⚡ Veredito rápido:
- Preços: Frase starts at $49/mo (Starter) vs MarketMuse Free plan + Contact Sales for paid tiers
- Ideal para: Frase for content creators, bloggers, and small agencies; MarketMuse for large teams and SEO strategists
- Principal diferença: MarketMuse analyzes tens of thousands of pages for topic modeling; Frase pulls content from the top 20 search results
- Nossa escolha: Frase for most users — better value, faster workflow, and a user friendly interface that beginners can learn in an afternoon
The marketmuse vs frase debate comes down to a single question.
Do you need deep content strategy or fast, affordable content creation?
Both are content optimization software tools built for search engine optimization.
Mas elas têm como público-alvo usuários muito diferentes, com orçamentos muito diferentes.
I spent weeks putting both tools through their paces to find the real winner.
Visão geral
This comparison covers pricing, content briefs, topic modeling, AI writing, and content analytics.
Our sources include published documentation, G2 reviews, and hands-on platform testing.
Both tools use artificial intelligence to generate ai generated insights that guide your content team — but they do so in very different ways.
We also looked at how each tool supports the full content creation process — from keyword research to published page.
By the end, you will know exactly which content optimization tool fits your workflow.
O que é Frase?
Frase is an AI content optimization software built for SEOs, content marketers, and marketing agencies.
It helps your content team research, write, and publish SEO friendly content from one dashboard.
The platform excels at reverse-engineering top ranking pages to create actionable content briefs quickly.
Frase focuses on competitive analysis, quick briefs, and AI drafting — making it ideal for high-volume content creation.
Frase
Frase is an affordable, user-friendly content optimization tool for content marketers who want fast, SERP-driven briefs and AI-generated content in one place. The basic plan starts at just $49/month.
Preços de Frases
Frase has three pricing plans plus a Pro Add-On option for extra features.
The basic plan at $49/month covers solo creators who want to create content faster.
| Plano | Preço | Ideal para |
|---|---|---|
| Iniciante | US$ 49/mês | Criadores solo e freelancers |
| Profissional | US$ 129/mês | Pequenas equipes de conteúdo e agências |
| Escala | US$ 299/mês | Unlimited article optimization for large teams |
Pricing verified May 2026.
Teste grátis: 7-day free trial, no credit card required.
Garantia de reembolso: No public refund policy after the trial ends.
📌 Observação: The Pro Add-On costs an extra $35/month. It grants unlimited access to the Frase AI Writer for teams who need unlimited content generation. Without it, AI writing credits are capped per plan.
⚠️ Aviso: The Scale plan at $299/month allows unlimited article optimization for the whole team. Make sure you actually need that volume before upgrading from Professional.
Principais benefícios do Frase
Here is what makes Frase stand out as a content optimization tool:
- Fast Automated Content Briefs: Frase generates content briefs based on top SERP results in seconds. It pulls content from the top 20 ranking pages and extracts their relevant topics, average word count, and headings.
- Escritor de Conteúdo de IA: The integrated AI writer uses natural language processing to generate human-like content. It can draft blog intros, paragraphs, and full articles to speed up your content creation process.
- Pontuação do conteúdo: Frase gives every document a content score that shows whether you are missing relevant keywords or hitting the suggested word count. This score updates in real time as you write.
- Mecanismo de Respostas: The Question Finder pulls questions from Reddit, Quora, and Google’s People Also Ask. This surfaces the real search terms your target audience is typing into search engines.
- Análise de conteúdo: Frase monitors content performance and categorizes your web pages into buckets like “quick wins” and “opportunity.” It also tracks visit trends benchmarked against rival sites.
- Active Content Decay Alerts: Frase monitors your existing content and flags pages that are losing search engine rankings. This helps you prioritize updates before traffic drops too far.
O que nossa equipe observou
Our writer signed up for Frase and spent time testing its content editor and brief construtor. Here is what stood out:
Prós e contras da Frase
✅ Prós
- Affordable pricing starting at $49/month for solo creators
- Automated content briefs built from top ranking pages in seconds
- AI writer generates human-like content using natural language generation
- User friendly interface that even non-SEO writers can learn quickly
- Content analytics with active decay alerts protect search engine rankings
❌ Contras
- Only pulls content from the top 20 search results — smaller data set than MarketMuse
- Content briefs lack structured guidance — more of a data dump than an actionable plan
- Pro Add-On costs an extra $35/month for unlimited AI Writer access
- No personalized difficulty scores based on your site’s topical authority
O que é o MarketMuse?
