⚡ 簡単な評価:
- 価格: Salesforce starts at $25/user/month. Instantly starts at $30/month for the Growth plan.
- 最適な用途: Salesforce for full customer relationship management. Instantly for cold アウトリーチ campaigns at volume.
- 主な違い： Salesforce runs Sales Cloud, Service Cloud, Marketing Cloud and Commerce Cloud. Instantly runs unlimited email accounts and a lead finder.
- 私たちのおすすめ： Salesforce for most businesses, because it manages the whole customer lifecycle instead of one channel.
These two tools are not really rivals.
Salesforce is a customer relationship management platform for the whole business.
Instantly is a cold email machine built to fill the top of your sales pipeline.
People compare them because both promise more deals.
They just get there in very different ways.
概要
This Salesforce vs Instantly comparison covers pricing, key features, and ease of use.
私たちの 作家 spent hands-on time inside Instantly directly.
Notes on Salesforce come from published documentation, pricing pages, and G2 reviews.
また、それぞれのツールがどのようなユーザーに最適なのかも詳しく解説します。
Salesforce とは何ですか?
Salesforce is an AI-powered, cloud-based customer relationship management platform.
It runs as SaaS, so your team gets access from any browser.
Marc Benioff, a former Oracle executive, started the company in February 1999.
Salesforce, Inc. is headquartered in San Francisco and went public in 2004.
It became the world’s largest enterprise software firm in 2022.
セールスフォース CRM splits into dedicated clouds for sales, service, marketing, and commerce.
Here’s a walkthrough of the platform before we get into the numbers.
🏆 受賞者：セールスフォース
IDC has ranked it the #1 CRM in the industry. It gives sales, service, and marketing teams one complete view of every account.
Salesforceの価格
Salesforce uses a tiered pricing structure. Each tier is priced per user and billed annually. Higher tiers unlock advanced features such as collaborative forecasting and 24/7 support.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 必需品 | 1ユーザーあたり月額25ドル | Small businesses starting with contact management |
| プロ | 月額75ドル/ユーザー | Growing sales teams that need forecasting |
| 企業 | 1ユーザーあたり月額150ドル | Companies needing deep customization options |
Pricing verified September 2026.
無料トライアル: Yes. Salesforce offers a 30-day trial with no credit card required.
返金保証: None advertised. Annual contracts are the standard, so test during the trial.
📌 注記： The Essentials tier covers core CRM. Other Salesforce products, including Marketing Cloud, Commerce Cloud, and Data Cloud, carry their own pricing.
⚠️ 警告： Costs climb fast once you add ons, extra clouds, and consultant training. Salesforce pricing is high compared to other CRM tools, and complex setups often need a quote.
Salesforceの主なメリット
Salesforceを検討する価値がある理由は以下のとおりです。
- A complete view of every customer: You see activity history, key contacts, and past communications in one record. That makes contact management far easier as your business grows.
- Four clouds under one roof: Sales Cloud handles deals, Service Cloud handles case management and customer service, Marketing Cloud runs personalized campaigns, and Commerce Cloud covers online commerce.
- Point-and-click automation: You automate repetitive tasks and approvals without code. Reported gains reach a 30% lift in employee productivity.
- Real analytics and reporting: Tableau integration turns business data into forecasts you can act on. Salesforce also reports a 33% improvement in customer satisfaction scores.
- The AppExchange marketplace: Launched in 2006, it now holds over 5000 apps. You can integrate Zendesk, クイックブックス, or MailChimp without custom infrastructure work.
- アインシュタインAIとエージェントフォース： An AI agent can draft follow ups and personalize customer experiences. In 2025 Salesforce moved to an AI-first strategy built around agentic automation.
- Customization that scales: Add customizable fields, tabs, email templates, and enhanced reporting. Data Cloud acts as a data lakehouse that unifies real-time data from many sources.
私たちのチームが気づいたこと
Note: We haven’t had extended hands-on time inside Salesforce yet. The points above come from published documentation and user reviews. G2 reviews highlight how well shared records and Chatter help teams work together, and how quickly costs grow once a Salesforce team starts stacking add ons.
