⚡ Quick Verdict:
- Tarification : HubSpot starts free, then $15/seat/month. Creatio CRM starts at $25/user/month.
- Idéal pour : HubSpot fits sales and marketing teams. Creatio CRM fits workflow automation at larger firms.
- Différence principale : HubSpot leads with a free CRM. Creatio CRM leads with a no-code platform.
- Our pick: HubSpot for most users. It is easier to start and costs nothing to test.
HubSpot and Creatio CRM both promise to organize your customer relationships.
But they were built for two different kinds of buyers.
HubSpot starts with a free CRM that sales and marketing teams love.
Creatio CRM starts with a no-code platform built to automate workflows.
One is the easy on-ramp. The other is the heavy-duty engine.
This comparison shows which CRM software fits your entreprise meilleur.
Aperçu
This HubSpot vs Creatio CRM comparison covers pricing, core features, and ease of use.
We also break down who each CRM platform works best for.
Our sources include published specs, documentation, and G2 reviews.
Our writers also spent hands-on time inside each tool.
Those notes appear in the “What Our Team Noticed” sections below.
Qu'est-ce que HubSpot ?
HubSpot is a customer relationship management platform for growing teams.
It helps sales and marketing teams manage contacts and track deals in real time.
The platform groups its tools into connected hubs.
You get a Marketing Hub, a Sales Hub, and a Service Hub.
These hubs unify your marketing, sales, and customer success work in one place.
Most people start with HubSpot’s free CRM and grow from there.
HubSpot
HubSpot is one of the best free CRM tools for petite entreprise. It pairs contact management with email marketing and a clean sales pipeline.
Tarification HubSpot
Here is what HubSpot costs in 2026. Let’s break it down.
| Plan | Prix | Idéal pour |
|---|---|---|
| Outils gratuits | 0 $/mois | Startups testing free CRM features |
| Plateforme de démarrage du centre marketing | 15 $/siège/mois | petites équipes marketing |
| Plateforme client Starter | 15 $/siège/mois | Sales and marketing in one bundle |
| Centre de marketing professionnel | 800 $/place/mois | Scaling marketing with automation |
Pricing verified June 2026.
Essai gratuit : The free plan never expires and needs no credit card. Paid tiers offer demos.
Garantie de remboursement : HubSpot bills annually on most paid plans, so review the terms before you commit.
📌 Note: The Starter plan includes 1,000 marketing contacts. Each additional thousand contacts costs about $50.
⚠️ Avertissement: HubSpot’s published Professional and Enterprise tiers can run near $1,080 and $4,000 per month. Those figures differ from the per-seat numbers above, so confirm pricing for your hub mix and contact count. Paid plans usually require an annual commitment.
Key Benefits of HubSpot
Here is what makes HubSpot worth considering:
- Free CRM Core: HubSpot’s free CRM supports up to one million contacts and unlimited users. That makes it a strong start for any small entreprise.
- Connected Hubs: The Marketing Hub, Sales Hub, and Service Hub share one contact record. Your sales team and marketing team work from the same data.
- Inbound Marketing Tools: Build landing pages, website pages, and email marketing campaigns. These marketing tools help you attract new customers.
- Universal Boîte de réception: A universal inbox brings email, live chat, and Facebook Messenger into one view. It even connects chatbots for faster replies.
- Plus de 500 intégrations : HubSpot connects to over 500 business apps, including Google Workspace, Microsoft 365, and Salesforce.
- Académie HubSpot : Free courses teach contact management, lead nurturing, and sales pipeline management. The learning curve gets shorter fast.
What Our Team Noticed
Notre écrivain signed up for HubSpot’s free CRM and spent several days inside the dashboard. Here is what stood out:
We also recorded a short walkthrough of the same workflow.
The visual dashboard gave a real-time view of the whole sales funnel. Most HubSpot CRM reviews echo what we saw: on review platforms, HubSpot’s CRM averages about 4.4 out of 5 stars, and the clean interface is a big reason why. For many sales teams it ranks as the best free CRM and a strong contender for the meilleur CRM overall, with email tracking and a connected customer experience that keeps marketing and sales aligned.