MarketMuse is an AI-driven content planning and search engine optimization platform built for enterprise teams.
It uses natural language processing and machine learning algorithms to analyze content quality and relevance across tens of thousands of web pages.
As a content intelligence platform, MarketMuse provides actionable insights for your content team to prioritize which pages and topics will deliver the biggest impacto em relação aos rankings dos mecanismos de busca.
It is best for large teams and SEO strategists who need a data-driven approach to content strategy.
MarketMuse
MarketMuse is the content intelligence platform for teams who need deep topic modeling, personalized difficulty scores, and structured content briefs. The free plan gives you 10 queries per month to test it out.
Preços do MarketMuse
MarketMuse has four different pricing plans, each offering varying levels of users, queries, projects, and features.
The free plan is for one user with limited features — good enough to test the platform before speaking to sales.
| Plano | Preço | Ideal para |
|---|---|---|
| Livre | $0 | Solo users testing the platform (10 queries/month) |
| Otimizar | Contate-nos | Individual content creators needing full access |
| Pesquisar | Contate-nos | Equipes de conteúdo de tamanho médio |
| Estratégia | Contate-nos | Agencies and large enterprise companies |
Pricing verified May 2026.
Teste grátis: Yes — the free plan gives you 10 queries per month with limited features.
Garantia de reembolso: No public refund policy listed. Annual plans may include a discount.
📌 Observação: MarketMuse requires additional credits for certain features, making it more expensive than the base price suggests. Be sure to ask sales about credit costs when getting a quote.
⚠️ Aviso: MarketMuse does not publish prices for paid plans. You must contact sales for a quote, which makes direct cost comparison with Frase difficult until you book a call.
Principais benefícios do MarketMuse
Here is what sets MarketMuse apart as a content intelligence platform:
- Modelagem de tópicos aprofundada: MarketMuse uses natural language technology and AI to analyze a much larger data set than 20 pages. Its patented models suggest 50 related topics to cover for any target keyword — far beyond what basic term frequency tools surface.
- Pontuações de dificuldade personalizadas: MarketMuse provides a custom score based on the topical authority of content already published on your site. The lower your existing authority, the higher your difficulty — so you chase winnable opportunities first.
- Resumos de conteúdo estruturado: Each MarketMuse brief includes an executive summary, an outline brief, and optimization recommendations. Writers get clear, structured guidance — not just a raw data dump of headings and average word count.
- Content Optimizer Suite: The brief builder, content analyzer, and content optimization assistente work together. The assistant provides a real-time content score as you write, flagging topic gaps and keyword suggestions.
- Análise da concorrência: MarketMuse allows deeper insights into competitors’ content strategies than Frase. The Analyzer Telescope and X-Ray SERP tools reveal what makes top ranking pages rank — and what your existing content is missing.
- Content Planning at Scale: The Growth Analyzer and Site Heatmap give your content planner a full map of topic gaps across your site. This turns content planning from guesswork into a data-driven priority list.
O que nossa equipe observou
Our writer explored the MarketMuse platform including its brief builder and personalized difficulty scoring. Here is what stood out from that hands-on time:
MarketMuse: Prós e Contras
✅ Prós
- Analyzes tens of thousands of pages for sophisticated topic models
- Personalized difficulty scores built on your site’s existing authority
- Structured content briefs with executive summary and outline — not just raw data
- Actionable insights help large content teams prioritize topic gaps
- Deeper competitive analysis than most content optimization tools
❌ Contras
- No transparent pricing — you must contact sales for paid plan costs
- Additional credits required for many features, making it more expensive
- Steeper learning curve than Frase’s user friendly interface
- Not ideal for content creators or bloggers on tight budgets
Comparação de recursos
Let’s dig into the key difference between MarketMuse and Frase across 10 features.
