⚡ Veredito rápido:
- Preços: HubSpot Free Tools cost $0/month and paid seats start at $15/seat/month. Thryv Marketing Center starts at $244/month.
- Ideal para: HubSpot suits sales and marketing teams that want one CRM platform. Thryv suits local service businesses that need booking, invoices and listings.
- Principal diferença: HubSpot’s free CRM holds up to one million contacts with unlimited users. Thryv has no comparable free tier at this price level.
- Nossa escolha: HubSpot for most readers, because the free plan lets you test real contact management before you pay anything.
These two tools look similar on a pricing page and behave nothing alike.
HubSpot is a customer relationship management platform built around contacts, deals and email marketing.
Thryv is an all-in-one system for local businesses that book appointments and send invoices.
One helps you grow a sales pipeline. The other helps you run daily operations.
This comparison shows which one matches your business.
Visão geral
This HubSpot vs Thryv comparison covers pricing details, core features and ease of use.
Também analisamos para quem cada plataforma de CRM funciona melhor.
Our sources include published specs, vendor documentation and public user reviews.
Nossos redatores também passaram um tempo experimentando as duas ferramentas.
Essas observações aparecem nas seções "O que nossa equipe notou" abaixo.
O que é o HubSpot?
O HubSpot é uma plataforma de gestão de relacionamento com o cliente (CRM) para equipes de vendas e marketing.
It lets sales teams manage contacts and track deals in real time.
The company built its name on inbound marketing, and that idea still shapes the product.
Interconnected hubs tie customer relationships together across marketing, sales and service.
Marketing Hub handles email marketing, landing pages and website pages. Sales Hub covers sales pipeline management. Service Hub covers support and customer success.
A clean visual dashboard gives you a real-time view of the whole sales funnel.
Over 750,000 customers use it weekly to run campaigns and communications.
Aqui está uma análise mais detalhada de como a plataforma funciona.
🏆 Vencedor: HubSpot
Start free with unlimited users and up to one million contacts. Add paid seats only when your team grows.
Preços do HubSpot
Here is what HubSpot offers at each tier. Let’s break it down.
| Plano | Preço | Ideal para |
|---|---|---|
| Ferramentas gratuitas | $ 0/mês | Contact management with unlimited users |
| Centro de Marketing Inicial | US$ 15 por assento por mês | Email marketing and lead nurturing basics |
| Plataforma Inicial para Clientes | US$ 15 por assento por mês | Small teams that want every hub at once |
| Profissional de Hub de Marketing | US$ 800 por assento por mês | Marketing teams running custom reports |
Pricing verified August 2026.
Teste grátis: No card needed. The free version stays free with no time limit.
Garantia de reembolso: None published. Paid subscriptions run on an annual commitment even with monthly billing.
📌 Observação: The free plan includes one deal pipeline and one team or department. The Starter plan includes 1,000 marketing contacts, and each extra thousand costs $50.
⚠️ Aviso: Costs climb fast once you mix hubs. The Professional plan starts around $1,080/month for five users, and enterprise plans start near $4,000/month.
Principais benefícios do HubSpot
Here is what makes HubSpot’s CRM worth a look:
- A real free CRM: The free plan supports up to one million contacts and unlimited users. Free features cover contact management, email tracking and landing pages.
- 500+ business apps: It connects with Google Workspace, Microsoft 365, Salesforce and hundreds of other crm tools. Most stacks plug in without custom work.
- One record per customer: Marketing tools, sales dados and service tickets share the same contact record. Sales leaders stop chasing numbers across separate systems.
- Automação that saves hours: Workflows handle repetitive tasks and lead routing. The Breeze AI suite drafts emails and enriches records for you.
- Treinamento gratuito: HubSpot Academy holds a large library of courses. New users lean on it during setup instead of paying a consultant.
- Flexible data model: Custom properties and custom objects let you shape records around your sales process. Custom reports then measure what actually matters.
