⚡ Veredito rápido:
- Preços: Keap costs $299/month (annually billed). Thryv Marketing Center costs $244/month.
- Ideal para: Keap suits sales and marketing automação. Thryv suits local service businesses that need bookings and reviews.
- Principal diferença: Keap builds sales campaigns around a contact record. Thryv builds a front desk around your website and listings.
- Nossa escolha: Keap, with a Keap CRM editor’s rating of 4.2 against Thryv’s 2.6.
Keap and Thryv both sell themselves to the same buyer.
That buyer is a small negócios owner drowning in admin work.
But the two tools solve different halves of that problem.
Keap is a sales automation engine wrapped around a CRM.
Thryv is a front desk for local service businesses.
Here is how they differ on price, features, and daily use.
Visão geral
This Keap vs Thryv comparison covers pricing, key features, and ease of use.
Nossos redatores passaram um tempo experimentando ambas as plataformas.
Essas anotações estão nas seções "O que nossa equipe notou" abaixo.
The rest comes from published specs, pricing details, and G2 reviews.
By the end you will know which one matches your growth goals.
O que é Keap?
Keap is a customer relationship management platform built for pequenas empresas.
It combines CRM, sales and marketing automation, and e-commerce in one dashboard.
The company was formerly known as Infusionsoft before the rebrand.
Every contact record holds custom fields, tags, notes, and deal history.
Automation then fires automated actions based on what each new lead does.
Here is a short walkthrough of the Keap app in action.
🏆 Vencedor: Keap
Keap automates almost every stage of the sales journey. Customers who use automation report saving 10 hours per week. Sales teams get lead scoring, pipelines, and email marketing in one place.
Preços de manutenção
Keap plans are priced by contact volume, not by seat alone.
| Plano | Preço | Ideal para |
|---|---|---|
| Keap (tudo-em-um) | US$ 299/mês (cobrança anual) | Growing sales teams that need automation, CRM, and email in one system |
| Teste grátis | $0 por 14 dias | Testing key features before you commit to a monthly fee |
Pricing verified August 2026.
Teste grátis: 14 days with access to all features. Small businesses can explore Keap without paying first.
Garantia de reembolso: Keap does not publish a blanket refund window. Cancel before renewal to avoid the next charge.
📌 Observação: Onboarding includes free migration, a dedicated customer success manager, and free on-demand product training. Keap charges a one-time $499 Expert Coaching fee for personalized setup help.
⚠️ Pricing conflict: Nosso dados file lists Keap at $299/month billed annually, and that is the figure used in every table here. Keap’s public pricing page advertises three tiers instead — Lite from $79/month, Pro from $169/month, and Max from $199/month for 500 contacts, plus $30 per extra user. Prices climb once your contact list passes each threshold, so confirm your tier with sales before you buy.
Principais benefícios do Keap
Here is what makes Keap worth the higher price tag:
- Construtor de campanhas: A visual flowchart tool for building campaigns with drag and drop tools. Advanced automations run on simple when-then logic.
- Pontuação de liderança: Keap can score leads by engagement level. A rising lead score tells your sales team who to call first.
- Campanhas de marketing por e-mail: Hyper-targeted email campaigns use CRM tags and segments. Keap claims a 99.5% deliverability rate.
- Invoicing and payment processing: Built-in invoices, checkout forms, and many payment processing integrations sit inside the CRM.
- Linha comercial dedicada: A separate business line handles calls and texts. Personal and work messages stay apart.
- Integrações com terceiros: Keap connects with more than 2,500 platforms and third party tools.
- Keap AI: AI drafts email copy and suggests automations from plain language prompts.
O que nossa equipe observou
Nosso escritor set up a Keap account and built a lead capture sequence from scratch. Our full Keap review goes deeper, but here is what stood out during that hands-on time:
Prós e contras do Keap
✅ Prós
- Automation covers almost every stage of the sales process
- Customers who automate report saving 10 hours per week and a 38% increase in revenue
- Setup takes as little as 20 minutes with a dedicated success manager
- More than 2,500 integrations plus built-in invoicing and payment processing
- 24/7 chat support, email support, and phone support on weekdays for U.S. customers
❌ Contras
- Pricing is high enough to deter brand new small businesses
- The one-time $499 Expert Coaching fee adds to first-year cost
- Costs climb sharply once your contact count crosses a threshold
- The user community is quiet compared to bigger CRM platforms
O que é Thryv?
Thryv is customer relationship management and reputation software for small businesses.
Thryv Holdings, Inc. is a publicly traded SaaS company based in Dallas, Texas.
It began as a conglomerate of Yellow Pages companies before the pivot to software.
The company reported $1.3 billion in revenue over a twelve-month period in June 2020.
