⚡ Quick Verdict:
- Chạy: ActiveCampaign starts at $15/month. HubSpot has a free plan, then paid tiers from $15/seat/month.
- Phù hợp nhất cho: ActiveCampaign suits businesses focused on email marketing and automation. HubSpot fits teams wanting an all in one platform.
- Điểm khác biệt chính: ActiveCampaign gives unlimited pipelines at every tier. HubSpot limits multiple pipelines by plan but adds wider app integrations.
- Our pick: ActiveCampaign for most users. Its automation builder and pricing make marketing automation easier to start.
Picking between ActiveCampaign so với HubSpot comes down to one question.
Do you want focused email marketing or a full marketing and sales toolset?
Both tools handle marketing automation, CRMvà việc báo cáo.
But ActiveCampaign and HubSpot solve different problems for different teams.
ActiveCampaign leans into email campaigns and automation workflows.
HubSpot bundles marketing, sales, and service under one roof.
Toàn cảnh
This ActiveCampaign vs HubSpot comparison covers pricing, key features, and ease of use.
We also break down who each marketing automation platform works best for.
Our writers spent hands-on time with both ActiveCampaign and HubSpot.
Those notes appear in the “What Our Team Noticed” sections below.
Sources also include published specs, documentation, and G2 reviews.
ActiveCampaign là gì?
ActiveCampaign is an email marketing software with built-in sales automation.
Nó giúp ích doanh nghiệp nhỏ run email campaigns and manage customer relationships.
The platform mixes marketing automation with CRM functionality in one place.
Its automation builder uses a drag-and-drop canvas for custom workflows.
You can trigger email, SMS, and site messages from a single flow.
Most teams pick it for strong email deliverability and segmentation.
The marketing automation ActiveCampaign offers also lifts customer satisfaction.
ActiveCampaign
Built for email marketing and automation. Unlimited pipelines at every tier. Free onboarding and a 15-day trial included.
Bảng giá ActiveCampaign
Here’s what ActiveCampaign costs in 2026. Pricing scales with your contacts.
| Kế hoạch | Giá | Tốt nhất cho |
|---|---|---|
| Người mới bắt đầu | 15 đô la/tháng | Solo marketers starting email automation |
| Thêm vào đó | 49 đô la/tháng | Growing teams adding CRM and sales features |
| Chuyên nghiệp | 79 đô la/tháng | Businesses needing predictive content and reporting |
| Doanh nghiệp | 145 đô la/tháng | Larger teams wanting advanced features and support |
Pricing verified June 2026. Plans are billed by contact count.
Dùng thử miễn phí: Yes. A 15-day trial with no credit card needed to start.
Đảm bảo hoàn tiền: No standard refund window. Test the trial before you commit.
📌 Ghi chú: Every ActiveCampaign plan includes free onboarding and migration. The Starter plan starts at $15/month for 1,000 contacts.
⚠️ Cảnh báo: Prices rise as your contact list grows. Check the contact tier before you scale your email campaigns.
Những lợi ích chính của ActiveCampaign
Here’s what makes ActiveCampaign worth considering:
- Công cụ xây dựng tự động hóa trực quan: Drag and drop email, SMS, and CRM actions into custom workflows. You can map multi-step automation tools with ease.
- Strong email marketing: Advanced segmentation and personalization power your email marketing campaigns. High deliverability keeps messages in the hộp thư đến.
- Unlimited pipelines: Build multiple pipelines at every tier. This helps pipeline management and deal management for any sales team.
- Landing pages and forms: Create forms and custom forms to capture leads. Landing pages support lead management without extra tools.
- Nội dung dự đoán: Pro plans add predictive content and relevant content features. These sharpen customer interactions across email campaigns.
- Free onboarding: Onboarding and migration come free on all plans. New users skip the setup fees that some marketing tools charge.