セールスフォースのメリットとデメリット
✅ メリット
- Ranked the #1 CRM by IDC and used by companies of every size
- Handles complex relationship management processes as the business grows
- Over 5000 apps on the AppExchange plus MuleSoft for SAP and Oracle integration
- Point-and-click automation lifts employee productivity by a reported 30%
- Near-endless customization, extendability, and scalability
❌ デメリット
- 非常に小規模で成熟度の低い企業にとっては、しばしば過剰な機能となる。
- Pricing escalates quickly with extra features and customizations
- Setup and training take real time before teams see value
- No built-in cold email sending at the volume outbound teams need
Instantly とは何ですか?
Instantly is a cold email platform built for high-volume outbound sales.
You connect unlimited email accounts and send thousands of messages per campaign.
Smart warm-up and inbox rotation spread that volume so deliverability holds.
A unified inbox called Unibox pulls replies from multiple accounts into a single place.
Instantly CRM sits on top of that as a newer part of the platform.
It focuses on lead management and automation rather than traditional sales processes.
This video walks through the dashboard.
即座に
Built for cold outreach campaigns at scale. Unlimited email accounts, unlimited email warmups, and a B2B lead finder in one tool.
即時価格設定
Instantly prices per workspace, not per seat. Here is what each plan costs.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 成長 | 月額30ドル | ソロ創業者がコールドメールをテスト |
| ハイパー成長 | 月額77.60ドル | Agencies running many campaigns |
| 光速 | 月額286.30ドル | Teams sending at the highest volume |
| 企業 | カスタム | Large outbound teams with custom needs |
Pricing verified September 2026.
無料トライアル: Yes. Instantly offers a 14-day free trial for new users.
返金保証: Not advertised. Monthly billing means you can stop after one cycle.
📌 注記： Instantly CRM is sold separately at $97 per month for unlimited seats and all features. That price does not bundle the other tools on the platform.
⚠️ 警告： Lead credits, export limits, calls, and SMS tracking carry their own costs. Reviewers flag the pricing structure as confusing, especially on mid-level plans.
Instantlyの主なメリット
Here’s where Instantly earns its place in an outbound stack:
- Unlimited sending accounts: Connect unlimited email accounts and rotate between them. Inbox rotation keeps any single domain from burning out.
- A vast database of leads: The B2B lead finder holds over 450 million contacts. The core prospecting database covers 160 million contacts you can slice with multiple filters.
- Unlimited email warmups: Warm-up runs on every connected mailbox. That is the main reason teams pick this over generic email marketing tools.
- キャンペーン ビルダー with A/B testing: Spintax and deliverability scoring let you fine tune subject lines. Automated follow ups fire on a schedule you set.
- AI personalization: The platform reads company insights and drafts relevant outreach. Custom salesflows trigger next steps based on prospect behaviour.
- ウェブサイト訪問者追跡： A tracking pixel turns anonymous US-based visitors into named leads. Those growth leads flow straight into your campaigns.
- Analytics that generate detailed reports: Track opens, replies, pipeline value, and closing rates over time. Sales performance tracking sits in the same dashboard as sending.
私たちのチームが気づいたこと
Our writer signed up for Instantly and ran real campaigns through it for several days. Here’s what stood out:
The same session is recorded below if you’d rather watch than read.
即座にメリットとデメリット
✅ メリット
- Beginner-friendly interface that users report picking up fast
- Unlimited email accounts and unlimited email warmups on paid plans
- Lead finder feature with 160 million contacts and multiple filters
- Unibox keeps replies from multiple email accounts in one view
- 14-day free trial before you commit
❌ デメリット
- No clear sales pipeline management compared with パイプドライブ
- Minimal API integration and few customization options
- Users report glitches that hamper sales productivity and sudden deliverability drops
- Support response delays and mixed feedback on lead quality
機能比較
Here is how the two platforms line up across ten areas that matter to sales teams.
