⚡ 간단 평가:
- 가격: ActiveCampaign starts at $15/month. Bitrix24 starts at $49/organization/month on a flat fee, not a per user basis.
- 다음과 같은 경우에 가장 적합합니다: ActiveCampaign for email marketing automation and lead nurturing. Bitrix24 for project management and internal communications.
- 주요 차이점: ActiveCampaign is a marketing and sales automation tool with a built in CRM. Bitrix24 is an all in one platform with CRM, tasks, chat and a site 건축업자.
- 저희가 선택한 제품: ActiveCampaign, rated 4.0 against 3.0 in our CSV scoring, because its automation builder does more for most 소규모 사업체.
These two tools are not really fighting over the same job.
ActiveCampaign wants to run your email campaigns and your sales pipeline.
Bitrix24 wants to run your whole company on one site.
Both include a CRM, so they show up in the same search results.
The right pick depends on whether marketing or project management is your bigger headache.
개요
This ActiveCampaign vs Bitrix24 comparison covers pricing, key features, automation and ease of use.
저희 필진들은 두 플랫폼 모두를 직접 사용해 보는 시간을 가졌습니다.
해당 내용은 아래 '우리 팀이 발견한 사항' 섹션에 나와 있습니다.
Everything else comes from published documentation, pricing pages and G2 reviews.
By the end you will know which platform fits your 사업.
ActiveCampaign이란 무엇인가요?
ActiveCampaign is a marketing automation and CRM platform for growing businesses.
It started as an email marketing tool and grew into a customer experience platform.
The core of it is a drag-and-drop automation builder that needs no code.
You can send email campaigns, 텍스트 messages, and run ads from one dashboard.
A built in CRM tracks your sales pipeline and handles lead scoring on every plan.
Here is a walkthrough of the platform before we get into the numbers.
🏆 우승: ActiveCampaign
Over 900 automation templates and 950 integrations. The free trial runs 14 days with no card required.
ActiveCampaign 가격
Four tiers, and the price climbs with your contact count.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기동기 | 월 15달러 | 1인 마케터와 소규모 팀 |
| 을 더한 | 월 49달러 | Loading... |
| 찬성 | 월 79달러 | The more advanced user who needs split automations |
| 기업 | 월 145달러 | Custom reports and single sign-on |
Pricing verified September 2026.
무료 체험: 14 days with access to most Pro-tier features. No credit card needed.
환불 보장: No published refund window. Cancel before renewal to avoid the next charge.
📌 메모: Yearly billing takes 20% off. The Starter tier caps automations at five actions each, so heavy users outgrow it fast.
⚠️ Pricing conflict flagged: Some sources list the Starter plan at $19/month. Our CSV records $15/month, and that is the figure used in every table here. Check the pricing page before you buy.
ActiveCampaign의 주요 이점
Here is what ActiveCampaign offers that thin newsletter tools do not:
- 고급 자동화: Multi-step workflows with conditional logic, well past a basic drip. You can even A/B test whole automation paths.
- 900+ automation templates: Pre built templates for welcome series, cart abandonment and follow up email chains.
- 고급 세분화: Group contacts by website visits, location, purchase history or custom fields.
- Multi-channel reach: Email, SMS, WhatsApp and social from a single dashboard. You can send SMS as a paid add on.
- 동적 콘텐츠: Conditional content shows or hides blocks based on what a subscriber did.
- 950개 이상의 연동 기능: Shopify, 세일즈포스, WordPress and Zapier all connect. Premium options cover CRM and ecommerce.
- Free migration: The team moves your lists over from another tool at no cost.
우리 팀이 발견한 점
우리의 작가 set up an account and built a welcome series from scratch. Here is what stood out:
ActiveCampaign의 장점과 단점
❌ 단점
- Overkill if you only want to send simple newsletters
- Starter plan limits you to five actions per automation
- Price scales with contact count, so costs creep up
- No task management or file sharing for your team
Bitrix24란 무엇인가요?
