⚡ Quick Verdict:
- Preços: Keap costs $299/month (annually billed) vs Salesmate at $23/user/month
- Ideal para: Keap for pequenas empresas needing all-in-one CRM and marketing automation. Salesmate for sales teams wanting a budget-friendly pipeline tool.
- Principal diferença: Keap CRM combines CRM, marketing automation, and e-commerce in one platform. Salesmate focuses on sales pipeline and built-in calling.
- Our pick: Keap for most small businesses — it replaces several tools and automates the full customer journey.
Choosing between Keap and Salesmate comes down to one pergunta.
Do you need an all-in-one CRM with marketing automation or a budget sales pipeline tool?
Both promise to organize your contact list and grow your negócios.
But they target different users with very different needs.
Keap focuses on small business owners juggling sales and marketing.
Salesmate focuses on sales teams managing deals and pipelines.
Visão geral
Keap vs Salesmate comparison covers pricing, features, ease of use, and best fit.
We also break down who each CRM works best for.
Our sources include published specs, documentation, and G2 reviews.
Nosso escritor also signed up for both tools to explore them firsthand.
By the end, you’ll know which CRM platform fits your business strategy.
O que é Keap?
Keap is a CRM platform built for small businesses and solopreneurs.
It blends customer relationship management with sales and marketing automation.
The platform was formerly known as Infusionsoft before rebranding.
Keap helps you organize leads and automate repetitive tasks across the customer journey.
It includes email marketing, a sales pipeline, landing pages, and invoicing and payment processing.
Most users choose Keap to replace several tools with one dashboard.
Keap
Keap is an all-in-one CRM with email marketing and sales automation. Customers report saving 10 hours per week through automated tasks. It supports 2,500+ third-party integrations and includes built-in invoicing.
Preços de manutenção
Here’s what Keap costs in 2026. Let’s break down the Keap plans.
| Plano | Preço | Ideal para |
|---|---|---|
| Keap | US$ 299/mês (cobrança anual) | Small businesses and solopreneurs needing all-in-one CRM, marketing automation, and e-commerce |
Pricing verified April 2026. The monthly fee covers the full Keap platform on annual billing.
Teste grátis: Yes — 14-day free trial with access to all features. No credit card needed for testing.
Garantia de reembolso: Keap offers a 30-day money-back guarantee on annual plans.
📌 Observação: The $299 monthly fee covers the full feature set. Keap also offers Expert Coaching (one-time $499 fee), which includes free migration and training webinars to help train users on advanced automations.
⚠️ Aviso: Keap pricing can feel high for entry-level entrepreneurs. Annual billing is required to lock in the $299 rate. Plan ahead to avoid budget surprises and confirm the contact tier matches your business needs before committing.
Principais benefícios do Keap
Here’s what makes Keap worth considering for your business:
- Plataforma Tudo-em-Um: Combines CRM, marketing automation, and e-commerce tools in one place. Reduces the need to pay for several apps.
- Automação poderosa: The Campaign Builder uses drag and drop tools to set up automated actions. Keap customers save 10 hours per week on average.
- 2,500+ Integrations: Connects with third party tools across e-commerce, contabilidade, and productivity apps. Includes Zapier integrations for custom workflows.
- Lead Scoring & Management: Lead score features rank prospects by engagement. This helps your sales team focus on hot leads first.
- Campanhas de marketing por e-mail: Send hyper-targeted email campaigns with a 99.5% deliverability rate. Tags and segments power building campaigns at scale.
- Built-In Business Line: A dedicated phone number for calls and texts keeps personal and professional communication separate.
- Construtor de Páginas de Destino: Create and connect multiple landing pages and web form designs without coding skills.
What Our Team Noticed
Our writer signed up for Keap and spent several days exploring the platform. Here’s what stood out from that hands-on time:
Prós e contras do Keap
✅ Prós
- All-in-one CRM, marketing, and e-commerce features in one dashboard
- Saves 10 hours per week through automated tasks and follow-ups
- 2,500+ third-party integrations including Zapier
- 99.5% email deliverability rate for email marketing campaigns
- Free migration and dedicated customer success manager included
❌ Contras
- Pricing is high for entry-level entrepreneurs and very small teams
- One-time $499 onboarding fee for Expert Coaching adds upfront cost
- Annual billing required to lock in the $299/month rate
- User community is helpful but not very active for niche issues
O que é o Salesmate?
