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Metricool против Blaze: какой инструмент для социальных сетей победит в 2026 году?

от | Last updated Apr 27, 2026

Победитель
Метрикул
4.2
  • All Social Networks in One Dashboard
  • Unified Social Inbox for Messages
  • Hashtag Tracker & Analytics
  • Создавайте пользовательские отчеты в несколько кликов.
  • Отслеживание рекламы в Google Ads и TikTok
  • Free Plan with 50 Posts/Month
  • Платные тарифные планы от 18 долларов в месяц.
Второе место
Лучший раздел, изображение 16
3.9
  • AI Content Creation for Posts
  • AI Brand Voice Генератор
  • Встроенная функция генерации изображений с помощью ИИ.
  • Генератор постов для блога на основе ИИ
  • Content Calendars & Scheduling
  • Поддерживается более 40 языков.
  • Платные тарифные планы от 39 долларов в месяц.

⚡ Quick Verdict:

  • Цены: Metricool starts at $0/month (free plan) vs Blaze AI at $39/month (no free plan)
  • Лучше всего подходит для: Metricool for social media managers needing analytics and scheduling, Blaze AI for content creation with AI assistance
  • Ключевое отличие: Metricool focuses on managing all your social networks and creating reports, while Blaze AI focuses on AI content creation and brand voice
  • Our pick: Metricool for most users — better value with free plan, stronger analytics, and broader social platform support
Сравнение Metricool и Blaze

Social media managers face a constant challenge.

You need to schedule content, track performance, and respond to social messages.

Metricool vs Blaze AI both promise to help you manage your digital presence.

But they solve very different problems for different users.

Обзор

This comparison covers pricing, features, and ease of use for both tools.

We also break down who each social media scheduling tool works best for.

Our sources include published specs, documentation, and user reviews.

By the end, you’ll know which tool fits your social media management needs.

Что такое Metricool?

Metricool is a social media management tool built for social media managers who handle multiple brands.

It helps you schedule social media posts across all your social networks from a single inbox.

The platform includes analytics for Facebook, Twitter, LinkedIn, YouTube, and Google Бизнес Профиль.

You can also track Google Ads and TikTok Ads performance within the same dashboard.

Метрикул

Manage all your social media accounts from one place. Schedule posts, track analytics, and respond to social media messages without leaving Metricool.

Цены на продукцию Metricool

Metricool offers a free plan with paid options for users who need more features.

ПланЦенаЛучше всего подходит для
Бесплатно0 долларов в месяцСоздатели-одиночки тестируют платформу.
Стартер18 долларов в месяцФрилансеры и небольшие команды
Продвигать45 долларов в месяцАгентства, управляющие множеством брендов
ОбычайДля уточнения цен свяжитесь с нами.Корпоративные команды со специфическими потребностями

Pricing verified April 2026.

цены на продукцию Metricool

Бесплатная пробная версия: Yes, the free plan allows scheduling to all social media platforms except LinkedIn with a limit of 50 posts per month.

Гарантия возврата денег: Metricool offers monthly billing with no long-term contracts required.

📌 Примечание: The free plan includes access to all social media platforms except LinkedIn. You can schedule up to 50 social media posts per month and access historical data from the past 3 months.

⚠️ Предупреждение: Some users report that the video upload process can be slow and frustrating. Plan extra time when scheduling video content.

Основные преимущества Metricool

Here’s what makes Metricool worth considering for your social media management:

  • Единая панель управления: Manage all your social networks from a single inbox. See posts, messages, and analytics in one place.
  • Социальные сети: Respond to all your social media messages without leaving Metricool. Stay engaged with your audience easily.
  • Интеграция с Looker Studio: Connect your data to Looker Studio for advanced reporting and data visualization.
  • Отслеживание хэштегов: Track hashtag performance in real-time. The tool generates suggested hashtags based on your input.
  • Анализ конкурентов: Analyze your competition’s performance across various social media platforms.
  • SmartLinks: Create a customizable link in bio for your social accounts. Drive traffic with multiple links from one URL.
  • Пользовательские отчеты: Download custom reports from your social media data in a few clicks. Generate automated monthly reports in minutes.
Метрикул

