Démarrage rapide
This guide covers every Mailshake feature:
- Commencer — Connect your mail account and basic setup
- Comment utiliser un rédacteur d'e-mails IA — Writes full email campaigns from a short prompt about your offer
- How to Use Data Finder — Finds verified prospect emails and company details inside the app
- Comment utiliser l'automatisation LinkedIn — Adds LinkedIn touches and phone calls to your email sequences
- How to Use Lead Catcher — Collects every warm reply in one place for fast follow-up
- How to Use Mail Merge — Sends personalized emails at scale from a single template
- Comment utiliser les intégrations — Syncs activity with Hubspot, Pipedrive, Salesforce, and Zapier
- Comment utiliser la délivrabilité des e-mails — Checks domain setup and flags inbox placement problems early
- How to Use Automated Follow-Ups — Runs scheduled follow-up emails that stop the moment someone replies
Temps nécessaire : 5 minutes par fonctionnalité
Vous trouverez également dans ce guide : Conseils de pro | Erreurs courantes | Dépannage | Tarification | Alternatives
Pourquoi faire confiance à ce guide ?
I have run Mailshake for two years across client campaigns and tested every feature here. This step by step walkthrough comes from real sending, not vendor screenshots.
Mailshake is one of the better known tools for courriel froid sensibilisation.
Most people use it to send cold emails and never touch the rest.
This guide shows you how to use Mailshake properly, feature by feature.
Every step below is one you can copy today.
Mailshake Tutorial
This How to Use Mailshake tutorial walks through setup, campaigns, and the advanced features that save time once volume grows.
Mailshake
Run cold outreach without the usual mess. Mailshake connects your mail account in seconds, sends personalized campaigns, and chases every prospect with automated follow-ups that stop on reply.
Getting Started with Mailshake
Do this once before you build anything.
Cela prend environ trois minutes.
Watch the short overview first:
Passons maintenant en revue chaque étape.
Étape 1 : Créez votre compte
Go to the Mailshake website and click Sign Up.
Enter your work email and set a password.
✓ Point de contrôle: A confirmation email lands in your boîte de réception.
Step 2: Connect Your Mail Account
Pick your email provider on the connection screen.
Gmail and a Microsoft account both connect with one click.
Any other mail provider needs your SMTP settings, so double check the host and port before saving.
✓ Point de contrôle: Your address shows as verified in Settings.
Step 3: Set Your Sending Rules
Open Sending Calendar and cap your daily volume.
Start low, then raise it as your warm up progresses.
Add a custom tracking domain here too, so click links point at your brand instead of a shared domain.
✅ Terminé : Vous êtes prêt à utiliser n'importe quelle fonctionnalité ci-dessous.
How to Use Mailshake AI Email Writer
Courriel IA Écrivain lets you draft personalized cold emails in seconds instead of staring at a blank page.
Voici comment l'utiliser étape par étape.
Step 1: Open a New Campaign
Click Campaigns, then hit Create Campaign.
Name your first campaign and pick the mail account you connected.
Étape 2 : Décrivez votre offre
Type who you sell to and what problem you fix.
Mailshake writes the copy, including three different subject lines you can test.
Voici à quoi cela ressemble :
✓ Point de contrôle: You should see a full draft with a subject line and body copy.
Step 3: Edit and Save
Cut anything that sounds like a robot wrote it.
Short beats clever with cold emails, so keep the first message under 120 words.
✅ Résultat : You have a ready first draft built for cold email outreach.
💡 Conseil de pro : Generate two versions and run A/B testing on the subject lines. Small wording changes move open rates more than a rewritten body ever will.
How to Use Mailshake Data Finder
Outil de recherche de données lets you pull verified prospect emails and company details without leaving the app.
Voici comment l'utiliser étape par étape.
Step 1: Open Data Finder
Click Data Finder in the left sidebar.
Credits come bundled with paid pricing plans.
Step 2: Filter Your Search
Filter by job title, industry, headcount, and location.
Tight filters beat big lists every time in lead generation.
