ActiveCampaign vs Bitrix24 : Quelle est la meilleure solution en 2025 ?

Gagnant

4.6

• Marketing par e-mail
• Contenu dynamique
• Pages de destination personnalisées
• IA intégrée
• Segmentation
• Plan gratuit disponible
• Le forfait payant commence à 15 $

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Finaliste

3.2

• Gestion des contacts
• Pipeline de vente
• Assistant de contenu IA
• Marketing par e-mail
• Analyse des ventes
• Essai gratuit disponible
• Forfaits payants à partir de 49 $/mois

ESSAYEZ MAINTENANT

You’re stuck. ActiveCampaign vs. Bitrix24. Which one?

You need a solid CRM, right?

But, it’s a headache to figure out which is en fait better for your entreprise.

So many features, so many prices! How do you know you’re not wasting money?

Yes, there is.

Let’s break down ActiveCampaign vs Bitrix24, plain and simple. 

Aperçu

We’ve put both ActiveCampaign and Bitrix24 through their paces.

Our team dove deep, testing features, running campaigns, and comparing user experiences to faire a practical, real-world comparison.

4.6sur 5

Unlock the power of an all-in-one marketing platform. So, check it out now!

Tarifs : It has a 7-day free Trial. Paid plan starts at $15/month

Caractéristiques principales :

• Marketing par e-mail
• Automatisation du marketing
• CRM

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3.2sur 5

Looking for an affordable solution? Bitrix24 offers a robust platform with a wide range of features.

Tarifs : La version d'essai est gratuite. Le plan premium commence à $49/mois.

Caractéristiques principales :

• CRM
• Gestion de projet
• Outils de communication

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Qu'est-ce que ActiveCampaign ?

ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.

Do you want to automate your sales? This tool can help.

It also enables you to keep track of customers and makes your marketing smarter.

Découvrez également nos favoris Alternatives à ActiveCampaign…

Notre avis

ActiveCampaign est un excellent choix pour les entreprises souhaitant exploiter pleinement le potentiel de l'email marketing et de l'automatisation. Cependant, sa complexité peut le rendre moins adapté aux débutants.

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Principaux avantages

• Automatisation avancée : Créez des flux de travail complexes pour entretenir les prospects et automatiser les tâches.
• La puissance du marketing par e-mail : Envoyez des campagnes emailing belles et efficaces.
• Intégré CRM: Gérez les contacts et suivez les interactions.
• Segmentation et personnalisation : Ciblez des groupes spécifiques de contacts avec des messages personnalisés.

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Tarifs

• Démarreur: $15/mois.
• Plus: $49/mois.
• Pro: 79$/mois.
• Entreprise: $145/mois.

Avantages

• Capacités d'automatisation robustes.
• Excellente délivrabilité des e-mails.
• Rapports et analyses détaillés.
• Idéal pour les entreprises en croissance.

Inconvénients

• Cela peut être complexe à apprendre.
• Les prix peuvent augmenter rapidement.
• Ce n’est pas aussi convivial que certaines options.

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Qu'est-ce que Bitrix24 ?

Now, let’s examine Bitrix24.

It’s an all-in-one platform—think CRM, project management, and website builder—packed with features and a popular business choice.

Découvrez également nos favoris Alternatives à Bitrix24…

Notre avis

Prêt à prendre le contrôle de vos projets et à booster la productivité de votre équipe ? Bitrix24 vous offre les outils nécessaires pour exceller en gestion de projet, avec plus de 10 millions d'utilisateurs dans le monde.

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Principaux avantages

• CRM riche en fonctionnalités : Gérez vos contacts, vos transactions et votre pipeline de vente.
• Gestion de projet intégrée : Planifiez, suivez et collaborez facilement sur des projets.
• Outils de communication intégrés : Chat, visioconférence et partage de fichiers au sein de la plateforme.
• Créateur de sites Web : créez des pages de destination et des sites Web sans aucun codage.
• Application mobile: Accédez à votre travail où que vous soyez et à tout moment.

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Tarifs

• Basique: 49 $/organisation/mois, 5 utilisateurs.
• Standard: 99 $/organisation/mois, 50 utilisateurs.
• Professionnel: 199 $/organisation/mois, 100 utilisateurs.
• Entreprise: 399 $/organisation/mois, 250 utilisateurs.

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Avantages

• Tarifs très abordables.
• Propose un plan gratuit.
• Comprend de nombreuses fonctionnalités.
• Idéal pour la collaboration.
• Interface facile à naviguer.

Inconvénients

• Parfois, cela peut sembler encombré.
• Le support client peut être lent.
• L'application mobile a des fonctionnalités limitées.
• Les rapports pourraient être plus solides.

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Comparaison des fonctionnalités

So, what do these platforms actually faire? You need to know which tool can truly help you grow.

Here is how the key features stack up for both.

1. Marketing and Sales Automation

• ActiveCampaign is the clear leader in marketing and sales automation.
• Il offre intelligent marketing automation with deep behavior-based triggers.
• Bitrix24 includes workflow automation for both sales and other internal processes.
• However, ActiveCampaign marketing automation is far more advanced for customer journeys.

