⚡ Verdict rapide :
- Tarification : ActiveCampaign starts at $15/month. Bitrix24 starts at $49/organization/month on a flat fee, not a per user basis.
- Idéal pour : ActiveCampaign for email marketing automation and lead nurturing. Bitrix24 for project management and internal communications.
- Différence principale : ActiveCampaign is a marketing and sales automation tool with a built in CRM. Bitrix24 is an all in one platform with CRM, tasks, chat and a site constructeur.
- Notre choix : ActiveCampaign, rated 4.0 against 3.0 in our CSV scoring, because its automation builder does more for most petites entreprises.
These two tools are not really fighting over the same job.
ActiveCampaign wants to run your email campaigns and your sales pipeline.
Bitrix24 wants to run your whole company on one site.
Both include a CRM, so they show up in the same search results.
The right pick depends on whether marketing or project management is your bigger headache.
Aperçu
This ActiveCampaign vs Bitrix24 comparison covers pricing, key features, automation and ease of use.
Nos rédacteurs ont pu tester concrètement les deux plateformes.
Ces observations figurent dans les sections « Ce que notre équipe a remarqué » ci-dessous.
Everything else comes from published documentation, pricing pages and G2 reviews.
By the end you will know which platform fits your entreprise.
Qu'est-ce qu'ActiveCampaign ?
ActiveCampaign is a marketing automation and CRM platform for growing businesses.
It started as an email marketing tool and grew into a customer experience platform.
The core of it is a drag-and-drop automation builder that needs no code.
You can send email campaigns, texte messages, and run ads from one dashboard.
A built in CRM tracks your sales pipeline and handles lead scoring on every plan.
Here is a walkthrough of the platform before we get into the numbers.
🏆 Gagnant : ActiveCampaign
Over 900 automation templates and 950 integrations. The free trial runs 14 days with no card required.
Tarification d'ActiveCampaign
Four tiers, and the price climbs with your contact count.
| Plan | Prix | Idéal pour |
|---|---|---|
| Démarreur | 15 $/mois | spécialistes du marketing indépendants et petites équipes |
| Plus | 49 $/mois | Pipeline des ventes et scoring des prospects |
| Pro | 79 $/mois | The more advanced user who needs split automations |
| Entreprise | 145 $/mois | Custom reports and single sign-on |
Pricing verified September 2026.
Essai gratuit : 14 days with access to most Pro-tier features. No credit card needed.
Garantie de remboursement : No published refund window. Cancel before renewal to avoid the next charge.
📌 Note: Yearly billing takes 20% off. The Starter tier caps automations at five actions each, so heavy users outgrow it fast.
⚠️ Pricing conflict flagged: Some sources list the Starter plan at $19/month. Our CSV records $15/month, and that is the figure used in every table here. Check the pricing page before you buy.
Principaux avantages d'ActiveCampaign
Here is what ActiveCampaign offers that thin newsletter tools do not:
- Automatisation avancée : Multi-step workflows with conditional logic, well past a basic drip. You can even A/B test whole automation paths.
- 900+ automation templates: Pre built templates for welcome series, cart abandonment and follow up email chains.
- Segmentation avancée : Group contacts by website visits, location, purchase history or custom fields.
- Multi-channel reach: Email, SMS, WhatsApp and social from a single dashboard. You can send SMS as a paid add on.
- Contenu dynamique : Conditional content shows or hides blocks based on what a subscriber did.
- Plus de 950 intégrations : Shopify, Salesforce, WordPress and Zapier all connect. Premium options cover CRM and ecommerce.
- Free migration: The team moves your lists over from another tool at no cost.
Ce que notre équipe a remarqué
Notre écrivain set up an account and built a welcome series from scratch. Here is what stood out:
Avantages et inconvénients d'ActiveCampaign
✅ Avantages
- Automation builder handles conditional logic without any code
- Built in CRM is included on all four plans
- Free migration service for people switching tools
- High deliverability rates in independent boîte de réception essai
- Over 950 integrations including Shopify and Zapier
❌ Inconvénients
- Overkill if you only want to send simple newsletters
- Starter plan limits you to five actions per automation
- Price scales with contact count, so costs creep up
- No task management or file sharing for your team
Qu'est-ce que Bitrix24 ?
