HubSpot vs Capsule CRM : Quel est le meilleur en 2025 ?

par | Dernière mise à jour Oct 13, 2025

Gagnant
Hubspot
4.5
  • Commercialisation
  • Contenu
  • L'automatisation
  • Commerce
  • Reporting
  • Plan gratuit disponible
  • Le forfait payant commence à 15 $
Finaliste
capsule
3.0
  • Gestion des contacts
  • Pipeline de vente
  • Assistant de contenu IA
  • Marketing par e-mail
  • Analyse des ventes
  • Essai gratuit disponible
  • Paid Plan Starts at $18
HubSpot vs Capsule CRM

You’re stuck trying to figure out if HubSpot or Capsule CRM is the better choice for your business in 2025.

There are so many features and options that it’s easy to get lost.

You don’t want to waste time or money on the wrong system.

We’re going to break down the key differences between HubSpot vs Capsule CRM in a simple way. 

Aperçu

We’ve spent hands-on time exploring both HubSpot and Capsule CRM.

Our team directly tested their features, ran simulated sales scenarios, and analyzed user feedback to bring you a practical comparison.

This ensures that our insights are grounded in real-world use.

Hubspot
4.5sur 5

Ready to grow your business with a powerful all-in-one platform? Get started with HubSpot’s tools today.

Tarifs : Il existe un plan gratuit. Le plan premium commence à $15/mois.

Caractéristiques principales :

  • CRM
  • Automatisation du marketing
  • Analyses et rapports
Capsules CTA
3sur 5

Based on our data, Capsule CRM is the budget-friendly choice. Focused on simplicity and savings.

Tarifs : It has a free trial. Paid plan starts at $18/month

Caractéristiques principales :

  • Gestion des contacts
  • Gestion du pipeline de vente
  • Project Boards

Qu'est-ce que HubSpot ?

HubSpot. It’s a big name. Think of it as an all-in-one sales and marketing tool.

Il vous aide à gérer les clients.

Plus, it enables you to run marketing campaigns. It’s pretty powerful.

Découvrez également nos alternatives préférées à Hubspot...

Qu'est-ce que Hubspot

Notre avis

Hubspot

HubSpot est une plateforme puissante offrant de nombreuses fonctionnalités, mais il est important de prendre en compte votre budget et vos besoins avant de vous engager. C'est un excellent choix pour les entreprises qui recherchent une solution complète et sont prêtes à investir.

Principaux avantages

  • CRM gratuit : Commencez avec un forfait gratuit avec des fonctionnalités CRM de base.
  • Plateforme tout-en-un : Accédez à une suite d’outils de marketing, de vente et de service.
  • Communauté et ressources étendues : Bénéficiez d'une richesse de connaissances et d'accompagnement.
  • Objectifs du marketing entrant : Attirez et engagez des prospects avec du contenu précieux.

Tarifs

  • Outils gratuits:Gratuit jusqu'à deux utilisateurs.
  • Plateforme de démarrage du pôle marketing: 15 $/siège/mois.
  • Plateforme client de démarrage: 15 $/siège/mois.
  • Marketing Hub Professionnel + trois sièges: 800 $/mois, sièges supplémentaires à 45 $/mois.
Tarifs HubSpot

Avantages

  • Fonctionnalités et outils complets.
  • Option CRM gratuite.
  • Forte réputation et reconnaissance de la marque.
  • Idéal pour le marketing entrant.

Inconvénients

  • Cela peut être coûteux pour les petites entreprises.
  • Il peut être complexe à apprendre et à utiliser.
  • Certaines fonctionnalités sont limitées aux forfaits inférieurs.

Qu'est-ce que Capsule CRM ?

Capsule CRM is simpler. Think of it as a contact manager.

It helps you track sales.

It keeps your customer info organized. It’s meant to be easy.

Découvrez également nos favoris Alternatives aux capsules

Page d'accueil de la capsule

Notre avis

Capsules CTA

It’s great for its simplicity and ease of use, especially for small businesses just starting with a CRM. It helps you manage contacts and sales effectively without being overwhelming.

Principaux avantages

  • Gestion simple des contacts.
  • Suivi facile du pipeline de vente.
  • S'intègre à de nombreuses applications.
  • Champs personnalisables disponibles.
  • Application mobile pour un accès en déplacement.

