Быстрый старт
This guide covers every Sendible feature:
- Начиная — Create your Sendible account and connect social accounts
- How to Use Content Management Tool — Draft, store and reuse social media content without digging through folders
- Как использовать автоматизированные отчеты — Send recurring performance reports to clients on autopilot
- Как использовать управление кампаниями — Group related social media posts and track them as one campaign
- How to Use Custom Tags — Label posts and profiles so you can filter posts in seconds
- How to Use Manage and Collaborate — Give your entire internal team access without sharing passwords
- Как использовать планирование публикаций в социальных сетях — Schedule posts across every network from a single calendar
- How to Use UTM Tracking — Attach utm parameters to links and measure real traffic in Google Analytics
- Как использовать White Label — Put your own brand on the dashboard, reports and client emails
- How to Use Report Builder — Create custom reports from scratch with drag-and-drop widgets
Необходимое время: 5 минут на каждый фильм
Также в этом руководстве: Полезные советы | Распространенные ошибки | Поиск неисправностей | Цены | Альтернативы
Почему стоит доверять этому руководству?
I’ve run client work inside Sendible for over two years and tested every feature here. This tutorial comes from real hands-on use, not vendor screenshots.
Sendible — это социальные сети management platform built for agencies and growing brands.
Most users only ever touch the calendar and miss the rest.
This guide shows you how to use Sendible feature by feature.
Пошаговая инструкция со скриншотами и полезными советами.
Sendible Tutorial
This How to Use Sendible tutorial walks through every part of the Sendible dashboard, from your first connected account to custom branded reports.
Sendible
Manage every социальные сети channel from one place. Sendible schedules posts, tracks audience engagement and builds client-ready reports across 10 social media platforms. Start with a 14-day free trial, no cancellation fees.
Getting Started with Sendible
Before touching any feature, finish this one-time setup.
Это займет около трех минут.
Here is my honest take after using the platform daily:
Теперь давайте рассмотрим каждый шаг.
Step 1: Create Your Sendible Account
Go to the Sendible website and click “Start Free Trial.”
Enter your email and pick a password.
Every plan opens with a 14-day free trial and no cancellation fees.
✓ Контрольная точка: Проверьте свой входящие для подтверждающего письма.
Шаг 2: Подключите свои аккаунты в социальных сетях
Sendible runs in any browser, plus iOS and Android мобильные приложения.
Открыть Account Settings and click “Add Service” to link your social media profiles.
You can add Facebook pages, company pages, LinkedIn profiles, Google Бизнес Profiles and TikTok Business accounts.
Вот как это выглядит:
✓ Контрольная точка: Each connected social media account shows a green status dot.
Step 3: Set Up Your Workspace
Create one Workspace per client so social feeds never get mixed up.
Then invite team members and assign permission groups.
✅ Готово: Your Sendible dashboard is live and ready for every feature below.
Как использовать инструмент управления контентом Sendible
Content Management Tool lets you plan, write and store social media content in one shared workspace.
Вот пошаговая инструкция по его использованию.
Step 1: Open the Smart Compose Box
Click the pencil icon at the top of the Sendible dashboard.
The smart compose box opens with every connected account listed on the left.
Step 2: Write and Enrich Your Post
Type your message, then trim it per network with the compose box tabs.
Crop visuals with the built-in image editor or trim clips in the видеоредактор.
Pull media straight from Канва, Pexels, GIPHY or your Google Drive integration.
Вот как это выглядит:
✓ Контрольная точка: Your draft shows a live preview for each selected network.
Step 3: Save It to a Content Library
Click “Save to Library” instead of publishing right away.
Content libraries hold подписи, hashtag sets and ideas your whole team can reuse.
✅ Результат: Your social media content lives in one searchable library instead of scattered docs.
💡 Полезный совет: Use dynamic fields like {first_name} in recurring posts so the same template reads fresh every time.
Как использовать автоматизированные отчеты Sendible
Автоматизированные отчеты lets you send recurring performance reports to clients without building them by hand.
Вот пошаговая инструкция по его использованию.
Шаг 1: Откройте вкладку «Отчеты».
