Cómo usar ManyChat para hacer crecer tu negocio en 2026

Inicio rápido

Esta guía abarca todas las funciones de ManyChat:

• Empezando — Connect your Facebook page and send your first message
• Cómo utilizar la mensajería multicanal — Talk to your subscriber base on Messenger, Instagram, SMS and email from one inbox.
• Cómo usar chatbots interactivos — Build conversations with buttons and quick replies that run without a human.
• Cómo usar la función de toma de control del chat en vivo — Pause the bot mid-chat and answer a real customer yourself.
• Cómo utilizar integraciones potentes — Push subscriber data into Zapier, Shopify, HubSpot and Google Sheets.
• Cómo usar plantillas y flujos — Start from a proven layout instead of an empty canvas.
• Cómo utilizar el marketing por SMS — Text subscribers directly when a Messenger message would go unread.
• How to Use Popular Agency Partners — Hire a vetted specialist to build the whole bot for you.
• Cómo usar el asistente de IA — Draft replies and whole flow steps from a short prompt.
• Cómo utilizar el programa de afiliados — Earn recurring commission when people you refer upgrade.

Tiempo necesario: 5 minutos por función

También en esta guía: Consejos profesionales | Errores comunes | Solución de problemas | Precios | Alternativas

¿Por qué confiar en esta guía?

I have run ManyChat on my own negocio Facebook page for two years, across a free account and a Pro account. Every screen below is one I have clicked through myself.

ManyChat is the best known chat marketing tool for small teams.

Most people connect a page, send one welcome message, then stop.

This guide shows you how to use ManyChat properly, feature by feature.

Tutorial de ManyChat

This How to Use ManyChat tutorial walks through setup, then every feature, then the traps that waste your first week.

ManyChat

Turn Facebook comments, Instagram DMs and SMS into booked customers. ManyChat automates the first reply so no lead waits. Get started free with up to 1,000 contacts, no card needed.

PRUEBA MANYCHAT AHORA →

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ALTERNATIVAS A MANYCHAT →

Introducción a ManyChat

Before any feature works, you need to setup ManyChat once.

Tarda unos tres minutos.

Here is my walkthrough of the account first:

Now let us go step by step.

Step 1: Create Your ManyChat Account

Go to the ManyChat site and click Get Started Free.

Sign in with Facebook so ManyChat access is granted in one move.

✓ Control: The permission screen lists your pages.

Step 2: Connect Your Facebook Page to ManyChat

You need administrator rights on the negocio Facebook page you pick.

Choose the page, then select Connect to finish linking your Facebook page to ManyChat.

Here is what the account looks like once it is live:

✓ Control: Your page name shows in the top left corner.

Step 3: Write Your Welcome Message and Default Reply

Open the Settings area and edit your greeting texto, the line people see before they opt in.

Write the first message your messenger bot sends after someone taps the Get Started button.

Your ManyChat bot can now send automated messages the moment a new person replies.

Then add an automatic reply for anything the bot cannot answer.

How to Use ManyChat Multi-Channel Messages

Mensajería multicanal lets you reach the same contact list on Facebook Messenger, Instagram, SMS and email from one place.

ManyChat supports omnichannel marketing, so one contact can get a Messenger reply today and an SMS tomorrow.

Paso 1: Abrir la configuración

Click Settings in the left sidebar of your ManyChat dashboard.

Open the Channels tab to see every channel ManyChat offers.

Step 2: Connect Each Channel

Pick a channel and select Connect.

Facebook and Instagram need admin rights on the business Facebook page.

Así es como se ve:

✓ Control: Each connected channel shows a green status dot.

Step 3: Set Your Fallback Order

Choose which channel a message starts on when a contact is unreachable.

Email and SMS work well as backups for an unread Messenger message.

Cómo usar los chatbots interactivos de ManyChat

Chatbots interactivos lets you build conversations with buttons and quick replies that answer common questions without you.