Tarifs

  • Démarreur: 18 $/utilisateur/mois.
  • Croissance: 36 $/utilisateur/mois.
  • Avancé: 54 $/utilisateur/mois.
  • Ultime: 72 $/utilisateur/mois.
Tarifs de Capsule CRM

Avantages

  • Intégrations transparentes
  • Gestion centralisée des contacts
  • Excellente gestion des contacts.
  • Outils efficaces de pipeline de vente.
  • S'intègre aux applications populaires.

Inconvénients

  • Limited customization options.
  • Les rapports pourraient être plus solides.
  • Pas de support téléphonique intégré.
  • Le plan gratuit est très limité.

Comparaison des fonctionnalités

This comparison evaluates HubSpot, the comprehensive platform known for scaling sales and marketing teams through its marketing hub and sales hub.

Capsule CRM, a lightweight, highly focused crm solution popular among petites entreprises for its ease of use and robust contact management system.

This analysis will clarify which crm tools solution is better for enterprise growth versus streamlined contact and sales pipeline management.

1. Core Platform Focus and System Architecture

  • HubSpot: Built as a vast, modular crm tools ecosystem. It starts with the hubspot crm and expands into specialized hubs (sales hub, marketing hub, service hub), focusing on customer relationship management and growth through inbound marketing.
  • Capsule CRM: Built as a focused crm solution designed for simplicity. Its primary strength lies in its robust contact management system and pipeline visibility for small teams.

2. Pricing and Free Access

  • HubSpot: Offers a robust hubspot’s free crm tier that is permanently functional for small teams and new users. Paid tiers scale based on the features needed, making it flexible for growing sales teams.
  • Capsule CRM: Offers a generous free version for up to two users and limited customer données storage. The paid capsule crm cost is structured simply, focusing on per-user pricing that appeals to small businesses.

3. Gestion du pipeline de vente

  • HubSpot: The sales hub provides visual sales pipeline management, automation, and deal tracking that scales with the complexity of sales and marketing teams. It supports sophisticated forecasting and rapports.
  • Capsule CRM: Provides easy-to-use sales pipelines that are visually appealing and simple to manage. The capsule crm review often praises its simplicity in moving deals through the sales process and tracking sales cycle stages.

4. Marketing Automation and Campaigns

  • HubSpot: Marketing teams rely on the hubspot marketing hub for deep inbound marketing, content creation, and sophisticated marketing campaigns. It is ideal for large-scale email marketing and nurturing.
  • Capsule CRM: Does not have native, deep marketing automation. It relies on third-party integrations for advanced email marketing, focusing instead on providing a strong central repository for all customer data.

5. Contact Management and Data Structure

  • HubSpot: Offers comprehensive contact management that tracks every customer interaction across email, website, and service tickets. It provides a full 360-degree view of customer relationships.
  • Capsule CRM: Its core is a robust contact management system, allowing users to tag, categorize, and link contacts to specific sales pipelines. The capsule crm review highlights its strength in organizing records.

6. Project Management and Support

  • HubSpot: The service hub provides tools for customer service and ticketing. Project management features are limited to sales tasks and often require integration.
  • Capsule CRM: Includes basic project management features for tracking tasks related to deals and contacts, making it a viable crm solution for many service-oriented small businesses.
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7. Customization and Extensibility

  • HubSpot: Highly flexible, allowing users to create custom fields and objects and adapt the crm platform to complex sales processes and team structures. This is a major factor in hubspot crm reviews.
  • Capsule CRM: Provides customization for fields and lists but offers less overall flexibility and customization of the user interface compared to HubSpot. It focuses on maintaining simplicity.

8. Ecosystem Integration and Third-Party Tools

  • HubSpot: Integrates seamlessly with the full suite of other zoho crm competitors and thousands of apps. It operates as a powerful hub for all crm tools and marketing efforts.
  • Capsule CRM: Integrates well with popular external apps like Google Workspace and comptabilité software, providing necessary extensions without the massive ecosystem of HubSpot.

