Быстрый старт
This guide covers every Mailshake feature:
- Начиная — Connect your mail account and basic setup
- Как использовать инструмент для написания электронных писем на основе ИИ — Writes full email campaigns from a short prompt about your offer
- How to Use Data Finder — Finds verified prospect emails and company details inside the app
- Как использовать автоматизацию LinkedIn — Adds LinkedIn touches and phone calls to your email sequences
- How to Use Lead Catcher — Collects every warm reply in one place for fast follow-up
- How to Use Mail Merge — Sends personalized emails at scale from a single template
- Как использовать интеграции — Syncs activity with Hubspot, Pipedrive, Salesforce, and Zapier
- Как использовать функцию проверки доставляемости электронной почты — Checks domain setup and flags inbox placement problems early
- How to Use Automated Follow-Ups — Runs scheduled follow-up emails that stop the moment someone replies
Необходимое время: 5 минут на каждый фильм
Также в этом руководстве: Полезные советы | Распространенные ошибки | Поиск неисправностей | Цены | Альтернативы
Почему стоит доверять этому руководству?
I have run Mailshake for two years across client campaigns and tested every feature here. This step by step walkthrough comes from real sending, not vendor screenshots.
Mailshake is one of the better known tools for холодное электронное письмо информационно-просветительская работа.
Most people use it to send cold emails and never touch the rest.
This guide shows you how to use Mailshake properly, feature by feature.
Every step below is one you can copy today.
Mailshake Tutorial
This How to Use Mailshake tutorial walks through setup, campaigns, and the advanced features that save time once volume grows.
Mailshake
Run cold outreach without the usual mess. Mailshake connects your mail account in seconds, sends personalized campaigns, and chases every prospect with automated follow-ups that stop on reply.
Getting Started with Mailshake
Do this once before you build anything.
Это займет около трех минут.
Watch the short overview first:
Теперь давайте рассмотрим каждый шаг.
Шаг 1: Создайте свою учетную запись
Go to the Mailshake website and click Sign Up.
Enter your work email and set a password.
✓ Контрольная точка: A confirmation email lands in your входящие.
Step 2: Connect Your Mail Account
Pick your email provider on the connection screen.
Gmail and a Microsoft account both connect with one click.
Any other mail provider needs your SMTP settings, so double check the host and port before saving.
✓ Контрольная точка: Your address shows as verified in Settings.
Step 3: Set Your Sending Rules
Open Sending Calendar and cap your daily volume.
Start low, then raise it as your warm up progresses.
Add a custom tracking domain here too, so click links point at your brand instead of a shared domain.
✅ Готово: Вы готовы использовать любую из перечисленных ниже функций.
How to Use Mailshake AI Email Writer
Электронная почта с использованием ИИ Писатель lets you draft personalized cold emails in seconds instead of staring at a blank page.
Вот пошаговая инструкция по его использованию.
Step 1: Open a New Campaign
Click Campaigns, then hit Create Campaign.
Name your first campaign and pick the mail account you connected.
Шаг 2: Опишите ваше предложение
Type who you sell to and what problem you fix.
Mailshake writes the copy, including three different subject lines you can test.
Вот как это выглядит:
✓ Контрольная точка: You should see a full draft with a subject line and body copy.
Step 3: Edit and Save
Cut anything that sounds like a robot wrote it.
Short beats clever with cold emails, so keep the first message under 120 words.
✅ Результат: You have a ready first draft built for cold email outreach.
💡 Полезный совет: Generate two versions and run A/B testing on the subject lines. Small wording changes move open rates more than a rewritten body ever will.
How to Use Mailshake Data Finder
Поиск данных lets you pull verified prospect emails and company details without leaving the app.
Вот пошаговая инструкция по его использованию.
Step 1: Open Data Finder
Click Data Finder in the left sidebar.
Credits come bundled with paid pricing plans.
Step 2: Filter Your Search
Filter by job title, industry, headcount, and location.
Tight filters beat big lists every time in lead generation.