Salesmate CRM is a cloud-based platform built for sales-focused teams.
It targets small to medium-sized businesses managing pipelines and deals.
The platform helps sales reps track deals, automate dados entry, and book meetings.
Salesmate includes built-in calling, email tracking, and a meeting scheduler.
It connects with Google Apps, Microsoft Apps, and Zapier integrations.
Most users pick Salesmate to save money compared to bigger CRM platforms.
Vendedor
Salesmate CRM is a unified sales, marketing, and support platform. It includes Sandy AI for routine tasks and intelligent lead qualification. The mobile CRM gives full access to data on the go.
Salesmate Pricing
Salesmate uses per-user pricing across three tiers. Here’s the breakdown.
| Plano | Preço | Ideal para |
|---|---|---|
| Básico | US$ 23 por usuário por mês | Small teams getting started with CRM software |
| Pró | US$ 39 por usuário por mês | Sales teams needing automation and reportagem |
| Negócios | US$ 63 por usuário por mês | Larger teams using AI and advanced workflows |
Pricing verified April 2026. Salesmate also offers an Enterprise tier with custom pricing.
Teste grátis: Yes — 15-day free trial with no credit card required. You can test the full Salesmate platform risk-free.
Garantia de reembolso: Salesmate does not advertise a formal money-back guarantee. The 15-day free trial is the main way to evaluate fit.
📌 Observação: Annual billing unlocks a 10% Black Friday discount on all plans. Sandy AI features sit in the Business tier — the cheaper plans skip that perk.
⚠️ Aviso: Some users have reported that Salesmate can delete leads if a payment is missed. Keep your billing details current and back up critical contact data.
Principais benefícios do Salesmate
Here’s what makes Salesmate stand out for sales teams:
- Sales Pipeline Focus: Visual sales pipelines help track deals and move them through each stage. Built for sales reps who live in the pipeline.
- Built-In Calling and SMS: Make calls and send texts inside the CRM. Includes call recording, voicemail drops, and email tracking.
- Sandy AI Assistant: Drafts emails, summarizes calls, and handles administrative work. Helps reps focus on selling instead of repetitive tasks.
- Agendador de reuniões: Prospects can book meetings online without back-and-forth emails. Saves time across the sales process.
- 700+ Integrations: Works with Google Workspace, Slack, Zapier, and other apps. All the necessary APIs for custom workflow needs.
- Mobile CRM: Full access to contacts, deals, and analytics on iOS and Android. Sales reps can update records anywhere.
- Customizable Pipelines: Salesmate’s platform adapts to unique sales strategies and process steps.
What Our Team Noticed
Our writer signed up for Salesmate and explored the platform across desktop and mobile. Here’s what stood out from that hands-on time:
Vantagens e Desvantagens do Salesmate
✅ Prós
- Affordable per-user pricing starting at $23/user/month
- Built-in calling, SMS, and email tracking inside the CRM
- Sandy AI handles routine tasks and call summaries
- Customer service is praised as exceptional and quick to help
- 15-day free trial with no credit card required
❌ Contras
- Some users report bugs with email template editor and automation journeys
- Marketing automation is weaker than dedicated marketing tools
- Reports of leads being deleted when payments are missed
- Sandy AI features locked to higher-tier Business plan
Comparação de recursos
Ready for a side-by-side look at Keap vs Salesmate?
We’ll compare 9 key features that affect how your team manages leads and deals.
| Recurso | Keap | Vendedor |
|---|---|---|
| Preço inicial | $299/month (annual) | US$ 23 por usuário por mês |
| Teste grátis | ✅ 14 dias | ✅ 15 dias |
| Automação de marketing | ✅ Forte | ⚠️ Básico |
| Pipeline de Vendas | ✅ Sim | ✅ Forte |
| Built-In Calling | ✅ Business Line | ✅ Sim |
| E-commerce Tools | ✅ Sim | ❌ Não |
| Páginas de destino | ✅ Sim | ❌ Não |
| Integrações | 2,500+ | 700+ |
| Recursos de IA | ✅ Keap AI | ✅ IA Sandy |
| Ideal para | Small businesses needing all-in-one | Sales teams managing pipelines |
1. Automação de Marketing
Keap: Keap shines in marketing automation. The Campaign Builder is a visual flowchart tool for building campaigns with drag and drop. You can create advanced automations based on when-then triggers. Keap customers report a 38% increase in revenue from automation.
