⚡ Verdict rapide :
- Tarification : Metricool paid plans start at $18/month. Blaze starts at $39/mo.
- Idéal pour : Metricool for scheduling and analytics across many social media platforms. Blaze for AI content creation.
- Différence principale : Metricool ships a social inbox, hashtag tracker and Looker Studio export. Blaze writes the posts for you.
- Notre choix : Metricool, because it covers publishing, analytics and reporting on a free plan.
These two tools get compared for the wrong reason.
People assume both are social media scheduling tools.
Only one of them really is.
Metricool schedules, tracks and reports across your social accounts.
Blaze AI writes the content that fills that calendar.
Here is how each one earns its place in your stack.
Aperçu
This Metricool vs Blaze comparison covers pricing, features and ease of use.
It also breaks down who each platform actually suits.
Our sources include published specs, documentation and G2 reviews.
Nos rédacteurs ont également passé du temps à manipuler les deux outils.
Ces observations figurent dans les sections « Ce que notre équipe a remarqué » ci-dessous.
Qu'est-ce que Metricool ?
Metricool is a social media management platform built for social media managers.
Two Spanish software experts launched it in 2016.
Juan Pablo Tejela and Laura Montells still run the company.
Over one million professionals use it, including Peugeot, Adidas and McDonald’s.
You connect your social accounts and manage everything from one dashboard.
That includes Facebook, Twitter, LinkedIn, YouTube, Google Entreprise Profile and Google Ads.
You can also track TikTok Ads spend next to your organic data.
The video below walks through the dashboard in a few minutes.
🏆 Winner: Metricool
Schedule, analyze and report across every social network you run. The free account covers one brand with no time limit.
Tarification Metricool
Here is what a Metricool account costs.
| Plan | Prix | Idéal pour |
|---|---|---|
| Gratuit | 0 $/mois | One brand, 50 posts monthly |
| Démarreur | 18 $/mois | Solo social media manager |
| Avance | 45 $/mois | Agences possédant plusieurs marques |
| Coutume | Contactez-nous pour connaître les tarifs | Large in-house teams |
Pricing verified September 2026.
Essai gratuit : No card needed. The free plan runs with no time limit for one brand.
Garantie de remboursement : None advertised. Paid plans bill monthly and you cancel from inside your account.
📌 Note: The free plan posts to every social platform except LinkedIn, and caps you at 50 social media posts per month.
⚠️ Pricing conflict: Our research file lists the Starter plan at $22 monthly and $18 annually, plus an Advanced plan at $54 monthly. The figures in the table above come from our verified pricing source. Check the checkout page before you buy.
Principaux avantages de Metricool
Here is what pulls people in:
- One planner for everything: Schedule a month of scheduled content across every social network in one sitting. Auto posting handles the rest.
- Boîte de réception unique : The social inbox pulls your social media messages into one place. You reply without leaving Metricool, which helps your audience stay engaged.
- Easy analytics: Performance from every connected account lands in one view. You get historical data going back 12 months.
- Rapports personnalisés : Creating reports takes a few clicks. You can download custom reports or push data into Looker Studio.
- Competitor tracking: Watch how rival accounts perform on the same networks. Useful when you pas new work.
- Canva import: Save designs straight from Canva. No downloading and re-uploading files.
- Liens intelligents : Build a link in bio page with multiple links for your audience.
Ce que notre équipe a remarqué
Notre écrivain ran a real client calendar through Metricool for several weeks. Here is what stood out:
She also recorded a short walkthrough of the same workflow.
Avantages et inconvénients de Metricool
✅ Avantages
- Free plan lets you post for one brand with no time limit
- Cheaper than most rival social media management tools
- Schedules to a wide selection of social media platforms
- Ads data and organic data sit in the same dashboard
- Reports export in minutes instead of hours
❌ Inconvénients
- Instagram posting lags behind Buffer, according to user reviews
- YouTube Shorts auto-posting has thumbnail selection problems
- Le chargement des vidéos peut être lent et frustrant.
- Support is not always helpful, based on G2 feedback
Qu'est-ce que Blaze AI ?
Blaze AI is a content creation platform for marketing teams and small businesses.
It writes social media posts, blog articles, emails and video scripts.
The system learns your brand voice from your website and past posts.
Every draft then sounds like your company instead of generic AI.
It supports content creation in over 40 languages.
Built-in SEO tools help each piece reach search engines.
This walkthrough shows the editor and the brand kit setup.
Runner Up: Blaze AI
Turn one idea into a week of content. Blaze AI writes in your voice and schedules to your social channels.