Bitrix24 is a cloud collaboration tool that bundles CRM, projects and chat.
The idea is to centralize entreprise operations on a single platform.
Bitrix24 CRM stores customer relationships, leads and deals in one database.
Alongside that sit project management tools, Gantt charts and Kanban boards.
You also get group chats, video calls, an employee directory and a site builder.
This video walks through the dashboard and the main modules.
🥈 Deuxième place : Bitrix24
CRM, tasks, documents and chat under one login. The free plan covers up to 12 users.
Tarification de Bitrix24
Paid plans are billed per organization, not on a per user basis.
| Plan | Prix | Idéal pour |
|---|---|---|
| Basique | 49 $/organisation/mois | Small teams testing the core CRM |
| Standard | 99 $/organisation/mois | Growing companies with unlimited users |
| Professionnel | 199 $/organisation/mois | Workflow automation and company structure tools |
| Entreprise | 399 $/organisation/mois | Big businesses running many departments |
Pricing verified September 2026.
Essai gratuit : 30 days on the Professional plan. There is also a permanent free plan for up to 12 users with 5 GB of storage.
Garantie de remboursement : No published refund window. Test the free tier first instead.
📌 Note: Annual billing cuts 20% and two-year terms cut 31%. Chat and collaboration tools stay free for unlimited users even without a paid tier.
⚠️ Pricing conflict flagged: Some sources list a $39/month Plus tier for up to 24 users. Our CSV records Basic at $49/organization/month with no Plus tier, and that is what every table here uses. Verify on the pricing page.
Principaux avantages de Bitrix24
Here is where Bitrix24 earns its keep:
- Plan gratuit généreux : Core CRM, task management and document tools for up to 12 users. Communication stays free for unlimited users.
- Real project management: Gantt charts, Kanban boards, deadlines and workload tracking for managing projects.
- Gestion des leads : Web forms and a contact center capture inbound inquiries straight into the sales funnel.
- Built-in office suite: Create documents and spreadsheets, upload files and co-edit in real time with version control.
- Sites and online stores: A site builder and product catalog ship with the platform.
- Copilote assistant: An AI helper that guides new users through features and automates small tasks.
- Sécurité: Hosting on Amazon Web Services with SSL encryption, plus extranet access for outside partners.
Ce que notre équipe a remarqué
Our writer ran a small project through Bitrix24 for a week. Here is what came out of it:
Avantages et inconvénients de Bitrix24
✅ Avantages
- Free plan is genuinely useful for small teams
- Flat pricing beats per-seat billing as headcount grows
- CRM, projects and internal communications live in one place
- Customizable reports and shared dashboards for live project visibility
❌ Inconvénients
- Steep learning curve, and the interface overwhelms new users
- G2 reviewers report slow support and occasional bugs
- Email marketing is thin next to a dedicated tool
- The activity stream buries updates if nobody watches it
Comparaison des fonctionnalités
Ten areas decide this one. Here is the short version first.
| Fonctionnalité | ActiveCampaign | Bitrix24 |
|---|---|---|
| Prix initial | 15 $/mois | 49 $/organisation/mois |
| Plan gratuit | ❌ | ✅ (12 utilisateurs) |
| Automatisation du marketing par e-mail | ✅ | ✅ Basique |
| Built In CRM | ✅ | ✅ |
| Outils de gestion de projet | ❌ | ✅ |
| Segmentation avancée | ✅ | ❌ |
| Pages de destination | ✅ | ✅ |
| Group Chats and Video Calls | ❌ | ✅ |
| Intégrations | 950+ | Marketplace apps |
| Idéal pour | Automatisation du marketing et des ventes | Running a whole company |
1. Gestion de la relation client (CRM) et des contacts
Campagne active : The ActiveCampaign CRM ships with every tier, so contact management is never an upsell. You can add notes to a deal, score leads and move them along the sales pipeline. Custom objects let you store données that does not fit a standard contact record.