HubSpot Pros & Cons
✅ Avantages
- Free plan supports one million contacts and unlimited users
- User friendly interface with a guided setup for new users
- Connects with over 500 business apps and tools
- HubSpot Academy offers free training and certifications
❌ Inconvénients
- Paid plans get expensive fast as your business grows
- Free version has no live customer support
- Pricing gets complex when you mix and match hubs
Qu'est-ce que Creatio CRM ?
Creatio CRM is a no code platform that pairs CRM with workflow automation. As a low code platform too, it hands teams no code tools and visual builders so citizen developers ship apps fast.
It is built to automate workflows across sales, marketing, and service.
The platform runs on a native business process management engine.
This lets teams orchestrate customer journey steps from end to end.
Creatio gives users a maximum degree of freedom to customize.
Thousands of customers run millions of workflows daily in 100 countries.
Creatio products earn strong end-user reviews, and the cloud technology under the platform serves global names such as Société Générale Group. By communicating transparently about its roadmap and managing data in one place, Creatio helps teams lift efficiency, productivity, and revenue, giving every department access to the same services across the company.
Here is a short overview of how the platform works in practice.
Création CRM
Creatio CRM is a no-code platform to automate workflows and CRM. It suits teams that need deep customization and industry workflows.
Tarification de Creatio CRM
Here is what Creatio CRM costs in 2026. The plans are priced per user.
| Plan | Prix | Idéal pour |
|---|---|---|
| Croissance | 25 $/utilisateur/mois | Small teams starting with no-code CRM |
| Entreprise | 55 $/utilisateur/mois | Larger teams needing more workflows |
| Illimité | 85 $/utilisateur/mois | Complex operations and heavy automation |
Pricing verified June 2026.
Essai gratuit : Creatio offers a trial and product demos. There is no permanent free plan like HubSpot’s.
Garantie de remboursement : Terms vary by contract, so confirm refund rules with the Creatio team before signing.
📌 Note: Creatio claims a 37% lower total cost of ownership thanks to its flexible pricing and no-code architecture.
⚠️ Avertissement: Creatio has no permanent free version. Budget for setup time, since deeper customization adds complexity.
Principaux avantages de Creatio CRM
Here is what makes Creatio CRM worth a look:
- Outils sans code : Non-technical users and citizen developers can build applications with a drag-and-drop designer. No coding is required.
- Gestion des processus métier : A native BPM engine powers automation of complex workflows. This is a defining part of the platform.
- CRM Applications: Marketing Creatio, Sales Creatio, and Studio Creatio cover the full customer journey. They share one data model.
- Modules complémentaires du Marketplace : A marketplace of over 700 connectors and templates speeds up setup. You also get marketplace add ons for niche needs.
- Agents IA : Creatio AI handles account research, lead conversion, and ticket resolution. This helps accelerate sales processes.
- Flux de travail industriels : Creatio offers ready industry workflows for 20 verticals. Teams enjoy a maximum degree of freedom to adapt them.
What Our Team Noticed
Our writer explored a Creatio CRM trial to test the no-code builder. Here is what stood out:
The no-code UI designer made it easy to build apps without coding. Creatio reviews on peer portals praise this freedom, though setup for a full rollout takes planning. Creatio also shows genuine care in long lasting relationships with big customers.