9. Feature Depth and Overall Value

  • HubSpot: Offers superior depth in sales, marketing, and service, making it the better long-term choice for scaling sales teams focused on inbound marketing. The hubspot crm reviews consistently praise its value for growing businesses.
  • Capsule CRM: Offers a strong core crm solution that is easy to adopt, making the capsule crm cost justifiable for small businesses and new users who prioritize simplicity and a robust contact management system.

What to Look for in a CRM Software?

  • Essai gratuit : Test before committing. See if the interface and key features, like pipeline management, fit your workflow.
  • Migration des données : Check how easily you can import data from existing tools or Excel sheets.
  • Customization: Ensure the crm solutions can be tailored to your specific entreprise processus.
  • Accès mobile : Verify if the crm system offers a mobile app for on-the-go access.
  • Support & Training: Evaluate the quality of customer support and available training resources in multiple sales pipelines.
  • Sécurité Conformité : Confirm the provider’s security certifications and compliance with industry standards.
  • Automation: How much of day-to-day tasks can be automated for sales team?

Verdict final

So, which one wins?

If you’re a bigger team or need strong marketing tools, HubSpot is your pick.

It does a lot. Capsule CRM is great for smaller teams or businesses looking for simple contact management. 

It’s easy to use. Both offer good features.

But, from hubspot crm review, for seamless integration and powerful marketing, we lean towards HubSpot.

We’ve tested both. We’ve seen how they work.

We want to help you pick the right CRM. That’s why we broke it down for you.

Plus de Hubspot

Voici une brève comparaison entre Hubspot et ces solutions logicielles :

  • HubSpot vs GoHighLevel: Hubspot is an all-in-one platform for agencies, with strong marketing automation and white-labeling options.
  • Hubspot vs Pipedrive: It is a sales-focused CRM known for its visual sales pipeline management and intuitive interface, which makes it ideal for tracking deals. Hubspot provides a more comprehensive, all-in-one platform that encompasses sales, marketing, and customer service.
  • Hubspot vs Keap: It (formerly Infusionsoft) specializes in CRM and marketing automation, particularly for small businesses looking to streamline sales processes. Hubspot offers a wider range of marketing, sales, and service features.
  • Hubspot vs ActiveCampaign: It excels in email marketing and marketing automation, with advanced segmentation and conditional logic. However, Hubspot provides a more extensive all-in-one platform that encompasses lead generation.
  • Hubspot vs Clickfunnels: It is dedicated to creating high-converting sales funnels, focusing on landing pages and sales processes. Hubspot, on the other hand, is a broader marketing and sales automation platform.
  • Hubspot vs Folk: It is a simpler CRM solution that excels in straightforward contact management and organization. It is suitable for small teams that prioritize ease of use.
  • Hubspot vs Instantly: It specializes in cold email outreach and lead generation automation. Hubspot provides a much broader suite of tools, including a full CRM, comprehensive email marketing with advanced design capabilities.
  • Hubspot vs ClickUp: It is primarily a project management tool with extensive customization and collaboration features. It allows users to manage tasks, documents, and goals. While it offers some CRM functionalities through custom fields.
  • Hubspot vs Monday CRM: It.com is a work operating system focused on project management, collaboration, and workflow automation. In contrast,
  • Hubspot vs Capsule CRM: It is a simpler, user-friendly contact manager and sales tracker, ideal for small businesses needing organized customer information and clear pipeline views.
  • Hubspot vs Insightly: It combines CRM with strong project management features, making it versatile for businesses requiring both.
  • Hubspot vs Freshsales CRM: It is a sales-focused CRM emphasizing AI-powered lead scoring and sales automation for efficient deal management. Hubspot provides a more extensive all-in-one platform with robust marketing automation features integrated alongside sales and service tools.
  • Hubspot vs Salesforce: It is a powerful, highly customizable enterprise-grade CRM with robust reporting and forecasting capabilities, ideal for large organizations with complex needs.
  • Hubspot vs Zendesk: It is a specialized customer service and support platform, excelling in omnichannel support, ticketing, and advanced AI capabilities for issue resolution.

