⚡ Verdict rapide :
- Tarification : Folk starts at $17.5/member/month. Copper CRM starts at $9/seat/month on its Starter plan.
- Idéal pour : Folk suits small teams that build genuine connections. Copper CRM suits Google Workspace shops running a structured sales process.
- Différence principale : Folk is a multi-purpose contact management app. Copper is a sales CRM that lives inside your Gmail inbox.
- Notre choix : Folk, for most small teams. It rates 4.0 against Copper’s 3.5 and works without Google products.
Most people pick a CRM for the wrong reason.
They chase features they will never open.
Folk CRM and Copper CRM both handle customer relationship management well.
Mais ils ont été conçus pour deux types différents de entreprise.
Folk helps you organize contacts and build real relationships across multiple use cases.
Copper turns Google Workspace into a sales CRM built around closing deals.
Aperçu
This Folk vs Copper CRM comparison covers pricing, crm features, and day-to-day ease of use.
We reviewed documentation, pricing pages, and public user reviews for both tools.
Nos rédacteurs ont également passé du temps à tester concrètement chaque application.
Ces observations figurent dans les sections « Ce que notre équipe a remarqué » ci-dessous.
À la fin, vous saurez quel outil convient le mieux à votre équipe.
Qu'est-ce que le folk ?
Folk is a customer relationship management tool for individuals and small teams.
It focuses on contact management rather than a heavy sales process.
The interface looks and feels like a collaborative spreadsheet.
You can organize contacts into groups and set reminders for follow-up.
Folk connects to Gmail or Outlook to import contacts and email history.
A custom field type called magic fields uses AI to clean and enrich data.
Watch the walkthrough below to see how the app handles daily contact work.
🏆 Winner: Folk
Folk keeps contacts, reminders, and sensibilisation in one simple app. It suits agency owners, founders, and non-sales teams. A 14-day free trial is available.
Tarification traditionnelle
Folk keeps its pricing simple. Three plans, all billed per member.
| Plan | Prix | Idéal pour |
|---|---|---|
| Standard | 17,50 $/membre/mois | Solo users managing contacts and reminders |
| Prime | 35 $/membre/mois | Small teams needing email automation |
| Coutume | 70 $/membre/mois | Agencies with advanced capabilities and higher limits |
Pricing verified August 2026.
Essai gratuit : Yes. Folk offers a 14-day free trial so you can test it before you purchase.
Garantie de remboursement : Folk does not advertise a refund window. The trial is the safety net.
📌 Note: Folk runs a self-serve model. You can explore the app at your own pace without pressure from sales reps.
⚠️ Pricing conflict flagged: Some third-party sources list Folk at $20 and $40 per user per month. Our CSV records $17.5, $35, and $70 per member per month. We publish the CSV figures and recommend checking the site before you buy.
Principaux avantages du folk
Voici ce qui rend Folk digne d'intérêt :
- Incredibly easy to learn: Folk suits people who have never touched a CRM. The layout mirrors a spreadsheet.
- Magic fields: This AI field type cleans and enriches contact details. It is strong at prepping data for outreach.
- Extension Chrome : Add contacts from LinkedIn or any company website in one click.
- Cas d'utilisation multiples : Teams run fundraising, events, hiring, and partnerships from the same base.
- Collaborative mail merge: Send personalized bulk emails without a separate marketing platform.
- Visual pipeline: A Kanban board tracks deals and partnerships across stages.
- Source of truth: Folk acts as one shared record of team interactions and customer relationships.
Ce que notre équipe a remarqué
Notre écrivain signed up for Folk and spent several days moving a live contact list into it. Here is what stood out:
The short clip below covers the same hands-on session in more detail.
Avantages et inconvénients de la musique folk
✅ Avantages
- Incredibly easy to learn, even for first-time CRM users
- Magic fields clean and enrich contact data automatically
- L'extension Chrome ajoute des contacts LinkedIn en un clic
- Works for multiple use cases beyond sales, including fundraising and events
- Self-serve signup with a 14-day free trial and no sales calls
❌ Inconvénients
- Lacks advanced reporting views for detailed analytics
- No automatic tracking of meetings or phone calls, so interactions need manual entry
- Not suitable for larger sales teams or complex sales processes
- Some users report trouble importing emails and managing contact data
Qu'est-ce que Copper CRM ?