Avantages et inconvénients de Creatio CRM
✅ Avantages
- No-code platform lets you build apps without coding
- Native BPM engine automates complex business workflows
- Over 700 marketplace connectors and industry templates
- Unlimited customization with a maximum degree of freedom
❌ Inconvénients
- No permanent free plan to test long term
- Higher entry price than HubSpot’s free CRM
- Deeper setup adds complexity for small teams
Comparaison des fonctionnalités
Ready to dig into HubSpot vs Creatio CRM feature by feature? We will walk through ten areas that matter most. Each one helps you see which CRM platform fits your team.
| Fonctionnalité | HubSpot | Création CRM |
|---|---|---|
| Prix initial | $0 (free), then $15/seat/mo | 25 $/utilisateur/mois |
| Plan gratuit | ✅ | ❌ |
| Gestion des contacts | ✅ Up to 1M contacts | ✅ |
| Marketing par e-mail | ✅ | ✅ |
| Créateur d'applications sans code | ❌ Limité | ✅ Complet |
| Gestion des processus métier | ❌ | ✅ Native BPM |
| IA intégrée | ✅ Breeze AI | ✅ Création IA |
| Intégrations | ✅ 500+ apps | ✅ Plus de 700 connecteurs |
| Idéal pour | équipes de vente et de marketing | Automatisation des flux de travail à grande échelle |
1. Gestion des contacts
HubSpot : Contact management is the heart of HubSpot’s free CRM. You can store up to one million contacts and add custom properties to each record. Custom objects let you model deals, tickets, and other data your sales team tracks.
Création CRM : Creatio handles client management through a unified data model. It consolidates customer data and links it to account management and order management. The structure rewards teams that want to manage customer relationships across many departments.
2. Outils marketing
HubSpot : The HubSpot Marketing Hub is built around inbound marketing. You get email marketing, landing pages, and lead nurturing in one place. HubSpot’s marketing tools also tie campaigns back to contacts, so marketing teams can prove results.
Création CRM : Marketing Creatio is an omnichannel marketing platform for marketing campaigns. It helps teams orchestrate the customer journey across many channels. The focus is automation depth rather than the inbound content engine HubSpot leans on.
3. Sales & Pipeline Management
HubSpot : The Sales Hub gives a clean visual deal pipeline. Sales leaders get a real-time view of the sales funnel and can run sales pipeline management without setup headaches. This is where HubSpot’s sales process shines for a growing sales team.
Création CRM : Sales Creatio is an end-to-end engine for sales processes of any complexity. It can accelerate sales processes through automation rules and AI. Teams that run intricate deal stages will value this control.
4. IA et automatisation
HubSpot : HubSpot’s Breeze AI suite automates repetitive tasks like email drafting and data enrichment. The automation and workflow tools help you manage leads and nurture relationships with less manual work. It fits teams that want quick wins without coding.
Création CRM : Creatio AI features agents that autonomously handle account research, lead conversion, and ticket resolution. Paired with the BPM engine, this drives deep workflow automation. It rewards teams ready to design their own processes.
5. No-Code Customization
HubSpot : HubSpot offers custom reports, custom properties, and custom objects without code. But the customization stays inside HubSpot’s structure. Some users find it rigid compared to more developer-focused CRMs.
Création CRM : This is Creatio’s home turf. Studio Creatio is a no-code platform to automate workflows with visual design tools. It is a low-code platform too, so citizen developers and pro developers can both build applications.
The no-code design tools use simple drag-and-drop building blocks.
6. Website & Content
HubSpot : HubSpot lets you build website pages and landing pages inside the same platform. Content arrangement tools connect your pages to forms and email marketing. This keeps your marketing and CRM data in sync.
Création CRM : Creatio is less about website building and more about process apps. Content lives inside the workflows and CRM records your team uses daily. If a public website is your priority, HubSpot is the simpler pick.
7. E-Commerce & Order Management
HubSpot : HubSpot includes e-commerce management features for payments and product data. These connect to your contacts and deals, so the sales team sees the full picture. It works well for simple online selling tied to your CRM.
Création CRM : Creatio leans on order management inside its broader operations workflows. Orders flow through the same BPM engine that runs sales and service. This suits firms that treat orders as part of a larger process.
8. Rapports et analyses
HubSpot : HubSpot reportage and analytics give a real-time dashboard of marketing, sales, and service. You can build custom reports without a data team. The visual layout keeps analytics readable for non-technical users.
Création CRM : Creatio provides analytics, customizable dashboards, and AI-powered insights. It supports data-driven decisions across operations. The depth is higher, but so is the learning curve.
