Salesforce vs Instantly : quel est le meilleur CRM en 2025 ?

par | Dernière mise à jour Oct 12, 2025

Finaliste
Immédiatement
4.6
  • Personalized Cold Email
  • Email Warm-Up
  • 160M+ B2B Contacts
  • Inbox Tracking
  • Visitor Tracking
  • Essai gratuit disponible
  • Plans payants à partir de $37.90/month
Gagnant
Salesforce
3.5
  • Un nuage de ventes suralimenté
  • Sensibilisation personnalisée
  • Commerce Cloud
  • Suivi du support client
  • Modèles d'e-mails sympas
  • 30-day free trial
  • Plan payant à partir de $25/mois
Salesforce vs Instantly

Ever feel like managing customer info is a messy puzzle?

Tu n'es pas seul.

Businesses struggle to keep track of leads, deals, and customer interactions.

Imagine losing a big sale because you forgot to follow up.

Eh bien, il y a de bonnes nouvelles !

Salesforce et Instantly sont tous deux puissants CRM des outils conçus pour résoudre ces problèmes. 

Aperçu

Nous avons mis Salesforce et Instantly à l'épreuve.

Notre équipe a rigoureusement testé chaque plateforme, en explorant leurs fonctionnalités principales, leurs interfaces utilisateur et leurs capacités d’intégration.

Cette expérience pratique permet une comparaison directe et pratique.

Instantly AI
4.6sur 5

Ready to give Instantly a try? Experience the speed and simplicity of a modern lead generation tool.

Tarifs : It has a free trial. The premium plan starts at $37.9/month.

Caractéristiques principales :

  • Warmup & Deliverability
  • Automated Sequences
  • Analyse avancée
Salesforce
3.5sur 5

Prêt à explorer la première région du monde CRM? Inscrivez-vous pour un essai gratuit de Salesforce dès aujourd'hui !

Tarifs : L'essai est gratuit. L'abonnement premium démarre à 25 $/mois.

Caractéristiques principales :

  • Lead management
  • Sales forecasting
  • Opportunity management

What is Instantly?

Instantanément, c'est différent. Conçu pour la communication par e-mail.

Pensez aux e-mails à froid. Obtenez des prospects et automatisez les suivis.

C'est une solution ciblée. Moins vaste que Salesforce, mais qui excelle dans un domaine précis.

Découvrez également nos favoris Instantly alternatives

Instantly AI

Notre avis

instantly CTA

Instantly est un outil précieux pour les entreprises qui souhaitent intensifier leurs efforts de sensibilisation.

Principaux avantages

  • Multi-channel outreach: Connect with prospects through email, LinkedIn, Twitter, and more.
  • Personalized messaging: Tailor your messages to each recipient.
  • Automated follow-ups: Stay top-of-mind without lifting a finger.
  • Detailed analytics: Track your progress and identify what’s working.

Tarifs

  • Growth CRM: $37.9/month, unlimited seats.
  • Hyper CRM: $77.6/month, unlimited seats.
Instantly Pricing

Avantages

  • Great for outreach and lead generation.
  • Fonctionnalités d'automatisation puissantes.
  • It helps improve response rates.
  • Easy to personalize messages.

Inconvénients

  • It can be expensive for high-volume outreach.
  • The free plan is minimal.
  • Not a full-fledged CRM.

Qu'est-ce que Salesforce ?

Salesforce. It’s big. Really big. You’ve probably heard of it.

C'est un CRM. That’s a Customer Relationship Management tool.

Il aide les entreprises à suivre leurs clients et à organiser leurs données. Il offre de nombreuses possibilités.

Découvrez également nos favoris Alternatives à Salesforce

salesforce homepage

Notre avis

Salesforce

It’s incredibly powerful and flexible. The free plan is very generous, and it has many features for managing projects.

Principaux avantages

Salesforce helps businesses connect better with customers. It gives a full view of each customer.

This helps improve sales and service.

  • 360-Degree Customer View: See all customer interactions in one place.
  • Boosts Sales by 39%: Many users report higher sales and productivity.
  • Automatisation puissante : Automate tasks like emails and lead tracking.
  • Huge AppExchange: Connects with thousands of other apps.
  • Scalable for Growth: Grows with your business, from small to large.