Copper CRM is a sales CRM built only for Google Workspace, formerly G Suite.
Lancée en 2012 sous forme d'extension Gmail, elle a mis fin à la saisie manuelle de données.
Today it runs as full crm software with a Chrome extension for your Gmail inbox.
You can create and update leads, people, companies, and tasks directly from Gmail.
Copper’s integration syncs emails, meetings, and contact data on its own.
Copper revendique plus de 30 000 clients dans le monde entier, dont Google lui-même.
The review video below shows the app running inside a live Gmail account.
CRM au cuivre
Copper turns Gmail and Google Calendar into a working sales CRM. Best for petites entreprises already living in Google products. Free 14-day trial, no card jeux.
Tarification du CRM Copper
Copper CRM pricing runs across four tiers, charged per seat.
| Plan | Prix | Idéal pour |
|---|---|---|
| Démarreur | 9 $/siège/mois | Organizing contacts only, no pipelines |
| Basique | 23 $/siège/mois | Up to 2,500 contacts and basic pipelines |
| Professionnel | 59 $/siège/mois | Up to 15,000 contacts, workflow automation, reporting |
| Entreprise | 99 $/siège/mois | Email sequence sending and website tracking |
Pricing verified August 2026.
Essai gratuit : Yes. New users get a 14-day free trial with full access to test the platform.
Garantie de remboursement : Copper does not publish a money-back window. Cancel before the trial date ends instead.
📌 Note: The rates above are annual. Paid monthly, Basic runs $29, Professional runs $69, and Business runs $134 per user. Copper keeps pricing transparent with no surprise add ons for developer work.
⚠️ Avertissement: The entry-level Starter plan has no pipeline functionality. It only organizes contacts. Costs also climb steeply at each step, which stings for small teams.
Principaux avantages du CRM Copper
Here is where Copper earns its keep:
- Intégration de Google Workspace : Copper works natively with Gmail and Google Calendar. Records populate from your inbox on their own.
- Familiar interface: The design mirrors Google products, so onboarding is quick for sales reps.
- Automatisation des flux de travail : Rules automate tasks and cut repetitive admin from the sales process.
- Rapports personnalisés : Build your own sales reports from Copper data and export to Google Sheets.
- Email engagement tracking: Copper shows when someone opened an email and what they clicked.
- Application mobile : The app logs calls and texts and shows all contact activity on the move.
- Security and API: Data encryption, two-factor authentication, and a friendly API for custom integration work.
Ce que notre équipe a remarqué
Our writer connected Copper to a working Google Workspace account and ran a week of outreach through it. Here is what stood out:
Avantages et inconvénients de Copper CRM
✅ Avantages
- Deepest Google Workspace integration of any CRM we have covered
- Automatically populates records with data from Gmail, removing manual data entry
- Workflow automation and custom reporting on Professional and Business plans
- Tarification transparente sans frais de personnalisation cachés
❌ Inconvénients
- Cannot be used natively by companies on Microsoft 365
- Priced high against other CRMs with similar functionality
- Contact management has been reported as unreliable, with details disappearing
- Marketing tools are clunky and depend on an external tool, Outfunnel
Comparaison des fonctionnalités
Ready for the detailed breakdown of Folk vs Copper CRM? We walk through ten areas that decide most purchase calls, from pipelines to price.
| Fonctionnalité | Populaire | CRM au cuivre |
|---|---|---|
| Prix initial | 17,50 $/membre/mois | 9 $/siège/mois |
| Essai gratuit | ✅ 14 jours | ✅ 14 jours |
| Works Without Google Workspace | ✅ | ❌ |
| Extension Chrome | ✅ | ✅ |
| Plusieurs pipelines | ✅ | ✅ (niveaux payants) |
| Automatisation des flux de travail | ❌ | ✅ |
| Score de plomb | ❌ | ✅ |
| Rapports avancés | ❌ | ✅ |
| Auto Call & Réunion Logging | ❌ | ✅ |
| Idéal pour | Small teams, agency owners, non-sales use cases | équipes commerciales de Google Workspace |
1. Gestion du pipeline des ventes
Populaire: Folk gives you a visual Kanban board for every sales pipeline. You can create pipelines for deals, hiring, or partnerships in minutes. Dragging a card between stages feels like moving a row in a spreadsheet.
