⚡ 간단 평가:
- 가격: ActiveCampaign starts at $15/month vs Bitrix24 at $49/organization/month (per CSV data)
- 다음과 같은 경우에 가장 적합합니다: ActiveCampaign for email marketing automation and sales pipelines; Bitrix24 for all-in-one team collaboration and project management
- 주요 차이점: ActiveCampaign specializes in marketing automation with over 900 pre-built templates; Bitrix24 bundles CRM, project management, and team communication into one platform
- 저희가 선택한 제품: ActiveCampaign for most marketers — its automation depth and email marketing tools are unmatched at this price point
ActiveCampaign vs Bitrix24 share one thing in common.
Both promise to help you manage customer relationships more effectively.
하지만 이들은 전혀 다른 문제를 해결합니다.
ActiveCampaign is built for marketers who need deep automation and email marketing.
Bitrix24 is built for teams who need everything in one place — CRM, tasks, and chat.
Choosing between them depends on what your 사업 actually needs most.
개요
This comparison covers pricing, automation features, CRM capabilities, and ease of use.
We also look at project management, integrations, and team collaboration tools.
저희는 공개된 문서, 가격표, 사용자 리뷰 등을 자료 출처로 활용합니다.
By the end, you’ll know exactly which platform fits your workflow.
ActiveCampaign이란 무엇인가요?
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It helps small and mid-sized businesses automate marketing, sales, and customer follow-ups.
The platform includes a visual drag-and-drop automation builder.
Users can build complex email sequences, lead scoring systems, and sales pipelines.
It also includes a built-in CRM for tracking deals and contacts in every plan.
액티브캠페인
ActiveCampaign brings email marketing, sales automation, and CRM into one platform. It’s designed for businesses that want to automate customer journeys without coding. Over 900 pre-built templates help you get started fast.
ActiveCampaign 가격
Here’s what ActiveCampaign costs in 2026. Plans are priced by contact count.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기동기 | 월 15달러 | Solo marketers and small lists |
| 을 더한 | 월 49달러 | Growing teams needing landing pages and SMS |
| 찬성 | 월 79달러 | Loading... |
| 기업 | 월 145달러 | 전담 지원이 필요한 대규모 팀 |
Pricing verified May 2026.
무료 체험: 14-day free trial available — no credit card required. Most Professional-tier features are accessible during the trial.
환불 보장: ActiveCampaign does not publicly advertise a standard money-back guarantee. Contact support for refund inquiries.
📌 메모: Pricing scales with the number of contacts, not users. The Starter plan limits automations to 5 actions per workflow. Upgrading to Plus or Pro unlocks unlimited automation steps and additional channels like SMS.
⚠️ 경고: ActiveCampaign offers a 20% discount on yearly plans. If you pay month-to-month, you’ll pay noticeably more over 12 months. Always compare annual vs monthly before committing.
ActiveCampaign의 주요 이점
Here’s what makes ActiveCampaign worth considering:
- 시각적 자동화 빌더: The drag-and-drop builder lets you create multi-step workflows with conditional logic. No coding is needed to build complex customer journeys.
- 900개 이상의 자동화 템플릿: Pre-built templates cover welcome series, cart abandonment, lead nurturing, and more. This cuts setup time significantly for new users.
- AI 기반 예측 전송: ActiveCampaign uses AI to time email delivery based on when each subscriber is most likely to open. This can improve open rates without manual testing.
- 고급 세분화: You can group contacts by website visits, purchase history, location, and interaction data. This allows for highly targeted email campaigns.
- 내장형 CRM: Every plan includes a CRM for tracking sales pipelines and lead scoring. It connects directly to your automation workflows.
- Loading... ActiveCampaign은 Shopify, Salesforce, WordPress와 연동됩니다. 자피어, and hundreds of other tools. This makes it easy to fit into existing tech stacks.
