⚡ Verdict rapide :
- Tarification : HubSpot paid plans start at $15/seat/month. Capsule CRM starts at $18/user/month.
- Formule gratuite : HubSpot’s free CRM allows unlimited users and one million contacts. Capsule’s free version caps at 250 contacts and 2 users.
- Idéal pour : HubSpot suits sales and marketing teams that want inbound marketing, email marketing, and CRM tools together. Capsule suits small businesses wanting simple contact management.
- Différence principale : HubSpot bundles Marketing Hub, Sales Hub, and Service Hub. Capsule stays focused on the sales pipeline and project boards.
- Notre choix : HubSpot, because the free plan gives you more room to grow before you pay.
petite entreprise owners compare HubSpot and Capsule CRM for one reason.
They want a CRM platform that tracks deals without slowing the sales team down.
HubSpot puts marketing tools, sales tools, and support tools in one dashboard.
Capsule CRM keeps the software small and focused on customer relationships.
That single difference decides almost everything else about the two crm providers.
Aperçu
This HubSpot vs Capsule CRM comparison covers pricing, key features, and daily use.
We also break down which crm system fits which sales process.
Nos sources comprennent les spécifications publiées, la documentation produit et les tests de G2.
Notre écrivain also spent hands-on time inside HubSpot.
Those notes appear in the “What Our Team Noticed” section below.
Qu'est-ce que HubSpot ?
HubSpot est une plateforme de gestion de la relation client destinée aux équipes commerciales et marketing.
The free CRM tracks contacts and deals in real time.
Le CRM gratuit de HubSpot prend en charge jusqu'à un million de contacts et un nombre illimité d'utilisateurs.
Paid tiers stack Marketing Hub, Sales Hub, and Service Hub on top.
Over 750,000 customers use HubSpot weekly to run campaigns and communications.
🏆 Gagnant : HubSpot
Start free with unlimited users. Add marketing tools when your entreprise grandit.
Tarification HubSpot
Here is what HubSpot costs in 2026. HubSpot offers free tools plus three paid tiers.
| Plan | Prix | Idéal pour |
|---|---|---|
| Outils gratuits | 0 $/mois | Contact management and one deal pipeline |
| Plateforme de démarrage du centre marketing | 15 $/siège/mois | Email marketing and landing pages |
| Plateforme client Starter | 15 $/siège/mois | Small teams that want every hub at a starter level |
| Centre de marketing professionnel | 800 $/place/mois | Larger marketing teams running custom reports |
Prix vérifiés en juillet 2026.
Essai gratuit : No trial needed for the free plan. It stays free with no credit card and no time limit.
Garantie de remboursement : HubSpot does not advertise a refund window. Paid subscriptions run on an annual commitment even when you pay monthly.
📌 Note: Marketing contacts are billed separately from stored contacts. The Starter plan includes 1,000 marketing contacts, and each extra thousand adds about $50 per month.
⚠️ Pricing conflict: Our CSV lists Marketing Hub Professional at $800/seat/month. Other published sources list a Professional plan near $1,080/month and enterprise plans near $4,000/month. We use our verified figures above. Check the HubSpot pricing page before you buy.
Principaux avantages de HubSpot
Here is what makes HubSpot worth a look:
- A free plan you can actually run a company on: One million contacts, unlimited users, and one deal pipeline. Most crm software caps free users at two or three.
- 500+ business apps: HubSpot connects with Google Workspace, Microsoft 365, and Salesforce. Your customer data stays in sync across tools.
- Universel boîte de réception: Email, live chat, and Facebook Messenger land in one shared queue. Your support team answers from a single screen.
- Inbound marketing built in: Landing pages, website pages, and lead nurturing sit beside the contact records. That helps marketing teams turn traffic into new customers.
- IA Breeze : HubSpot’s newer AI suite drafts emails and enriches contact records. It cuts the repetitive typing out of lead management.
- Académie HubSpot : Free courses cover the CRM, inbound marketing, and reportage. It is the best training library any CRM vendor gives away.
Ce que notre équipe a remarqué
Our writer signed up for HubSpot’s free features and spent several days inside the CRM platform. Here is what stood out from that hands-on time:
The walkthrough below shows the same setup steps in action.