Tarifs

  • Starter Suite: 25 $/utilisateur/mois.
  • Pro Suite: $100/utilisateur/mois.
  • Entreprise: $165/utilisateur/mois.
  • Illimité: $330/utilisateur/mois.
  • Einstein 1 Sales: $500/user/month.
Tarification Salesforce

Avantages

  • Solution de gestion de la relation client à la pointe de l'industrie.
  • Hautement personnalisable.
  • Des rapports et des analyses robustes.
  • Excellent support client.
  • Solution de gestion de la relation client à la pointe de l'industrie.

Inconvénients

  • Cela peut coûter cher.
  • Courbe d'apprentissage abrupte.
  • La configuration peut être complexe.
  • Les mises à jour peuvent être perturbantes.

Comparaison des fonctionnalités

Time to break down the key differences between these two platforms.

This direct comparison will help you understand their strengths to make an informed decision.

1. Core Platform Focus

  • Salesforce: A complete crm solutions suite. It’s a full customer company platform. It offers the Sales Cloud, Service Cloud, and Marketing Cloud for a complete view of your customers.
  • Instantly AI: Primarily a sales engagement and cold outreach tool. It focuses on cold emailing and building a high-volume email infrastructure. It’s not a full salesforce crm but an outbound specialist.

2. Artificial Intelligence (AI) and Innovation

  • Salesforce: Salesforce takes advantage of groundbreaking ai innovation with its Einstein platform. Features include the ai agent for sales and service, predictive analytics, and Data Cloud integration. They have strong ai commitments and roadmap.
  • Instantly AI: Uses ai features mainly to improve cold outreach. This includes AI-powered personalization for personalized emails, subject lines, and optimizing campaigns to boost response rates.

3. Email Deliverability and Warm-up

  • Salesforce: Provides email marketing tools but does not specialize in the core mechanics of email delivery. Ensuring high email deliverability often requires external add ons or services.
  • Instantly AI: This is a standout features. It offers unlimited email échauffement and inbox rotation across unlimited email accounts. This boosts your sender reputation and keeps emails out of the spam folder.

4. Lead Generation and Database Access

  • Salesforce: Focuses on qualifying and nurturing leads once they enter the system through various salesforce products. It relies on your existing lead sources.
  • Instantly AI: Includes the Instantly Lead Finder, a paid feature providing access to a b2b lead database of verified leads. Instantly turns leads into prospects for automated outreach.

5. Contact Management Depth

  • Salesforce: Offers deep contact management with rich record details, activity history, and integration across various other crm solutions. It helps the salesforce team maintain a single, trusted record.
  • Instantly AI: Provides basic contact management through its unified boîte de réception and lead lists. Its primary goal is to manage the communication for potential clients in email campaigns.

6. Sales Engagement and Automation

  • Salesforce: Provides tools for full sales automation. You can integrate it with various communication apps and set up complex workflows.
  • Instantly AI: Excels at sales engagement through automated outreach. It manages sending emails at scale and schedules follow-ups with smart scheduling in cold email sequences.

7. Customization and Scalability

  • Salesforce: Built for extreme scalability. It has extensive customization options to fit any size and complexity, ensuring the platform grows as your business grows.
  • Instantly AI: Highly scalable for cold outreach volume. You can connect unlimited accounts and send send thousands of emails. Its feature set is narrow, making it great for smaller businesses but with fewer customization options.

8. Inbox Management

  • Salesforce: Customer interactions are managed through the Service Cloud or within the sales cloud UI.
  • Instantly AI: Offers a unified inbox to manage and respond to all replies from all your sending accounts. It is designed to quickly close deals by making it simple to manage responses from cold outreach campaigns.

9. Target Audience

  • Salesforce: The best bet for mid-to-large-size companies seeking a comprehensive platform. Their innovation targets the enterprise level, but they also offer small business solutions.
  • Instantly AI: Perfect for sales teams and marketers whose main focus is aggressive, high-volume cold email and lead generation. It’s for those who want to scale your outreach and need a tool that is easier to use for this specific task.

Que rechercher lors du choix d’un logiciel CRM ?