More than 2,400 employees now support over 50,000 local businesses.
Those customers sit across 48 states plus Canada and Austrália.
Thryv Business Center bundles CRM, scheduling, and estimates for service teams.
This video walks through the Thryv software from the owner’s side.
Runner Up: Thryv
Thryv helps small businesses reach more customers, stay organized, and get paid faster. Owners report saving about 20 hours per week on admin work. Booking, listings, and invoices live behind one login.
Preços do Thryv
Thryv sells its centers separately, so pricing details depend on the bundle you pick.
| Plano | Preço | Ideal para |
|---|---|---|
| Centro de Marketing | $ 244/mês | Local businesses that want listings, SEO, and campaign reporting |
| Plano Gratuito | $0 (recursos limitados) | Testing the mobile app and basic customer interactions |
Pricing verified August 2026.
Teste grátis: Thryv leads with demos and a free plan rather than a fixed trial window. Sales walks you through setup first.
Garantia de reembolso: None published. Contract terms vary by package, so read the agreement before signing.
📌 Observação: Thryv requires a one time onboarding fee of $250 for its packages. Entry-level listings start near $20.00 per user per month, and 24/7 support is included.
⚠️ Pricing conflict: Our data file lists Thryv’s Marketing Center at $244/month, and that number is used in every table here. The same field also carries a stray $299/month line that belongs to Keap, so ignore it on Thryv’s side. Thryv’s own listings quote $20.00 per user per month as a starting point, which reflects a lighter package than Marketing Center.
Principais benefícios do Thryv
Here is where Thryv earns its keep for local operators:
- Online booking: Clients book appointments 24/7 on their own. Typical users report a 61% increase in bookings.
- Listagens locais aprimoradas: Thryv syncs business information across 50+ listing sites, including Google, Bing, and Yahoo.
- Centro de Comando Thryv: A unified inbox pulls email, SMS marketing messages, social replies, and web chats into one view.
- Portal do cliente: Client portal estimates, invoices, payments, and documents sit behind one secure login.
- ThryvPay: A payment processor built for service businesses, plus digital document signing to close jobs faster.
- Ferramentas de reputação: The AI Response Tool helps you respond to reviews in a few clicks.
- TeamChat: Internal chat keeps staff aligned without a separate messaging app.
O que nossa equipe observou
Our writer created a Thryv account, added services, and tested the booking flow on mobile. Here is what stood out:
Thryv: Prós e Contras
✅ Prós
- Scheduling, invoicing, and listings work together for service businesses
- Owners report saving around 20 hours per week on admin work
- Construtor de sites produces a professional-looking site without a developer
- 24/7 support and an intuitive mobile app for field teams
❌ Contras
- Automation depth trails Keap badly for sales campaigns
- Contract terms and the $250 onboarding fee catch buyers off guard
- Pricing details are hard to pin down without a sales call
- Our 2.6 rating reflects mixed G2 feedback on billing and cancellation
Comparação de recursos
Both tools call themselves all-in-one, but the overlap is thinner than the marketing suggests. Here are ten areas that decide the choice for most buyers.
| Recurso | Keap | Thryv |
|---|---|---|
| Preço inicial | US$ 299/mês (cobrança anual) | US$ 244/mês (Central de Marketing) |
| Plano Gratuito | ❌ (Teste grátis por 14 dias) | ✅ (recursos limitados) |
| Construtor de Campanhas Visuais | ✅ | ❌ |
| Pontuação de liderança | ✅ | ❌ |
| Construtor de Páginas de Destino | ✅ | ✅ (website builder) |
| Agendamento de consultas online | ✅ | ✅ |
| Sincronização de anúncios locais | ❌ | ✅ (50+ sites) |
| Gestão de Reputação | ❌ | ✅ |
| Integrações | 2,500+ | Limitado |
| Ideal para | Automação de vendas e marketing | Empresas de serviços locais |
1. Automation and Campaign Building
Keap: The Campaign Builder is a visual flowchart for building campaigns. You drag a trigger, drop an action, and the automation runs. Templates cover common sales campaigns, and advanced automations chain automated tasks across the whole customer journey.
Thryv: Market Builder handles trigger-based email and texto campaigns instead. It sends personalized messages after a booking or a missed appointment. Useful, but it is not a branching workflow canvas.
2. CRM and Team Communication
Keap: Every contact record carries custom fields, tags, and full history. Your contact list segments by tag, and each new lead lands in the right sequence automatically.
Thryv: TeamChat keeps internal messages next to client records, so staff coordinate jobs without switching apps. The CRM side tracks customer interactions well but holds fewer custom fields than Keap.
3. Email, Text, and Social Messaging
Keap: Email and text run from the same automation. A dedicated business line handles calls and texts, so personal and professional numbers stay separate.