Click “Reports” in the left sidebar of your Sendible account.
Pick a ready-made template such as the engagement report.
Step 2: Choose Profiles and Date Range
Select the social profiles you want covered.
Set the period, then add Google Analytics data if the site is linked.
Вот как это выглядит:
✓ Контрольная точка: The preview pane renders your chosen metrics as one-click reports.
Step 3: Schedule Delivery
Switch on “Email this report” and choose weekly or monthly.
Clients receive presentation-ready PDFs without asking you for them.
✅ Результат: Отчетность runs itself while you focus on social media strategy.
💡 Полезный совет: Send monthly reports on the first working day, not the first of the month, so weekend dips do not skew the story.
How to Use Sendible Campaign Manager
Управление кампанией lets you group related posts into one campaign and track them together.
Вот пошаговая инструкция по его использованию.
Step 1: Create a Campaign
Open the content calendar and click “New Campaign.”
Name it after the launch, season or client push it belongs to.
Step 2: Attach Your Posts
Drag existing drafts into the campaign or write new ones inside it.
Every campaign post keeps its own network settings and publish time.
Вот как это выглядит:
✓ Контрольная точка: All campaign posts appear grouped under one colour on the calendar.
Шаг 3: Отслеживание результатов
Open the campaign view to see reach, clicks and audience engagement side by side.
✅ Результат: You can prove which push drove results instead of guessing.
💡 Полезный совет: Keep campaigns shorter than six weeks. Long campaigns blur the numbers and hide what actually worked.
Как использовать пользовательские теги Sendible
Custom Tags lets you label posts and profiles so you can filter posts in seconds.
Вот пошаговая инструкция по его использованию.
Step 1: Create Your Tag Set
Go to Settings and open “Tags.”
Add profile tags for client name, region or content pillar.
Step 2: Apply Tags While Writing
Tag each post inside the compose box before you schedule it.
Tags also attach to connected social media accounts, not just posts.
Вот как это выглядит:
✓ Контрольная точка: The calendar now shows only the tagged social media posts you selected.
Шаг 3: Фильтрация по тегу
Use the calendar filter to filter posts down to one tag.
✅ Результат: Finding any post across multiple clients takes seconds.
💡 Полезный совет: Tag by funnel stage, not just topic. It makes your engagement report far easier to read later.
How to Use Sendible Manager and Collaborator
Manage and Collaborate lets you give your entire internal team the right access without sharing passwords.
Вот пошаговая инструкция по его использованию.
Шаг 1: Пригласите свою команду
Open Settings and click “Users,” then add each colleague by email.
Sendible supports unlimited users on every plan, so seat counts never limit you.
Step 2: Build Permission Groups
Create custom user permission groups for writers, approvers and viewers.
Junior staff can draft without ever reaching your own accounts or client passwords.
Вот как это выглядит:
✓ Контрольная точка: Pending posts show an “Awaiting approval” badge on the calendar.
Step 3: Turn On Approval Workflows
Route drafts through approval workflows so clients sign off before anything goes live.
✅ Результат: Team collaboration happens inside the platform instead of scattered email threads.
💡 Полезный совет: Give clients approver access only. Full access tempts them to publish untracked posts from personal accounts.
How to Use Sendible Social Media Scheduler
Планирование публикаций в социальных сетях lets you schedule posts across every network from a single calendar.
Вот пошаговая инструкция по его использованию.
Step 1: Pick Your Publishing Method
Schedule single posts from the compose box for any day of the year.
For bulk importing, upload a CSV file with dates, captions and image links.
Step 2: Set the Right Time
Choose “Best time to post” and Sendible picks the optimal publishing time from your engagement history.
Drag any item on the calendar to reschedule it.
Вот как это выглядит:
✓ Контрольная точка: Queued items appear in the calendar with a recycle icon.
Step 3: Automate the Rest
Create queues for recurring slots, then build smart queues that recycle evergreen content.
Add rss feeds through the rss feed importer so relevant content posts itself from your blog.
✅ Результат: Your social media channels stay active even during your busiest weeks.