Bitrix24 : This is the stronger CRM software of the two on raw depth. Leads, deals, contacts and companies each get their own module, and the free tier already includes core CRM. Sales management covers quotes, invoices and a product catalog.
2. Email Marketing and Campaigns
Campagne active : This is the reason most people sign up. The email builder comes with email templates, AI content generation and conditional content that changes blocks per reader. ActiveCampaign’s deliverability scores well in independent inbox tests, which matters more than any feature list.
Dynamic content is worth a closer look, since it drives most personalization here.
Bitrix24 : Marketing campaigns run out of the CRM contact lists rather than a dedicated newsletter tool. It sends bulk email, SMS and messenger blasts to segments you build from CRM data. Fine for follow up email work, thin for a real email marketing program.
⚠️ Avertissement: If email marketing services are your main need, Bitrix24 will feel like a downgrade from any dedicated sender.
3. Automatisation et flux de travail
Campagne active : ActiveCampaign marketing automation is the headline act. You build automations by dragging steps onto a canvas, then branch them with conditional logic. Over 900 templates cover cart abandonment, lead nurturing and re-engagement, and you can A/B test entire paths.
Bitrix24 : Workflow automation here is about internal process, not marketing. Automated workflows push deals between stages, assign tasks and fire notifications so nobody chases updates. Note that the free plan leaves out workflow automation and invoicing entirely.
4. Segmentation avancée
Campagne active : Segments can key off website visits, location, interaction history or purchase history. Add custom fields and tags fire automatically based on what a subscriber does. Predictive sending then picks the delivery time per person.
Bitrix24 : Filtering happens through CRM list views and saved filters. That covers sales process needs but stops well short of behavioural targeting.
5. Gestion des tâches et des projets
Campagne active : There is no task management module. You get deal tasks inside the CRM and nothing more, so most teams pair it with a separate project tool.
Bitrix24 : This is the clearest gap in Bitrix24’s favour. Assign tasks, set deadlines, track time and watch progress on Gantt charts. Remote teams get workload tracking and shared dashboards for live visibility.
Kanban boards handle the day-to-day view of the same task data.
6. Landing Pages, Sites and Online Stores
Campagne active : Landing pages are built to feed the list. A form submission can trigger an automation the moment someone converts, which keeps digital marketing campaigns tight.
Bitrix24 : You can create a full site, not just a page, and run online stores from the same login. Web forms drop leads directly into the CRM. It is broader but less tied to campaign triggers.
7. AI Assistants
Campagne active : Active Intelligence agents build campaigns and suggest high-value segments from live data. AI also drafts email copy inside the editor.
Bitrix24 : Co-Pilot answers questions about the platform and handles small jobs like summarizing a chat. HR tools sit beside it for tracking employee workloads and time spent on each task.
8. Collaboration and File Sharing
Campagne active : Collaboration means shared campaign assets and comments, nothing more. There are no group chats and no internal communications layer.
Bitrix24 : Collaboration tools are the heart of the product. Chat, video conferencing and voix calls sit next to an activity stream and an employee directory. File sharing includes real-time co-editing and version control.
Documents live inside the same workspace rather than a separate drive.
9. Rapports et analyses
Campagne active : Reports lean on campaign and revenue attribution. Custom reports arrive on higher tiers, and the Enterprise plan adds a dedicated account team and single sign-on.
Bitrix24 : You can generate reports on deals, tasks and workload, and pin them to shared dashboards. The reportage covers different aspects of the business, not just marketing.
