⚡ Verdict rapide :
- Tarification : Folk starts at $17.5/member/month. Thryv starts at $244/month in our pricing data.
- Idéal pour : Folk suits small teams doing contact management and outreach. Thryv suits local service businesses that need booking, invoices and listings.
- Différence principale : Folk is a focused CRM. Thryv bundles CRM features with a website builder, payments and reputation tools.
- Notre choix : Folk, rated 4.0 against Thryv at 2.6, because it costs far less and is incredibly easy to learn.
These two products both call themselves customer relationship management software.
They are built for very different people.
Folk is a light CRM for people who want real relationships, not data entry.
Thryv is an all-in-one platform for small businesses that book jobs and send invoices.
The price gap between them is the first thing you will notice.
Aperçu
This Folk vs Thryv comparison covers pricing, crm features, ease of use and support.
We reviewed documentation, pricing pages and user reviews for both tools.
Nos rédacteurs ont également passé du temps à manipuler chaque plante.
Ces observations figurent dans les sections « Ce que notre équipe a remarqué » ci-dessous.
By the end you will know which tool fits your entreprise.
Qu'est-ce que le folk ?
Folk is a customer relationship management app for people who hate heavy CRM software.
It helps you organize contacts, track deals and close winning deals.
The interface looks like a shared spreadsheet, so most people learn it in minutes.
Folk CRM is built for multiple use cases beyond sales.
Fundraising, events, hiring and partnerships all work inside the same tool.
That flexibility is why an agency or a solo founder can both use it.
Watch the walkthrough below to see how the contact views work.
🏆 Winner: Folk
A simple CRM for contact management and outreach. Sync Gmail, add contacts from LinkedIn, and set reminders in seconds.
Tarification traditionnelle
Folk charges per member. Here are the pricing details.
| Plan | Prix | Idéal pour |
|---|---|---|
| Standard | 17,50 $/membre/mois | Utilisateurs individuels et petites équipes |
| Prime | 35 $/membre/mois | Teams that need email automation |
| Coutume | 70 $/membre/mois | Équipes plus importantes avec des besoins spécifiques |
Pricing verified August 2026.
Essai gratuit : Yes. Folk offers a 14-day free trial so you can test it before you purchase.
Garantie de remboursement : Folk does not publish a refund window. The free trial is your safety net.
📌 Note: Pricing is per member, so a three-person team on Standard pays roughly $52.50 each month.
⚠️ Pricing conflict flagged: Some research sources list Folk at $20 and $40 per user per month. Our CSV pricing data shows $17.5, $35 and $70 per member. We report the CSV figures above. Check the Folk site for the current rate in your currency.
Principaux avantages du folk
Voici ce qui rend Folk digne d'intérêt :
- Fast contact management: Groups let you sort contacts by project or campaign. You never drown in one giant list.
- Champs magiques : This custom field type uses AI to fill in missing details on companies and people.
- Extension Chrome : Add contacts from LinkedIn while you search for prospects. No copy and paste needed.
- Gmail and Outlook sync: Folk pulls in contacts and email history automatically. Your inbox becomes the source of truth.
- Mail merge outreach: Send personalised bulk email with shared templates. The whole team can create and reuse them.
- Self-serve signup: You can try every feature without a sales call. No demo booking required.
Ce que notre équipe a remarqué
Notre écrivain signed up for Folk and spent several days moving a live contact list into it. Here is what stood out from that hands-on time:
The short clip below shows the same workflow in the app.
Avantages et inconvénients de la musique folk
✅ Avantages
- Easy enough to learn without any CRM experience
- Works for multiple use cases, not just sales
- Chrome extension adds contacts straight from LinkedIn
- Magic Fields clean and enrich contact data automatically
- Costs far less per seat than most all-in-one platforms
❌ Inconvénients
- No advanced reporting views for detailed analytics
- Aucun suivi automatique des réunions ou des appels téléphoniques
- Outreach functionality is mostly email, with few other channels
- Importing emails and contact data can be fiddly
Qu'est-ce que Thryv ?
Thryv is an all-in-one platform for small businesses that serve local customers.
Thryv Holdings, Inc. is a publicly traded SaaS company based in Dallas, Texas.
It began as a group of Yellow Pages companies and now sells software.
The company reported $1.3 billion in revenue over twelve months in June 2020.
Thryv supports more than 50,000 local businesses in the US, Canada and Australie.
It operates in 48 states and employs more than 2,400 employees.
The product splits into Thryv Entreprise Center and Thryv Command Center.
