⚡ حكم سريع:
- الأسعار: ActiveCampaign starts at $15/month. HubSpot has a free plan, then paid tiers from $15/seat/month.
- الأفضل لـ: ActiveCampaign suits businesses focused on email marketing and automation. HubSpot fits teams wanting an all in one platform.
- الفرق الرئيسي: ActiveCampaign gives unlimited pipelines at every tier. HubSpot limits multiple pipelines by plan but adds wider app integrations.
- اختيارنا: ActiveCampaign for most users. Its automation builder and pricing make marketing automation easier to start.
Picking between مقارنة بين ActiveCampaign و HubSpot comes down to one question.
Do you want focused email marketing or a full marketing and sales toolset?
Both tools handle marketing automation, إدارة علاقات العملاء، وإعداد التقارير.
But ActiveCampaign and HubSpot solve different problems for different teams.
ActiveCampaign leans into email campaigns and automation workflows.
HubSpot bundles marketing, sales, and service under one roof.
ملخص
This ActiveCampaign vs HubSpot comparison covers pricing, key features, and ease of use.
We also break down who each marketing automation platform works best for.
Our writers spent hands-on time with both ActiveCampaign and HubSpot.
تظهر هذه الملاحظات في قسم "ما لاحظه فريقنا" أدناه.
وتشمل المصادر أيضًا المواصفات المنشورة والوثائق ومراجعات G2.
ما هو ActiveCampaign؟
ActiveCampaign is an email marketing software with built-in sales automation.
إنه يساعد الشركات الصغيرة run email campaigns and manage customer relationships.
The platform mixes marketing automation with إدارة علاقات العملاء functionality in one place.
Its automation builder uses a drag-and-drop canvas for custom workflows.
You can trigger email, SMS, and site messages from a single flow.
Most teams pick it for strong email deliverability and segmentation.
The marketing automation ActiveCampaign offers also lifts customer satisfaction.
حملة نشطة
Built for email marketing and automation. Unlimited pipelines at every tier. Free onboarding and a 15-day trial included.
أسعار ActiveCampaign
Here’s what ActiveCampaign costs in 2026. Pricing scales with your contacts.
| يخطط | سعر | الأفضل لـ |
|---|---|---|
| بداية | 15 دولارًا شهريًا | Solo marketers starting email automation |
| زائد | 49 دولارًا شهريًا | Growing teams adding CRM and sales features |
| محترف | 79 دولارًا شهريًا | Businesses needing predictive content and reporting |
| مَشرُوع | 145 دولارًا شهريًا | Larger teams wanting advanced features and support |
Pricing verified June 2026. Plans are billed by contact count.
تجربة مجانية: Yes. A 15-day trial with no credit card needed to start.
ضمان استرداد الأموال: No standard refund window. Test the trial before you commit.
📌 ملحوظة: Every ActiveCampaign plan includes free onboarding and migration. The Starter plan starts at $15/month for 1,000 contacts.
⚠️ تحذير: Prices rise as your contact list grows. Check the contact tier before you scale your email campaigns.
الفوائد الرئيسية لحملة ActiveCampaign
Here’s what makes ActiveCampaign worth considering:
- أداة إنشاء الأتمتة المرئية: Drag and drop email, SMS, and CRM actions into custom workflows. You can map multi-step automation tools with ease.
- Strong email marketing: Advanced segmentation and personalization power your email marketing campaigns. High deliverability keeps messages in the صندوق الوارد.
- Unlimited pipelines: Build multiple pipelines at every tier. This helps pipeline management and deal management for any sales team.
- Landing pages and forms: Create forms and custom forms to capture leads. Landing pages support lead management without extra tools.
- المحتوى التنبؤي: Pro plans add predictive content and relevant content features. These sharpen customer interactions across email campaigns.
- Free onboarding: Onboarding and migration come free on all plans. New users skip the setup fees that some marketing tools charge.