Bitrix24 is a cloud collaboration tool that bundles CRM, projects and chat.
The idea is to centralize 사업 operations on a single platform.
Bitrix24 CRM stores customer relationships, leads and deals in one database.
Alongside that sit project management tools, Gantt charts and Kanban boards.
You also get group chats, video calls, an employee directory and a site builder.
This video walks through the dashboard and the main modules.
🥈 준우승: Bitrix24
CRM, tasks, documents and chat under one login. The free plan covers up to 12 users.
Bitrix24 가격
Paid plans are billed per organization, not on a per user basis.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기초적인 | 월 49달러/기관 | Small teams testing the core CRM |
| 기준 | 월 99달러/기관 | Growing companies with unlimited users |
| 전문적인 | 월 199달러/기관 | Workflow automation and company structure tools |
| 기업 | 월 399달러/기관 | Big businesses running many departments |
Pricing verified September 2026.
무료 체험: 30 days on the Professional plan. There is also a permanent free plan for up to 12 users with 5 GB of storage.
환불 보장: No published refund window. Test the free tier first instead.
📌 메모: Annual billing cuts 20% and two-year terms cut 31%. Chat and collaboration tools stay free for unlimited users even without a paid tier.
⚠️ Pricing conflict flagged: Some sources list a $39/month Plus tier for up to 24 users. Our CSV records Basic at $49/organization/month with no Plus tier, and that is what every table here uses. Verify on the pricing page.
Bitrix24의 주요 이점
Here is where Bitrix24 earns its keep:
- 넉넉한 무료 플랜: Core CRM, task management and document tools for up to 12 users. Communication stays free for unlimited users.
- Real project management: Gantt charts, Kanban boards, deadlines and workload tracking for managing projects.
- 리드 관리: Web forms and a contact center capture inbound inquiries straight into the sales funnel.
- Built-in office suite: Create documents and spreadsheets, upload files and co-edit in real time with version control.
- Sites and online stores: A site builder and product catalog ship with the platform.
- 부조종사 어시스턴트: An AI helper that guides new users through features and automates small tasks.
- 보안: Hosting on Amazon Web Services with SSL encryption, plus extranet access for outside partners.
우리 팀이 발견한 점
Our writer ran a small project through Bitrix24 for a week. Here is what came out of it:
Bitrix24 장점 및 단점
✅ 장점
- Free plan is genuinely useful for small teams
- Flat pricing beats per-seat billing as headcount grows
- CRM, projects and internal communications live in one place
- Customizable reports and shared dashboards for live project visibility
❌ 단점
- Steep learning curve, and the interface overwhelms new users
- G2 reviewers report slow support and occasional bugs
- Email marketing is thin next to a dedicated tool
- The activity stream buries updates if nobody watches it
기능 비교
Ten areas decide this one. Here is the short version first.
| 특징 | 액티브캠페인 | 비트릭스24 |
|---|---|---|
| 시작 가격 | 월 15달러 | 월 49달러/기관 |
| 무료 플랜 | ❌ | ✅ (12명 사용자) |
| 이메일 마케팅 자동화 | ✅ | ✅ 기본 |
| Built In CRM | ✅ | ✅ |
| 프로젝트 관리 도구 | ❌ | ✅ |
| 고급 세분화 | ✅ | ❌ |
| 랜딩 페이지 | ✅ | ✅ |
| Group Chats and Video Calls | ❌ | ✅ |
| 통합 | 950+ | Marketplace apps |
| 가장 적합한 대상 | 마케팅 및 영업 자동화 | Running a whole company |
1. 핵심 CRM 및 연락처 관리
액티브캠페인: The ActiveCampaign CRM ships with every tier, so contact management is never an upsell. You can add notes to a deal, score leads and move them along the sales pipeline. Custom objects let you store 데이터 that does not fit a standard contact record.