What Our Team Noticed

Наш писатель signed up for Metricool and spent time exploring the social media scheduling tool. Here’s what stood out from that hands-on time:

личный опыт использования Metricool

Плюсы и минусы Metricool

✅ Плюсы
  • Free plan available with no time limit for testing
  • Supports all major social media platforms including Google Business Profile
  • Built-in Google Ads and TikTok Ads tracking
  • Канва integration saves time on content creation
  • Cheaper than many competitors like Buffer and Later
❌ Минусы
  • Процесс загрузки видео может быть медленным и вызывать разочарование.
  • Время ответа службы поддержки клиентов могло бы быть быстрее.
  • Some users report formatting issues with TikTok posts
  • Free plan limits LinkedIn scheduling

Что такое Blaze AI?

Blaze AI is an AI content creation platform built for малый бизнес owners and marketing teams.

It helps you create content for social media posts, blog articles, emails, and video scripts.

The platform learns your unique brand voice from existing materials to maintain consistency.

Most users choose it for the content creation process and AI image generation features.

Blaze AI

Create high quality content with AI that matches your brand voice. Generate social media posts, blogs, and marketing materials in minutes.

Ценообразование Blaze AI

Blaze AI offers several paid plans but no free tier for ongoing use.

ПланЦенаЛучше всего подходит для
Стартер39 долларов в месяцТворческие личности-одиночки и малые предприятия
Рост85 долларов в месяцGrowing teams needing more AI words
Органический рост999 долларов в месяцAgencies focused on organic marketing
Поисковая реклама + органический рост2499 долларов в месяцМаркетинговые команды полного цикла

Pricing verified April 2026.

Цены Blaze

Бесплатная пробная версия: Yes, Blaze AI offers a free trial to test the platform before committing to a paid plan.

Гарантия возврата денег: Contact customer support for refund policies on paid plans.

📌 Примечание: The Creator Plan costs $26/month and includes 1 workspace member with 300K AI words per month. This is the most affordable entry point for small business owners.

⚠️ Предупреждение: Some users report that AI-generated content can be detected as AI-written. You may need to edit outputs for a more natural tone.

Основные преимущества Blaze AI

Here’s what makes Blaze AI worth considering for your content creation needs:

  • Голос бренда, созданный ИИ: The platform learns from your existing materials to maintain a consistent brand voice across all content.
  • Генерация изображений с помощью ИИ: Create AI images directly within the platform without switching to other tools.
  • Blog Post Generator: Turn ideas into full blog articles with built-in SEO optimization for search engines.
  • Content Calendars: Plan and schedule your content effectively with the visual calendar feature.
  • Многоканальные кампании: Create content for social channels, email, and blogs from one platform.
  • Более 40 языков: Generate content in over 40 languages for global reach and target audience expansion.
  • Совместная работа в режиме реального времени: Teams can work together on content with shared workspaces and editing tools.
главная страница Blaze

What Our Team Noticed

Our writer signed up for Blaze AI and spent time exploring the AI content creation platform. Here’s what stood out from that hands-on time:

Blaze ai

Преимущества и недостатки Blaze AI

✅ Плюсы
  • User friendly interface easy for beginners to navigate
  • Maintains consistent brand voice across all content types
  • Built-in SEO optimization for blog content
  • Excellent customer service according to user reviews
  • Smooth onboarding process for new users
❌ Минусы
  • Бесплатный тарифный план для постоянного использования отсутствует.
  • AI-generated content may be detected as AI-written
  • AI image generation needs improvement according to users
  • Higher starting price than competitors like Metricool

Сравнение характеристик

Ready to dive into a detailed comparison of Metricool vs Blaze AI?

We’ll explore 10 key features to help you determine which social media tool best suits your needs.