Avantages et inconvénients de HubSpot
✅ Avantages
- Free plan covers one million contacts and unlimited users
- Connects with over 500 business apps, including Google Workspace and Microsoft 365
- Marketing Hub, Sales Hub, and Service Hub share one contact record
- HubSpot Academy training is free and easy to follow
❌ Inconvénients
- Les abonnements payants deviennent rapidement coûteux à mesure que votre entreprise se développe.
- Pricing gets complicated when you mix and match hubs
- The free version has no live customer support, only online resources
- Advanced features carry a steep learning curve
Qu'est-ce que Capsule CRM ?
Capsule CRM est un CRM basé sur le cloud, conçu pour les petites et moyennes entreprises.
It centralises contact records, notes, and email in one place.
The company calls this approach “powerful simplicity” and the product matches it.
You get contact management, sales opportunities, tasks, and project boards.
You do not get inbound marketing, a help desk, or website pages.
🥈 Runner Up: Capsule CRM
A clean CRM for keeping track of deals. No bloat, no long onboarding.
Tarification de Capsule CRM
Capsule charges per user per month. Here are the plans.
| Plan | Prix | Idéal pour |
|---|---|---|
| Gratuit | $0 | 250 contacts and 2 users |
| Démarreur | 18 $/utilisateur/mois | Small teams tracking one sales pipeline |
| Croissance | 36 $/utilisateur/mois | Teams that need multiple sales pipelines and workflow automations |
Prix vérifiés en juillet 2026.
Essai gratuit : Capsule gives you a 14-day trial of the paid tiers. No credit card is required to open a Capsule account.
Garantie de remboursement : No refund window is advertised. You can downgrade to the free plan at any time.
📌 Note: Capsule discounts up to 15% if you pay annually. There are very few paid add ons, so the number you see is close to the number you pay. Capsule also lists a discount for non profits.
⚠️ Pricing conflict: Our CSV lists three plans: Free, Starter at $18, and Growth at $36. Other published sources describe five tiers with Starter at $21, Growth at $38, Advanced at $60, and Ultimate at $75 per user per month. We use our verified figures above. Confirm on the Capsule pricing page.
Principaux avantages de Capsule CRM
Here is where Capsule earns its place:
- A 360-degree contact view: Every call, email, note, and file sits on the contact record. No data silos between other team members.
- Project boards after the sale: Won deals roll straight into delivery work. Few CRM providers at this price include project management.
- Tracks: Templated task lists for repeatable business processes like onboarding. Build once, reuse for every new client.
- 60+ native integrations: Xero, QuickBooks, Mailchimp, and Google Workspace, formerly G Suite. Zapier adds over 1,000 more.
- Fast to learn: The minimalist interface needs no dedicated administrator. Small businesses get running the same day.
- Honest per-user pricing: One price per user per month covers the core features. Nothing important hides behind a sales call.
Ce que notre équipe a remarqué
Note: we have not had extended hands-on time with Capsule CRM yet. Everything above and below comes from Capsule’s documentation, its pricing page, and G2 reviews. G2 reviews highlight the clean layout and the sales pipeline view most often. The same reviews flag thin reporting features on the free version and email tracking that relies on BCC.
Capsule CRM : avantages et inconvénients
✅ Avantages
- Clean interface that new users learn in an afternoon
- Project boards link post-sale delivery work to won deals
- Budget-friendly pricing with up to 15% off when billed annually
- Works with Xero, QuickBooks, Mailchimp, and over 1,000 Zapier apps
❌ Inconvénients
- Free version caps at 250 contacts, 2 users, and 50MB storage
- Email tracking needs you to BCC an address by hand
- Google Workspace and Microsoft 365 sync runs one way only
- Email support only, with no live chat and no reporting on the free plan
Comparaison des fonctionnalités
Here is where the two CRM tools split apart. Eleven key features, then the pricing.