Voici à quoi cela ressemble :
✓ Point de contrôle: Your selected contacts appear in the campaign recipient list.
Step 3: Push Contacts to a Campaign
Select the rows you want, then send them straight to a campaign.
Segmenting a prospect list here makes your messaging far more relevant later.
✅ Résultat : You built a targeted list without buying a separate database.
💡 Conseil de pro : Export the list first and run it through a verifier. Fewer hard bounces means less damage to your domain authority.
How to Use Mailshake LinkedIn Automation Tool
LinkedIn Automation lets you add LinkedIn messages and phone calls to the same sequence as your email.
Voici comment l'utiliser étape par étape.
Étape 1 : Installez l'extension Chrome
Grab the Mailshake extension from the Chrome Web Store.
It opens LinkedIn in a new tab when a task is due.
Step 2: Add a LinkedIn Step
Inside your sequence, add a LinkedIn task after email two.
Connection requests work better once someone has seen your name in their inbox.
Voici à quoi cela ressemble :
✓ Point de contrôle: Your sequence shows both email and LinkedIn steps in order.
Step 3: Work the Task Queue
Open your daily queue and clear the LinkedIn outreach tasks.
Mailshake logs each touch against the prospect record automatically.
✅ Résultat : You are running true multichannel outreach from one dashboard.
💡 Conseil de pro : Keep LinkedIn messages to two sentences. Long pitches in a small chat window get ignored faster than outreach emails do.
How to Use Mailshake Lead Catcher
Receveur principal lets you see every warm reply in one inbox instead of digging through your mail provider.
Voici comment l'utiliser étape par étape.
Step 1: Open the Lead Catcher Tab
Click Lead Catcher in the top navigation.
Reply detection pulls interested prospects in as they respond.
Step 2: Set Your Trigger Rules
Choose what counts as a lead, such as a reply or a click.
You can also flag people who click links twice.
Voici à quoi cela ressemble :
✓ Point de contrôle: Replies from your live campaigns appear as lead cards.
Step 3: Assign and Close
Mark each lead won, lost, or ignored to keep the queue clean.
Larger sales teams can assign owners so nobody double-taps the same prospect.
✅ Résultat : Hot replies stop getting buried under normal inbox noise.
💡 Conseil de pro : Clear Lead Catcher every morning. Reply speed drives response rates more than any wording trick in your first email.
How to Merge Mailshake Mails
Mail Merge lets you send personalized cold emails to hundreds of people using one template.
Voici comment l'utiliser étape par étape.
Step 1: Import Your CSV File
Upload a csv file with columns for name, company, and email.
Mailshake maps the headers for you on import.
Step 2: Insert Merge Tags
Drop tags like {{firstName}} into the body and subject line.
Inserting recipient names is the floor, not the ceiling, of good personalization.
Voici à quoi cela ressemble :
✓ Point de contrôle: The preview shows real names and company details, not raw tags.
Étape 3 : Prévisualiser et envoyer
Use the preview toggle to check five random prospects.
Texte Replacements swap in a fallback whenever a field is empty.
✅ Résultat : Your bulk emails read like personalized messages written one at a time.
💡 Conseil de pro : Add a custom line for your top 20 prospects. Merge tags handle volume, but a real observation gets the reply.
How to Use Mailshake Integrations
Intégrations lets you sync every touch back to the CRM your sales processes already run on.
Voici comment l'utiliser étape par étape.
Étape 1 : Ouvrez le panneau des intégrations
Go to Settings, then Integrations.
You will see Hubspot, Pipedrive, and Salesforce listed first.
Step 2: Authorize Your CRM
Click Connect and approve access in the popup window.
A native CRM integration beats manual exports for anyone tracking pipeline weekly.
Voici à quoi cela ressemble :
✓ Point de contrôle: A test prospect shows up in your CRM within a minute.
Étape 3 : Cartographiez vos champs
Match Mailshake fields to CRM fields so nothing lands in the wrong place.
Utilisez Zapier for anything not on the native list.
✅ Résultat : Campaign activity flows into your CRM without copy and paste.