The video below walks through the main dashboard.
Runner Up: Thryv
Thryv software bundles CRM, booking, invoices and a website builder. Built for service businesses that want to stay organized and get paid faster.
Tarification de Thryv
Thryv sells packages rather than simple seats. Here are the pricing details we hold on file.
| Plan | Prix | Idéal pour |
|---|---|---|
| Centre de marketing | 255 $/mois | Listings, reviews and campaigns |
| Gardez | 299 $/mois | Bundled sales and marketing package |
Pricing verified August 2026.
Essai gratuit : Thryv offers a free plan with limited features. Full packages are quoted by a sales rep.
Garantie de remboursement : None published. Ask about contract length before you sign anything.
📌 Note: Thryv packages carry a one time onboarding fee of $250. Budget for that on top of the monthly rate.
⚠️ Pricing conflict flagged: Our CSV pricing data lists the two packages above. Public sources quote an entry point near $20.00 per user per month plus a free plan. Quotes also change by location and bundle, so confirm your rate with Thryv before you pay.
Principaux avantages de Thryv
Here is what a petite entreprise gets for that price:
- Online booking: Clients book appointments 24/7. Thryv reports a 61% rise in bookings for typical users.
- Annonces locales améliorées : Your business information syncs across 50+ listing sites, including Google and Yahoo.
- Command Center inbox: Email, SMS, social and web chat land in one unified inbox.
- Portail client : Client portal estimates, invoices and signed documents sit in one secure place.
- ThryvPay : A payment processor built for service-based firms, so you get paid faster.
- Créateur de site web : Create a professional website without hiring a developer. Mobile layouts are included.
- Gain de temps : Thryv says owners save an average of 20 hours per week on admin work.
Ce que notre équipe a remarqué
Our writer set up a Thryv account and worked through booking, invoicing and the listings tools. Here is what stood out:
Avantages et inconvénients de Thryv
✅ Avantages
- Replaces several tools with one platform
- 24/7 support included with paid packages
- Strong local listings and review management
- Payments, invoices and scheduling in one app
❌ Inconvénients
- Costs many times more than a focused CRM
- Extra $250 onboarding fee before you start
- Pricing is quote-based, so comparing plans takes work
- Contract terms deserve a careful read
Comparaison des fonctionnalités
Both products carry the CRM label, but the feature lists barely overlap. We compared ten areas that decide most purchase decisions.
| Fonctionnalité | Populaire | Thryv |
|---|---|---|
| Prix initial | 17,50 $/membre/mois | 244 $/mois |
| Plan gratuit | ❌ (essai de 14 jours) | ✅ (limité) |
| Sales Pipeline Views | ✅ | ✅ |
| Extension Chrome | ✅ | ❌ |
| Automatisation des e-mails | ✅ | ✅ |
| SMS Marketing Messages | ❌ | ✅ |
| Créateur de sites web | ❌ | ✅ |
| Invoices and Payments | ❌ | ✅ |
| Rapports avancés | ❌ | ✅ |
| Idéal pour | Contact management and outreach | entreprises de services locaux |
1. Suivi du pipeline des ventes et des transactions
Populaire: The sales pipeline uses a visual Kanban board. You drag a deal between stages and the record updates immédiatement. It is enough structure to close winning deals without slowing you down.
Thryv : Deal tracking sits inside a wider workflow that covers jobs and appointments. Campaign analytics let you measure which channels generate the most leads. The trade-off is more setup before the data means anything.
2. Contact Management and Lead Generation
Populaire: Contact management is the core job here. You organize contacts into groups, so a fundraising list never mixes with a hiring list. Duplicate records for the same person get merged during import.
Thryv : Market Builder focuses on generating new leads rather than tidy contact lists. It builds target audiences from your customer data. Existing customer interactions feed back into those audiences.
3. Company Records and Team Collaboration
Populaire: Company management links every contact to the right organisation. Your team shares one view, so nobody keeps a private spreadsheet. Magic Fields fill in missing company details for you.
Thryv : TeamChat keeps internal messages beside client records. Staff can respond to a customer and flag a colleague in the same place. That helps teams with field workers and front-desk staff.
4. Email Automation and Outreach
Populaire: Email funnels handle personalised bulk sends through collaborative mail merge. Shared templates keep the whole team on message. Email automation here is deliberately simple, which is a limit for heavy sequences.
Thryv : Trigger-based campaigns send email and SMS marketing messages after a booking or a missed appointment. The AI Response Tool drafts replies to reviews in seconds. Reach across channels is wider than Folk’s.
