Struggling to keep up with all your réseaux sociaux?
It can feel like a juggling act, right?
That’s where social media management tools come in handy.
Two popular names you might have heard are Metricool vs Blaze.
Both promise to help you manage your social media like a pro.
Let’s dive in and see what each tool has to offer.
Aperçu
We took both Metricool and Blaze for a spin.
We tried out all their cool features.
We posted stuff, looked at the numbers, and saw how easy they were to use.
This helped us see which one might be better for you.
Want to gain a deeper understanding of your social media performance and optimize your strategy? Sign up for a free Metricool account and unlock valuable insights today!
Tarifs : It has a free plan. Paid plan Starts at $18/month
Caractéristiques principales :
- Hashtag tracking
- Analyse des concurrents
- Easy-to-use reporting
Ready to save an average of 15 hours per week on content creation? Over 92% of Blaze users report an increase in writing speed.
Tarifs : It has a free plan. Paid plan Starts at $26/yearly
Caractéristiques principales :
- Commerce électronique
- Local Services
- Fitness & Life Coaches
What is Metricool?
Okay, so what’s Metricool all about?
It’s like a helper tool for your social media.
It lets you see all your stuff in one place.
You can plan your posts, track how they do, and even check out your website’s stats.
Pas mal, hein ?
Découvrez également nos favoris Alternatives à Metricool…
Notre avis
Plus de 70 % des utilisateurs de Metricool déclarent économiser au moins 5 heures par semaine sur la gestion des réseaux sociaux. Explorez-le et découvrez combien vous pouvez gagner !
Principaux avantages
- Caractéristiques: Metricool regroupe analyses, planification et gestion de campagnes en un seul endroit. Il inclut également une boîte de réception pour gérer tous vos commentaires et messages, un planificateur de contenu et des outils d'analyse de la concurrence.
- Réseaux sociaux pris en charge : Il fonctionne avec plus de 20 plateformes, notamment Facebook, Instagram, Twitter, LinkedIn, TikTok et même Google Business Profile et Twitch.
- Facilité d'utilisation : La plateforme dispose d'une interface claire et intuitive, ce qui la rend facile à naviguer même pour les débutants.
- Assistance clientèle : Ils offrent un support client réactif via le chat en direct et un centre d'aide détaillé.
- Intégrations : Il se connecte à des outils populaires tels que Canva, Google Drive et Zapier pour rationaliser votre flux de travail.
- Évolutivité : Metricool propose différents plans pour répondre aux besoins des particuliers, des petites entreprises et des grandes agences.
Tarifs
- Gratuit: 0$/mois pour 5 profils concurrents.
- Démarreur: 18$/mois pour 100 profils concurrents.
- Avancé: 45 $/mois pour la gestion des rôles.
- Coutume: Tarification personnalisée.
Avantages
Inconvénients
What is Blaze?
Okay, let’s talk about Blaze now.
Think of Blaze as another helper for your social media.
It also lets you put your posts on a schedule. You can see how people are talking about your brand.
It tries to make it easier to connect with your audience.
Also, explore our more Blaze alternatives…
Notre avis
Start your 30-day free trial with Blaze and join over 30,000 brands that use its powerful analytics and unified inbox to drive social success.
Principaux avantages
Here are some neat things Blaze can do:
- It helps you find nouveau ideas for content that people might like.
- You can see what people are saying about your brand in en temps réel.
- It lets you manage your social media on different plateformes.
- They say it uses smart tools to help you grow your audience faster.
- You can keep an eye on what your competitors are doing.
Tarifs
Blaze has a few ways you can pay for it.
Créateur: $26/yearly
Pro: $37/yearly
Démarrage: $59/yearly
Agence: $150/yearly
Avantages
Inconvénients
Comparaison future
Discover the key differences between Metricool and Blaze AI in this comprehensive feature comparison.
This guide will help you understand their strengths and weaknesses to choose the best tool for your digital presence and marketing efforts.