What Our Team Noticed
Của chúng tôi nhà văn signed up for ActiveCampaign and spent several days building real automation workflows. Here’s what stood out:
Ưu điểm và nhược điểm của ActiveCampaign
✅ Ưu điểm
- Drag-and-drop automation builder is easy to learn
- Unlimited pipelines on every plan
- Free onboarding and migration included
- Strong email deliverability for email campaigns
❌ Nhược điểm
- Pricing climbs as your contact list grows
- No free plan, only a 15-day trial
- Fewer native app integrations than HubSpot
HubSpot là gì?
HubSpot is an all in one platform for marketing, sales, and service.
The HubSpot Marketing Hub handles email marketing, landing pages, and reporting.
It pairs with a free CRM that tracks customer dữ liệu and deals.
Automation features split into Workflows, Sequences, Chatflows, and Surveys.
Its biggest draw is wide app integrations and a single shared database.
Many teams choose it to manage their full sales and marketing efforts.
HubSpot
A connected platform for marketing, sales, and service. Free tools to start. Wide app integrations and a custom report builder.
Bảng giá HubSpot
Here’s what HubSpot costs in 2026. Paid plans are priced per seat.
| Kế hoạch | Giá | Tốt nhất cho |
|---|---|---|
| Công cụ miễn phí | 0 đô la/tháng | Testing the free plan and basic CRM |
| Khởi đầu Trung tâm Tiếp thị | 15 đô la/ghế/tháng | Solo marketers starting email marketing |
| Nền tảng khách hàng khởi đầu | 15 đô la/ghế/tháng | Small teams wanting bundled sales features |
| Chuyên gia Trung tâm Tiếp thị | 800 đô la/ghế/tháng | Businesses needing advanced tools and analytics |
Pricing verified June 2026. Paid tiers are billed per seat.
Dùng thử miễn phí: Yes. A free plan with limited features, no credit card needed.
Đảm bảo hoàn tiền: No standard refund. The free tools let you try before paying.
📌 Ghi chú: The jump from Starter to the Professional and Enterprise plans is steep. Onboarding fees may apply at higher tiers.
⚠️ Cảnh báo: HubSpot pricing gets complex fast. Onboarding and advanced features cost extra, which raises your total spend.
Key Benefits of HubSpot
Here’s what makes HubSpot worth considering:
- All-in-one reach: Marketing, sales, and service share one database. This links customer interactions across every team.
- Free CRM core: The free plan covers contact management and basic CRM capabilities. It is a low-risk way to test the platform.
- Wide integrations: HubSpot’s automation capabilities benefit from a large app marketplace. This boosts workflow automation across tools.
- Custom report builder: Pull data from contacts, companies, and deals. The custom report builder powers detailed analytics and custom reporting.
- Email tracking: Built-in email tracking and email templates support your sales process. Reps see when contacts open messages.
- Phone and chat support: Higher tiers add phone support and chat support. Advanced phone support helps larger teams move fast.
What Our Team Noticed
Our writer set up a HubSpot account and tested the Marketing Hub and CRM together. Here’s what stood out:
HubSpot Pros & Cons
✅ Ưu điểm
- Free plan with usable CRM functionality
- Wide app integrations across one platform
- Powerful custom report builder for analytics
- Phone support and chat support at higher tiers
❌ Nhược điểm
- Pricing turns complex and costly at scale
- Paid onboarding fees at higher tiers
- Steep learning curve for the full toolset
So sánh tính năng
Ready to dig into ActiveCampaign vs HubSpot feature by feature?
We’ll cover eight key features so you can match each tool to your needs.
| Tính năng | ActiveCampaign | HubSpot |
|---|---|---|
| Giá khởi điểm | 15 đô la/tháng | Free plan, then $15/seat/month |
| Gói miễn phí | ❌ (Dùng thử 15 ngày) | ✅ |
| Tiếp thị qua email | ✅ | ✅ |
| Trình tạo tự động hóa trực quan | ✅ | ✅ |
| Đường ống không giới hạn | ✅ | ❌ (tier-based) |
| Trang đích | ✅ | ✅ |
| Tích hợp ứng dụng | ✅ | ✅ (wider range) |
| Custom Report Builder | ✅ | ✅ |
| Free Onboarding | ✅ | ❌ (paid at higher tiers) |
| Tốt nhất cho | Email and automation | All in one platform |
1. Tiếp thị qua email
ActiveCampaign: Email marketing is the core of the platform. You get advanced segmentation, personalization, and high deliverability. Email campaigns can run as one-off blasts, autoresponders, or A/B tests.