ما لاحظه فريقنا
ملكنا الكاتب signed up for ActiveCampaign and spent several days building real automation workflows. Here’s what stood out:
مزايا وعيوب ActiveCampaign
✅ المزايا
- Drag-and-drop automation builder is easy to learn
- Unlimited pipelines on every plan
- Free onboarding and migration included
- Strong email deliverability for email campaigns
❌ سلبيات
- Pricing climbs as your contact list grows
- No free plan, only a 15-day trial
- Fewer native app integrations than HubSpot
ما هو HubSpot؟
HubSpot is an all in one platform for marketing, sales, and service.
The HubSpot Marketing Hub handles email marketing, landing pages, and reporting.
It pairs with a free CRM that tracks customer بيانات and deals.
Automation features split into Workflows, Sequences, Chatflows, and Surveys.
Its biggest draw is wide app integrations and a single shared database.
Many teams choose it to manage their full sales and marketing efforts.
هاب سبوت
A connected platform for marketing, sales, and service. Free tools to start. Wide app integrations and a custom report builder.
أسعار HubSpot
Here’s what HubSpot costs in 2026. Paid plans are priced per seat.
| يخطط | سعر | الأفضل لـ |
|---|---|---|
| أدوات مجانية | 0 دولار شهرياً | Testing the free plan and basic CRM |
| مركز التسويق للمبتدئين | 15 دولارًا للمقعد شهريًا | Solo marketers starting email marketing |
| منصة عملاء المبتدئين | 15 دولارًا للمقعد شهريًا | Small teams wanting bundled sales features |
| مركز التسويق الاحترافي | 800 دولار/مقعد/شهرياً | Businesses needing advanced tools and analytics |
Pricing verified June 2026. Paid tiers are billed per seat.
تجربة مجانية: Yes. A free plan with limited features, no credit card needed.
ضمان استرداد الأموال: No standard refund. The free tools let you try before paying.
📌 ملحوظة: The jump from Starter to the Professional and Enterprise plans is steep. Onboarding fees may apply at higher tiers.
⚠️ تحذير: HubSpot pricing gets complex fast. Onboarding and advanced features cost extra, which raises your total spend.
Key Benefits of HubSpot
Here’s what makes HubSpot worth considering:
- All-in-one reach: Marketing, sales, and service share one database. This links customer interactions across every team.
- Free CRM core: The free plan covers contact management and basic CRM capabilities. It is a low-risk way to test the platform.
- Wide integrations: HubSpot’s automation capabilities benefit from a large app marketplace. This boosts workflow automation across tools.
- Custom report builder: Pull data from contacts, companies, and deals. The custom report builder powers detailed analytics and custom reporting.
- Email tracking: Built-in email tracking and email templates support your sales process. Reps see when contacts open messages.
- Phone and chat support: Higher tiers add phone support and chat support. Advanced phone support helps larger teams move fast.
ما لاحظه فريقنا
Our writer set up a HubSpot account and tested the Marketing Hub and CRM together. Here’s what stood out:
HubSpot Pros & Cons
✅ المزايا
- Free plan with usable CRM functionality
- Wide app integrations across one platform
- Powerful custom report builder for analytics
- Phone support and chat support at higher tiers
❌ سلبيات
- Pricing turns complex and costly at scale
- Paid onboarding fees at higher tiers
- Steep learning curve for the full toolset
مقارنة الميزات
Ready to dig into ActiveCampaign vs HubSpot feature by feature?
We’ll cover eight key features so you can match each tool to your needs.
| ميزة | حملة نشطة | هاب سبوت |
|---|---|---|
| السعر المبدئي | 15 دولارًا شهريًا | Free plan, then $15/seat/month |
| خطة مجانية | ❌ (تجربة لمدة 15 يومًا) | ✅ |
| التسويق عبر البريد الإلكتروني | ✅ | ✅ |
| أداة إنشاء الأتمتة المرئية | ✅ | ✅ |
| خطوط أنابيب غير محدودة | ✅ | ❌ (tier-based) |
| صفحات الهبوط | ✅ | ✅ |
| تكامل التطبيقات | ✅ | ✅ (wider range) |
| Custom Report Builder | ✅ | ✅ |
| Free Onboarding | ✅ | ❌ (paid at higher tiers) |
| الأفضل لـ | Email and automation | كل شيء في منصة واحدة |
1. التسويق عبر البريد الإلكتروني
ActiveCampaign: Email marketing is the core of the platform. You get advanced segmentation, personalization, and high deliverability. Email campaigns can run as one-off blasts, autoresponders, or A/B tests.