Vendedor: Salesmate offers automation journeys for multi-channel drip campaigns and follow ups. It’s solid for sales sequences, but it’s not the best option for marketing automation compared to other software. Marketing-heavy teams may need a separate tool alongside it.
2. CRM and Contact Record
Keap: Each contact record stores notes, emails, tags, and custom fields. Keap CRM gives you one dashboard for the full customer journey. Lead management and tracking happen in the same view as marketing.
Vendedor: Contact & Deal Intelligence offers a view of all customer interactions, integrating emails, calls, and notes. Salesmate stands out for sales-focused teams that need clean data entry and rich activity timelines.
3. Email Marketing and Email Campaigns
Keap: Keap’s email marketing campaigns claim a 99.5% deliverability rate. You can send hyper-targeted email campaigns based on CRM tags and segments. The platform also includes an SMS messaging tool for follow-ups.
Vendedor: Email tracking shows opens and clicks for every prospect. You can set up sequences inside Gmail and use email templates for repeat outreach. It works well for one-to-one sales emails. Heavy newsletter senders will find it limited.
4. Landing Pages and Web Forms
Keap: Keap includes a landing page builder and web form designer. You can connect multiple landing pages, embed checkout forms, and capture leads at scale. The drag and drop tools work without coding.
Vendedor: Salesmate offers personalized web forms you can embed on websites or share via links. There’s no full landing page builder. Marketers who need one landing page or many will look elsewhere.
5. Sales Pipeline and Pipeline Management
Keap: Keap’s sales pipeline gives a visual view of leads and deals. You can prioritize through lead scoring and trigger automated actions when deals move stages. It’s a strong sales pipeline for small businesses.
Vendedor: Pipeline management is Salesmate’s strongest area. The visual pipeline tracks deals by stage and helps reps move more deals to close. Sales forecasting reports show what’s coming next.
6. AI and Automation Tools
Keap: Keap AI drafts email copy and suggests automations based on natural language prompts. The Campaign Builder uses drag and drop tools to create advanced automations. It automates almost every stage of the sales journey.
Vendedor: Sandy AI handles routine tasks like drafting emails and summarizing calls. It also helps with intelligent lead qualification and lead scoring. Sandy AI is locked to the Business plan and above.
7. Built-In Calling and Meeting Scheduler
Keap: Keap includes a dedicated business line for calls and texts. It keeps personal and professional communication separate. There’s no native meeting scheduler in Keap — you’ll need a third-party tool.
Vendedor: Built-in calling features include call recording and voicemail drops. The meeting scheduler lets prospects book meetings online without back-and-forth emails. Sales teams save time on follow ups.
8. E-commerce and Payment Processing
Keap: Keap includes built-in invoicing and payment processing. The e-commerce tools support cross sells, upsells, and recurring billing. E-commerce businesses can run sales campaigns from inside the CRM.
Vendedor: Salesmate doesn’t include native e-commerce features. It’s a sales-first CRM, not a commerce platform. Teams selling products will need to provide alternative options through other apps.
9. Integrations and Third-Party Tools
Keap: Keap connects with over 2,500 third party integrations. The list covers e-commerce tools, contabilidade, scheduling, and more. Native Zapier integrations open up even more workflow options.
Vendedor: Salesmate integrates with 700+ apps including Google Apps, Microsoft Apps, and Slack. Zapier integrations offer numerous workarounds where native links don’t exist. The platform is flexible for sales-focused workflows.
Preços e custos
Let’s compare the Keap plans and Salesmate plans side by side.
| Plano | Keap | Vendedor |
|---|---|---|
| Entry Plan | — | Basic — $23/user/month |
| Plano intermediário | — | Pro — $39/user/month |
| Main Plan | US$ 299/mês (cobrança anual) | Business — $63/user/month |
| Teste grátis | 14 dias | 15 days, no card |
| Billing Style | Single all-in-one plan | Per-user, multiple tiers |
Keap: Keap pricing reflects its all-in-one nature. The monthly fee is higher, but it replaces several tools (CRM, marketing, e-commerce). Established businesses with growth goals get more value here.