비트릭스24: This is the stronger CRM software of the two on raw depth. Leads, deals, contacts and companies each get their own module, and the free tier already includes core CRM. Sales management covers quotes, invoices and a product catalog.
2. Email Marketing and Campaigns
액티브캠페인: This is the reason most people sign up. The email builder comes with email templates, AI content generation and conditional content that changes blocks per reader. ActiveCampaign’s deliverability scores well in independent inbox tests, which matters more than any feature list.
Dynamic content is worth a closer look, since it drives most personalization here.
비트릭스24: Marketing campaigns run out of the CRM contact lists rather than a dedicated newsletter tool. It sends bulk email, SMS and messenger blasts to segments you build from CRM data. Fine for follow up email work, thin for a real email marketing program.
⚠️ 경고: If email marketing services are your main need, Bitrix24 will feel like a downgrade from any dedicated sender.
3. 자동화 및 워크플로우
액티브캠페인: ActiveCampaign marketing automation is the headline act. You build automations by dragging steps onto a canvas, then branch them with conditional logic. Over 900 templates cover cart abandonment, lead nurturing and re-engagement, and you can A/B test entire paths.
비트릭스24: Workflow automation here is about internal process, not marketing. Automated workflows push deals between stages, assign tasks and fire notifications so nobody chases updates. Note that the free plan leaves out workflow automation and invoicing entirely.
4. 고급 세분화
액티브캠페인: Segments can key off website visits, location, interaction history or purchase history. Add custom fields and tags fire automatically based on what a subscriber does. Predictive sending then picks the delivery time per person.
비트릭스24: Filtering happens through CRM list views and saved filters. That covers sales process needs but stops well short of behavioural targeting.
5. 업무 및 프로젝트 관리
액티브캠페인: There is no task management module. You get deal tasks inside the CRM and nothing more, so most teams pair it with a separate project tool.
비트릭스24: This is the clearest gap in Bitrix24’s favour. Assign tasks, set deadlines, track time and watch progress on Gantt charts. Remote teams get workload tracking and shared dashboards for live visibility.
Kanban boards handle the day-to-day view of the same task data.
6. Landing Pages, Sites and Online Stores
액티브캠페인: Landing pages are built to feed the list. A form submission can trigger an automation the moment someone converts, which keeps digital marketing campaigns tight.
비트릭스24: You can create a full site, not just a page, and run online stores from the same login. Web forms drop leads directly into the CRM. It is broader but less tied to campaign triggers.
7. AI Assistants
액티브캠페인: Active Intelligence agents build campaigns and suggest high-value segments from live data. AI also drafts email copy inside the editor.
비트릭스24: Co-Pilot answers questions about the platform and handles small jobs like summarizing a chat. HR tools sit beside it for tracking employee workloads and time spent on each task.
8. Collaboration and File Sharing
액티브캠페인: Collaboration means shared campaign assets and comments, nothing more. There are no group chats and no internal communications layer.
비트릭스24: Collaboration tools are the heart of the product. Chat, video conferencing and 목소리 calls sit next to an activity stream and an employee directory. File sharing includes real-time co-editing and version control.
Documents live inside the same workspace rather than a separate drive.
9. 보고 및 분석
액티브캠페인: Reports lean on campaign and revenue attribution. Custom reports arrive on higher tiers, and the Enterprise plan adds a dedicated account team and single sign-on.
비트릭스24: You can generate reports on deals, tasks and workload, and pin them to shared dashboards. The 보고 covers different aspects of the business, not just marketing.
10. 가격 및 비용
The two price on completely different logic, so read the units carefully.
| 층 | 액티브캠페인 | 비트릭스24 |
|---|---|---|
| 무료 | ❌ (14일 무료 체험만 가능) | Loading... |
| 기입 | 스타터 플랜: 월 15달러 | Basic: $49/organization/month |
| 중간 | 추가 요금: 월 49달러 | Standard: $99/organization/month |
| 높은 | 프로 버전: 월 79달러 | Professional: $199/organization/month |
| 맨 위 | 기업용: 월 145달러 | Enterprise: $399/organization/month |
액티브캠페인: Cheaper to start, but the listed price is a floor. Costs rise with contact volume, so a big list on the Plus plan can pass Bitrix24’s Basic tier. Yearly billing takes 20% off.