| 特徴 | セールスフォース | 即座に |
|---|---|---|
| 開始価格 | 1ユーザーあたり月額25ドル | 月額30ドル |
| 無料プラン | ❌ | ❌ |
| Full CRM System | ✅ | ✅（ベータ版） |
| コールドメール送信 | ❌ | ✅ |
| 組み込みリードデータベース | ❌ | ✅ |
| 顧客サービスツール | ✅ | ❌ |
| マーケティングオートメーション | ✅ | ✅ (email only) |
| アプリマーケットプレイス | ✅ 5000+ apps | ❌ |
| Customizable Fields | ✅ | 限定 |
| 最適な用途 | Managing customer relationships | Cold outreach campaigns |
1. CRMプラットフォームと顧客管理
セールスフォース: Every contact record holds activity history, key contacts, and past communications. That complete view is the reason Salesforce is treated as the benchmark for customer relationship management. It handles messy relationship management processes without breaking as headcount grows.
即座に: The CRM feature is still in beta and centres on managing campaign workflows. You can manage leads, build lists, and move deals along, but the structure is simpler than a full CRM system. Instantly CRM is a newer addition rather than the core product.
2. 自動化とワークフロー
セールスフォース: You automate business processes through a point-and-click interface, no developer needed. Increased automation here has been shown to boost employee productivity by 30%. Approvals, assignment rules, and follow ups all run on their own.
即座に: Automation is aimed at sending, not at the wider business. Custom salesflows trigger next steps based on prospect behaviour, and campaigns can be scheduled in advance. Handling repetitive tasks this way frees sales teams for closing deals.
3. 分析とレポート
セールスフォース: Reporting covers pipeline, forecasting, and team performance, with enhanced reports you build yourself. Tableau integration turns business data into decisions with strong forecasting accuracy. This is where larger companies get their advantage.
即座に: Analytics track email and campaign metrics over time, including pipeline value and closing rates. You can generate detailed reports on sales performance from the same screen. Reviewers still rate the analytics as thinner than Pipedrive’s advanced reporting.
4. Customer Service and Support Tools
セールスフォース: Service Cloud provides case management and tools for stronger customer service. Higher tiers include 24/7 customer support and collaborative forecasting. Customer success teams work from the same records as sales.
即座に: There is no service desk here at all. The deliverability network is the support-style asset, keeping sending reputation healthy across accounts. Customers have noted delays in response times from the support team.
5. Email Outreach and Templates
セールスフォース: Email templates live inside the record, so reps send from context. メールチンプ on the AppExchange lets you build email marketing campaigns without leaving the platform. Volume cold emailing is not what this was designed for.
即座に: Smart warm-up and inbox rotation exist so you can send thousands of cold emails safely. Connect accounts through Google, Outlook, or a CSV upload. This is the strongest part of the product.
6. AI機能
セールスフォース: Einstein AI automates tasks and personalizes customer experiences across every cloud. In 2025 the company shifted to an AI-first strategy built on agentic automation. The AI sits on unified business data rather than one channel.
即座に: AI-powered messaging analyzes each lead and drafts outreach from company insights. The Hyper CRM plan adds advanced AI features and multi-channel communication. Personalization is the goal, not general business automation.
7. AI Agents and App Development
セールスフォース: Agentforce lets you build an AI agent that acts on your own records. Teams ship internal apps on the same infrastructure they already pay for. This is the layer smaller businesses rarely reach.
即座に: AI prompts personalize leads at the row level inside a campaign. There is no app-building layer and no agent framework. What you configure is what you get.
8．マーケティングとキャンペーン
セールスフォース: Marketing Cloud runs marketing automation and personalized campaign management. Commerce Cloud extends the same customer record into online commerce. Advertising audiences pull from the same data.
即座に: Campaigns Instantly runs are email-first, with A/B testing and deliverability scoring baked in. Unlimited email accounts mean volume is not capped by seat count. The trade-off is a single channel.
9. Integrations and Lead Data
セールスフォース: The AppExchange launched in 2006 and now lists over 5000 apps. You can integrate QuickBooks, ゼンデスク, and Google Calendar, or connect SAP and Oracle through MuleSoft Anypoint. Access to integration templates and API designs comes with it.