Вот как это выглядит:
✓ Контрольная точка: Your selected contacts appear in the campaign recipient list.
Step 3: Push Contacts to a Campaign
Select the rows you want, then send them straight to a campaign.
Segmenting a prospect list here makes your messaging far more relevant later.
✅ Результат: You built a targeted list without buying a separate database.
💡 Полезный совет: Export the list first and run it through a verifier. Fewer hard bounces means less damage to your domain authority.
How to Use Mailshake LinkedIn Automation Tool
LinkedIn Автоматизация lets you add LinkedIn messages and phone calls to the same sequence as your email.
Вот пошаговая инструкция по его использованию.
Шаг 1: Установите расширение для Chrome.
Grab the Mailshake extension from the Chrome Web Store.
It opens LinkedIn in a new tab when a task is due.
Step 2: Add a LinkedIn Step
Inside your sequence, add a LinkedIn task after email two.
Connection requests work better once someone has seen your name in their inbox.
Вот как это выглядит:
✓ Контрольная точка: Your sequence shows both email and LinkedIn steps in order.
Step 3: Work the Task Queue
Open your daily queue and clear the LinkedIn outreach tasks.
Mailshake logs each touch against the prospect record automatically.
✅ Результат: You are running true multichannel outreach from one dashboard.
💡 Полезный совет: Keep LinkedIn messages to two sentences. Long pitches in a small chat window get ignored faster than outreach emails do.
How to Use Mailshake Lead Catcher
Главный ловец lets you see every warm reply in one inbox instead of digging through your mail provider.
Вот пошаговая инструкция по его использованию.
Step 1: Open the Lead Catcher Tab
Click Lead Catcher in the top navigation.
Reply detection pulls interested prospects in as they respond.
Step 2: Set Your Trigger Rules
Choose what counts as a lead, such as a reply or a click.
You can also flag people who click links twice.
Вот как это выглядит:
✓ Контрольная точка: Replies from your live campaigns appear as lead cards.
Step 3: Assign and Close
Mark each lead won, lost, or ignored to keep the queue clean.
Larger sales teams can assign owners so nobody double-taps the same prospect.
✅ Результат: Hot replies stop getting buried under normal inbox noise.
💡 Полезный совет: Clear Lead Catcher every morning. Reply speed drives response rates more than any wording trick in your first email.
How to Merge Mailshake Mails
Mail Merge lets you send personalized cold emails to hundreds of people using one template.
Вот пошаговая инструкция по его использованию.
Step 1: Import Your CSV File
Upload a csv file with columns for name, company, and email.
Mailshake maps the headers for you on import.
Step 2: Insert Merge Tags
Drop tags like {{firstName}} into the body and subject line.
Inserting recipient names is the floor, not the ceiling, of good personalization.
Вот как это выглядит:
✓ Контрольная точка: The preview shows real names and company details, not raw tags.
Шаг 3: Предварительный просмотр и отправка
Use the preview toggle to check five random prospects.
Текст Replacements swap in a fallback whenever a field is empty.
✅ Результат: Your bulk emails read like personalized messages written one at a time.
💡 Полезный совет: Add a custom line for your top 20 prospects. Merge tags handle volume, but a real observation gets the reply.
How to Use Mailshake Integrations
Интеграции lets you sync every touch back to the CRM your sales processes already run on.
Вот пошаговая инструкция по его использованию.
Шаг 1: Откройте панель интеграций
Go to Settings, then Integrations.
You will see Hubspot, Pipedrive, and Salesforce listed first.
Step 2: Authorize Your CRM
Click Connect and approve access in the popup window.
A native CRM integration beats manual exports for anyone tracking pipeline weekly.
Вот как это выглядит:
✓ Контрольная точка: A test prospect shows up in your CRM within a minute.
Шаг 3: Составьте карту ваших полей.
Match Mailshake fields to CRM fields so nothing lands in the wrong place.
Use Zapier for anything not on the native list.
✅ Результат: Campaign activity flows into your CRM without copy and paste.
💡 Полезный совет: Push replies only, not every send. Otherwise your CRM fills with noise and your reps stop trusting the activity feed.