  • Check if it is the best tool for your industry size or if it’s meant for a small business or a large enterprise with many employees.
  • Evaluate the pricing model: is it billed annually or monthly, and what are the costs per user or account?
  • Look for deep integration capabilities, like zapier integration or connections with tools like quickbooks.
  • For email outreach, confirm the deliverability network features and how well it protects your sending reputation and avoids spam filters.
  • If lead sourcing is key, see if it includes a lead finder tool or enrichment like a LinkedIn URL lookup.
  • See if you can create and manage multiple separate campaigns easily using the campaign constructeur and track results with campaign analytics.
  • For complex sales strategies, ensure it offers advanced automations and helps you book meetings seamlessly.
  • Consider the total growth plan; will the saas solution scale as your business grows?
  • Examine instantly users’ experience with features like unlimited email accounts, email validation, and email content personalization using custom variables or AI features like lookalike domains filtering.
  • Review if instantly lets you mark leads or has a smooth implementation process.
  • For the full salesforce ecosystem, look for Commerce Cloud, customer experiences, and customer success features, as well as access to business data.
  • Big picture considerations include a sneak peek at the company’s future plans, the location (like San Francisco for Salesforce), and the leadership team (co-founder, chief digital officer).
  • The goal is to gather more features information to make informed decisions.

Verdict final

Alors, lequel l'emporte ? Cela dépend de vos besoins.

Pour la plupart des entreprises ayant besoin d’un CRM complet, nous choisissons Salesforce.

C'est puissant. Ça fait beaucoup. Oui, ça peut coûter cher.

Mais il gère bien les logiciels de marketing des ventes et de service client.

Si les e-mails sont votre objectif principal, Instantly est une bonne solution.

Il est plus facile à utiliser pour la communication par e-mail, mais ce n'est pas un CRM complet.

Nous avons testé les deux. Nous savons ce qui fonctionne.

Laissez-nous vous aider à choisir la solution idéale. Choisissez celle qui convient le mieux à votre entreprise.

More of Instantly

Here’s a comparison of Instantly with its alternatives, highlighting their unique strengths:

  • Instantly vs Apollo: Instantly excels in rapid email outreach and integrated warm-up features. Apollon provides a larger lead database and a comprehensive sales intelligence platform.
  • Instantly vs Snov IO: Instantly se concentre sur la délivrabilité et les campagnes d'emailing à froid évolutives. Snov IO offre une suite plus large comprenant la recherche d'emails, la vérification, et une solution de gestion des emails. CRM.
  • Instantly vs Hunter IO: Instantly offers advanced cold email sequences and campaign management. Chasseur IO is primarily used for email finding and verification, with basic sending.
  • Instantly vs Reply IO: Instantly is known for unlimited warm-up and robust email-focused automation. Répondre à IO provides a multi-channel sales engagement platform, including LinkedIn.
  • Instantly vs UpLead: Instantly specializes in maximizing email deliverability for outreach. UpLead focuses on providing highly accurate B2B contact data for prospecting.
  • Instantly vs Mailshake: Instantly streamlines high-volume cold email campaigns with a built-in lead finder. Mailshake emphasizes personalized outreach with email and social touchpoints.
  • Instantly vs Lemlist: Instantly offers unlimited email accounts for scalable warm-up and sending. Liste de Lem focuses on hyper-personalization, including images and multi-channel sequences.
  • Instantly vs Woodpecker: Instantly provides unlimited email warm-up with AI-powered optimization. Pic is known for its strong deliverability features and sophisticated campaign logic.
  • Instantly vs Smartlead: Instantly combines lead finding with robust campaign management. Smartlead prioritizes advanced deliverability optimization for large-scale outreach.
  • Instantly vs Saleshandy: Instantly offers an all-in-one solution for cold email automation. Saleshandy provides email outreach with deliverability tools and a lead finder.
  • Instantly vs Klenty: Instantly focuses on email deliverability and simplified campaign setup. Klenty is a sales engagement platform with deeper CRM des intégrations et des cadences avancées.
  • Instantly vs Warmbox: Instantly integrates email warm-up within its outreach suite. Boîte chauffante is a dedicated, specialized tool for enhancing email sender reputation.
  • Instantly vs Maildoso: Instantly emphasizes unlimited warm-up and scaling cold email. Maildoso focuses on cost-effective email infrastructure and inbox rotation for deliverability.
  • Instantly vs Manyreach: Instantly offers tiered monthly plans for features. Núcleo Relit provides credit-based pricing with comprehensive features available from the start.
  • Instantly vs Warmy: Instantly’s platform includes a streamlined warm-up. Chaud is a dedicated deliverability tool with detailed analytics and authentication features.