ОсобенностьМетрикулBlaze AI
Начальная цена0 долларов в месяц (бесплатный тариф)39 долларов в месяц
Бесплатный план
Планирование публикаций в социальных сетях
Создание контента с помощью ИИ
Генерация изображений с помощью ИИ
Социальная почта
Панель аналитики
Отслеживание хэштегов
Отслеживание рекламы Google
Искусственный интеллект для создания фирменного голоса
Лучше всего подходит дляМенеджеры социальных сетейСоздатели контента

1. Планирование публикаций в социальных сетях

Метрикул: Schedule and publish social media posts across all your social networks from one dashboard. The platform supports Facebook, Twitter, LinkedIn, YouTube, TikTok, Pinterest, and Google Business Profile. You can schedule a month’s worth of content in one place with the visual content planner.

Планировщик социальных сетей Metricool

Blaze AI: Schedule and post content to your social channels directly from the platform. The content calendar helps you plan scheduled content visually. However, the scheduling features are secondary to the AI content creation tools.

график пожаров и публикация

2. Создание контента с помощью ИИ

Метрикул: Does not include AI content creation features. The platform focuses on scheduling, analytics, and managing social accounts. You’ll need to create content using other tools like Canva (which does integrate with Metricool).

Blaze AI: The core strength of this valuable tool is AI content creation. Generate social media posts, blog posts, emails, and video scripts with a few clicks. The AI learns your unique brand voice to maintain consistency across all marketing efforts.

Генератор постов для блога blaze AI

3. Аналитика и отчетность

Метрикул: Analytics is where this tool shines. Access easy analytics that matters with data extracted from all connected social media platforms. Download custom reports in minutes and track historical data from the past 12 months. The Looker Studio integration enables advanced data visualization.

Отчеты Metrocool в социальных сетях

Blaze AI: Content analytics help you track how your posts perform. However, the analytics features are basic compared to Metricool. The focus remains on the content creation process rather than deep data analysis.

аналитика контента Blaze

4. Управление входящими сообщениями в социальных сетях

Метрикул: Manage all your social messages from a single inbox. Respond to comments and messages across all your social networks without leaving Metricool. This helps social media managers stay engaged with their audience and save time.

Blaze AI: Does not include a social inbox feature. You’ll need to use native social media platforms or other tools to respond to social media messages and comments.

5. Генерация изображений с помощью ИИ

Метрикул: Does not include AI image generation. However, the Canva integration allows you to create designs and save them directly into Metricool without downloading and re-uploading.

Blaze AI: Generate AI images directly within the platform. Create visuals for your social media posts without switching to other platforms. Some users suggest the AI image generation could use improvement, but it’s a valuable tool for quick graphics.

Blaze ai

6. Brand Voice Consistency

Метрикул: Does not include brand voice AI features. Content tone and voice depend entirely on what you create manually or import from other tools.

Blaze AI: The brand voice editor learns from your existing content to maintain a consistent brand voice. The AI Brand Генератор голоса analyzes your writing style and applies it to all new content created on the platform.

Генератор фирменного стиля blaze AI

7. Hashtag Tracking

Метрикул: Track hashtag performance in real-time with the dedicated hashtag tracker. The tool generates suggested hashtags based on your input and monitors their effectiveness on your Twitter account and Instagram posts.

metricool Hashtag Tracker

Blaze AI: Does not include dedicated hashtag tracking. The platform focuses on content creation rather than hashtag analytics and performance monitoring.

8. Отслеживание рекламных кампаний

Метрикул: Track Google Ads and TikTok Ads performance within the same dashboard. See how your digital ad campaigns perform alongside organic social media analytics.

Blaze AI: The Search Ads + Organic Growth plan includes ad management features. However, ad tracking is limited to higher-tier plans and not available in the Starter or Growth plans.

9. Командное сотрудничество

Метрикул: The Social Media Content Approval Tool lets teams review and approve content before publishing. Multiple users can access the metricool account based on your plan level.

Инструмент утверждения контента для социальных сетей Metricool

Blaze AI: Real time collaboration features let small teams work together on content. The team plan includes multiple workspace members and priority support for marketing teams.