1. Social Media Management and Analytics
- Metricool: An excellent tool for social media managers. It unifies all your social networks, including Facebook, Twitter, and LinkedIn, in one dashboard. You can analyze social media accounts, track performance, and get easy analytics with unlimited historical données.
- Blaze AI: While Blaze AI can schedule social media posts, its primary focus is on the content creation process. The platform offers a multi-channel campaign feature to manage content across social channels, but it’s not a dedicated social media manager in the same way as Metricool.
2. Content Creation and AI Features
- Metricool: It includes an AI assistant to help you create content, generate ideas, and write social media posts. The content creation process is a valuable tool, but it is an add-on to its core social media management features.
- Blaze AI: This platform is an AI content creation powerhouse. Blaze AI offers ai image generation, ai words, and the ability to create content in a unique brand voix. It’s designed to help small entreprise owners and marketing teams create high quality content with just a few clicks.
3. All-in-One vs. Specialized Tools
- Metricool: Positioned as a digital swiss army knife for your digital presence. It integrates social media platforms, Google Business Profile, Google Ads, and websites. You can manage all your tools and gain insights into that matters discover easy analytics.
- Blaze AI: It’s more specialized in content creation and AI. The platform is a game changer for generating a large volume of content quickly. It excels at repurposing content and optimizing it for search engines.
4. Inbox and Social Messages
- Metricool: Features a social boîte de réception that combines all your social messages into a single inbox. This allows you to easily navigate and stay engaged with your community by managing comments, reviews, and social messages from various networks in one place.
- Blaze AI: Does not have a dedicated social inbox or the ability to manage all your social messages in one centralized location. The platform is focused on creating new content and streamlining the content creation process, not on managing customer service interactions.
5. Reporting and Data
- Metricool: Fournit de solides rapports capabilities. You can download custom reports in a few clicks, or use the advanced plan to create and download custom reports, and even connect to Looker Studio for more in-depth data. The data extracted is comprehensive and easy to understand.
- Blaze AI: Reporting is focused on content performance and campaign analytics. While you can see what content works, it does not offer the same depth of analytics or custom reports as Metricool. The data extracted is more for optimizing the content itself.
6. Integrations and Ecosystem
- Metricool: Integrates with a wide range of social accounts and marketing tools. It offers a Zapier integration in its advanced plan, allowing you to connect with other platforms and automate workflows.
- Blaze AI: Has integrations with key social platforms like Facebook, Twitter, and LinkedIn for scheduled content and auto posting. It also uses Zapier to connect with other tools, but its primary ecosystem is centered around content and creative assets.
7. Pricing and Plans
- Metricool: Offers a free account (or free plan) with limited features, which is a great starting point. Paid plans include the starter plan and advanced plan, offering more social accounts, historical data, and features for multiple brands.
- Blaze AI: Also offers a free plan and paid plans, including a creator plan and a team plan. The pricing is tiered based on the number of ai words, plagiarism scans, and other features, reflecting its focus on content creation.
8. User Experience and Support
- Metricool: Known for its user friendly interface and is an excellent tool for social media managers. The onboarding process is simple, and it has a comprehensive help center page and live chat support for customers.
- Blaze AI: A quick review shows a user friendly interface with a focus on simplicity. While it has an excellent tool for content creation, some users note the learning curve for fully utilizing the AI features. Priority support is available on higher-tier plans.
9. Target Audience
- Metricool: Ideal for social media managers, agencies, and companies who need a comprehensive solution for managing social media accounts, analyzing data, and reporting. It’s an excellent tool for those who want to win time.
- Blaze AI: Best suited for petite entreprise owners, freelancers, and marketing teams who prioritize content creation and need to produce a high volume of new content quickly and in a consistent brand voice.
10. Scheduling and Automation
- Metricool: Has robust scheduling and auto posting features, including an Autolist to keep your social accounts active. It provides the best times to post based on your audience, helping you to stay consistent.