Vendedor: Salesmate is far cheaper for solo reps and small sales teams. At $23/user/month, a small team of 5-10 users still costs less than Keap’s $299/month plan. You save money but trade away marketing automation depth.
Diferentes cenários
Use this matrix to match your business needs to the right CRM platform.
| Se você precisar | Escolher | Por que |
|---|---|---|
| Tight budget per user | Vendedor | $23/user vs $299/month at Keap |
| Automação de marketing | Keap | Stronger Campaign Builder |
| E-commerce features | Keap | Built-in invoicing and checkout |
| Sales pipeline focus | Vendedor | Pipeline-first design |
| All-in-one tool | Keap | Replaces 3-4 separate apps |
| Chamadas integradas | Gravata | Both include calling |
| Configuração fácil para iniciantes | Keap | Free migration and coaching |
💰 Seu orçamento
Salesmate wins on raw price for solo sales reps and lean teams. Keap costs more upfront but bundles tools you’d otherwise pay for separately.
🔌 Seu conjunto de tecnologias
Keap connects with 2,500+ third party tools, including most e-commerce and marketing apps. Salesmate’s 700+ integrations cover the basics for sales-focused stacks.
📝 Seu Processo de Vendas
Sales reps who live in deals and follow ups will love Salesmate’s pipeline view. Marketing-driven businesses get more from Keap’s full customer journey tools.
🎓 Seu nível de experiência
Keap offers free migration and a dedicated success manager to train users. Salesmate is simpler to set up but expects you to figure things out.
🆓 Testes e demonstrações grátis
Both offer free trials — Keap gives 14 days, Salesmate gives 15 days with no card required. Test each on a real project before you commit.
🛟 Opções de suporte
Keap provides 24/7 chat, email, and phone support during business hours. Salesmate’s support team is praised for fast, helpful responses when needed assistance arrives.
Guia de Troca
Already using one of these CRM platforms? Here’s what to expect if you switch.
🔄 Switching from Keap to Salesmate?
✅ O que você vai ganhar:
- Lower per-user pricing for sales teams
- A meeting scheduler built into the platform
- Stronger pipeline view for managing deals daily
❌ O que você perderá:
- Marketing automation depth and the Campaign Builder
- E-commerce features like invoicing and checkout forms
- Landing page builder and ability to connect multiple landing pages
📋 Como mudar:
- Export contacts and tags from Keap as a CSV file
- Create a Salesmate account and start the 15-day free trial
- Import the CSV and rebuild pipelines around your sales process
🔄 Switching from Salesmate to Keap?
✅ O que você vai ganhar:
- Marketing automation, email marketing, and a landing page builder in one tool
- E-commerce tools for invoicing, payment processing, and cross sells
- 2,500+ third-party integrations and free migration support
❌ O que você perderá:
- Per-user pricing — Keap uses a flat $299/month plan instead
- Native meeting scheduler for booking calls
- Dedicated focus on sales pipelines and rep productivity
📋 Como mudar:
- Export contacts, deals, and notes from Salesmate
- Sign up for Keap and use the free migration service
- Set up automations and email campaigns in the Keap app
What Our Review Didn’t Cover
This comparison focused on small business and SMB use cases. We didn’t test enterprise features, custom API builds, or industry-specific setups like real estate company workflows. Our observations are based on the April 2026 versions — feature lists may have changed since then. If you’re managing 50+ users or running deep extensive research projects, your priorities may differ from what we’ve covered.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Pricing (per user) | Vendedor |
| 🚀 Automação de Marketing | Keap |
| 📊 Sales Pipeline Tools | Vendedor |
| 🛒 E-commerce & Invoicing | Keap |
| 🎯 Lead Scoring & Capture | Keap |
| 👶 Facilidade de instalação | Keap |
| 🔌 Integrações | Keap |
| 🏆 Vencedor Geral | Keap |
🏆 WINNER: KEAP
Keap wins 5 out of 7 categories.
Ideal para: Small businesses, solopreneurs, and e-commerce businesses needing all-in-one CRM and marketing automation.
Keap and Salesmate solve different problems. Keap is a CRM platform that bundles marketing, sales, and e-commerce in one dashboard.
Salesmate is a sales-focused CRM software for teams that prioritize pipeline management and built-in calling.
Salesmate is a strong choice for sales reps who need affordable per-user pricing. The pipeline view, meeting scheduler, and Sandy AI cover the daily sales flow well.