10. Tarification et coût
The two price on completely different logic, so read the units carefully.
| Étage | ActiveCampaign | Bitrix24 |
|---|---|---|
| Gratuit | ❌ (Essai gratuit de 14 jours seulement) | ✅ Jusqu'à 12 utilisateurs |
| Entrée | Formule de base : 15 $/mois | Basic: $49/organization/month |
| Milieu | De plus : 49 $/mois | Standard: $99/organization/month |
| Haut | Pro : 79 $/mois | Professional: $199/organization/month |
| Haut | Entreprise : 145 $/mois | Enterprise: $399/organization/month |
Campagne active : Cheaper to start, but the listed price is a floor. Costs rise with contact volume, so a big list on the Plus plan can pass Bitrix24’s Basic tier. Yearly billing takes 20% off.
Bitrix24 : Paid plans cost more up front but do not charge per seat. Standard and above allow unlimited users, so a 40-person company pays the same as a 10-person one. That flips the maths for larger teams.
Différents scénarios
| Si vous avez besoin | Choisir | Pourquoi |
|---|---|---|
| Zero budget to start | Bitrix24 | Free plan covers 12 users |
| Serious email marketing | ActiveCampaign | Deliverability and automation depth |
| Task management for staff | Bitrix24 | Gantt charts and Kanban boards |
| Lead generation and nurture | ActiveCampaign | 900+ automation templates |
| Many seats, one bill | Bitrix24 | Forfait fixe, utilisateurs illimités |
| Installation rapide pour les nouveaux utilisateurs | ActiveCampaign | Courbe d'apprentissage plus courte |
💰 Votre budget
Bitrix24 wins at $0 and loses at the entry paid tier. ActiveCampaign is cheaper on day one but scales with your contact count.
🔌 Votre pile technologique
ActiveCampaign plugs into 950+ tools including Shopify, Salesforce and WordPress. Bitrix24 leans on its own modules, so you replace tools instead of connecting them.
📝 Votre travail quotidien
If your week is campaigns and follow-ups, pick ActiveCampaign. If it is deadlines, files and group chats, pick Bitrix24.
🎓 Votre niveau d'expérience
ActiveCampaign keeps its menus user friendly, so most people are sending inside a day. Bitrix24 has a steep learning curve, and G2 reviewers say the sheer number of features overwhelms them at first.
🆓 Essais et démos gratuits
ActiveCampaign gives 14 days with no card. Bitrix24 gives 30 days on Professional plus a free tier you can keep forever.
🛟 Options d'assistance
Both run a knowledge base, and ActiveCampaign adds phone support on higher tiers. Bitrix24 offers video tutorials and webinars, though reviewers flag slow ticket resolution.
Guide de changement
Already on one of them? Here is what changes.
🔄 Vous passez d'ActiveCampaign à Bitrix24 ?
✅ Ce que vous y gagnerez :
- Task and project management with Gantt charts
- Chat, video calls and a shared document workspace
- Flat billing that does not punish extra seats
❌ Ce que vous perdrez :
- The 900+ template library and path-level A/B testing
- Behavioural segmentation and predictive send times
- Deliverability tuned for high-volume sending
📋 Comment changer :
- Export contacts, tags and custom fields to CSV
- Open a free Bitrix24 account and map fields first
- Import, then rebuild your top three automations by hand
🔄 Vous passez de Bitrix24 à ActiveCampaign ?
✅ Ce que vous y gagnerez :
- A far deeper automation builder with conditional logic
- Stronger inbox placement on large sends
- A cleaner interface that new users pick up faster
❌ Ce que vous perdrez :
- Every project management and collaboration module
- The free plan and unlimited-user pricing
- Built-in document storage and the site builder
📋 Comment changer :
- Export CRM contacts and deals from Bitrix24
- Ask ActiveCampaign for its free migration service
- Move tasks and files to a separate project tool
Ce que notre analyse n'a pas couvert
We focused on small and medium sized businesses picking their first serious platform. We did not test on-premise Bitrix24 hosting, HIPAA workloads or à but non lucratif discount programs. Custom enterprise contracts and multi-region data residency inside the European Union were also out of scope. Our notes reflect the September 2026 versions, and both companies ship new features often.