How to Use Mailshake Email Deliverability Tool
Доставляемость электронных писем lets you check whether your messages actually reach the inbox before you scale up.
Вот пошаговая инструкция по его использованию.
Step 1: Run the Domain Check
Open the deliverability tool and enter your sending domain.
It reads your SPF, DKIM, and DMARC records in one pass.
Step 2: Fix Any Red Flags
Add the missing DNS records your host shows as failing.
Email deliverability is simply the ability to reach the inbox, not the spam folder.
Вот как это выглядит:
✓ Контрольная точка: All three authentication records show a green pass.
Step 3: Warm Up Before Volume
Start at 20 sends a day and climb slowly over three weeks.
A proper warm up protects your sender reputation while volume grows.
✅ Результат: Your domain is set up correctly before real volume starts.
💡 Полезный совет: Use a separate domain for cold outreach. If it gets burned, your main бизнес email provider account keeps working.
How to Use Mailshake Automated Follow-Ups
Автоматизированные последующие действия lets you keep chasing prospects on a set schedule and stop the moment they reply.
Вот пошаговая инструкция по его использованию.
Step 1: Open the Sequence Tab
Inside your campaign, click Sequence.
You will see your first email at the top of the chain.
Step 2: Add Follow-Up Emails
Add three follow-up emails spaced two, four, and seven days apart.
Automated follow-ups do most of the work in cold outreach.
Вот как это выглядит:
✓ Контрольная точка: Your sequence shows four messages with clear delays between them.
Step 3: Confirm Reply Detection
Check that Stop On Reply is switched on.
Follow-ups stop sending the second a prospect answers you.
✅ Результат: You have automated follow-ups running without babysitting a calendar.
💡 Полезный совет: Never send a bare bump message. Add one new proof point per follow-up so each email earns its place.
Mailshake Pro Tips and Shortcuts
After two years of sending, these are the habits that stuck.
Клавиатурные сочетания
| Действие | Быстрый доступ |
|---|---|
| Start a new campaign | C |
| Save your draft | Ctrl + S |
| Search campaigns | Ctrl + K |
| Open prospect in a new tab | Ctrl + Щелчок |
Скрытые функции, которые большинство людей упускают из виду.
- Mailshake Dialer: The higher tier adds unlimited free dialer minutes in North America, plus cheap international calls, so phone calls sit beside email.
- Text Replacements: Set fallback text once and every empty merge field fills itself across all your email campaigns.
- Campaign export: Pull click through rates, click metrics, and reply data into a spreadsheet for custom отчетность your CRM cannot build.
Here is what running Mailshake day to day actually feels like:
Mailshake Common Mistakes to Avoid
Mistake #1: Sending from your main domain
❌ Неправильно: Blasting outreach emails from the same domain your invoices and support team use.
✅ Справа: Buy a lookalike domain for cold outreach. Mailshake recommends this, and it keeps your primary domain safe if complaint rates spike.
Mistake #2: Skipping the warm up
❌ Неправильно: Connecting a fresh mailbox and sending 400 cold emails on day one.
✅ Справа: Ramp over three weeks. New mailboxes with no history land in the spam folder almost every time.
Mistake #3: Treating merge tags as personalization
❌ Неправильно: Inserting recipient names into a generic template and calling it personalized outreach.
✅ Справа: Use basic personalization features as a base, then add one real line about their company. That line drives your reply rate.
Mailshake Troubleshooting
Проблема: письма попадают в папку «Спам».
Причина: Missing authentication records or a domain sending too much too soon.
Исправить: Run the deliverability tool, add SPF, DKIM, and DMARC, then cut daily volume in half for a week.
Problem: Your mail account keeps disconnecting
Причина: An expired token, or SMTP settings that changed on your email provider side.
Исправить: Reconnect the account in Settings. For non-Gmail hosts, re-enter the port and password manually.
Problem: Follow-up emails are not going out
Причина: Your sending calendar has no open slots, or the prospect already replied.