- Blaze AI: Features a content calendar for scheduled content. The platform’s main automation is in the content creation itself—turning one piece of content into a multi-channel campaign with a few clicks.
11. Other Differentiating Features
- Metricool: Offers a Link in Bio feature with multiple links, hashtag trackers, and competitor analysis. It’s also one of the few tools that can analyze TikTok Ads and Google Ads. A Metricool review often highlights its all-in-one nature.
- Blaze AI: Features a built-in éditeur vidéo, and the ability to train the AI on your unique brand voice. Its focus on AI image generation and ai words for copy make it a unique offering in the market.
What to Look For When Choosing a Social Media Scheduling Tool?
Here are some quick things to think about when picking a social media helper:
- User Friendliness: A tool’s design should be intuitive. A blaze ai review or metricool review often highlights this, noting how easy it is to sign up and edit content. You should be able to simply scroll through features and find what you need without a steep learning curve. The better the user experience, the more save time you’ll get back.
- Caractéristiques principales: Look for the main differences between platforms. Do you need a robust social platform to manage your entire digital presence, including a website and blogs? Or is your primary goal to produce high-volume content with AI? Consider if the tool can handle your twitter account, YouTube channel, and other social media profiles.
- Collaboration and Team Features: For small teams and non profits, the ability to collaborate is crucial. A good tool will offer real time collaboration to help you save time and streamline your workflow. It’s important to be able to give different team members access to a metricool account or blaze ai workspace.
- Data and Reporting: The ability to access and understand your data is key. Look for a tool that makes creating reports easy. Check what kind of historical data is available and if you can download custom reports. This helps you understand what’s working and how to make more money from your efforts.
- Content Management: The platform should simplify your content creation process. A tool that includes an AI assistant can be a valuable addition, as you can create content in a consistent brand voice. Also, consider if it can handle social media messages from multiple networks in a single inbox.
- Pricing and Scalability: Many tools, like Metricool, offer a free account to get started, but consider the cost of paid plans as your needs grow. Ask yourself if the tool can support multiple brands or just one brand. A blaze ai or metricool account should offer plans that scale with your business.
- Social Inbox: A dedicated social inbox for managing all your social messages from various social networks can be a game changer for staying engaged with your audience and managing customer service.
- Fonctionnalités avancées: Some tools, like Metricool, offer a brand kit to maintain a consistent aesthetic across all your content. Other tools, like then blaze ai, focus on specific AI capabilities like generating high-quality blog posts and videos.
- Soutien: A strong help center page and responsive support can make a huge difference, especially if you’re a beginner. Look for a tool that offers reliable support to prevent you from leaving metricool or any other platform due to frustration.
Final Verdict: Our Pick
Okay, so after trying out both Metricool and Blaze, we have a favorite.
For most people, we think Metricool comes out on top.
It can do more things, like connect to more social media sites and check out your competitors.
We also liked how detailed the numbers and reports were.
Blaze is still a good tool, especially if you’re starting or want something super simple.
But if you want more power and features to really grow your social media, Metricool is probably the better choice.
We spent a lot of time testing these tools, so we hope our experience helps you pick the right one for you!
More of Metricool
Here’s a concise comparison of Metricool against its alternatives, highlighting key differences:
- Metricool vs Sprout Social: Choose Metricool for an intuitive platform with strong analytics and competitor insights, or Sprout Social for deeper analysis and robust team collaboration.
- Metricool vs Socialpilot: Choose Metricool for its clear visual analytics and hashtag tracking or Socialpilot for its more budget-friendly plans with excellent scheduling capabilities.
- Metricool Contre Sendable: Choose Metricool for its user-friendly interface and comprehensive analytics dashboard or Sendible for its strong client management tools and social listening features.
- Metricool vs Content Studio: Choose Metricool for its all-in-one analytics overview or Content Studio for its content discovery prowess and AI-powered content suggestions.