비트릭스24: Paid plans cost more up front but do not charge per seat. Standard and above allow unlimited users, so a 40-person company pays the same as a 10-person one. That flips the maths for larger teams.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| Zero budget to start | 비트릭스24 | Free plan covers 12 users |
| Serious email marketing | 액티브캠페인 | Deliverability and automation depth |
| Task management for staff | 비트릭스24 | Gantt charts and Kanban boards |
| Lead generation and nurture | 액티브캠페인 | 900+ automation templates |
| Many seats, one bill | 비트릭스24 | 정액 요금, 사용자 수 무제한 |
| 신규 사용자를 위한 빠른 설정 | 액티브캠페인 | 학습 곡선이 더 짧음 |
💰 예산
Bitrix24 wins at $0 and loses at the entry paid tier. ActiveCampaign is cheaper on day one but scales with your contact count.
🔌 사용 중인 기술 스택
ActiveCampaign plugs into 950+ tools including Shopify, Salesforce and WordPress. Bitrix24 leans on its own modules, so you replace tools instead of connecting them.
📝 당신의 일상 업무
If your week is campaigns and follow-ups, pick ActiveCampaign. If it is deadlines, files and group chats, pick Bitrix24.
🎓 귀하의 경험 수준
ActiveCampaign keeps its menus user friendly, so most people are sending inside a day. Bitrix24 has a steep learning curve, and G2 reviewers say the sheer number of features overwhelms them at first.
🆓 무료 체험 및 데모
ActiveCampaign gives 14 days with no card. Bitrix24 gives 30 days on Professional plus a free tier you can keep forever.
🛟 지원 옵션
Both run a knowledge base, and ActiveCampaign adds phone support on higher tiers. Bitrix24 offers video tutorials and webinars, though reviewers flag slow ticket resolution.
전환 가이드
Already on one of them? Here is what changes.
🔄 ActiveCampaign에서 Bitrix24로 전환하시나요?
✅ 얻게 될 이점:
- Task and project management with Gantt charts
- Chat, video calls and a shared document workspace
- Flat billing that does not punish extra seats
❌ 잃게 될 것:
- The 900+ template library and path-level A/B testing
- Behavioural segmentation and predictive send times
- Deliverability tuned for high-volume sending
📋 전환 방법:
- Export contacts, tags and custom fields to CSV
- Open a free Bitrix24 account and map fields first
- Import, then rebuild your top three automations by hand
🔄 Bitrix24에서 ActiveCampaign으로 전환하시나요?
✅ 얻게 될 이점:
- A far deeper automation builder with conditional logic
- Stronger inbox placement on large sends
- A cleaner interface that new users pick up faster
❌ 잃게 될 것:
- Every project management and collaboration module
- The free plan and unlimited-user pricing
- Built-in document storage and the site builder
📋 전환 방법:
- Export CRM contacts and deals from Bitrix24
- Ask ActiveCampaign for its free migration service
- Move tasks and files to a separate project tool
저희 리뷰에서 다루지 않은 내용
We focused on small and medium sized businesses picking their first serious platform. We did not test on-premise Bitrix24 hosting, HIPAA workloads or 비영리 단체 discount programs. Custom enterprise contracts and multi-region data residency inside the European Union were also out of scope. Our notes reflect the September 2026 versions, and both companies ship new features often.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 비트릭스24 |
| 📧 이메일 마케팅 | 액티브캠페인 |
| ⚙️ 자동화 | 액티브캠페인 |
| 🎯 세분화 | 액티브캠페인 |
| 📋 프로젝트 관리 | 비트릭스24 |
| 👶 사용 편의성 | 액티브캠페인 |
| 🔌 통합 | 액티브캠페인 |
| 🏆 종합 우승 | 액티브캠페인 |
🏆 우승: ACTIVECAMPAIGN
ActiveCampaign wins 5 of 7 categories and scores 4.0 against 3.0.