Исправить: Check the calendar for blocked days, then confirm reply detection has not paused the thread.
📌 Примечание: If none of these fix your issue, contact the Mailshake support team.
Что такое Mailshake?
Mailshake is a sales engagement platform built for cold email outreach at scale.
Think of it as a mail merge tool that also chases people for you.
It launched in 2015 and now serves sales teams who live in the inbox all day.
Mailshake’s features run from a first campaign to advanced customization with merge tags and conditional steps.
Посмотрите этот краткий обзор:
В его состав входят следующие ключевые особенности:
- Создатель электронных писем на основе ИИ: Writes full email campaigns from a short prompt about your offer
- Поиск данных: Finds verified prospect emails and company details inside the app
- Автоматизация LinkedIn: Adds LinkedIn touches and phone calls to your email sequences
- Главный ловец: Collects every warm reply in one place for fast follow-up
- Слияние почты: Sends personalized emails at scale from a single template
- Интеграции: Syncs activity with Hubspot, Pipedrive, Salesforce, and Запьер
- Доставляемость электронных писем: Checks domain setup and flags inbox placement problems рано
- Автоматизированные последующие действия: Runs scheduled follow-up emails that stop the moment someone replies
For the full breakdown, read our Mailshake review.
Цены Mailshake
Here is what Mailshake costs in 2026:
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стартер | 25 долларов в месяц | Solo founders testing their first campaign |
| Рассылка электронных писем | 45 долларов в месяц | Full email campaigns with automated follow-ups |
Mailshake charges per user seat, and both pricing plans above are billed annually.
Switching off annual billing pushes the monthly rate higher.
Бесплатная пробная версия: No open trial, but there is a live demo and a money-back window.
Гарантия возврата денег: 30 days, so you can test real campaigns before committing.
💰 Лучшее соотношение цены и качества: Email Outreach — it unlocks the automation features most people buy the tool for.
Mailshake против альтернатив
How does Mailshake compare on price and features? Here is the landscape:
| Инструмент | Лучше всего подходит для | Цена | Рейтинг |
|---|---|---|---|
| Mailshake | Многоканальный подход к продажам | 25 долларов в месяц | ⭐ 4 |
| Немедленно | High volume sending | 37 долларов в месяц | ⭐ 4.6 |
| Аполлон | Contact data plus outreach | 49 долларов в месяц | ⭐ 4.5 |
| Лемлист | Творческая персонализация | 55 долларов в месяц | ⭐ 4.4 |
| Smartlead | Неограниченное количество почтовых ящиков | 39 долларов в месяц | ⭐ 4.5 |
| Saleshandy | Budget sequences | 25 долларов в месяц | ⭐ 4.4 |
| Снов | Finding and verifying leads | 30 долларов в месяц | ⭐ 4.5 |
| Дятел | Агентства с большим количеством клиентов | 29 долларов в месяц | ⭐ 4.3 |
Краткий выбор:
- Лучший вариант в целом: Mailshake — email, LinkedIn, and calling in one workflow
- Оптимальный бюджет: Saleshandy — lowest entry price with sequences included
- Лучший вариант для начинающих: Mailshake — a user-friendly interface and a short learning curve
- Лучший вариант для больших объемов: Smartlead — unlimited mailboxes at a flat rate
🎯 Альтернативы Mailshake
Ищете альтернативы Mailshake? Вот лучшие варианты:
- 🚀 Немедленно: Built for high volume sending with unlimited mailbox connections and a solid warm up pool.
- 💰 Снов: Cheap entry pricing with prospecting, verification, and email sequences bundled together.
- 🏢 Аполлон: Huge contact database with dialer and CRM features for full sales outreach teams.
- 🎯 Охотник: Best known for email finding and verification with a simple campaign tool attached.
- 🧠 Ответ IO: AI heavy sales engagement platform with strong multichannel sequences and analytics.
- 📊 UpLead: Verified B2B contact data with real-time email checks before you export anything.
- 🎨 Лемлист: Known for image and video personalization that makes cold emails stand out visually.