即座に: The lead finder feature is the headline: a vast database of 450 million contacts with multiple filters. Integration with other tools is narrower, and reviewers point to minimal API integration. Data flows in easily and out less easily.
⚠️ 警告： Check export limits before you build a workflow around Instantly’s lead data. Moving records into other CRMs is not as simple as pulling them in.
10. 価格設定とコスト
The two price on different units, so read this table carefully.
| ティア | セールスフォース | 即座に |
|---|---|---|
| エントリ | Essentials — $25/user/month | 成長 — 月額30ドル |
| 中 | Professional — $75/user/month | ハイパーグロース — 月額77.60ドル |
| 高い | Enterprise — $150/user/month | ライトスピード — 月額286.30ドル |
| カスタム | Quote required for extra clouds | エンタープライズ - カスタム |
セールスフォース: The basic plan looks cheap at $25 per user, billed annually. Ten users on Professional is $750 a month before any add ons. That is why the pricing is called relatively expensive.
即座に: Flat workspace pricing means growth leads to more sending, not more seat fees. Instantly CRM at $97 per month covers unlimited seats. Add the CRM to Light Speed, though, and the monthly cost passes most mid-tier CRM software.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| Cold outreach at volume | 即座に | アカウントとウォームアップは無制限です |
| One record per customer | セールスフォース | Complete view across teams |
| 顧客サービスツール | セールスフォース | Service Cloud case management |
| A built-in prospect database | 即座に | 450M contact lead finder |
| Deep customization options | セールスフォース | Custom fields, tabs, reports |
| Flat cost as headcount grows | 即座に | Priced per workspace, not seat |
💰 あなたの予算
A five-person team on Salesforce Professional costs $375 a month. Instantly Growth stays at $30 no matter how many people log in.
🔌 あなたの技術スタック
Salesforce connects to almost anything through AppExchange and MuleSoft. If your 会計, ticketing, and calendar apps all need to talk to the CRM, that matters more than sending speed.
📈 販売プロセス
Inbound and account-based selling fit Salesforce. If your sales process starts with a cold list, the features Instantly ships with are all pointed at that one job.
🎓 あなたの経験レベル
Instantly is beginner-friendly and you can launch on day one. Salesforce is straightforward once configured, but budget for training and setup first.
🆓 無料トライアルとデモ
Neither tool has a free plan. Instantly gives 14 days free and Salesforce runs a 30-day trial, so test each one on real customers first.
🛟 サポートオプション
Salesforce sells 24/7 customer support on higher tiers and has a huge partner industry behind it. Instantly’s support has drawn complaints about slow replies.
切り替えガイド
Already paying for one of them? Here’s what changes if you move.
🔄 SalesforceからInstantlyに切り替えますか？
✅ 得られるもの：
- Unlimited email accounts with warm-up and inbox rotation
- A built-in prospect database instead of buying lists
- A flat bill that ignores how many employees need access
❌ 失うもの：
- Service Cloud, Marketing Cloud, and Commerce Cloud
- The AppExchange and its 5000+ apps
- Custom fields, tabs, and enhanced reporting
📋切り替え方法：
- Export contacts and opportunities from Salesforce as CSV
- Start the Instantly free trial and connect your mailboxes
- Upload the CSV, build lists, and run warm-up for two weeks before sending
🔄 InstantlyからSalesforceに切り替えますか？
✅ 得られるもの：
- One system for sales, service, marketing, and commerce
- Forecasting and reporting your board will accept
- Einstein AI and Agentforce on top of your own data
❌ 失うもの：
- High-volume cold email sending and unlimited email warmups
- The 450 million contact lead finder
- Flat pricing that ignored seat count
📋切り替え方法：
- Export leads and reply history from Instantly, watching export limits
- Open a Salesforce trial and map your fields before importing
- Import the file, then keep a sending tool for outbound campaigns
私たちのレビューで取り上げられなかったこと
This comparison focused on small businesses and mid-sized sales teams. We did not test Salesforce implementations with custom infrastructure, nor did we measure deliverability rates across regions. Instantly CRM was reviewed as a beta product, so some behaviour will change. If you run a large enterprise rollout with clients on custom contracts, your costs and timelines will look different from ours.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰価格 | 即座に |
| 🚀 コアCRM機能 | セールスフォース |
| 📧 メールによる情報発信 | 即座に |
| 📊 分析とレポート | セールスフォース |
| 👶 使いやすさ | 即座に |
| 🔌 連携機能 | セールスフォース |
| 🛟 Support and Services | セールスフォース |
| 🏆総合優勝 | セールスフォース |
🏆 受賞者：セールスフォース
セールスフォースは7部門中4部門で受賞した。
最適な用途: Managing customer relationships, customer service, forecasting, and companies that plan to keep growing.