ManyChat lets you create interactive chatbots with no coding experience, using the visual flow builder. ManyChat sequences can then drip follow-ups over the next few days, much like an email autoresponder.

Step 1: Start a New Flow

Abierto Automatización and click New Flow.

Name it something clear, like Product Questions.

Step 2: Add Buttons and Quick Replies

Drag a message block onto the flow builder canvas.

Add up to three buttons per card to guide the user forward.

Así es como se ve:

✓ Control: The preview opens a real conversation in Messenger.

Paso 3: Previsualizar y publicar

Send a test to your own Facebook Messenger before going live.

Publish once every path ends somewhere sensible.

How to Use ManyChat Live Chat

Adquisición del chat en vivo lets you pause the bot mid-conversation and answer a customer yourself.

Automation handles volume, but some questions need a person. Live chat takeover covers that gap.

Paso 1: Abre el chat en vivo

Click Contacts, then open any active conversation.

You will see the full message history for that user.

Paso 2: Pausar la automatización

Hit the pause toggle to stop the whole bot for that contact.

Adjust how long the pause lasts inside your live chat settings.

Así es como se ve:

✓ Control: The conversation header shows automation paused.

Paso 3: Responder y reanudar

Type your answer and send it.

Reanudar automation when the issue is closed.

Cómo usar las potentes integraciones de ManyChat

Integraciones potentes lets you push subscriber data into other tools like Zapier, Shopify, HubSpot and Google Sheets.

Zapier and the wider integration list sit on the Pro plan and cover complex workflows.

Paso 1: Abra la pestaña Integraciones.

Go to Settings, then Integrations.

Browse what ManyChat connects to natively.

Step 2: Authorise the Connection

Select Connect and sign in to the tool you want.

Map ManyChat custom fields to the fields on the other side.

Así es como se ve:

✓ Control: A test contact appears in the connected app within seconds.

Step 3: Trigger It From a Flow

Add an action step inside an existing flow.

Choose the integration and pick the data to send.

Cómo usar las plantillas y los flujos de ManyChat

Plantillas y flujos lets you start from a proven layout instead of a blank flow builder canvas.

Templates are the fastest route to a working bot, and most ManyChat tutorials start here.

Paso 1: Explore la biblioteca de plantillas.

Open Automation and click Templates.

Filter by goal, such as lead generation or bookings.

Step 2: Install and Rename

Click Install to drop the template into your account.

Rename each step so the flow builder stays readable.

Así es como se ve:

✓ Control: No placeholder text is left in any message.

Step 3: Swap in Your Own Copy

Replace the placeholder text with your own wording.

Update every link to point at your own website.

How to Use ManyChat SMS Marketer

Marketing por SMS lets you text your subscribers directly when a Messenger message would go unread.

SMS gets read fast, which is why it pairs so well with slower channels.

Step 1: Enable the SMS Channel

Open Settings, then SMS, and complete the carrier registration.

Approval usually takes a day or two.

Step 2: Collect Consent

Add a phone number field to any opt in step.

Say clearly what people are signing up for.

Así es como se ve:

✓ Control: Your test phone receives the message.

Step 3: Send Your First Text

Build a short broadcast under 160 characters.

Include one link and one clear action.

Cómo utilizar los socios de agencia populares de ManyChat

Popular Agency Partners lets you hire a vetted specialist to build the whole bot for you.

If your team has no time to learn the tool, ManyChat keeps a directory of certified agencies.

Step 1: Open the Partner Directory

Visit the agency directory from the ManyChat site.

Filter by industry and by budget.

Step 2: Compare Case Studies

Read the results each agency published.

Look for proof on conversion rates, not vanity metrics.

Así es como se ve:

✓ Control: You have at least three quotes to compare.

Step 3: Send a Scoped Brief

List your channels, goals and deadline in one message.

Ask who owns the account after handover.

Cómo usar el asistente de IA de ManyChat

Asistente de IA lets you draft replies and whole flow steps from a short prompt.

The assistant writes responses based on the intent you describe, which speeds up first drafts.