💡 Conseil de pro : Push replies only, not every send. Otherwise your CRM fills with noise and your reps stop trusting the activity feed.
How to Use Mailshake Email Deliverability Tool
Délivrabilité des e-mails lets you check whether your messages actually reach the inbox before you scale up.
Voici comment l'utiliser étape par étape.
Step 1: Run the Domain Check
Open the deliverability tool and enter your sending domain.
It reads your SPF, DKIM, and DMARC records in one pass.
Step 2: Fix Any Red Flags
Add the missing DNS records your host shows as failing.
Email deliverability is simply the ability to reach the inbox, not the spam folder.
Voici à quoi cela ressemble :
✓ Point de contrôle: All three authentication records show a green pass.
Step 3: Warm Up Before Volume
Start at 20 sends a day and climb slowly over three weeks.
A proper warm up protects your sender reputation while volume grows.
✅ Résultat : Your domain is set up correctly before real volume starts.
💡 Conseil de pro : Use a separate domain for cold outreach. If it gets burned, your main entreprise email provider account keeps working.
How to Use Mailshake Automated Follow-Ups
Suivi automatisé lets you keep chasing prospects on a set schedule and stop the moment they reply.
Voici comment l'utiliser étape par étape.
Step 1: Open the Sequence Tab
Inside your campaign, click Sequence.
You will see your first email at the top of the chain.
Step 2: Add Follow-Up Emails
Add three follow-up emails spaced two, four, and seven days apart.
Automated follow-ups do most of the work in cold outreach.
Voici à quoi cela ressemble :
✓ Point de contrôle: Your sequence shows four messages with clear delays between them.
Step 3: Confirm Reply Detection
Check that Stop On Reply is switched on.
Follow-ups stop sending the second a prospect answers you.
✅ Résultat : You have automated follow-ups running without babysitting a calendar.
💡 Conseil de pro : Never send a bare bump message. Add one new proof point per follow-up so each email earns its place.
Mailshake Pro Tips and Shortcuts
After two years of sending, these are the habits that stuck.
Raccourcis clavier
| Action | Raccourci |
|---|---|
| Start a new campaign | C |
| Save your draft | Ctrl + S |
| Search campaigns | Ctrl + K |
| Open prospect in a new tab | Ctrl + Clic |
Fonctionnalités cachées que la plupart des gens ignorent
- Mailshake Dialer: The higher tier adds unlimited free dialer minutes in North America, plus cheap international calls, so phone calls sit beside email.
- Text Replacements: Set fallback text once and every empty merge field fills itself across all your email campaigns.
- Campaign export: Pull click through rates, click metrics, and reply data into a spreadsheet for custom reportage your CRM cannot build.
Here is what running Mailshake day to day actually feels like:
Mailshake Common Mistakes to Avoid
Mistake #1: Sending from your main domain
❌ Faux : Blasting outreach emails from the same domain your invoices and support team use.
✅ À droite : Buy a lookalike domain for cold outreach. Mailshake recommends this, and it keeps your primary domain safe if complaint rates spike.
Mistake #2: Skipping the warm up
❌ Faux : Connecting a fresh mailbox and sending 400 cold emails on day one.
✅ À droite : Ramp over three weeks. New mailboxes with no history land in the spam folder almost every time.
Mistake #3: Treating merge tags as personalization
❌ Faux : Inserting recipient names into a generic template and calling it personalized outreach.
✅ À droite : Use basic personalization features as a base, then add one real line about their company. That line drives your reply rate.
Mailshake Troubleshooting
Problème : Les courriels atterrissent dans le dossier spam
Cause: Missing authentication records or a domain sending too much too soon.
Réparer: Run the deliverability tool, add SPF, DKIM, and DMARC, then cut daily volume in half for a week.
Problem: Your mail account keeps disconnecting
Cause: An expired token, or SMTP settings that changed on your email provider side.
Réparer: Reconnect the account in Settings. For non-Gmail hosts, re-enter the port and password manually.
Problem: Follow-up emails are not going out
Cause: Your sending calendar has no open slots, or the prospect already replied.