Thryv: Social posts, SMS marketing messages, and email land in one queue. You can respond from a single screen, which suits an owner answering everything personally.
4. Landing Pages and Web Presence
Keap: The landing page builder ships with templates and a web form for lead capture. Start with one landing page, then connect multiple landing pages to different sales campaigns as your offers grow.
Thryv: Instead of campaign landing pages, Thryv builds and hosts your main website. Paid SEO services push that site up for local search by location.
⚠️ Aviso: Thryv’s SEO work is sold as a service, not a self-serve feature. Ask what the retainer covers before you count it as included.
5. Sales Pipeline and Getting Paid
Keap: Drag a deal between stages and the sales pipeline updates imediatamente. Checkout forms and invoices sit in the same system, so quotes, cross sells, and repeat business all stay tracked.
Thryv: Billing leans on estimates, invoices, and ThryvPay. Digital document signing closes the job, and clients pay from the portal. Pipelines exist, but they are simpler than Keap’s sales pipelines.
6. Gestão e Rastreamento de Leads
Keap: Lead management runs on scoring. Keap can score leads by engagement, and a high lead score pushes the contact to your sales team first. That focus is how users increase conversions on the same traffic.
Thryv: Website analytics show where visits come from and which pages drive calls. You can measure traffic and bookings, but there is no lead scoring model behind it.
7. Ferramentas de IA
Keap: Keap AI drafts email copy and suggests automations from natural language prompts. It saves setup time when you are staring at an empty campaign canvas.
Thryv: The AI Response Tool writes replies to customer reviews. It is narrower technology than Keap AI, but it removes a chore most owners avoid.
8. Email Marketing and Campaign Reporting
Keap: Email marketing campaigns use CRM tags for tight segments. Keap claims a 99.5% deliverability rate, which matters when email campaigns carry your offers.
Thryv: Campaign analytics report opens, clicks, and bookings from each send. Reporting is clear, though segmentation options stay basic next to Keap’s marketing automations.
9. Reporting and Reputation
Keap: Pipeline management reports show stage conversion rates and forecast value. That data shapes your business strategy for the next quarter.
Thryv: Online reputation management collects reviews across listing sites and flags new ones. For a plumber or salon, that visibility brings in more leads than a forecast chart.
10. Preços e Custos
Here are both plans side by side, using our verified figures.
| Plano | Keap | Thryv |
|---|---|---|
| Livre | ❌ (Teste grátis por 14 dias) | ✅ Free Plan, limited features |
| Main paid plan | US$ 299/mês (cobrança anual) | Central de Marketing: US$ 244/mês |
| Taxa de integração | $499 one-time Expert Coaching | Taxa única de integração de US$ 250 |
| Extra users | $30 per user per month | Quoted per package |
Keap: The monthly fee is steep for a first business. But free migration, training webinars, and a success manager come with it, and the 14-day free trial lets you test before paying.
Thryv: Marketing Center costs $55 less per month than Keap. The free plan lowers the entry barrier, though the $250 onboarding fee and package quotes make the real cost harder to compare.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| Automação de vendas avançada | Keap | Visual builder and lead scoring |
| Custo mensal mais baixo | Thryv | $55 cheaper per month |
| Listagens e avaliações locais | Thryv | Syncs 50+ listing sites |
| Páginas de destino e formulários da web | Keap | Built-in lead capture pages |
| Client booking and estimates | Thryv | Portal handles both |
| 2,500+ integrations | Keap | Connects to most third party tools |
💰 Seu orçamento
Thryv’s Marketing Center undercuts Keap by $55 per month. Add the onboarding fees on both sides before you decide which one is cheaper in year one.
🔌 Seu conjunto de tecnologias
Keap plugs into more than 2,500 platforms, so it slots beside tools you already run. Thryv prefers to replace those tools rather than sit next to them.
📝 Seu Processo de Vendas
Long nurture cycles with several touchpoints favour Keap features like tagging and branching. Walk-in and appointment work favours Thryv’s booking-first setup.
🎓 Seu nível de experiência
Thryv is the more user friendly first CRM for a non-technical owner. Keap is deeper, and its drag and drop editor still takes a week to feel natural.
🆓 Testes e demonstrações grátis
Keap offers a 14-day free trial with full access. Thryv points you to a demo and a free plan, so you will speak to sales first.
🛟 Opções de suporte
Both keep 24/7 chat available, and both put a human on the phone. Keap adds weekday phone support for U.S. customers plus a customer success manager on every plan.
📱 Mobile and Segurança
Both ship mobile apps that manage jobs from the field. Ask each vendor about data security and export rights before you migrate customer records.
Guia de Troca
Already paying for one of them? Here is what changes if you move.