- Live chat and messaging: Chat and chatbots sit inside the same inbox as email. You can respond from your phone or on mobile.
O que nossa equipe observou
Nosso escritor created a HubSpot account and spent several days inside the free CRM. Here is what stood out from that hands-on time:
The short clip below covers the same walkthrough on video.
Vantagens e Desvantagens do HubSpot
✅ Prós
- O plano gratuito suporta até um milhão de contatos e usuários ilimitados.
- Integrates with over 500 business applications including Salesforce
- User friendly interface with a guided setup process for new users
- Marketing, sales and service data share one contact record
- HubSpot Academy training is free and covers the whole platform
❌ Contras
- Pricing gets complicated once you mix and match hubs
- Steep learning curve for advanced features and reportagem
- The free version has no live support, only online resources
- Customization feels rigid next to developer-focused rivals
O que é Thryv?
Thryv is customer relationship management and reputation software for small businesses.
Thryv Holdings, Inc. is a publicly traded SaaS company based in Dallas, Texas.
The company began as a conglomerate of Yellow Pages businesses.
It reported $1.3 billion in revenue over a twelve-month period in June 2020.
Thryv operates in 48 states and employs more than 2,400 employees.
More than 50,000 local businesses across the U.S., Canada and Austrália use Thryv software.
The product splits into a Thryv Business Center for daily operations and a Marketing Center for outreach.
O tom is simple. Win new customers, stay organized and get paid faster.
This walkthrough shows the dashboard in action.
Runner Up: Thryv
Booking, invoices, listings and messaging in one place. Built for service businesses that answer the phone all day.
Preços do Thryv
Thryv keeps most numbers behind a demo call. Here are the listed plans.
| Plano | Preço | Ideal para |
|---|---|---|
| Centro de Marketing | $ 244/mês | Local listings, SEO and campaign work |
| Keap | US$ 299/mês | Bundled tier listed in our pricing data |
Pricing verified August 2026.
Teste grátis: No open trial. Thryv runs a guided demo and a free plan with limited features.
Garantia de reembolso: None published. Terms are set during onboarding, so ask before you sign.
📌 Observação: Packages carry a one time onboarding fee of $250. That charge sits outside the monthly price.
⚠️ Pricing conflict flagged: Our pricing data lists the two plans above, including a bundled tier labelled “Keap”. Public sources instead quote entry pricing from $20.00 per user per month. We have kept our recorded figures in the table and are showing you both, so confirm the current pricing details with a Thryv rep before you buy.
Principais benefícios do Thryv
Here is where Thryv earns its keep:
- Centro de Comando caixa de entrada: The Thryv Command Center is a universal inbox for email, SMS, social and web chat. Every thread from calls and messages lands in one place.
- 24/7 booking: Automated online scheduling lets clients book appointments any hour. Typical users report a 61% increase in bookings.
- Listagens locais aprimoradas: Business information syncs across 50+ listing sites automatically. Reviews are managed from the same screen.
- Portal do cliente: A secure portal lets customers book, pay, share documents and view account details. That self-service customer experience saves phone tag.
- Receba pagamentos mais rapidamente: ThryvPay processes payments and digital document signing closes invoices without paper.
- Hours back each week: Owners save an average of 20 hours per week by folding invoicing, scheduling and document storage into one system.
- Always-on help: Thryv offers 24/7 support and a website construtor for a professional looking site.