Réparer: Check the calendar for blocked days, then confirm reply detection has not paused the thread.
📌 Note: If none of these fix your issue, contact the Mailshake support team.
Qu'est-ce que Mailshake ?
Mailshake is a sales engagement platform built for cold email outreach at scale.
Think of it as a mail merge tool that also chases people for you.
It launched in 2015 and now serves sales teams who live in the inbox all day.
Mailshake’s features run from a first campaign to advanced customization with merge tags and conditional steps.
Regardez ce bref aperçu :
Il comprend les fonctionnalités clés suivantes :
- Rédacteur d'emails IA : Writes full email campaigns from a short prompt about your offer
- Outil de recherche de données : Finds verified prospect emails and company details inside the app
- Automatisation LinkedIn : Adds LinkedIn touches and phone calls to your email sequences
- Receveur principal : Collects every warm reply in one place for fast follow-up
- Fusion et publipostage : Sends personalized emails at scale from a single template
- Intégrations : Syncs activity with Hubspot, Pipedrive, Salesforce, and Zapier
- Délivrabilité des e-mails : Checks domain setup and flags inbox placement problems tôt
- Suivi automatisé : Runs scheduled follow-up emails that stop the moment someone replies
For the full breakdown, read our Mailshake review.
Tarifs de Mailshake
Here is what Mailshake costs in 2026:
| Plan | Prix | Idéal pour |
|---|---|---|
| Démarreur | 25 $/mois | Solo founders testing their first campaign |
| Sensibilisation par courriel | 45 $/mois | Full email campaigns with automated follow-ups |
Mailshake charges per user seat, and both pricing plans above are billed annually.
Switching off annual billing pushes the monthly rate higher.
Essai gratuit : No open trial, but there is a live demo and a money-back window.
Garantie de remboursement : 30 days, so you can test real campaigns before committing.
💰 Meilleur rapport qualité-prix : Email Outreach — it unlocks the automation features most people buy the tool for.
Mailshake contre les alternatives
How does Mailshake compare on price and features? Here is the landscape:
| Outil | Idéal pour | Prix | Notation |
|---|---|---|---|
| Mailshake | prospection commerciale multicanale | 25 $/mois | ⭐ 4 |
| Immédiatement | High volume sending | 37 $/mois | ⭐ 4,6 |
| Apollon | Contact data plus outreach | 49 $/mois | ⭐ 4,5 |
| Liste de Lem | Personnalisation créative | 55 $/mois | ⭐ 4,4 |
| Smartlead | Boîtes aux lettres illimitées | 39 $/mois | ⭐ 4,5 |
| Saleshandy | Budget sequences | 25 $/mois | ⭐ 4,4 |
| Snov | Finding and verifying leads | 30 $/mois | ⭐ 4,5 |
| Pic | Agences avec de nombreux clients | 29 $/mois | ⭐ 4,3 |
Sélection rapide :
- Meilleur résultat global : Mailshake — email, LinkedIn, and calling in one workflow
- Meilleur budget : Saleshandy — lowest entry price with sequences included
- Idéal pour les débutants : Mailshake — a user-friendly interface and a short learning curve
- Idéal pour les volumes importants : Smartlead — unlimited mailboxes at a flat rate
🎯 Alternatives à Mailshake
Vous cherchez des alternatives à Mailshake ? Voici les meilleures options :
- 🚀 Immédiatement: Built for high volume sending with unlimited mailbox connections and a solid warm up pool.
- 💰 Snov : Cheap entry pricing with prospecting, verification, and email sequences bundled together.
- 🏢 Apollon: Huge contact database with dialer and CRM features for full sales outreach teams.
- 🎯 Chasseur: Best known for email finding and verification with a simple campaign tool attached.
- 🧠 Réponse IO: AI heavy sales engagement platform with strong multichannel sequences and analytics.
- 📊 UpLead: Verified B2B contact data with real-time email checks before you export anything.
- 🎨 Liste de lems : Known for image and video personalization that makes cold emails stand out visually.
- ⚡ Pic: Agency friendly tool with strong deliverability controls and clean client reporting.