CRM Cuivre : Copper supports multiple pipelines built around a formal sales process. Stages, weighted values, and forecasts are all there. The Starter plan has no pipelines at all, so budget for Basic at minimum.
2. Lead Tracking and Scoring
Populaire: Every new lead lands in a group you control. You can easily track status with custom fields and set reminders for the next touch. There is no lead scoring, so ranking stays manual.
CRM Cuivre : Copper adds lead scoring so sales reps see which leads deserve a call first. Each new lead created from Gmail carries its email history along. That saves a sales team real time every week.
3. Contact and Company Management
Populaire: Contact management is where Folk shines. You organize contacts into groups, and magic fields fill in missing details for companies and people. Duplicate records for the same person get merged instead of piling up.
CRM Cuivre : Import data from Google Sheets, a CSV, or your existing crm, and Copper maps the columns for you. New contacts appear from Gmail without manual data entry. Some users report contact details disappearing, which is worth watching.
⚠️ Avertissement: Export a backup after your first import in either tool. Cleaning a messy contact list twice is nobody’s idea of fun.
4. Client and Project Management
Populaire: Agencies use Folk to manage clients alongside prospects. One board can hold live projects, renewals, and events. It is light on formal project management, but the simplicity keeps small teams moving.
CRM Cuivre : Copper treats projects as pipelines after the deal closes. You can track delivery stages for customers and attach files from Google Drive or Google Docs. It suits agencies that bill by milestone.
5. Email Automation and Templates
Populaire: Folk handles email automation through collaborative mail merge. You write templates once and send personalized bulk emails to a group. Outreach is email-first, with limited support for other channels.
CRM Cuivre : Copper sends automated emails one-off or as an email sequence, though sequences sit behind the Business tier. Email templates keep replies consistent across the team. Messages go out from your own Gmail account, so they are transactional and carry no unsubscribe link.
6. Automatisation des flux de travail
Populaire: Folk automates the boring parts of pipeline management, like moving contacts between stages and generating reminder tasks. It stops short of rule-based automation. For deeper logic you connect other tools through Zapier.
CRM Cuivre : Copper lets you create workflows that automate tasks and remove repetitive data entry. Trigger a task when a deal moves stage, or assign an owner on a new record. This is the clearest gap between the two apps.
7. Social Selling and Multiple Use Cases
Populaire: Folk was built for multiple use cases, not just sales. Fundraising, event follow-up, hiring, and partnerships all fit the same structure. That flexibility is why non-sales teams pick it over a traditional crm.
CRM Cuivre : Copper stays focused on sales and customer-facing work. Automated tasks push reps through a defined process. Step outside sales and the functionality feels narrow by comparison.
8. Chrome Extension and Integrations
Populaire: The Folk chrome extension lets you add contacts from LinkedIn, a company site, or a search result page in one click. It also connects to Gmail or Outlook to sync email history. You can integrate the rest through Zapier.
CRM Cuivre : Copper’s Chrome extension puts the whole crm inside Gmail and Google Calendar. Its Google Workspace integration is the deepest we have seen. The trade-off is that companies on Microsoft 365 cannot use it natively.
9. Reporting and Relationship Tracking
Populaire: Folk covers the basics and stops. There are no advanced reporting views, and no automatic tracking of meetings or phone calls. Its partnership manager tracks relationships by hand, which suits teams that value real relationships over dashboards.
CRM Cuivre : Custom sales reporting is a real strength here. Copper tracks email opens, clicks, and website tracking on the Business plan. Marketing tools are weaker, since they run through the external tool Outfunnel.