However, if you need marketing automation, e-commerce features, or want one tool that grows with your business, Keap is the better choice.
For most small businesses chasing growth goals, we recommend Keap CRM. Try it free for 14 days and see if the all-in-one approach fits your business strategy.
Mais de Keap em comparação
Here’s how Keap stacks up against other CRM platforms small businesses consider:
Keap vence com base em: Lower price for small teams, deeper sales and marketing automation in one plan, built-in invoicing and payment processing.
A HubSpot vence em: Free starter tier, larger marketing analytics suite, broader content and ferramentas de SEO.
Keap vence com base em: CRM and sales pipeline included, e-commerce tools and checkout forms, free migration support.
ActiveCampaign vitórias em: Cheaper entry tier for email-only users, more detailed segmentation, advanced email automations.
Keap vence com base em: Cleaner user friendly interface, dedicated customer success manager, better-known support and training webinars.
GoHighLevel vitórias em: Agency-focused white labeling, unlimited contacts on higher tiers, lower cost for marketing agencies.
Keap vence com base em: Marketing automation depth, e-commerce features, lead scoring and lead capture tools.
Pipedrive vitórias em: Cheaper per-user pricing, sharper sales pipeline focus, simpler learning curve for small sales teams.
Mais comparações de vendedores
Here’s how Salesmate stacks up against alternative options in the CRM space:
Vendedor ganha em: Lower per-user cost, built-in calling and SMS in the base plan, simpler sales pipeline focus.
A HubSpot vence em: Free plan for very small teams, larger marketing automation suite, deeper reporting and analytics.
Vendedor ganha em: Built-in calling and meeting scheduler, Sandy AI for routine tasks, more flexible custom fields.
Pipedrive vence em: More polished mobile apps, larger user community, sharper deal-stage forecasting tools.
Vendedor ganha em: Cleaner interface for small teams, faster setup, customer support team that resolves tickets quickly.
Freshsales vence em: Tighter integration with the Freshworks suite, broader free tier, larger contact limits at lower tiers.
Vendedor ganha em: Sales-first design, lower starting price, native calling and email tracking.
Vitórias do CRM na segunda-feira em: Project and task management built in, visual board layouts, easier handoff between sales and operations teams.
Perguntas frequentes
Para que serve o Keap?
Keap is used for managing customer relationship management, sales and marketing automation, and lead management in one platform. Small businesses use it to organize contacts, automate email campaigns, and run sales pipelines. The Keap app helps automate repetitive tasks across the customer journey, with marketing automations triggered by every new lead.
What are Keap features and how do they compare?
Keap features include CRM, sales pipelines, e commerce tools, landing pages, and marketing automations. Most Keap review write-ups give it strong marks for e commerce features and lead capture. Several other companies use it to increase conversions and build lasting customer relationships at scale. Our Keap CRM editor’s rating sits at 4.2 out of 5.
O Keap é fácil de usar?
Yes, Keap is user friendly and most people set up the system in under 20 minutes. Free migration and a dedicated success manager help train users during onboarding. The drag and drop campaign builder makes it easy to score leads and automate follow-ups without coding. Reviewers note the interface feels perfectly laid out, with insights and analytics one click away.
Para que serve o Salesmate?
Salesmate is used for sales pipeline management, contact and deal tracking, and team collaboration. It helps sales reps automate data entry, track customer interactions, and book meetings. The platform is popular with SMBs in SaaS, real estate, and healthcare. Reviewers who absolutely love Salesmate often call its support a huge plus and say the team handled their workflow needs well.
Qual é a plataforma de CRM número 1?
Salesforce is widely considered the number 1 CRM platform globally by market share. For small businesses, however, the melhor CRM depends on the use case — Keap leads for all-in-one sales and marketing, with at least six others (including HubSpot, Pipedrive, and Zoho) competing for the fourth CRM spot. Always run a free trial today before committing. Look at segurança, accounts, integrations, and various options across CRM systems.
How does a CRM increase sales?
A CRM increases sales by centralizing customer data, automating follow-ups, and helping sales reps prioritize high-value leads. Lead scoring features focus effort on prospects most likely to convert, which boosts conversion rates and brings in more leads. Sales automation also frees time for relationship-building, repeat business, and stronger sales performance over time. E commerce businesses see the biggest gains from automated cross-sells.
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