우리 팀이 발견한 점
우리의 작가 signed up for ActiveCampaign and spent several days exploring the automation builder and CRM features. Here’s what stood out:
ActiveCampaign의 장점과 단점
✅ 장점
- Highly flexible automation builder with conditional logic
- Over 900 pre-built automation templates for faster setup
- Built-in CRM included in all pricing plans
- GDPR compliant with strong email deliverability
- 신용카드 정보 없이 14일 무료 체험 가능
❌ 단점
- No free plan — only a time-limited trial
- 스타터 플랜은 워크플로당 자동화 작업을 5개로 제한합니다.
- Not ideal for teams that only need simple newsletters
- Loading...
Bitrix24란 무엇인가요?
Bitrix24 is a cloud-based collaboration platform for businesses of all sizes.
It combines CRM, project management, and team communication into one place.
The platform includes Kanban boards, Gantt charts, integrated chat, and video calls.
Bitrix24 also has an AI-powered assistant called Co-Pilot to help users navigate features.
Its flat-rate pricing model means you pay per organization, not per user.
비트릭스24
Bitrix24 brings CRM, project management, and team chat into a single platform. The free plan supports up to 12 users. Paid plans are priced per organization — not per user.
Bitrix24 가격
Here’s what Bitrix24 costs in 2026. All paid plans are billed per organization.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기초적인 | 월 49달러/기관 | CRM으로 시작하는 소규모 팀 |
| 기준 | 월 99달러/기관 | Loading... |
| 전문적인 | 월 199달러/기관 | Advanced features and unlimited storage |
| 기업 | 월 399달러/기관 | 복잡한 요구 사항을 가진 대규모 조직 |
Pricing verified May 2026.
무료 플랜: Bitrix24 offers a free plan for up to 12 users. It includes core CRM, task management, and 5 GB of cloud storage. Advanced features like invoicing and workflow automation are not included.
무료 체험: A 30-day free trial is available for the Professional plan.
📌 메모: Bitrix24’s flat-rate pricing is a major advantage for larger teams. A team of 20 pays the same as a team of 5 on the same plan. Annual subscriptions bring a 20% discount, and two-year plans save 31%.
⚠️ 경고: The free plan does not include workflow automation or invoicing. Teams that need those features from the start will need a paid plan. Some users report a steep learning curve when moving to paid tiers with more features.
Bitrix24의 주요 이점
Here’s what makes Bitrix24 worth considering:
- Free Plan for 12 Users: The free tier includes core CRM, task management, and document tools. This is rare among all-in-one platforms at this feature level.
- 정액 요금제: Paid plans are priced per organization, not per user. For teams of 10 or more, this can be far cheaper than per-seat tools.
- 올인원 협업: Bitrix24 includes built-in chat, video calls, and document co-editing. Teams can work without switching between separate apps.
- 프로젝트 관리 도구: Gantt charts and Kanban boards are built in. You can manage tasks, set deadlines, and track workloads from the same platform as your CRM.
- AI 부조종사: Bitrix24’s Co-Pilot assistant helps users navigate features and automate routine tasks. It’s useful for new users still learning the platform.
- 구름 보안: Data is hosted on Amazon Web Services with SSL encryption. Bitrix24 also supports extranet access for external collaborators.
우리 팀이 발견한 점
Our writer signed up for Bitrix24 and spent time exploring the CRM, project management, and communication tools. Here’s what stood out:
Bitrix24 장점 및 단점
✅ 장점
- 최대 12명까지 사용 가능한 넉넉한 무료 플랜
- Flat-rate pricing makes it cost-effective for larger teams
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- Integrated chat, video calls, and document collaboration
- AI Co-Pilot helps users navigate the platform
❌ 단점
- Steep learning curve due to the number of features
- Free plan excludes workflow automation and invoicing
- 인터페이스는 처음 사용하는 사람들에게는 다소 복잡하게 느껴질 수 있습니다.
- Limited customization options reported by some users
기능 비교
Let’s compare ActiveCampaign vs Bitrix24 across the features that matter most.
