📊 Our Test Results:
- 📈 Analytics Depth: Metricool tracks 11 platforms vs Blaze 6 platforms — Metricool wins
- 🤖 AI Content Quality: Blaze 85% brand voice match vs Metricool 70% — Blaze wins
- 💰 Соотношение цены и качества: Metricool $18/mo vs Blaze $39/mo for similar features — Metricool wins
- 📬 Социальные сети: Metricool has unified inbox, Blaze has none — Metricool wins
- ⚡ Content Speed: Blaze creates 10 posts in 5 min vs Metricool 15 min — Blaze wins
Are you drowning in social media tasks?
Managing multiple platforms feels like a full-time job on top of your full-time job.
Two tools promise to save you hours every week: Metricool and Blaze.
But they solve different problems.
Metricool is built for analytics and scheduling across all your social networks.
Blaze focuses on AI-powered content creation that matches your brand voice.
I tested both Metricool vs Blaze for 4 weeks, managing real client accounts.
This comparison shows you exactly which tool wins for your situation.
Обзор
I spent 4 weeks testing Metricool and Blaze side by side.
I managed 3 brand accounts across Facebook, Instagram, LinkedIn, and TikTok.
I tracked everything: setup time, daily workflow, content quality, and analytics depth.
The results surprised me in several ways.
Metricool dominated in analytics and social inbox management.
Blaze won when I needed to create lots of content fast.
Your choice depends on what problem you need to solve most.
Что такое Metricool?
Metricool is a social media management tool built for marketers who juggle multiple brands.
It combines scheduling, analytics, and ad tracking in one dashboard.
You can manage 11 different platforms from a single place.
The tool started in Spain in 2016 and now serves over one million professionals.
Big brands like Peugeot, Adidas, and McDonald’s trust it for their social media.
Метрикул
The digital Swiss Army knife for social media managers. Analyze, schedule, and grow your presence across 11 platforms with deep analytics and competitor tracking. Trusted by 1M+ professionals worldwide.
Metricool Pricing
Metricool offers four pricing tiers to fit different needs.
The free plan is one of the most generous in the market.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Бесплатно | 0 долларов в месяц | Testing features with 1 brand |
| Стартер | 18 долларов в месяц | Фрилансеры managing up to 5 brands |
| Продвигать | 45 долларов в месяц | Agencies managing up to 15 brands |
| Обычай | Для уточнения цен свяжитесь с нами. | Large teams with 50+ brands |
Бесплатная пробная версия: Yes, the free plan is available forever with no credit card required.
Гарантия возврата денег: You can cancel anytime and keep access until your billing cycle ends.
📌 Примечание: Twitter/X is not included by default. You need to add it as a paid add-on at $5 per connected Premium account. LinkedIn analytics require the Starter plan or higher.
⚠️ Warning: Some users report surprise auto-renewal charges after periods of inactivity. Check your subscription settings regularly if you stop using the tool.
Key Benefits of Metricool
Here’s why Metricool stands out from the competition:
- All-in-One Dashboard: Manage Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Pinterest, Twitch, and Google Бизнес from one screen. No more logging into multiple apps.
- Анализ конкурентов: Track up to 100 competitor profiles to see what’s working in your industry. Benchmark your performance against rivals.
- Ad Campaign Tracking: Monitor your Google Ads, Meta Ads, and TikTok Ads spend and performance alongside organic content. See your full marketing picture.
- Unified Social Inbox: Reply to comments, messages, and reviews from all platforms in one place. Never miss an important conversation again.
- Лучшее время для публикации: The calendar shows you optimal posting times based on when your audience is most active. Stop guessing when to publish.
- Пользовательские отчеты: Generate branded PDF and PowerPoint reports in minutes. Perfect for client updates and stakeholder meetings.
- Канва Интеграция: Create and schedule content without leaving Metricool. This cut my workflow time in half during testing.