| Recurso | Frase | MarketMuse |
|---|---|---|
| Preço inicial | US$ 49/mês | Free + Contact Sales |
| Resumos de conteúdo automatizados | ✅ Fast, SERP-driven | ✅ Structured & detailed |
| Profundidade da modelagem de tópicos | Os 20 melhores resultados | Tens of thousands of pages |
| Redator de conteúdo com IA | ✅ Integrado | Limited (credit-based) |
| Pontuação de conteúdo | ✅ Em tempo real | ✅ Em tempo real |
| Dificuldade Personalizada | ❌ | ✅ |
| Análise de conteúdo | ✅ With decay alerts | ✅ Deeper insights |
| Análise Competitiva | ✅ Básico | ✅ Avançado |
| Integração com o Google Docs | ✅ | ❌ |
| Ideal para | Bloggers & small agencies | Grandes equipes e empresas |
1. Topic Modeling and Content Research
Frase: Frase uses basic term frequency technology to extract related keywords and entities from the top 20 search results for a given query. Frase’s approach assumes that the top ranking pages serve as a guide to writing authoritatively about a topic. The tool lists 200+ related topics per subject, though the data quality and fidelity of this list have been questioned by users who need deeper content research.
MarketMuse: MarketMuse uses natural language technology and machine learning algorithms to analyze a much larger data set than 20 pages — building sophisticated topic models from tens of thousands of web pages. Its topic model suggests 50 related topics to cover for any target keyword, each backed by high-fidelity content analysis. This makes it the stronger keyword research tool for content teams that need to build genuine topical authority.
⚠️ Aviso: Frase extracts data from a limited set of documents — the top 20 for a specific search term. This impacts the fidelity of the topic model. For high-competition search terms, MarketMuse’s deeper content analysis gives you a clearer picture.
2. Resumos de Conteúdo
Frase: Frase generates automated content briefs based on top SERP results in seconds. Each brief provides basic information like average word count, competitor headings, and relevant topics pulled from the top 20 ranking pages. The briefs are fast but considered less structured — writers need solid SEO knowledge to turn the data into a plan. G2 reviews note that Frase’s content briefs require more manual input than MarketMuse’s.
MarketMuse: MarketMuse content briefs are more structured and detailed than Frase’s. Each brief consists of an executive summary, an outline brief with suggested word count and heading structure, and optimization recommendations. The brief builder also draws on 9 template types — from listicles to comparisons — so your content team always starts with a clear plan rather than raw data.
3. AI Content Writing and Natural Language Generation
Frase: Frase’s integrated AI writer uses natural language processing to generate human like content. It can write blog intros, paragraphs, and full articles to speed up the content creation process. The output is relevant content tied to your SERP research, so every piece becomes optimized content aligned to your target keyword and search intent. The Pro Add-On ($35/month extra — the pro add on many teams buy from day one) grants unlimited access to the Frase AI Writer.
MarketMuse: MarketMuse is primarily a content planning and analysis tool rather than a writing assistant. Its AI-generated insights come through the content optimization assistant, which scores your content and surfaces keyword suggestions and topic gaps as you write. First-draft generation is available but uses additional credits, making it more expensive for teams that need natural language generation at scale.
4. Content Score and On Page Optimization
Frase: Frase provides a real-time content score inside its content editor that shows whether you are missing relevant keywords or have overused certain search terms. The score is calculated from the top 20 ranking pages and updates live as you write or edit existing content. It also tracks your word count against the suggested word count from top ranking pages, which helps writers stay on target without manual checking.
MarketMuse: MarketMuse’s content score accounts for the proper usage of related topics in competitive pieces across the web — not just the top 20. The content optimization assistant provides on page optimization suggestions as you write, flagging topic gaps and relevant topics that higher-ranking pages cover in depth. Because it draws on a larger data set, the content score is considered a more reliable signal of true topic coverage.
5. Pontuações de dificuldade personalizadas
Frase: Frase does not offer personalized difficulty scores. It shows general keyword search volume and competitor data, but cannot tell you how hard a topic is for your specific site to rank for. This means content marketers using Frase must rely on a separate keyword research tool to assess ranking difficulty based on their site’s authority.
MarketMuse: MarketMuse provides personalized difficulty scores based on the topical authority of the content already published on your site. This custom score based system tells you which opportunities are easiest for YOUR domain — not just a generic difficulty number. It is one of the most useful features for SEO strategists who want to create content that has a realistic shot at reaching the top search engine results.