5. Social Selling and Social Media
Populaire: Social selling means capturing people you meet on LinkedIn and keeping the thread warm. Folk stores the profile, the notes and your next step together. There is no post scheduling.
Thryv : Réseaux sociaux management covers scheduling and publishing across accounts. You can plan posts around promotions and events. For a local shop, that saves juggling other tools.
6. Partnerships and Online Reputation
Populaire: The partnership manager tracks introductions, investors and long-term relationships. You set reminders so a warm contact does not go cold. This is where Folk beats a plain sales tool.
Thryv : Online reputation management collects reviews from across the web and prompts happy customers to leave more. You can respond from one screen. For a business that lives on local reviews, this matters more than pipeline design.
7. Browser Extension and Search Visibility
Populaire: The Chrome extension lets you add contacts from LinkedIn in one click. It pulls the role, the company and the profile link. This is the feature our writer reached for most.
Thryv : SEO services aim at getting your location found in local search. That work happens off-platform with Thryv’s team. It is a service line, not a feature you switch on yourself.
⚠️ Avertissement: Folk has no automatic logging of meetings or phone calls. If your team needs call activity captured without manual entry, neither the extension nor Magic Fields will fix that.
8. Rapports et analyses
Populaire: Pipeline management gives you stage counts and simple filters. Folk lacks advanced reporting views, which limits it for anyone who needs deep analytics. Larger sales teams usually outgrow this quickly.
Thryv : Website analytics show traffic, sources and conversions beside your campaign data. You can tie a booking back to the page that produced it. This is the clearest technology advantage Thryv holds.
9. Client Management, Invoices and Payments
Populaire: Client management covers notes, next steps and shared context on every account. There is no billing at all. You will still need separate software to send invoices.
Thryv : Billing and invoicing include digital document signing and ThryvPay checkout. Clients pay from the portal, which is how firms get paid faster. That ability alone justifies the platform for some owners.
10. Tarification et coût
Here are both price lists side by side, straight from our data file.
| Étage | Populaire | Thryv |
|---|---|---|
| Entrée | Standard: $17.5/member/month | Centre de marketing : 244 $/mois |
| Milieu | Premium: $35/member/month | Keap : 299 $/mois |
| Haut | Custom: $70/member/month | Quote only |
| Setup fee | Aucun | Frais d'inscription uniques de 250 $ |
Populaire: A two-person team on Standard pays $35 a month in total. Even the Custom tier at $70 per member stays under most bundled platforms. You pay for contact management and nothing else.
Thryv : The monthly rate replaces a website host, a booking app, an invoicing tool and a review service. Judge it against that combined bill, not against a CRM seat. If you only want a CRM, the maths does not work.
Différents scénarios
| Si vous avez besoin | Choisir | Pourquoi |
|---|---|---|
| Un budget serré | Populaire | Starts near 7% of Thryv’s rate |
| Gestion simple des contacts | Populaire | Incroyablement facile à apprendre |
| Client booking and invoices | Thryv | Payments and portal built in |
| Annonces et avis locaux | Thryv | Syncs 50+ listing sites |
| Prospection sur LinkedIn | Populaire | Chrome extension adds contacts |
| Fundraising or events | Populaire | Handles multiple use cases |
💰 Votre budget
Folk is the cheaper entry by a wide margin. Thryv only makes sense if it replaces several paid services at once.
🔌 Votre pile technologique
Folk plugs into Gmail, Outlook and your browser. Thryv wants to be the stack, which means moving your website and invoices across.
📝 Your Daily Workflow
If your day is email and introductions, Folk fits. If your day is appointments, quotes and payments, Thryv fits.
🎓 Votre niveau d'expérience
Folk suits anyone who has never used a CRM before. Thryv has more moving parts and expects onboarding help.
🆓 Essais et démos gratuits
Folk gives you 14 days to explore on your own, with no sales rep in the way. Thryv offers a free plan and a guided demo.
🛟 Options d'assistance
Thryv provides 24/7 support with paid packages and a human on the phone. Folk leans on documentation and email support.
Guide de changement
Already paying for one of them? Here is what changes if you move.
🔄 Switching from Folk to Thryv?
✅ Ce que vous y gagnerez :
- Invoices, estimates and card payments in the same app
- Amélioration des annonces locales et de la gestion des avis
- Appointment booking and a website builder
❌ Ce que vous perdrez :
- Le prix par membre est bas
- Magic Fields and the LinkedIn Chrome extension
- The spreadsheet-style simplicity
📋 Comment changer :
- Export your groups and contacts from Folk as CSV
- Book a Thryv demo and confirm the quote and contract
- Import contacts during onboarding, then connect your calendar
🔄 Switching from Thryv to Folk?
