如何在2026年利用ManyChat发展您的业务

快速入门

本指南涵盖了 ManyChat 的所有功能：

• 入门 — Connect your Facebook page and send your first message
• 如何使用多渠道消息传递 — Talk to your subscriber base on Messenger, Instagram, SMS and email from one inbox.
• 如何使用交互式聊天机器人 — Build conversations with buttons and quick replies that run without a human.
• 如何使用实时聊天接管功能 — Pause the bot mid-chat and answer a real customer yourself.
• 如何使用强大的集成功能 — Push subscriber data into Zapier, Shopify, HubSpot and Google Sheets.
• 如何使用模板和流程 — Start from a proven layout instead of an empty canvas.
• 如何使用短信营销 — Text subscribers directly when a Messenger message would go unread.
• How to Use Popular Agency Partners — Hire a vetted specialist to build the whole bot for you.
• 如何使用人工智能助手 — Draft replies and whole flow steps from a short prompt.
• 如何使用联盟计划 — Earn recurring commission when people you refer upgrade.

所需时间： 每部影片 5 分钟

本指南还包含以下内容： 专业提示 | 常见错误 | 故障排除 | 定价 | 替代方案

为什么信任本指南

I have run ManyChat on my own 商业 Facebook page for two years, across a free account and a Pro account. Every screen below is one I have clicked through myself.

ManyChat is the best known chat marketing tool for small teams.

Most people connect a page, send one welcome message, then stop.

This guide shows you how to use ManyChat properly, feature by feature.

ManyChat教程

This How to Use ManyChat tutorial walks through setup, then every feature, then the traps that waste your first week.

ManyChat

Turn Facebook comments, Instagram DMs and SMS into booked customers. ManyChat automates the first reply so no lead waits. Get started free with up to 1,000 contacts, no card needed.

立即试用 ManyChat →

阅读完整评测 →

ManyChat 的替代方案 →

ManyChat入门指南

Before any feature works, you need to setup ManyChat once.

大约需要三分钟。

Here is my walkthrough of the account first:

Now let us go step by step.

Step 1: Create Your ManyChat Account

Go to the ManyChat site and click Get Started Free.

Sign in with Facebook so ManyChat access is granted in one move.

✓ 检查点： The permission screen lists your pages.

Step 2: Connect Your Facebook Page to ManyChat

You need administrator rights on the 商业 Facebook page you pick.

Choose the page, then select Connect to finish linking your Facebook page to ManyChat.

Here is what the account looks like once it is live:

✓ 检查点： Your page name shows in the top left corner.

Step 3: Write Your Welcome Message and Default Reply

Open the Settings area and edit your greeting 文本, the line people see before they opt in.

Write the first message your messenger bot sends after someone taps the Get Started button.

Your ManyChat bot can now send automated messages the moment a new person replies.

Then add an automatic reply for anything the bot cannot answer.

How to Use ManyChat Multi-Channel Messages

多渠道消息传递 lets you reach the same contact list on Facebook Messenger, Instagram, SMS and email from one place.

ManyChat supports omnichannel marketing, so one contact can get a Messenger reply today and an SMS tomorrow.

步骤 1：打开设置

Click Settings in the left sidebar of your ManyChat dashboard.

Open the Channels tab to see every channel ManyChat offers.

Step 2: Connect Each Channel

Pick a channel and select Connect.

Facebook and Instagram need admin rights on the business Facebook page.

这就是它的样子：

✓ 检查点： Each connected channel shows a green status dot.

Step 3: Set Your Fallback Order

Choose which channel a message starts on when a contact is unreachable.

Email and SMS work well as backups for an unread Messenger message.

如何使用 ManyChat 交互式聊天机器人

交互式聊天机器人 lets you build conversations with buttons and quick replies that answer common questions without you.

ManyChat lets you create interactive chatbots with no coding experience, using the visual flow builder. ManyChat sequences can then drip follow-ups over the next few days, much like an email autoresponder.

Step 1: Start a New Flow

打开 自动化 and click New Flow.

Name it something clear, like Product Questions.

Step 2: Add Buttons and Quick Replies

Drag a message block onto the flow builder canvas.

Add up to three buttons per card to guide the user forward.

这就是它的样子：

✓ 检查点： The preview opens a real conversation in Messenger.

步骤三：预览和发布

Send a test to your own Facebook Messenger before going live.

Publish once every path ends somewhere sensible.

How to Use ManyChat Live Chat

在线聊天接管 lets you pause the bot mid-conversation and answer a customer yourself.

Automation handles volume, but some questions need a person. Live chat takeover covers that gap.

第一步：打开在线聊天

Click Contacts, then open any active conversation.

You will see the full message history for that user.

步骤 2：暂停自动化

Hit the pause toggle to stop the whole bot for that contact.

Adjust how long the pause lasts inside your live chat settings.

这就是它的样子：

✓ 检查点： The conversation header shows automation paused.

步骤三：回复和恢复

Type your answer and send it.

恢复 automation when the issue is closed.

如何使用 ManyChat 的强大集成功能

强大的集成功能 lets you push subscriber data into other tools like Zapier, Shopify, HubSpot and Google Sheets.