10. Tarification et coût
Here are both plan ladders side by side.
| Étage | Populaire | CRM au cuivre |
|---|---|---|
| Entrée | Standard — $17.5/member/month | Starter — $9/seat/month |
| Milieu | Premium — $35/member/month | Basic — $23/seat/month |
| Supérieur | Custom — $70/member/month | Professional — $59/seat/month |
| Haut | — | Business — $99/seat/month |
Populaire: Three plans, no free tier, and a ceiling of $70 per member. Standard already includes contact management, pipelines, and the extension. Most small teams never need to leave Premium.
CRM Cuivre : The $9 Starter plan looks cheap, but limited features make it a contact list rather than a CRM. Real work starts at Basic, and the useful stuff sits on the Professional plan. Copper is expensive next to other crms with similar functionality.
💡 Conseil de pro : Compare the plans you would actually buy. Copper Professional at $59 versus Folk Premium at $35 is the honest matchup for a five-person team.
Différents scénarios
| Si vous avez besoin | Choisir | Pourquoi |
|---|---|---|
| A contact list on a tight budget | CRM au cuivre | Starter plan costs $9/seat |
| A working CRM at a fair price | Populaire | Standard beats Copper’s real tier |
| Intégration poussée de Google Workspace | CRM au cuivre | Runs inside Gmail natively |
| Multiple use cases beyond sales | Populaire | Fundraising, events, partnerships |
| Workflow automation and reporting | CRM au cuivre | Rules plus custom sales reports |
| The fastest setup | Populaire | Incredibly easy for first-time users |
💰 Votre budget
Copper’s headline price is lower, but the plan that actually works costs $59 per seat. Folk asks $17.5 up front and gives you the full toolset on day one.
🔌 Votre pile technologique
If your business already runs on Google products, Copper slots in with almost no setup. If you use Outlook or a mixed stack, Copper is off the table.
📝 Votre processus de vente
A formal, stage-gated process with forecasting points to Copper. Loose relationship building across several projects points to Folk.
🎓 Votre niveau d'expérience
Folk is the friendlier first CRM. Copper is familiar too, but only if your team already knows Google apps inside out.
🆓 Essais et démos gratuits
Both give you 14 days at no cost. Import the same 200 contacts into each and see which one you open on day three.
🛟 Options d'assistance
Folk leans on self-serve docs and in-app help, with no pushy sales calls. Copper offers guided onboarding on higher tiers, which larger teams tend to want.
Guide de changement
Already on one of these? Here is what changes if you move.
🔄 Switching from Folk to Copper CRM?
✅ Ce que vous y gagnerez :
- Workflow automation and lead scoring
- Automatic logging of meetings and phone calls
- Custom sales reports built from your own data
❌ Ce que vous perdrez :
- Magic fields and AI contact enrichment
- Freedom to work outside Google Workspace
- The spreadsheet-style simplicity of the Folk app
📋 Comment changer :
- Export your Folk groups to CSV
- Start the Copper trial with your Google Workspace account
- Import the file, map fields, then rebuild pipelines by stage
🔄 Switching from Copper CRM to Folk?
✅ Ce que vous y gagnerez :
- A cheaper working plan and simpler crm features
- Support for multiple use cases beyond the sales team
- A CRM that runs with or without Google
❌ Ce que vous perdrez :
- Native Gmail and Google Calendar syncing
- Advanced reporting and website tracking
- Rule-based workflows that automate tasks
📋 Comment changer :
- Export contacts, leads, and opportunities from Copper
- Create a Folk workspace and connect Gmail
- Import the file into groups, then run magic fields to fill gaps
Ce que notre analyse n'a pas couvert
This comparison looked at individuals, agencies, and small teams. We did not test enterprise rollouts, custom API builds, or bulk seat licensing. HIPAA and compliance questions need your own legal review, not ours. If you run a 50-person sales floor, your priorities will differ from what we covered here.
Verdict final
| Catégorie | Gagnant |
|---|---|
| 💰 Tarification et valeur | Populaire |
| 👶 Facilité d'utilisation | Populaire |
| 📇 Gestion des contacts | Populaire |
| 🧩 Multiple Use Cases | Populaire |
| ⚡ Automatisation des flux de travail | CRM au cuivre |
| 📊 Reporting & Tracking | CRM au cuivre |
| 🔌 Intégration à Google Workspace | CRM au cuivre |
| 🏆 Vainqueur toutes catégories | Populaire |
🏆 WINNER: FOLK
Folk wins 4 out of 7 categories with a 4.0 rating against Copper’s 3.5.
