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This guide covers every Mailshake feature:
- Empezando — Connect your mail account and basic setup
- Cómo usar el escritor de correos electrónicos con IA — Writes full email campaigns from a short prompt about your offer
- How to Use Data Finder — Finds verified prospect emails and company details inside the app
- Cómo usar la automatización de LinkedIn — Adds LinkedIn touches and phone calls to your email sequences
- How to Use Lead Catcher — Collects every warm reply in one place for fast follow-up
- How to Use Mail Merge — Sends personalized emails at scale from a single template
- Cómo usar las integraciones — Syncs activity with Hubspot, Pipedrive, Salesforce, and Zapier
- Cómo utilizar la entregabilidad del correo electrónico — Checks domain setup and flags inbox placement problems early
- How to Use Automated Follow-Ups — Runs scheduled follow-up emails that stop the moment someone replies
Tiempo necesario: 5 minutos por función
También en esta guía: Consejos profesionales | Errores comunes | Solución de problemas | Precios | Alternativas
¿Por qué confiar en esta guía?
I have run Mailshake for two years across client campaigns and tested every feature here. This step by step walkthrough comes from real sending, not vendor screenshots.
Mailshake is one of the better known tools for correo electrónico frío superar a.
Most people use it to send cold emails and never touch the rest.
This guide shows you how to use Mailshake properly, feature by feature.
Every step below is one you can copy today.
Mailshake Tutorial
This How to Use Mailshake tutorial walks through setup, campaigns, and the advanced features that save time once volume grows.
Mailshake
Run cold outreach without the usual mess. Mailshake connects your mail account in seconds, sends personalized campaigns, and chases every prospect with automated follow-ups that stop on reply.
Getting Started with Mailshake
Do this once before you build anything.
Tarda unos tres minutos.
Watch the short overview first:
Ahora vamos a repasar cada paso.
Paso 1: Crea tu cuenta
Go to the Mailshake website and click Sign Up.
Enter your work email and set a password.
✓ Control: A confirmation email lands in your bandeja de entrada.
Step 2: Connect Your Mail Account
Pick your email provider on the connection screen.
Gmail and a Microsoft account both connect with one click.
Any other mail provider needs your SMTP settings, so double check the host and port before saving.
✓ Control: Your address shows as verified in Settings.
Step 3: Set Your Sending Rules
Open Sending Calendar and cap your daily volume.
Start low, then raise it as your warm up progresses.
Add a custom tracking domain here too, so click links point at your brand instead of a shared domain.
✅ Hecho: Ya puedes utilizar cualquiera de las funciones que aparecen a continuación.
How to Use Mailshake AI Email Writer
Correo electrónico con IA Escritor lets you draft personalized cold emails in seconds instead of staring at a blank page.
Aquí te explicamos cómo usarlo paso a paso.
Step 1: Open a New Campaign
Click Campaigns, then hit Create Campaign.
Name your first campaign and pick the mail account you connected.
Paso 2: Describe tu oferta
Type who you sell to and what problem you fix.
Mailshake writes the copy, including three different subject lines you can test.
Así es como se ve:
✓ Control: You should see a full draft with a subject line and body copy.
Step 3: Edit and Save
Cut anything that sounds like a robot wrote it.
Short beats clever with cold emails, so keep the first message under 120 words.
✅ Resultado: You have a ready first draft built for cold email outreach.
💡 Consejo profesional: Generate two versions and run A/B testing on the subject lines. Small wording changes move open rates more than a rewritten body ever will.
How to Use Mailshake Data Finder
Buscador de datos lets you pull verified prospect emails and company details without leaving the app.
Aquí te explicamos cómo usarlo paso a paso.
Step 1: Open Data Finder
Click Data Finder in the left sidebar.
Credits come bundled with paid pricing plans.
Step 2: Filter Your Search
Filter by job title, industry, headcount, and location.
Tight filters beat big lists every time in lead generation.
Así es como se ve:
✓ Control: Your selected contacts appear in the campaign recipient list.