✅ MarketMuse Edge: The personalized difficulty score is a key difference between the two platforms. No other content optimization software gives you a custom score based on your specific site’s published authority — making it invaluable for large content teams prioritizing topic gaps.
6. Análise Competitiva
Let’s break down the análise da concorrência capabilities — this is where both tools offer very different approaches to understanding your rivals.
Frase: Frase focuses on competitive analysis through its SERP Analyzer, which lets you pull content and metrics directly from the top 20 ranking web pages. You can see their word count, heading structure, title tags, domain authority, and relevant keywords at a glance. The tool also lets you add competitor URLs manually for deeper side-by-side content analysis. This is solid for quick briefs but does not match MarketMuse’s depth.
MarketMuse: Both MarketMuse and Frase offer competitive analysis tools, but MarketMuse allows for deeper insights into competitors’ content strategies. The Analyzer Telescope and X-Ray SERP tools reveal topic gaps between your content and top ranking pages across a much larger sample of search results. This gives your content team a clearer picture of what needs to change to improve search engine rankings.
7. Content Analytics and Performance Tracking
Frase: Frase offers content analytics that give insight into ranked pages, clicks, and traffic growth. It categorizes your web pages into buckets like “quick wins” and “opportunity” — helping your content planner decide where to focus effort. The platform also tracks visit trends on each post and benchmarks performance against rival sites using relevant keywords. Users have reported significant improvements in search engine rankings after acting on these insights.
MarketMuse: MarketMuse provides decision-making metrics that help content teams prioritize which pages and topics should be worked on for the biggest impact. The Growth Analyzer identifies which pages are close to ranking on page one, while the Site Heatmap shows your topical authority across the whole domain. Together, these tools make MarketMuse a more powerful platform for content analysis at scale.
8. Content Clusters and Topic Gaps
Frase: Frase helps you identify related keywords and relevant topics through its SERP research and Question Finder. You can build outlines that address topic gaps uncovered by the top 20 results. However, Frase does not have a dedicated content clusters feature — so planning a full topic cluster requires more manual work from your content team.
MarketMuse: MarketMuse has a dedicated Content Clusters application that maps topic relationships across your site. It shows which topics support each other for search engine authority and recommends which pages to create or update to fill topic gaps. This makes content planning much faster for large content teams managing hundreds of web pages.
9. Integrações e Fluxo de Trabalho
Frase: Frase integrates with Google Docs, WordPress, and Google Search Console. The Google Docs integration lets your content team write in a familiar environment while keeping the Frase content score and optimization suggestions visible. This makes Frase a practical seo tool for teams already using Google’s suite of products.
MarketMuse: MarketMuse works primarily as a standalone content intelligence platform. It does not have a native Google Docs integration but connects with WordPress and content management systems via its API. For teams using the Strategy plan, collaborative workflows allow you to assign content briefs, track progress, and manage due dates across your content team.
10. Preços e Valor
This is where the key difference between MarketMuse and Frase becomes clearest.
| Nível do plano | Frase | MarketMuse |
|---|---|---|
| Gratuito / Teste Gratuito | Teste grátis por 7 dias | Free (10 queries/month) |
| Plano básico | US$ 49/mês (Iniciante) | Contact Sales (Optimize) |
| Nível intermediário | US$ 129/mês (Profissional) | Contact Sales (Research) |
| Nível superior | US$ 299/mês (Escala) | Contact Sales (Strategy) |
| Extra Add-On | Pro Add-On $35/month | Additional credits required |
Frase: Frase is the more affordable option by a wide margin. The basic plan at $49/month gives solo creators full access to SERP research, automated content briefs, and the content editor. The Scale plan at $299/month provides unlimited article optimization for larger teams. Frase is the preferred content optimization software for small to medium businesses because it delivers strong value without enterprise pricing.
MarketMuse: MarketMuse is more expensive because it requires additional credits for certain features beyond the base subscription. Its pricing suits larger enterprises with dedicated SEO budgets. The free plan lets you run 10 queries per month — useful for testing but not enough for active content planning. If you manage a large site with dozens of active content team members, the investment pays off through deeper topic modeling and personalized difficulty scores.