O que nossa equipe observou
Our writer walked through a Thryv account and tested the booking and invoicing flow. Here is what stood out:
Thryv: Prós e Contras
✅ Prós
- Booking, invoices, listings and messaging live in one system
- Syncs business information across 50+ listing sites automatically
- 24/7 support and a guided onboarding process
- ThryvPay handles payments for service-based small businesses
❌ Contras
- Public pricing is thin and quotes come through a sales call
- A $250 onboarding fee lands before month one
- Deal and sales pipeline reporting is lighter than a dedicated CRM
- Contract terms have drawn complaints in public reviews
Comparação de recursos
Ready for the detailed HubSpot vs Thryv breakdown? We walk through ten areas that decide most purchases.
| Recurso | HubSpot | Thryv |
|---|---|---|
| Preço inicial | $0 free, $15/seat/month paid | $ 244/mês |
| Plano Gratuito | ✅ | ✅ (limitado) |
| Contact Limit (Free) | ✅ 1 million contacts | ❌ Não publicado |
| Deal Pipeline Management | ✅ | ❌ Somente básico |
| Agendamento de consultas | ❌ Meetings tool only | ✅ |
| Faturamento e Pagamentos | ✅ Commerce tools | ✅ ThryvPay |
| Sincronização de anúncios locais | ❌ | ✅ Mais de 50 sites |
| Integrações | ✅ Mais de 500 aplicativos empresariais | ❌ Quantidade limitada |
| Free Training Library | ✅ HubSpot Academy | ❌ |
| Ideal para | Equipes de vendas e marketing | Empresas de serviços locais |
1. Gestão de Contatos
HubSpot: Contact management is the core of the product. Every email, call and note attaches to one record, and custom properties let you store the fields your sales process needs. The free tier holds up to a million contacts.
Thryv: Records are built around client jobs rather than deals. You see appointments, documents and invoices per customer, which fits repeat service work. Sales pipeline management is thinner here.
2. Email Marketing and Campaigns
HubSpot: HubSpot Marketing Hub runs email marketing, lead nurturing and segmentation from the same contact database. Email tracking tells you who opened and clicked. Free tiers cap tracking notifications and automated sends.
Thryv: Campaigns run on triggers. A booking or a missed appointment fires personalised email and SMS marketing messages without manual work.
3. Website Pages and Content
HubSpot: Content tools cover landing pages, blog posts and website pages tied to campaign data. You can see which page produced which lead.
Thryv: The website builder targets owners with no design help. It ships a professional looking site quickly, but content marketing depth is limited.
4. IA e Automação
HubSpot: Workflow automation routes leads, updates properties and triggers follow-ups. The Breeze AI suite drafts emails and enriches data, which cuts repetitive admin.
Thryv: The AI Response Tool writes replies to customer reviews in seconds. Automation focuses on reminders, follow-ups and rebooking rather than pipeline logic.
5. Relatórios e análises
HubSpot: Custom reports and dashboards measure the funnel from first touch to closed deal. Custom objects extend reporting to data outside standard records. Deeper analytics sit on higher plans.
Thryv: Website analytics show traffic and enquiry sources for a single location. It answers “where did this customer come from” rather than multi-touch attribution.
6. Payments, Invoices and Commerce
HubSpot: Commerce tools cover quotes, payment links and subscription billing inside the crm platform. Setup assumes you already run a sales process.
Thryv: Billing and invoicing is a headline feature. ThryvPay takes card payments, and digital signing closes estimates without printing anything.
💡 Dica profissional: If most of your revenue arrives as job invoices rather than subscriptions, Thryv’s billing flow will feel faster out of the box.
7. Social Media and Online Reputation
HubSpot: Social publishing and monitoring sit inside Marketing Hub on paid tiers. Review management is not part of the toolset.
Thryv: Social scheduling and online reputation management ship together. You collect reviews, respond to them and push updates from the same dashboard.
Reputation tools sit right beside the social agendador.
8. Messaging and Team Communication
HubSpot: A shared inbox pulls in live chat, chatbots, email and Facebook Messenger. Your support team answers from one thread and the history stays on the contact record.
Thryv: TeamChat keeps staff conversations inside the platform. Client messages arrive in the Command Center, so nobody hunts through a personal phone for context.
9. Local SEO and Listings
HubSpot: SEO help focuses on content recommendations and topic clusters. There is no listings sync for a physical location.
Thryv: SEO services and listings management come from its directory roots, including Yahoo and other map and search profiles. This is the clearest gap in HubSpot’s coverage.