We’ll cover automation, CRM, project management, integrations, and more.
| 특징 | 액티브캠페인 | 비트릭스24 |
|---|---|---|
| 시작 가격 | 월 15달러 | 월 49달러/기관 |
| 무료 플랜 | ❌ | Loading... |
| 이메일 마케팅 | ✅ | ✅ (기본) |
| 마케팅 자동화 | ✅ (고급) | ✅ (기본) |
| 내장형 CRM | ✅ | ✅ |
| 프로젝트 관리 | ❌ | ✅ |
| Team Chat & Video | ❌ | ✅ |
| 리드 스코어링 | ✅ | ✅ |
| 통합 | Loading... | ✅ (limited native) |
| 가장 적합한 대상 | Loading... | Team collaboration & CRM |
1. 마케팅 자동화
액티브캠페인: ActiveCampaign’s automation builder is the core of the platform. It uses a visual drag-and-drop interface to create multi-step workflows with conditional logic. Over 900 pre-built templates are available, covering welcome series, cart abandonment, lead nurturing, and re-engagement campaigns. The Starter plan limits automations to 5 actions per workflow; Pro and above remove that cap.
비트릭스24: Bitrix24 includes workflow automation, but it’s designed more for internal business processes than email marketing sequences. You can automate task assignments, notifications, and CRM stage changes. It lacks the depth of email campaign automation that ActiveCampaign provides. The free plan does not include workflow automation at all.
⚠️ 경고: If your main goal is email marketing automation, Bitrix24’s tools may feel limited. ActiveCampaign is purpose-built for this use case.
2. CRM 및 연락처 관리
액티브캠페인: ActiveCampaign’s CRM is tightly integrated with its automation engine. You can track deals, score leads based on behavior, and trigger automated follow-ups when a deal moves stages. Custom fields and contact tagging let you build detailed subscriber profiles. Lead scoring connects directly to email campaigns and sales tasks.
비트릭스24: Bitrix24’s CRM is its strongest module. It supports leads, deals, contacts, and companies all in one view. You can manage the full sales funnel from initial inquiry to closed deal. The platform centralizes all customer interactions and includes a product catalog for sales teams. It’s a more traditional CRM experience with a broader feature set than ActiveCampaign’s built-in CRM.
3. 이메일 마케팅
액티브캠페인: Email marketing is ActiveCampaign’s primary strength. The email builder includes an AI content generation feature to speed up copywriting. You can create dynamic content that changes based on subscriber data, send transactional emails, and use conditional content blocks to personalize messages. Predictive sending uses AI to deliver emails when each subscriber is most likely to open them.
비트릭스24: Bitrix24 includes basic email marketing capabilities as part of its CRM. You can send marketing campaigns to contact lists and track open rates. However, the email builder is not as advanced as ActiveCampaign’s. Features like conditional content, predictive sending, and deep A/B testing are not available at the same level.
4. 프로젝트 관리
액티브캠페인: ActiveCampaign does not include project management tools. It focuses entirely on marketing and sales automation. Teams that need task tracking, Gantt charts, or sprint planning will need a separate tool alongside ActiveCampaign.
비트릭스24: Project management is a core part of Bitrix24. The platform includes Kanban boards, Gantt charts, task assignments, and deadline tracking. You can manage projects alongside your CRM data in the same interface. This makes it particularly useful for teams that manage both client relationships and internal work.
5. Team Communication
액티브캠페인: ActiveCampaign does not include built-in team chat or video calling. Communication between team members happens outside the platform. It integrates with Slack and other tools, but there’s no native messaging system.
비트릭스24: Bitrix24 includes built-in group chats, video conferencing, and 목소리 calls. Teams can communicate without leaving the platform. This is especially useful for remote teams who want to consolidate tools. The activity stream functions like an internal social feed, though some users report it can become difficult to monitor if not checked regularly.
6. Advanced Segmentation
액티브캠페인: ActiveCampaign provides advanced segmentation based on website visits, purchase history, location, and interaction history. You can add tags based on subscriber actions or profile data. This allows for highly targeted email campaigns tailored to where each contact is in the customer journey.