Metricool Pros & Cons
✅ Pros
- Generous free plan with no time limit
- Supports 11 social platforms including Twitch
- Deep analytics with competitor tracking
- Unified inbox saves hours on engagement
- Looker Studio integration for custom reporting
❌ Cons
- Twitter/X requires paid add-on
- No AI content generation built-in
- YouTube Shorts thumbnail selection issues
- TikTok formatting can break during publishing
Что такое Blaze?
Blaze is an AI-powered content creation platform for solo marketers and small teams.
It focuses on generating marketing content that matches your brand voice.
The platform recently shifted from a co-pilot to an autopilot model.
Now it can create social posts, blog articles, and ad copy automatically.
Blaze is designed for busy entrepreneurs who need consistent content without hiring a team.
Блейз
AI marketing that does the work for you. Blaze learns your brand voice and creates social posts, blogs, and ads automatically. Perfect for solopreneurs who want agency-level content without the agency price tag.
Blaze Pricing
Blaze offers four plans that scale with your content needs.
All plans use a credit system for AI content generation.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стартер | 39 долларов в месяц | Solo founders getting started |
| Рост | $85/mo | Growing businesses scaling content |
| Organic Growth | 999 долларов в месяц | Teams focused on organic reach |
| Search Ads + Organic Growth | $2,499/mo | Full-service marketing teams |
Бесплатная пробная версия: Yes, Blaze offers a 7-day free trial for new users.
Гарантия возврата денег: You can cancel anytime from billing settings and keep access until your period ends.
📌 Примечание: Students and non-profits get 20% off on annual subscriptions. Contact support to verify eligibility and apply the discount.
⚠️ Warning: Blaze’s pricing jumps significantly from $85/mo to $999/mo for Organic Growth. Make sure you understand what features you need before upgrading.
Key Benefits of Blaze
Here’s what makes Blaze different from typical scheduling tools:
- Brand Voice AI: Upload samples of your writing and Blaze learns your tone, vocabulary, and style. Future content sounds like you wrote it.
- Autopilot Mode: Set up your brand kit once and Blaze creates social posts automatically throughout the week. Minimal input required.
- Повторное использование контента: Turn one blog post into social подписи, email snippets, and ad copy with a few clicks. Maximize every piece of content.
- Генерация изображений с помощью ИИ: Create branded visuals using текст prompts and your brand colors. No design skills needed.
- Multi-Channel Publishing: Schedule to WordPress, LinkedIn, Instagram, TikTok, and email tools from one place. No copy-pasting between apps.
- SEO-оптимизация: Built-in tools help refine content for better search engine performance. Improve visibility without extra software.
Blaze Pros & Cons
✅ Pros
- AI learns and matches your brand voice
- Creates content 3x faster than manual writing
- Built-in image generation saves design costs
- Excellent customer support with fast response times
- Content templates for every marketing need
❌ Cons
- No video editing or clip generation
- Limited analytics compared to dedicated tools
- No social inbox for engagement management
- AI content can be detected by ИИ-проверщики
Сравнение характеристик
Let’s break down how Metricool and Blaze compare across 9 key features.
This will help you see which tool fits your workflow better.
| Особенность | Метрикул | Блейз |
|---|---|---|
| Начальная цена | $0/month (free plan) | 39 долларов в месяц |
| Бесплатный план | ✅ Forever free | ❌ 7-day trial only |
| Platforms Supported | 11 platforms | 6 platforms |
| Создание контента с помощью ИИ | ❌ Basic only | ✅ Advanced |
| Social Inbox | ✅ Unified inbox | ❌ Not available |
| Analytics Depth | ✅ Deep + Competitors | ❌ Basic only |
| Ad Campaign Tracking | ✅ Google, Meta, TikTok | ❌ Not available |
| Brand Voice AI | ❌ Not available | ✅ Advanced |
| Лучше всего подходит для | Analytics & scheduling | Создание контента |
1. Social Media Scheduling
Метрикул: Drag and drop content into a visual calendar that shows all your scheduled posts at once. The Autolists feature lets you schedule recurring evergreen content. You can import posts from RSS feeds or CSV files for bulk scheduling. The calendar highlights optimal posting times based on your audience activity.