| Fonctionnalité | HubSpot | Capsule CRM |
|---|---|---|
| Starting paid price | 15 $/siège/mois | 18 $/utilisateur/mois |
| Plan gratuit | ✅ 1M contacts, unlimited users | ✅ 250 contacts, 2 users |
| Gestion des contacts | ✅ | ✅ |
| Plusieurs pipelines de vente | ✅ Paid plans | ✅ Plan de croissance |
| Marketing par e-mail | ✅ Centre de marketing | ✅ Transpond intégration |
| Landing pages and website pages | ✅ | ❌ |
| Project boards | ❌ | ✅ |
| Intégrations natives | ✅ Plus de 500 | ✅ 60+ |
| Live chat and help desk | ✅ Service Hub | ❌ |
| Idéal pour | Sales and marketing teams under one roof | Small businesses that want a simple sales pipeline |
1. Gestion des contacts
HubSpot : The free CRM holds one million contacts and every email, call, and page view attached to them. Custom properties let you tag contacts by lifecycle stage, and paid plans add custom objects for anything the standard fields miss.
Capsule CRM : Capsule builds a 360-degree view of people and organisations with communication history, notes, and social profiles on one screen. It is a great tool for keeping track of customer interactions, though the free version stops at 250 contact records.
2. Gestion du pipeline des ventes
HubSpot : The free plan gives you one deal pipeline and one team. Paid plans unlock several pipelines, deal stages you define, and forecasting that sales leaders can act on.
Capsule CRM : Sales opportunities move across a clear board that shows the whole sales cycle at a glance. The Growth plan adds multiple sales pipelines, so a services arm and a product arm can run side by side.
3. Email Marketing and Campaigns
HubSpot : HubSpot Marketing Hub runs marketing campaigns, email tracking, and lead nurturing from the same contact database. That is the heart of HubSpot’s marketing pas, and it is why marketing teams pick this CRM platform over lighter rivals.
Capsule CRM : Capsule handles email marketing through Mailchimp or its own Transpond integration rather than a built-in marketing engine. It covers newsletters and simple lead generation well, but it will not replace a full marketing automation stack.
⚠️ Avertissement: HubSpot bills marketing contacts separately from stored contacts. Sending to 5,000 people costs more than storing 5,000 people.
4. Website Pages and Landing Pages
HubSpot : You can build landing pages, forms, and full website pages inside the same account that stores your contacts. Every form fill writes straight to the CRM, which is what inbound marketing needs to work.
Capsule CRM : Capsule has no page constructeur at all. You keep your existing website and push form submissions in through Zapier or a native connector.
5. E-Commerce Management
HubSpot : Quotes, payment links, and product catalogues live inside the customer platform. Shop owners can tie an order back to the campaign that produced it.
Capsule CRM : There is no e-commerce layer here. Capsule leans on Xero and QuickBooks for invoicing, which suits service businesses more than online shops.
6. Automatisation et IA
HubSpot : The Breeze AI suite drafts emails and enriches records so your team stops retyping the same data. Workflow automation covers lead rotation, task creation, and internal alerts across every hub.
Capsule CRM : Workflow automations arrive on the Growth plan and handle multi-step task chains rather than marketing sequences. It is less automation than HubSpot offers, but it is also far easier to set up.
7. Task Tracking and Project Management
HubSpot : Tasks, queues, and réunion links cover the sales side well. Delivery work after the deal closes needs a separate project tool.
Capsule CRM : Project boards handle post-sale delivery and link straight back to the won deal. Tracks turn onboarding into a repeatable checklist that an account manager can hand to anyone.
8. Rapports et analyses
HubSpot : Dashboards show the whole funnel in real time, and paid plans let you generate reports on any object you track. Custom reports on the Professional plan reach into attribution and revenue by channel.
Capsule CRM : The sales dashboard covers conversion rates, pipeline health, and revenue forecasting. Reporting tools are solid on paid tiers, but the free version has no reporting at all.
9. Integrations and Business Apps
HubSpot : Over 500 business apps connect natively, including Google Workspace, Microsoft 365, and Salesforce. Two-way sync keeps customer data matched across the market tools you already pay for.
Capsule CRM : Capsule ships over 60 native integrations plus Zapier for the rest, and higher tiers add premium integrations like Xero and QuickBooks. The catch is that Google Workspace and Microsoft 365 sync one way, so a full integration still needs care.
💡 Conseil de pro : List your must-have other integrations before you sign up. Both tools cover the common ones, but only one of them syncs both directions.