9. Service à la clientèle
HubSpot : The Service Hub adds tickets, live chat, and a shared inbox. Chatbots route questions to the right support team member. It is a clean fit for teams already using HubSpot’s marketing and sales tools.
Création CRM : Service Applications give a full-cycle, AI-powered service desk. Cases run through automated workflows for faster resolution. This helps enhance customer and employee experiences at the same time.
10. Integrations & Resources
HubSpot : HubSpot integrates with over 500 business apps, including Google Workspace and Salesforce. HubSpot Academy adds free training that shortens onboarding. The mix of integrations and learning resources boosts everyday usability.
Création CRM : Creatio offers a marketplace of over 700 connectors and templates. A code platform to automate workflows means you can build third-party integrations yourself. Creatio also shares learning through podcasts and videos.
Creatio also publishes regular learning content in podcast and video form.
11. Tarification et coût
Comparons les prix côte à côte.
| Plan | HubSpot | Création CRM |
|---|---|---|
| Gratuit | $0/month (Free Tools) | ❌ Aucun forfait gratuit |
| Entrée | $15/seat/month (Starter) | 25 $/utilisateur/mois (Croissance) |
| Milieu | $800/seat/month (Marketing Pro) | 55 $/utilisateur/mois (Entreprise) |
| Haut | Custom (Enterprise plans) | 85 $/utilisateur/mois (illimité) |
HubSpot : HubSpot wins on the entry point. The free plan and $15 Starter plan let a small business test the full CRM with no risk. Costs climb at the professional plan and enterprise plans, so watch your contact count and hub mix.
Création CRM : Creatio has no free version, so the entry price is higher. But per-user pricing stays flat as you add workflows. For complex operations, the value comes from automation, not the sticker price.
Différents scénarios
| Si vous avez besoin | Choisir | Pourquoi |
|---|---|---|
| Un CRM gratuit pour commencer | HubSpot | Free plan, unlimited users |
| Automatisation poussée des flux de travail | Création CRM | Native BPM engine |
| Inbound marketing | HubSpot | Marketing Hub built for it |
| Création d'applications sans code | Création CRM | Degré de liberté maximal |
| Fast, beginner setup | HubSpot | Guided, user friendly |
💰 Votre budget
HubSpot’s free plan removes the cost barrier for petites entreprises. Creatio asks for budget up front but keeps per-user pricing steady as you scale.
🔌 Votre pile technologique
HubSpot’s 500+ integrations cover common business apps fast. Creatio’s no-code platform lets you build custom integrations and connect to a niche business environment.
📝 Votre style de flux de travail
HubSpot fits teams that want ready-made marketing and sales flows. Creatio fits teams that want to design their own industry workflows from scratch.
🎓 Votre niveau d'expérience
HubSpot is the friendlier start for users new to a CRM platform. Creatio rewards teams with time to learn its no-code tools.
🆓 Essais et démos gratuits
Test both before you commit. HubSpot’s free version runs forever, while Creatio offers a trial and guided demos.
🛟 Options d'assistance
HubSpot’s free plan leans on its knowledge base, with email support on paid tiers. Creatio offers structured support backed by partners and a local presence in six offices.
Guide de changement
Vous utilisez déjà l'un de ces outils ? Voici ce à quoi vous pouvez vous attendre si vous changez.
🔄 Switching from HubSpot to Creatio CRM?
✅ Ce que vous y gagnerez :
- A native business process management engine
- No-code freedom to build applications
- Ready industry workflows for 20 verticals
❌ Ce que vous perdrez :
- HubSpot’s free CRM and free features
- The simple inbound marketing tools
- HubSpot Academy training resources
📋 Comment changer :
- Export your contacts and deals from HubSpot
- Set up your Creatio CRM workspace and data model
- Import data and rebuild your workflows
🔄 Switching from Creatio CRM to HubSpot?