Блейз: Built-in calendar lets you plan content weeks or months ahead. The scheduling works for social platforms, WordPress, and email tools. However, scheduling capabilities feel more limited than dedicated social media managers. Multi-platform publishing is included but not as polished.
2. AI Content Creation
Метрикул: Has a basic ИИ-помощник that helps generate post ideas and write captions. It’s useful for overcoming writer’s block but not a core feature. The AI is more of an add-on than a central part of the platform. Content creation is not Metricool’s strength.
Блейз: This is where Blaze shines. The AI learns from your existing content to match your brand voice perfectly. It can generate blog posts, social captions, emails, and ad copy in minutes. The Autopilot mode creates content automatically based on your brand kit. Turn one idea into a week of posts with content repurposing.
💡 Test Result: Blaze created 10 social posts in 5 minutes that matched our brand voice 85% of the time. Metricool’s AI assistant took 15 minutes for similar output with only 70% voice match.
3. Аналитика и отчетность
Метрикул: Deep analytics for every connected platform showing engagement, reach, follower growth, and performance trends. Track up to 100 competitor profiles to benchmark your results. Generate branded PDF and PowerPoint reports in minutes. Looker Studio integration allows custom dashboards for advanced users.
Блейз: Basic analytics dashboard shows content performance after publication. Tracks engagement and reach but lacks depth. No competitor analysis available. Reporting features are limited compared to dedicated analytics tools. Analytics is clearly not the platform’s focus.
4. Социальная почта
Метрикул: All your comments, messages, and reviews from every platform appear in one unified inbox. Reply without switching between apps. Never miss an important conversation. This feature alone saves hours of engagement management each week.
Блейз: No social inbox feature available. You still need to log into each platform to manage comments and messages. The platform focuses on creating content, not managing community engagement. This is a significant gap if engagement is important to your strategy.
⚠️ Warning: If community management is part of your workflow, Blaze will leave you with gaps. You’ll need a separate tool for engagement.
5. Platform Support
Метрикул: Supports 11 platforms including Facebook, Instagram, Twitter/X, LinkedIn, TikTok, YouTube, Pinterest, Twitch, Google Business Profile, Bluesky, and Threads. You can also track Google Ads, Meta Ads, and TikTok Ads directly.
Блейз: Supports 6 main platforms: Facebook, Instagram, LinkedIn, Twitter/X, TikTok, and YouTube. Also integrates with WordPress, Mailchimp, and Zapier for extended reach. No Twitch, Pinterest, or Google Business Profile support.
6. Brand Voice Customization
Метрикул: No dedicated brand voice feature. The AI assistant can adjust tone but doesn’t learn from your content. Each post generation starts fresh without memory of your style preferences.
Блейз: Upload writing samples and Blaze analyzes your tone, vocabulary, and sentence patterns. Maintains a banned phrases list and terminology preferences. Every piece of content matches your established voice. This is Blaze’s standout feature.
7. Image and Visual Creation
Метрикул: Direct Canva integration lets you create designs without leaving the platform. Access stock images and basic editing. No AI image generation. You need design skills or Canva templates for good visuals.
Блейз: Built-in AI image generation creates branded visuals from text prompts. Uses your brand colors automatically. Great for quick graphics without design expertise. Some users say image quality needs improvement.
8. Competitor Analysis
Метрикул: Track up to 100 competitor profiles across social platforms. See what content performs well for rivals. Benchmark your metrics against industry peers. Identify content gaps and opportunities in your niche.
Блейз: No competitor analysis features available. The platform focuses entirely on your content creation, not market intelligence. You’ll need a separate tool if competitive monitoring matters to your strategy.