10. Ценообразование и стоимость

Уровень планаМетрикулBlaze AI
Бесплатно0 долларов в месяц❌ Бесплатного тарифа нет
Вход18 долларов в месяц (стартовый тариф)39 долларов в месяц (стартовый тариф)
Средний уровень45 долларов в месяц (авансом)85 долларов в месяц (рост)
ПремиумДля уточнения цен свяжитесь с нами.999 долларов в месяц (органический рост)

Метрикул: The free account makes Metricool accessible for testing. Paid plans start at just $18/month, making it a good value for social media managers on a budget. Users report that Metricool is cheaper than rivals like Buffer and Later.

Blaze AI: No free plan for ongoing use, though a free trial exists. The Starter plan at $39/month is more than double Metricool’s entry price. The jump to higher tiers is significant, with the Organic Growth plan reaching $999/month.

⚠️ Предупреждение: Compare features carefully before choosing based on price alone. Blaze AI costs more but includes AI content creation that Metricool lacks entirely.

Различные сценарии

Если вам это нужноВыбиратьПочему
Ограниченный бюджет или бесплатный вариантМетрикулFree plan available with 50 posts/month
Создание контента с помощью ИИBlaze AICore focus on AI-generated content
Аналитика социальных сетейМетрикулDeeper analytics and custom reports
Social inbox for messagesМетрикулUnified inbox for all platforms
согласованность фирменного стиляBlaze AIAI learns and maintains your voice
Отслеживание рекламы GoogleМетрикулBuilt-in ad campaign analytics
Подходит для начинающихBlaze AIEasier onboarding process

💰 Ваш бюджет

Metricool wins if budget matters. The free plan lets you test the platform without spending money. Blaze AI requires at least $39/month with no free tier for ongoing use.

🔌 Ваш технологический стек

Metricool integrates with Looker Studio for advanced reporting and connects with Canva for design. Blaze AI works as a standalone platform for content creation with Zapier integration available.

📝 Ваш рабочий процесс создания контента

If you create content elsewhere and need a scheduling tool, choose Metricool. If you struggle to create content and need AI help, choose Blaze AI.

🎓 Ваш уровень опыта

Both tools work for beginners. Blaze AI has a smoother onboarding process according to users. Metricool has more features to learn but offers solid help center page documentation.

🆓 Бесплатные пробные версии и демо-версии

Both platforms offer ways to test before buying. Metricool’s free account works indefinitely with limits. Blaze AI offers a free trial period before requiring payment.

🛟 Варианты поддержки

Blaze AI receives praise for excellent customer service. Metricool support exists but some users report slower response times. Consider this if you need responsive live chat support.

Руководство по переключению

Уже используете один из этих инструментов? Вот чего следует ожидать, если вы перейдете на него.

🔄 Switching from Metricool to Blaze AI?

✅ Что вы получите:

  • AI content creation for social media posts and blogs
  • AI image generation built into the platform
  • Искусственный интеллект для формирования фирменного стиля письма, который изучает ваш стиль письма.

❌ Что вы потеряете:

  • Unified social inbox for responding to messages
  • Hashtag tracking and analytics
  • Отслеживание рекламы в Google Ads и TikTok

📋 Как переключиться:

  1. Export your analytics and reports from Metricool
  2. Sign up for Blaze AI free trial to test features
  3. Connect your social accounts and upload brand materials
🔄 Switching from Blaze AI to Metricool?

✅ Что вы получите:

  • Бесплатный тарифный план для снижения ежемесячных расходов.
  • Social inbox for all social media messages in one place
  • Advanced analytics and custom reports with data visualization

❌ Что вы потеряете:

  • AI content creation for posts and blogs
  • AI image generation features
  • Brand voice AI that maintains consistency

📋 Как переключиться:

  1. Download any content calendars and brand materials from Blaze AI
  2. Create a free Metricool account to start
  3. Connect all your social media accounts to the new dashboard

What Our Review Didn’t Cover

This comparison focused on social media managers and small business owners. We didn’t test enterprise-level features or custom API integrations. Our observations are based on the April 2026 versions — features may have changed since then. If you manage 50+ social media profiles or need agency-specific tools, your experience may differ from what we’ve described.