Step 1: Open the AI Step

Inside any flow, add an AI block.

Describe the job in plain language.

Step 2: Give It Context

Paste your product details and tone rules.

Tell it what the bot must never promise.

Así es como se ve:

✓ Control: The draft reads like your brand, not a template.

Step 3: Edit Before Publishing

Read every generated line out loud.

Cut anything that sounds like a press release.

Cómo utilizar el programa de afiliados de ManyChat

Programa de afiliados lets you earn recurring commission when people you refer upgrade to a paid plan.

Agencies and creators who teach automation can turn that audience into a second income line.

Step 1: Apply to the Program

Submit the affiliate application from the ManyChat footer.

Approval is manual and takes a few days.

Step 2: Grab Your Links

Copy your tracking link from the partner portal.

Use a different link per post so you can see what works.

Así es como se ve:

✓ Control: Your first click registers in the portal.

Step 3: Track Payouts

Check the dashboard for pending and approved commission.

Payouts run monthly once you clear the minimum.

Consejos y atajos profesionales de ManyChat

After two years inside this tool, these are the habits that saved me the most time.

Check the analytics dashboard every Monday to judge your chatbot’s effectiveness before you change anything.

Atajos de teclado

Características ocultas que la mayoría de la gente pasa por alto

• Messenger ref URL: Every flow can generate a link that drops a user straight into it from your own website or an ad.
• Custom user fields: Create custom fields for things like plan tier or city, then branch your flow on them.
• Comment triggers: Reply to Facebook comments on your Facebook posts with a DM, which was a real game changer for my page and is still the cheapest lead generation trick around.
• ManyChat growth tools: Drop a messenger button or overlay widget on your site to collect leads while you sleep.
• ManyChat branding removal: Paid plans drop the branding line from your bot.

Here are the benefits I lean on most:

Errores comunes que debes evitar en ManyChat

Mistake #1: Treating the bot like a broadcast channel

Mistake #2: No default reply

Error n.° 3: Construir un flujo gigante

Solución de problemas de ManyChat

Problem: The page will not connect

Causa: You are not an admin, or ManyChat lost a permission during login.

Arreglar: Check your role in Facebook Business settings, then reconnect and tick every permission box.

Problem: Messages stop sending after a day

Causa: Meta’s 24 hour window closed for that subscriber.

Arreglar: Use an approved message tag, or re-engage with a paid Marketing Messages send.

Problem: A flow triggers twice

Causa: Two triggers, often a keyword and a comment rule, point at the same flow.

Arreglar: Open the trigger list and delete the duplicate. Test with a fresh contact afterwards.

Problem: Contacts are missing custom field data

Causa: The field was created after those users subscribed.

Arreglar: Run a short survey flow to backfill the field for your existing subscriber base.

📌 Nota: If none of these fix your issue, contact ManyChat support from the help menu.

¿Qué es ManyChat?

ManyChat es chatbot technology that helps a business automate conversations with customers.

Think of it as an autoresponder that lives in chat apps instead of an bandeja de entrada.

Mira este breve resumen:

Incluye estas características clave:

• Mensajería multicanal: Talk to your subscriber base on Messenger, Instagram, SMS and email from one inbox.
• Chatbots interactivos: Build conversations with buttons and quick replies that run without a human.
• Control del chat en vivo: Pause the bot mid-chat and answer a real customer yourself.
• Integraciones potentes: Push subscriber data into Zapier, Shopify, HubSpot and Google Sheets.
• Plantillas y flujos: Start from a proven layout instead of an empty canvas.
• Marketing por SMS: Text subscribers directly when a Messenger message would go unread.
• Popular Agency Partners: Hire a vetted specialist to build the whole bot for you.
• Asistente de IA: Draft replies and whole flow steps from a short prompt.
• Programa de afiliados: Earn recurring commission when people you refer upgrade.

ManyChat delivers all of this without a single line of code, which is why so many small teams pick it over a developer build.