🔄 Mudando de Keap para Thryv?
✅ O que você vai ganhar:
- Enhanced local listings synced across 50+ sites
- Review collection and AI-written replies
- A hosted website plus 24/7 client booking
❌ O que você perderá:
- The visual Campaign Builder and advanced automations
- Lead scoring and tag-based segmentation
- Access to 2,500+ third party integrations
📋 Como mudar:
- Export contacts, tags, and notes from Keap as CSV
- Book the Thryv onboarding session and pay the $250 fee
- Rebuild your top three sequences as trigger-based campaigns
🔄 Mudando de Thryv para Keap?
✅ O que você vai ganhar:
- Branching automation across the full sales journey
- Lead scoring, custom fields, and pipeline forecasting
- A landing page builder tied straight to campaigns
❌ O que você perderá:
- Listing sync and reputation management
- The hosted website and SEO service
- The client portal for estimates and documents
📋 Como mudar:
- Export clients, invoices, and appointment history from Thryv
- Start the 14-day trial and use Keap’s free migration help
- Rebuild booking links, then map old tags to new custom fields
O que nossa avaliação não abordou
This comparison focused on small businesses running sales and marketing in one system. We did not test franchise rollouts, multi-location reporting, or custom API work on either platform. Contract negotiation also sits outside what we could verify, and Thryv’s terms vary by package. If you run 50 seats or sell across borders, your priorities will differ from what we covered here.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | Thryv |
| 🚀 Automação | Keap |
| 📈 Lead Management | Keap |
| ✉️ Email Marketing | Keap |
| 🌐 Local Visibility | Thryv |
| 👶 Facilidade de uso | Thryv |
| 🔌 Integrações | Keap |
| 🏆 Vencedor Geral | Keap |
🏆 VENCEDOR: KEAP
Keap wins 4 of 7 categories and holds a 4.2 rating against Thryv’s 2.6.
Ideal para: sales and marketing automation, lead nurture, e-commerce follow-up
These two products chase the same customer with different bets. Keap bets that automation earns back its price. Thryv bets that being findable and bookable matters more.
Thryv is the better fit for a plumber, clinic, or salon that lives on appointments and reviews. It is also cheaper each month and easier to learn.
But if your revenue depends on nurturing leads over weeks, we recommend Keap CRM. The Campaign Builder, lead scoring, and integration count carry more weight than the $55 monthly gap.
Mais de Keap em comparação
Here is how Keap holds up against its closest rivals:
Keap vence com base em: flat all-in-one pricing, built-in invoicing, faster setup for a solo owner
A HubSpot vence em: a genuinely free CRM tier, reporting depth, a far larger app marketplace
Keap vs GoHighLevel
Keap vence com base em: polished onboarding, deliverability record, support staffed for non-agency users
GoHighLevel vence em: unlimited sub-accounts, white-label resale, lower entry price for agencies
Keap vs ActiveCampaign
Keap vence com base em: quotes and checkout inside the CRM, a business phone line, hands-on migration
ActiveCampaign vence em: cheaper entry tiers, split-testing inside automations, broader email template library
Keap vence com base em: marketing automation, email sending at volume, payments and forms in one place
Pipedrive vence em: per-seat pricing for larger sales teams, lighter interface, activity-based selling views
Mais comparações de Thryv
And here is where Thryv sits among other small business platforms:
Thryv vence em: listing sync, appointment booking, done-for-you website hosting
A HubSpot vence em: free starting tier, pipeline reporting, integrations with sales tooling
Thryv vence em: client portal, reputation tools, payment collection built for service work
Vitórias do CRM na segunda-feira em: flexible boards, project views, transparent per-seat pricing
Thryv vence em: guided onboarding, SEO local services, simpler day-to-day screens
GoHighLevel vence em: funnel building, automation depth, agency-friendly account structure
This video runs through the Alternativas ao Thryv worth shortlisting.
Perguntas frequentes
Para que serve o Keap?
It organizes leads, automates follow-up, and handles invoices in one system. Small businesses use it to run sales campaigns without hiring extra staff.
O Thryv é um CRM?
Yes. It stores client records, appointments, and payments, then adds listings and review management on top. Think front desk software with a CRM inside.
Qual era o nome anterior de Thryv?
The company grew out of Dex Media and a group of Yellow Pages businesses. It rebranded as Thryv Holdings, Inc. and now sells software.
O Keap é fácil de usar?
Basic setup takes about 20 minutes with a success manager. The automation canvas needs longer, so plan a week before your first campaign goes live.
Qual é o melhor CRM for a small business here?
Keap, for anyone selling on follow-up. Choose Thryv if bookings, listings, and reviews drive your revenue and you want a lower monthly bill.
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