✅ Ce que vous y gagnerez :
- A free CRM with unlimited users
- Faster, more user friendly onboarding
- Stronger inbound marketing and email marketing
❌ Ce que vous perdrez :
- The native BPM automation engine
- Deep no-code customization freedom
- 700+ marketplace connectors and add ons
📋 Comment changer :
- Export your records from Creatio CRM
- Create a free HubSpot account
- Import contacts and connect your apps
What Our Review Didn’t Cover
This comparison focused on small businesses and mid-market teams. We did not test large enterprise rollouts, custom sécurité reviews, or deep developer projects on either platform. Our notes reflect the June 2026 versions, and features may change. If you manage hundreds of seats, your priorities and pricing may differ from what we covered here.
Verdict final
| Catégorie | Gagnant |
|---|---|
| 💰 Tarification | HubSpot |
| 🚀 Fonctionnalités CRM principales | HubSpot |
| ⚙️ Automatisation des flux de travail | Création CRM |
| 🎯 Customization | Création CRM |
| 👶 Facilité d'utilisation | HubSpot |
| 📣 Outils marketing | HubSpot |
| 🏆 Vainqueur toutes catégories | HubSpot |
🏆 WINNER: HUBSPOT
HubSpot wins 4 out of 6 categories.
Idéal pour : sales and marketing teams, small businesses, and free CRM seekers
HubSpot and Creatio CRM solve different problems. HubSpot is the easy, affordable way to manage contacts and grow with inbound marketing.
Creatio CRM is the no-code platform for teams that need to automate workflows at scale. It earns strong-performer status from analysts for that depth.
Creatio CRM is excellent for complex operations and custom processes. But for most businesses chasing growth, HubSpot is the better first choice.
More of HubSpot Compared
Here is how HubSpot stacks up against other CRM software and popular HubSpot alternatives:
HubSpot l'emporte sur : easier setup, free plan, faster time to value for smaller businesses
Salesforce l'emporte sur : deeper enterprise customization, advanced configuration, large-team admin controls
HubSpot l'emporte sur : inbound marketing depth, HubSpot Academy training, cleaner universal inbox
Zoho CRM l'emporte sur : lower paid pricing, broader low-cost app suite, flexible per-user tiers
HubSpot vs Pipedrive
HubSpot l'emporte sur : all-in-one marketing and service hubs, free CRM core, larger integration library
Pipedrive l'emporte sur : sales-only simplicity, lower starting cost, lean deal pipeline focus
Comparaison de Creatio CRM
Here is how Creatio CRM stacks up against other crm applications:
Creatio CRM l'emporte sur : no-code freedom, lower total cost of ownership, faster implementation timelines
Salesforce l'emporte sur : bigger partner network, broader app marketplace, wider name recognition
Creatio CRM l'emporte sur : full workflow automation, service and marketing apps, industry templates
Pipedrive l'emporte sur : quick sales setup, lower cost for tiny teams, gentle learning curve
Creatio CRM l'emporte sur : native BPM engine, AI agents, deeper enterprise process control
Lundi, CRM remporte la victoire sur : simpler boards, lower entry price, lighter day-to-day management
Foire aux questions
HubSpot CRM est-il vraiment gratuit ?
Yes. HubSpot’s free CRM supports up to one million contacts and unlimited users at no cost. Live support and advanced features sit behind paid plans.
Salesforce ou HubSpot : lequel est le meilleur ?
HubSpot is easier and friendlier for small businesses. Salesforce suits large enterprises that need deep customization. Most growing teams find HubSpot the simpler start.
À quoi sert Creatio ?
Creatio is a no-code platform used to automate workflows and run CRM across sales, marketing, and service. It suits teams that want custom processes.
Quels sont les inconvénients de HubSpot ?
Paid plans get pricey as you scale. The free version lacks live support. Customization can feel rigid, and essential features often sit on higher tiers.
Which is better, HubSpot or Creatio CRM?
HubSpot wins for most users on price and ease of use. Creatio CRM wins for teams that need deep workflow automation and no-code customization.
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