Para una revisión completa, consulte nuestra Reseña de ManyChat.

Precios de ManyChat

Here is what ManyChat costs in 2026:

Prueba gratuita: Yes. The free plan runs forever and covers up to 1,000 contacts.

Garantía de devolución de dinero: No formal refund window. You can cancel at any time and keep access until the period ends.

Pro pricing scales with how many active subscribers you keep, so a growing list raises the bill.

💰 Mejor relación calidad-precio: Pro — tags, integrations and custom fields are all locked behind it, and those three unlock most of the platform.

ManyChat frente a alternativas

How does ManyChat compare to the rest of the market?

Mira esta comparación:

Selecciones rápidas:

• Mejor en general: ManyChat — widest channel list and the friendliest builder.
• Mejor presupuesto: Flow XO — cheapest entry point for a multi-platform bot.
• Ideal para principiantes: ManyChat — templates and growth tools do the heavy lifting.
• Best for web capture: Tars — built around on-site conversational forms.

🎯 Alternativas a ManyChat

Looking for ManyChat alternatives? Here are the options worth a trial:

• 🚀 Chatfuel: Strong AI agents for ecommerce stores, with solid Instagram support and a clean setup flow.
• 💼 MobileMonkey: Now aimed at outbound sales teams, pairing chat with prospect data and email outreach.
• 🧠 Botsificar: Handles multiple languages well and adds human handover for support-heavy teams.
• 🎨 Alquitranes: Turns landing pages into conversations, which lifts form conversion rates on paid traffic.
• 🔧 Flujo XO: Developer friendly, with logic and webhooks that go deeper than most no-code constructores.

Para ver la lista completa, consulte nuestra Alternativas a ManyChat guía.

⚔️ Comparación de ManyChat

Here is how ManyChat stacks up head to head:

• ManyChat vs Chatfuel: Chatfuel leans harder into AI agents. ManyChat wins on channel breadth and template depth.
• ManyChat vs MobileMonkey: MobileMonkey suits outbound sales teams. ManyChat is cheaper and better for inbound chat.
• ManyChat vs Botsify: Botsify handles multilingual support better. ManyChat handles marketing and growth tools better.
• ManyChat vs Tars: Tars owns on-site conversational forms. ManyChat owns social messaging and follow-up.
• ManyChat vs Flow XO: Flow XO offers deeper logic for developers. ManyChat is faster for a marketer to ship.

Empieza a usar ManyChat ahora

You now know how to use ManyChat across every major feature:

• ✅ Mensajería multicanal
• ✅ Chatbots interactivos
• ✅ Control total del chat en vivo
• ✅ Integraciones potentes
• ✅ Plantillas y flujos
• ✅ Marketing por SMS
• ✅ Popular Agency Partners
• ✅ Asistente de IA
• ✅ Programa de afiliados

Siguiente paso: pick one feature and build it today.

Most people start with Interactive Chatbots and add channels later.

Done well, a bot that answers in seconds lifts replies and brings more sales from traffic you already pay for.

Preguntas frecuentes

¿Qué es ManyChat y cómo funciona?

ManyChat is chat automation software. You connect a Facebook page, Instagram or SMS, then build flows that reply to users automatically based on keywords, comments or button clicks.

¿Cómo configurar ManyChat paso a paso?

Sign up free with Facebook, grant ManyChat access, select Connect on your business Facebook page, write a welcome message, set a default reply, then build your first flow.

¿Es difícil aprender a usar ManyChat?

No. The visual flow builder uses drag-and-drop blocks, so most people ship a working bot within an hour. Advanced tagging and integrations take a little longer.

¿Cuál es la regla de las 24 horas para ManyChat?

Meta only allows standard promotional messages within 24 hours of a user’s last interaction. After that window you need approved message tags or paid Marketing Messages.

¿Cómo configuro un chatbot en ManyChat?

Open Automation, click New Flow, add a message block, attach buttons or quick replies, connect a trigger such as a keyword or comment, then test and publish.