There is no single 最高のCRMソフトウェア for every team, but Salesforce is the broader product and the safer long-term choice. It gives most businesses one place to manage customers, service, and marketing as the business grows.
Instantly is the better tool for one specific job. If your only goal this quarter is booking meetings from cold email, it is your best bet and the cheaper starting point.
Plenty of teams run both. Instantly fills the top of the funnel, and Salesforce keeps the customer once they reply.
Salesforceの比較をもっと見る
Here’s how Salesforce measures up against the CRM tools buyers shortlist next to it.
Salesforceが優れている点： Deeper customization options, stronger enterprise reporting, and a far larger app marketplace
HubSpotが優れている点： A usable free tier, faster onboarding, and marketing tools that need no consultant
Salesforceが優れている点： Einstein AI maturity, partner network depth, and handling complex multi-team processes
Zoho CRMが優れている点： Much lower per-user cost, a bundled office suite, and simpler setup for 中小企業 オーナー
Salesforceが優れている点： Service and marketing modules, forecasting depth, and scale for large teams
Pipedriveが勝利した点： Visual pipeline clarity, quicker rep adoption, and predictable pricing for smaller businesses
Salesforceが優れている点： Data Cloud unification, AppExchange breadth, and configurable reporting for finance teams
Freshsalesが勝利した点： Built-in phone and chat, a gentler learning curve, and lower total cost for lean teams
Instantly Compared のその他の記事
These are the better alternatives buyers weigh against Instantly most often. The best alternative depends on whether you need richer data or safer sending.
即座に勝利を収めるポイント： Warm-up quality, unlimited sending accounts, and a simpler campaign builder
アポロ 勝利したタイトル： Richer contact data, dialer and call recording, and tighter CRM sync
即座に勝利を収めるポイント： Cleaner interface, the Unibox reply view, and a built-in lead database
スマートリード 勝利したタイトル： White-label options for agencies, a fuller API, and more granular sending controls
即座に vs セールスハンディ
即座に勝利を収めるポイント： Larger prospect database, deliverability network, and AI personalization
Saleshandyが勝つポイント： Budget-friendly entry pricing, clearer plan limits, and useful features for very small teams
即座に vs レムリスト
即座に勝利を収めるポイント： Volume sending, flat workspace pricing, and inbox rotation at scale
Lemlistが勝利した点： Multichannel steps including LinkedIn, image personalization, and template variety
よくある質問
Salesforceは具体的にどのような事業を行っているのですか？
It stores every customer interaction in one record and adds sales, service, marketing, and commerce tools on top. Teams use it to track deals and manage customer relationships.
InstantlyにはCRM機能がありますか？
Yes, though it is newer and still in beta. Instantly CRM handles lead management and campaign workflows, and it is sold separately at $97 per month.
Salesforceは無料で利用できますか？
No. Paid tiers start at $25 per user per month, billed annually. A 30-day trial lets you test the platform before you pay anything.
Instantlyはコールドメールに適していますか？
Yes. Unlimited mailboxes, warm-up, and inbox rotation are built for exactly that. Some users report deliverability dips, so watch your numbers weekly.
世界ナンバーワンのCRMは何ですか？
IDC has consistently ranked Salesforce the #1 CRM. It stays ahead on market share, customization, and the number of apps it can connect to.
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