هاب سبوت: The HubSpot Marketing Hub also runs strong email marketing campaigns. It ties email templates and email tracking into the CRM. Email marketing software here is one part of a wider toolset.
⚠️ تحذير: ActiveCampaign is recognized for email deliverability. If inbox placement is your top priority, weigh that against HubSpot’s broader reach.
2. أتمتة التسويق
ActiveCampaign: The automation builder lets you drag and drop elements into automation workflows. You can visualize connections between email, SMS, and CRM actions. This makes complex marketing automation easy to map.
هاب سبوت: HubSpot’s automation features split into Workflows, Sequences, Chatflows, and Surveys. The setup feels more rigid than ActiveCampaign. But its automation capabilities gain from a wider range of app integrations.
3. إدارة علاقات العملاء وإدارة مسار المبيعات
ActiveCampaign: The CRM adds sales automation features on top of marketing. You get unlimited pipelines at all tiers for flexible pipeline management. Deal management and lead management sit beside your email campaigns. You can also create custom fields for cleaner customer relationship management.
هاب سبوت: HubSpot offers a free CRM with solid contact management. Its CRM functionality is mature, but the number of pipelines depends on your subscription tier. Higher plans unlock more multiple pipelines and deal management.
4. صفحات الهبوط والنماذج
ActiveCampaign: You can build landing pages and custom forms to capture leads. Create forms that feed straight into your automation tools. Landing pages include mobile optimization for clean display on phones. This keeps lead management inside one system.
هاب سبوت: HubSpot’s landing pages tie into the wider marketing hub. You can create forms and add multiple email addresses to teams. The drag-and-drop editor fits the all in one platform approach.
5. Personalization and Dynamic Content
ActiveCampaign: Dynamic content shifts what each contact sees based on their data. Pro plans add predictive content that picks the most relevant content. This sharpens customer interactions in every send.
هاب سبوت: HubSpot personalizes content using its shared customer data. Smart content swaps blocks for different segments. It leans on customer behavior tracked across the platform.
6. إعداد التقارير والتحليلات
ActiveCampaign: Reporting features cover campaign performance and revenue. The Marketing Revenue report links marketing efforts to dollars earned. You can create custom reports and create tailored reports for your team.
هاب سبوت: HubSpot reporting is a strong point. The custom report builder pulls from contacts, companies, and deals. You get detailed analytics and custom reporting through flexible custom dashboards.
7. التكاملات وسوق التطبيقات
ActiveCampaign: ActiveCampaign’s app marketplace connects to popular marketing tools and sales apps. It covers the main needs of most small businesses. The list is solid but smaller than HubSpot’s.
هاب سبوت: HubSpot has one of the largest app marketplaces around. Wide app integrations extend its automation workflows and custom workflows. This depth helps teams with a complex tech stack.
8. الدعم والتأهيل
ActiveCampaign: Support comes through email and chat support. Free onboarding and migration ship with every plan. A knowledge base, video tutorials, and community forums round it out.
هاب سبوت: HubSpot adds phone support at higher tiers, plus chat support and email. A large knowledge base and community back it up. Onboarding services, though, cost extra on paid plans.