- 🔥 Smartlead : Unlimited mailboxes and a master inbox designed for very large cold email programs.
- ⭐ Saleshandy : Budget outreach with sequences, verification, and a large built-in contact database.
- 💼 Klenty: Sales engagement with calling, LinkedIn steps, and tight CRM sync for bigger teams.
- 🔒 Boîte chaude: A dedicated inbox warm up service rather than a full outreach platform.
- 🔧 Maildoso: Sells ready-made sending infrastructure with domains and mailboxes preconfigured.
- 👶 Manyreach: Pay as you go cold email tool with no per seat charge for small teams.
- 🌟 Chaleureux: Automated warm up and inbox health monitoring across many mail providers.
Pour la liste complète, consultez notre Alternatives à Mailshake guide.
⚔️ Comparaison avec Mailshake
Here is how Mailshake stacks up against each competitor:
- Mailshake vs Instantly: Instantly wins on raw sending volume. Mailshake wins on multichannel outreach and reporting depth.
- Mailshake contre Snov: Snov costs less per seat. Mailshake handles complex sales engagement workflows far better.
- Mailshake contre Apollo: Apollo brings the bigger database. Mailshake feels lighter and needs less training for new users.
- Mailshake contre Hunter: Hunter is the better finder. Mailshake is the better sending and follow-up engine.
- Mailshake contre Reply IO: Reply IO offers deeper automation features. Mailshake has a gentler learning curve.
- Mailshake vs UpLead: UpLead is data first. Mailshake is outreach first, so many teams run both together.
- Mailshake contre Lemlist: Lemlist wins on creative personalized campaigns. Mailshake wins on straightforward setup and support.
- Mailshake contre Woodpecker: Woodpecker suits agencies managing many clients. Mailshake suits one in-house sales team.
- Mailshake vs Smartlead: Smartlead scales cheaper at high volume. Mailshake is easier to run day to day.
- Mailshake contre Saleshandy: Saleshandy undercuts on price. Mailshake gives better lead handling through Lead Catcher.
- Mailshake contre Klenty: Klenty targets larger revenue teams. Mailshake fits small teams that want speed.
- Mailshake contre Warmbox: Warmbox only warms inboxes. Mailshake runs the actual campaigns on top of that.
- Mailshake vs Maildoso: Maildoso supplies the infrastructure. Mailshake supplies the sending and tracking layer.
- Mailshake contre Manyreach: Manyreach charges by usage. Mailshake charges per user, which suits steady daily senders.
- Mailshake contre Warmy: Warmy is a deliverability helper. Mailshake is the one-stop shop for the whole campaign.
Start Using Mailshake Now
You now know how to use Mailshake end to end:
- ✅ Rédacteur d'e-mails IA
- ✅ Recherche de données
- ✅ Automatisation LinkedIn
- ✅ Receveur principal
- ✅ Mail Merge
- ✅ Intégrations
- ✅ Délivrabilité des e-mails
- ✅ Automated Follow-Ups
Étape suivante : Pick one feature and try it today.
Most people start with the AI Email Writer.
It takes less than five minutes to build a new campaign from pre-made templates.
Foire aux questions
What does Mailshake do?
Mailshake is a sales engagement platform for cold outreach. It sends personalized cold emails, runs automated follow-ups, adds LinkedIn and calling steps, and tracks replies inside one dashboard.
Qu’est-ce que la règle des 30/30/50 pour les e-mails de prospection ?
It splits attention across your email: 30 percent on the subject line, 30 percent on the opening line, and 50 percent on the offer and call to action.
Qu'est-ce que la règle des 3 e-mails ?
Send three emails before moving on: the first pas, a short value add, and a final breakup note. Most replies land on emails two and three.
What is a good opening line for an email?
Reference something specific about them, not you. A recent hire, post, or product change works. Skip hope you are well and get to the point fast.
Is email marketing still worth it in 2026?
Yes. Email still returns more per dollar than paid ads for most B2B teams, as long as your list is clean and your sender reputation stays healthy.
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