- Metricool vs Heropost: (Information on a direct comparison is limited, suggesting a potential focus on different niche features or pricing models.)
- Metricool control Agorapulse: Consider Metricool for its straightforward analytics presentation, or Agorapulse for a well-rounded platform with strong engagement and listening tools.
- Metricool vs Zoho Social: Choose Metricool for its broader platform support and in-depth analytics or Zoho Social for a cost-effective solution within the Zoho ecosystem.
- Metricool vs Buffer: Choose Metricool for its comprehensive analytics and competitor tracking, or Buffer for its simplicity and ease of social media scheduling.
- Metricool vs Sprinklr: Opt for Metricool if you’re a small to medium-sized business prioritizing analytics, or Sprinklr for an enterprise-level solution with extensive features.
- Metricool vs Later: Select Metricool for its broader analytical capabilities across platforms, or Later for its specialized focus on visual content management, especially for Instagram.
- Metricool vs Loomly: Choose Metricool for its in-depth analytics and competitor insights or Loomly for its strength in content calendar planning and team collaboration.
- Metricool vs Blaze: (Information on Blaze is limited, indicating it might be a feature within another platform or a less commonly known social media management tool.)
More of Blaze
- Blaze vs Sprout Social: It is a comprehensive enterprise platform with a robust social CRM and in-depth analytics.
- Blaze vs Metricool: It typically provides broader analytics, including website and competitor analysis, which might be more extensive than what Blaze offers.
- Blaze vs Socialpilot: It usually supports a wider range of social media platforms and may have more developed features for team management and client reporting than Blaze.
- Flamber Contre Sendable: It often includes more advanced reporting, automation capabilities, and integration options than Blaze.
- Blaze vs Content Studio: It typically focuses on content discovery, creation, and a unified social inbox, which might be more specialized than Blaze’s offerings.
- Blaze vs Heropost: It emphasizes AI-powered content creation and scheduling, a feature that Blaze may or may not have to the same extent.
- Blaze vs Agorapulse: It is known for its strong community management tools and social listening capabilities, which might be more robust than Blaze’s.
- Blaze vs Zoho Social: It offers integration with the Zoho suite and solid reporting features, which might be more comprehensive than Blaze’s.
- Blaze vs Buffer: It is recognized for its simplicity and ease of scheduling, a core feature that Blaze would also likely offer, but potentially with less advanced analytics.
- Blaze vs Sprinklr: It is an enterprise-level platform with extensive features for large organizations, making it significantly more comprehensive than what Blaze likely offers.
- Blaze vs Later: It specializes in visual content planning, particularly for Instagram, which might be a more focused approach compared to Blaze’s broader feature set (if it exists).
- Blaze vs Loomly: It focuses on team collaboration and content creation workflows, which might be more developed than similar features in Blaze.
- Blaze vs Hootsuite: It is a more comprehensive tool with a wider range of platform integrations and advanced social listening.
- Blaze vs Planable: It is a collaboration-first tool with a strong focus on content approval workflows.
Questions fréquemment posées
What is the main difference between Metricool and Blaze?
Metricool connects to more platforms and offers deeper analytics and competitor tracking. Blaze is simpler and focuses on core scheduling and analytics for fewer platforms.
Quel est le meilleur outil pour les débutants ?
Blaze might be easier for beginners because it has a simpler layout and fewer features to learn. Metricool has more tools, which can be overwhelming at first.
Can I try Metricool and Blaze for free?
Yes, both Metricool and Blaze offer free plans with limited features. This lets you test them out before paying for a subscription.
Which tool is better for a large team?
Metricool has more advanced team management features, allowing you to assign roles and manage permissions more effectively than Blaze.
Is Metricool or Blaze better for Instagram specifically?
Both offer good Instagram scheduling and analytics. Metricool’s bio link tool and competitor analysis might give it a slight edge for serious Instagram users.
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