Step 3: Push Contacts to a Campaign
Select the rows you want, then send them straight to a campaign.
Segmenting a prospect list here makes your messaging far more relevant later.
✅ Resultado: You built a targeted list without buying a separate database.
💡 Consejo profesional: Export the list first and run it through a verifier. Fewer hard bounces means less damage to your domain authority.
How to Use Mailshake LinkedIn Automation Tool
LinkedIn Automatización lets you add LinkedIn messages and phone calls to the same sequence as your email.
Aquí te explicamos cómo usarlo paso a paso.
Paso 1: Instala la extensión de Chrome.
Grab the Mailshake extension from the Chrome Web Store.
It opens LinkedIn in a new tab when a task is due.
Step 2: Add a LinkedIn Step
Inside your sequence, add a LinkedIn task after email two.
Connection requests work better once someone has seen your name in their inbox.
Así es como se ve:
✓ Control: Your sequence shows both email and LinkedIn steps in order.
Step 3: Work the Task Queue
Open your daily queue and clear the LinkedIn outreach tasks.
Mailshake logs each touch against the prospect record automatically.
✅ Resultado: You are running true multichannel outreach from one dashboard.
💡 Consejo profesional: Keep LinkedIn messages to two sentences. Long pitches in a small chat window get ignored faster than outreach emails do.
How to Use Mailshake Lead Catcher
Receptor de plomo lets you see every warm reply in one inbox instead of digging through your mail provider.
Aquí te explicamos cómo usarlo paso a paso.
Step 1: Open the Lead Catcher Tab
Click Lead Catcher in the top navigation.
Reply detection pulls interested prospects in as they respond.
Step 2: Set Your Trigger Rules
Choose what counts as a lead, such as a reply or a click.
You can also flag people who click links twice.
Así es como se ve:
✓ Control: Replies from your live campaigns appear as lead cards.
Step 3: Assign and Close
Mark each lead won, lost, or ignored to keep the queue clean.
Larger sales teams can assign owners so nobody double-taps the same prospect.
✅ Resultado: Hot replies stop getting buried under normal inbox noise.
💡 Consejo profesional: Clear Lead Catcher every morning. Reply speed drives response rates more than any wording trick in your first email.
How to Merge Mailshake Mails
Mail Merge lets you send personalized cold emails to hundreds of people using one template.
Aquí te explicamos cómo usarlo paso a paso.
Step 1: Import Your CSV File
Upload a csv file with columns for name, company, and email.
Mailshake maps the headers for you on import.
Step 2: Insert Merge Tags
Drop tags like {{firstName}} into the body and subject line.
Inserting recipient names is the floor, not the ceiling, of good personalization.
Así es como se ve:
✓ Control: The preview shows real names and company details, not raw tags.
Paso 3: Previsualizar y enviar
Use the preview toggle to check five random prospects.
Texto Replacements swap in a fallback whenever a field is empty.
✅ Resultado: Your bulk emails read like personalized messages written one at a time.
💡 Consejo profesional: Add a custom line for your top 20 prospects. Merge tags handle volume, but a real observation gets the reply.
How to Use Mailshake Integrations
Integraciones lets you sync every touch back to the CRM your sales processes already run on.
Aquí te explicamos cómo usarlo paso a paso.
Paso 1: Abra el Panel de Integraciones
Go to Settings, then Integrations.
You will see Hubspot, Pipedrive, and Fuerza de ventas listed first.
Step 2: Authorize Your CRM
Click Connect and approve access in the popup window.
A native CRM integration beats manual exports for anyone tracking pipeline weekly.
Así es como se ve:
✓ Control: A test prospect shows up in your CRM within a minute.
Paso 3: Mapea tus campos
Match Mailshake fields to CRM fields so nothing lands in the wrong place.
Usa Zapier for anything not on the native list.
✅ Resultado: Campaign activity flows into your CRM without copy and paste.
💡 Consejo profesional: Push replies only, not every send. Otherwise your CRM fills with noise and your reps stop trusting the activity feed.