10. Preços e Custos
Vamos comparar os planos lado a lado.
| Nível do Plano | HubSpot | Thryv |
|---|---|---|
| Livre | Ferramentas gratuitas: $0/mês | Plano gratuito, recursos limitados |
| Entrada paga | Marketing Hub Starter: $15/seat/month | Central de Marketing: US$ 244/mês |
| Nível intermediário | Starter Customer Platform: $15/seat/month | Keap: US$ 299/mês |
| Nível superior | Marketing Hub Professional: $800/seat/month | Quote only |
| Setup fee | Nenhum listado | Taxa única de integração de US$ 250 |
HubSpot: The entry cost is the lowest here, and the free version is usable rather than a teaser. The catch arrives later, because professional and enterprise plans climb steeply as your business grows.
Thryv: You pay for a bundle rather than seats, which suits a small team of two or three. The onboarding fee and quote-based tiers make budgeting harder up front.
Diferentes cenários
| Se você precisar | Escolher | Por que |
|---|---|---|
| To start at zero cost | HubSpot | Plano gratuito, usuários ilimitados |
| Agendamento de consulta | Thryv | 24/7 scheduling built in |
| Gestão do pipeline de vendas | HubSpot | Deal stages and forecasting |
| Listagens e avaliações locais | Thryv | Syncs 50+ directories |
| Mais de 500 integrações | HubSpot | Connects most business apps |
| One bundle for a tiny team | Thryv | Preço mensal fixo |
| Room for business growth | HubSpot | Hubs scale with the team |
💰 Seu orçamento
HubSpot lets you start free and add paid plans later. Thryv asks for a few hundred dollars a month plus onboarding before you see results.
🔌 Seu conjunto de tecnologias
HubSpot connects to more than 500 apps, so most existing technology stays in place. Thryv prefers to be the whole stack instead.
📝 Your Daily Workflow
If your day is campaigns and follow-ups, HubSpot’s marketing tools fit. If your day is bookings, quotes and chasing payment, Thryv fits.
🎓 Seu nível de experiência
Both interfaces feel intuitive at first. HubSpot has a steeper climb once you reach workflows and custom reporting, though HubSpot Academy softens it.
🆓 Testes e demonstrações grátis
You can open a HubSpot account today and test it with real contacts. Thryv routes you through a demo, so plan for a scheduled call.
🛟 Opções de suporte
Thryv gives every account 24/7 help. HubSpot keeps email support and live channels for paid tiers, so free users rely on documentation.
🔐 Privacidade e Segurança de Dados
Both platforms store client documents and payment details, so review each security policy before migrating records. Ask about data export rights during the sales conversation.
Guia de Troca
Already using one of these? Here is what changes when you move.
🔄 Switching from HubSpot to Thryv?
✅ O que você vai ganhar:
- Automated booking that clients can use at midnight
- Listings sync across 50+ directories
- ThryvPay invoicing and 24/7 human help
❌ O que você perderá:
- The free tier and its million contact ceiling
- Deep funnel reporting and custom objects
- The 500+ integration library
📋 Como mudar:
- Export contacts, companies and deals from HubSpot as CSV files
- Book the Thryv demo and confirm the onboarding scope
- Import clients, then rebuild reminders as trigger campaigns
🔄 Switching from Thryv to HubSpot?
✅ O que você vai ganhar:
- A free plan you can test before spending anything
- Proper deal stages and custom reports
- Free HubSpot Academy training for the whole team
❌ O que você perderá:
- Directory listings management and review syncing
- Built-in appointment booking and the client portal
- 24/7 support on the lowest tier
📋 Como mudar:
- Export your client list and open invoices from Thryv
- Create a free HubSpot account and map fields to custom properties
- Add a booking app from the marketplace to replace scheduling
O que nossa avaliação não abordou
This comparison focused on small businesses and lean sales and marketing teams. We did not test enterprise rollouts, custom API work, or multi-location franchise setups. Thryv’s quote-based tiers were not priced in full, since those numbers come through a sales call. If you manage dozens of seats, your shortlist and your costs will look different from ours.