💡 Полезный совет: Load smart queues with at least 20 evergreen posts. Fewer than that and followers spot the repeats.
How to Use Sendible UTM Tracker
UTM Tracking lets you attach utm parameters to every link and measure real traffic.
Вот пошаговая инструкция по его использованию.
Step 1: Enable UTM Tagging
Open Settings and find “Link Settings.”
Switch on automatic utm parameters for outbound links.
Step 2: Define Your Parameters
Set source, medium and campaign values per profile.
Sendible integrates with Google Analytics, so tagged clicks land in your existing reports.
Вот как это выглядит:
✓ Контрольная точка: Preview posts show the full tagged URL before publishing.
Step 3: Review the Traffic
Open Google Analytics and sort acquisition by campaign to see which posts earned real visits.
✅ Результат: You can tie site traffic back to individual social media posts.
💡 Полезный совет: Keep utm values lowercase. Google Analytics treats Facebook and facebook as two separate sources.
Как использовать Sendible White Label
Белая этикетка lets you put your own brand on the dashboard, reports and client emails.
Вот пошаговая инструкция по его использованию.
Шаг 1: Откройте настройки White Label
White labelling sits on the Advanced and Enterprise plans.
Go to Settings and open the “White Label” panel.
Шаг 2: Загрузите свой фирменный стиль.
Add your logo, brand colours and custom domain.
The Sendible dashboard, login screen and client emails all switch to your identity.
Вот как это выглядит:
✓ Контрольная точка: Your logo replaces Sendible branding across the interface.
Step 3: Share the Client Connect Widget
Send clients the client connect widget so they link their own accounts themselves.
The client connect flow means you never handle their passwords.
✅ Результат: Clients see your agency brand at every touchpoint.
💡 Полезный совет: Use a subdomain like social.youragency.com. It looks native and takes about ten minutes to set up.
Как использовать конструктор отчетов Sendible
Отчет Строитель lets you create custom reports from scratch with drag-and-drop widgets.
Вот пошаговая инструкция по его использованию.
Step 1: Start a Blank Report
Open Reports and click “Report Builder.”
Choose a blank canvas rather than a template.
Step 2: Drag In Your Widgets
Add charts for followers, clicks, direct messages and audience engagement.
Drop in your own logo to produce custom branded reports.
Вот как это выглядит:
✓ Контрольная точка: The canvas shows live data pulled from your connected social media accounts.
Step 3: Save It as a Template
Save the layout once and reuse it for every client next month.
✅ Результат: You can create custom reports that match how each client actually measures success.
💡 Полезный совет: Cut any widget a client never asks about. Short custom reports get read; twenty-page ones do not.
Sendible Pro Tips and Shortcuts
After two years inside this social media management platform, here are the tips I actually use.
Клавиатурные сочетания
| Действие | Быстрый доступ |
|---|---|
| Open the compose box | C |
| Jump to the calendar | Г, затем С |
| Open Priority Inbox | Г тогда я |
| Search posts and profiles | / |
Скрытые функции, которые большинство людей упускают из виду.
- Content suggestions: Sendible surfaces trending articles by topic so you never start from a blank page.
- Google Alerts and social feeds: Pipe Google Alerts into your monitoring streams to catch brand mentions рано.
- First comments: Add hashtags as first comments on Instagram to keep captions clean.
- Google Drive: Attach assets straight from Drive instead of downloading and re-uploading files.
Sendible Common Mistakes to Avoid
Mistake #1: Connecting Personal Accounts by Habit
❌ Неправильно: Linking your personal Facebook profile instead of the business asset it manages.
✅ Справа: Connect Facebook pages and company pages through the business account that owns them.
Mistake #2: Publishing the Same Текст Everywhere
❌ Неправильно: Blasting one caption to all social media platforms at once.
✅ Справа: Use the per-network tabs to create content that fits each audience.
Mistake #3: Skipping Permission Setup
❌ Неправильно: Giving every colleague admin rights because it is faster.
✅ Справа: Build permission groups first, so drafts always pass through approval workflows.
Sendible Troubleshooting
Problem: A Connected Account Keeps Disconnecting
Причина: Networks expire access tokens every 60 to 90 days.