Tarification de Blaze AI
Blaze AI offers four paid tiers. There is a free trial but no permanent free tier.
| Plan | Prix | Idéal pour |
|---|---|---|
| Démarreur | 39 $/mois | fondateurs indépendants et petites équipes |
| Croissance | 85 $/mois | Marketing teams scaling output |
| Croissance organique | 999 $/mois | Done-for-you content service |
| Annonces de recherche + Croissance organique | 2 499 $/mois | Campagnes multicanaux |
Pricing verified September 2026.
Essai gratuit : Oui. Vous pouvez tester la plateforme avant de payer.
Garantie de remboursement : None published. Cancel from your account settings before the next billing date.
📌 Note: The two top tiers are managed services, not software seats. Most petite entreprise owners never leave the first two rows.
⚠️ Pricing conflict: Our research file describes a Creator Plan at $26 per month with 300K AI words and one workspace member, plus a Pro Plan, Team Plan and Enterprise Plan. Our verified pricing source shows the four tiers above. Blaze appears to have renamed its lineup, so confirm on the checkout page.
Principaux avantages de Blaze AI
Here is where Blaze AI earns its keep:
- Unique brand voice: The AI studies your existing pages and keeps every draft consistent. That saves the edit-everything stage.
- Réutilisation du contenu : One blog post becomes social media posts, an email and a script for short videos. The content creation process stops from scratch every time.
- AI image generation: Generate AI images beside the copy so posts ship complete.
- Content calendars: Plan and schedule work to your social media profiles from the same screen.
- SEO built in: Structure and keyword help arrive while you write, not after.
- Caractéristiques de l'équipe : Higher tiers add real time collaboration and priority support for marketing teams.
- Smooth onboarding process: Customers describe setup as quick and the interface as user friendly.
This clip covers the benefits in about two minutes.
Ce que notre équipe a remarqué
Our writer built a two-week campaign in Blaze AI for a small nonprofit. Here is what she flagged:
Avantages et inconvénients de Blaze AI
✅ Avantages
- Keeps a consistent brand voice across every asset
- Turns one idea into high quality content for several channels
- Works in over 40 languages for global audiences
- Reviewers call the onboarding and customer service excellent
❌ Inconvénients
- Output can read as AI-generated without editing
- Users want better AI image generation and post previews
- Pas de forfait gratuit, seulement une période d'essai.
- Analytics stay thin next to dedicated reporting tools
Comparaison des fonctionnalités
Now for the main differences between these two tools. We compared nine features plus cost, using published specs and hands-on time with each platform.
| Fonctionnalité | Metricool | Blaze AI |
|---|---|---|
| Prix initial | 0 $/mois | 39 $/mois |
| Plan gratuit | ✅ | ❌ |
| Publication automatique | ✅ | ✅ |
| Rédaction de contenu par IA | ❌ | ✅ |
| Images IA | ❌ | ✅ |
| Boîte de réception sociale | ✅ | ❌ |
| Rapports personnalisés | ✅ | ❌ |
| Analyse concurrentielle | ✅ | ❌ |
| Ads Tracking (Google, TikTok) | ✅ | ❌ |
| Idéal pour | Gestion de plusieurs marques | Creating content fast |
1. Scheduling and Auto Posting
Metricool : The planner covers a wide selection of networks, from Facebook and LinkedIn to YouTube and a Twitter account. Autolists handle recurring posts so evergreen content keeps cycling. You can queue a month of work in one sitting.
Blaze IA : Scheduling exists, but it is the last step of a writing workflow. You create content first, then push it to your social channels. Coverage is narrower than Metricool’s.
⚠️ Avertissement: Reviewers report thumbnail problems when Metricool auto-posts YouTube Shorts, and formatting quirks on TikTok. Check the first few posts manually.
2. Calendrier du contenu
Metricool : The calendar shows every brand you manage in one grid. You drag posts around, edit légendes inline and see gaps months ahead.
Blaze IA : Content calendars sit next to the editor, so new content moves from draft to slot without a second tab. It suits one business more than twelve.
3. Analytics and Custom Reports
Metricool : This is the strongest part of the product. Performance from every network lands in one view, with 12 months of history and competitor tracking. Reports download in a few clicks.
Blaze IA : Content analytics tell you which pieces performed. There is no competitor benchmarking and no report constructeur for client-facing documents.
4. Création de contenu par IA
Metricool : The Social Media Assistant drafts captions and suggests hashtags from a short prompt. It helps with the last mile, not with blogs or long-form work.