비트릭스24: Bitrix24 allows segmentation of CRM contacts by various fields including lead source and sales stage. Marketing campaigns can be targeted to specific contact groups. However, the behavioral segmentation depth — such as tracking website visits and triggering automations based on browsing behavior — is more limited compared to ActiveCampaign.
7. 통합
액티브캠페인: ActiveCampaign connects with over 950 third-party tools. Key integrations include Shopify, Salesforce, WordPress, and Zapier. Premium integrations are available for CRM and ecommerce platforms. This broad integration library makes it easy to plug ActiveCampaign into almost any existing tech stack.
비트릭스24: Bitrix24 integrates with Google Analytics, popular email services, and some ecommerce platforms. It also supports open API access for custom integrations. However, its native integration library is smaller than ActiveCampaign’s. Teams with complex tech stacks may find themselves relying on custom API connections.
8. 사용 편의성
액티브캠페인: ActiveCampaign has a user-friendly design with clearly organized menus. New users get a personalized onboarding checklist to guide setup. The automation builder is intuitive for its power level. That said, users who want only a simple newsletter tool may find the platform more complex than they need.
비트릭스24: Bitrix24’s interface is visually appealing, but the sheer number of features creates a steep learning curve. New users can feel overwhelmed by the amount of options available. The platform does offer video tutorials, webinars, and an AI Co-Pilot to ease onboarding. Customizing the left-hand menu to hide unused features helps reduce the initial complexity.
⚠️ 경고: Bitrix24’s training investment is real. Some businesses report needing dedicated time to onboard employees properly. Factor this into your decision if your team is non-technical.
9. 가격 및 비용
Here’s a side-by-side look at how the plans compare.
| 계획 | 액티브캠페인 | 비트릭스24 |
|---|---|---|
| 무료 | ❌ (14일 무료 체험만 가능) | Loading... |
| 입장료 지불됨 | 월 15달러 (스타터 플랜) | 월 49달러/기관 (기본 요금제) |
| 중급 | 월 49달러(플러스) | 월 99달러/기관 (표준 요금제) |
| 고급의 | Loading... | 월 199달러/기관 (전문가용) |
| 기업 | 월 145달러 | 월 399달러/기관 |
액티브캠페인: ActiveCampaign’s entry price of $15/month is attractive for solo users or very small teams. However, pricing scales with contact count, so costs rise as your list grows. The 20% annual discount helps reduce long-term spend.
비트릭스24: Bitrix24’s flat-rate model is a clear advantage for teams of 10 or more. A team of 25 on the Standard plan ($99/month) pays less per user than most per-seat CRM tools. For individual users or very small teams, though, the entry price is higher than ActiveCampaign.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| Advanced email marketing automation | 액티브캠페인 | 900+ templates, conditional logic, AI sending |
| 소규모 팀을 위한 무료 플랜 | 비트릭스24 | Free for up to 12 users with core CRM |
| CRM과 연계한 프로젝트 관리 | 비트릭스24 | 간트 차트와 칸반이 내장되어 있습니다. |
| Deep lead scoring and sales automation | 액티브캠페인 | Behavior-based scoring tied to email workflows |
| Team chat and video calling | 비트릭스24 | Built-in communication tools included |
| 대규모 통합 라이브러리 | 액티브캠페인 | 950+ native integrations available |
💰 예산
ActiveCampaign starts at $15/month, which is lower than Bitrix24’s $49/month entry paid plan. However, if you have a team of 10 or more, Bitrix24’s flat-rate model quickly becomes the more cost-effective option.
🔌 사용 중인 기술 스택
ActiveCampaign’s 950+ integrations make it easier to connect with tools you already use. If your stack includes Shopify, Salesforce, or WordPress, ActiveCampaign has native connectors. Bitrix24 works best as a central hub that replaces multiple tools rather than connecting to them.
📝 주요 사용 사례
If your focus is email marketing and sales automation, ActiveCampaign is purpose-built for that. If you need a platform that handles CRM, projects, and team communication in one place, Bitrix24 fits better.
🎓 귀하의 경험 수준
ActiveCampaign has a steeper learning curve for automation but offers clear onboarding guidance. Bitrix24 has more features overall and an even steeper initial learning curve. Neither platform is ideal for total beginners who want immediate simplicity.