💡 Dica: If you are a blogger or small agency, start with Frase’s 7-day free trial. If you manage a content team of 5+ people and need deep search engine optimization strategy, book a MarketMuse demo to see if the investment is justified.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Affordable content optimization software | Frase | Starts at $49/month vs contact sales |
| Deep topic modeling for SEO strategy | MarketMuse | Analyzes tens of thousands of pages |
| Fast automated content briefs | Frase | SERP research ready in seconds |
| Pontuações de dificuldade personalizadas | MarketMuse | Custom score based on your authority |
| AI writer for high quality content | Frase | Built-in natural language generation |
| Planejamento de conteúdo empresarial | MarketMuse | Team workflows + content clusters |
| Integração com o Google Docs | Frase | Native Google Docs support |
💰 Seu orçamento
Frase’s basic plan at $49/month makes it the go-to content optimization tool for freelancers and pequenas empresas. MarketMuse requires a sales call and is considerably more expensive when additional credits are factored in.
🔌 Seu conjunto de tecnologias
Frase connects natively with Google Docs and Google Search Console, making it easier to fit into an existing content creation process. MarketMuse works better as a standalone content intelligence platform, though it does support WordPress publishing.
📝 Seu Volume de Conteúdo
If your content team publishes multiple articles per week, Frase’s unlimited article optimization on the Scale plan ($299/month) delivers strong value. MarketMuse’s credit-based system becomes more expensive as content volume grows.
🎓 Seu nível de experiência
Frase has a user friendly interface that content creators and bloggers can learn without SEO expertise. MarketMuse has a steeper learning curve and is better suited to SEO strategists who already understand topic modeling and content analysis.
🆓 Testes e demonstrações grátis
Frase offers a 7-day free trial with no credit card needed. MarketMuse has a free plan with 10 queries per month. Try both before committing — the hands-on experience will tell you more than any comparison article can.
🛟 Opções de suporte
Both platforms offer email support and documentation. MarketMuse provides dedicated onboarding for enterprise plans — useful for large content teams getting up to speed on topic modeling and content clusters.
Guia de Troca
Já utiliza alguma dessas ferramentas? Veja o que esperar se você mudar.
🔄 Está pensando em migrar do Frase para o MarketMuse?
✅ O que você vai ganhar:
- Personalized difficulty scores based on your site’s published topical authority
- Topic modeling built from tens of thousands of pages — not just top 20
- Structured content briefs with executive summary and outline guidance
❌ O que você perderá:
- Transparent pricing — MarketMuse requires a sales call for all paid plans
- Built-in natural language generation for fast AI-drafted content
- Native Google Docs integration for your content creation workflow
📋 Como mudar:
- Export your content briefs and SERP research from Frase
- Sign up for the MarketMuse free plan to run your first 10 queries
- Book a sales demo to get pricing and onboard your content team
🔄 Está pensando em migrar do MarketMuse para o Frase?
✅ O que você vai ganhar:
- Transparent pricing starting at $49/month with no sales call needed
- Built-in AI writer for fast human-like content creation
- Active Content Decay Alerts to protect your existing search engine rankings
❌ O que você perderá:
- Personalized difficulty scores based on your domain’s topical authority
- Deep topic modeling from tens of thousands of pages
- Structured content briefs with executive summary and detailed optimization recommendations
📋 Como mudar:
- Download your existing content briefs and topic research from MarketMuse
- Start Frase’s 7-day free trial and connect Google Search Console
- Import your target keywords and run your first automated content briefs
O que nossa avaliação não abordou
This comparison focused on core content optimization features for individual creators and small teams. We did not evaluate enterprise SSO, bulk licensing, or custom API integrations in depth. Our observations are based on the May 2026 versions of both platforms — features may have changed. If you manage a content team of 50+ people or need custom workflow automação, your experience may differ from what we have covered here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços e Valor | Frase |
| 🧠 Topic Modeling Depth | MarketMuse |
| ✍️ Redação de conteúdo com IA | Frase |
| 📋 Content Brief Quality | MarketMuse |
| 🎯 Dificuldade Personalizada | MarketMuse |
| 📊 Content Analytics | Frase |
| 👶 Facilidade de uso | Frase |
| 🔌 Integrações | Frase |
| 🏢 Recursos Empresariais | MarketMuse |
| ⚡ Speed of Content Creation | Frase |
| 🏆 Vencedor Geral | Frase |
🏆 VENCEDOR: Frase
Frase venceu em 6 das 10 categorias.