Veredicto final
| Categoria | Ganhador |
|---|---|
| 💰 Preços | HubSpot |
| 🚀 Principais funcionalidades do CRM | HubSpot |
| 📅 Booking & Invoicing | Thryv |
| 📊 Relatórios e análises | HubSpot |
| 👶 Facilidade de uso | HubSpot |
| 🔌 Integrações | HubSpot |
| 📍 Local Listings & Reviews | Thryv |
| 🏆 Vencedor Geral | HubSpot |
🏆 VENCEDOR: HUBSPOT
HubSpot wins 5 out of 7 categories.
Ideal para: contact management, sales pipeline management, email marketing, and teams that want room to grow
These are two different products with one overlapping label. HubSpot is a crm platform for a sales team that wants to nurture relationships and measure them. Thryv is an operations hub for a local shop.
Thryv earns its place if your work runs on appointments, estimates and customer interactions from a single location. The 24/7 support and listings sync are things HubSpot simply does not do.
For everyone else, HubSpot is the safer pick. You can test it free, keep your data as the business grows, and only pay when the workflow proves itself.
Mais comparações do HubSpot
Here is how HubSpot lands against other crm software people shortlist.
A HubSpot vence em: faster onboarding for new admins, a usable free tier, and marketing tools that ship in the same seat
A Salesforce se destaca em: developer-level customization, complex territory rules, and large enterprise governance
A HubSpot vence em: free contact ceiling, training library depth, and a cleaner reporting dashboard
O Zoho CRM se destaca em: lower cost per seat at scale, bundled office apps, and tighter budget control for smaller businesses
HubSpot vs Pipedrive
A HubSpot vence em: marketing plus service coverage, free entry point, and richer automation on paid tiers
Pipedrive vence em: a lighter deal view, quicker setup for a two-person sales team, and simpler seat pricing
A HubSpot vence em: scale beyond a solo operator, integration count, and free access to core contact records
Keap vence com base em: packaged follow-up templates, built-in quoting, and hand-held onboarding for one-person shops
This video runs through more HubSpot alternatives worth a look.
Mais comparações de Thryv
Thryv competes with a different group of tools.
Thryv vs GoHighLevel
Thryv vence em: directory listings, an established support team, and a client portal customers actually log into
GoHighLevel vence em: agency white-labelling, sub-account management, and funnel building for resellers
Thryv vs ActiveCampaign
Thryv vence em: scheduling, invoicing, and reputation management in the same subscription
ActiveCampaign vence em: automation branching, deliverability controls, and campaign reporting depth
Thryv vence em: customer-facing booking, payment collection, and local visibility work
Vitórias do CRM na segunda-feira em: flexible boards, cross-team project views, and per-seat pricing you can start small
Here are more Alternativas ao Thryv on video.
Perguntas frequentes
O HubSpot CRM é realmente gratuito?
Yes. The free tier costs $0/month and holds up to one million contacts with unlimited users. Paid seats start at $15/seat/month when you need more.
Para que o HubSpot CRM é mais indicado?
It suits sales and marketing teams that want contact records, deals, campaigns and support tickets in one system. Small businesses chasing steady business growth get the most value.
Para que serve o Thryv?
Local service businesses use it to book appointments, send invoices, manage listings and reply to reviews. More than 50,000 businesses across the U.S., Canada and Australia run on it.
A Thryv faz parte das Páginas Amarelas?
Thryv Holdings began as a conglomerate of Yellow Pages companies and later rebranded. It now sells software while keeping its directory and local listings roots.
Existe algum CRM melhor que o HubSpot?
It depends on your goal. Salesforce fits deep customization, Zoho CRM fits tight budgets, and Thryv fits appointment-driven shops. For most readers HubSpot remains the melhor crm starting point.
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