Blaze IA : AI content creation is the whole point here. You get the ability to produce blogs, emails, video scripts and posts in over 40 languages, aimed at your target audience.
5. Brand Voice Control
Metricool : No brand voice engine. You bring the writing, and the platform handles distribution and measurement.
Blaze IA : The brand voice générateur reads your site and past posts, then holds that tone across every asset. Agencies running several clients can save a separate voice profile for each.
6. Integrations and Data Export
Metricool : The Looker Studio connector pushes data straight into client dashboards. Canva import and Zapier integration cover the rest of your workflow.
Blaze IA : Its full-cycle marketing view ties content to campaigns and leads across email and LinkedIn, reading community data for buying intent. Reporting exports are lighter than Metricool’s.
7. Link in Bio and Distribution
Metricool : SmartLinks builds a branded page holding multiple links. Traffic from it feeds back into your analytics instead of disappearing.
Blaze IA : No link in bio tool. Its scroll-stopping hooks focus on the post itself rather than the click after it.
8. Hashtags vs AI Images
Metricool : The hashtag tracker suggests tags and follows them in real time. There is no video editor and no générateur d'images inside the app.
Blaze IA : You can generate AI images beside the copy. Reviewers say this is the weakest module and want sharper results.
9. Team Workflow and Support
Metricool : An approval tool routes drafts to clients before anything publishes. Live chat support and a help center page cover questions, though G2 feedback on response quality is mixed.
Blaze IA : The brand voice editor lets teammates refine tone together, with real time collaboration on higher tiers. Customer service earns steady praise in reviews.
10. Tarification et coût
Here are both lineups side by side.
| Étage | Metricool | Blaze AI |
|---|---|---|
| Gratuit | 0 $/mois | ❌ (essai uniquement) |
| Entrée payante | Formule de base — 18 $/mois | Starter — $39/mo |
| Milieu | Advance — $45/month | Growth — $85/mo |
| Haut | Custom — Contact for the pricing | Organic Growth — $999/mo |
| Haut | — | Search Ads + Organic Growth — $2,499/mo |
Metricool : You can run a real digital presence for free, then pay $18/month when one brand becomes several. G2 reviews repeatedly note that it undercuts rival companies.
Blaze IA : Entry costs more than double Metricool’s, and there is no free tier to test long-term. The money makes sense only if it replaces freelance writing hours.
Différents scénarios
| Si vous avez besoin | Choisir | Pourquoi |
|---|---|---|
| A free account | Metricool | Free plan, no time limit |
| Rapports clients | Metricool | Looker Studio and PDF export |
| Someone to write posts | Blaze AI | Full AI content engine |
| To manage multiple brands | Metricool | Advance plan covers agencies |
| Consistent brand voice | Blaze AI | Voice trained on your material |
| Ads plus organic in one place | Metricool | Google Ads and TikTok Ads data |
💰 Votre budget
Metricool costs nothing to start and $18/month after that. Blaze AI asks $39/mo before you have published anything.
🔌 Votre pile technologique
Metricool plugs into Canva, Zapier and Looker Studio. Blaze AI connects to email and other platforms where campaigns run.
📝 Votre style d'écriture
If you already write well, Metricool gets that work published faster. If drafting is the bottleneck, Blaze AI removes it.
🎓 Votre niveau d'expérience
Beginners easily navigate the Blaze AI editor, and its user friendliness gets steady praise. Metricool packs more dials, so give it an afternoon.
🆓 Essais et démos gratuits
Sign up for the free Metricool plan and post for one week. Use the Blaze AI trial on a real campaign, not a test one.
🛟 Options d'assistance
Both offer email and chat help, and Blaze AI adds priority support on upper tiers. Non profits and small teams should ask about discounts first.
Guide de changement
Already committed to one? Here is what changes.
🔄 Vous passez de Metricool à Blaze AI ?
✅ Ce que vous y gagnerez :
- An AI that writes blogs, emails and posts for you
- A saved brand voice that keeps output consistent
- AI images generated beside the copy
❌ Ce que vous perdrez :
- The social inbox and competitor tracking
- Google Ads and TikTok Ads data in the same dashboard
- The free tier and downloadable client reports
📋 Comment changer :
- Export your Metricool reports before the plan lapses
- Start the Blaze AI trial and build your brand kit
- Reconnect each social profile and rebuild the calendar
🔄 Vous passez de Blaze AI à Metricool ?