Idéal pour : Agency owners, founders, fundraising teams, and anyone managing contacts without a formal sales process
Folk and Copper CRM are aimed at different buyers. Folk is a flexible customer relationship management app for people who build genuine connections across several projects at once.
Copper CRM is a sales crm designed to close winning deals inside Gmail. Its Google Workspace integration has no real equal, and its reporting is stronger than anything Folk offers.
Copper is the right pick for a Google-first sales team that needs automation and forecasts. For example, a five-rep agency running weekly pipeline reviews would get more from Copper Professional.
For most small teams, though, Folk wins on price, speed, and range of use cases. That is why it takes our top spot here.
Comparaison de plus de folk
Here is how Folk holds up against other CRM tools buyers shortlist:
Folk vs Pipedrive
Folk gagne sur : faster setup for first-time users, magic fields for contact enrichment, and use beyond sales such as hiring or fundraising
Pipedrive l'emporte sur : deal forecasting depth, a bigger app marketplace, and per-stage activity reporting Folk does not attempt
Folk gagne sur : flat predictable seat pricing, a lighter interface with no unused modules, and quicker onboarding for a two-person team
HubSpot l'emporte sur : a genuinely free starting tier, native marketing tools instead of an add-on, and reporting dashboards built for scale
Folk gagne sur : contact enrichment out of the box, a browser extension for LinkedIn capture, and less setup before the first useful view
Lundi, CRM remporte la victoire sur : board-level automation rules, project management that doubles as delivery tracking, and a wider template library
Folk vs Capsule CRM
Folk gagne sur : AI-assisted data cleanup, a modern collaborative interface, and stronger group-based outreach
Capsule CRM l'emporte sur : a free plan for two users, built-in task calendars, and cheaper entry pricing for solo consultants
Comparaison de davantage de CRM au cuivre
Copper gets measured against these tools most often:
Copper CRM l'emporte sur : tighter Gmail and Google Calendar syncing, an API that is easier to build against, and pricing with no hidden developer costs
HubSpot l'emporte sur : a free tier, marketing automation that does not need Outfunnel, and support for Microsoft-based companies
CRM en cuivre vs Gardez
Copper CRM l'emporte sur : a lighter learning curve for Google users, cleaner pipeline views, and lower cost at the mid tier
Keap gagne sur : built-in invoicing and payments, longer multi-step campaigns, and texte message outreach Copper leaves out
Copper CRM l'emporte sur : a faster inbox-first workflow, automatic record creation from email, and a friendlier mobile app
Insightly remporte des victoires sur : full project delivery modules, more granular permissions, and support for teams outside the Google world
Copper CRM contre Freshsales CRM
Copper CRM l'emporte sur : depth of Google Workspace work, simpler day-one setup, and transparent seat pricing
Freshsales CRM remporte des succès sur : built-in phone and chat channels, AI deal insights at a lower tier, and a free plan for very small businesses
This roundup video covers a few more Alternatives au cuivre worth a look.
Foire aux questions
Qu'est-ce que Folk CRM ?
Folk is a lightweight CRM for individuals and small teams. It stores contacts in groups, sends personalized bulk email, and tracks pipelines through a simple spreadsheet-style view.
Folk est-il un bon logiciel CRM ?
Yes, for relationship-led work. It rates 4.0 in our scoring. Large sales teams needing forecasting and detailed analytics will outgrow it fairly quickly.
À quoi sert Copper CRM ?
Copper manages leads, deals, and customer records directly inside Gmail and Google Calendar. Sales teams on Google Workspace use it to cut data entry and forecast revenue.
Combien coûte Folk ?
Folk costs $17.5 per member monthly on Standard, $35 on Premium, and $70 on Custom. A 14-day free trial is included before you pay.
Copper CRM est-il compatible avec Outlook ?
No. Copper is built only for Google Workspace and cannot run natively on Microsoft 365. Outlook users should choose Folk, HubSpot, or another CRM instead.
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