HubSpot: The HubSpot Marketing Hub also runs strong email marketing campaigns. It ties email templates and email tracking into the CRM. Email marketing software here is one part of a wider toolset.
⚠️ Cảnh báo: ActiveCampaign is recognized for email deliverability. If inbox placement is your top priority, weigh that against HubSpot’s broader reach.
2. Tự động hóa tiếp thị
ActiveCampaign: The automation builder lets you drag and drop elements into automation workflows. You can visualize connections between email, SMS, and CRM actions. This makes complex marketing automation easy to map.
HubSpot: HubSpot’s automation features split into Workflows, Sequences, Chatflows, and Surveys. The setup feels more rigid than ActiveCampaign. But its automation capabilities gain from a wider range of app integrations.
3. Quản lý quan hệ khách hàng (CRM) và quy trình bán hàng
ActiveCampaign: The CRM adds sales automation features on top of marketing. You get unlimited pipelines at all tiers for flexible pipeline management. Deal management and lead management sit beside your email campaigns. You can also create custom fields for cleaner customer relationship management.
HubSpot: HubSpot offers a free CRM with solid contact management. Its CRM functionality is mature, but the number of pipelines depends on your subscription tier. Higher plans unlock more multiple pipelines and deal management.
4. Trang đích và biểu mẫu
ActiveCampaign: You can build landing pages and custom forms to capture leads. Create forms that feed straight into your automation tools. Landing pages include mobile optimization for clean display on phones. This keeps lead management inside one system.
HubSpot: HubSpot’s landing pages tie into the wider marketing hub. You can create forms and add multiple email addresses to teams. The drag-and-drop editor fits the all in one platform approach.
5. Personalization and Dynamic Content
ActiveCampaign: Dynamic content shifts what each contact sees based on their data. Pro plans add predictive content that picks the most relevant content. This sharpens customer interactions in every send.
HubSpot: HubSpot personalizes content using its shared customer data. Smart content swaps blocks for different segments. It leans on customer behavior tracked across the platform.
6. Báo cáo và Phân tích
ActiveCampaign: Reporting features cover campaign performance and revenue. The Marketing Revenue report links marketing efforts to dollars earned. You can create custom reports and create tailored reports for your team.
HubSpot: HubSpot reporting is a strong point. The custom report builder pulls from contacts, companies, and deals. You get detailed analytics and custom reporting through flexible custom dashboards.
7. Tích hợp và Chợ ứng dụng
ActiveCampaign: ActiveCampaign’s app marketplace connects to popular marketing tools and sales apps. It covers the main needs of most small businesses. The list is solid but smaller than HubSpot’s.
HubSpot: HubSpot has one of the largest app marketplaces around. Wide app integrations extend its automation workflows and custom workflows. This depth helps teams with a complex tech stack.
8. Hỗ trợ và hướng dẫn hội nhập
ActiveCampaign: Support comes through email and chat support. Free onboarding and migration ship with every plan. A knowledge base, video tutorials, and community forums round it out.
HubSpot: HubSpot adds phone support at higher tiers, plus chat support and email. A large knowledge base and community back it up. Onboarding services, though, cost extra on paid plans.
9. Định giá & Chi phí
Hãy cùng so sánh các gói giá cạnh nhau.
| Kế hoạch | ActiveCampaign | HubSpot |
|---|---|---|
| Miễn phí | ❌ (Dùng thử 15 ngày) | $0/month (Free Tools) |
| Người mới bắt đầu | 15 đô la/tháng | 15 đô la/ghế/tháng |
| Hạng trung | Plus $49/month, Pro $79/month | Starter Customer Platform $15/seat/month |
| Hạng cao nhất | Enterprise $145/month | Marketing Hub Professional $800/seat/month |
ActiveCampaign: Pricing is based on contacts, starting at $15/month for 1,000 contacts. The professional and enterprise plans add advanced features without per-seat fees. Free onboarding keeps the entry cost low.