✅ Ce que vous y gagnerez :
- Une facture mensuelle bien moins élevée
- A tool your team can learn in an afternoon
- Faster ways to add contacts and set reminders
❌ Ce que vous perdrez :
- Invoicing, payments and the client portal
- Listings sync, SEO services and review tools
- Assistance téléphonique 24h/24 et 7j/7
📋 Comment changer :
- Export customers and companies from Thryv
- Start the Folk trial and connect Gmail to sync history
- Line up replacements for booking, invoices and your website
Ce que notre analyse n'a pas couvert
This comparison focused on solo users and small teams. We did not test Thryv’s SEO service results over months, and we did not measure email deliverability for either product. Multi-location franchises and regulated industries have needs we did not review. Pricing and contract terms change by market, so your quote may differ from the figures on this page.
Verdict final
| Catégorie | Gagnant |
|---|---|
| 💰 Tarification | Populaire |
| 🚀 Contact Management | Populaire |
| 👶 Facilité d'utilisation | Populaire |
| 📣 Marketing Reach | Thryv |
| 🧾 Invoices and Payments | Thryv |
| 📊 Signalement | Thryv |
| 🔌 Intégrations | Populaire |
| 🏆 Vainqueur toutes catégories | Populaire |
🏆 WINNER: FOLK
Folk wins 4 out of 7 categories and holds a 4.0 rating against 2.6.
Idéal pour : contact management, partnerships and fundraising, small teams that want real relationships
Folk and Thryv are not really rivals. Folk is a CRM that helps you build genuine connections and remember the next step. Thryv is a business operating system for a local shop or a service firm.
Thryv is a fair choice if you want booking, invoices, listings and a website in one place. That bundle is worth the money for a plumber or a salon owner. It is poor value if you only wanted somewhere to keep contacts.
For most readers comparing these two, Folk is the better buy. It costs a fraction of the price and does the CRM job well.
Comparaison de plus de folk
Here is how Folk lines up against other tools in the same category:
Folk vs Pipedrive
Folk gagne sur : gentler setup, per-member pricing that starts lower, use beyond sales such as events and hiring
Pipedrive l'emporte sur : deeper deal forecasting, call logging, a longer list of native integrations
Folk gagne sur : flat learning curve, no upsell path into expensive hubs, faster contact imports for a small list
HubSpot l'emporte sur : a genuinely free starter tier, marketing automation depth, dashboards your board will accept
Folk gagne sur : purpose-built contact views, email sync out of the box, less configuration before day one
Lundi, CRM remporte la victoire sur : custom automations, project boards beside the pipeline, permissions for bigger teams
Comparaison de Thryv
Thryv competes with other all-in-one platforms rather than with light CRMs.
Thryv contre GoHighLevel
Thryv gagne sur : hands-on onboarding, listings and reputation coverage, 24/7 support for non-technical owners
GoHighLevel gagne sur : agency reselling and white labelling, funnel building, transparent published pricing
Thryv gagne sur : local listings sync, website builder included, booking tools aimed at trades and clinics
Keap gagne sur : sales automation logic, quote-to-invoice pipelines, a larger app marketplace
Thryv contre ActiveCampaign
Thryv gagne sur : payments and scheduling built in, review management, one bill for the whole operation
ActiveCampaign remporte la victoire sur : email deliverability tooling, branching automation, cheaper entry for marketing-only needs
Foire aux questions
Qu'est-ce que Folk CRM ?
Folk CRM is a light customer relationship management app. It keeps contacts, companies and deals in one shared view. Teams use it for sales, hiring, events and fundraising.
Folk est-il un bon logiciel CRM ?
Yes, for individuals and small teams that value simplicity. It is weaker for large sales teams because reporting is basic and calls are not logged automatically.
Combien coûte Folk ?
Our pricing data shows Standard at $17.5 per member each month, Premium at $35 and Custom at $70. A 14-day trial lets you check before paying.
À quoi sert Thryv ?
Thryv helps small businesses reach more customers, stay organized and get paid faster. It handles booking, invoices, listings, reviews and a website from one dashboard.
Thryv est-il un CRM ?
Yes, and more. Thryv includes customer relationship management alongside marketing, payments and scheduling. Buyers who only want contact records usually find it larger than they need.
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