Zapier and the wider integration list sit on the Pro plan and cover complex workflows.

步骤 1：打开“集成”选项卡

Go to Settings, then Integrations.

Browse what ManyChat connects to natively.

Step 2: Authorise the Connection

Select Connect and sign in to the tool you want.

Map ManyChat custom fields to the fields on the other side.

这就是它的样子：

✓ 检查点： A test contact appears in the connected app within seconds.

Step 3: Trigger It From a Flow

Add an action step inside an existing flow.

Choose the integration and pick the data to send.

如何使用 ManyChat 模板和流程

模板和流程 lets you start from a proven layout instead of a blank flow builder canvas.

Templates are the fastest route to a working bot, and most ManyChat tutorials start here.

步骤 1：浏览模板库

Open Automation and click Templates.

Filter by goal, such as lead generation or bookings.

Step 2: Install and Rename

Click Install to drop the template into your account.

Rename each step so the flow builder stays readable.

这就是它的样子：

✓ 检查点： No placeholder text is left in any message.

Step 3: Swap in Your Own Copy

Replace the placeholder text with your own wording.

Update every link to point at your own website.

How to Use ManyChat SMS Marketer

短信营销 lets you text your subscribers directly when a Messenger message would go unread.

SMS gets read fast, which is why it pairs so well with slower channels.

Step 1: Enable the SMS Channel

Open Settings, then SMS, and complete the carrier registration.

Approval usually takes a day or two.

Step 2: Collect Consent

Add a phone number field to any opt in step.

Say clearly what people are signing up for.

这就是它的样子：

✓ 检查点： Your test phone receives the message.

Step 3: Send Your First Text

Build a short broadcast under 160 characters.

Include one link and one clear action.

如何使用 ManyChat 热门代理合作伙伴

Popular Agency Partners lets you hire a vetted specialist to build the whole bot for you.

If your team has no time to learn the tool, ManyChat keeps a directory of certified agencies.

Step 1: Open the Partner Directory

Visit the agency directory from the ManyChat site.

Filter by industry and by budget.

Step 2: Compare Case Studies

Read the results each agency published.

Look for proof on conversion rates, not vanity metrics.

这就是它的样子：

✓ 检查点： You have at least three quotes to compare.

Step 3: Send a Scoped Brief

List your channels, goals and deadline in one message.

Ask who owns the account after handover.

如何使用 ManyChat AI 助手

人工智能助手 lets you draft replies and whole flow steps from a short prompt.

The assistant writes responses based on the intent you describe, which speeds up first drafts.

Step 1: Open the AI Step

Inside any flow, add an AI block.

Describe the job in plain language.

Step 2: Give It Context

Paste your product details and tone rules.

Tell it what the bot must never promise.

这就是它的样子：

✓ 检查点： The draft reads like your brand, not a template.

Step 3: Edit Before Publishing

Read every generated line out loud.

Cut anything that sounds like a press release.

如何使用 ManyChat 联盟计划

联盟计划 lets you earn recurring commission when people you refer upgrade to a paid plan.

Agencies and creators who teach automation can turn that audience into a second income line.

Step 1: Apply to the Program

Submit the affiliate application from the ManyChat footer.

Approval is manual and takes a few days.

Step 2: Grab Your Links

Copy your tracking link from the partner portal.

Use a different link per post so you can see what works.

这就是它的样子：

✓ 检查点： Your first click registers in the portal.

Step 3: Track Payouts

Check the dashboard for pending and approved commission.

Payouts run monthly once you clear the minimum.

ManyChat 专业技巧和快捷键

After two years inside this tool, these are the habits that saved me the most time.

Check the analytics dashboard every Monday to judge your chatbot’s effectiveness before you change anything.

键盘快捷键

大多数人错过的隐藏功能

• Messenger ref URL: Every flow can generate a link that drops a user straight into it from your own website or an ad.
• Custom user fields: Create custom fields for things like plan tier or city, then branch your flow on them.
• Comment triggers: Reply to Facebook comments on your Facebook posts with a DM, which was a real game changer for my page and is still the cheapest lead generation trick around.
• ManyChat growth tools: Drop a messenger button or overlay widget on your site to collect leads while you sleep.
• ManyChat branding removal: Paid plans drop the branding line from your bot.

Here are the benefits I lean on most:

ManyChat常见错误及避免方法

Mistake #1: Treating the bot like a broadcast channel

Mistake #2: No default reply

错误三：构建一个巨大的流程

ManyChat故障排除

Problem: The page will not connect

原因： You are not an admin, or ManyChat lost a permission during login.

使固定： Check your role in Facebook Business settings, then reconnect and tick every permission box.

Problem: Messages stop sending after a day

原因： Meta’s 24 hour window closed for that subscriber.

使固定： Use an approved message tag, or re-engage with a paid Marketing Messages send.

Problem: A flow triggers twice

原因： Two triggers, often a keyword and a comment rule, point at the same flow.

使固定： Open the trigger list and delete the duplicate. Test with a fresh contact afterwards.