🆓 무료 체험 및 데모
ActiveCampaign offers a 14-day free trial with no credit card needed. Bitrix24 offers a free plan for up to 12 users indefinitely, plus a 30-day trial for the Professional plan. If you want a risk-free start, Bitrix24’s free tier gives you more time to evaluate.
🛟 지원 옵션
ActiveCampaign offers email, chat, and phone support depending on your plan. Bitrix24 provides video tutorials, webinars, and a knowledge base, but some users report slower response times for support issues. Enterprise plan users on both platforms get more dedicated assistance.
전환 가이드
이미 이러한 도구 중 하나를 사용하고 계신가요? 다른 도구로 전환하기로 결정했다면 어떤 점을 기대할 수 있는지 알아보세요.
🔄 ActiveCampaign에서 Bitrix24로 전환하시나요?
✅ 얻게 될 이점:
- Project management tools including Gantt charts and Kanban boards
- 내장된 팀 채팅, 화상 통화 및 문서 공동 작업 기능
- Flat-rate pricing that becomes cheaper as your team grows
❌ 잃게 될 것:
- Advanced email marketing automation with 900+ templates
- Predictive sending and deep behavioral segmentation
- Access to 950+ native third-party integrations
📋 전환 방법:
- Export your ActiveCampaign contacts as a CSV file from the Contacts section
- Create your Bitrix24 account and set up your CRM structure (leads, deals, pipelines)
- Import the CSV into Bitrix24 CRM and recreate your key automations as Bitrix24 workflows
🔄 Bitrix24에서 ActiveCampaign으로 전환하시나요?
✅ 얻게 될 이점:
- Purpose-built email marketing automation with deep personalization
- AI predictive sending and conditional content for every subscriber
- 950+ native integrations including Shopify, Salesforce, and WordPress
❌ 잃게 될 것:
- Loading...
- Integrated team chat and video calling
- Flat-rate pricing and free plan access for small teams
📋 전환 방법:
- Export your Bitrix24 CRM contacts using the export function in the Contacts module
- Create your ActiveCampaign account — a free migration service is available for users switching from other platforms
- Import your contacts and rebuild email sequences using ActiveCampaign’s automation templates
저희 리뷰에서 다루지 않은 내용
This comparison focused on small to mid-sized business use cases. We didn’t evaluate enterprise-level features like custom SSO, dedicated infrastructure, or advanced API access. ActiveCampaign’s transactional email capabilities and Bitrix24’s on-premise deployment options were outside the scope of this review. If you’re managing 100+ users or have compliance requirements beyond GDPR, your evaluation criteria will differ from what we’ve described here.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 (개인/소규모 팀) | 액티브캠페인 |
| 💰 Pricing (Large Team) | 비트릭스24 |
| 📧 이메일 마케팅 | 액티브캠페인 |
| 🤖 마케팅 자동화 | 액티브캠페인 |
| 📋 프로젝트 관리 | 비트릭스24 |
| 💬 팀 커뮤니케이션 | 비트릭스24 |
| 🔌 통합 | 액티브캠페인 |
| 👶 사용 편의성 | 액티브캠페인 |
| 🏆 종합 우승 | 액티브캠페인 |
🏆 우승: ActiveCampaign
ActiveCampaign이 8개 부문 중 5개 부문에서 수상했습니다.
다음과 같은 경우에 가장 적합합니다: Email marketing teams, sales automation, businesses that need deep integrations
ActiveCampaign and Bitrix24 are built for different buyers.
ActiveCampaign wins for marketing teams that need serious automation tools.
Its 900+ templates, AI sending, and deep segmentation put it ahead for email-focused businesses.
Bitrix24 wins for teams that need to replace multiple tools with one platform.
If your team needs project management, chat, and CRM in one place, Bitrix24 delivers that at a flat rate.
For most marketers focused on growing a contact list and automating customer journeys, ActiveCampaign is the stronger choice.