Verdict final
| Catégorie | Gagnant |
|---|---|
| 💰 Tarification | Bitrix24 |
| 📧 Marketing par e-mail | ActiveCampaign |
| ⚙️ Automatisation | ActiveCampaign |
| 🎯 Segmentation | ActiveCampaign |
| 📋 Gestion de projet | Bitrix24 |
| 👶 Facilité d'utilisation | ActiveCampaign |
| 🔌 Intégrations | ActiveCampaign |
| 🏆 Vainqueur toutes catégories | ActiveCampaign |
🏆 GAGNANT : ACTIVECAMPAIGN
ActiveCampaign wins 5 of 7 categories and scores 4.0 against 3.0.
Idéal pour : Email marketing automation, lead scoring, sales engagement
These are different products wearing the same CRM label. ActiveCampaign is a marketing and sales automation engine that happens to include a CRM.
Bitrix24 is an operations hub that happens to send email. It is the better buy if your real problem is scattered tasks, files and internal communications across remote teams.
We recommend ActiveCampaign for most readers because the automation depth pays back faster. Businesses using it report saving around 20 hours a month on manual work.
Comparaison d'ActiveCampaign
Si vous pesez encore Alternatives à ActiveCampaign, these three come up most:
ActiveCampaign remporte la victoire sur : lower entry price, deeper branching in automations, and a CRM included at every tier rather than gated behind a Sales Hub upgrade.
HubSpot l'emporte sur : a free CRM tool with no seat cap, a much larger knowledge base, and reporting that non-technical staff pick up quickly.
ActiveCampaign remporte la victoire sur : starting price, integration count, and email design flexibility for teams sending high volume.
Gardez victoires sur : built-in invoicing and payments, appointment booking, and a guided setup that suits solo operators with no marketing staff.
ActiveCampaign vs ClickFunnels
ActiveCampaign remporte la victoire sur : list segmentation, transactional emails and long-term nurture sequences that run for months.
ClickFunnels l'emporte sur : checkout pages, order bumps and upsell flows, plus funnel templates you can launch the same afternoon.
Our full ActiveCampaign review digs into the automation features one by one.
Comparaison de Bitrix24
Bitrix24 gets measured against these three most often:
Bitrix24 gagne sur : flat per-organization billing, bundled chat and video, and a free tier that includes project work.
Zoho CRM l'emporte sur : customization options, sharper analytics, and a cleaner user interface that fewer people find overwhelming.
Bitrix24 vs ClickUp
Bitrix24 gagne sur : a real CRM, telephony and an intranet layer that ClickUp does not attempt.
ClickUp l'emporte sur : faster onboarding, more views per project, and docs that people actually enjoy writing in.
Bitrix24 gagne sur : total cost at scale, breadth of modules, and free communication for unlimited staff.
Lundi, CRM remporte la victoire sur : visual boards that are incredibly easy to read, quicker training for new hires, and better support resources for smaller businesses.
This video covers a wider set of Bitrix24 rivals if you want more advanced features.
Foire aux questions
À quoi sert ActiveCampaign ?
It handles email campaigns, automated follow-ups, SMS and a sales pipeline in one place. Businesses use it to nurture leads without doing the work by hand.
ActiveCampaign est-il un CRM ?
Yes. A CRM is included on all four plans, with deals, pipelines and lead scoring. It is lighter than Salesforce but enough for most small teams.
ActiveCampaign est-il cher ?
Entry pricing is $15/month, which is mid-range. The bill grows with your contact list, so a large database costs far more than the headline figure.
Bitrix24 est-il vraiment gratuit ?
Yes, for up to 12 users with 5 GB of storage. Chat and collaboration stay free for unlimited staff, but invoicing and workflow automation need a paid plan.
Quelles sont les limitations de Bitrix24 ?
The learning curve is steep and many features crowd the screen. Reviewers also report slow support and occasional bugs on the free tier.
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