Ideal para: Content creators, bloggers, small agencies, and content marketers who need fast, affordable, SEO friendly content at scale.
The marketmuse vs frase decision is really a question of budget and team size.
Frase wins on price, speed, and ease of use for the vast majority of users.
It is the preferred content optimization software for small to medium businesses who need a user friendly interface and a fast content creation process.
MarketMuse is the stronger content intelligence platform for large teams and SEO strategists with enterprise budgets.
Its personalized difficulty scores, deep topic modeling, and structured content briefs are genuinely hard to match.
But for most content marketers comparing vs frase to MarketMuse, Frase delivers more value per dollar spent.
Mais de Frase Comparado
Wondering how Frase stacks up against other content optimization tools? Here are the most relevant comparisons:
Frase vence em: Speed of automated content briefs, AI writer built-in, pricing for small teams
Surfista vence em: On-page optimization scoring depth, keyword research tool features, SERP Analyzer detail
Frase vence em: Content analytics with decay alerts, Google Docs integration, Answer Engine for question research
Neuronwriter vitórias em: NLP-based on page optimization, lower entry price, keyword stuffing warnings
Frase vs Scalenut
Frase vence em: SERP-driven brief speed, content analytics, user friendly interface
Scalenut vence em: Cruise mode for full-draft generation, keyword research tool depth, keyword clustering
Frase vs Classificação SE
Frase vence em: Resumo do conteúdo automação, AI writing, content score feedback during writing
A SE Ranking vence em: Full SEO suite with rank tracking, backlink analysis, keyword search volume data
Frase vence em: Content analytics with opportunity buckets, AI writer integration, question research depth
Dashword vitórias em: Simpler interface, lower entry pricing, content monitoring alerts
Mais comparações do MarketMuse
Here is how MarketMuse performs against other content optimization software in its category:
MarketMuse vs Surfer
MarketMuse vence em: Personalized difficulty scores, topic modeling from thousands of pages, content planning at enterprise scale
Surfista vence em: Transparent monthly pricing, on-page optimization workflow, keyword research tool for teams on a budget
MarketMuse vs Neuronwriter
MarketMuse vence em: Content briefs with executive summaries, topic gap identification across an entire site, deeper competitive analysis
Neuronwriter vence em: Pricing for small teams, NLP-driven content score, faster setup without a sales call
MarketMuse vs Scalenut
MarketMuse vence em: Data depth in topic modeling, custom score based difficulty, site-wide content inventory and topic clusters
Scalenut vence em: AI first-draft generation speed, cruise mode workflow, lower pricing for growing teams
Classificação MarketMuse vs SE
MarketMuse vence em: Content intelligence and topic authority scoring, structured brief builder, actionable insights for content strategists
A SE Ranking vence em: Full SEO platform with rank tracking and backlinks, keyword search volume data, transparent pricing tiers
MarketMuse vs. Harmonia de Conteúdo
MarketMuse vence em: Site-wide content analysis with heatmap, personalized difficulty based on published authority, enterprise team workflows
Harmonia de Conteúdo vitórias em: Brief usability for writers, per-report pricing model, faster brief generation for smaller teams
Perguntas frequentes
Para que serve o Frase?
Frase is an AI content optimization software for SEOs, content marketers, and agencies. It helps you create automated content briefs, write AI-generated content, and track search engine rankings — all from one dashboard.
O que é o MarketMuse e como funciona?
MarketMuse is a content intelligence platform that uses natural language processing and machine learning algorithms to analyze content quality. It provides personalized difficulty scores and structured content briefs for large content teams.
Vale a pena comprar Frase?
Yes. The basic plan at $49/month gives content creators fast automated content briefs, a built-in AI writer, and real-time content score feedback. It delivers strong value for bloggers and small agencies.
What is the key difference between MarketMuse vs Frase?
The key difference is data depth. MarketMuse analyzes tens of thousands of pages for topic modeling. Frase pulls from the top 20 results only. MarketMuse wins on depth; Frase wins on speed and price.
Posso usar o Frase gratuitamente?
Frase offers a 7-day free trial with no credit card required. MarketMuse has a free plan with 10 queries per month. Try both before committing to a paid plan.
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