✅ Ce que vous y gagnerez :
- Analytics with 12 months of history per network
- One inbox for comments and direct messages
- A cheaper entry price and a permanent free option
❌ Ce que vous perdrez :
- Long-form AI drafting for blogs and emails
- The trained brand voice profile
- AI image generation inside the editor
📋 Comment changer :
- Copy your best-performing drafts out of Blaze AI
- Open a free Metricool account and connect your networks
- Load the calendar and switch auto posting on
Ce que notre analyse n'a pas couvert
We focused on solo managers, small teams and agencies. We did not test enterprise contracts, custom pricing or Blaze AI’s two managed-service tiers. API access and bulk licensing sit outside this comparison. Our notes reflect the September 2026 versions of both platforms, and features move quickly in this category.
Verdict final
| Catégorie | Gagnant |
|---|---|
| 💰 Tarification | Metricool |
| 🚀 Planification | Metricool |
| 📊 Analytics and Reports | Metricool |
| ✍️ Création de contenu | Blaze AI |
| 🎨 Brand Voice and AI Images | Blaze AI |
| 👶 Facilité d'utilisation | Blaze AI |
| 🔌 Intégrations | Metricool |
| 🏆 Vainqueur toutes catégories | Metricool |
🏆 GAGNANT : METRICOOL
Metricool remporte 4 catégories sur 7.
Idéal pour : Social media managers, agencies running multiple brands, and anyone who reports to clients.
These platforms answer two different questions. Metricool answers “where does this go and did it work.” Blaze AI answers “what do we post.”
Blaze AI is an excellent tool if writing is your bottleneck. It stays a valuable tool for founders with no marketing hire and no time.
For most people managing social media accounts, Metricool covers more ground for less money. Plenty of teams run both, and that combination works well.
Comparaison de Metricool
Here is how Metricool holds up against other tools in this category:
Metricool contre Buffer
Metricool l'emporte sur : Ads tracking alongside organic data, competitor benchmarking, cheaper agency pricing
Buffer l'emporte sur : Smoother Instagram publishing, cleaner interface, faster mobile app
Metricool vs Plus tard
Metricool l'emporte sur : Reporting depth, Looker Studio export, network coverage beyond Instagram
Victoires ultérieures sur : Visual grid planning, influencer campaign tools, Instagram-first workflows
Metricool vs Loomly
Metricool l'emporte sur : Built-in analytics, ads data, lower entry price
Loomly gagne sur : Approval workflows for larger teams, post ideas library, asset management
Metricool contre Sprout Social
Metricool l'emporte sur : Price by a wide margin, free tier, quick setup for solo managers
Sprout Social remporte la victoire sur : Social listening, CRM-style inbox, enterprise reporting
Comparaison de Blaze AI
Blaze AI sits in a crowded field of writing platforms:
Blaze AI contre Jaspe
Blaze AI l'emporte sur : Lower entry cost, built-in scheduling, simpler setup for small businesses
Jasper gagne sur : Longer-form control, deeper template library, wider app integrations
Blaze AI contre Copy.ai
Blaze AI l'emporte sur : Publishing built in, brand voice training, multi-format repurposing
Copy.ai l'emporte sur : Short-form ad copy, free entry tier, sales workflow features
Blaze AI contre Writesonic
Blaze AI l'emporte sur : Consistent voice across assets, calendar planning, cleaner onboarding
Writesonic l'emporte sur : Cheaper starting tier, SEO article workflows, live web research
Blaze AI contre Rytr
Blaze AI l'emporte sur : Campaign-level planning, image generation, team collaboration
Rytr gagne sur : Budget pricing, lightweight interface, quick one-off drafts
Foire aux questions
À quoi sert Metricool ?
It plans, schedules and measures posts across your social networks. The platform also tracks ad campaigns and builds client reports from the same data.
Puis-je utiliser Metricool gratuitement ?
Yes. The free tier covers one brand with no time limit and 50 posts per month. It reaches every network except LinkedIn.
Quel est le prix mensuel de Blaze AI ?
Plans run from $39/mo for Starter to $85/mo for Growth. Two managed-service tiers cost $999/mo and $2,499/mo.
L'IA de Blaze est-elle meilleure que ChatGPT?
For marketing work, often yes. It stores your brand voice, plans campaigns and publishes. ChatGPT is more flexible but forgets your style between chats.
Qu'y a-t-il de mieux que Metricool ?
Sprout Social offers deeper listening, and Buffer handles Instagram more smoothly. Neither matches the price. Pick based on whether reporting or publishing polish matters more.
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