10. Facilité d'utilisation
HubSpot : The guided setup and clean dashboard make day one easy, and G2 reviews rate the interface as friendlier than traditional CRM software. The learning curve shows up later, once you start mixing hubs and advanced features.
Capsule CRM : Capsule’s minimalist screen is user friendly from the first login and needs no dedicated administrator. G2 reviews describe it as simple enough to use capsule features without training.
11. Mobile Apps and Custom Fields
HubSpot : The mobile app covers contacts, deals, and the shared inbox on iOS and Androïde. Custom properties and custom objects give you room to model an unusual sales process.
Capsule CRM : Capsule’s iOS and Android apps handle tasks and contacts on the move, and G2 reviews call the app useful with room to improve. Custom fields let you record the details your business needs without a developer.
Custom fields sit on contacts, organisations, and opportunities alike.
12. Tarification et coût
Comparons les abonnements payants.
| Niveau de planification | HubSpot | Capsule CRM |
|---|---|---|
| Gratuit | $0/month, unlimited users | $0, 2 users |
| Entrée payante | Marketing Hub Starter: $15/seat/month | Starter: $18/user/month |
| Salaire moyen | Starter Customer Platform: $15/seat/month | Growth: $36/user/month |
| Les mieux payés | Marketing Hub Professional: $800/seat/month | ❌ None listed |
HubSpot : The entry price undercuts Capsule, and the free plan is far more generous. The jump from the starter plan to the professional plan is the part that stings, and enterprise plans push the cost higher again.
Capsule CRM : Capsule costs $3 more per user at entry, but the ceiling is low and predictable. A five-person team on Growth pays $180 a month with no surprise tier above it.
Différents scénarios
| Si vous avez besoin | Choisir | Pourquoi |
|---|---|---|
| A free plan for a whole team | HubSpot | Unlimited users, one million contacts |
| Gestion simple des contacts | Capsule CRM | Nothing to configure |
| Inbound marketing and landing pages | HubSpot | Marketing Hub is built in |
| Delivery work after the sale | Capsule CRM | Project boards link to won deals |
| Predictable cost as you scale | Capsule CRM | Low, flat per-user ceiling |
| One platform for sales, service, and marketing | HubSpot | Hubs share one contact record |
💰 Votre budget
HubSpot is cheaper to start and free forever if you stay on the basic tools. Capsule costs more per seat but never jumps to a four-figure tier.
🔌 Votre pile technologique
Run Xero or QuickBooks and Capsule slots in quickly. Run a marketing stack you want to retire, and HubSpot’s CRM replaces several tools at once.
📈 Your Growth Plan
Steady business growth with the same handful of staff favours Capsule. Fast hiring and rising campaign volume favour HubSpot, since sales teams and marketers share one record.
🎓 Votre niveau d'expérience
First CRM ever? Capsule asks less of you on day one. If you want depth later, HubSpot Academy shortens the climb.
🆓 Essais et démos gratuits
Load 50 real contacts into both before you commit. Two afternoons tell you more about the customer experience than any table.
🛟 Options d'assistance
Capsule offers email support with no live chat. HubSpot keeps live help for paid customers, so free users lean on the knowledge base and customer success articles.
Guide de changement
Already on one of them? Here is what changes.
🔄 Switching from HubSpot to Capsule CRM?
✅ Ce que vous y gagnerez :
- Project boards for account management after the deal closes
- A price you can predict twelve months out
- A screen your team learns without training
❌ Ce que vous perdrez :
- Landing pages, forms, and inbound campaign tools
- The universal inbox and live chat
- Unlimited free users and one million contacts
📋 Comment changer :
- Export contacts, companies, and deals from HubSpot as CSV files
- Open a Capsule account and map your custom fields first
- Import contacts, then opportunities, then reconnect Mailchimp
🔄 Switching from Capsule CRM to HubSpot?
✅ Ce que vous y gagnerez :
- Marketing Hub, Sales Hub, and Service Hub on one record
- Room to nurture relationships with automated email sequences
- 500+ business apps and two-way sync
❌ Ce que vous perdrez :
- Project boards and Tracks for delivery work
- A flat, easy-to-forecast bill
- The stripped-back screen your team already knows
📋 Comment changer :
- Export contacts, organisations, and opportunities from Capsule
- Create a free HubSpot account and set up custom properties
- Import your files, then rebuild your pipeline stages to match
Ce que notre analyse n'a pas couvert
This comparison focused on small businesses and mid-sized teams. We did not test enterprise rollouts, custom API work, or migration for a database of 100,000 contact records. Our figures reflect the July 2026 versions. Large sales organisations with a dedicated admin will land elsewhere.