2. Email Marketing and Templates

• ActiveCampaign provides superior email marketing services.
• You get a strong email builder, pre built templates, and features like dynamic content. You can run complex email campaigns avec facilité.
• Bitrix24 has email templates and basic email marketing tools, but it is not a must have platform for email specialists.

3. CRM and Contact Management

• Bitrix24 offers a true built in CRM et contact management system right away, including a free plan.
• ActiveCampaign also has a solid CRM platform pour contact management et 3. Pesquisar visualization, but its core strength remains in marketing.

4. Collaboration and Communication Tools

• Bitrix24 shines as a communications platform.
• It offers a full suite of collaboration tools, including video calls, chat, task management, and an activity stream pour remote teams.
• ActiveCampaign focuses less on internal team communications tools and more on customer relationships.

5. Advanced Segmentation and Customization

• ActiveCampaign provides advanced segmentation options based on site activity and purchase history. This is critical for digital marketing.
• For deeper setup, both let you add custom objects.
• ActiveCampaign also offers advanced customization options for its workflow automation compared to Bitrix24.

6. Extra Sales and Communication Channels

• ActiveCampaign has sms add ons allowing you to send sms and other texte messages as part of your automated workflows. They also offer tools to run ads ActiveCampaign on platforms like Facebook.
• Bitrix24 features a contact center and built-in IP telephony for making calls.

7. Project and Task Management

• Bitrix24 is an excellent tool for managing projects.
• Il comprend project management tools comme Gantt charts et Kanban boards.
• For teams where internal collaboration tools et task management are key, Bitrix24 is a single platform solution.
• ActiveCampaign’s task management is focused mainly on the processus de vente.

8. Reporting and Analytics

• For custom reports focused on digital marketing ROI, ActiveCampaign is very strong. It helps you see how your marketing campaigns perform.
• Bitrix24 can also generate reports across different aspects of your entreprise, but its marketing and sales automation rapports is less specialized than ActiveCampaign’s.

9. Enterprise and Compliance Features

• For large organizations or big businesses, both offer enterprise plan options.
• ActiveCampaign provides sécurité features like HIPAA support and is GDPR compliant for the European Union.
• For advanced features, ActiveCampaign’s higher tiers include dedicated account team support and premium CRM integrations like Microsoft Dynamics.

Que rechercher lors du choix d’un logiciel CRM ?

Before you pick one, here are the non-negotiable points you must consider for your entreprise. Choosing the right crm tool depends entirely on your specific needs.

• Your Main Goal: Do you need automation features for marketing, or do you need a unified platform for internal communications and managing projects? ActiveCampaign excels at end automation and follow up email sequences, while Bitrix24 is your simple crm for full company structure management, including employee directory tools and group chats.
• Pricing Model and Users: ActiveCampaign uses a contact-based pricing model, while Bitrix24 uses a per user basis for its paid plans, often including many unlimited users on its free tier. If you are a small teams or a smaller businesses with a large contact management list but few users, ActiveCampaign may be cheaper initially.
• Marketing Power: ActiveCampaign’s lead scoring and advanced segmentation are top-tier activecampaign features. It’s known for strong activeCampaign’s deliverability and includes features for transactional emails and custom landing pages via a paid add-on. If lead generation and inbound inquiries are your focus, this is key.
• CRM Depth: The bitrix24 crm is a full core crm that handles sales management and your sales pipeline across online stores. ActiveCampaign’s activecampaign crm is more of a supportive crm tool built to enhance sales engagement based on marketing behavior.
• Facilité d'utilisation : Bitrix24 has a steeper learning curve because it has so many tools in one unified platform. ActiveCampaign has an incredibly easy to use visual user interface for its automations, making it better for the new users or small teams unless you are already a more advanced user.
• Soutien et ressources : Bitrix24 includes a robust knowledge base and different levels of phone support. ActiveCampaign is also known for good support resources. Check activecampaign review platforms to see which platform’s support better fits your needs.
• Données and Compliance: ActiveCampaign is generally known to be activecampaign gdpr compliant and focuses on a strong data privacy framework. Both allow you to create and use custom fields for detailed data collection, like setting up a product catalog.
• Extra Features to Compare: Bitrix24 offers file sharing and the ability to upload files directly. For a more advanced user focused on marketing metrics, ActiveCampaign’s deep Google Analytics and advanced features like conditional content and RSS-triggered emails are invaluable. If your business is one of the non profits, compare the available discounts on both professional plan tiers.

Verdict final

After walking through the comparison, we firmly recommend ActiveCampaign for medium-sized businesses prioritizing customer growth.

ActiveCampaign simply dominates email marketing automation.

While Bitrix24 has a robust classic crm and mobile apps.

ActiveCampaign’s continuous new features, including the ability to build automations based on web forms, provides a stronger customer experience.

Bitrix24 may feel like they are busy redesigning and not focusing on the core sales and marketing sales funnel.

For effective lead management and powerful tools like transactional email and a dedicated newsletter tool,

ActiveCampaign is the activecampaign legit choice over many activecampaign alternatives.

Trust our deep dive to make your best software choice.

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