HubSpot: A free plan lowers the barrier to entry. But paid pricing is per user and the Professional tier jumps to $800/seat/month. Extra onboarding and advanced features can push the total cost much higher.
Các kịch bản khác nhau
| Nếu bạn cần… | Chọn | Tại sao |
|---|---|---|
| Giá khởi điểm thấp hơn | ActiveCampaign | Starts at $15/month, no per-seat fee |
| Gói miễn phí | HubSpot | Free tools and basic CRM |
| Best email automation | ActiveCampaign | Drag-and-drop automation builder |
| Widest integrations | HubSpot | Large app marketplace |
| Unlimited pipelines | ActiveCampaign | Multiple pipelines at all tiers |
| All in one platform | HubSpot | Marketing, sales, and service in one |
💰 Ngân sách của bạn
ActiveCampaign starts cheaper at $15/month with no per-seat cost. HubSpot’s free plan helps, but paid tiers climb fast.
🔌 Bộ công nghệ của bạn
HubSpot wins if you rely on many connected tools. Its wide app integrations support complex workflow automation.
📝 Your Marketing Style
If email marketing drives your việc kinh doanh growth, ActiveCampaign fits. Its automation features center on email campaigns and segmentation.
🎓 Trình độ kinh nghiệm của bạn
ActiveCampaign feels like a more user friendly platform for beginners. HubSpot’s full toolset carries a steeper learning curve.
🆓 Dùng thử và bản demo miễn phí
ActiveCampaign gives a 15-day free trial. HubSpot offers a free plan you can keep using long term.
🛟 Các tùy chọn hỗ trợ
Both offer email and chat support. HubSpot adds advanced phone support at higher tiers, while ActiveCampaign bundles free onboarding.
Hướng dẫn chuyển đổi
Bạn đã sử dụng một trong những công cụ này rồi? Dưới đây là những điều bạn cần biết nếu chuyển sang sử dụng công cụ khác.
🔄 Switching from ActiveCampaign to HubSpot?
✅ Những lợi ích bạn sẽ nhận được:
- A free plan and broader CRM capabilities
- Wider app integrations across one platform
- A more flexible custom report builder
❌ Những gì bạn sẽ mất:
- Unlimited pipelines on every plan
- Free onboarding and migration
- The simpler drag-and-drop automation builder
📋 Cách chuyển đổi:
- Export contacts and customer data from ActiveCampaign
- Create a HubSpot account and import your lists
- Rebuild your automation workflows in HubSpot
🔄 Switching from HubSpot to ActiveCampaign?
✅ Những lợi ích bạn sẽ nhận được:
- Lower pricing with no per-seat fees
- Unlimited pipelines for pipeline management
- A more intuitive automation builder for email
❌ Những gì bạn sẽ mất:
- The free plan and free tools
- The largest app marketplace and integrations
- Some hubspot reporting depth in custom dashboards
📋 Cách chuyển đổi:
- Export contacts and deals from HubSpot
- Start an ActiveCampaign trial and import data
- Use free onboarding to rebuild your sales process
What Our Review Didn’t Cover
This comparison focused on individual users and small teams running marketing automation. We didn’t test large enterprise plan rollouts, custom API builds, or bulk seat licensing. Our notes are based on the June 2026 versions, so features may have shifted since then. If you manage 50 or more seats, your priorities around custom workflows and support may differ from what we’ve covered here.
Phán quyết cuối cùng
| Loại | Người thắng |
|---|---|
| 💰 Giá cả | ActiveCampaign |
| 🚀 Email Marketing | ActiveCampaign |
| ⚡ Automation Builder | ActiveCampaign |
| 🎯 Reporting Features | HubSpot |
| 👶 Dễ sử dụng | ActiveCampaign |
| 🔌 Tích hợp | HubSpot |
| 🏆 Người chiến thắng chung cuộc | ActiveCampaign |
🏆 NGƯỜI CHIẾN THẮNG: ACTIVECAMPAIGN
ActiveCampaign wins 4 out of 6 categories.