Исправить: Open account settings, click the red warning icon and re-authorise that profile.
Problem: Scheduled Posts Fail to Publish
Причина: The image breaks a network size limit or the caption exceeds the character cap.
Исправить: Check the error note on the failed post, resize the image, then reschedule it.
Problem: Reports Show No Data
Причина: Analytics permissions were not granted when the profile was linked.
Исправить: Reconnect the profile and tick every analytics scope during authorisation.
📌 Примечание: If none of these fix your issue, contact Sendible support. Enterprise plans include a dedicated account manager.
Что такое Sendible?
Sendible is a social media management platform for content creation, scheduling, publishing, monitoring and analysis.
Think of it as one control room for every account your agency touches.
Посмотрите этот краткий обзор:
В его состав входят следующие ключевые особенности:
- Content Management Tool: Draft, store and reuse social media content without digging through folders.
- Автоматизированные отчеты: Send recurring performance reports to clients on autopilot.
- Управление кампанией: Group related social media posts and track them as one campaign.
- Пользовательские теги: Label posts and profiles so you can filter posts in seconds.
- Manage and Collaborate: Give your entire internal team access without sharing passwords.
- Планирование публикаций в социальных сетях: Schedule posts across every network from a single calendar.
- Отслеживание UTM: Attach utm parameters to links and measure real traffic in Google Analytics.
- White Label: Put your own brand on the dashboard, reports and client emails.
- Report Builder: Create custom reports from scratch with drag-and-drop widgets.
It publishes to 10 social media platforms, including Instagram, Facebook, LinkedIn, TikTok, X and YouTube.
The Priority Inbox pulls comments, mentions and direct messages into one stream you can clear daily.
That makes it an all in one platform for agencies juggling multiple clients.
Полный обзор смотрите в нашем разделе Sendible review.
Sendible Pricing
Here’s what Sendible costs in 2026:
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Создатель | 22 доллара в месяц | Solo creators running their own accounts |
| Сцепление | 67 долларов в месяц | Небольшие команды и растущие бренды |
| Шкала | 149 долларов в месяц | Агентства, работающие с множеством клиентов. |
| Передовой | 224 доллара в месяц | Larger agencies needing white label branding |
| Предприятие | Доступ ко всем функциям, бренд и домен под собственной торговой маркой. | Large teams wanting custom integrations |
Бесплатная пробная версия: Yes — a 14-day free trial on every plan, and no cancellation fees if you leave.
Гарантия возврата денег: No refund window, but annual billing takes 15% off the monthly rate.
💰 Лучшее соотношение цены и качества: Scale — it unlocks enough profiles and reporting depth for a real client состав.
Sendible против альтернатив
How does Sendible compare? Here’s the competitive landscape:
| Инструмент | Лучше всего подходит для | Цена | Рейтинг |
|---|---|---|---|
| Sendible | Агентства с множеством клиентов | 22 доллара в месяц | ⭐ 4.0 |
| Sprout Social | Корпоративная отчетность | 249 долларов в месяц | ⭐ 4.4 |
| СоциалПилот | Budget agency plans | 30 долларов в месяц | ⭐ 4.5 |
| Агорапульс | Управление входящими сообщениями | 79 долларов в месяц | ⭐ 4.5 |
| Буфер | Простое планирование | 6 долларов в месяц | ⭐ 4.5 |
| Позже | Визуальное планирование | 25 долларов в месяц | ⭐ 4.4 |
| Мрачный | Предложения по контенту | 42 доллара в месяц | ⭐ 4.6 |
| Метрикул | Аналитика в условиях ограниченного бюджета | 22 доллара в месяц | ⭐ 4.6 |
Краткий выбор:
- Лучший вариант в целом: Sendible — the balance of scheduling, inbox and reporting is hard to beat.
- Оптимальный бюджет: Buffer — cheap, clean and fine for one brand.
- Лучший вариант для начинающих: Later — the visual calendar teaches itself.
- Лучший вариант для агентств: Sendible — white label plus client connect wins on client-facing work.