Окончательный вердикт

КатегорияПобедитель
💰 ЦеныМетрикул
📱 Social Media SchedulingМетрикул
🤖 Создание контента с помощью ИИBlaze AI
📊 Аналитика и отчетностьМетрикул
📬 Социальная почтаМетрикул
🎨 AI Image GenerationBlaze AI
🗣️ Голос брендаBlaze AI
🏆 Общий победительМетрикул

🏆 ПОБЕДИТЕЛЬ: Metricool

Компания Metricool победила в 4 из 7 категорий.

Лучше всего подходит для: Social media managers, agencies managing multiple brands, users who need analytics and reporting

Metricool and Blaze AI serve different purposes despite both being social media tools.

Metricool is a digital swiss army knife for scheduling, analytics, and managing all your social networks.

Blaze AI focuses on the content creation process with AI that learns your brand voice.

Blaze AI is excellent for small business owners who struggle to create content consistently.

However, if you need broader social media management with better value, Metricool is the better choice.

Больше информации о Metricool в сравнении с другими продуктами.

Here’s how Metricool stacks up against other social media management competitors:

Метрикул против буфера

Компания Metricool побеждает в следующих матчах: Lower pricing, Google Ads tracking, hashtag analytics, more social platform support

Буфер выигрывает по следующим параметрам: Simpler interface, better Instagram scheduling, established reputation

Метрикул против Латер

Компания Metricool побеждает в следующих матчах: Free plan availability, social inbox feature, competitor analysis, broader analytics

Последующие победы: Visual content calendar, Instagram-first features, link-in-bio customization

Metricool против Hootsuite

Компания Metricool побеждает в следующих матчах: Significantly lower pricing, free plan option, TikTok Ads integration

Hootsuite побеждает по: Enterprise features, team collaboration at scale, established integrations

Метрикул против Sprout Social

Компания Metricool побеждает в следующих матчах: Much lower cost per month, free plan for testing, Google Business Profile support

Компания Sprout Social одержала победу в следующих областях: Advanced social listening, enterprise reporting, dedicated account management

Больше сравнений Blaze AI

Here’s how Blaze AI stacks up against other AI content creation competitors:

Blaze AI vs Джаспер

Blaze AI побеждает в следующих областях: Lower entry price, built-in scheduling, user friendly interface for beginners

Джаспер побеждает по следующим критериям: More AI templates, larger content library, better for long-form content

Blaze AI vs Copy.ai

Blaze AI побеждает в следующих областях: Brand voice consistency, AI image generation, content calendars built-in

Copy.ai побеждает по следующим параметрам: Better for short-form copy, more workflow автоматизация, free tier available

Blaze AI vs Writesonic

Blaze AI побеждает в следующих областях: Social media focus, brand voice editor, smoother onboarding process

Writesonic wins on: More SEO tools, Chatsonic AI помощникболее низкая начальная цена

Blaze AI vs Рытр

Blaze AI побеждает в следующих областях: Brand voice learning, AI images, better for marketing teams

Rytr побеждает по следующим показателям: Much lower cost (budget-friendly), simpler interface, free plan with limits

Часто задаваемые вопросы

Для чего используется Metricool?

Metricool helps social media managers schedule posts across all social networks from one dashboard. The platform includes analytics, a social inbox for messages, and ad tracking for Google Ads and TikTok Ads.

Могу ли я пользоваться Metricool бесплатно?

Yes, the free plan allows scheduling to all platforms except LinkedIn with a limit of 50 posts per month. You can use the free account indefinitely without time limits.

Что такое Blaze AI?

Blaze AI is an AI content creation platform for small business owners and marketing teams. It generates social media posts, blog articles, and marketing materials while learning your unique brand voice.

Blaze AI — бесплатное приложение?

Blaze AI offers a free trial but no ongoing free plan. Paid plans start at $39/month for the Starter tier.

What is the difference between Metricool and Blaze AI?

Metricool focuses on social media scheduling, analytics, and managing messages. Blaze AI focuses on AI content creation and brand voice consistency. They serve different primary needs.

Фахим Джохардер, основатель

Фахим Джохардер, основатель

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