How to Use Mailshake Email Deliverability Tool
Capacidad de entrega del correo electrónico lets you check whether your messages actually reach the inbox before you scale up.
Aquí te explicamos cómo usarlo paso a paso.
Step 1: Run the Domain Check
Open the deliverability tool and enter your sending domain.
It reads your SPF, DKIM, and DMARC records in one pass.
Step 2: Fix Any Red Flags
Add the missing DNS records your host shows as failing.
Email deliverability is simply the ability to reach the inbox, not the spam folder.
Así es como se ve:
✓ Control: All three authentication records show a green pass.
Step 3: Warm Up Before Volume
Start at 20 sends a day and climb slowly over three weeks.
A proper warm up protects your sender reputation while volume grows.
✅ Resultado: Your domain is set up correctly before real volume starts.
💡 Consejo profesional: Use a separate domain for cold outreach. If it gets burned, your main negocio email provider account keeps working.
How to Use Mailshake Automated Follow-Ups
Seguimientos automatizados lets you keep chasing prospects on a set schedule and stop the moment they reply.
Aquí te explicamos cómo usarlo paso a paso.
Step 1: Open the Sequence Tab
Inside your campaign, click Sequence.
You will see your first email at the top of the chain.
Step 2: Add Follow-Up Emails
Add three follow-up emails spaced two, four, and seven days apart.
Automated follow-ups do most of the work in cold outreach.
Así es como se ve:
✓ Control: Your sequence shows four messages with clear delays between them.
Step 3: Confirm Reply Detection
Check that Stop On Reply is switched on.
Follow-ups stop sending the second a prospect answers you.
✅ Resultado: You have automated follow-ups running without babysitting a calendar.
💡 Consejo profesional: Never send a bare bump message. Add one new proof point per follow-up so each email earns its place.
Mailshake Pro Tips and Shortcuts
After two years of sending, these are the habits that stuck.
Atajos de teclado
| Acción | Atajo |
|---|---|
| Start a new campaign | C |
| Save your draft | Ctrl + S |
| Search campaigns | Ctrl + K |
| Open prospect in a new tab | Ctrl + clic |
Características ocultas que la mayoría de la gente pasa por alto
- Mailshake Dialer: The higher tier adds unlimited free dialer minutes in North America, plus cheap international calls, so phone calls sit beside email.
- Text Replacements: Set fallback text once and every empty merge field fills itself across all your email campaigns.
- Campaign export: Pull click through rates, click metrics, and reply data into a spreadsheet for custom reportando your CRM cannot build.
Here is what running Mailshake day to day actually feels like:
Mailshake Common Mistakes to Avoid
Mistake #1: Sending from your main domain
❌ Incorrecto: Blasting outreach emails from the same domain your invoices and support team use.
✅ Derecha: Buy a lookalike domain for cold outreach. Mailshake recommends this, and it keeps your primary domain safe if complaint rates spike.
Mistake #2: Skipping the warm up
❌ Incorrecto: Connecting a fresh mailbox and sending 400 cold emails on day one.
✅ Derecha: Ramp over three weeks. New mailboxes with no history land in the spam folder almost every time.
Mistake #3: Treating merge tags as personalization
❌ Incorrecto: Inserting recipient names into a generic template and calling it personalized outreach.
✅ Derecha: Use basic personalization features as a base, then add one real line about their company. That line drives your reply rate.
Mailshake Troubleshooting
Problema: Los correos electrónicos terminan en la carpeta de spam.
Causa: Missing authentication records or a domain sending too much too soon.
Arreglar: Run the deliverability tool, add SPF, DKIM, and DMARC, then cut daily volume in half for a week.
Problem: Your mail account keeps disconnecting
Causa: An expired token, or SMTP settings that changed on your email provider side.
Arreglar: Reconnect the account in Settings. For non-Gmail hosts, re-enter the port and password manually.
Problem: Follow-up emails are not going out
Causa: Your sending calendar has no open slots, or the prospect already replied.
Arreglar: Check the calendar for blocked days, then confirm reply detection has not paused the thread.