9. التسعير والتكلفة
لنقارن خطط الأسعار جنبًا إلى جنب.
| يخطط | حملة نشطة | هاب سبوت |
|---|---|---|
| حر | ❌ (تجربة لمدة 15 يومًا) | $0/month (Free Tools) |
| بداية | 15 دولارًا شهريًا | 15 دولارًا للمقعد شهريًا |
| المستوى المتوسط | Plus $49/month, Pro $79/month | Starter Customer Platform $15/seat/month |
| المستوى الأعلى | Enterprise $145/month | Marketing Hub Professional $800/seat/month |
ActiveCampaign: Pricing is based on contacts, starting at $15/month for 1,000 contacts. The professional and enterprise plans add advanced features without per-seat fees. Free onboarding keeps the entry cost low.
هاب سبوت: A free plan lowers the barrier to entry. But paid pricing is per user and the Professional tier jumps to $800/seat/month. Extra onboarding and advanced features can push the total cost much higher.
سيناريوهات مختلفة
| إذا كنت بحاجة إلى | يختار | لماذا |
|---|---|---|
| سعر ابتدائي أقل | حملة نشطة | Starts at $15/month, no per-seat fee |
| خطة مجانية | هاب سبوت | Free tools and basic CRM |
| Best email automation | حملة نشطة | Drag-and-drop automation builder |
| Widest integrations | هاب سبوت | Large app marketplace |
| Unlimited pipelines | حملة نشطة | Multiple pipelines at all tiers |
| كل شيء في منصة واحدة | هاب سبوت | Marketing, sales, and service in one |
💰 ميزانيتك
ActiveCampaign starts cheaper at $15/month with no per-seat cost. HubSpot’s free plan helps, but paid tiers climb fast.
🔌 مجموعة أدواتك التقنية
HubSpot wins if you rely on many connected tools. Its wide app integrations support complex workflow automation.
📝 Your Marketing Style
If email marketing drives your عمل growth, ActiveCampaign fits. Its automation features center on email campaigns and segmentation.
🎓 مستوى خبرتك
ActiveCampaign feels like a more user friendly platform for beginners. HubSpot’s full toolset carries a steeper learning curve.
🆓 تجارب وعروض توضيحية مجانية
ActiveCampaign gives a 15-day free trial. HubSpot offers a free plan you can keep using long term.
🛟 خيارات الدعم
Both offer email and chat support. HubSpot adds advanced phone support at higher tiers, while ActiveCampaign bundles free onboarding.
دليل التبديل
هل تستخدم إحدى هذه الأدوات بالفعل؟ إليك ما يمكن توقعه إذا قمت بالتبديل.
🔄 Switching from ActiveCampaign to HubSpot?
✅ ما ستجنيه:
- A free plan and broader CRM capabilities
- Wider app integrations across one platform
- A more flexible custom report builder
❌ ما ستخسره:
- Unlimited pipelines on every plan
- Free onboarding and migration
- The simpler drag-and-drop automation builder
📋 كيفية التبديل:
- Export contacts and customer data from ActiveCampaign
- Create a HubSpot account and import your lists
- Rebuild your automation workflows in HubSpot
🔄 Switching from HubSpot to ActiveCampaign?
✅ ما ستجنيه:
- Lower pricing with no per-seat fees
- Unlimited pipelines for pipeline management
- A more intuitive automation builder for email
❌ ما ستخسره:
- The free plan and free tools
- The largest app marketplace and integrations
- Some hubspot reporting depth in custom dashboards
📋 كيفية التبديل:
- Export contacts and deals from HubSpot
- Start an ActiveCampaign trial and import data
- Use free onboarding to rebuild your sales process
ما لم تتناوله مراجعتنا
This comparison focused on individual users and small teams running marketing automation. We didn’t test large enterprise plan rollouts, custom API builds, or bulk seat licensing. Our notes are based on the June 2026 versions, so features may have shifted since then. If you manage 50 or more seats, your priorities around custom workflows and support may differ from what we’ve covered here.
الحكم النهائي
| فئة | الفائز |
|---|---|
| 💰 الأسعار | حملة نشطة |
| 🚀 Email Marketing | حملة نشطة |
| ⚡ Automation Builder | حملة نشطة |
| 🎯 Reporting Features | هاب سبوت |
| 👶 سهولة الاستخدام | حملة نشطة |
| 🔌 عمليات التكامل | هاب سبوت |
| 🏆 الفائز الإجمالي | حملة نشطة |
🏆 الفائز: حملة نشطة
ActiveCampaign wins 4 out of 6 categories.