Verdict final
| Catégorie | Gagnant |
|---|---|
| 💰 Free plan | HubSpot |
| 💵 Predictable paid pricing | Capsule CRM |
| 🚀 Core CRM features | Cravate |
| 📣 Marketing and email | HubSpot |
| 📋 Project management | Capsule CRM |
| 👶 Ease of use | Capsule CRM |
| 🔌 Intégrations | HubSpot |
| 📊 Reporting and analytics | HubSpot |
| 🏆 Vainqueur toutes catégories | HubSpot |
🏆 GAGNANT : HUBSPOT
HubSpot wins 4 of 8 categories, with one tie.
Idéal pour : teams that want free CRM seats, inbound marketing, and one platform for sales, marketing, and support.
These are two different products aimed at two different buyers. HubSpot is a growth engine that happens to include a CRM. Capsule CRM is a contact database that happens to include light automation.
Capsule is the better pick for smaller businesses that want one job done cleanly and a bill that never surprises them. If simplicity is the goal, it is close to the perfect CRM for a five-person shop.
For most readers, though, HubSpot is the safer bet. The free plan carries you further than any rival, and the paid path is there when you need it. That is why it takes our top spot among the meilleur CRM picks for growing companies.
Comparaison de HubSpot
If you are still weighing HubSpot alternatives, here is how it lands against three rivals.
HubSpot l'emporte sur : faster onboarding, a free tier that real teams can use, and marketing tools included rather than bolted on.
Salesforce l'emporte sur : deeper customisation for developers, stronger fit for very large sales organisations, and a wider partner network for custom builds.
HubSpot vs Pipedrive
HubSpot l'emporte sur : the free plan, campaign tools, and a service side that Pipedrive does not match.
Pipedrive l'emporte sur : a tighter deal-first layout, lower cost at mid tiers, and less setup before a rep can sell.
HubSpot vs ActiveCampaign
HubSpot l'emporte sur : a proper CRM under the campaigns, reporting depth, and free training that shortens onboarding.
ActiveCampaign remporte la victoire sur : cheaper email sending at volume, finer automation branching, and a lower price for teams that only send email.
Comparaison de Capsule CRM
Capsule sits in a crowded field. Here is how it holds up against other CRMs.
Capsule gagne sur : a far shorter setup, project boards for delivery work, and a screen that does not overwhelm new staff.
Zoho CRM l'emporte sur : a cheaper entry tier, all the features of a wider office suite, and heavier customisation for odd workflows.
Capsule gagne sur : post-sale project boards, a genuine free tier, and simpler task templates for onboarding.
Pipedrive l'emporte sur : richer sales forecasting, a bigger app marketplace, and stronger activity reporting for managers.
Capsule CRM vs Freshsales
Capsule gagne sur : clearer pricing, lighter day-to-day use, and delivery boards tied to won deals.
Freshsales remporte des victoires sur : built-in phone and chat, AI lead scoring, and a free tier with more seats.
Foire aux questions
À quoi sert le CRM HubSpot ?
It suits growing companies that want contact management, email, and campaigns in one place. The free tier fits startups. Paid hubs fit teams running inbound work at scale.
HubSpot CRM est-il vraiment gratuit ?
Yes. The free tools carry unlimited users and up to one million contacts with no time limit. Live support, extra pipelines, and campaign features need a paid upgrade.
Combien coûte Capsule CRM ?
The free tier covers 250 contacts and two users. Starter runs $18 per user monthly and Growth runs $36. Annual billing cuts up to 15% off.
À quoi sert le CRM Capsule ?
Small teams that need a tidy sales pipeline without heavy setup. Its project boards suit agencies and consultancies that deliver work after each deal closes.
Existe-t-il un meilleur CRM que HubSpot ?
For simplicity and flat pricing, Capsule beats it. For deep customisation, Salesforce does. For an all-in-one platform on a startup budget, few rivals come close.
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