Ищете альтернативы Sendible? Вот лучшие варианты:
- 🌟 Sprout Social: Deepest analytics of the group, with strong listening tools. Priced for enterprise teams rather than small agencies.
- 💰 СоциалПилот: Similar agency features at a lower price, including bulk scheduling and white label client dashboards.
- 🧠 Контент-студия: Strong AI writing and content discovery for teams that publish high volumes of relevant content weekly.
- ⚡ Геропост: Flat-rate pricing with unlimited social accounts, aimed at users who post everywhere at once.
- 📊 Агорапульс: Best-in-class unified inbox and social listening, with clear ROI reporting per channel.
- 💼 Zoho Social: Natural fit if you already run Zoho CRM, with tight lead tracking built in.
- 👶 Буфер: The simplest way to schedule posts for one brand, with a generous free tier.
- 🏢 Спринклр: Enterprise-grade platform covering care, marketing and research across huge account portfolios.
- 🎨 Позже: Visual-first planner made for Instagram and ТикТок, with link-in-bio tools included.
- 🔧 Лумли: Post ideas and approval flows built in, useful for teams new to social media management.
- 🚀 Блейз: Легкий инструмент искусственного интеллекта for solo founders who want posts drafted and scheduled fast.
- 🔥 Метрикул: Analytics-heavy at a low price, with ad tracking alongside organic social profiles.
Полный список смотрите в нашем Альтернативы Sendible гид.
⚔️ Sendible Compared
Here is how Sendible stacks up against each competitor:
- Sendible против Sprout Social: Sprout reports better; Sendible costs a fraction of the price for similar day-to-day publishing.
- Sendible против SocialPilot: SocialPilot is cheaper; Sendible wins on inbox depth and client connect onboarding.
- Sendible против Content Studio: Content Studio leads on AI drafting; Sendible leads on client reporting and permissions.
- Sendible против Heropost: Heropost offers unlimited profiles; Sendible offers real approval workflows and analytics.
- Sendible против Agorapulse: Agorapulse has the better inbox; Sendible has the better white label and cheaper entry plan.
- Sendible против Zoho Social: Zoho suits CRM users; Sendible suits agencies managing many external clients.
- Sendible против Buffer: Buffer is simpler and cheaper; Sendible handles teams, clients and reporting properly.
- Sendible против Sprinkler: Sprinklr fits global enterprises; Sendible fits small and mid-sized agencies without the overhead.
- Sendible против Later: Later wins on visual planning; Sendible wins on monitoring and custom branded reports.
- Sendible против Loomly: Loomly guides beginners well; Sendible scales further with white label and UTM tracking.
- Sendible против Blaze: Blaze suits solo creators; Sendible suits teams needing permissions and client sign-off.
- Sendible против Metricool: Metricool is cheaper for analytics; Sendible is stronger for publishing at agency scale.
Start Using Sendible Now
You learned how to use every major Sendible feature:
- ✅ Content Management Tool
- ✅ Автоматизированные отчеты
- ✅ Управление кампаниями
- ✅ Custom Tags
- ✅ Manage and Collaborate
- ✅ Планирование публикаций в социальных сетях
- ✅ UTM Tracking
- ✅ Белая этикетка
- ✅ Report Builder
Следующий шаг: Pick one feature and try it today.
Most people start with the Content Management Tool.
Это займет меньше пяти минут.
Часто задаваемые вопросы
How much is Sendible per month?
Sendible starts at $22 per month for Creator. Traction is $67, Scale is $149 and Advanced is $224. Annual billing cuts 15% off.
Is Sendible good for social media management?
Yes. It suits agencies best, combining scheduling, a priority inbox, approval workflows and client reporting for multiple clients in one dashboard.
What is the best software for social media scheduling?
Sendible leads for agencies, Buffer for solo brands and Later for visual planning. Pick based on team size and client reporting needs.
Что такое правило 5-5-5 для социальных сетей?
Share five of your own posts, five pieces of relevant content from others, and engage with five accounts daily to build audience engagement.
Есть ли у Sendible бесплатный тарифный план?
No free plan exists. Every tier opens with a 14-day free trial that needs no credit card, and there are no cancellation fees.
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