📌 Nota: If none of these fix your issue, contact the Mailshake support team.
¿Qué es Mailshake?
Mailshake is a sales engagement platform built for cold email outreach at scale.
Think of it as a mail merge tool that also chases people for you.
It launched in 2015 and now serves sales teams who live in the inbox all day.
Mailshake’s features run from a first campaign to advanced customization with merge tags and conditional steps.
Mira este breve resumen:
Incluye estas características clave:
- Redactor de correos electrónicos con IA: Writes full email campaigns from a short prompt about your offer
- Buscador de datos: Finds verified prospect emails and company details inside the app
- Automatización de LinkedIn: Adds LinkedIn touches and phone calls to your email sequences
- Receptor de plomo: Collects every warm reply in one place for fast follow-up
- Combinar correspondencia: Sends personalized emails at scale from a single template
- Integraciones: Syncs activity with Hubspot, Pipedrive, Salesforce, and Zapier
- Capacidad de entrega de correo electrónico: Checks domain setup and flags inbox placement problems temprano
- Seguimientos automatizados: Runs scheduled follow-up emails that stop the moment someone replies
For the full breakdown, read our Mailshake review.
Precios de Mailshake
Here is what Mailshake costs in 2026:
| Plan | Precio | Mejor para |
|---|---|---|
| Motor de arranque | $25/mes | Solo founders testing their first campaign |
| Difusión por correo electrónico | $45/mes | Full email campaigns with automated follow-ups |
Mailshake charges per user seat, and both pricing plans above are billed annually.
Switching off annual billing pushes the monthly rate higher.
Prueba gratuita: No open trial, but there is a live demo and a money-back window.
Garantía de devolución de dinero: 30 days, so you can test real campaigns before committing.
💰 Mejor relación calidad-precio: Email Outreach — it unlocks the automation features most people buy the tool for.
Mailshake frente a alternativas
How does Mailshake compare on price and features? Here is the landscape:
| Herramienta | Mejor para | Precio | Clasificación |
|---|---|---|---|
| Mailshake | Alcance de ventas multicanal | $25/mes | ⭐ 4 |
| Instantáneamente | High volume sending | $37/mes | ⭐ 4.6 |
| Apolo | Contact data plus outreach | $49/mes | ⭐ 4.5 |
| Lemlist | Personalización creativa | $55/mes | ⭐ 4.4 |
| Smartlead | Buzones de correo ilimitados | $39/mes | ⭐ 4.5 |
| Vendedor de artículos para el hogar | Budget sequences | $25/mes | ⭐ 4.4 |
| Snov | Finding and verifying leads | $30/mes | ⭐ 4.5 |
| Pájaro carpintero | Agencias con muchos clientes | $29/mes | ⭐ 4.3 |
Selecciones rápidas:
- Mejor en general: Mailshake — email, LinkedIn, and calling in one workflow
- Mejor presupuesto: Saleshandy — lowest entry price with sequences included
- Ideal para principiantes: Mailshake — a user-friendly interface and a short learning curve
- Ideal para grandes volúmenes: Smartlead — unlimited mailboxes at a flat rate
🎯 Alternativas a Mailshake
¿Buscas alternativas a Mailshake? Aquí tienes las mejores opciones:
- 🚀 Instantáneamente: Built for high volume sending with unlimited mailbox connections and a solid warm up pool.
- 💰 Snov: Cheap entry pricing with prospecting, verification, and email sequences bundled together.
- 🏢 Apolo: Huge contact database with dialer and CRM features for full sales outreach teams.
- 🎯 Cazador: Best known for email finding and verification with a simple campaign tool attached.
- 🧠 Responder IO: AI heavy sales engagement platform with strong multichannel sequences and analytics.
- 📊 Liderar: Verified B2B contact data with real-time email checks before you export anything.
- 🎨 Lista de Lem: Known for image and video personalization that makes cold emails stand out visually.
- ⚡ Pájaro carpintero: Agency friendly tool with strong deliverability controls and clean client reporting.