Plus de Salesforce

Voici une brève comparaison de Salesforce avec ces solutions logicielles :

  • Salesforce contre Pipedrive: Salesforce est un CRM complet et hautement personnalisable pour les ventes, le marketing et le service, tandis que Pipedrive se concentre sur la gestion intuitive du pipeline de vente visuel pour des processus de vente rationalisés.
  • Salesforce contre GoHighLevel: GoHighLevel is an all-in-one platform for marketing agencies, offering white-label options and extensive automation.
  • Salesforce contre Keap: Salesforce propose un vaste écosystème CRM personnalisable pour les entreprises de toutes tailles ; Keap fournit une automatisation intégrée des ventes et du marketing, particulièrement efficace pour les petites entreprises.
  • Salesforce contre ActiveCampaign: Salesforce est un CRM d'entreprise complet doté d'une puissante automatisation des ventes, tandis qu'ActiveCampaign excelle dans l'automatisation du marketing, les campagnes par e-mail et la visualisation du parcours client.
  • Salesforce contre HubSpot: Salesforce met l'accent sur une personnalisation approfondie et des rapports robustes pour les besoins commerciaux complexes, tandis que HubSpot propose une suite intégrée d'outils de marketing, de vente et de service avec une interface plus conviviale.
  • Salesforce contre Clickfunnels: Salesforce est un CRM complet pour la gestion des relations clients et des ventes ; ClickFunnels est spécifiquement conçu comme un générateur d'entonnoir de vente pour guider les clients tout au long d'un chemin de conversion.
  • Salesforce contre Folk: Salesforce est un CRM hautement évolutif et riche en fonctionnalités pour les opérations complexes et les grandes entreprises ; Folk fournit un outil de gestion des contacts et de création de relations plus simple et collaboratif.
  • Salesforce vs Instantly: Salesforce is a broad CRM platform that covers various aspects of customer management; Instantly specializes in automated sensibilisation par courrier électronique à froid et la génération de leads pour des campagnes ciblées.
  • Salesforce contre ClickUp: Salesforce est un CRM dédié et puissant pour la gestion des interactions clients et des processus de vente ; ClickUp est une plate-forme de gestion du travail polyvalente qui inclut des fonctionnalités CRM dans ses outils de gestion de projet plus larges.
  • Salesforce contre lundi: Salesforce est un CRM robuste avec des modèles de données étendus pour des flux de travail complexes dans divers secteurs. Monday CRM propose des flux de travail visuels hautement personnalisables et est souvent utilisé par les entreprises déjà présentes sur Monday.com pour la gestion de projet.
  • Salesforce contre Capsule: Salesforce est un CRM de niveau entreprise adapté aux grandes organisations ayant des besoins complexes ; Capsule CRM est un CRM plus simple et convivial, idéal pour les petites et moyennes entreprises axées sur le suivi des contacts et des ventes.
  • Salesforce contre Insightly: Salesforce fournit un CRM complet et hautement personnalisable pour divers besoins commerciaux ; Insightly propose un CRM polyvalent avec gestion de projet intégrée, souvent privilégié par les petites et moyennes entreprises pour sa facilité d'utilisation.
  • Salesforce vs Freshsales CRM: Salesforce est un CRM hautement personnalisable et évolutif doté de fonctionnalités avancées pour les grandes organisations ; Freshsales CRM se concentre sur les informations commerciales basées sur l'IA et l'automatisation pour une gestion des ventes rationalisée, souvent préférée par les petites équipes.
  • Salesforce vs Zendesk: Salesforce is a comprehensive CRM that covers sales, marketing, and customer service; Zendesk is a specialized customer service platform designed for ticketing, support, and omnichannel customer interactions.

Questions fréquemment posées

Quel CRM est le meilleur pour les petites entreprises ?

Instantly is often better for very petites entreprises focused on email outreach. Its simplicity and cost-effectiveness are appealing. However, as a company expands, Salesforce offers greater opportunity tracking and scalability.

Can it Instantly replace a full CRM like Salesforce?

Non, Instantly est spécialisé dans l'automatisation des e-mails. Ce n'est pas un CRM complet. Salesforce répond à des besoins commerciaux et marketing plus larges, en gérant les contacts, les transactions et le service client.

Quel CRM offre les meilleurs rapports et analyses ?

Salesforce offers much more comprehensive rapports and analytics. It helps you analyze data, measure performance, and identify trends, leading to better results.

4. Browse AI (⭐3.8)

You can even set up monitors to get real-time alerts when a website changes.

The tool automatically adjusts to changes in a website’s layout, ensuring your data is always consistent.

$19/month .

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