Problem: Contacts are missing custom field data

原因： The field was created after those users subscribed.

使固定： Run a short survey flow to backfill the field for your existing subscriber base.

📌 笔记： If none of these fix your issue, contact ManyChat support from the help menu.

ManyChat是什么？

ManyChat 是 聊天机器人 technology that helps a business automate conversations with customers.

Think of it as an autoresponder that lives in chat apps instead of an 收件箱.

观看这段快速概览：

它包含以下主要特点：

• 多渠道消息传递： Talk to your subscriber base on Messenger, Instagram, SMS and email from one inbox.
• 交互式聊天机器人： Build conversations with buttons and quick replies that run without a human.
• 在线聊天室接管： Pause the bot mid-chat and answer a real customer yourself.
• 强大的集成功能： Push subscriber data into Zapier, Shopify, HubSpot and Google Sheets.
• 模板和流程： Start from a proven layout instead of an empty canvas.
• 短信营销： Text subscribers directly when a Messenger message would go unread.
• Popular Agency Partners: Hire a vetted specialist to build the whole bot for you.
• 人工智能助手： Draft replies and whole flow steps from a short prompt.
• 联盟计划： Earn recurring commission when people you refer upgrade.

ManyChat delivers all of this without a single line of code, which is why so many small teams pick it over a developer build.

如需完整评测，请参阅我们的 ManyChat 评测.

ManyChat定价

Here is what ManyChat costs in 2026:

免费试用： Yes. The free plan runs forever and covers up to 1,000 contacts.

退款保证： No formal refund window. You can cancel at any time and keep access until the period ends.

Pro pricing scales with how many active subscribers you keep, so a growing list raises the bill.

💰 性价比最高： Pro — tags, integrations and custom fields are all locked behind it, and those three unlock most of the platform.

ManyChat 与其他替代方案的比较

How does ManyChat compare to the rest of the market?

观看这段对比视频：

快速精选：

• 综合最佳： ManyChat — widest channel list and the friendliest builder.
• 最佳预算： Flow XO — cheapest entry point for a multi-platform bot.
• 最适合初学者： ManyChat — templates and growth tools do the heavy lifting.
• Best for web capture: Tars — built around on-site conversational forms.

🎯 ManyChat 的替代方案

Looking for ManyChat alternatives? Here are the options worth a trial:

• 🚀 Chatfuel： Strong AI agents for ecommerce stores, with solid Instagram support and a clean setup flow.
• 💼 MobileMonkey： Now aimed at outbound sales teams, pairing chat with prospect data and email outreach.
• 🧠 Botsify： Handles multiple languages well and adds human handover for support-heavy teams.
• 🎨 焦油： Turns landing pages into conversations, which lifts form conversion rates on paid traffic.
• 🔧 流量 XO： Developer friendly, with logic and webhooks that go deeper than most no-code 建筑商.

完整列表请参见我们的 ManyChat的替代方案 指导。

⚔️ ManyChat 对比

Here is how ManyChat stacks up head to head:

• ManyChat 与 Chatfuel： Chatfuel leans harder into AI agents. ManyChat wins on channel breadth and template depth.
• ManyChat 与 MobileMonkey 对比： MobileMonkey suits outbound sales teams. ManyChat is cheaper and better for inbound chat.
• ManyChat 与 Botsify： Botsify handles multilingual support better. ManyChat handles marketing and growth tools better.
• ManyChat 对比 Tars： Tars owns on-site conversational forms. ManyChat owns social messaging and follow-up.
• ManyChat 对比 Flow XO： Flow XO offers deeper logic for developers. ManyChat is faster for a marketer to ship.

立即开始使用 ManyChat

You now know how to use ManyChat across every major feature:

• ✅ 多渠道消息传递
• ✅ 交互式聊天机器人
• ✅ 在线聊天接管
• ✅ 强大的集成功能
• ✅ 模板和流程
• ✅ 短信营销
• ✅ Popular Agency Partners
• ✅ 人工智能助手
• ✅ 联盟计划

下一步： pick one feature and build it today.

Most people start with Interactive Chatbots and add channels later.

Done well, a bot that answers in seconds lifts replies and brings more sales from traffic you already pay for.

常见问题解答

ManyChat是什么？它是如何运作的？

ManyChat is chat automation software. You connect a Facebook page, Instagram or SMS, then build flows that reply to users automatically based on keywords, comments or button clicks.

如何一步一步设置 ManyChat？

Sign up free with Facebook, grant ManyChat access, select Connect on your business Facebook page, write a welcome message, set a default reply, then build your first flow.

ManyChat 难学吗？

No. The visual flow builder uses drag-and-drop blocks, so most people ship a working bot within an hour. Advanced tagging and integrations take a little longer.

ManyChat的24小时规则是什么？

Meta only allows standard promotional messages within 24 hours of a user’s last interaction. After that window you need approved message tags or paid Marketing Messages.

如何在ManyChat上设置聊天机器人？

Open Automation, click New Flow, add a message block, attach buttons or quick replies, connect a trigger such as a keyword or comment, then test and publish.