Phù hợp nhất cho: Email marketing, marketing automation, businesses focused on sales and marketing efforts
ActiveCampaign and HubSpot serve two different kinds of buyers.
ActiveCampaign is the email marketing and automation specialist. Its pricing, automation builder, and unlimited pipelines make it easy to start and scale.
HubSpot is the connected platform for teams that want marketing, sales, and service together. Its reporting features and wide integrations are hard to beat.
HubSpot is excellent for larger teams that need one shared system and deep custom reporting. If that’s you, the higher cost can pay off.
But for most small businesses chasing better email campaigns and lower cost, ActiveCampaign is the better pick. It helps you boost sales without a heavy setup.
So sánh thêm về ActiveCampaign
Dưới đây là cách ActiveCampaign so sánh với các đối thủ cạnh tranh khác:
ActiveCampaign so với GoHighLevel
ActiveCampaign thắng nhờ: Email deliverability, cleaner automation builder, free onboarding
GoHighLevel thắng nhờ: Agency white-labeling, built-in funnels, bundled client tools
ActiveCampaign so với Truyền động đường ống
ActiveCampaign thắng nhờ: Native email marketing, marketing automation, dynamic content
Pipedrive thắng nhờ: Simpler sales pipeline view, faster CRM setup, lower CRM-only price
ActiveCampaign so với Keap
ActiveCampaign thắng nhờ: Lower entry price, better segmentation, broader reporting features
Keap thắng nhờ: Built-in invoicing, appointment booking, small-business sales features
ActiveCampaign so với Salesforce
ActiveCampaign thắng nhờ: Easier setup, lower cost, stronger email campaigns out of the box
Salesforce thắng thế nhờ: Deep customization, enterprise scale, large partner network
More of HubSpot Compared
Here’s how HubSpot stacks up against other competitors:
HubSpot thắng nhờ: Easier onboarding, free CRM tier, friendlier custom report builder
Salesforce thắng thế nhờ: Deeper customization, enterprise reporting, bigger integration catalog
HubSpot thắng nhờ: All in one marketing and service, free tools, detailed analytics
Pipedrive thắng nhờ: Lower price, simpler deal management, lighter learning curve
HubSpot thắng nhờ: Wider integrations, stronger reporting, larger free plan
Keap thắng nhờ: Built-in payments, fixed small-team pricing, simpler workflow automation
HubSpot so với Zendesk
HubSpot thắng nhờ: Marketing and sales depth, email marketing software, custom dashboards
Zendesk thắng thế ở các điểm sau: Dedicated support ticketing, help-desk routing, service-first design
Câu hỏi thường gặp
ActiveCampaign và HubSpot có những điểm khác biệt gì?
ActiveCampaign centers on email marketing and automation with contact-based pricing. HubSpot is an all in one platform for marketing, sales, and service with per-seat pricing and a free plan.
Có thể sử dụng ActiveCampaign như một hệ thống CRM không?
Yes. ActiveCampaign includes CRM functionality with unlimited pipelines, deal management, and sales automation. It works well for teams that want a CRM tied closely to their email campaigns.
ActiveCampaign phù hợp nhất với đối tượng nào?
It suits small businesses and growing teams focused on email marketing and marketing automation. The drag-and-drop automation builder and lower entry price make it friendly for beginners.
Does HubSpot integrate with ActiveCampaign?
Yes, through third-party connectors like Zapier or native sync tools. These pass customer data and contacts between both systems, though a two-way setup needs careful field mapping.
Đối thủ cạnh tranh lớn nhất của HubSpot là ai?
Salesforce is the closest rival at the enterprise level. For marketing-led teams, ActiveCampaign is a strong competitor thanks to its automation features and lower cost.
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