ActiveCampaign 비교
Here’s how ActiveCampaign stacks up against other popular marketing and CRM tools:
ActiveCampaign이 다음 분야에서 승리했습니다: Automation depth at lower price points, more pre-built templates, contact-based pricing for small lists
HubSpot이 다음 분야에서 우위를 차지했습니다: All-in-one marketing and sales hub, stronger free CRM, broader content marketing tools
ActiveCampaign이 다음 분야에서 승리했습니다: Email deliverability reputation, GDPR compliance, ease of use for email-focused teams
고하이레벨 승리 항목: Agency-focused feature set, white-label options, bundled landing page and funnel builder
Loading... 킵
ActiveCampaign이 다음 분야에서 승리했습니다: More automation templates, broader integration library, lower entry price
Keap은 계속해서 승리합니다: Built-in invoicing and payment processing, appointment scheduling, 소규모 사업 service workflows
ActiveCampaign이 다음 분야에서 승리했습니다: Lower cost for small teams, faster setup, more accessible for non-technical marketers
Salesforce가 다음 분야에서 우위를 점했습니다: Deep CRM customization for large orgs, custom objects at scale, advanced reporting for large organizations
Bitrix24 비교 항목 더 보기
Here’s how Bitrix24 compares to other popular business platforms:
Bitrix24가 다음에서 승리했습니다: Flat-rate pricing for large teams, built-in project management, free plan for 12 users
HubSpot이 다음 분야에서 우위를 차지했습니다: More polished user interface, stronger marketing automation, broader app marketplace
Bitrix24 vs 월요일 CRM
Bitrix24가 다음에서 승리했습니다: More complete CRM feature set, built-in communication tools, lower per-team cost
월요일 CRM 주요 성과: Cleaner interface, easier onboarding, more visual project tracking experience
Bitrix24가 다음에서 승리했습니다: Built-in team collaboration and project tools, flat-rate pricing structure, free plan availability
Zoho CRM이 다음 항목에서 우위를 차지했습니다: Better analytics and custom reporting, deeper CRM customization, stronger mobile app experience
비트릭스24 vs 클릭업
Bitrix24가 다음에서 승리했습니다: More complete native CRM, built-in contact center tools, included video calling
ClickUp이 다음 분야에서 우위를 점했습니다: More flexible project views, stronger task management depth, wider integration library
자주 묻는 질문
ActiveCampaign은 무엇에 사용되나요?
ActiveCampaign is used for email marketing automation, sales engagement, and CRM software. As a crm platform, it helps with lead management and contact management through automated workflows and pre-built templates. 소규모 사업체, non-profits, and digital marketing teams use it to automate customer journeys at scale. The built-in CRM also connects to the email builder and lead generation tools.
ActiveCampaign은 CRM인가요?
Yes, ActiveCampaign includes a built-in CRM in all pricing plans. It lets you track deals, score leads, and trigger automated follow-ups based on where a contact sits in your sales pipeline. The CRM is tightly connected to the email marketing and automation tools.
Bitrix24는 무엇에 사용되나요?
Bitrix24 is used for CRM, project management, and team collaboration. It bundles contact management, task tracking, internal chat, and video calling into a single platform. It’s designed to replace multiple business tools with one centralized workspace.
Bitrix24는 정말 무료인가요?
Bitrix24 offers a free plan for up to 12 users that includes core CRM, task management, and 5 GB of storage. The free plan does not include workflow automation or invoicing. Paid plans start at $49/organization/month and unlock additional features and storage. Bitrix24 is based in the European Union and adheres to a data privacy framework for business data.
Which is better for small businesses — ActiveCampaign or Bitrix24?
It depends on what your small business needs most. ActiveCampaign is better if email marketing and automation are your priorities — its add-ons for SMS and web forms also support lead generation from inbound inquiries. Bitrix24 functions as a classic CRM and collaboration hub, better if you need a free or low-cost platform that handles CRM, projects, and team communication together. For pure marketing automation, ActiveCampaign is the stronger choice. Read our full activecampaign review and Bitrix24 review for more details on each platform.
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