الأفضل لـ: Email marketing, marketing automation, businesses focused on sales and marketing efforts
ActiveCampaign and HubSpot serve two different kinds of buyers.
ActiveCampaign is the email marketing and automation specialist. Its pricing, automation builder, and unlimited pipelines make it easy to start and scale.
HubSpot is the connected platform for teams that want marketing, sales, and service together. Its reporting features and wide integrations are hard to beat.
HubSpot is excellent for larger teams that need one shared system and deep custom reporting. If that’s you, the higher cost can pay off.
But for most small businesses chasing better email campaigns and lower cost, ActiveCampaign is the better pick. It helps you boost sales without a heavy setup.
مقارنة المزيد من ActiveCampaign
إليكم كيف تقارن ActiveCampaign مع منافسيها الآخرين:
ActiveCampaign مقابل مستوى عالٍ
فازت حملة ActiveCampaign في: Email deliverability, cleaner automation builder, free onboarding
فاز موقع GoHighLevel في: Agency white-labeling, built-in funnels, bundled client tools
ActiveCampaign مقابل محرك الأنابيب
فازت حملة ActiveCampaign في: Native email marketing, marketing automation, dynamic content
فاز فريق بايب درايف في: Simpler sales pipeline view, faster CRM setup, lower CRM-only price
ActiveCampaign مقابل كيب
فازت حملة ActiveCampaign في: Lower entry price, better segmentation, broader reporting features
فاز كيب في: Built-in invoicing, appointment booking, small-business sales features
مقارنة بين ActiveCampaign و Salesforce
فازت حملة ActiveCampaign في: Easier setup, lower cost, stronger email campaigns out of the box
تتفوق Salesforce في: Deep customization, enterprise scale, large partner network
More of HubSpot Compared
Here’s how HubSpot stacks up against other competitors:
مقارنة بين HubSpot و Salesforce
تفوقت شركة HubSpot في: Easier onboarding, free CRM tier, friendlier custom report builder
تتفوق Salesforce في: Deeper customization, enterprise reporting, bigger integration catalog
مقارنة بين HubSpot و Pipedrive
تفوقت شركة HubSpot في: All in one marketing and service, free tools, detailed analytics
فاز فريق بايب درايف في: Lower price, simpler deal management, lighter learning curve
تفوقت شركة HubSpot في: Wider integrations, stronger reporting, larger free plan
فاز كيب في: Built-in payments, fixed small-team pricing, simpler workflow automation
مقارنة بين HubSpot زينديسك
تفوقت شركة HubSpot في: Marketing and sales depth, email marketing software, custom dashboards
يتفوق Zendesk في: Dedicated support ticketing, help-desk routing, service-first design
الأسئلة الشائعة
ما الفرق بين ActiveCampaign و HubSpot؟
ActiveCampaign centers on email marketing and automation with contact-based pricing. HubSpot is an all in one platform for marketing, sales, and service with per-seat pricing and a free plan.
هل يمكنك استخدام ActiveCampaign كنظام إدارة علاقات العملاء (CRM)؟
Yes. ActiveCampaign includes CRM functionality with unlimited pipelines, deal management, and sales automation. It works well for teams that want a CRM tied closely to their email campaigns.
لمن يُعد ActiveCampaign الأنسب؟
It suits small businesses and growing teams focused on email marketing and marketing automation. The drag-and-drop automation builder and lower entry price make it friendly for beginners.
Does HubSpot integrate with ActiveCampaign?
Yes, through third-party connectors like زابير or native sync tools. These pass customer data and contacts between both systems, though a two-way setup needs careful field mapping.
من هو أكبر منافس لشركة HubSpot؟
Salesforce is the closest rival at the enterprise level. For marketing-led teams, ActiveCampaign is a strong competitor thanks to its automation features and lower cost.
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