다음과 같은 경우에 가장 적합합니다: Email marketing automation, lead scoring, sales engagement
These are different products wearing the same CRM label. ActiveCampaign is a marketing and sales automation engine that happens to include a CRM.
Bitrix24 is an operations hub that happens to send email. It is the better buy if your real problem is scattered tasks, files and internal communications across remote teams.
We recommend ActiveCampaign for most readers because the automation depth pays back faster. Businesses using it report saving around 20 hours a month on manual work.
ActiveCampaign 비교
아직 체중을 재고 있다면 ActiveCampaign 대안, these three come up most:
ActiveCampaign이 다음 분야에서 승리했습니다: lower entry price, deeper branching in automations, and a CRM included at every tier rather than gated behind a Sales Hub upgrade.
HubSpot이 다음 분야에서 우위를 차지했습니다: a free CRM tool with no seat cap, a much larger knowledge base, and reporting that non-technical staff pick up quickly.
ActiveCampaign이 다음 분야에서 승리했습니다: starting price, integration count, and email design flexibility for teams sending high volume.
킵 승리 항목: built-in invoicing and payments, appointment booking, and a guided setup that suits solo operators with no marketing staff.
Loading... 클릭퍼널즈
ActiveCampaign이 다음 분야에서 승리했습니다: list segmentation, transactional emails and long-term nurture sequences that run for months.
ClickFunnels가 다음 분야에서 우위를 차지했습니다: checkout pages, order bumps and upsell flows, plus funnel templates you can launch the same afternoon.
Our full ActiveCampaign review digs into the automation features one by one.
Bitrix24 비교 항목 더 보기
Bitrix24 gets measured against these three most often:
Bitrix24가 다음에서 승리했습니다: flat per-organization billing, bundled chat and video, and a free tier that includes project work.
Zoho CRM이 다음 항목에서 우위를 차지했습니다: customization options, sharper analytics, and a cleaner user interface that fewer people find overwhelming.
비트릭스24 vs 클릭업
Bitrix24가 다음에서 승리했습니다: a real CRM, telephony and an intranet layer that ClickUp does not attempt.
ClickUp이 다음 분야에서 우위를 점했습니다: faster onboarding, more views per project, and docs that people actually enjoy writing in.
Bitrix24 vs 월요일 CRM
Bitrix24가 다음에서 승리했습니다: total cost at scale, breadth of modules, and free communication for unlimited staff.
월요일 CRM 주요 성과: visual boards that are incredibly easy to read, quicker training for new hires, and better support resources for smaller businesses.
This video covers a wider set of Bitrix24 rivals if you want more advanced features.
자주 묻는 질문
ActiveCampaign은 무엇에 사용되나요?
It handles email campaigns, automated follow-ups, SMS and a sales pipeline in one place. Businesses use it to nurture leads without doing the work by hand.
ActiveCampaign은 CRM인가요?
Yes. A CRM is included on all four plans, with deals, pipelines and lead scoring. It is lighter than Salesforce but enough for most small teams.
ActiveCampaign은 비싼가요?
Entry pricing is $15/month, which is mid-range. The bill grows with your contact list, so a large database costs far more than the headline figure.
Bitrix24는 정말 무료인가요?
Yes, for up to 12 users with 5 GB of storage. Chat and collaboration stay free for unlimited staff, but invoicing and workflow automation need a paid plan.
Bitrix24의 한계점은 무엇인가요?
The learning curve is steep and many features crowd the screen. Reviewers also report slow support and occasional bugs on the free tier.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 