- ⚡ Дятел: Agency friendly tool with strong deliverability controls and clean client reporting.
- 🔥 Smartlead: Unlimited mailboxes and a master inbox designed for very large cold email programs.
- ⭐ Saleshandy: Budget outreach with sequences, verification, and a large built-in contact database.
- 💼 Кленти: Sales engagement with calling, LinkedIn steps, and tight CRM sync for bigger teams.
- 🔒 Warbox: A dedicated inbox warm up service rather than a full outreach platform.
- 🔧 Maildoso: Sells ready-made sending infrastructure with domains and mailboxes preconfigured.
- 👶 Манирич: Pay as you go cold email tool with no per seat charge for small teams.
- 🌟 Теплой: Automated warm up and inbox health monitoring across many mail providers.
Полный список смотрите в нашем Альтернативы Mailshake гид.
⚔️ Сравнение Mailshake
Here is how Mailshake stacks up against each competitor:
- Mailshake против Instantly: Instantly wins on raw sending volume. Mailshake wins on multichannel outreach and reporting depth.
- Mailshake против Snov: Snov costs less per seat. Mailshake handles complex sales engagement workflows far better.
- Mailshake против Apollo: Apollo brings the bigger database. Mailshake feels lighter and needs less training for new users.
- Mailshake против Hunter: Hunter is the better finder. Mailshake is the better sending and follow-up engine.
- Mailshake против Reply IO: Reply IO offers deeper automation features. Mailshake has a gentler learning curve.
- Mailshake против UpLead: UpLead is data first. Mailshake is outreach first, so many teams run both together.
- Mailshake против Lemlist: Lemlist wins on creative personalized campaigns. Mailshake wins on straightforward setup and support.
- Mailshake против Woodpecker: Woodpecker suits agencies managing many clients. Mailshake suits one in-house sales team.
- Mailshake против Smartlead: Smartlead scales cheaper at high volume. Mailshake is easier to run day to day.
- Mailshake против Saleshandy: Saleshandy undercuts on price. Mailshake gives better lead handling through Lead Catcher.
- Mailshake против Klenty: Klenty targets larger revenue teams. Mailshake fits small teams that want speed.
- Mailshake против Warmbox: Warmbox only warms inboxes. Mailshake runs the actual campaigns on top of that.
- Mailshake против Maildoso: Maildoso supplies the infrastructure. Mailshake supplies the sending and tracking layer.
- Mailshake против Manyreach: Manyreach charges by usage. Mailshake charges per user, which suits steady daily senders.
- Mailshake против Warmy: Warmy is a deliverability helper. Mailshake is the one-stop shop for the whole campaign.
Start Using Mailshake Now
You now know how to use Mailshake end to end:
- ✅ Создатель электронных писем с помощью ИИ
- ✅ Поиск данных
- ✅ Автоматизация LinkedIn
- ✅ Ловец свинца
- ✅ Mail Merge
- ✅ Интеграции
- ✅ Доставляемость электронных писем
- ✅ Automated Follow-Ups
Следующий шаг: Pick one feature and try it today.
Most people start with the AI Email Writer.
It takes less than five minutes to build a new campaign from pre-made templates.
Часто задаваемые вопросы
What does Mailshake do?
Mailshake is a sales engagement platform for cold outreach. It sends personalized cold emails, runs automated follow-ups, adds LinkedIn and calling steps, and tracks replies inside one dashboard.
Что такое правило 30/30/50 для холодных рассылок?
It splits attention across your email: 30 percent on the subject line, 30 percent on the opening line, and 50 percent on the offer and call to action.
Что такое правило трёх электронных писем?
Send three emails before moving on: the first подача, a short value add, and a final breakup note. Most replies land on emails two and three.
What is a good opening line for an email?
Reference something specific about them, not you. A recent hire, post, or product change works. Skip hope you are well and get to the point fast.
Is email marketing still worth it in 2026?
Yes. Email still returns more per dollar than paid ads for most B2B teams, as long as your list is clean and your sender reputation stays healthy.
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