ActiveCampaign vs HubSpot: Which is Best CRM Tool in 2024?

Choosing the right CRM can feel like navigating a maze.

Do you need something simple or a tool packed with features? And what about the cost?

ActiveCampaign and HubSpot are two popular options, but which one comes out on top?

In this post, we’ll break down ActiveCampaign vs HubSpot & their key differences, pricing, & features to help you make the best decision for your entreprise.

ActiveCampaign vs HubSpot: Overview

To give you the most accurate comparison, we’ve spent weeks testing both ActiveCampaign and HubSpot.

We dove deep into their features, explored their automation capabilities, and even compared their customer support.

Voyons maintenant ce qu'il en est !

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8sur 10

Tarifs : It has a free plan. Paid plan Starts at $15/month

Caractéristiques principales :

• Marketing par courrier électronique
• Automatisation du marketing
• CRM et l'automatisation des ventes

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8.5sur 10

Tarifs : Il dispose d'un plan gratuit. Plan payant à partir de $20/mois

Caractéristiques principales :

• Pre-built Flows
• Segmentation
• SMS Marketing

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Qu'est-ce que ActiveCampaign ?

ActiveCampaign is a powerful tool.

But don’t let that scare you. It’s actually pretty easy to use. They focus on helping you automate your marketing.

This means less work for you!

You can send the right message to the right people at the right time. Sounds cool, right?

Campagne active

8.0

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Principaux avantages

• Automatisation puissante : Concevez des flux de travail complexes grâce à plus de 880 automatismes prédéfinis.
• Segmentation avancée : Ciblez les bonnes personnes grâce à des outils de segmentation précis.
• Intégré CRM: Gérer les contacts, suivre les affaires et entretenir les relations.
• Marketing omnicanal : Atteignez vos clients par e-mail, SMS, chat, etc.
• Nombreuses intégrations : Connectez-vous à plus de 850 applications que vous utilisez déjà.

Tarifs

ActiveCampaign propose des tarifs échelonnés en fonction de la taille de votre liste de contacts et des fonctionnalités souhaitées.

• Démarreur: Starts at $15/month for 10x Email sends, 1 User, Multi-step marketing automation.
• Plus: Starts at $49/month for 10x Email sends 1 User, Multi-step marketing automation, Automation triggers & actions.
• Pro: Starts at $79/month for 12x Email sends, 3 Users, Multi-step marketing automation, and Unlimited actions.
• Entreprise: Starts at $145/month for 15x Email sends, 5 Users, Multi-step marketing automation, Email campaigns & newsletters.

Qu'est-ce que HubSpot ?

Have you ever wished for a CRM that’s actually easy to use?

That’s HubSpot. It’s designed to be intuitive & user-friendly, even for beginners.

Think of it as your all-in-one marketing and sales machine.

It helps you attract visitors, convert them into leads, and close deals—all in one place.

Hubspot

8.5

Want to learn more about how HubSpot can help your business grow? Start your free trial today and explore the platform for yourself!

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Principaux avantages

HubSpot brille par son approche tout-en-un et son plan gratuit robuste. Voici ce qui le distingue :

• CRM gratuit : Oui, vous avez bien lu ! HubSpot propose un CRM entièrement gratuit avec un nombre illimité d'utilisateurs et jusqu'à 1 million de contacts.
• Automatisation du marketing : Automate your marketing tasks, like email campaigns & réseaux sociaux posting, to save time & boost efficiency.
• Gestion du pipeline de vente : Visualisez et suivez votre processus de vente, ce qui vous permet d'identifier plus facilement les goulots d'étranglement et de conclure des affaires plus rapidement.
• Intégrations étendues : Connectez HubSpot avec plus de 1 000 outils commerciaux populaires pour rationaliser vos flux de travail.

Tarifs

HubSpot prefers a variety of pricing plans to suit different needs and budgets:

• Plateforme de démarrage du pôle marketing : 20 $/mois
• Starter Customer Platform: Starts at $20/month
• Professionnel: Starts at $890/month
• Entreprise: Tarification personnalisée

ActiveCampaign vs HubSpot: Feature Comparison

Both ActiveCampaign and HubSpot offer a wide range of features, but they each have their own strengths.

Let’s take a closer look at some key areas to see how they measure up.