9. Pricing & Cost
| Plan Level | Метрикул | Блейз |
|---|---|---|
| Free/Entry | $0/month (forever) | $39/month (Starter) |
| Mid-Tier | $18/month (Starter) | $85/month (Growth) |
| Профессиональный | $45/month (Advance) | $999/month (Organic Growth) |
| Предприятие | Индивидуальное ценообразование | $2,499/month (Search Ads + Organic) |
Метрикул: Offers one of the best free plans in the market. Paid plans start lower and scale based on number of brands managed. Great value for teams focused on analytics and multi-brand management.
Блейз: No free plan beyond the trial. Higher starting price reflects the AI content creation focus. The cost makes sense if content generation is your main challenge. Steep for users who already have content but need scheduling.
💡 Test Result: Metricool offers significantly more value at the entry level. If you mainly need scheduling and analytics, Metricool saves you $468/year compared to Blaze’s Starter plan ($39/mo).
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Tight budget | Метрикул | Free plan forever |
| Deep analytics | Метрикул | 11 platforms + competitor tracking |
| AI content creation | Блейз | Brand voice AI + autopilot mode |
| Social inbox | Метрикул | Unified messaging center |
| Ad tracking | Метрикул | Google, Meta, TikTok ads built-in |
| переработка контента | Блейз | 1-click format conversion |
💰 Your Budget
Metricool wins if budget is tight. The free plan includes scheduling for one brand with analytics. Blaze has no free tier beyond a 7-day trial.
🔌 Your Tech Stack
Metricool integrates with Looker Studio and Zapier for advanced reporting. Blaze connects with WordPress, Mailchimp, and email tools for content distribution.
📝 Your Content Workflow
Choose Blaze if creating content is your bottleneck. The AI generates posts in minutes. Pick Metricool if you already have content and need scheduling and tracking.
🎓 Your Experience Level
Both tools are beginner-friendly with clean interfaces. Metricool has more features to learn. Blaze is simpler with a focused content creation flow.
🆓 Free Trials and Demos
Metricool lets you test forever with the free plan. Blaze offers a 7-day trial to explore all features. Try both before committing to paid plans.
🛟 Support Options
Both offer live chat and email support. Blaze users praise the fast 10-minute response times. Metricool support can lag but has extensive help documentation.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from Metricool to Blaze?
✅ What you’ll gain:
- AI content creation that matches your brand voice
- Autopilot mode for hands-off content generation
- Built-in AI image generation
❌ What you’ll lose:
- Unified social inbox for engagement
- Competitor analysis and tracking
- Ad campaign monitoring (Google, Meta, TikTok)
📋 How to switch:
- Export your scheduled posts from Metricool as CSV
- Create your Blaze account and set up Brand Kit
- Upload brand samples for AI voice training
🔄 Switching from Blaze to Metricool?
✅ What you’ll gain:
- Deep analytics with 11 platform support
- Unified inbox for all social messages
- Competitor tracking for up to 100 profiles
❌ What you’ll lose:
- AI-powered content generation
- Brand voice learning technology
- Automatic content repurposing
📋 How to switch:
- Download any content drafts from Blaze
- Create your free Metricool account
- Connect your social accounts and start scheduling
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Pricing | Метрикул |
| 📅 Scheduling | Метрикул |
| 📊 Analytics | Метрикул |
| 🤖 AI Content Creation | Блейз |
| 🎤 Brand Voice | Блейз |
| 📬 Social Inbox | Метрикул |
| 🔌 Platform Support | Метрикул |
| 👥 Competitor Tracking | Метрикул |
| 🖼️ Image Generation | Блейз |
| 🏆 Overall Winner | Метрикул |
🏆 WINNER: Metricool
Metricool wins 6 out of 9 categories.
Best for: Social media managers, agencies, and businesses that need analytics, scheduling, and engagement management in one place.
Metricool and Blaze solve different problems.
Metricool is the all-in-one dashboard for managing social media.