- 🔥 Smartlead: Unlimited mailboxes and a master inbox designed for very large cold email programs.
- ⭐ Vendedor: Budget outreach with sequences, verification, and a large built-in contact database.
- 💼 Klenty: Sales engagement with calling, LinkedIn steps, and tight CRM sync for bigger teams.
- 🔒 Caja caliente: A dedicated inbox warm up service rather than a full outreach platform.
- 🔧 Maildoso: Sells ready-made sending infrastructure with domains and mailboxes preconfigured.
- 👶 Muchos alcances: Pay as you go cold email tool with no per seat charge for small teams.
- 🌟 Cálido: Automated warm up and inbox health monitoring across many mail providers.
Para ver la lista completa, consulte nuestra Alternativas a Mailshake guía.
⚔️ Comparación de Mailshake
Here is how Mailshake stacks up against each competitor:
- Mailshake vs. Instantáneamente: Instantly wins on raw sending volume. Mailshake wins on multichannel outreach and reporting depth.
- Mailshake frente a Snov: Snov costs less per seat. Mailshake handles complex sales engagement workflows far better.
- Mailshake contra Apollo: Apollo brings the bigger database. Mailshake feels lighter and needs less training for new users.
- Mailshake contra Hunter: Hunter is the better finder. Mailshake is the better sending and follow-up engine.
- Mailshake vs. Reply IO: Reply IO offers deeper automation features. Mailshake has a gentler learning curve.
- Mailshake frente a UpLead: UpLead is data first. Mailshake is outreach first, so many teams run both together.
- Mailshake frente a Lemlist: Lemlist wins on creative personalized campaigns. Mailshake wins on straightforward setup and support.
- Mailshake contra Woodpecker: Woodpecker suits agencies managing many clients. Mailshake suits one in-house sales team.
- Mailshake frente a Smartlead: Smartlead scales cheaper at high volume. Mailshake is easier to run day to day.
- Mailshake frente a Saleshandy: Saleshandy undercuts on price. Mailshake gives better lead handling through Lead Catcher.
- Mailshake frente a Klenty: Klenty targets larger revenue teams. Mailshake fits small teams that want speed.
- Mailshake frente a Warmbox: Warmbox only warms inboxes. Mailshake runs the actual campaigns on top of that.
- Mailshake vs Maildoso: Maildoso supplies the infrastructure. Mailshake supplies the sending and tracking layer.
- Mailshake frente a Manyreach: Manyreach charges by usage. Mailshake charges per user, which suits steady daily senders.
- Mailshake frente a Warmy: Warmy is a deliverability helper. Mailshake is the one-stop shop for the whole campaign.
Start Using Mailshake Now
You now know how to use Mailshake end to end:
- ✅ Redactor de correos electrónicos con IA
- ✅ Buscador de datos
- ✅ Automatización de LinkedIn
- ✅ Capturador de plomo
- ✅ Mail Merge
- ✅ Integraciones
- ✅ Capacidad de entrega de correo electrónico
- ✅ Automated Follow-Ups
Siguiente paso: Pick one feature and try it today.
Most people start with the AI Email Writer.
It takes less than five minutes to build a new campaign from pre-made templates.
Preguntas frecuentes
What does Mailshake do?
Mailshake is a sales engagement platform for cold outreach. It sends personalized cold emails, runs automated follow-ups, adds LinkedIn and calling steps, and tracks replies inside one dashboard.
¿En qué consiste la regla 30/30/50 para los correos electrónicos en frío?
It splits attention across your email: 30 percent on the subject line, 30 percent on the opening line, and 50 percent on the offer and call to action.
¿Qué es la regla de los 3 correos electrónicos?
Send three emails before moving on: the first paso, a short value add, and a final breakup note. Most replies land on emails two and three.
What is a good opening line for an email?
Reference something specific about them, not you. A recent hire, post, or product change works. Skip hope you are well and get to the point fast.
Is email marketing still worth it in 2026?
Yes. Email still returns more per dollar than paid ads for most B2B teams, as long as your list is clean and your sender reputation stays healthy.
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