Marketing par e-mail

• ActiveCampaign: Known for its powerful and flexible email marketing software, ActiveCampaign provides advanced automation, segmentation, and personalization options. You can easily create targeted marketing campaigns and track their performance.
• HubSpot : HubSpot Marketing Hub offers a more streamlined approach to email marketing. It’s user-friendly and includes helpful templates, making it a good choice for beginners. However, it may lack some of the advanced features that ActiveCampaign offers.

Automatisation du marketing

• ActiveCampaign: ActiveCampaign is a robust marketing automation tool with a highly visual automation constructeur. You can create complex automation workflows to nurture leads, trigger actions based on behavior, and streamline your marketing efforts.
• HubSpot : HubSpot also offers marketing automation logiciel with visual workflows, but its capabilities are generally considered less robust than ActiveCampaign’s. It’s a solid choice for basic workflow automation, but if you need complex, multi-step automations, ActiveCampaign might be a better fit.

Automatisation des ventes

• ActiveCampaign: While known for marketing automation, ActiveCampaign also offers tools to automate your sales process. You can automate follow-ups, track deals, and manage your sales and marketing efforts en un seul endroit.
• HubSpot : HubSpot provides a dedicated sales hub with features like pipeline management and sales automation. It excels at managing your sales processes and provides a more comprehensive set of sales-focused tools compared to ActiveCampaign.

Landing Pages

• ActiveCampaign: ActiveCampaign offers a drag-and-drop builder to create landing pages. You could choose from templates or design your own.
• HubSpot : HubSpot also provides a landing page builder with a long range of templates & customization options. Both platforms offer solid tools for creating effective landing pages.

Rapports et analyses

• ActiveCampaign: ActiveCampaign provides built-in reporting to track the performance of your marketing campaigns. However, you need the Enterprise plan to access custom reports.
• HubSpot : HubSpot offers a comprehensive suite of reporting tools. You can track key metrics, analyze your marketing effortset create custom reports to gain deeper insights (custom reports are available on Professional and Enterprise plans).

CRM and Contact Management

• ActiveCampaign: ActiveCampaign provides a solid CRM with contact management, lead scoring, and deal tracking features.
• HubSpot : HubSpot offers a free CRM that is widely regarded as one of the best in the industry. It provides robust contact management, detailed customer profiles, and a range of tools to organize your sales and marketing efforts.

Intégrations

• ActiveCampaign: ActiveCampaign integrates with a wide range of third-party apps and tools.
• HubSpot : HubSpot also boasts a large app marketplace with numerous integrations to connect with other software you use. Both platforms offer flexibility in connecting with your existing tech stack.

What to Look For When Choosing a CRM Software

• Votre budget : CRM pricing can vary significantly. Determine your budget early on to narrow down your options.
• Your team’s size: Consider how many users will need access to the CRM. Some platforms have user-based pricing.
• Required features: Identify the essential features you need, such as contact management, sales automation, or marketing tools.
• Intégrations : Ensure the CRM integrates with your existing business tools, like email marketing platforms or logiciel de comptabilité.
• Facilité d'utilisation : Choose a CRM that your team will actually use. Consider the learning curve and user-friendliness.
• Évolutivité : Think about your future needs. Select a CRM that could grow with your business.
• Soutien: Evaluate the level of customer support offered. Some platforms offer more comprehensive support than others.
• Mobile access: Do you need access to your CRM on the go? Check for mobile apps and mobile-friendly interfaces.
• Industry-specific features: Some CRMs cater to specific industries, offering tailored features and functionalities.
• Essai gratuit : Take advantages of free trials to test drive the CRM and see if it’s the right fit for your business.

Verdict final (notre choix)

Choosing between ActiveCampaign and HubSpot ultimately depends on your specific needs and priorities.

If you’re looking for a powerful marketing automation solution with advanced features and flexibility, ActiveCampaign emerges as the winner.

Its robust automation builder and in-depth reporting give you fine-grained control over your campaigns.

However, if you prioritize a user-friendly interface and a comprehensive suite of sales tools, HubSpot is the better choice.

Its free CRM and intuitive platform make it ideal for businesses getting started with automation.

We’ve spent weeks testing these platforms, so you can trust our insights.

Whether you’re focused on streamlining your marketing or boosting your sales, this comparison should help you make the right decision for your business.

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