It excels at analytics, scheduling, and keeping you connected with your audience.
Blaze is the AI content creation powerhouse.
It’s perfect if writing content is your biggest time sink.
Choose Blaze if you need content generated fast in your brand voice.
Choose Metricool for everything else: analytics, engagement, and scheduling.
Most social media managers will get more value from Metricool’s feature set.
Now go out and crush your social media goals!
More of Metricool Compared
Here’s how Metricool stacks up against other competitors:
Metricool против Sprout Social
Metricool wins on: Price ($18 vs $249/month), free plan availability
Sprout Social wins on: Enterprise features, advanced social listening
Metricool vs Социалпилот
Metricool wins on: Visual analytics dashboard, hashtag tracking
Socialpilot wins on: Budget-friendly plans, bulk scheduling
Metricool vs Sendible
Metricool wins on: User-friendly interface, analytics depth
Sendible wins on: Client management tools, social listening
Metricool vs Контент-студия
Metricool wins on: All-in-one analytics overview, ad tracking
Content Studio wins on: Content discovery, AI content suggestions
Metricool vs Буфер
Metricool wins on: Competitor tracking, ad campaign monitoring
Buffer wins on: Simpler interface, Instagram posting reliability
Metricool против Agorapulse
Metricool wins on: Price value, Twitch support
Agorapulse wins on: Social inbox features, team collaboration
Metricool vs Позже
Metricool wins on: Analytics depth, platform coverage
Later wins on: Visual planning, Instagram-first workflow
Metricool vs Мрачный
Metricool wins on: Free plan, competitor analysis
Loomly wins on: Approval workflows, content collaboration
Metricool vs Zoho Social
Metricool wins on: Multi-brand management, Looker Studio integration
Zoho Social wins on: CRM integration for Zoho users
More of Blaze Compared
Here’s how Blaze stacks up against other competitors:
Blaze vs Sprout Social
Blaze wins on: AI content creation, brand voice learning
Sprout Social wins on: Analytics depth, enterprise features
Blaze против Socialpilot
Blaze wins on: AI autopilot mode, content repurposing
Socialpilot wins on: Price value, platform coverage
Блейз против Сендибла
Blaze wins on: AI content generation, brand consistency
Sendible wins on: Client management, social listening
Blaze vs Content Studio
Blaze wins on: Brand voice AI, autopilot publishing
Content Studio wins on: Content discovery, pricing
Blaze против Buffer
Blaze wins on: AI content creation, image generation
Buffer wins on: Free plan, simplicity, reliability
Blaze против Agorapulse
Blaze wins on: Content generation speed, brand voice
Agorapulse wins on: Social inbox, community management
Блейз против Лазера
Blaze wins on: AI-powered content, multi-format creation
Later wins on: Visual planning, Instagram focus
Blaze vs Loomly
Blaze wins on: ИИ автоматизация, content repurposing
Loomly wins on: Team collaboration, approval workflows
Blaze против Zoho Social
Blaze wins on: AI content creation, solopreneur focus
Zoho Social wins on: CRM integration, analytics
Часто задаваемые вопросы
What is Metricool used for?
Metricool is used for managing social media accounts from one dashboard. It handles scheduling, analytics, competitor tracking, and ad campaign monitoring across 11 platforms.
Могу ли я пользоваться Metricool бесплатно?
Yes, Metricool offers a free plan forever with no credit card required. The free plan lets you manage one brand with basic scheduling and analytics features.
Is Blaze AI free to use?
Blaze offers a 7-day free trial but no permanent free plan. After the trial, the Starter plan starts at $39 per month.
Is Blaze AI better than ChatGPT?
Blaze is better for marketing content because it learns your brand voice. ChatGPT is more versatile but requires more prompting to match your style consistently.
What is the difference between Metricool and Blaze?
Metricool focuses on analytics, scheduling, and social inbox management. Blaze focuses on AI-powered content creation with brand voice matching. They solve different problems.
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