?
Sendable is a social media management platform for content creation, scheduling, publishing, monitoring and analysis.
Think of it as one control room for every account your agency touches.
Veja esta breve visão geral:
Inclui estas características principais:
- Content Management Tool: Draft, store and reuse social media content without digging through folders.
- Relatórios automatizados: Send recurring performance reports to clients on autopilot.
- Gestão de campanhas: Group related social media posts and track them as one campaign.
- Etiquetas personalizadas: Label posts and profiles so you can filter posts in seconds.
- Manage and Collaborate: Give your entire internal team access without sharing passwords.
- Agendamento de publicações em redes sociais: Schedule posts across every network from a single calendar.
- Rastreamento UTM: Attach utm parameters to links and measure real traffic in Google Analytics.
- Marca branca: Put your own brand on the dashboard, reports and client emails.
- Report Builder: Create custom reports from scratch with drag-and-drop widgets.
It publishes to 10 social media platforms, including Instagram, Facebook, LinkedIn, TikTok, X and YouTube.
The Priority Inbox pulls comments, mentions and direct messages into one stream you can clear daily.
That makes it an all in one platform for agencies juggling multiple clients.
Para uma análise completa, consulte nosso artigo. Sendible review.
Preços Sendible
Here’s what Sendible costs in 2026:
| Plano | Preço | Ideal para |
|---|---|---|
| Criador | US$ 22 por mês | Solo creators running their own accounts |
| Tração | US$ 67/mês | Equipes pequenas e marcas em crescimento |
| Escala | US$ 149/mês | Agências que atendem vários clientes |
| Avançado | US$ 224/mês | Larger agencies needing white label branding |
| Empresa | Acesso a todas as funcionalidades, marca branca e domínio. | Large teams wanting custom integrations |
Teste grátis: Yes — a 14-day free trial on every plan, and no cancellation fees if you leave.
Garantia de reembolso: No refund window, but annual billing takes 15% off the monthly rate.
💰 Melhor custo-benefício: Scale — it unlocks enough profiles and reporting depth for a real client lista.
Sendible vs. Alternativas
How does Sendible compare? Here’s the competitive landscape:
| Ferramenta | Ideal para | Preço | Avaliação |
|---|---|---|---|
| Sendable | Agências com múltiplos clientes | US$ 22/mês | ⭐ 4,0 |
| Sprout Social | Relatórios empresariais | US$ 249/mês | ⭐ 4,4 |
| SocialPilot | Budget agency plans | US$ 30/mês | ⭐ 4,5 |
| Agorapulse | Gerenciamento de caixa de entrada | US$ 79/mês | ⭐ 4,5 |
| Buffer | Agendamento simples | $ 6/mês | ⭐ 4,5 |
| Mais tarde | Planejamento visual | US$ 25/mês | ⭐ 4,4 |
| Loomly | Sugestões de conteúdo | US$ 42/mês | ⭐ 4,6 |
| Métricool | Análises com orçamento limitado | US$ 22/mês | ⭐ 4,6 |
Escolhas rápidas:
- Melhor no geral: Sendible — the balance of scheduling, inbox and reporting is hard to beat.
- Melhor orçamento: Buffer — cheap, clean and fine for one brand.
- Ideal para iniciantes: Later — the visual calendar teaches itself.
- Melhor opção para agências: Sendible — white label plus client connect wins on client-facing work.
Procurando alternativas ao Sendible? Aqui estão as melhores opções:
- 🌟 Sprout Social: Deepest analytics of the group, with strong listening tools. Priced for enterprise teams rather than small agencies.
- 💰 SocialPilot: Similar agency features at a lower price, including bulk scheduling and white label client dashboards.
- 🧠 Estúdio de Conteúdo: Strong AI writing and content discovery for teams that publish high volumes of relevant content weekly.
- ⚡ Postagem de herói: Flat-rate pricing with unlimited social accounts, aimed at users who post everywhere at once.
- 📊 Agorapulse: Best-in-class unified inbox and social listening, with clear ROI reporting per channel.
- 💼 Zoho Social: Natural fit if you already run Zoho CRM, with tight lead tracking built in.
- 👶 Buffer: The simplest way to schedule posts for one brand, with a generous free tier.
- 🏢 Aspersor: Enterprise-grade platform covering care, marketing and research across huge account portfolios.
- 🎨 Mais tarde: Visual-first planner made for Instagram and TikTok, with link-in-bio tools included.
- 🔧 Loomly: Post ideas and approval flows built in, useful for teams new to social media management.
- 🚀 Chama: Leve ferramenta de IA for solo founders who want posts drafted and scheduled fast.
- 🔥 Métricool: Analytics-heavy at a low price, with ad tracking alongside organic social profiles.
Para ver a lista completa, consulte nosso Alternativas ao Sendible guia.
⚔️ Sendible Comparado
Here is how Sendible stacks up against each competitor:
- Sendible vs Sprout Social: Sprout reports better; Sendible costs a fraction of the price for similar day-to-day publishing.
- Sendible vs SocialPilot: SocialPilot is cheaper; Sendible wins on inbox depth and client connect onboarding.
- Sendible vs. Content Studio: Content Studio leads on AI drafting; Sendible leads on client reporting and permissions.
- Sendible vs Heropost: Heropost offers unlimited profiles; Sendible offers real approval workflows and analytics.
- Sendible vs Agorapulse: Agorapulse has the better inbox; Sendible has the better white label and cheaper entry plan.
- Sendible vs Zoho Social: Zoho suits CRM users; Sendible suits agencies managing many external clients.
- Sendible vs Buffer: Buffer is simpler and cheaper; Sendible handles teams, clients and reporting properly.
- Sendible vs. Sprinklr: Sprinklr fits global enterprises; Sendible fits small and mid-sized agencies without the overhead.
- Sendible vs Later: Later wins on visual planning; Sendible wins on monitoring and custom branded reports.
- Sendible vs Loomly: Loomly guides beginners well; Sendible scales further with white label and UTM tracking.
- Sendible vs Blaze: Blaze suits solo creators; Sendible suits teams needing permissions and client sign-off.
- Sendible vs. Metricol: Metricool is cheaper for analytics; Sendible is stronger for publishing at agency scale.
Start Using Sendible Now
You learned how to use every major Sendible feature:
- ✅ Content Management Tool
- ✅ Relatórios automatizados
- ✅ Gestão de Campanhas
- ✅ Custom Tags
- ✅ Manage and Collaborate
- ✅ Agendamento de mídias sociais
- ✅ UTM Tracking
- ✅ Marca Branca
- ✅ Report Builder
Próximo passo: Pick one feature and try it today.
Most people start with the Content Management Tool.
Leva menos de cinco minutos.
Perguntas frequentes
How much is Sendible per month?
Sendible starts at $22 per month for Creator. Traction is $67, Scale is $149 and Advanced is $224. Annual billing cuts 15% off.
Is Sendible good for social media management?
Yes. It suits agencies best, combining scheduling, a priority inbox, approval workflows and client reporting for multiple clients in one dashboard.
What is the best software for social media scheduling?
Sendible leads for agencies, Buffer for solo brands and Later for visual planning. Pick based on team size and client reporting needs.
Qual é a regra 5-5-5 para as redes sociais?
Share five of your own posts, five pieces of relevant content from others, and engage with five accounts daily to build audience engagement.
O Sendible oferece um plano gratuito?
No free plan exists. Every tier opens with a 14-day free trial that needs no credit card, and there are no cancellation fees.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 