Plus de Capsule CRM

Voici une brève comparaison de Capsule CRM avec ces solutions logicielles :

  • Capsule CRM vs Pipedrive: Capsule CRM offre une solution simple pour la gestion des contacts et des ventes, tandis que Pipedrive est un outil de gestion visuelle du pipeline de vente.
  • Paperpal 透過改進文法、清晰度和風格,為學術寫作提供寶貴的支援。它可以幫助您完善學術文本,確保其符合教育標準。: Capsule is easy to use. It helps you manage your contacts and sales process. It is great for keeping things simple and organized. GoHighLevel is a much bigger tool. It has many tools for marketing and sales.
  • Capsule CRM vs Keap: Capsule CRM se concentre sur la simplicité et le prix pour le suivi des contacts et des ventes ; Keap offre des fonctions étendues d'automatisation du marketing et des ventes, souvent à un prix plus élevé.
  • Capsule CRM vs ActiveCampaign: Capsule CRM offre une gestion solide des contacts et des pipelines, tandis qu'ActiveCampaign offre une automatisation marketing puissante, des campagnes par e-mail et une segmentation avancée.
  • Capsule CRM vs Hubspot: Capsule CRM est un CRM convivial et abordable pour la gestion des interactions avec les clients ; HubSpot propose une vaste gamme d'outils de marketing, de vente et de service, avec des options gratuites et des options payantes évolutives.
  • Capsule CRM vs Clickfunnels: Capsule CRM is a tool for managing customer relationships; ClickFunnels specializes in building sales funnels and optimizing conversion processes.
  • Capsule CRM vs Folk: Capsule CRM est une solution simple de gestion des contacts, tandis que Folk met l'accent sur l'organisation collaborative des contacts et leur enrichissement par des fonctionnalités modernes.
  • Capsule CRM vs Instantly: Capsule CRM se concentre sur la gestion des contacts généraux et des ventes ; Instantly est conçu pour l'envoi automatisé d'e-mails froids et l'engagement commercial.
  • Capsule CRM vs Clickup: Capsule CRM est une solution de gestion de la relation client dédiée, tandis que ClickUp est une plateforme de gestion du travail polyvalente qui comprend des fonctionnalités de gestion de la relation client ainsi que de gestion des projets et des tâches.
  • Capsule CRM vs Monday CRM: Capsule CRM offre une gestion simple des contacts et du pipeline de vente ; Monday CRM offre des flux de travail visuels hautement personnalisables et des fonctions étendues de collaboration d'équipe.
  • Capsule CRM vs Insightly: Capsule CRM met l'accent sur la facilité d'utilisation et le suivi des contacts, tandis qu'Insightly propose un CRM plus complet avec des fonctions avancées de gestion de projets.
  • Capsule CRM vs Freshsales CRM: Capsule CRM privilégie la simplicité dans la gestion des ventes et des contacts, tandis que Freshsales CRM offre une plateforme de vente plus robuste avec des informations alimentées par l'IA et des analyses avancées.
  • Capsule CRM vs Salesforce: Capsule CRM est idéal pour les petites et moyennes entreprises à la recherche d'un CRM simple et abordable ; Salesforce est un CRM d'entreprise doté d'une personnalisation et d'une évolutivité étendues pour les grandes organisations.
  • Capsule CRM vs Zendesk: Capsule CRM se concentre sur les ventes et la gestion de la relation client, tandis que Zendesk est principalement une plateforme de service client qui excelle dans les solutions de billetterie et d'assistance.

Questions fréquemment posées

Quel est le meilleur CRM pour les petites entreprises ?

Capsule CRM est souvent considérée comme la meilleur CRM for small businesses due to its simplicity and affordability. It provides essential CRM features without overwhelming users. However, HubSpot’s free plan can also be a good starting point.

How does HubSpot’s pricing compare per user?

HubSpot’s pricing scales with its features. While a free plan exists, paid plans, especially higher tiers, can become expensive per user. It’s crucial to evaluate your team’s needs against the cost.

Quelles sont les principales caractéristiques du CRM à prendre en compte ?

Essential CRM features include contact management, sales pipeline tracking, reporting, and integration capabilities. The best choice depends on your business’s specific needs and priorities.

Is Capsule CRM suitable for larger teams?

While Capsule CRM excels for small to medium-sized teams, its scalability might be limited for larger enterprises. HubSpot, with its robust features, is generally more suitable for larger teams.

Can I try HubSpot or Capsule CRM for free?

Yes, both HubSpot and Capsule CRM offer free plans or trials. This allows you to test their CRM features and determine which platform best fits your business workflow.

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